H T T P : / / W W W. A N A LY T I C S - M A G A Z I N E . O R G
DRIVING BETTER BUSINESS DECISIONS
M ARC H / APRI L 2017
Getting down to
business • Disarming ‘Weapons of Math Destruction’ • Account-based marketing and lead scoring • Software survey: joys and perils of statistics • Human resources: talent acquisition strategy
ALSO INSIDE: • Elections & analytics • Analytics in action • Five-minute analyst • Healthcare analytics • Analytics conference
Executive Edge Emil Eifrem, Neo Technology CEO, on graph databases and the ability to make sense of terabytes of connected data