Vol. 28 Issue 5
Charles E. Smith Jewish Day School, Rockville, Md.
Tuition increases 4.99%
Ma’ayan Campaign raises $9,867 Annual appeal urges friends, family, alumni to open pocketbooks
by Arielle Panitch News Editor
by Briana Felsen News Editor
I
n the late 1960s, the tuition at CESJDS for a kindergartner was ap-
proximately $600 for a year. For the 2010-2011 school year, tuition for a Lower School student is $19,510. Adjusted for inflation, that is approximately a 500 percent increase over the last 40-plus years.
Inside
But just as tuition costs have risen steadily since the 1960s, so has JDS grown and changed over the years. In the 1960s, The Solomon Schechter Day School was in the basement of Ohr Kodesh Congregation. Today, there are two large campuses with 1,187 students enrolled in the school. And starting in the fall of 2011, JDS families will once again see a bump in tuition costs. This year, the tuition for a student in grades seven to 11 is $25,040. For seniors, the first semester costs $12,790. For the upcoming 20112012 school year, tuition for the Upper School will be $26,290 — a 4.99 percent increase in the total cost from this year. According to Assistant Head of School and Chief Financial and Operating Officer Susan Brinn Siegel, tuition is determined once the budget for the upcoming school year is calculated. Tuition increases depend on a number of variables, including the cost of utilities and the price of maintaining both the lower and upper school campuses, she said. Without government subsidies and with current price increases on factor including energy expenses and medical benefits for employees, the rising cost of maintaining an independent school means a rise in tuition too, Siegel said. The cost of tuition can be a financial strain for many families, even more so for those with multiple children attending JDS. The money must come from somewhere, and many families must weigh the cost of a Jewish day school education
with the d e s i re for other amenities or life luxuries. “New cars are out. Long and exotic vacations are out. House renovations and appliance purchases are put on hold. Camp costs become almost impossible. We give up a lot for the sake of our kids’ JDS education,” said a JDS parent who requested anonymity. This parent has three children, one of whom is a member of the Class of 2014 and two of whom are JDS graduates. see TUITION, page 4
photo illustration by Eitan Sayag
Full-Year High School Tuition for 2011-2012 (in thousands of dollars)
CESJDS
$26,290
Hebrew Academy
$21,250
(including all req. costs)
McLean School
$32,365
Montrose Christian
$10,700
Sandy Spring Friends
LION’S BLEND Bulging Backpacks
Heavy backpacks are weighing students down and causing back pains and other problems. See Page 9
April 13, 2011
$27,500
Sidwell Friends
$32,960
Bullis
$31,975
(average)
Barrie School $0
$25,793 $5
$10
IN DEPTH Body Image
Students discuss how they view their bodies and how the school influences their body image. See Pages 10-11
$15
$20
$25 $30
CHADASHOT Anti-Semitism at JSA
At a recent JSA convention biased remarks were made to students that caused outrage, but do we have a similar problem of this in our own community? See Page 13
With cell phones pressed to their ears for more than two hours, students, alumni and parents volunteered their time on March 31 to urge people to donate to CESJDS’ annual giving program, the Ma’ayan campaign. They called hundreds of JDS parents, grandparents and alumni and received pledges ranging from $25 to $500 and raised a total of $9,867. Volunteers gathered at 6:30 p.m. for a quick briefing by dial-a-thon co-chair Rick Handloff on how to effectively make calls. Handloff announced that the goal was to reach 100 pledges and raise $10,000 and that there would be a friendly competition for Starbucks gift cards given to the volunteers who raised the most money. Volunteers were handed scripts, suggested answers to frequently asked questions and a stack of cards with contact information of people to call. Participants dialed until 9 p.m., struggling with out-of-service numbers, people who could not afford to donate and some less-than-friendly people on the other end of the line. Still, co-chair Lynn Morgan said she believes that the dial-a-thon is a consistently effective way of fundraising for the Ma’ayan campaign. “We have a great history of making positive contacts at our dial-a-thons and raising money for our campaign,” Morgan said. Volunteers said they were glad to help support JDS’ fundraising efforts. “I love JDS. It’s a really awesome school, and it’s helping the people that don’t have enough money to pay for JDS to get the education they need,” sixthgrader Nathan Rodney said. Ma’ayan is the Hebrew word for a “spring,” a natural source of water that nourishes life. Likewise, that is the goal of the Ma’ayan campaign: to have a steady source of donations that supports JDS life. The money raised goes to cover tuition assistance, teacher salaries and extracurriculars. “People can donate as much as they want to Ma’ayan. The campaign goes anywhere from $18 or people could give a $1 million gift,” Director of Development Sharon Roll said. According to Roll, it is important to appeal to the interests of the donors. “We try to get to know people and what they’re interested in, and then we pitch that in a very general way,” Roll said. “For the Ma’ayan campaign, we came up with seven or eight things that we think speak to people and put them in the brochure.” The Ma’ayan campaign is not the only source of fundraising at JDS. Endowments help provide JDS financial support as well. Endowments are one-time donations that are geared toward a specific cause. Donors who give an endowment are recognized for their donation, which is put in a bank account to accrue interest that can be used to support specific programs.
$35
see FUNDRAISING, page 2
FEATURES B’nei Mitzvot
Middle schoolers reflect on the pressures of attending and planning their coming-of-age ceremonies. See Page 15
INDEX News Op Ed Lion’s Blend In Depth Chadashot Features Sports
2-4 5-7 8-9 10-11 12-14 15-16 17-20