DETROIT LIONS
COMMUNITY REPORT | 2019 CELEBRATING 100 YEARS OF THE NFL Huddle for 100 benefits local families in need
GROWING A LOVE OF THE GAME Lions launch Touchdown in Your Town supporting high school football programs across the state
HONORING OUR HEROES Lions Legends accompany veterans on Salute to Service Honor Flight for the trip of a lifetime
Throughout the past year, the NFL celebrated its 100th anniversary and with a history dating back to 1934, the Detroit Lions proudly shared in that celebration as one of the League’s oldest franchises. Along with a commitment to the game that spans more than 85 years, commitment to our community has long been a cornerstone of the Lions organization. In 2019, we continued the tradition of giving back to the community Lions fans call home through the work of Detroit Lions Charities, our Player, Coach and Legend Initiatives, Youth Football Education and Community Engagement. I am proud to say that throughout the past year, the Detroit Lions: • Grew Love of the Game – By launching our Touchdown in Your Town initiative, the Detroit Lions surprised five high school football programs throughout the state of Michigan with new helmets and financial support for their programs. • Celebrated 100 Years – Partnering with Kroger to inspire volunteerism, we packed more than 50,000 boxes of food for hungry families in Michigan as part of the NFL’s Huddle for 100 initiative. • Honored Veterans – Detroit Lions Legends joined Talons Out in hosting 75 veterans for an Honor Flight to Washington, D.C. • Inspired Change – In the second year of the NFL social justice initiative, players invested time and resources toward leveling the playing field in Detroit. • Invested in Our Youth – Through our continued investment in Detroit Lions Academy and organizations like Playworks, City Year and Detroit PAL, our commitment to youth in Detroit remains stronger than ever. These initiatives, and all that we do in the community, would not be possible without the partnership of our devoted fans. In 2019, we increased opportunities for our community to become co-investors in positively impacting lives through the power of football. Whether purchasing a Detroit Lions license plate at the Secretary of State Office, attending our annual Taste of the Lions event, purchasing unique items at our Locker Room Sale, or bidding on a package during our online Holiday Auction, fans can be proud to know that proceeds directly benefit our efforts in the community. My family and I hope you will take a few minutes to review this report, which highlights more of our work over the past year. As we look ahead to 2020, we will continue to offer more opportunities for our fans to engage in this important work off the field and will remain focused on investing in strategic partnerships to empower youth for lasting, transformative change. Many thanks to our fans, friends and partners who make it possible to positively impact lives through the power of football. Together, we are changing the game for Lions communities.
Martha F. Ford Owner and Chairman of the Board
2019 BY THE NUMBERS $1.6 MILLION +
CONTRIBUTIONS TO NON-PROFIT ORGANIZATIONS
2,200+
GAME TICKETS DONATED TO LOCAL COMMUNITY ORGANIZATIONS
53+
PLAYERS PARTICIPATED IN COMMUNITY PROGRAMS
1,817
YOUTH PARTICIPATED IN SUMMER FOOTBALL CAMPS
$1 MILLION + GENERATED BY 50/50 RAFFLE
1,325
COMMUNITY GUESTS HOSTED AT TRAINING CAMP
395,820
MINUTES VOLUNTEERED IN THE COMMUNITY AS PART OF HUDDLE FOR 100
TABLE OF CONTENTS 4
Detroit Lions Charities
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Huddle for 100
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City Year
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All-Time Team
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Detroit Lions Academy
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Detroit Lions Women's Association
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Detroit Police Athletic League
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Cooking Competition
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Eastern Market
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Walter Payton Man of the Year
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HAVEN
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Military BBQ
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Playworks
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DLA Rocket Lauch
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The Empowerment Plan
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Touchdown in Your Town
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Fundraisers
52
Season of Sharing
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Community Engagement
55
My Cause My Cleats
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Fuel Up to Play 60
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Football Education
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Character Playbook
30
Hispanic Heritage Leadership Award
64
Inspire Change
31
Crucial Catch
68
Player Causes
34
Salute to Service
72
Robert Porcher Award
36
Honor Flight
73
Lions Legends
38
Hometown Huddle
74
Peer Pride
39
NFL 100
75
Service Projects
62 Player, Legend, & Coach Initiatives
2019 Detroit Lions Community Report
DETROIT LIONS
CHARITIES 6
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Detroit Lions Charities is the nonprofit community funding arm of the Detroit Lions. Supporting transformational efforts in underserved communities, Detroit Lions Charities works to create long lasting impact through meaningful partnerships with local nonprofits. Throughout the year, the Detroit Lions work to raise awareness and funding for these organizations, prioritizing critical needs in the community, with an emphasis on youth development, access, opportunity and social justice initiatives in Detroit. 7
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2019 Detroit Lions Community Report
CITY YEAR GRANT PARTNERS
• 80% of teachers agreed that Americorps members had a positive impact on schools.
City Year helps to close gaps in systemically under-resourced schools nationwide by supporting students’ academic and socialemotional development while also providing schools with the additional capacity to enhance school culture and climate. Support from the Detroit Lions is currently funding a City Year Detroit team at Mary McLeod Bethune ElementaryMiddle School in the Fitzgerald Neighborhood. This team of 10 AmeriCorps members provides academic and emotional support for students every day of the school year.
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COUNT DAY Wednesday, October 2 was a particularly significant day for all public schools across Michigan: Count Day. This day, recognized statewide, is vitally important for students to attend because it is one of only two days during the year where the attendance determines how much state funding schools receive. Partnering with City Year to incentivize student attendance with giveaways and a raffle for Lions tickets, Roary and cheerleaders joined in the morning greeting to give students some extra appreciation for getting to school.
• 90% of principals agreed or strongly agreed that City Year’s after-school programs created a better learning environment. • Students who reach 10th grade on track and on time are four times more likely to graduate.
TRAININGS AT FORD FIELD Throughout the school year, City Year Detroit hosts monthly trainings for their 105 AmeriCorps members. As part of the Lions’ partnership with the organization, the AmeriCorps members are able to attend several of their trainings at Ford Field. These sessions give them a chance to develop professionally, strengthen their skills and become better advocates for their students. - MISHALAY LEONARD, CITY YEAR DETROIT CORPS. MEMBER AT MARY MCLEOD BETHUNE ELEMENTARY-MIDDLE SCHOOL
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DETROIT LIONS
ACADEMY GRANT PARTNERS
“Detroit Lions Academy is an alternative middle school that services over-age students in a smaller environment. We have a strong school community partnership with the Detroit Lions organization that supports our students' development and learning. Our programs offer a second opportunity to be successful in a supportive academic and social environment. We like to say that our school is where second chances lead to greater comebacks” - Ms. Alean King, Detroit Lions Academy Principal
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Established in 2001, Detroit Lions Academy (DLA) is a Detroit Public Schools Community District alternative middle school located on the east side of Detroit. It provides students the opportunity to learn and achieve in a structured and safe environment which addresses their individual learning needs. Support from the Detroit Lions provides school supplies, uniforms, resources and tools crucial for classroom success. Arguably more important, a consistent presence of players, Legends, cheerleaders and Detroit Lions staff provides mentorship and a listening ear during key moments for these young adults.
