Link it, Mexilink’s internal magazine, has the intention of creating unity among Mexilinkers, keeping them informed about the movements, activities, and achievements of the company. It is a space to connect and have a good time.
Content
02
Corporate
WORDS OF WISDOM
A message from our CEO, Salvador Escalona. THE GEAR
Know more about the Procurement & Inventory department THE INSIDE SCOOP
Departments news and announcements.
14
Mexilink Family
WELCOME ABOARD
People who joined the MXL Family in this quarter. MEXILINKERS ANNIVERSARIES
October – December 2024.
24 HOURS IN THE LIFE OF Gabriela Pérez
STORYTELLERS
Rubén Estrada
THE MEXILINK PATH
Sara Rodriguez
Beyond the desk
MXL OUT AND ABOUT: THE MERCHANDISER WAY
Understanding and Utilizing Merchandiser Data
WHAT’S BRAND NEWS?
Tajín, Atún Dolores, Café Legal and Oro news.
IN THE SPOTLIGHT: TRADE SHOWS AND GRASSROOTS EVENTS
El mazapán mas grande del mundo, Pumpkin Run, Día de muertos en el Consulado, Festival Día de muertos Long Beach, Sunset Fest Expo Tequila-Mezcal, TacoFest Day of the Dead, Hispanic Heritage Annual Festival, Día de muertos en Plaza La Alamada, Americas Food & Beverage Show & Conference, Ferias del Taco.
MXL YOU
THAT’S A WRAP! WHAT’S COMING?
- Discover what happened Carving Contest, Thanksgiving MXL 2024, The Gear: Inventory & Procurement, Warm Hearts, and Walk and Run Challenge 2024.
- Important dates for MXL YOU in the upcoming months.
Entertainment
READING CLUB
Reading Club of 7 habits of highly effective people
WE ASKED THE LOCALS
Recommendations of Philippines
THE BACKSTAGE PASS
Learn more about the alliance between Mexilink and FunDavid
Words of wisdom
A message from our CEO, Salvador Escalona.
Dear MXL Family:
Several previous articles mentioned the important challenges we would face in 2025. As we are about to start our third month, it is clear to all of us that 2025 is a year full of challenges where transformation and change are inevitable and have become an essential factor for all of us.
Our success has always been based on our ability to adapt, innovate, and find the “yes.” This is what has brought us to where we are today. Still, to reach the next level and remain relevant, we must embrace transformation as an essential part of our daily lives—whether in the way we work, the technologies we use, or how we relate to our clients, consumers, business partners, and, of course, our coworkers.
Today, I write to remind you of the fundamental role you play in this process, regardless of your position or role. Change starts with each one of us; every decision we make, every action we take, and every idea we present is a step towards shaping the future of our company, which is linked to that of our families.
As a team, as the MXL Family, we can lead by example and be the change we all want to see. We are all responsible for challenging our assumptions, questioning the way things are done, and identifying areas of opportunity for improvement—whether through innovative solutions to old problems, redefining our approach to customer service, or fostering a culture of continuous learning, communication, and collaboration.
I believe in each one of you, whether you joined MXL yesterday or 25 years ago, and I am confident that together we can make the necessary changes to face the present and shape the future. Let’s commit to being bold, to being the change our company needs and the industry demands, and to fostering a culture of teamwork that continues to drive our growth and that of our brands.
I invite each of you to bring out the best version of yourselves. Change starts with you. Be the change!
I’m counting on you.
Sincerely,
Salvador Escalona Captain of the Best Team
Salvador Escalona
The Gear
The Orchestra Behind the Procurement & Inventory Team
The Gear aims to highlight how all departments function as a vital component of Mexilink and raise awareness about the behind-the-scenes efforts that contribute to our company’s success.
What is the first thing that comes to mind when you think about the Procurement & Inventory team?
Instead of thinking about it like boxes, warehouses, and shipments, I want you to imagine something else—an orchestra.
So, let me explain more about this amazing team.
THE PEOPLE WHO MAKE UP THE TEAM ARE:
Carolina Escalona
Procurement & Inventory
Director
Thais Aponte
Procurement & Inventory
Associate Director
Ivana Zambrano
Procurement Manager
Maria Ayala
Purchasing Sr. Supervisor
Moises Flores
Purchasing Jr. Supervisor
Stephanie Nunez
Purchasing Jr. Supervisor
Violeta Zambrano
Purchasing Jr. Supervisor
Gustavo Martinez
Import Analyst
Maria Fernanda Luna
Import Analyst
Jaidy Montes
Import Analyst
Ilse Hernandez
Import Analyst
Iris Ahumada
Purchasing Analyst
Cassandra Hoz
Inventory Manager
Viridiana Mercado
Inventory Analyst
Julio Vargas
Inventory Analyst
Daniel Navarro
Inventory Analyst
Adriana Camargo
Inventory Analyst
Galia Soto
Inventory Analyst
Mariano Macedo
Inventory Analyst
Kerstin Bälz
Inventory Analyst
Emma Lopez
Inventory Analyst
David Perez
Inventory Analyst
Raquel Lopez
Invoicing Analyst
Roberto Sánchez
Warehouse Supervisor
Angel Perez
Warehouse Assistant
Kelly Robinson
Supply Planning
Specialist
The Procurement Team: Driving Value Through Purchase Analysis
The Procurement and Inventory Departments are a vital instrument playing our part in this grand Symphony of Supply Chain magic.
They take the demand planning and determine precisely how much product they need to supply 60 days of sales.
They calculate the precise number of products from every brand to ensure the shelves stay stuck if they miss a beat.
“It’s like a section of the orchestra going silent. And believe me, there are too many products sitting around in warehouses. It’s like the trumpets coming in too early.”
But the procurement team isn’t just about numbers. They also manage our suppliers’ relationships, working closely with the brand managers.
It’s a delegate balance, but they ensure that the right notes are hit every time. When things get out of sync, they are quick to step in and make sure we’re all playing the same tool.
The Imports Team:
Responsible for tracking MXL ground imports
They handle all the ground imports and track every shipment from the supplier to the warehouse or directly to the customer.
Imports also help our purchasing analysts place purchase orders, which is like setting up the sheet music for the performance. They make sure everything arrives on time.
There is no small task when dealing with multiple moving parts and different time zones.
RECOVERABLE ACTIVITIES
This is where we get a little bit of Sherlock Holmes. The Procurement team works with suppliers to recover money when things go according to plan, whether it’s
damaged goods, missing products, or simply overcharges.
They also handle invoice reviews and approvals because, let’s be honest, nobody wants to pay more than they should.
“Like a conductor ensuring the right musicians are playing at the right time, our team ensures every warehouse and custom invoice is accurate, saving us from unpleasant surprises.”
Inventory Team: Reconciling and Analyzing the Stock
The performance has ended, and we must ensure every instrument is back in place and accounted for.
The Inventory Team is the warehouse conductor, ensuring everything flows smoothly.
They manage the inbound and outbound processes, transfer products between warehouses, and even handle Co-packing, creating those beautifully crafted displays you see in stores.
