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Generis

A new typeface system designed by Erik Faulhaber

The source of the originals

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The original sans serif form.

First sketches for the serif forms.

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there. Das Schwierigste beim Tun ist wohl immer die Bescheidung: so lange an einer Sache zu arbeiten, bis sie abgelöst von einem selbst, abgelöst von allen Spuren des eigenen Zutuns, völlig für sich und in sich abgeschlossen sein kann. Jene Simplizität zu erreichen, die den Gegenstand völlig unauffällig macht, so daß ein millionenfaches Verbreitetsein niemand recht bemerkt und jedermann dieses Massenprodukt bejaht, es hinnimmt, eben weil ›nichts weiter dran ist‹, ›es nichts besonderes darstellt‹, es also nicht modern, nicht unmodern, nicht originell, nicht unoriginell, sondern einfach da ist. Wilhelm Wagenfeld

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The idea for Generis came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms. The first design scheme came about in 1997, following the space saving model of American Gothics. As development progressed, a serif face, a slab serif design, and a further simplified sans serif were added. Consisting in each case of two typographic styles with and without serifs, Generis represents a type system for the next generation. Die Idee zur Generis hat Erik Faulhaber w채hrend einer USAReise. In einem Gesch채ftsviertel regen ihn vermischte Schriften dazu an, ein Schriftsystem mit Formzusammenhang zu schaffen. Die ersten Entw체rfe entstehen 1997 nach dem Vorbild der platzsparenden amerikanischen Grotesk. Im Laufe der Entwicklung kommen eine Antiqua, eine Serifenbetonte und eine weitere, vereinfachte Serifenlose hinzu. Bestehend aus jeweils zwei Schriftstilen mit und ohne Serifen, wird mit der Generis ein Schriftsystem der neuen Generation verf체gbar.

The four Generis styles, with uniform skeletons.

Generis Idea


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Serif The elegant serif style, with a classical essence.

Slab The stable slab serif, with technical characteristics.

Sans The clear sans serif, with an objective appearance.

Simple

The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. Every style builds itself around a core of weights: Light, Regular, Medium, and Bold. Additional weights, small caps, old style figures and true italics complete the system. As the basis of the visual appearance with connecting forms, the Generis type system offers infinitely combinable elements. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range. Die einheitliche Grundform und die individuelle Ausprägung der Schriftstile machen die Generis zu einem systematischen Gesamtkonzept. Stilübergreifend bilden die Strichstärken Light, Regular, Medium und Bold den Kern. Zusätzliche Stärken, Kapitälchen, Mediävalziffern und echte Italics vervollständigen das System. Als Basis des visuellen Erscheinungsbildes mit Formzusammenhang, bietet das Schriftsystem Generis vielfältig kombinierbare Elemente. Ihre Akzente gestatten den Satz in 48 lateinischen Sprachen und schaffen damit maximalen typografischen Freiraum.

The simplified sans serif, with a contemporary nature.

Generis System


Generis is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the foreground. The unmistakable character of the individual forms spans across the various elements, creating a unified whole while still maintaining a variety of representations that may be experienced. The clear formal language of the Generis type system resides beneath the information, bringing appropriate typographic expression to high-level corporate identity systems. Die Generis wurde nach optischen Kriterien mit einem höchstmöglichen Maß an technischer Präzision gestaltet. Harmonie, Rhythmus, Lesbarkeit und formale Zurückhaltung stehen dabei im Vordergrund. Der unverwechselbare Charakter ihrer Eigenformen gestattet innerhalb der Stilmerkmale übergreifende Einheitlichkeit und macht auf vielfältige Weise Begriffe darstellbar und erlebbar. Die klare Formensprache des Generis Schriftsystems tritt hinter der Information zurück und bringt die hochwertige Unternehmensdarstellung zu einem angemessenen typografischen Ausdruck.

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Uniformly regulated proportions ensure a harmonious appearance in all styles.

The characters in direct comparison: individually defined forms are reduced to their essence, and form the basic pattern of the alphabet. Within the narrow and ambitious total character, the styles’ elements define themselves effectively from each other.

