LAS VEGAS, NEVADA | OCTOBER 3-6, 2024
A MESSAGE FROM GEORGE LEZON
DearLINE-XFranchisees,
WelcometoLasVegas.Wehopeyou’re readytotapintothePowerofX!
The 2024 LINE-X Convention is all about recognizing, building, and celebrating our network. LINE-X is a powerful network of connections between you and your fellow Franchisees, with your Franchise Support Staff, and with our vendor partners. Our advantage as a network is unleashed when we work together –this is the true Power of X.
Over the next few days, we’re looking forward to sharing our plans to grow your business. And because it will be a team effort, we’ve dedicated the majority of the 2024 LINE-X Convention agenda to strengthening that team relationship. From our gorgeous setting at the Aria Resort & Casino to our roster of exclusive activities, we will have plenty of opportunities to reconnect by having some fun together.
Thank you for coming, and thank you for leading the way to this next chapter in LINE-X history.
George S. Lezon Executive Vice President, LINE-X
WELCOME TO THE POWER OF X: 2024 LINE-X CONVENTION
As we look toward our future together, we’re excited to gather this week, reconnect as a Franchise group, and present you with exciting developments shaping the future of LINE-X.
KEY TAKEAWAYS:
Connect - Emphasize the importance of collaboration to drive collective success in the future.
Strengthen - Learn how we’ll work together to reinforce the foundation of your business.
Empower - Discover the tools, strategies, and innovations that will empower you to adapt to an evolving market.
REGISTRATION:
Please stop by the event check-in on Thursday between 3:00pm and 7:00pm to collect your badge and event materials. Registration will be located in the lobby of the Orovada Ballroom.
ATTIRE: TRANSPORTATION:
Kindly dress business casual for the ballroom presentations and evening events on Thursday and Saturday.
Shuttle Service will be provided for off-site activities. The shuttles will pick up and drop off in the Tour Lobby.
THURSDAY NIGHT RECEPTION
Join us for a welcome reception on Thursday evening from 5:00pm to 9:00pm on the Ironwood Terrace at the Aria Resort.
CONVENTION AGENDA
THURSDAY OCTOBER 3
3:00pm - 7:00pm
5:00pm - 9:00pm
Registration Open
Location: Orovada Ballroom Lobby, Aria Resort
Evening Event: Welcome Reception
Location: Ironwood Terrace, Aria Resort
FRIDAY OCTOBER 4
7:30am - 8:30am
8:30am - 11:30am
11:30am - 12:30pm
12:30pm - 5:00pm
6:30pm - 9:30pm
Breakfast
Location: Orovada Ballroom, Aria Resort
Presentations
Location: Orovada Ballroom, Aria Resort
Lunch
Location: Orovada Ballroom, Aria Resort
Assigned Social Activities
Evening Event: Atomic Golf
Location: Atomic Golf, 1850 S Main St.
SATURDAY OCTOBER 5
7:30am - 8:30am
8:30am - 11:30am
11:30am - 12:30pm
12:30pm - 5:00pm
6:00pm - 10:00pm
Breakfast
Location: Orovada Ballroom, Aria Resort
Presentations
Location: Orovada Ballroom, Aria Resort
Lunch
Location: Orovada Ballroom, Aria Resort
Assigned Social Activities
Evening Event: Celebration Dinner
Location: Orovada Ballroom, Aria Resort
PRESENTATION SPOTLIGHTS
EVOLUTION OF LINE-X
George Lezon, Executive Vice President
Discover the remarkable journey of LINE-X, from its roots to its transformation into an industry-leading brand. Explore how innovation and perseverance have shaped its success.
TRAINING
Scott Harmon, Senior Director, Training
Unlock your team’s full potential with LINE-X’s robust training programs. Learn how our resources can elevate the performance of your business.
PROCUREMENT & PARTNERS
Ally Doerr, Core Products Manager
Gain insight into the strategic partnerships that fuel LINE-X’s purchasing power. Find out how our alliances with top vendors benefit your business through exclusive opportunities.
BUSINESS ANALYTICS
Brad Almand, Senior Director of Franchise Growth
Harness the power of real-time business analytics to track critical performance metrics. Learn how our tools can help you drive better decisions and accelerate franchise growth.
MARKETING
Matt Labuda, VP of Marketing
Take a dive into the past, present, and future state of LINE-X Marketing. Learn about strategies to position the brand as the industry leader in automotive upfit.
EVENING EVENTS
ATOMIC GOLF
WHEN: Friday, October 4th
6:30 pm until 9:30 pm
WHERE: Atomic Golf 1850 S Main St, Las Vegas, NV 89104
ATTIRE: Casual
DIRECTIONS: Shuttle transportation will be provided. Details will be shared during the Ballroom presentation on Friday.
WELCOME RECEPTION
WHEN: Thursday, October 3rd 5:00 pm until 9:00 pm
WHERE: Ironwood Terrace, Aria Resort
ATTIRE: Business Casual
DIRECTIONS: Go up the escalators in the East Convention Center to the entrance of the Ironwood Terrace.
CELEBRATION DINNER
WHEN: Saturday, October 5th 6:00 pm until 10:00 pm
WHERE: Orovada Ballroom, Aria Resort
ATTIRE: Business Casual
DIRECTIONS: Go down the two sets of escalators in the East Convention Center to the Orovada Ballroom.
AFTERNOON SOCIAL ACTIVITIES
SPEED VEGAS
Thrill at the chance to race down the track behind the wheel of one of the world’s most powerful and exclusive exotic sports. The afternoon also includes the chance to race competitors in a Vegas Superkarts Challenge. Spectators can relax and watch in our private Champions Lounge.
Please follow the instructions on the colored social activity cards given to you at registration.
THE SPHERE
Enjoy a VIP experience for a cinematic showing at The Sphere, the new Las Vegas attraction everyone is talking about. The Sphere is a 366-foot-tall, 18,600-seat auditorium with immersive video and audio capabilities, including 16K resolution.
Please follow the instructions on the colored social activity cards given to you at registration.
ARIA POOL & SPA
Enjoy the afternoon lounging at the Aria pool and in a private reserved cabana, then relax in the Aria Spa and get pampered with one massage or salon treatment.
Please follow the instructions on the colored social activity cards given to you at registration.
THE LINQ PROMENADE
Attendees may enjoy beverages and snacks in the High Roller Ferris Wheel (30-minute trip at heights of 550’), plunge down the 12-story / 1,121 foot FlyLINQ Zipline ride at speeds up to 35 mph, try a refreshing adult beverage in the Ice Bar, and shop at one of the many retail outlets along the street. Home base will be at the Yard House restaurant.
Please follow the instructions on the colored social activity cards given to you at registration.
A SPECIAL THANK YOU TO OUR EVENT SPONSORS