“Inventory is the most asset we have here at MXL. Every product in stock is like a price instrument in our
orchestra. And the whole performance is affected if one goes missing or falls out of tune.”
That’s what inventory reconciliation is: ensuring everything we say we have is there.
Whether identifying expirations, managing finance provisions, or running ad hoc analysis, this team delivers accurate and timely data, keeping the entire business on track.
Ad Hoc Analysis
Anytime the business needs data on procurement, inventory, or anything else, we’re ready to provide insights that ensure we’re always playing the right tune.
Keeping the Beat at Mexilink
The Procurement and Inventory Departments at Mexilink are more than just parts of a machine.
They’re the musicians in an orchestra, playing their parts perfectly to keep our operations running smoothly. Whether it’s procurement, importing, managing inventory, or reconciling accounts, every team is a vital part of our Symphony.
So, let’s keep the rhythm steady and the notes sharp and ensure that Mexilink continues to perform at its best.
Let’s keep making music together.
TheScoopInside
Find out about the exciting news from Mexilink Departments in this third quarter!
Human Resources
We grew our team structure to strengthen our capabilities in learning and development, recruiting and retention, benefits and compliance, and engaging with our teams in innovative ways.
We accomplished many unexpected things, including major system changes and additional team positions. We’ve also developed processes, policies, and structures that will guide our people over the coming years.
We have traditionally been very dependent on vendors to drive our decisions, and a welcome challenge for us this year has
been to build our skills and knowledge in specific subject areas to deliver more significant consulting expertise to our stakeholders.
We’ve trained to build our skills and will continue to focus on learning within our department and throughout the organization.
We will roll out new initiatives related to recruiting, learning and development, employee rewards and recognition, and performance management. We will also fully implement our new HRIS system so that team members can
immediately access information about their positions, learning paths, and new opportunities with Mexilink.
IT’S BEEN SAID THAT...”IF IT DOESN’T CHALLENGE YOU, IT DOESN’T CHANGE YOU.”
Our wish for all of us at MXL is that we discover the value of change as a driver of growth. May you find joy and personal power on the other side of every challenge in your life!
Finance
The Finance department has achieved significant milestones this year, demonstrating a strong commitment to operational excellence and financial growth.
Key Accomplishments
Financial Planning Team
• Automated the reporting process for recoverable and non-recoverable investment data across all brands.
• Improved and enhanced profitability visibility
• Launched the initial phase of the Sales and Operations Planning (S&OP) project.
ACCOUNTS RECEIVABLE TEAM
• Improved Collections and Cash Flow: Reduced overdue accounts by streamlining our collections efforts and improving overall payment timeliness.
• Reduction in Days Sales Outstanding: Improvement resulted from better customer communication, improved invoicing accuracy, and stronger follow-up procedures.
• Strengthened Customer Relationships: We secured 98% of payment commitments while keeping customers satisfied and willing to continue their business with us.
TREASURY DEPARTMENT
• They completed the seamless transfer of all banking operations from Amegy to JP Morgan Chase. Despite the process’s complexity, we could execute the transition without interrupting our regular operations. This significant accomplishment demonstrated our team’s effective coordination and adaptability, ensuring that business continuity was maintained throughout the transition period.
• Additionally, this banking transition enabled us to transfer our employees’ MXL and HIT Sales credit cards from American Express (Amex) to JP Morgan Chase Visa. The JP Morgan Chase Visa credit card change offered enhanced employee benefits, such as broader acceptance and improved rewards, ensuring a more efficient and rewarding payment system. We successfully executed both transitions
without disrupting our regular operations, demonstrating our team’s capacity to handle complex changes effectively.
ACCOUNTING DEPARTMENT
They improved monthly closing timing and data quality. We updated the corporate card expenses policy, conducted employee training sessions, and enhanced invoice registration timing.
Exceeding Expectations and Achieving 2024 Goals
The Finance department has not only met but often exceeded the ambitious goals set at the beginning of the year.
Our collection performance, outstanding improvements in Days in sales, technology integration, and focus on customer relationships have all contributed significantly to the department’s success, and we are well-positioned for continued improvements next year.
One of the key objectives for the year was the successful transfer of operations from Amegy to JP Morgan Chase, and we met this goal with exceptional results. Not only did we achieve this target, but we also did so with minimal disruption, which was a critical factor in maintaining our operational efficiency.
This accomplishment reflects our team’s ability to meet the set objectives while maintaining high service and performance standards.
We are proud to have successfully achieved most of our goals within the planned schedule. Some objectives will continue into a second phase, scheduled for 2025.
Facing and Overcoming Challenges:
A Year of Progress for the Finance Department
While we encountered several challenges this year, including managing customer relationships, invoice deductions, and technology integration, we successfully navigated these issues through proactive strategies, process improvements, and adaptability. These efforts allowed us to maintain performance and set the stage for continued success in the coming year.
One of the biggest challenges was managing the complexity of transferring our banking operations while ensuring that day-to-day activities were unaffected. To overcome this, our department implemented detailed planning, regular communication with Amegy and Chase, and thorough testing of all systems involved. Our ability to work collaboratively and stay proactive in addressing potential issues allowed us to navigate these challenges successfully.
Another significant challenge was the increasing need to evaluate business priorities, which required greater agility in planning and financial modeling. We overcame this by fostering collaboration across teams and refining our methodologies.
Finance Department’s 2025 Objectives
In 2025, we aim to continue improving processes, reinforcing our corporate policies, enhancing data accuracy, and providing detailed information to support better decision-making through sophisticated financial “what-if” scenarios.
Our focus is also on continually identifying new technologies and strategies to improve efficiency, reduce costs, and provide even greater value to our business operations. We aim to achieve even greater operational excellence and support the company’s long-term growth and financial objectives.
From the Finance Department: Happy New Year!
As we close out this year, our Finance department would like to express our sincere gratitude to each of you for your continued support, collaboration, and dedication. Together, we’ve navigated challenges, celebrated successes, and worked hard to strengthen our company’s financial health.
Your partnership has been invaluable in helping us maintain smooth operations and foster positive relationships with our customers. We appreciate the effort and teamwork that has made this a successful year for all of us.
Looking ahead to 2025, we are excited to continue working closely with you to enhance our processes, improve communication, and drive even more excellent results for the company. We will achieve new milestones and make the coming year even more prosperous.
Let’s embrace the future with passion, purpose, and determination. Here’s to an amazing year ahead. May 2025 bring us continued success, growth, and new opportunities!
Welcome aboard
October – December 2024
Welcome
to the new members of the Mexilink family. We wish you success in this new challenge!
