How to identify a target market & prepare a customer profile?

Marketing Team Of Franchise System Follows Some Trends

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Franchise system advertising efforts are made on following objectives- to build a strong brand and to recruit new customers. Pharma franchise company builds a strong brand with the help of franchisor and franchisees who send a consistent message to potential and present customers.

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The franchisors set strict rules for use of their trademarks, and control the use and development of marketing and advertising materials.

Marketing And Trademarks Materials •

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Franchisors follow great efforts and expense tips to build the brand name and to ensure that it is legally protected. For the health of the franchise system, it is important for franchisees to use approved trademarks in accordance with the established guidelines of franchisor.

Since any misuse of the trademark can put bad impact on the brand and jeopardize the franchisee's franchise. Franchisors usually provide trademark art such as logos to the franchisees digitally.

Established franchise systems offer franchisees with certain materials that are used for advertising and marketing. If there is an option to create their own materials, franchisees may require approval from the franchisor before using them.

Making A Solid Research For Competition And Determining The Target Customer • •

To create an effective advertising and marketing program, you have to do some research work.

The major factors that influence your planning are competition and the demographics of your target customer profile. There is a list of questions to answer about your target market – Who is the competition?

– How many competitors are there within your targeted area?

– What types of services do they provide and what is their pricing structure?

– What are their strengths? What are their weaknesses?

– What methods are used by competitors for advertising?

– What types of customers are there in your area?

– What specific requirement does each customer group have?

– What are the common concerns for your clients?

Media Choices To Think About • • • • • • •

Online advertising Direct mail Social media marketing Radio and TV Grassroots marketing Outdoor advertising Coupons and special offers

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Positive word-of-mouth from your customers is a powerful way to market your franchise. You have to maintain a loyal customer base for your franchise. To accomplish this, you can introduce special offers and programs that tend to work well.

Look what franchise in pharma companies are doing for their brand building. Take some notes and prepare your own program for your customers.

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