DLA PROMOTIONAL CEREMONY A ceremony fit for the graduating 8th grade class from DLA was held under the stadium lights at Ford Field in June. Graduating students walked proudly across the stage centered in the endzone in front of family and friends to receive their certificate and personalized football directly from a Lions player. Cornerback Jamal Agnew gave the keynote address, encouraging students to keep perservering as they enter high school. Detroit Public Schools Community District Superintendent Dr. Nikolai Vitti, Legends, cheerleaders, Lions staff and Ford family members were all in attendance, in support of this milestone for the DLA students. As the ceremony concluded, three $10,000 scholarships were
presented as part of the Inspire Change Initiative to students who demonstrated ambitious career goals, academic achievement and leadership among their peers.
FAMILY NIGHT Students from Detroit Lions Academy and their families were invited to Ford Field to attend a unique back to school event. Beginning with dinner in the locker room, students and siblings then ventured to the field for fun games, inflatables and activities with Lions Legends. While the kids experienced the excitement on the field, their parents and guardians received crucial information from Attendance Works, an organization committed to reducing chronic absence, along with Lomas Brown, who himself had perfect attendance throughout his school years.
ATTENDANCE CALLS To encourage student attendance, particularly on Count Day, players recorded special voicemail messages sent home to DLA families urging them to make sure each student gets to school on time every day. These
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calls represent a larger commitment to reducing absences, as according to Attendance Works, missing more than 10 percent or more of school days due to absence can lead to failing classes and increased high school dropout rates.
WASHER & DRYER INSTALLATION To address a lack of student access to washers and dryers at home, the Lions worked to install machines at Detroit Lions Academy so staff can remove the barrier of limited clean clothing that affects school attendance.
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KNOW YOUR RIGHTS Inspire Change partner, Detroit Justice Center, visited DLA to teach students about the rights they have when interacting with police officers through Know Your Rights training. Players also participated in the discussion, helping to facilitate questions between the students and staff, as they expanded upon their knowledge of their civil rights within the justice system.
CAREER DAY As a chance for DLA students to learn about the diverse array of career options available for them as adults, Detroit Lions, SAFE Security, Levy Restaurants staff, Legends and cheerleaders visited school for a day to talk about their various career paths and answer questions from the curious aspiring professionals.
MY CAUSE MY CLEATS DESIGN Cornerback Jamal Agnew has formed a special relationship with DLA staff and students throughout his Lions career. This year, Agnew asked DLA students to collaborate with him and design his cleats for the league-wide initiative, My Cause My Cleats. After an afternoon spent getting their creative juices flowing, artist Eric Lowry brought the students’ vision to life, with unique cleats showcasing their school pride and determination in the classroom and beyond.
Detroit Lions Charities
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2019 Detroit Lions Community Report
2019 Detroit Lions Community Report
DETROIT POLICE ATHLETIC
LEAGUE GRANT PARTNERS The Detroit Police Athletic League (PAL) positively influences the lives of thousands of children each year through sports. With roots dating back to 1969, PAL works to create safe and supportive places for kids to play. With year-round programs, Detroit PAL helps its athletes learn the skills needed to succeed both on and off the playing field. The Detroit Lions provide support for the Detroit PAL Youth Football League through grant funding used for site monitors, sports officials and helmet refurbishing.
DETROIT PAL 50TH ANNIVERSARY To celebrate PAL’s 50th anniversary, the four Detroit sports teams came together to take over the Corner Ballpark presented by Adient for an evening of family-friendly fun. Lions Legends and youth football staff ran drills with children and signed autographs, while Roary and cheerleaders joined the excitement and games around
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DETROIT PAL YOUTH FOOTBALL CHAMPIONSHIPS As the only youth football league to hold their championship games in an NFL stadium, PAL provides over 1,000 young athletes with an extraordinary experience each December, hosting them at Ford Field for their final games. Like the professional players many of them look up to, the players warmed up on the field, ran out through the tunnel and competed surrounded by family and friends, in a stadium fit for 65,000 fans on a fall Sunday.
the park. Guests were entertained with local musicians, classic ballpark fare and fireworks to commemorate Detroit PAL’s positive impact on more than 14,000 children each year.
QUICK LANE BOWL As part of the Quick Lane Bowl hosted at Ford Field in December, PAL athletes received brand new equipment to demonstrate a commitment to youth football, on behalf of the Quick Lane Bowl and the Detroit Lions. During game weekend, Eastern Michigan University and University of Pittsburgh players welcomed PAL athletes to participate in their respective festivities. On game day, PAL athletes and families participated in a fan tunnel, cheering on the college teams as they ran onto the field, in addition to receiving a spot on the video board, recognizing their contributions to the sport of football and the Detroit community.
Detroit Lions Charities
2019 Detroit Lions Community Report
WALK OF HEROES at Corner Ballpark presented by Adient The Detroit Lions joined PAL this year to honor the Lions’ history at the Corner Ballpark presented by Adient. The site was the home turf for the Lions from 1938 to 1974, with three NFL championships won by the team during this time. Three Lions greats are immortalized at this exhibit: Hall of Famer, Joe Schmidt—team captain for two of the three championships—, Wally Triplett—a pioneer for racial integration in both college and professional football— and Hall of Famer, Dick “Night Train” Lane, one of the first ever directors of PAL, where he served for more than 17 years. These Legends are recognized not only for their athleticism on the field, but for their contributions to the Detroit community and society at large.
• 14,000+ youth served each year. • 2,695 total youth football participants in 2019. • 487 PAL coaches became USA Football Heads Up certified in 2019.
Detroit Lions Charities
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2019 Detroit Lions Community Report
EASTERN
MARKET GRANT PARTNERS
Increasing access to fresh, affordable food is at the center of Eastern Market’s mission to nourish a healthier, wealthier and happier Detroit. Removing barriers to access is at Eastern Market’s core; not only at the most popular markets, but resonating in all their additional resources, programs and partnerships as well. Funding from the Detroit Lions supports fresh food education and access to nutritious food for underserved areas and individuals in Detroit.
TASTE OF THE LIONS
COMMUNITY MARKETS
The Detroit Lions hosted their seventh annual Taste of the Lions event at Ford Field, in partnership with Miller Lite, Henry Ford Health System, Crown Royal, Bodman, U.S. Park, Kroger and Green Safe Products. More than 1,000 guests sampled dishes from 25 of Metro Detroit’s finest restaurants and mingled with their favorite Lions players, coaches and Legends. Guests enjoyed live music throughout the night and the chance to place their bid on unique silent auction items. A portion of the proceeds benefited Eastern Market and their community outreach program.
The partnership between the Detroit Lions and Eastern Market centers around increasing awareness of the Detroit Community Markets, neighborhood farmers markets that provide opportunities for Detroiters to purchase fresh and nutritious food at locations throughout the City of Detroit. Ranging from farm stands to food box programs - these markets, paired with programming and nutrition education, provide neighborhood residents the opportunity to have local, healthy food options, creating accessibility for all.
