Copyright ©2012 The Nielsen Company. Confidential and proprietary.
HOW WE MEASURE CROSS-PLATFORM WITH NIELSEN CROSS PLATFORM CAMPAIGN RATINGS™
TV ads encoded with Nielsen Audio Watermark NPM panel
1. Identify the ads
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2. Measure Reach and Frequency
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3. Identify overlap
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4. Calibrate results
Digital ads tagged with Nielsen tag Online Ratings
Nielsen CrossPlatform Homes Panel
TV-Only Reach
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CrossPlatform Reach
DigitalOnly Reach
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