Transform your business future with
DIRECT ENGLISH +44 (0)20 8687 6104 | opportunities@directenglish.com | www.directenglish.com
A projected
2 billion
people will learn English in the next 10-15 years
INVEST IN THE ENGLISH LANGUAGE TRAINING MARKET WITH DIRECT ENGLISH
GLOBAL COLLABORATION BETWEEN DIRECT ENGLISH AND CAMBRIDGE ENGLISH LANGUAGE ASSESSMENT
Developed in 1997 by the internationally renowned education authority Louis Alexander, Direct English is a premium learning system taught using the global standard American English.
Students at all Direct English training centers will be able to get a formal and independent assessment of how their English language learning has progressed, thanks to a global agreement between the Linguaphone Group and Cambridge English Language Assessment. Under these arrangements, Direct English students can take the renowned BULATS test from Cambridge English Language Assessment, one of the largest testing organisations in the world. All students completing this test will receive a certificate from Cambridge English Language Assessment.
With the heritage of the UK-based Linguaphone Group, a world-leading language training provider with over 115 years experience in over 30 countries, Direct English has a global agreement with Cambridge English Language Assessment which allows its Master Licensees to apply to be authorised Cambridge English Language Assessment partners and offer learners a Cambridge qualification and certification. Across the globe the Group already have a strong franchise network successfully delivering the English training program. With over 2 billion people currently learning English to become part of the global conversation, English language education is a fast growing industry, with a global estimated revenue of over $50 billion. Direct English is one of the most effective English language programs in the world. The flexibility of the method, worldclass learning materials, personalised tutorials, conversation classes, social programs and online resources all add to the overall success - a winning combination unique in its formula.
Individuals, employers, education institutions and training providers worldwide have found that the multilingual BULATS tests are a fast, flexible and affordable way to get an accurate certification of workplace language skills. Thanks to this collaboration, participating Direct English Master Licensees will also have the opportunity to act as official BULATS agents and test students in their centers.
HAVE YOU CONSIDERED AN EDUCATION FRANCHISE?
DISCOVER A MULTIBILLION DOLLAR GROWING MARKET…
THE OPPORTUNITIES FOR GROWTH ARE ENDLESS
The global market for English language services is estimated to be worth $50 billion a year – a figure that has continued to grow despite a sometimes challenging economic climate. The demand for English language training has never been higher, and neither have the potential profits to be made.
We provide the best Adult English training method in a branded and popular environment. A proven, flexible and profitable Adult English language training franchise based on the well-known Louis Alexander method. There is a range of BUSINESS MODELS that can be applied to your new Direct English business. These include, but are not limited to: Branded school-based strategy Nationwide network of Direct English schools, which could be either licensed, franchised or corporately-owned Program licensing strategy The purchase of a franchise business is one of the biggest decisions a person makes in their professional life. You have to make sure that you’re finding the opportunity that is perfect for you.
The English language learning industry is worth an estimated
$50 billion annually, worldwide
Contact us today: +44 (0)20 8687 6000 opportunities@directenglish.com www.directenglish.com
MORE NUMBERS FROM KSA
Direct English Saudi Arabia has
40,000 students per year in 39 centers JOIN OUR WORLDWIDE NETWORK The success of the Linguaphone Group across Asia, Europe and the Middle East is just the start of our global ambition. Now you too can reap the rewards in your own market, by joining our Direct English Master Licensee network.
LITHUANIA
HEAD OFFICE
ROMANIA
IRELAND
KAZAKHSTAN
BULGARIA
FRANCE ITALY PORTUGAL
TURKEY CYPRUS EGYPT
MOROCCO ALGERIA
CHINA KUWAIT
BAHRAIN
SAUDI ARABIA UAE SUDAN
KOREA
LEBANON
PALESTINE
QATAR
MYANMAR THAILAND
OMAN INDIA
BRAZIL
JAPAN
PAKISTAN
MALAYSIA SRI LANKA
SINFGAPORE
INDONESIA
IT’S A WINNING COMBINATION THAT’S HARD FOR COMPETITORS TO MATCH
FIND OUT IF YOUR COMPANY CAN APPLY The global brand appeal of Direct English combined with the reputation of the Linguaphone Group will ensure a strong competitive advantage from the start.
THE BENEFITS OF FRANCHISING
Established brand
If you’re one of the following, you’re in a prime position to enjoy the potential rewards of licensing Direct English: Language school or training network for adults, with an established network of centers, and / or a strong network of contacts within the corporate training sector in your market Owner of IT training or Business and Management training centers, with an established network of centers, and / or a strong network of contacts within the corporate training sector in your market
Hassle-free start
Ownership
Entrepreneur or private investor group looking for a new and rewarding opportunity Established nationwide distributor of English language training materials.
Gross profits for a franchise business in the education sector range from
60-90%
Training
Proven business
Web Leads and Internet Marketing Support
CASE STUDIES Read about some of our successful Direct English Master Franchisees around the world www.linguaphonegroup.com/case-studies
Advertising
On-going support Indonesia - Asep Awaludin Read me
UAE - Mustafa Abdo Al Mustafa Read me
SUCCESS STORY: BULGARIA INTERVIEW WITH JORDAN ANDONOV Click here to read the full interview: www.linguaphonegroup.com/news/how-to-become-franchisee-success-story-from-bulgaria
WHY INVEST? Unlike so many other English language courses, Direct English caters for the individual needs of learners’ in a highly effective way. Instead of teaching groups of varying abilities to a fixed timetable, it’s tailored to each learner’s capability and around their work commitments and lifestyle. From one-to-one tuition to groups of 10 or more, Direct English offers more choice than any other English language training system. And, as well as optimising learner understanding, it focuses on building learner confidence and, most importantly, ensures the learning process is inspiring and fun.
Such flexibility, coupled with world-class learning materials, personalised tutorials, conversation classes, multimedia resources and organised social activities, adds to the overall success of our proven learning system. It’s a winning combination that’s hard for competitors to match. Direct English is an effective 9-level English Language Training programme, which was developed by Louis Alexander, the English Language Learning Expert and Author of New Concept English. In 1977 Louis Alexander, a prolific writer of bestselling English-language text books, sold 4.7m books, a feat recorded in the Guinness Book of Records as the greatest number of copies sold by an individual author in one year.
www.facebook.com/DirectEnglish www.linkedin.com/company/direct-english www.twitter.com/directenglish https://plus.google.com/+Directenglish
Direct English is proud to have been the English language training provider of choice for the following companies:
Head Office: Liongate Enterprise Park, 80 Morden Road, Mitcham, Surrey CR4 4PH, U.K.
+44 (0)20 8687 6104 | opportunities@directenglish.com | www.directenglish.com