ALEXANDRO REYES
NICKNAME: Alex
POSITION: Merchandiser Specialist
DEPARTMENT: Commercial
LOCATION: San Diego
HOBBY: He likes watching movies, family time and hiking
NATIONALITY: Mexican
ANA CAROLINA DIAZ
NICKNAME: Ana Caro
POSITION: Accounting Analyst
DEPARTMENT: Finance & Accounting
LOCATION: Tepic
HOBBY: She likes baking any type of desserts
NATIONALITY: Mexican
ISABEL DIAZ
NICKNAME: Is
POSITION: HR Business Partner
DEPARTMENT: Human Resources
LOCATION: Houston
HOBBY: She likes traveling and hiking
NATIONALITY: Venezuelan
ANA ISABEL GONZÁLEZ
NICKNAME: Ana
POSITION: Human Resources Coordinator
DEPARTMENT: Human Resources
LOCATION: Ciudad de México
HOBBY: She likes theatre and acting
NATIONALITY: Mexican
JOSE ANTONIO HOZ MORALES
NICKNAME: Hoz
POSITION: Replenishment Analyst
DEPARTMENT: Supply Chain
LOCATION: Tampico
HOBBY: He likes playing videogames
NATIONALITY: Mexican
DALIA POZOS
NICKNAME: Dalia
POSITION: Supply Planning Manager
DEPARTMENT: Purchasing & Inventory
LOCATION: Houston
HOBBY: She is learning Japanese and she likes to walk
NATIONALITY: Mexican
JUAN MANUEL CORTES FLORES
NICKNAME: Juan
POSITION: Import Analyst
DEPARTMENT: Procurement
LOCATION: Tepic
HOBBY: He likes running
NATIONALITY: Mexican
KARYN YAGER
NICKNAME: Karyn
POSITION: National Sales Manager-Seafood
DEPARTMENT: Food Service
Sales
LOCATION: Maryland
HOBBY: She likes doing yoga, reading, and traveling.
NATIONALITY: American
LISSETTE FRUGE
NICKNAME: Lis
POSITION: Commercial Manager
DEPARTMENT: Commercial
LOCATION: Houston
HOBBY: She likes listening to podcasts, reading and camping
NATIONALITY: Nicaraguan
KEILA ZARATE
NICKNAME: Kei
POSITION: Project Analyst
DEPARTMENT: Logistics
LOCATION: Tepic
HOBBY: She likes learning languages
NATIONALITY: Mexican
KELLY ROBINSON
NICKNAME: K2
POSITION: Supply Chain
Optimization Specialist
DEPARTMENT: Sales
LOCATION: Houston
HOBBY: She likes cycling and decorating sugar cookies
NATIONALITY: American
MARIA FERNANDA BRAVO
NICKNAME: Fer
POSITION: SOP Planning Analyst
DEPARTMENT: Finance & Accounting
LOCATION: Houston
HOBBY: She likes outdoor activities and cooking
NATIONALITY: Venezuelan
MARIA GABRIELA HERNÁNDEZ
NICKNAME: Gaby
POSITION: Territory Sales Manager
DEPARTMENT: Food Service
LOCATION: Houston
HOBBY: She likes to play tennis and go to the gym
NATIONALITY: Venezuelan
OLIVIA GARZA
NICKNAME: Oly
POSITION: Outside Sales
Merchandising
DEPARTMENT: P.O.S.
Excecution
LOCATION: Austin
HOBBY: She likes reading philosophy and playing with her saxophone
NATIONALITY: Mexican
VALERIA JASSIVE
RAMIREZ
NICKNAME: Jass
POSITION: Project Analyst
DEPARTMENT: Transformation
LOCATION: Monterrey
HOBBY: She likes painting watercolors
NATIONALITY: Mexican
PATRICIA TORRES
NICKNAME: Paty
POSITION: Outside Sales
Merchandiser
DEPARTMENT: P.O.S.
Excecution
LOCATION: Maryland
HOBBY: She likes reading
NATIONALITY: Venezuelan
SEBASTIAN ARITZI
NICKNAME: Aritzi
POSITION: Finance Analyst
DEPARTMENT: Finance & Accounting
LOCATION: Guadalajara
HOBBY: He likes racket sports
NATIONALITY: Mexican
Mexilinkers Anniversaries
From October – December 2024
This recognition is dedicated to all the people who have been part of the Mexilink family for 5, 15 and 20 years in this quarter.
Thank you for joining us in this adventure! We appreciate all your years of loyalty. We are certain MXL wouldn’t be the same without you. Thanks for being part of the Mexilink Family!
JORGE RODRIGUEZ
DEPARTMENT: Sales West POSITION: Administrative Service Coordinator LOCATION: Los Angeles
ENTRY DATE TO MXL: 11/15/04
CAROLINA CORTÉZ
DEPARTMENT:
Graphic Design & Digital Communication POSITION: Graphic Designer LOCATION: Tepic
ENTRY DATE TO MXL: 10/01/19
CYNTHIA RAMOS
DEPARTMENT: Human Resources
POSITION: Human Resources Manager LOCATION: Houston
ENTRY DATE TO MXL: 11/26/09
GIOVANNI BONAUDO
DEPARTMENT: Compliance
POSITION: Compliance Manager LOCATION: Houston
ENTRY DATE TO MXL: 12/01/19
Find out what Gabriela Pérez, Trade Marketing Specialist, does daily.
24 hours life of IN THE
Gabriela Pérez
With freshly brewed coffee on her desk and wearing comfortable clothes,
Gabriela Pérez, Trade Marketing
Specialist, starts her day by making a to-do list for work, from the most urgent to the ones that can wait a bit longer.
Her first activities of the day include checking her calendar to see if she has any meetings that day, answering emails, and creating general reports. While she does this, she listens to relaxing music to concentrate.
Reviewing information with agencies and coordinating activations with demonstrators in stores in the Southeast, Midwest, and Northeast territories are part of her job duties.
Another activity she performs in the Trade Marketing department is conducting training sessions for agencies to ensure they have all the information about the brands. She also reviews contests for the merchandising teams in all territories at certain times of the year.
Immersed in her tasks, Gaby takes a break to eat with her parents, with whom she lives. Her mom is the house chef
and usually delights them with various Mexican flavors every day, like noodle soup and red rice.
When her workday is over, Gaby takes her dog for a walk, and they take a good stroll through the streets of her city.
Occasionally, she goes out with her friends for coffee or to hang out at a shopping mall. But on those quiet days at home, Gaby plays different video games on her tablet.
You should know that she loves Spanish series and is a big fan of “Friends”. Her series repertoire includes legal, autobiographical, and romantic series.
The days in Gaby’s life are different from each other, but with her cup of coffee in the mornings, she’s ready for anything.
Mexilink
Storytellers
A Taste of Home: Ruben Estrada’s Impact on Hispanic Families
Rubén Estrada tells one of his favorite moments at Mexilink.
When Ruben Estrada, Sabormex Brand Manager, shared with his ESL (English as a Second Language) students about his work at Mexilink, he was deeply moved to hear that many of them were familiar with and enjoyed the company’s products. This realization perfectly aligned with his vision for the company when he first joined.
Ruben began his journey at Mexilink in 2022 and, in 2023, became a volunteer ESL teacher. His decision was rooted in his experiences when he first arrived in the United States and
faced numerous language challenges. He vowed to help others overcome similar obstacles.
