ABOUT COBB TRAVEL & TOURISM
Cobb Travel & Tourism (CT&T) is an accredited destination marketing organization and the only organization that promotes all of Cobb County and its assets as a 365day destination by recruiting large events, serving as an insider's guide to the area, and telling Cobb’s collective story.
These efforts do not just benefit one area of the county. Rather, all areas of the county are touched, supported and have a bottom-line return. While most will not realize that it was CT&T’s efforts that brought business to their sports field, restaurant, attraction, performance, store or gas station, this activity has a significant impact on businesses large and small throughout Cobb.
MISSION
The mission of Cobb Travel & Tourism is to increase visitation to and awareness of Cobb County, thereby enhancing economic impact.
VISION
Cobb County remains a regionally and nationally known travel destination providing a rewarding and memorable experience to all visitors. Cobb County will continue to be recognized as a preferred destination among planners of conventions, trade shows, and special events, as well as leisure travelers.
AREAS CT&T COVERS
Acworth Austell
Kennesaw Mableton
Marietta Powder Springs
Smyrna Unincorporated Cobb
Short&Sweet CobbCountyFacts
Cobb County is made up of seven cities and located only 10 minutes northwest of downtown Atlanta.
Cobb County's population is approximately 766,149.
Cobb is ranked as the most educated county in the state and 12th among all counties in the United States. Collegeeducated residents make up 49% of the population. Seven colleges and universities are located in Cobb County including Chattahoochee Technical College, DeVry University, Georgia Highlands College, Kennesaw State University, Life University, Saint Leo University, and Shorter University.
I-75 north/south runs through the county. I-285 circles Atlanta and intersects southeastern Cobb County. I-20 east/west passes through the southern tip of the county.
Cobb County contains 14,000+ hotel rooms and 375,000+ square feet of meeting space.
Accommodations range from luxurious high-rise hotels and comfortable suite properties to friendly motels and quaint bed and breakfast inns.
"Cobb Travel & Tourism works tirelessly to ensure the success of our market through their strategic planning, networking, and attending key conventions. I feel very comfortable and confident knowing they are a quick email, phone call or drive away and are a capable and knowledgeable resource"
- Hyatt House Atlanta Cobb Galleria
TourismbytheNumbers
UNDERSTANDING IMPACT
Tourism is the LARGEST INDUSTRY in Cobb, driving economic strength. It is the welcome mat and front door to our community.
Each Cobb household would need to be taxed an additional $780 per year to replace taxes generated by tourism economic activity.
For every $1 spent by visitors at a hotel property, $3 are spent out in the community.
$2.6Billion
19,280
in Economic Impact Jobs Supported in State and Local Taxes
$227Million
Source: Tourism Economics (2023)
Cobb Travel & Tourism uses the strength of local and regional print outlets, broadcast media, digital and social media advertising, and press coverage to build a steady awareness of Cobb County as Atlanta’s Sweet Spot. The compilation of these marketing efforts is designed to drive traffic to Cobb County, and more specifically, to our partner businesses.
ENGAGEMENT/ EDUCATION
Invitation to new member orientation lunch
Invitation to exclusive events to network with CT&T partners & industry professionals
Discounted rate for events hosted by CT&T
Consultations with the Sr. Director of Research & Analytics
Access to the research & analytics quarterly newsletter & Partner Portal page
PARTNER EXCLUSIVES
Receive quarterly partner e-newsletter
Access to CT&T's Partner Portal
Post “Sweet Deals” on travelcobb.org
Rights to Proud Partner logo & window cling
Receive exclusive data insights from Cobb Foodie Week & Bubbles & Brews
Upgraded web listing (includes website link, email, photo, map, & description)
Listing in CT&T’s visitor guide
Access to all CT&T advertising opportunities, including sponsorships, print, & web
Social media mentions (when appropriate)
Access to professional community photos and updated media list upon request
Opportunity to post one highlight per year in CT&T's consumer newsletter
One-time video highlight during Foodie Week or Bubbles & Brews (participating businesses)
Opportunity to submit press releases to be promoted to local & regional media
Featured listing on website (category specific)
SALES & SERVICES
Preferred business & Film Cobb referrals
Opportunity to include business collateral for client welcome bags & family reunions
Access to Cobb Travel & Tourism convention calendar & ACVB city-wide calendar
CT&T’s Event Services team to refer your business to clients
Inclusion on convention services flyers (when appropriate)
Opportunity to advertise in convention services packages/welcome table
Ongoing lead generation
Opportunity for Sales Team to display your materials at trade shows (tabletop shows only)
"Cobb Travel & Tourism acts as a community hub, bringing people and places together. Their team keeps us engaged through effective communication and programming. We are constantly reminded of the value they bring to Cobb."
- Eric Gray, Courtyard by Marriott Vinings, GA
PartnerExclusives
PARTNER PORTAL
Partners can connect to CT&T through an online dashboard where they can edit contacts, business information, submit Sweet Deals, and access partner-exclusive content and data. The Partner Portal houses all the information needed to grow and connect with Cobb's hospitality community.
ACCESS TO MEDIA LIBRARY
Partners have exclusive access to CT&T's extensive media library. By using professional images and videos, businesses can better inspire clientele and dynamically share their story.
SWEET DEALS
Encourage patrons to experience the unique offerings of your business by offering a Sweet Deal. These specials or discounts are uploaded through the Partner Portal and can be offered all year long or for a limited time.
INDUSTRY UPDATES & NEWS
Partners receive regular updates and news through the Partner Portal and “The Inner Circle,” the official Partner newsletter. Stay informed of tourism trends, local developments, and more!
ACCESS TO DATA
CT&T provides partners with localized visitor profile and economic impact data. Meet with our team’s expert in the field to help navigate this information and make real-time, informed marketing, sales, and business decisions.
