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Open Farm Sunday Communications Toolkit

Page 1

ears, one y p 20

7th Jun e 2026

@OpenFarmSunday OpenFarmSunday

www.farmsunday.org openfarmsunday@leaf.eco

se po ur

Connec ting people farming with & natur e

Why support Open Farm Sunday? Connecting with farmers. Connecting with consumers.

Open Farm Sunday is managed by LEAF (Linking Environment And Farming). LEAF is a registered charity no. 1045781


Why support Open Farm Sunday?

1

Meaningful public engagement is more important than ever.

Open Farm Sunday is the industry’s leading platform to demonstrate how your brand supports more sustainable farming & food systems. It is a catalyst in educating, engaging & inspiring people to become more informed, environmentally conscious consumers. Share your sustainability stories through Open Farm Sunday — bring your values to life with real-world experiences.

Access our Toolkit folder for: • Slide deck to spread the word across your organisation & get your colleagues onboard. • Logo files & more!

2

Demonstrate your commitment to sustainable farming.

Collaborate with Open Farm Sunday & strengthen consumer confidence by spotlighting your commitment to transparency, traceability & sustainable farming.

LEAF Marque:

Through your trusted producer network, connect with consumers more tangibly about the sustainable production standards that underpin the food you sell.

3

20 years of opening gates, growing trust & deepening connections.

For 20 years, Open Farm Sunday has played a crucial role in uniting brands, farmers & communities. Partner with LEAF & celebrate two decades of consumer connection, as we look to the future of more public engagement &, crucially, telling the story of sustainable food production. 2026 is your chance to strengthen every connection from farm to fork, & build lasting trust, understanding & pride.

Open Farm Sunday is a catalyst event in engaging and educating the public about sustainable farming. It is a crucial vehicle for building lasting trust, understanding and pride in our industry.”

David Webster, LEAF Chief Executive


Connecting with farmers. How you can get involved. To have even more positive impact & make our 20th anniversary year truly special, we need more farmers to take part in Open Farm Sunday & host an event. Please encourage your farmer contacts to get involved! In this toolkit, we’ve provided the tools to help you do so, including: sample social media posts, text, videos & more. For a speaker at a meeting or event, just get in touch!

Registrations are open now! www.farmsunday.org FREE

Help & Support

for Farmers:

Online Webinars run from Nov-Mar In-person Workshops in March

Key messages to land.

Sample social media posts.

• Take part in June 2026 & join our community of farmers connecting people with farming.

In 2026, we’re celebrating 20 amazing years of Open Farm Sunday!

• Help visitors to value & appreciate sustainably produced food. • Showcase what sustainable farming looks like in action. • Every conversation builds understanding. Be in control of your story.

Pre-prepared graphics.

🎉

Join farmers across the country in showcasing how farming is helping build a better, more sustainable future for everyone

🌾

Be part of this nationwide celebration — register your event today!

👉 https://farmsunday.org/open-my-farm

#OFS26 #FarmingWithNature #20thOFS

Slide deck for your farmer audience. SLIDE DECK FOR FARMER AUDIENCE

Order Resources from March

Access all of the above in our Toolkit folder, plus images, leaflets & long-form text for newsletters or web.


Connecting with consumers. How you can get involved. Visitors are hungry to learn about sustainable food production & love to meet the people involved! Please promote Open Farm Sunday, 7th June 2026, to your colleagues, customers & friends. This toolkit has lots of assets to use. You could help at an Open Farm Sunday event, what about a stand or activity to talk about your role in the farm to fork journey? Or you could simply volunteer on the day! 7th

Raise awareness of Open Farm Sunday!

Drive visitors to www.farmsunday.org to find a farm to visit*

*(always check back on the website before visiting for detail changes/cancellations).

Access more assets in our Toolkit folder, plus images & text.

Key messages to land.

Sample social media posts.

🚜

• Explore beyond the farm gate & meet the people producing food with care for nature, so you can buy with greater confidence.

Explore beyond the farm gate!

• Take home a real connection to your food & the countryside.

See sustainable farming in action & buy with greater confidence, knowing the story behind your food

• See beyond the supermarket & meet farming champions. • Learn how LEAF Marque means verified sustainable farming that protects wildlife, whilst caring for the planet.

Pre-prepared graphics.

Open Farm Sunday is your chance to meet the real people growing our food — with care for nature, integrity, pride & innovation

🍃

🥕

Find a farm to visit on 7th June farmsunday.org/visit-a-farm

👉 https://

#OFS26 #FarmingWithNature #20thOFS

The more Open Farm Sunday events take place, the more visitors can attend, the greater positive impact we’ll have!


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