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HAVEN GRANT PARTNERS As Oakland County’s only comprehensive program for victims of domestic violence and sexual assault, HAVEN provides shelter, counseling, advocacy and educational programming to nearly 30,000 people each year. Funding from the Detroit Lions is utilized to implement the Redefine program in Oakland and Wayne Counties. This program is a 16-hour leadership development course for high school and college-aged young men to equip them with the skills to alter cultural contexts that allow domestic and sexual violence to occur.
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Detroit Lions Charities
HAVEN REDEFINE CELEBRATION
COURAGE HOUSE DINNER
In partnership with HAVEN and Wayne County Safe, the Detroit Lions hosted a celebration in the home locker room to honor young men who successfully completed HAVEN’s Redefine program, a course aimed to eliminate intimate partner violence and sexual assault, and erase the stigma surrounding the topic. As part of the celebration, the young men were given an uplifting opportunity to participate in round table discussions with Lions players about the stigma they may face and hear words of wisdom from personal experiences shared by the team.
A Courage House is a facility that provides support and quality care for abused children and families in a respective community. Across the NFL, many teams choose an existing facility to recognize as their Courage House, partnering with the Ed Block Courage Award Foundation to recognize organizations who provide this care. For 26 years, the Detroit Lions have named HAVEN as their Courage House. Along with grant support, an annual fundraising dinner highlights the presentation of both the Ed Block Courage Award and the Ricky Sandoval Award,
“HAVEN is extremely grateful to receive support from Detroit Lions Charities as a partner for our Redefine Young Men’s Leadership Development Course since 2015. This support has allowed for our program to grow across two counties, the ability to research its impact on students, and a bonus incentive to help bring the message home with an annual celebration for 900+ students over the years.” - Averett Robey, Prevention Education Program Director, HAVEN
HAVEN TAILGATE An annual tradition, HAVEN and their supporters held their “Tackling Domestic and Sexual Violence Tailgate” fundraiser to support the services they provide for survivors and their families. As the Lions played the Philadelphia Eagles on the road, Lions Legends, including keynote speaker Eddie Murray, joined supporters as they celebrated the organization’s continued impact.
presented in 2019 to wide receiver Kenny Golladay and Assistant Athletic Recknagel. Trainer Joe Golladay was recognized for his sportsmanship and perseverance on and off the field, and Recknagal for his contributions to the team and greater community. • 14,900+ crisis calls answered.
BACK TO SCHOOL BASH The Lions provided support for HAVEN’s Back to School Bash, where more than 100 children and their families who utilize HAVEN’s critical services celebrated the upcoming school year with outdoor fun for all. Each child left with free school supplies.
• 8,000+ individuals educated in prevention. • 950+ individuals provided with counseling.
2019 Detroit Lions Community Report
PLAYWORKS GRANT PARTNERS Playworks is committed to helping schools and youth programs create recess and play environments where every child can join and feel like they are a part of the game. Playworks helps schools and districts make the most of recess through onsite staffing, consultative support, professional development and free resources. Funding from the Detroit Lions supports the implementation of recess and playbased programs in schools, where they otherwise may not have had the means to provide them.
ANNUAL GOLF OUTING
REAL PLAYERS DON’T BULLY
An annual event, the Detroit Lions Golf Outing was held at TPC Michigan, bringing together partners and supporters to raise over $120,000 to benefit Playworks. Attendees spent the day on the course with Lions executives, coaches, players and Legends, some of the biggest advocates for the programming that Playworks implements to create safe and kind spaces for kids to play.
Real Players Don’t Bully is an anti-bullying campaign launched by Playworks, presented in a way that is relatable and fun for elementary age kids. As part of this campaign and in recognition of National Bullying Prevention Month, Lions players joined 4th and 5th graders at Detroit’s Mason Academy for an afternoon of educational play, emphasizing the importance of peaceful conflict resolution
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Detroit Lions Charities
2019 Detroit Lions Community Report
on the playground and in the classroom. Playworks coordinated games and activities between the students, Lions players and cheerleaders—some of them leading to intense “Rock, Paper, Scissors” matches when competitors tied! Before the event, players and cheerleaders had judged the school’s anti-bullying poster contest, and following the gym activities, announced the winners, commending the students for their honest portrayal of real issues they face every day.
FLAG FOOTBALL JAMBOREE Dedicated to bringing fun and healthy play to communities around the state, Playworks held their annual Flag Football Tournament Jamboree at the Lions practice facility in Allen Park. After weeks of practice, several Playworks schools
Detroit Lions Charities
• 98% of staff believe Playworks helps to create opportunities for inclusion of diverse groups of students. • 95% of staff agree Playworks improves their overall school climate. • 95% of staff report students are better able to solve conflicts on their own.
*based on 2019-20 survey of nearly 400 school faculty members from 25 schools.
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2019 Detroit Lions Community Report came together to showcase their football skills, supported by their parents and community. Lions Legends were there to serve as team captains and remind the participants about the value of good sportsmanship, physical activity and having fun as a team.
PLAYWORKS & CITY YEAR PARTNERSHIP New in 2019, the Lions now provide support for a special partnership between Playworks and City Year Americorps members at Mason Academy in Detroit. Playworks staff provide resources and materials to teach the Americorps members how to facilitate healthy and safe play among their students. Now, every day in class and during play time, the City Year members have the means to create healthy school environments for all children.
2019 PLAYWORKS MICHIGAN GAME CHANGER AWARD The Lions had the honor of being selected as the recipient of the 2019 Playworks Michigan Game Changer Award, given to a community partner that helps Playworks fulfill its mission to provide safe and healthy play for children in our community.
RECESS SUPERHERO AWARD Safety Miles Killebrew, a committed advocate for safe and kind play, was presented the Recess Superhero award at the Playworks Get in the Game Fundraiser. Killebrew consistently supports Playworks’ mission throughout the season, playing with students, having honest conversations about bullying and promoting compassion.
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Detroit Lions Charities
2019 Detroit Lions Community Report
• 93% of staff report students are more focused during class. • 83% of staff report fewer playground injuries. • 19 hours of class time saved transitioning from recess to learning. • Funding from the Detroit Lions makes it possible for 7,653 children to expience healthy and safe play.
Detroit Lions Charities
*based on 2019-20 survey of nearly 400 school faculty members from 25 schools.
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2019 Detroit Lions Community Report
THE EMPOWERMENT
PLAN GRANT PARTNERS
The Empowerment Plan focuses on permanently elevating families from the generational cycle of homelessness by hiring single parents from local shelters who are then trained to become fulltime seamstresses to earn a stable income, find secure housing and regain their independence. Funding from the Detroit Lions covers the cost of 400 sleeping bag coats manufactured by these seamstresses. The coats are then distributed throughout the winter to those who need them.
