ZARA : Brand Profile Research

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Mission Statement, Vision and Values Zara views social and environmental variables as a strategic path. Sustainable growth is a value that the company shares and applies to all its relationship, both suppliers and customers. Due to the fact that Zara is the biggest seller for Inditex, the company states that their goal is to “offer products of the highest quality to all its customers at the same time as striving to develop a business that is sustainable”. Inditex also specifies that they have a “Code of Conduct and Responsible Practices that stipulates the binding principles that apply in each and every area of the Group's operations both within the company and with the partners we work with”. The mission of the company is to also give customers an exclusive choice of fashion. Zara’s Mission Statement, acquired from their homepage Zara.com, expresses the following: ENVIRONMENTAL POLICY: Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The company's commitment to the environment is included in Inditex Group’s Corporate Responsibility Statement, published on our website: www.inditex.com. The following are some of the objectives and actions included in the framework of the group's environmental commitment and have a direct impact on our shops and customers: AT THE STORE • • • •

We save energy. The eco-friendly shop. We produce less waste, and recycle. Our commitment extends to all our staff.


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ZARA : Brand Profile Research by Leonardo Fonseca - Issuu