Driven by the desire to support Hispanic families, Ruben often imagines a typical Latin family starting their day with beloved foods like La Sierra beans, Café Legal, or Clemente Jacques salsa. He believes that regardless of their circumstances, these families can achieve their goals in the United States.
Hearing his students express their appreciation for Mexilink’s products, Ruben felt a profound sense of fulfillment. It confirmed that his efforts were making a real difference in the lives of Hispanic families.
For Ruben, the work done at Mexilink is more than just a job; it’s about positively impacting the lives of Hispanic families in the United States. By offering products that remind them of home and their culture, Mexilink is helping to create a sense of belonging and connection.
From Aspiration to Inspiration: Sara Rodriguez’s journey
Discover more about Sara’s career at Mexilink.
“I would see the merchandisers organizing the supermarkets, and I thought, ‘I want to be one of them.’”
This was one of Sara Rodriguez’s thoughts, an Outside Sales Merchandiser, 7 years ago when she decided she wanted to be a merchandiser. But the path wasn’t linear.
“In fact, I had zero experience, so it was starting from scratch. I began to get involved with people, to learn everything we do as merchandisers, and I really liked it”
Sara commented.
After 3 years of working directly with Tajín, Sara met her current boss, César Flores, who offered her the opportunity to join MXL—something she had already sought years ago.
One of the things Sara enjoys about her job is meeting and talking to many people daily.
“I am a very smiley person with a positive attitude, something that catches people’s attention. And I tell them,
THE Mexilink Path
that’s life, you must turn the page every day and start over,” Sara emphasized.
Every day, Sara seeks to be a better version of herself. One of her biggest challenges as a merchandiser is the brand display contests. She aims to do an impeccable job and, above all, surpass what she has done before.
One of her favorite experiences at Mexilink was the trip to Las Vegas this year. She had the opportunity to meet many people, and she cherishes this memory very much.
“The gatherings at MXL are super nice because we all forget about everything, and it gives you a special energy and completely changes you. We are all together like a family, but it doesn’t mean everything is perfect because there is no perfect family. We all try to get along, smile, and have a good time.”
Sara concluded.
MXL out and about - The Merchandiser Way
What is done with all the information that merchandisers collect with their devices?
Understanding and Utilizing Merchandiser Data
Beyond the excellent service that our Merchandisers offer daily to our Brands in stores (checking shelves, inventories, expirations, product rotation, prices, additional displays, etc.), another essential part of their work is to obtain information that will later be very useful for our commercial areas, either to make sales projections, price analysis, competitive activities, or different departments of MXL.
With the proper information collection, MXL can make strategic decisions based on real-time data and prepare quality reports for our business partners.
Javier Soto, Manager of the Execution Department, explained in broad terms how information is used, who analyzes it, and how it is maximized and converted into actions.
Route Compliance Report
The system allows us to analyze our operation in detail regarding route compliance and store visits, which are programmed one month in advance. Once the cycle is closed, a detailed report, like the one shown n the next page, along with a summary of the operation, is sent to the territories.
Monthly Attendance Report,
by Territory
Beyond a compliance report, a monthly “Attendance Report” is generated by territory, which shows the number of points of sale (stores) in that territory, how many of those stores were visited, and how many were not.
The importance of this indicator allows us to analyze with the Merchandiser the reason why certain visits were not made, such as:
• Store closure
• Illness or vacation
Additionally, the system allows us to schedule and track the number of visits the Merchandiser makes to each of those stores each month. That is, in one month, 1012 visits to 418 points of sale can be scheduled. This means that there are stores that are visited two or three times a month, or even monthly, and we can know in advance which ones.
This information helps us identify the fulfillment of scheduled visits by store and by Merchandiser, what days there are more or fewer visits, etc., and even allows us to see in detail how many stores each Merchandiser visits per day, how long they spend on average inside the store and how long it takes them to move from store to store.
This information allows us to analyze and restructure the routes to optimize the operation in favor of productivity, as shown in the table below.
Full Visibility of the Point of Sale
In addition to the detailed report of the operation at the Point of Sale, this information captured by the Merchandisers allows us to carry out periodic and constant analysis of the performance of our Brands, and even of each product that we launch on the Market and have precise information for our Business Partners and Customers, such as:
• In which territories are the product and in which it has a more significant presence?
• In how many stores is the product registered?
• In which stores should a particular product be launched according to its target?
• Which Chains and which stores have direct Merchandising service?
• How many displays are placed, when, and where?
• How do the sales of a product or brand develop during a specific promotional campaign?
• Identify high and low inventories in stores according to the season, which allows for better demand planning.
• Identify low velocity at the point of sale to execute promotional and demo campaigns that help increase it.
Special project Kroger coverage and its banners
A special project is being carried out on the coverage of Kroger and its banners, so Javier Soto, in an interview with Link It, explained this entire process with an example:
“Out-of-Stock” Report
a) It starts with defining the objective according to the company’s needs.
b) According to the objective and information needs, the system (Storecheck) is configured to identify out-of-stock SKUs. The information can be obtained by store/chain/region.
c) When they visit the stores, the Merchandisers collect information in the application on their cell phones (Storecheck), leaving a record of 100% of their activities, which will later be analyzed by our team.
d) Once the information has been analyzed, the reports are generated and sent with the requested information, as you can see in the following example:
This type of report tells us which products are out of stock by store/chain, and based on the information, different analyses are made, such as:
• What are the days with the most stockouts
• What product(s)
• In which Chains?
But with all this data, we can also go to a deeper level of detail, as shown in this example:
• Which Merchandiser visited which Chain?
• Did you meet the scheduled visit?
• How did you find the product(s)?
Coverage Indicators at the Point of Sale
This report helps us monitor the coverage of our service at the point of sale and analyze compliance in routes, activities carried out, and the different brands that Territory and Merchandiser attended.
With this information, our system allows us to identify the following:
• Offer visibility of which points of sale were visited.
• The frequency and average time per visit by territory allow for identifying opportunities for improvement and proposing improvement
actions, always seeking to optimize the time of our merchandisers.
There are cases where it is necessary to outsource to external merchandising companies for projects, and having this level of visibility is very useful for us in knowing if we are receiving the requested service 100%.
Conclusion
The team of merchandisers that MXL has throughout the United States is a fundamental piece in giving greater visibility to our products on the shelves, displays, and winning zones in stores. Beyond the natural increase in sales, this gives recognition to our Brands in the eyes of millions of consumers. They are also key to better business decision-making, identifying opportunities for improvement, and giving visibility to our Business Partners.
The passion and daily dedication of our Point-ofSale Execution Department, whether in the store or the office, have been and will continue to be an essential and differentiating part of MXL compared to its competitors.
BRANDWhat’snews?
Tajín, one of Becky G’s travel essentials
In an interview, Becky G revealed that n is one of her travel essentials. As a self-proclaimed foodie, she enjoys adding a sprinkle of this Mexican seasoning to everything she can imagine, giving it a special touch.
“I love to travel. I think you must as an artist! You experience new places, try different foods, and meet incredible people, and it is such a natural way to get inspired. I went on my first tour across the US last year.