ROOKIE EVENT The 2019 Detroit Lions rookie class made a visit to the Empowerment Plan to learn about the organization’s positive impact on the homeless population and participate in the coat manufacturing process themselves. Sewing coat pockets alongside the seamstresses, the players brought out their competitive side, comparing their final products to those of their teammates. As the event concluded, the seamstresses and staff were surprised with a gift card to purchase picnic benches for an outdoor lunch space and toiletry supplies for their everyday needs.
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LUNCH & LEARN SESSIONS As the first session in a three part series, seamstresses from the Empowerment Plan spent an afternoon with staff from LinkedIn, learning how to set up a LinkedIn account, make a profile stand out to employers, and utilize the platform’s job search capabilities. Next, Lions staff presented on interview tips and elevator pitches, enhancing the hard skills learned at the first session. Finally, representatives from a variety of local companies joined the seamstresses at Ford Field for a roundtable discussion about job opportunities. At the conclusion of
Detroit Lions Charities
2019 Detroit Lions Community Report
the valuable events, the seamstresses walked away with the resources, skills and connections to succeed upon completion of their program at the Empowerment Plan.
“It is very hard to manage being a working parent while trying to maintain my household and everyday life, but now I feel like I have a sense of self worth. I’m so grateful Empowerment Plan gave me a chance.” - Erica Fenderson, Program Participant
• 80 jobs created. • 35,000+ coats distributed.
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2019 Detroit Lions Community Report
FUNDRA DETROIT LIONS LICENSE PLATES As a collaboration between all four Detroit professional sports teams and the Michigan Secretary of State, representatives from all teams gathered in April to unveil license plates donning each team’s logo. Secretary of State Jocelyn Benson made the announcement, with Legend Herman Moore front and center to publicly present the 1PRIDE plate for the first time. Michiganders can now show their Honolulu Blue pride while supporting the community, with $25 of every purchased Lions plate and $10 from each renewal benefitting Detroit Lions Charities and their work in the community.
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GAME DAY 50/50 RAFFLE Partnering with Henry Ford Health System, a 50/50 raffle is held every home game benefitting Detroit Lions Charities and Game on Cancer, an initiative dedicated to cancer research and enhancing patient care. Sold throughout the concourse by eager volunteers from local organizations and colleges, raffle tickets are a popular item for fans, hoping to win the jackpot and support a worthy cause while doing so, generating more than $1 million dollars in 2019!
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AISERS LOCKER ROOM SALES As a new addition to the 2019 Member Summit at Ford Field, Detroit Lions Charities hosted the first ever Lions Locker Room Sale, filling the concourse with jerseys, autographed memorabilia, clothing, souvenirs and more. With hundreds of season ticket holders stopping by for a deal on their favorite Lions merchandise, more than $20,000 was raised to benefit Detroit Lions Charities.
HOLIDAY AUCTION
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For the first time, Lions fans were able to bid on exclusive items during an online holiday auction benefitting Detroit Lions Charities. Items included a suite for the Garth Brooks concert at Ford Field, an NFL 100th Anniversary gold football autographed by Matthew Stafford and exclusive Barry Sanders sneakers. The auction raised over $12,000 in just five days!
Providing another opportunity for fans to purchase Lions memorabilia and gear at a discounted price, a second Lions Locker Room Sale was held at the NFL 100 Fan Fest, a celebration of the league’s 100th anniversary. With items ranging from authentic autographed locker room stools to unique Lions apparel, the One Pride community came together again torunning raise more than page’s title $13,500 for Detroit Lions Charities.
2019 Detroit Lions Community Report
2019 Detroit Lions Community Report
COMMUNITY
ENGAGEMENT 28 page’s running title
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2019 Detroit Lions Community Report
FUEL UP TO
PLAY 60 LEAGUE INITIATIVES
Fuel Up to Play 60 is a school nutrition program launched by the National Dairy Council and NFL in collaboration with the USDA to improve health and wellness. The Lions facilitated this program on a local level last spring when students from Mary McLeod Bethune Elementary-Middle School and DLA joined the United Dairy Industry of Michigan, Wayne State University, Gleaner’s Food Bank and Detroit Public Schools Community District for two days of learning at a local grocery store. Rotating through different stations with Legends and cheer by their side, students learned about the food groups, ways to stay active and healthy habits to bring home. Enjoying a nutritious lunch in the store, students then engaged in open discussions with the Legends and cheerleaders to hear about their experience with staying healthy.
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CHARACTER
PLAYBOOK LEAGUE INITIATIVES As part of the NFL and United Way's digital learning platform focused on character and healthy relationships, the Detroit Lions and United Way for Southeastern Michigan honored the students at John R. King Academy for their dedication to creating and maintaining a positive school environment. The students had recently completed a digital social emotional learning program, teaching them real life skills about healthy relationships and conflict resolution, culminating in this celebration. Lions players, cheerleaders, Roary and United Way for Southeastern Michigan representatives came together with students to discuss the importance of “being a good teammate” in all aspects of life. The group then came together and shared what they’d learned, speaking to the importance of integrity and doing the right thing.
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2019 Detroit Lions Community Report
HISPANIC HERITAGE
LEADERSHIP
AWARD LEAGUE INITIATIVES
The NFL, Hispanic Heritage Foundation (HHF) and Nationwide, partnered for the ninth annual NFL Hispanic Heritage Leadership Award, recognizing the contributions of Hispanic leaders in their communities. The Lions award recipient was Jane Garcia, founder of the organization Corporate Responsibility through Advocacy. A community activist for 45 years, Garcia chose Latin Americans for Social and Economic Development (LA SED), a nonprofit providing bilingual services for Detroiters in need, to receive a $2,000
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donation with support from Nationwide. To provide hands-on mentorship and support, Lions Legends and Football Education staff teamed up after the award presentation to surprise LA SED students by facilitating football drills, providing backpacks filled with winter essentials and in partnership with Kroger, provided bags of food for students to take home over the weekend. The students also received a financial literacy workshop tailored to children to prepare them for young adulthood.
Community Engagement
2019 Detroit Lions Community Report
2019 Detroit Lions Community Report
LEAGUE INITIATIVES Throughout October, the Lions hosted on-field, in-stadium and community events to shine a light on multiple cancers, and to provide meaningful experiences for patients and caregivers impacted by the disease. An NFL initiative that has raised more than $18.5 million since inception to support cancer initiatives across the country, Crucial Catch focuses on education, early detection and screening.
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2019 Detroit Lions Community Report
COSTUME PARTY More than 100 children and their families who have been impacted by pediatric cancer were invited to dress up in their favorite costumes for a special event at Ford Field, joining Roary, cheerleaders and Lions players, who traded their jerseys for silly hats and masks. They spent the night trick-or-treating through stadium suites, playing Halloween games and taking selfies in a themed photobooth. Intended to give children a chance to spend time away from the hospital and treatment, the Costume Party was a special evening for families to have fun together.
HENRY FORD HOSPITAL VISIT As a part of a commitment to the fight against cancer, players, cheerleaders and Roary were invited to attend a special gathering at Henry Ford Hospital in West Bloomfield, MI. Cancer patients and survivors had the chance to learn more about the resources available to them during and after treatment while interacting with the Lions, sharing laughs and stories. Each patient also received Detroit Lions giveaways as a token of appreciation for their strength and determination.