Open letterforms provide more space for exterior space and ensure clear recognition at the same time.

The unmistakable forms of the numbers secure the error free digestion of information.

The shape of the Generis Sans lowercase ÂťlÂŤ gives the letter additional legibility, making it ideal for public signage.

The elimination of decenders on capital letters permits the close setting of uppercase text, without any disturbing connections appearing between the lines.

Generis Clarity


Aside from lining figures, old style figures help animate typography.

Generis® Serif Regular The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet

Times® Roman The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet

Bauer Bodoni™ Roman The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain

Generis® Slab Regular The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet

Rockwell® Roman The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and

ITC Lubalin Graph® Book The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the

Generis® Sans Regular The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass

Futura® Book The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain

Basic Commercial® Roman The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable,

Related styles in text settings with identical sizes: Clear shapes and large interior counterforms lead to Generis’s readability. Its optimal contrast distribution creates an even, grey color. The uniform basis form, with its narrow width, allows more text to fit inside a given space.

The handwritten character of the true italics provides for more dynamics in the typeface.

Manually regulated letterspacing prevents disturbing gaps in the flow of the text.

www.linotype.com


Generis’s attention to details and level of technical quality ensures high-quality typography. The carefully arranged forms and proportions, as well as the optimal use of the body area, favor the smooth transfer of information, whether in print or on screen. The Generis type system combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs. Detailgenauigkeit und technischer Anspruch der Generis gewährleisten qualitativ hochwertige Typografie. Ihre sorgsam gestalteten Formen und Proportionen und die optimale Nutzung des Schriftraums begünstigen die reibungslose Informationsaufnahme, gedruckt ebenso wie auf dem Bildschirm. Das Schriftsystem Generis vereint ästhetische, technische und ökonomische Vorteile, die zielgerichtet und effizient alle Bereiche der anspruchsvollen Unternehmenskommunikaton abdecken.

Genuine small caps are drawn with the same line weight as their companion letters.

Individually designed icons make it easier to comprehend information, because of their large interior counter forms.

The harmonious distribution of weight across the family ensures good compatability when using multiple styles.

Mathematical characters are furnished with a systematic, numeric character width in order to allow for the typesetting of proper tables.

Generis Quality


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The Generis type system is highly convincing in everyday use with its attractive forms and easy legibility. Das Generis Schriftsystem überzeugt in der Alltagskommunikation durch seine Formschönheit und gute Lesbarkeit.

Deutsche Gesellschaft für Entelechie: Generis Serif Medium Generis Simple Bold Falkenstein: Generis Sans Medium Gesundheitsregion Nordschwarzwald: Generis Simple Bold Herre & Partner: Generis Slab Light Generis Slab Bold Apfelsaft: Generis Serif Medium Italic Generis Sans Medium Generis Simple Bold Weigle Wilczek: Generis Serif Bold SC & OsF Generis Sans Regular Technik, Arbeit und Umwelt in der Geschichte: Generis Simple Medium

Generis Image


60 Pt

Walt Whitman Early Poems

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern,

Chemie und Pharmazie

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it

60 Pt

The Benefits Of Fragrance

6 Pt

60 Pt

6 Pt

Wunderkind des Feuilleton? www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”.


10 Pt

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The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

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The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

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The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is t

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The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

15 Pt

Generis Serif Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Serif Light SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Serif Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Serif Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Serif


60 Pt

International Auto Show

6 Pt

60 Pt

Pasteurisiert Homogenisiert

6 Pt

60 Pt

Every art and every science

6 Pt

60 Pt

6 Pt

Zurbaran – www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

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24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

15 Pt

Generis Serif Regular SC & OsF

abcdefghijklmnopqrstuvwxyz

15 Pt

Generis Serif Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Serif Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Serif Medium SC & OsF

abcdefghijklmnopqrstuvwxyz  

Generis Serif


60 Pt

Easy to use & long-term live

6 Pt

60 Pt

Renaissance in Europa

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to

Traditional Swiss Cuisine

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because

60 Pt

6 Pt

Exklusives Feinstpapier www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort,

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

15 Pt

Generis Serif Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Serif Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Bold SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Serif Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Serif


60 Pt

Equipment for professionals

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern,

Jahresumsatz 378 Mio. Euro

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it

60 Pt

Tubular Steel Furniture

6 Pt

60 Pt

6 Pt

Kornflakes mit Getreide www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”.

