Design portfolio digital book

Linyi guo. _Design Portfolio

_Warm _ Dynamic _Energetic

01 / Ferry Building Bike Rental 02 / Black Journey 03 / Motion Art 04 / Kids in the Kitchen 05 / Known Aromas

Portfolio Website / www.linyiguo.com

Design Portfolio Academy of Art University Written and designed by Linyi Guo 415-666-6436 glyxb2012@gmail.com Course / Portfolio Seminar Instructor / Jeremy Stout @2016 Linyi Guo Software / Adobe Creative Cloud Binding / Imagink Copy Services & Ink Supplies Font / DIN

DESIGNER / Linyi Guo YEAR / 2016 SUBJECT / Design Portfolio KEYWORDS / Warm / Dynamic / Energetic

RESHAPE Design makes my life warm and energetic. It is one of the most powerful forces in our lives, whether we are aware of it or not, and it can also be inspiring, empowering and enlightening.

So this portfolio is a record of all the significant moments of my design process and the finished pieces including my whole concept. I’m used to viewing things from a new perspective to discover their new art images. Reshape it, redesign it, and use design's power to solve a practical problem as always, since design makes life easier.

TABLE OF CONTENTS

01

08

Ferry Building Bike Rental [ 8—21 ]

02

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Black Journey [ 22—31 ]

03 Graphic Design Thinking [ 32—47 ] Finding Your Way

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04 Kids in the Kitchen

48 [ 48—65 ]

05 Known Aromas [ 66—77 ]

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B I K E RENTAL

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COURSE: Visual Literacy SUBJECT: Ferry Building Bike Rental INSTRUCTOR: Hunter Wimmer

Objective: Transformation of Vernacular Communication, find examples of vernacular communication within their

YEAR OF COMPLETION: 2014

environment. Create a branded system based on a single sign found in the public space. Apply the sign in a design system through different style materials and

CATEGORIES: Print / Digital TYPE OF PROJECT: Avenir Black Franklin Gothic Book Futura

image treatments.

Approach: Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the San Francisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility. Also I’ve created their own color system to provide even greater, powerful, complementary colors that are really impressive to viewers.

DESIGN PORTFOLIO

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DESIGN PORTFOLIO

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DESIGN PORTFOLIO

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DESIGN PORTFOLIO

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DESIGN PORTFOLIO

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DESIGN PORTFOLIO

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BLACK JOURNEY

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COURSE: Type Experiments SUBJECT : Black Journey INSTRUCTOR: Lian Ng YEAR OF COMPLETION: 2014

Objective: This project will explore existing modern typographical ideas, techniques and attempts to expand our typographical range. We have to investigate the communication of content and the

CATEGORIES: Print / Digital Materials /Experimental TYPE OF PROJECT: Helvetica Adobe Garamond Franklin Gothic Book Futura Code light

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emotional qualities of text.

Approach: It’s a series of 9 posters along with a cover, an introduction, and a colophon sheet. The subjects of the posters are open. I try to combine with color theme, different crafting materials and techniques to convey my concept—“Black Journey”. My design style focuses on organic, natural and crafting. All of the posters are typographically focused.

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MOTION ART

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COURSE: Motion Graphics 1 SUBJECT : Graphic Design Thinking Finding Your Way INSTRUCTOR: Colin Sebestyen YEAR OF COMPLETION: 2016

Objective: We have three parts to finish this project; the first part of the final project is creating a Book Trailer. We have to research, choose and familiarize ourselves with the book, the second part is to submit final style frames (2—4) which are animated with sound

CATEGORIES: Video / Software TYPE OF PROJECT: DIN

and music. The third part is to create production art for the animation, using my animatic as a guide; scan-in or source imagery, preparing it for animation, animating the typography and original imagery in After Effects. The second part we create is a promo for a fictitious mobile app that helps the user with something we love to do.

Approach: I have chosen the book “Graphic Design Thinking: Beyond Brainstorming” by Lupton, Ellen. I like the book’s content, which is about “Design Process”; how to define problems, how to get ideas, how to create form, how designers think. So I got the whole idea from the book since this book reflects the diversity of contemporary graphic design practice.

My app is about traveling. I called this app “Finding your way”. I tried to clearly explain each of my frame transitions and keeping a lovely style, fresh color, trying to make nice transitions. Basically, this app encourages people to go outdoor and travel in a natural way.

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KIDS IN THE KITCHEN

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COURSE: Visual Thinking SUBJECT :

04 _

Kids in the Kitchen INSTRUCTOR: David Hake

Objective: This project intends to address to the problems of parents who work all the time and don’t spend enough

YEAR OF COMPLETION: 2014

time with their kids. Either they can’t cook for their children and their children can’t always eat fast food or food from their parents leftovers before they go to

CATEGORIES: Print / Digital / Video TYPE OF PROJECT: Avenir Franklin Gothic Book

work; it isn’t fresh and healthy for little kids.

Approach: The approach is to inspire parents and kids everywhere to connect in the kitchen and cook healthy meals together. We designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Especially to teach kids to cook and get them started on a lifetime of better eating. There’s no doubt that cooking with kids takes more time than cooking alone but when we consider how it benefits their development and learning, it makes the extra effort all the more worthwhile.

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LOGO DESIGN PROCESS

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KNOWN AROMAS

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COURSE: Type System SUBJECT : Known Aromas INSTRUCTOR: Anthony Jagoda

Objective: Synthesize different types of system principles into the final production of a book. Use style, scale, and addressing issues of design appropriateness for

YEAR OF COMPLETION: 2014 CATEGORIES: Print TYPE OF PROJECT: Avenir Black Universe

DESIGN PORTFOLIO

communications to varying audiences in varying ways.

Approach: My concept stems from when you smell fresh cookies baking in the kitchen, you immediately remember your childhood days when your mother brought you fresh chocolate chip cookies. It’s a bit idealistic but the smell and memory are linked. Use smell to awaken your memory.

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ACKNOWLEDGEMENTS Thank you for the encouragement and guidance from my instructors, family and friends. With all your concern and support, I finished all my studies successfully.

Today when I have achieved my goals and success I can only think of you guys who very patiently understood me and listened to my problems and motivated me in life. Thank you to my dad and mom who always give me tremendous support.

And for believing that I have the talent to reach my goals.

Portfolio Website / www.linyiguo.com Course / Portfolio Seminar Instructor / Jeremy Stout Written and designed by Linyi Guo Academy of Art University 415-666-6436 glyxb2012@gmail.com @2016 Linyi Guo Binding / Imagink Copy Services & Ink Supplies Software / Adobe Creative Cloud Font / DIN