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Community Engagement
2019 Detroit Lions Community Report
Community Engagement
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2019 Detroit Lions Community Report
SALUTE TO
SERVICE LEAGUE INITIATIVES Salute to Service is an NFL initiative designed to honor, empower and connect with our nation’s servicemembers and their families. Through partnerships with local nonprofits and military bases, the Lions hosted and participated in a variety of initiatives for servicemembers, veterans and families of the fallen to provide support, express gratitude and foster community.
MILITARY FAMILY NIGHT Braving snowy winter weather to drive to Ford Field, over 100 servicemembers and their families gathered for an evening of family fun and appreciation for their sacrifice and service. Games, inflatables, face painters and balloon artists lined the field, as Legends and cheerleaders ran around with the kids and families took exclusive locker room tours. Following the festivities, families enjoyed a pizza dinner, eating alongside Roary and players for an all-star experience.
MILITARY CARE PACKAGE ASSEMBLY For a special day at the Salute to Service presenting partner Humanetics headquarters, staff, players and even Roary assembled over 500 care packages to send to men and women deployed overseas. The kits included essentials
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for daily life in the military, along with handwritten letters from volunteers and their children, thanking each servicemember for their selfless sacrifice.
TAPS PRACICE VISIT To recognize and honor fallen servicemembers and their families, the Detroit Lions partnered with TAPS (Tragedy Assistance Program for Survivors) to host 25 families during the Lions Salute to Service weekend to honor TAPS’ 25th Anniversary. Meeting with the families for emotional conversations after practice, players and coaches proudly wore the initials of their fallen hero on their helmets during the Salute to Service game the next day. TAPS families also experienced pregame warmups on the sidelines to say hello to their respective players one more time before kickoff.
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2019 Detroit Lions Community Report
HONOR For a once-in-a-lifetime experience, 75 veterans took a one-day flight to Washington D.C. to see the memorials built in their honor, a trip many were making for the first and likely last time. Talons Out, the local hub for the national Honor Flight Network, organizes these trips a few times a year, prioritizing elderly veterans and those with terminal illnesses. Each veteran is paired with a guardian-their companion, waiter and chauffeur for the day. This trip was special though: for 10 veterans, a Lions Legend would be their guardian, making no exception to wait on them hand and foot, serving as a shoulder to lean on and a friend to share laughs with. Throughout the day, the group visited Arlington National Cemetery, war memorials, the Martin Luther King Jr. Memorial, and so much more. The most poignant part of the trip, however, may have been the surprise homecoming parade upon landing, a gathering of over 1,000 people, cheering, crying and waving flags, giving these veterans the welcome home they often did not get and so deserve.
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FLIGHT “This experience has been indescribable. A 91 year-old World War II veteran turned to me as we were boarding the plane to head home and said, 'This has been the best day of my life.'” 039
- Jim Arnold, Lions Legend
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CANIFF
ELECTRIC SUPPLY
®
HOMETOWN
HUDDLE LEAGUE INITIATIVES
Hometown Huddle is a league-wide day of service held in partnership with United Way worldwide during which NFL teams commit to improving resources so local children can stay active through a variety of volunteer opportunities.
2019 HOMETOWN HUDDLE In collaboration with Comerica Bank, Caniff Electric Supply and United Way for Southeastern Michigan, volunteers gathered at Detroit’s Mason Academy along with Gleaner’s Food Bank, Playworks and City Year for an incredible day of impact. Volunteers and Legends worked together to pack 450 student care packages, 400 Gleaners
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food kits and 30 classroom kits filled with supplies for teachers. While the volunteers efficiently packed these essential items, Playworks facilitated exciting activities for students captivating each participating age group, while Lions players and cheerleaders jumped in, bringing enthusiasm and laughter to the gym.
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2019 Detroit Lions Community Report
LEAGUE INITIATIVES This year marked the NFL’s 100th season and the Detroit Lions celebrated all year long. For a particularly special start to the celebration, Lions Owner and Chairman of the Board, Martha Ford, was featured along with three other iconic female owners in the NFL Films documentary, “A Lifetime of Sundays”. The milestone year also included fan voting on the AllTime Detroit Lions team, a Fantennial Weekend for the community, a #LionsHuddlefor100 volunteer event, and surprise experiences of a lifetime for fans.
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HUDDLE FOR
100 LEAGUE INITIATIVES
In celebration of the NFL’s 100th season, the NFL invited fans, players, clubs and employees to volunteer 100 minutes of their time and make a meaningful contribution to their communities through Huddle for 100. The Lions Huddle aimed to address food insecurity and hunger. Kroger volunteers, partners, team executives, staff, players, Legends, cheerleaders and Roary came together to pack over 50,000 boxes of food for families in need across the state of Michigan. Lining the field with packing stations and loading semi-trucks with the food necessities, volunteer contributions were sent to food banks across the state. Fans could also participate by purchasing a $5 box of food at Kroger stores from December through February, as part of Kroger’s From Hearts to Homes program.
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2019 Detroit Lions Community Report
ALL-TIM This year's homecoming weekend culminated at the game on Sunday and was particularly special, as the Lions announced their All-Time Team at halftime in recognition of the NFL’s 100th Anniversary. The 39 former and current players selected to the team were chosen by fan voting, team executives, select media members and contributions from the Detroit Lions Legends Community. Announced on the field to a roaring crowd, 17 of the players were honored in person for their contributions to the organization, community and game of football.
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ME TEAM
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Al “Bubba” Baker | 60 | DE | 1978-1982 Lem Barney | 20 | CB | 1967-1977 Bennie Blades | 36 | S | 1988-1996 Lomas Brown | 75 | OT | 1985-1995 Roger Brown | 76 | DT | 1960-1966 Jack Christiansen | 19, 24 | S | 1951-1958 Dutch Clark | 7 | QB | 1934-1938 Gail Cogdill | 89 | WR | 1960-1968 Lou Creekmur | 76 | OT | 1950-1959 Jimmy David | 25 | CB | 1952-1959 Don Doll | 44 | S | 1949-1952 Gover “Ox” Emerson | 20 | G | 1934-1937 Doug English | 78 | DT | 1975-1985 Ed Flanagan | 54 | C | 1965-1974 Kevin Glover | 53 | C | 1985-1997 Mel Gray | 23 | KR,PR | 1989-1994 Jason Hanson | 4 | K | 1992-2012 Calvin Johnson | 81 | WR | 2007-2015 Alex Karras | 71 | DT | 1958-1970 Dick “Night Train” Lane | 81 | CB | 1960-1965 Yale Lary | 28 | S | 1952-1953, 1956-1964 Bobby Layne | 22 | QB | 1950-1958 Dick LeBeau | 44 | CB | 1959-1972 Mike Lucci | 53 | LB | 1965-1973 Herman Moore | 84 | WR | 1991-2001 Don Muhlbach | 48 | LS | 2004-present Nick Pietrosante | 33 | FB | 1959-1965 Robert Porcher | 91 | DE | 1992-2004 Barry Sanders | 20 | RB | 1989-1998 Charlie Sanders | 88 | TE | 1968-1977 Cory Schlesinger | 30 | FB | 1995-2006 Joe Schmidt | 56 | LB | 1953-1965 Harley Sewell | 66 | G | 1953-1962 Billy Sims | 20 | RB | 1980-1984 Chris Spielman | 54 | LB | 1988-1995 Matthew Stafford | 9 | QB | 2009-present Dick Standfel | 63 | G | 1952-1955 Doak Walker | 37 page’s | RB | 1950-1955 running title Alex Wojciechowicz | 53 | C | 1938-1946
2019 Detroit Lions Community Report
DETROIT LIONS
WOMEN’S
ASSOCIATION Comprised of the spouses of players, coaches and front office personnel as well as female executives, the Detroit Lions Women’s Association (DLWA) supports organizations working in and around Metro Detroit. Each year, DLWA engages in service projects together, specifically focusing on youth, hunger and community development.