There’s something magical about being on the road, creating a show, and meeting fans across the country. It was such a fun experience, and I can’t wait to do it all over again.
I’m a huge foodie! I love to eat, but I also love to give food a good kick, so Tajin is a must on the road. “
New Partnership Tajín &
Starting November 22nd, they’re launching our commercial partnership with Cheez-it in South Florida; our activation will feature a Food Truck offering product samples, Tajín Clásico, and Tajín Sauces sachets.
During November and December, the Food Truck will primarily visit the cities of Miami and Orlando, with a total of 23 events planned in South Florida, visiting Sedano’s, Fresco y Más, and Winn Dixie.
We are excited to announce that ALL Buc-ee’s® Stores will be merchandising and selling Tajin® Clasico 1.6 oz by December 15th, 2024. Buc-ee’s® is a privately held CSTORE Chain with its headquarters in Texas.
Currently, Buc-ee’s® is the premier CSTORE chain in the USA, with approximately 50 stores. On average, each customer entering the store spends $79.95 on in-store merchandise and is in-store for over 20 minutes.
Congratulations, Ryan Christiansen, on a job well done!
Café Legal Traditional / Legal de Olla y Cafe Oro
In line with our commitment to always offering the best to our consumers, we are pleased to announce the launch of our Quarter Pallets in the New York/New Jersey and California markets.
This new, more practical, and versatile presentation allows us to increase our number of displays, reaching an even wider audience and responding to the demands of an ever-evolving market.
The results obtained in this first phase will be fundamental to fine-tuning our strategy and expanding our presence in other territories during the coming year.
We are also proud to announce that our Legal Tradicional 6.3 oz Coffee is now available in 921 Publix stores. Made with the finest coffee beans and following a traditional recipe, our coffee offers a unique and authentic experience.
By choosing Legal Tradicional, you are opting for a product of the highest quality, with an unparalleled flavor that will transport you to the Mexican coffee plantations.
Visit us at Publix and discover why we are the favorite coffee of so many! Special thanks to Sara Chavez and the Key Accounts team for this achievement.
Dolores® Tuna is the
Leading Yellowfin Tuna
Brand in the US!
The 2024 has been an exceptional year for Dolores Tuna, the most recognized and beloved tuna brand in Mexico for over a century. With an impressive 42% market share in México, Dolores has solidified its leadership and achieved exponential growth in the United States, particularly among the Hispanic community.
A YEAR OF TRIUMPHS
• Sustained Growth: Dolores’s sales have increased by 15% compared to 2023, demonstrating its strength and adaptability in an increasingly competitive market.
• Dominance in the Hispanic Market: The brand remains the favorite among Hispanic consumers in the United States, thanks to its authenticity, unmatched flavor, and high quality.
• Retail Chain Expansion: Dolores has achieved significant penetration in major chains like Walmart and Kroger while maintaining its leadership in key Hispanic chains such as Fiesta, Cárdenas, El Super, and Northgate.
• Constant Innovation: The introduction of new formats like the 4-pack and 8-pack, as well as convenient pouches, has expanded consumers’ options and met the demands of a more dynamic lifestyle.
• Presence in Sam’s: The listing in Sam’s has opened doors to a new segment of consumers, further consolidating Dolores’ position in the market.
The Secret to Success: Connecting with the Hispanic Community
Dolores’ connection with the Hispanic community is undeniable. As 100% yellowfin tuna, a staple in traditional Hispanic cuisine, Dolores meets the preferences and needs of this significant segment of the population.
The results achieved in 2024 are just the beginning of an even greater success story. Dolores Tuna is in a privileged position to continue growing and consolidating its market leadership. With a solid base of loyal consumers and a strategy of constant innovation, Dolores is poised to become one of the most important brands in the food industry.
In the Spotlight:Trade Shows AND Grassroots events
De La Rosa Spread: A Sweet Victory at the Mazapan Mas Grande del Mundo
De La Rosa Spread participated in the “Mazapan Más Grande del Mundo” event
California hosted the record-breaking “Mazapan Mas Grande del Mundo” event, and MXL’s participation was a huge success with De La Rosa Spread. The event was from October 25, 26, 27, 2024.
With over 20,000 attendees, De La Rosa Spread stole the show, offering an unforgettable taste experience, engaging, sharing Mexico’s sweet traditions, and connecting with enthusiastic crowds.
The event solidified De La Rosa’s position as a beloved brand creating lasting memories and loyalty among attendees.
at Alhambra’s Pumpkin Run and
MXL participated in the 11th edition of Pumpkin Run 2024
MXL proudly participated in the Pumpkin Run held in Alhambra, California, showcasing our iconic brands Knorr Rice and Saba.
The event was on October 27th with 10,000 attendees!
This lively event allowed our brands to engage with thousands of families and fitness enthusiasts, promoting healthy living and quality food choices. Our products sampling was a huge success with impressive results, with each brand targeting its ideal audience!
Zambos Lights Up Día de Muertos in Houston
Zambos
participated at the Houston Mexican Consulate’s Día de Muertos
MXL honored Mexican heritage at the Houston Mexican Consulate’s Dia de Muertos event on November 1st showcasing our amazing Zambos brand. There were 1,500 attendees at this celebration!
We are thrilled to support Houston’s vibrant community through meaningful and strategic partnerships, delivering exceptional quality and unforgettable experiences full of flavor and fun with Zambos for our customers and friends.
MXL Honors Traditions at Long Beach’s Cultural Festival
Knorr, Saba, and Zambos participated in the Festival Día de Muertos Long Beach
The Festival Día De Muertos at Long Beach on the 2nd and 3rd of November was an ideal setting for MXL’s spectacular showcase of Knorr, Saba, and Zambos with 20,000 attendees.
We proudly celebrated this profound tradition, sharing its significance with our targeted audiences. As a vital part of Mexican and Latin American heritage, Dia de los Muertos Long Beach honors the rich history and cultural legacy of our communities.
By participating in this event, we reinforce our commitment to connecting with consumers, fostering cultural appreciation, and delivering exceptional brand experiences.
Sunset, Tequila, and Taqueritos: A Perfect Fest!
Taqueritos participated in Sunset Fest Expo Tequila Mezcal 2024
Sunset Tequila Fest is bringing the flavor back to Boca Raton on Saturday, November 2nd.
Captivating both Hispanic and Anglo communities, the sunset was the perfect backdrop, the vibrant setting was electric, and Taqueritos overwhelming success, left a lasting impression, winning over nearly 10,000 people!
With record-breaking engagement, we’re eager to build on this momentum. MXL is already looking forward to next year’s participation, ready to delight audiences with Taqueritos and more of our brands’ authentic flavor and warmth.
Taqueritos Brings the Fiesta to Tacofest 2024
Taqueritos participated as a sponsor in the Tacofest Day of Dead 2024
Taqueritos brought the real fiesta to life in the TACOFEST “Day of the Dead” celebration in Homestead Florida on the 2nd and 3rd of November 2024. There were 10,000 attendees.
