Analytics September/October 2015

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Driving Better Business Decisions

septem ber/ o c tober 2015 Brought to you by:

ALSO INSIDE: • The magic of managed autonomy • Build global business collaboration • Predictive analytics & publishing

Why Customer knowledge is king •C ognitive computing for automating customer knowledge • Managing customer experience, delivering real-time results

Executive Edge Arvind Purushothaman, senior director of analytics at Virtusa, on benefits of updating your data architecture


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