APPLE ORCHARD TRIP WITH DETROIT LIONS ACADEMY DLA female students spent an afternoon of fun and mentorship with DLWA members at the woman-owned, Plymouth Apple Orchard. Wives and students participated in an hour-long guided tour where they learned about the history of the organic farmland, took a wagon ride around the farm and stopped in the orchard to pick their very own apples. Following the tour, the group enjoyed a fresh cup of cider and donuts, bonding over the fun fall activity and promising to see each other again soon.
the ladies decorated cars ranging in theme from Charlie Brown to Jurassic Park. When all was said and done, the women, along with Roary, passed out candy, Lions giveaways, cider and donuts to more than 400 people.
Women's Association members also volunteered at the Detroit Lions Huddle for 100 packing event and Presents from the Pride gifting.
CHILDREN’S CENTER TRUNK OR TREAT DLWA members got into the Halloween spirit at a Trunk or Treat event held at the Children’s Center, an organization dedicated to working with children who struggle with behavioral, emotional, educational, intellectual and developmental challenges or trauma. Creating a spooktacular event for families who utilize the services,
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Community Engagement
2019 Detroit Lions Community Report
BLESSINGS IN A BACKPACK Many young students rely on school breakfast and lunch for sustenance during the week. On Friday, as some children head home with excitement, these students are faced with worry, knowing that food is tight on the weekend and they may not get as much to eat. This is the exact issue that DLWA, along with Blessings in a Backpack, a nonprofit committed to addressing food insecurity among children, aimed to combat as they gathered at Detroit Lions Academy (DLA) to pack 800 bags of food for children in need. These necessities were then delivered to students at DLA and Mary McLeod Bethune Elementary-Middle School for them to take home for the weekend. Following the packing, DLWA members joined DLA female students for a lunch to catch up following their apple orchard field trip, building on the relationships they had formed earlier that fall.
THANKSGIVING BASKET PREPARATION FOR COALITION ON TEMPORARY SHELTER As an annual tradition, members of the Women’s Association came together to collect and package items into more than 50 Thanksgiving baskets for families moving to transitional housing facilitated by the Coalition on Temporary Shelter (COTS). COTS provides services and programs for more than 900 individuals daily and assists families in breaking the cycle of poverty and homelessness. The baskets were overflowing with food, kitchen supplies and grocery gift cards and were hand-delivered to COTS by DLWA right before the holiday.
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COOKING
COMPETITION EVENTS & TEAM INITIATIVES For an afternoon of heated competition, four culinary arts students from Breithaupt Career and Technical Center put their skills to the test in a cooking competition, with a $1,500 scholarship on behalf of Baker College on the line. There was a twist to the fun though—their sous chefs for the day would not be only their fellow culinary students, but Detroit Lions players, ready to help chop, sauté and stir away. In the “Chopped” style competition, students were given a basket of surprise ingredients to prepare a three-course meal consisting of an appetizer, entrée and dessert. With Legend TJ Lang as the emcee, students were cheered on by family, fellow classmates and school officials. The winner was determined by a panel of expert judges, including a Levy Restaurants chef and Detroit Lions Cheerleader and nutritionist. Although there was only one winner, all competitors took away lessons about healthy eating, education and the importance of working together.
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Community Engagement
2019 Detroit Lions Community Report
2019 Detroit Lions Community Report
LEAGUE INITIATIVES Linebacker Devon Kennard was named the Lions 2019 Walter Payton Man of the Year, an award given to players who demonstrate excellence both on and off the field. Kennard has spent his time in Detroit pouring his heart into the community, working closely with the Midnight Golf Program, where he created his own scholarship for under-served students. Kennard was also instrumental in launching and expanding the team’s Inspire Change initiative. In the offseason, Kennard’s passion for the community does not rest—he volunteers his time in his hometown, coaching youth camps and providing mentorship for local youth. A true embodiment of a commitment to service, Kennard’s dedication to helping others is contagious.
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MILITARY
BBQ EVENTS & TEAM INITIATIVES In partnership with Kroger, the Detroit Lions hosted a Military BBQ during Training Camp at the practice facility in Allen Park. More than 200 active military members and their families were invited to enjoy an afternoon of activities and food with Lions Legends. Upon arrival in the morning, guests were served breakfast as they watched the team prepare for the season, with a front row view next to the practice field. Children also got their faces painted and received balloon animals, exploring all of the games that Training Camp has to offer. Families were then served lunch hot off the grill, continuing to enjoy the company of their fellow servicemembers and Legends, even getting an opportunity to meet players and coaches following practice.
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2019 Detroit Lions Community Report
DETROIT LIONS ACADEMY
ROCKET LAUNCH SEASON LAUNCH WEEK IN THE COMMUNITY As the football team got ready to take off toward a new season, a class of DLA students celebrated the start of football with a special launch of their own: hand-built rockets. After a challenging construction at the training facility alongside their favorite Lions players, the teams got to see their final work in action, sending their rockets more than 800 feet in the air. As the event concluded and the students thought all was finished, Jamal Agnew and Devon Kennard announced that the students and their families would all be attending the Lions home opener against the Los Angeles Chargers.
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2019 Detroit Lions Community Report
Kicking off its inaugural year, the Detroit Lions launched the Touchdown In Your Town initiative aiming to foster safe play and a love of football by travelling across the state of Michigan to five youth football camps. At each camp, the local high school team spent time mentoring camp attendees and running drills. At the close of each camp, the Lions revealed a series of surprises. To kick things off, the United Dairy Industry of Michigan presented the high school with a $3,000 Chocolate Milk Grant that would provide nutritious milk at practices and games for all fall sports. USA Football also committed to providing resources for the football teams—presenting a $1,000 equipment grant to each program. As part of a commitment to empowering youth and leveling the playing field for all, Detroit Lions Charities presented the youth and high schoolers with Lions apparel and bags, and surprised each high school team with a $10,000 grant to benefit the football program. As one final surprise, Riddell, in partnership with Detroit Lions Charities, presented the high school programs with brand new SpeedFlex 052 helmets.
