h t t p : / / w w w. a n a ly t i c s - m a g a z i n e . O R G
Driving Better Business Decisions
septem ber/ o c tober 2015 Brought to you by:
ALSO INSIDE: • The magic of managed autonomy • Build global business collaboration • Predictive analytics & publishing
Why Customer knowledge is king •C ognitive computing for automating customer knowledge • Managing customer experience, delivering real-time results
Executive Edge Arvind Purushothaman, senior director of analytics at Virtusa, on benefits of updating your data architecture