With authentic Mexican food, taco-eating contests, catrinas, piñatas, and big surprises, entire families received Taqueritos samples, filled with laughter, love, smiles and delicious snacking, these special days will be remembered for years to come, thanks to Taqueritos!
MXL: A Trio of Triumph at the Hispanic Heritage Annual Festival
Knorr, Saba, and Xtreme participate in the Hispanic Heritage Annual Festival 2024
The Hispanic Heritage Annual Festival drew over 15,000 enthusiastic attendees, and MXL made a lasting impact!
Our iconic brands Knorr, Saba, and Xtreme, captivated the crowd, becoming the most popular destinations at the event. Festival-Goers savored Knorr’s flavorful rice, discovered Saba’s trusted feminine care and quality products for women and teens, and all families styled with Xtreme premium hair styling solutions.
With over 5,000 samples of each brand, we reinforce brand awareness, more than 90% of attendees interacted with MXL brands.
A Flavorful
Success: MXL at Las Ferias del Taco
Knorr, Saba, Dolores, Xtreme, Ricolino, La Sierra & Zambos participated in Las Ferias del Taco.
Our brands illuminated Las Ferias del Taco, captivating audiences across three cities, Dallas, Houston, and San Antonio on the 13 th and 27 th of October. There were about 10,000 attendees per Feria.
With amazing engagement, record sampling, and heartfelt consumer connections, our participation exceeded our expectations.
We’re honored to bring happiness and satisfaction to our loyal consumers and excited to bring more new customers to enjoy our brands Knorr, Saba, Dolores, Xtreme, Ricolino, La Sierra & Zambos.
Sonric´s participated in the Plaza La Alameda’s Dia de Muertos 2024
A Magical Día de Muertos Experience
Sonric´s, a beloved Brand of kids and adults alike, brought an extra dose of magic to Plaza La Alameda’s Día de Muertos celebration in Los Angeles with about 10,000 attendees.
With its vibrant and eye-catching presence, Sonric´s captivated attendees of all ages, solidifying its position as a favorite among families.
The brand’s unique blend of whimsy and cultural relevance resonated deeply with the community, making it a standout at the festival.
As altars, decorations, and traditional attire honored loved ones, Sonrics’ delightful treats and engaging activities added a joyful twist to the revered holiday.
Zambos and Taqueritos
Shine at Americas Food & Beverage Show 2024
Zambos and Taqueritos participated in the Americas Food Beverage Trade Show 2024
The Americas Food and Beverage Trade Show in Miami Florida exceed our expectations!
The Americas Food & Beverage Show & Conference is only open to the industry, making this an exclusively B2B (business to business) event. Attendees of the Show are there looking for new and innovative products to source, add to their store shelves, menus, and to wow their clients.
With 5,000 attendees from all over the world and sections of the principal cities of the world, Zambos authentic flavors and Taqueritos’ innovative taste
stole the spotlight emerging as a top attraction among industry professionals.
This pivotal event fostered valuable connections with distributors and clients eager to explore our premium brands. Key decision makers showed keen interest in our brands, paving the way to partnership and expanding market reach.
That’s a Wrap!What’s coming?
Events of the quarter
That´s a Wrap!
What’s
coming?
Walk n Run Challenge 2024
From October 7th to November 7th
WHAT WAS IT ABOUT:
This was our annual Walk n Run Challenge 2024, but this time, we had two different levels: 90 miles and 120 miles. Our Mexilinkers share their progress in the Nike App. Congratulations to all the winners of this challenge!
COMMENTS:
“I liked participating in the Walk & Run Challenge 2024 because
it motivated me to do an activity. I am not so sporty, and sometimes I do not have enough time or desire to exercise, but entering the challenge, you must fulfill the commitment; sometimes there was not much desire, but even my daughter encouraged me to do it. It is nice to achieve personal challenges. Thank you for this initiative. I hope we join more in the next one. “—Carmen Carbajal.
“It was a very healthy experience, and the body appreciates it. In this second edition, the challenge increases, which makes you break your previous challenge and improve” —Alex Barbosa.
We’re halfway through our first challenge of the year, working off all those holiday treats! If we’ve made it this far, let’s keep the momentum going— no slowing down now!
That´s a Wrap! Carving Contest
WHAT WAS IT ABOUT:
The Inventory department brought the fun with an epic Carving Contest! It was the perfect chance to get crafty and turn a pumpkin or any fruit you had on hand into a masterpiece. From spooky faces to wild designs, everyone brought their A-game, making it one of the most creative highlights of the year!
From October 14th to October 28th
COMMENTS:
“This activity allowed me to share and spend a pleasant time with my family; it was a wonderful weekend, very creative and different. I loved it!”. – Vane Medina
“I enjoyed participating; it was a bit difficult because of my daily obligations and the fact that I hadn’t had time to buy and carve the pumpkin. I saw that the deadline was approaching, and I decided to join in so there would be more participants. I thought it would be more difficult, but once I started, I got motivated and could create something cool. My daughter and husband helped me, and I enjoyed that it became an activity I could share with my family. The support of my MXL colleagues helped me get into the top 3, and I felt fortunate to have such good colleagues and friends at the company. What I liked most was feeling the love of my colleagues through their votes and spending time with my family while carving the pumpkin”. – Pau Romero.
“The pumpkin contest seemed like a brilliant idea to showcase our creativity, and I thought the prize was fantastic”. – Sugey Estrada.
Scavenger Hunt
November 15th, 2024
WHAT WAS IT ABOUT:
In this activity, our Mexilinkers teamed up for a fun challenge, hunting down hidden MXL products in a mix of different templates full of random items. It was a search-and-find adventure that had everyone’s eyes glued to the screen.
COMMENTS:
“It was great!! My little boy, 3 years old, was playing with us, and we had fun. Thank you for this MXL connect activity”. – Mildred Alfaro.
“So much fun!!! More games, please! Thank you, MXL You!”.
– Carissa Ortiz.
Thanksgiving MXL 2024
From October 14th to October 28th
WHAT WAS IT ABOUT:
To wrap up Celebration Days, the Design & Digital Communication team brought us a Thanksgiving activity filled with gratitude! We had the Wall of Gratitude, where everyone could stick a Post-it sharing what they were thankful for, and the Gratitude Mail, where you could send a thank-you note to that special someone. It was a heartwarming way to celebrate the season and spread good vibes all around!
GRATEFUL WALL COMMENTS:
“I thank God for life, family, talents, and the blessings we receive every day. I am grateful for those things we take for granted, as a routine, without realizing that we are rich in what truly matters” – Noelia Montero.
“Thankful for so many blessings, for my family, and for being part of such an incredible team and company where values, respect, kindness, empathy, and support are lived. Thank you to each one of you.”
– Adriana Medrano.
“I’m thankful for a new career with people that already feel like family. I’m grateful to be part of such an amazing, dynamic, and growing brand.”
– Joseph Waters.
What’s coming?
Kicking off our first Celebration Day of the year, Human Resources will be hosting Valentine’s Day! Let’s see what they’ve got in store to help us spread the love—get ready for a lovely start to the year!