SPACE RENTAL
Host anything from big events to client meetings at CT&T’s office overlooking Truist Park and The Battery Atlanta.
Reach
NEWSLETTER
New partners are welcomed in CT&T's monthly newsletter, a publication with more than 10,000 subscribers, and quarterly Partner newsletter. Sweet and Champion partners also receive Research Roundup, a quarterly newsletter featuring industry insights and data.
SOCIAL MEDIA
CT&T's social media channels are always active and inspiring travel to and through Cobb. Partner businesses receive exposure, when applicable, increasing their visibility among Cobb's visitors and residents. Partners share photos with us by tagging @travelcobb and using #AtlantasSweetSpot in your posts. You may be featured next!
MEDIA & PR
CT&T is a trusted source for qualified journalists, bloggers, and influencers looking for information about Cobb. Partners are top of the list for media referrals. Press releases from qualifying partners are sent to regional media outlets for wider exposure.
VISITOR GUIDE
CT&T’s magazine-style guide, Grit & Garnish, takes an in-depth look at the top things to do in the area. It features all of CT&T’s partners and is distributed in local hotels and welcome centers.
30,000+ followers across all platforms and growing!
WebExposure
BUSINESS LISTING
Annually more than 250,000 visitors explore TravelCobb.org to plan their vacation and find things to do, making it a valuable marketing tool. Business listings appear under all appropriate categories and include a logo, photograph, third-person description, contact information, and link back to your website.
EVENTS CALENDAR
TRAVELCOBB BLOG
The Events Calendar is one of the most viewed sections of TravelCobb.org. Partners have the ability to submit relevant events that meet CT&T’s posted event requirements. Partner events are also highlighted in the "Featured Events" section of the homepage when possible. CT&T heavily promotes its events calendar through social media, newsletters, and local media.
The TravelCobb Blog is a popular source of information for visitors and residents that is promoted through paid social media advertising, newsletter features, and on the website homepage. Articles showcase unique experiences, custom itineraries, and local businesses. Relevant partners may be featured in article photography or content with a link back to their business listing on Travelcobb.org.
TravelCobb.org
Sales&Services
The CT&T sales team works with venues throughout the county to help groups find the right location for their event. While some of these events are executed in the year of sale, most are executed over a one-tothree-year timeline. The longer-term nature of these bookings allows the CT&T sales team to foster relationships with external event coordinators. This creates an opportunity to promote additional county assets to complement and enhance the experience of the groups visiting Cobb.
REFERRALS FOR SERVICES
Qualifying partners will receive referrals for services based on client specific needs. Referral services are tailored to your distinct offerings and help to enhance your businesses visibility. Partners who receive referrals for services also have the opportunity to work closely with our Event Services team to understand the specific needs and preferences of incoming clients.
CONVENTION CALENDAR
Partners receive access to a confidential Meetings & Convention Calendar that covers both Cobb County and the City of Atlanta. Access to this calendar allows your business to have key insights into incoming groups, many of which venture into Cobb during their convention or event. Use this calendar to strategically plan for incoming business in the market.
ACCESS TO SALES LEADS
Our dedicated sales team works strategically to drive economic impact into Cobb County by bringing in group business such as tradeshows, conventions, and sports tournaments. Qualifying partners will receive early access to leads through our Partner Portal.
ProgramsandEvents
COBB ARTS VIBE
Since 2018, Cobb Arts VIBE has worked to amplify the arts in Cobb by forming a collective vision for Cobb's creative community. In addition, Cobb Arts VIBE has facilitated invaluable connections between organizations from all areas of the arts in Cobb and acted as a critical resource for education, engagement, and awareness.
www.cobbartsvibe.org
COBB SPORTS ALLIANCE
Founded in 2013, the Cobb Sports Alliance (CSA) markets Cobb County as a sports tourism destination, recruiting professional and recreational events. The CSA supports a complete sports, visitor, and community experience by leveraging Cobb’s more than 100 million square feet of space dedicated to sports in creative ways.
www.cobbsportsalliance.org
Cobb Travel & Tourism is the designated official Camera Ready liaison for Cobb County. Receiving an average of 200 location questions and requests annually, the team works with Cobb County and all seven cities to solicit, permit, and coordinate industry/project needs with local assets throughout Cobb.
www.filmcobb.org
FILM COBB
COBBUNITY
Launched in 2023, “Cobbunity” was created to celebrate Cobb’s diverse visitors, residents, and tourism assets. Cobbunity.org is the hub for inclusive events, accessible attractions, and sensory-friendly spots. www.cobbunity.org
BUBBLES & BREWS
March is Cobb Craft Beverage Month! Travel along the Cobb Ale Trail to sample unique craft beer, wine, and spirits. A free ‘BrewPass,’ available online or at participating Hop Spots, guides visitors to each location where they can collect stamps and win sweet prizes from Cobb Travel & Tourism. www.bubblesandbrews.com
COBB FOODIE WEEK
Every September, foodies cash in on one week of meal deals at participating Cobb restaurants. This week-long promotion is the best time to eat your way around the county, sampling old favorites and discovering hidden gems. www.cobbfoodieweek.com
COBB HOSPITALITY OUTLOOK
Cobb Hospitality Outlook brings together hospitality partners, business representatives, and industry experts. Key economic and hospitality industry leaders share their insights and identify trends for the upcoming year to help our partners plan and prepare.
ANNUAL MEETING & MIXER
CT&T hosts an Annual Meeting & Mixer to bring industry partners and stakeholders together and recognize the feats of the organization and the hospitality community. The program includes the presentation of the SpotOn Awards, the election of the slate of officers, and a first look at CT&T's upcoming initiatives.