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it


10 Pt

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The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

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15 Pt

Generis Slab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

15 Pt

Generis Slab Light SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Slab Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

The most difficult aspect of doing is

15 Pt

Generis Slab Regular SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

Generis Slab


60 Pt

Purpose-built foam rubber

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything

Supraleiter Projekt 753

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is

60 Pt

The Best Of Will Oldham

6 Pt

60 Pt

6 Pt

Edelstahl & Aluminium www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself

The most difficult aspect of doing is

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24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort,

The most difficult aspect of doing is

15 Pt

Generis Slab Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Slab Medium SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Slab Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Slab Bold SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

Generis Slab


60 Pt

Interview with Jasper Morrison

6 Pt

60 Pt

Franz Liszt Klavierwerke

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor

Lacquer white or anthracite?

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unorig-

60 Pt

6 Pt

539 Werkstoffe der Raumfahrt www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself.

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of

The most difficult aspect of doing is

15 Pt

Generis Sans Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Sans Thin SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Sans Thin Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Sans


60 Pt

6 Pt

Dilled Grilled Salmon Filet

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern

60 Pt

Die Kunst der Neuen Malerei!

6 Pt

60 Pt

Wild eyed boy from Freecloud

6 Pt

60 Pt

6 Pt

Individuelle Golfreisen www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern,

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”.


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

15 Pt

Generis Sans Light SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for

The most difficult aspect of doing is

15 Pt

Generis Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Sans Regular SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

Generis Sans


60 Pt

Mark Rothko Retrospective

6 Pt

60 Pt

Sprechzimmer Generalanwalt

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”.

24 Hours Of Democracy!

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it

60 Pt

6 Pt

Ausstellungen im Vatikan www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

15 Pt

Generis Sans Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

15 Pt

Generis Sans Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

abcdefghijklmnopqrstuvwxyz 0123456789 &

10 Pt

24 Pt

15 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself

The most difficult aspect of doing is

Generis Sans Medium SC & OsF

Generis Sans Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Sans


60 Pt

From Bauhaus To Our House

6 Pt

60 Pt

6 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not

Konsequenter Buddhismus?

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it

60 Pt

The Glamour Of The Stars

6 Pt

60 Pt

6 Pt

Lexikon der Psychologie www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

15 Pt

Generis Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Sans Bold SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Sans Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Sans


60 Pt

6 Pt

Software & Support

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is

60 Pt

6 Pt

Fruchtiger im Geschmack! Systematic Character Widths

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because

1 × Spacebar Key

3 × Spacebar Key

4 × Spacebar Key

5 × Spacebar Key

www.linotype.com


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

15 Pt

Generis Sans Heavy SC & OsF

abcdefghijklmnopqrstuvwxyz 0123456789 &

15 Pt

Generis Sans Heavy Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

2 × Spacebar Key

Based on the word space’s size, all character widths are systematically equal across all styles with the same weight. Basierend auf dem Leerzeichen ist die systematische Zeichenweite gleichbleibend für alle Stile innerhalb einer Strichstärke.

Generis Sans


60 Pt

Oxidation Art by Andy Warhol

6 Pt

60 Pt

Die Vision der Utopie 2006?

6 Pt

60 Pt

Beautyfull day for a soap!

6 Pt

60 Pt

6 Pt

Futurematic Kaliber 497 www.linotype.com

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern,

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”.

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not


10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in

The most difficult aspect of doing is

10 Pt

24 Pt

The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist

The most difficult aspect of doing is

15 Pt

Generis Simple Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Simple Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Simple Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

15 Pt

Generis Simple Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£) fifl

Generis Simple


Generis Serif The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.

Generis Slab The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.

Generis Sans The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.