And get ready, because in March we’ll be celebrating MXL Values Weeks! This week will highlight MXL’s core values.
That´s a Wrap!
The Gear: Inventory & Procurement
October 18th
WHAT WAS IT ABOUT:
This last presentation of The Gear was hosted by Inventory & Procurement, where they shared a creative video about their processes and took us on a journey through their daily work.
COMMENTS:
“Congratulations, team. This is the best operations presentation I have seen for many reasons.” – George Preciado.
“An excellent, interactive, and creative presentation. Congratulations to each team member, but especially to your leaders for making it possible.” – Corina Álvarez
“Congratulations to the team for an outstanding presentation on Procurement and Inventory! Your hard work and dedication truly shone through” – Sandra Gutierrez.
What’s
coming?
On February 21st, we kicked off this year’s The Gear presentations, starting strong with the Logistics team.
Coming up on March 7th, we’ll have the Toastmasters presentation!
On March 21st, we’ll kick off the first MXL Learn Conference of the year! There’s so much in store for MXL Learn, so prepare for exciting new opportunities to grow, learn, and level up your skills.
That´s a Wrap!
In this MXL Cares activity, we focused on helping those in need during the cold season by donating warm clothing. We all had extra cozy clothes we weren’t using, so we gathered donations from different offices and areas and then shared them with those who needed them most. A small act of kindness can make a big difference!
Los Angeles
COMMENTS:
What was it about: Las Cuevas
“Participating in the donation of food and toys for the families was rewarding. When we received the invitation, I thought it was important to combine efforts to bring the donations from the entire team to “Las Cuevas” but I had no idea of the warmth and excitement with which we would be received. Seeing whole families help us bring what we had, the smiles on the children’s faces as they patiently received their toys, and
In Los Angeles, CA, was a resounding success! Our commitment to the community as part of the Mexilink team did not go unnoticed.
“The willingness to help, the effort, and the collaboration of the entire Mexilink West team exceeded my expectations. I will carry with me the joyful reactions of those who received our donations, the strong sense of teamwork we built, the deep fulfillment of being part of the Warm Hearts event, and, most importantly, the profound satisfaction that comes from making a difference in others’ lives.” – Gladis Fischler.
how happy they were to have them in their hands was unforgettable.
Without a doubt, everyone at MXL has done a great job, and for those of us who had the fortune of being caught up in the excitement of sharing with those who had already been part of this activity, it was truly a pleasure. Hearing about the customs of a small community in Nayarit, our desire to continue helping them, and seeing them enjoy this season was the most beautiful part. –
Dalia Tejeda
Filipinas
The gift-giving tradition in Filipino culture during Christmas time highlights thoughtfulness and consideration amidst these difficult times for the poor and indigent members of the community.
During the yuletide season, almost globally, people give gifts as a way of showing consideration, love, and affection. When we give gifts, it brings joy and pleasure to both the giver and the receiver.
It is in this regard, that we, the E-Commerce Filipinas
Team decided to do a small gift-giving project in Barangay 170 of Caloocan City (a Barangay is a small territorial and administrative district forming the most local level of government). It is a small community composed mostly of low-income families.
Headed by their Barangay Captain Crisostomo R. Contreras, our team was received warmly in their office, alongside with the staff. We gave gifts of food, rice, toys, and other goodies which are popular gift offerings.
We were also given a tour of the Barangay premises which include the daycare center for preschoolers, the justice office, and the covered court.
So from the Philippines, we wish one and all a “Maligayang Pasko at Manigong Bagong Taon!” – Carissa Ortiz
What’s coming?
Our next MXL Cares activity is all about supporting our furry friends! We’re focusing on helping animals in need. Let’s come together to show our love for animals and make an impact on their lives. Stay tuned for more details. We can’t wait to have you be a part of this meaningful cause!
Entertainment
Dive into this section to discover different ways to have a good time in your free time and let your imagination soar to transport you to other places.
Book Club “The 7 Habits of Highly Effective People”
Reader’s Club
effective communication, collaboration, and personal growth.
Looking for a supportive community to help you achieve your goals? Join our book club for The 7 Habits of Highly Effective People. Let’s learn and grow together!
Improve your reading habits with our book club “Reader’s Club,” where you can read alongside the Mexilink community and exchange opinions about it in a dedicated book club meeting.
NAME OF THE BOOK:
The 7 Habits of Highly Effective People
AUTHOR: Stephen Covey
SYNOPSIS: The 7 Habits of Highly Effective People by Stephen R. Covey provides a transformative guide for personal and professional success. It emphasizes proactive thinking, prioritization,
Feel free to read it at your own pace or you can follow this calendar:
CALENDAR FOR YOUR READING
From 03 to 07 March: Page 1 – 64
From 10 to 14 March: Page 65 – 129
From 17 to 21 March: Page 130 – 194
From 24 to 28 March: Page 195 – 259
From 31 to 04 April: Page 260 – 324
From 07 to 11 April: Page 325 – 384
Meeting for the discussion: April 11th, 2025.
the locals We asked
Discovering the Philippines: A historical legacy and a travel guide
Would you like to visit the Philippines but don’t know what you can do there? No worries!
We asked Carissa Ortiz (E-commerce Supervisor), Marco Diola (E-commerce Walmart Assistant), Justin Ortiz (E-commerce Junior Coordinator) and Paul Bautista (E-commerce Assistant), locals from Manila, Philippines, for their recommendations to visit their city so that you can consider them for your next trip.
We’re excited to share that our relationship with the Philippines goes beyond Mexilink; it’s rooted in shared history.
The Nao China, or “Manila Galleon”, was a commercial service connecting Mexico and the Philippines for over two centuries (1565-1815). These massive ships crossed the Pacific Ocean, laden with exotic goods.
Silks, porcelains, spices, and other precious commodities came from Asia, while silver, food, and handcrafted products came from America.
Considering this historical context, we invite you to read our locals’ recommendations for their city and country. As you read each one, we’re sure you’ll start searching for flights to the Philippines.
Planning Your Trip
FIRST STOP: MANILA
Duration: Marco, Paul, and Justin recommend spending a week in Manila and then another two weeks exploring the beaches and islands of the Philippines.
ACCOMMODATION IN MANILA:
The e-commerce team suggests staying in the Bonifacio Global City (BGC) district, a modern part of the city with many restaurants, shops, and parks.
Carissa recommends staying at these hotels:
• Shangri-la
• The Peninsula
• Ascott
• Grand Hyatt.
If you have a higher budget, Seda, F1 Hotel, and The Heritage Hotel are also good options for your stay.
A Journey Through Philippine History and Culture: Museums and Historical Sites
As the capital of the Philippines, Manila has many museums and historical sites that you can’t miss if you want to learn more about this culture that has also been part of our history in Mexico.
MUST-VISIT MUSEUMS INCLUDE:
1. National Museum of Natural History: A must-visit for those interested in Philippine art, culture, and heritage. Admission is free.
2. National Museum of Fine Arts: Home to 29 galleries and hallway exhibitions of 19th-century Filipino masters, National Artists, and leading modern painters, sculptors, and printmakers.