• 400+ helmets donated. • 800+ youth impacted. • $70,000 in grants disbursed.
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2019 Detroit Lions Community Report
“This will have an unbelievable impact that is going to reverberate for a while here.” - Shawn Sargent, Head Coach Gaylord HS Football
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2019 Detroit Lions Community Report
EVENTS & TEAM INITIATIVES THANKSGIVING DINNER
SHOP WITH A LION
To kick off the Season of Sharing, the Detroit Lions hosted families from the Detroit Police Athletic League, Children’s Center, Orchards Children’s Services and Variety Children’s Charity to provide a traditional Thanksgiving meal at Ford Field, served by the 2019 Lions Rookie Class. With players personally dishing each plate, families were able to relax and enjoy the holiday season without the financial strain of purchasing supplies or cooking themselves. After dinner, families joined players, cheerleaders and Roary to decorate cookies, take photos, get their faces painted and show off their moves on the dance floor. At the end of the night, 300 people left the stadium having been served a warm meal, the holiday spirit apparent in their smiling faces.
Christmas came a little early this year for students at DLA as they participated in an unforgettable shopping experience at their local Meijer, with more than 50 students given $250 gift cards to spend on wish list items. Making the event even more special, players, cheerleaders, Roary and Santa ate lunch and shopped alongside the students, helping them pick out gifts, clothing and their favorite games. Prior to the event, students also received essential toiletry packages so they wouldn’t have to spend their gift cards on these basic needs, like shampoo and toothpaste. Walking to the bus, grinning ear to ear, students left Meijer filled with cheer and a new bond with their special shopping companions.
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2019 Detroit Lions Community Report
Community Engagement
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2019 Detroit Lions Community Report
PRESENTS FROM THE PRIDE As the holidays approached in December, players and their wives, cheerleaders, Legends, Roary, staff and Santa Claus surprised more than 750 students at Mary McLeod Bethune Elementary-Middle School for an emotional and impactful day of holiday cheer. More than 300 hand-selected and wrapped gifts straight from each child’s wish list were delivered to the Pre-K through 2nd Grade students. The Lions visitors came with big red bags and wagons filled to the brim with presents, winter gloves, cookies, milk and bookmarks from the United Dairy Industry of Michigan. Volunteers also read a holiday book to the classes and jumped right in to play with the new toys. For the older students, hundreds of gifts were set up in a Meijer “store” in the school’s gymnasium so kids could choose their own gift. Following the selection of their gift, gloves and bookmark, the students also enjoyed milk and cookies alongside the Lions visitors. A day where all members of the Lions organization were able to make an impact, Presents from the Pride was a fitting finale for a powerful Season of Sharing.
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LEAGUE INITIATIVES My Cause My Cleats gives players the opportunity to represent causes they are passionate about through custom designed cleats during weeks 13-15 of the season. Each design exemplifies the mission of the player’s chosen cause. More than 20 Lions players wore the special cleats during the Lions vs. Vikings game in December to raise awareness for their cause on a national stage.
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FOOTBALL
EDUCATION 58
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2019 Detroit Lions Community Report CITIES THAT HOSTED YOUTH FOOTBALL CAMPS
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Football Education
2019 Detroit Lions Community Report
COACH OF THE YEAR Each week throughout the nine-week high school football regular season, and at the conclusion of the Michigan High School Football State Championships, one coach that best demonstrates success on and off the field, develops players’ characters, discipline and football skill in addition to emphasizing player health and safety in their program, was recognized for his commitment to the team, school and community. Selected by a panel of high school football media members, the program culminates with the selection of the 2019 Detroit Lions/Farm Bureau Insurance of Michigan High School Coach of the Year. Selected by the media members as well as a public vote, Jim Ahern of Lansing Catholic High School was named the Coach of the Year. An accomplished coach in his 46th year, Ahern led his Cougars to a 31-17 comeback victory over Almont to win the Division 5 Michigan High
Football Education
School Football State Championship. This was Lansing Catholic’s first Michigan Football State Championship since 1985 and Ahern’s first as a head coach, in his 11th season with the Cougars. Ahern has directed the team to the playoffs in all 11 seasons while reaching the Division 5 state finals in both 2011 and 2014. He has a 104-24 (81.3%) overall record at Lansing Catholic. Ahern received a $4,000 donation to his school’s football program, a Gatorade performance package and will be honored as the Detroit Lions nominee for the Don Shula NFL High School Football Coach of the Year at the NFL Pro Bowl, where the leaguewide winner is announced. The Lions organization also surprised Ahern with tickets to Super Bowl LIV in Miami following the announcement of his award. Concluding its 23rd year, the Detroit Lions High School Coach of the Week/Year program has awarded $455,000 to high school football programs throughout the state of Michigan.
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HIGH SCHOOL FOOTBALL GAME OF THE WEEK The Detroit Lions announced the launch of a new program in 2019, called High School Game of the Week, bringing the Lions game experience to metro Detroit high schools. Each Friday night game included appearances by Lions legends and current players, cheerleaders and Roary, as well as on-site activities for families like cornhole, putt-putt and face painting. Fans also had the chance to win Lions tickets and swag.
• 325 appearances by Roary. • 38 football camps/clinics conducted. • 12 teams hosted for Halftime Youth Football games. • 48 educatiaonal elementary school assemblies state-wide. • 25,600 children reached by camps and school assemblies. • During the 2019 High School Football season, $22,000 awarded to 10 different high school football programs. • Over the 23 years of the program, $455,000 has been awarded to Michigan high school football programs.
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Football Education
2019 Detroit Lions Community Report
2019 Detroit Lions Community Report
MOMS SAFETY & KIDS FUNDAMENTALS FOOTBALL CLINIC An annual event, the Lions Moms Football Safety Clinic was held on the Lions home turf before an October home game, welcoming 100 moms and their kids to Ford Field for a morning of education and fun activity. Split into groups, the moms participated in a discussion on player health and safety, including topics like proper equipment fit, heat and hydration, shoulder tackling, positive parenting and the benefits of childhood participation in sports. While the moms took in this critical information, their children ran drills centered on character development and fun play. At the conclusion of the morning, the families came together for a mother-child shoulder tackling circuit, putting what they’d learned into practice. Participants left the clinic with a better understanding of safe play and memories to last a lifetime.
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PLAYER, LEGEND & COACH
INITIATIVES 64
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$1.1+ MILLION IN CONTRIBUTIONS TO DATE As the NFL and teams across the league continued their commitment to the Inspire Change Social Justice initiative in 2019, Lions players, coaches and ownership demonstrated a tangible effort throughout the year to reduce barriers to opportunity for marginalized communities in and around Detroit. From engaging with youth to provide civil rights education through Detroit Justice Center to meeting with families of fallen soldiers and scholarship recipients from the Tragedy Assistance Program for Survivors, the Lions put into action their dedication to serving their community. Expanding on this dedication to leveling the playing field for all, the Lions recently announced their 2020 Inspire Change grantees. Along with nearly $600,000 in financial support invested in these organizations, the team has concrete plans to engage with each recipient throughout the year, facilitating important discussions, providing education opportunities, and elevating the work of those who are devoted to social justice reform.