Generis Simple The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”,“it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.

www.linotype.com


9 Pt Generis Serif Regular, Generis Serif Regular SC Generis Serif Regular, Generis Serif Bold Generis Serif Regular, Generis Serif Regular Italic Generis Serif Medium, Generis Serif Medium Italic Generis Serif Light, Generis Serif Light SC Generis Serif Bold, Generis Serif Bold Italic Generis Serif Light, Generis Serif Medium Generis Serif Regular, Generis Sans Regular Generis Serif Regular, Generis Simple Bold

9 Pt Generis Slab Regular, Generis Slab Regular SC Generis Slab Regular, Generis Slab Bold Generis Slab Light, Generis Slab Medium SC Generis Slab Bold, Generis Slab Bold SC Generis Slab Medium, Generis Slab Medium SC Generis Slab Regular, Generis Slab Bold SC Generis Slab Light, Generis Sans Light Generis Slab Regular, Generis Simple Bold Generis Slab Regular, Generis Sans Regular Italic

Used in tiny point sizes for pharmaceutical instructions, or enormously as Supermarket signage: the four styles within the Generis type system can all be combined, giving a range of options that stimulates creativity and provides a wide variety of typographic expression. Ob in winziger Schriftgröße auf dem Medikamentenzettel oder in riesigen Lettern auf dem Supermarktgebäude: die vier Stile der Generis sind innerhalb ihres Schriftsystems kombinierbar, daraus ergibt sich eine breite Palette an Möglichkeiten, die den kreativen typografischen Ausdruck vielfältig anregt.

Recommended Combinations

Styles

Serif Slab Sans Simple

Weights

Thin 9 Pt Generis Sans Regular, Generis Sans Regular SC Generis Sans Regular, Generis Sans Regular Italic Generis Sans Regular, Generis Sans Bold Generis Sans Thin, Generis Sans Regular Generis Sans Heavy, Generis Sans Heavy Italic Generis Sans Medium, Generis Sans Heavy Generis Sans Bold, Generis Serif Bold Generis Sans Light, Generis Slab Light SC Generis Sans Medium Italic, Generis Serif Medium Italic

9 Pt Generis Simple Regular, Generis Simple Bold Generis Simple Light, Generis Simple Medium Generis Simple Bold, Generis Serif Bold Italic Generis Simple Light, Generis Slab Light SC Generis Simple Medium, Generis Serif Medium Generis Simple Regular, Generis Slab Bold Generis Simple Bold, Generis Serif Bold SC Generis Simple Light, Generis Slab Medium Generis Simple Regular, Generis Serif Bold Italic

Light Regular Medium Bold Heavy

Sets

Basic SC & OsF Italic

Generis Fusion


144 Pt Generis Slab Bold Generis Simple Light 600 Pt Generis Sans Heavy Italic Generis Serif Medium

www.linotype.com


Generis Zoom


Thin includes

Thin SC & OsF Large character sizes and high resolution media

Thin Italic Light includes

Light SC & OsF Light Italic Regular includes

Regular SC &OsF Regular Italic Medium includes

All character sizes and media

Medium SC & OsF Medium Italic Bold includes

Bold SC & OsF Bold Italic Heavy Large character size and high resolution media

includes

Heavy SC & OsF Heavy Italic Print Books Magazine Poster Logotypes

www.linotype.com

Print Newspaper Magazine Poster Logotypes

Print Newspaper Magazine Screen Signage Poster Logotypes

Print Screen Poster Logotypes


Basics

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£ƒ) fifl ÁÀÂÄÃÅĀĂĄÆÇĆĈĊČĎÐÉÈÊËĒĔĖĘĚĜĞĠĢĤĦÍÌÎÏĨĪĮİIJĴĶŁĹĻĽĿÑŃ ŅŇÓÒÔÖÕŌŎŐŒØÞŔŖŘŠŚŜŞȘŢŤŦȚÚÙÛÜŨŪŬŮŰŲŴÝŸŶŽŹŻ áàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħíìîïıĩīįıijĵȷķłĺļľŀñńņňʼnóòôö õōŏőœøðþŕŗřsšśŝşșßţťŧțúùûüũūŭůűųŵýÿŷžźż %‰¹½¼²³¾ ¡¿ -·…„‚”’“ ›‹»« ªº§™©®@ *"'°^ =≠+±−×÷>≥<≤~≈¬∞ µπ Ω∆◊∂ √∑∫∏ –#(/){\}[⁄]†‡¦|—_ ´ ` ˆ ¨ ˜ ˚ ˙ ˇ ¯ ˘ ˝ ¸˛           •¶ ℓ℮ Small Caps & Old style Figures