3. Yuchengco Museum: Contemporary & historic fine art showcased in a swanky museum with a shop for books & gifts.
4. Casa Manila: A museum focused on the Filipino elite’s lifestyle during the Spanish colonial period.
mxl you
HISTORICAL SITES YOU CAN FIND IN MANILA INCLUDE:
1. Intramuros: This historic walled city is rich in Spanish colonial history. You can visit Fort Santiago, San Agustin Church, and Manila Cathedral.
2. Corregidor: An island located in Manila Bay, known for its role as a US military fortress during World War II.
3. Luneta: A park where many of the most significant moments in Philippine history took place.
According to Carissa, each of these locations invites visitors to learn about the different layers of Philippine history, from the Spanish colonial period to World War II. If you are a history enthusiast and want to learn about the country’s past, you must visit these places.
SHOPPING AND RIDES ON ICONIC PUBLIC TRANSPORT
Marco recommends taking a jeepney ride. It’s an excellent opportunity to experience local transportation in the city and feel like a local!
He also recommends shopping at one of the world’s largest malls, the Mall of Asia. Here, you can find many shops, places to eat, and entertainment.
DIVERSITY IN FILIPINO CUISINE
If you’re a food lover and enjoy trying new flavors, the Philippines will be one of your favorite destinations.
Filipino food is characterized by abundant rice, meat, fresh fish and seafood, and stews or noodles.
To start your culinary journey, Carissa recommends these restaurants for delicious Filipino dishes:
• Romulo Café
• Manam
• Locavore
• Guevarra
One of Manila’s most iconic dishes is lechon, a roasted pig. For Paul, one of the best places to eat this exquisite dish is Zubuchon.
Justin recommends trying sisig and sinigang. Sisig is a dish made with parts of the pig, such as head, ears, snout, brains, cheeks, and liver, while sinigang is fried rice with garlic served for breakfast with a fried egg and cured meat or sausages.
Places to get these dishes:
• Mesa: Sinigang
• Gerry’s Grill: Sisig (best paired with beers)
Marco recommends trying kare-kare and crispy pata. For the more adventurous with an exotic taste, there are options like balut (a fertilized duck egg) and fried isaw (grilled or fried chicken intestines).
57 mxl you
DISCOVER MANILA’S NIGHTLIFE
After a day of shopping and trying delicious food, if you still want to experience the nightlife, our e-commerce team has these recommendations for you to enjoy the night.
If you’re in the BGC area, known for its upscale bars, rooftop lounges, and clubs, and looking for a lively atmosphere with mesmerizing drinks, Carissa, Marco, and Justin recommend these places:
• Dr. Wine: For a chill night, drinking wine.
• The Back Room: This place is a classy hidden gem in Manila. It has a very intimate ambiance, beautiful decor, and fantastic music.
• The Peak: This place will take you from dining to drinks to an exceptional experience of the high life.
For a more eclectic experience, head to Población in Makati City, where old houses have been transformed into vibrant bars and restaurants. This neighborhood is famous for its hip, eclectic bars and live music spots:
• The Spirits Library: Cozy little bar with a lovely ambiance and live music.
• Antidote: The bar features bespoke cocktails and tapas.
• Atoda Madre: A place that offers Mexican drinks inspired by different parts of Mexico.
SECOND
STOP: CARISSA, MARCO, PAUL, AND JUSTIN’S
FAVORITE PLACES IN THE PHILIPPINES
The Philippines is famous not only for its good food, weather, and amazing people but also for its wonderful beaches.
BORACAY
It’s a small island located in the Philippines that has become one of the most popular tourist destinations in the country, and for good reason. Known for its white-sand beaches, crystal-clear waters, and vibrant atmosphere, Boracay offers an unforgettable vacation experience.
It is the perfect destination for water enthusiasts, featuring a wide range of activities, delicious dining options, and
vibrant nightlife. Enjoy the sun and the sea and have an unforgettable experience!
PALAWAN
This place, known as “The Last Ecological Frontier”, offers stunning destinations like Coron and El Nido. Enjoy island hopping, diving, and various water activities, all while savoring delicious local cuisine.
Island hopping, snorkeling, and diving are essential in El Nido and Coron. Palawan consistently ranks among the world’s best islands for its natural beauty and pristine waters, which are ideal for beach lovers and nature enthusiasts.
BATANES
Often called “The Home of the Winds,” it offers a range of adventures, including guided tours, diving, mountain climbing, and glamping. Experience its breathtaking landscapes and rich culture while enjoying these unforgettable activities.
Go sightseeing around the rolling hills, rugged cliffs, and stone houses of Basco and Sabtang Island. Try biking or hiking around the stunning landscapes. Batanes offers a serene, picturesque landscape that feels worlds apart. Known for its windswept scenery.
CEBU CITY
Offers a mix of historical exploration and thrilling adventures. Visit iconic historical sites, dive with whale sharks in Oslob, and enjoy exhilarating activities like canyoneering and river rafting.
The Backstage Pass
Mexilink and FunDavid:
An alliance for childhood
Our children are the strength and inspiration of this home
This phrase greets you as you enter the house, surrounded by photos of the children who will live there. This new home is for FunDavid, a non-profit, non-governmental organization dedicated to improving the quality of life for children who have suffered from abandonment, domestic violence, and orphanhood.
Mexilink has been part of this new beginning for FunDavid. The company has supported various aspects of the renovation, such as purchasing mattresses, custom-made bunk beds, and painting the new bedrooms for girls, boys, babies, and teenagers. All of this is to provide them with a dignified home and a safe space.
OnDecember 6th, Salvador Escalona, along with his father Don Carlos, the founder of Mexilink, and other members of the MXL family, visited the facilities and were moved by the restoration results.
Salvador gave a speech and mentioned that the Escalona family and Mexilink have always been characterized by their commitment to helping their community, and their dedication to FunDavid will continue for a long time.
After the tour, there was a small gathering where the MXL family spent an afternoon of fun with the children, playing games, and eating hamburgers and churros. It was an afternoon to remember.
When you meet the children for the first time, they approach you with so much affection, even if they don’t know you. They give you a big hug and introduce themselves. Their faces reflect their
innocence and happiness; you see them playing all over the yard, full of life. We know without a doubt that this house will bring a lot of happiness.
The people who have made this noble cause possible are Erica Ríos Ávila and Joel Haro Mora, a couple who, following a divine calling, decided to invest everything they had to give a dignified life to many children who have suffered domestic violence and abandonment by their families.
Someone who has also been fundamental to this new home project is Brandon Johanson, an architect who wants this
space to be more than just a house, but a place where children can dream and feel protected.
Unity is strength. Thanks to the generosity of companies like Mexilink, the commitment of families like the Escalonas, and the altruism of people like Erica, Joel, and Brandon, this space has been transformed into a home filled with love and hope.
Seeing these children play, laugh, and dream, we understand the true meaning of home. They remind us of the importance of childhood, protection, and love.
Thanks to this project, we are giving them the opportunity to have a life full of possibilities. And that is priceless.
