Open Farm Sunday 2025 | Impact Report

8th June 2025

Our Impact Cultivating meaningful connections between farmers & their communities.

Connecting. Building trust. Educating.

Thank you to all our wonderful host farmers, helpers, supporters and sponsors – Open Farm Sunday couldn’t happen without you!

Showcasing Farming with Nature.

The dedication, enthusiasm & hard work of everyone involved in Open Farm Sunday allowed visitors to connect with farming & gain a deeper understanding of the vital role farmers play as food producers & custodians of the land.

271 host farmers.

Why do farmers take part in Open Farm Sunday?

e s a e r c n i % 0 2 on 2024!

57 first time hosts.

86%

to promote a positive image of farming.

83%

to inform visitors about sustainable farming practices.

80%

Support for farmers.

The LEAF team guided farmers on their journey with a range of help & support including: one-to-one phone & email support, a handbook, as well as free printed & digital resources for use on farm! We also held farmer meetings online & in-person:

60+ farmers

attended in-person meetings with workshops.

Great presentations & demonstrations of activities. Also enjoyed talking to other farmers in the breaks.”

to improve community relations.

We love hosting this event & the interest we receive is phenomenal.”

It’s such a rewarding, positive day.”

Peacock Farm, Nottinghamshire.

Haygrove, Herefordshire.

This is simply the best event we have ever been to as farmers.

The knowledge and enthusiasm. The expertise, the people.”

9

live webinars with Q&As & presentations by experienced host farmers.

657 views on our webinars.

Genuine interest in sustainable farming.

From curious toddlers to enthusiastic grandparents, a multigenerational mix of visitors flocked to farms, hungry to learn about British farming & show their support.

ee s o t l u f r de n o w s a It w ing k r o w s i m r a f e h t how d to n a l e h t e g a n a m o t on t c a p m i an f o s s e l e hav ght i m e w n ha t e f i l d l i w ” . t h g u o h have t

0-5

Our 2025 audience

6-

10

17 11- -25

a farm before.

36-45

For the whole family!

18

23% never visited

5

2635

rural split.

-5

rated events as excellent or good.

94%

increased understanding of farming with nature.

71+

51:49 urban

11% increas e on 202 4!

46

70 56-

7 9 1 , 200 ! s r o t i s i v

98%

The amount this farm gave back to the community today was incredible. We came away with a renewed interest in farm ing & environmental matters.”

92%

increased trust in British food & farming.

91%

learnt something new about farming.

37%

said it had inspired someone in their group to consider a career in farming.

Campaign reach beyond the farm gates.

Open Farm Sunday provides a fabulous platform to celebrate the farmers who take part & promote the positive work farmers do.

There was a true buzz across the media in the run up to the 8th June.

308

pieces of coverage.

reach of

235 million.

Broadcast was the hero coverage for the campaign:

34 interviews

on our radio day on 2nd June. reaching

3 million.

Key storyline on ‘The Archers’ on Radio 4.

BBC Breakfast features: Pre-record with host farmer Andy Bason.

Newhouse Farm.

Live interview with host farmer Michael Sly. Park Farm.

The OFS team provide a huge amount of support, and it is a wonderful way to encourage the next generation to understand farming practices and how that relates to what they eat.”

Imbhams Farm, Surrey

Lasting impact.

We asked visitors how the experience of Open Farm Sunday has influenced them over the past three months following their visit...

87%

84%

81%

said they are now confident to share examples of how farmers are farming with nature.

81%

said they have made changes to their lives since visiting an Open Farm Sunday event:

feel more connected to the people who produce our food.

66%

look for more British grown or locally produced food.

have a better understanding of what sustainably produced food means.

57%

talk to others about what they’ve learnt.

f o e r u t a yn l i m a f e Th g n i v l o v n i nt, e v e s i h t g n i t a c u d e & e n o y r eve un f g n i v a th s l i h w , l l us a .” r e h t e g to

Family-friendly & sense of community.”

The depth of k nowledge of the environm ent by the farming comm unity.”

r u o y s i t a h W overriding memory of Open Farm Sunday

Connecting with local fa rmers & learning a bout their practic es firsthand.”

43%

follow farming related content/media.

Included more conversations in my teaching assistant role as a result of my better understanding & experience.”

Join us next year on 7th June 2026 for Open Farm Sunday’s 20th anniversary!

www.farmsunday.org openfarmsunday@leaf.eco

Open Farm Sunday is proudly managed

by LEAF (Linking Environment And Farming).

LEAF is a registered charity no. 1045781