abcdefghijklmnopqrstuvwxyz 0123456789 & áàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħiíìîïıĩīįıijĵȷķłĺļľŀñńņňóò ôöõōŏőœøðþŕŗřsšśŝşșssţťŧțuúùûüũūŭůűųŵýÿŷžźż

Erik Faulhaber: Born in Germany (1966). Studied Graphic-Design in Karlsruhe. Freelance designer since 1996. Held teaching assignments in Halle, Weimar und Wuppertal. Erik Faulhaber: 1966 in Deutschland geboren. GrafikDesign Studium in Karlsruhe, seit 1996 selbständiger Gestalter. Lehraufträge an Hochschulen in Halle, Weimar und Wuppertal.

Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.;: ?!& ($¢¥€£ƒ) fifl ÁÀÂÄÃÅĀĂĄÆÇĆĈĊČĎÐÉÈÊËĒĔĖĘĚĜĞĠĢĤĦÍÌÎÏĨĪĮİIJĴĶŁĹĻĽĿÑŃŅ ŇÓÒÔÖÕŌŎŐŒØÞŔŖŘŠŚŜŞȘŢŤŦȚÚÙÛÜŨŪŬŮŰŲŴÝŸŶŽŹŻ áàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħíìîïıĩīįıijĵȷķłĺļľŀñńņňʼnóòôö õōŏőœøðþŕŗřsšśŝşșßţťŧțúùûüũūŭůűųŵýÿŷžźż %‰¹½¼²³¾ ¡¿ -·…„‚”’“ ›‹»« ªº§™©®@ *"'°^ =≠+±−×÷>≥<≤~≈¬∞ µπ Ω∆◊∂ √∑∫∏ –#(/){\}[⁄]†‡¦|—_ ´ ` ˆ ¨ ˜ ˚ ˙ ˇ ¯ ˘ ˝ ¸˛           •¶ ℓ℮ The Generis type system supports the following 48 languages represented through the Latin alphabet: Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English, Estonian, Friulian, Faroese, Finnish, French, Frisian, Gaelic, Gagauz (Latin), Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Karelian, Ladin, Latvian, Lithuanian, Maltese, Moldavian (Latin), Norwegian, Polish, Portuguese, RhetoRomance, Romanian, Saami, Serbian, Slovak, Slowenian, Sorbian, Spanish, Swedish, Swahili, Turkish and Turkmen (Latin).

Generis Matrix


Design: Erik Faulhaber Linotype and Linotype Library are trademarks of Linotype GmbH and may be registered in certain jurisdictions. Basic Commercial and Generis are trademarks of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ITC Lubalin Graph is a trademark of International Typeface Corporation registered in the U.S. Patent & Trademark Office and may be registered in certain jurisdictions. Rockwell is a trademark of The Monotype Corporation registered in the U.S. Patent & Trademark Office and may be registered in certain jurisdictions. Bauer Bodoni is a trademark of Bauer Types SA. Futura is a registered trademark of Bauer Types SA. We reserve the rights of errors and changes.

Linotype GmbH Du-Pont-Straße 1 61352 Bad Homburg Germany Phone +49 (0) 6172 484-418 Fax +49 (0) 6172 484-429 info@linotype.com www.linotype.com

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© 2006-2007 Linotype GmbH.

Profile for Linotype GmbH

Generis ­ a new typeface system  

Brochure about the Generis typeface system

Generis ­ a new typeface system  

Brochure about the Generis typeface system

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