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Player, Legend, & Coach Initiatives
Detroit Lions Academy, Tragedy Assisance Program for Survivors (TAPS), Detroit Public Safety Foundation-The Brotherhood & Sisterhood
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PILLAR
SCHOLARSHIP FUNDING
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SOCIAL-EDUCATIONAL PROGRAMS Downtown Boxing Gym, HAVEN-Redefine Program, The Empowerment Plan, Pure Heart Foundation, Detroit Justice Center
MEDICAL AID/HEALTH ASSISTANCE
CATCH Charity for Children
“SOCIAL JUSTICE TO US MEANS EQUALITY AMONG ALL TYPES OF PEOPLE, NO MATTER YOUR RACE, RELIGION OR WHAT YOU BELIEVE IN. THERE HAS BEEN A LOT OF TALK ABOUT AWARENESS AND I THINK WE AS NFL PLAYERS ARE BEYOND THAT NOW. IT’S ABOUT ACTION AND WHAT WE ARE GOING TO DO, AND THIS INITIATIVE IS THE START OF SOMETHING IMPACTFUL. THERE IS NO GREATER PLACE THAN OUR OWN BACKYARD
INSPIRE
HERE IN DETROIT.” 067 Community Engagement
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2019 Detroit Lions Community Report
PLAYER
CAUSES Detroit Lions players strive to be strong, positive role models both on and off the playing field. Dedicating their time to mentoring young students and athletes, volunteering at community events and advocating for sustainable change, Lions players are committed to investing in the neighborhoods where they work and play.
JAMAL AGNEW: DETROIT LIONS ACADEMY During his time in Detroit, cornerback Jamal Agnew has been committed to mentoring and advocating for the students of DLA. Serving as a keynote speaker at the 8th grade promotional ceremony, engaging with students at events and workshops, and designing his cleats for My Cause My Cleats in the school’s honor, Agnew has been a consistent and positive presence for the DLA community.
TREY FLOWERS: FLOWERS OF THE FUTURE FOUNDATION Founded by defensive back Trey Flowers, the Flowers of the Future Foundation aims to establish community engagement, promote physical fitness, develop positive values and engage in
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philanthropic endeavors that aid in the overall betterment of youth in an effort to plant seeds that continuously grow ‘flowers for a better tomorrow.’ Since Flowers started in Detroit, the foundation has engaged with local organizations to uplift local children and teens, assisting with resources and mentorship.
KERRYON JOHNSON: THE IMPACT FOUNDATION Lions running back Kerryon Johnson founded the IMPACT Foundation to benefit the community by: increasing early childhood literacy, mentoring adolescents and young adults while providing assistance to families in need, advocating for student-athletes, creating opportunities for community advancement and teaching general health awareness.
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2019 Detroit Lions Community Report
DEVON KENNARD: MIDNIGHT GOLF PROGRAM
RASHAAN MELVIN: 1 ROUTE 4 CHANGE
In support of the Midnight Golf Program, a Detroit non-profit helping students transition from high school to college, linebacker Devon Kennard presented two $5,000 scholarships at the organization’s end of the year ceremony. Both students were chosen based on essays Kennard had personally reviewed. Already promising scholarships for the next graduating class, Kennard’s commitment to the young students is evident.
Cornerback Rashaan Melvin is committed to providing single-parent households and at-risk youth with programs and resources to improve education, literacy and wellness. Through his foundation, Melvin launched the Detroit of 1 Route 4 Change, a sixweek mentorship focusing on topics like leadership, life skills and social engagement, helping 30 participants grow and learn.
MILES KILLEBREW: PLAYWORKS Safety Miles Killebrew serves on the Board of Directors of Playworks Michigan, a Detroit Lions Charities grant partner dedicated to helping schools and districts make the most of recess, so all kids have access to safe play. In 2019, Killebrew was given the “Recess Superhero” award by Playworks Michigan for his continued support and engagement with students and the organization at large.
SAM MARTIN: SAM MARTIN FOUNDATION The foundation of Lions punter, Sam Martin, aims to enhance the lives of children with physical and mental conditions in addition to improving animal welfare.
Player, Legend, & Coach Initiatives
DARIUS SLAY: COASTAL SOCCER OUTREACH Darius Slay is a main contributor to the Coastal Outreach Soccer program based in Brunswick, GA. Coastal Outreach Soccer is an after-school soccer and mentoring program that has served hundreds of students since its inception in 2004.
MATTHEW STAFFORD: SAY PLAY DETROIT Throughout his career in Detroit, Matthew Stafford’s Score7 Foundation has been devoted to SAY Play Detroit, an organization dedicated to increasing academic performance, attendance and graduation rates, by offering sports as reward for study. In 2015, Stafford partnered with SAY Detroit and the city of Detroit to renovate and reopen Lipke Park recreation center, which now features athletic facilities and a football field named in Stafford’s honor.
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ROBERT PORCHER
AWARD Detroit Lions defensive end Trey Flowers was named the 2019 Robert Porcher Lion of the Year. The award honors a player who fully embodies a desire to help grow the team’s culture through sportsmanship on the field, as well as a dedicated commitment to team community engagements, media responsibilities and various business initiatives each season. On behalf of the entire Lions organization, a donation will be made to the Flowers of the Future Foundation in Trey’s name. 74 page’s running title
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LIONS
LEGENDS The Detroit Lions Legends are former Lions players who engage in the community and strive to be a positive example for those around them. The Legends are involved in a variety of community service projects throughout the year, as well as many of their own charitable initiatives.
HOMECOMING An annual tradition, Lions Legends gathered at MGM Grand Detroit for a weekend of reminiscing, laughter, service and football. The former players enjoyed a welcome reception at Top Golf, a visit to practice at the training facility, a service project packing food at Forgotten Harvest and a special dinner at Ford Field. Some Legends hadn’t seen their teammates in years, making for special connections and stories about their time together.
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2019 Detroit Lions Community Report
PEER
PRIDE The first of its kind, the Peer Pride program was created to engage, reconnect and provide peer support for transitioning Lions Legends. Peer Pride captains, who are former Lions players themselves, have been trained in outreach and mental health awareness to help players deal with the isolation they sometimes feel as they leave the NFL. Captains make monthly calls to former players, offer a shoulder to lean on, and continue to promote emotional wellbeing during and after a career in professional football. To continue their own learning, captains engage in trainings to further improve their conversations with fellow alumni.
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SERVICE
PROJECTS Throughout the year, Legends give back to their community through their own charitable initiatives, in addition to volunteering as a group. During Homecoming Weekend, more than 50 Legends and their spouses visited Forgotten Harvest to pack non-perishable snacks for those in need. In addition, during an away trip to Chicago, Lions and Bears Legends teamed up to workout alongside local veterans and come together for a huddle discussion around mental fitness and overcoming adversity. With busy post-football lives and families of their own, this outstanding group of men never fails to lend a helping hand and give their time.
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