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Extravaganza ridal of Atlanta

media kit 2013


engage a bride

BE

INSPIRED

We

love weddings! are passionate about the wedding industry.

With over 40 years of combined wedding marketing experience, Engage A Bride can provide a comprehensive and very “wedding� business custom solution for your business. Our goal is to help you maximize your growth opportunities and take your wedding businesses down the aisle!


bridal extravaganza of atlanta The Show | One Day - One Place - One Show The Bridal Extravaganza of Atlanta is Atlanta’s most beautiful design-trend bridal show bringing you, the exhibitor and the bride and groom together under one roof. Not your typical aisle after aisle of booth spaces, but an event that showcases the latest designs and trends from Atlanta’s very best wedding professionals. It is the most comprehensive and cost effective way to promote or increase your wedding business. Held every January and August, our bridal show is recognized as “The Best Wedding Show in The USA” and continues to set the bar higher for quality and innovation.

The Date Sunday, August 18, 2013 1pm - 5pm

The Location We are so excited to have the bridal show at The Atlanta Convention Center at AmericasMart. Located in the new West Wing of Building 2, our location offers so many exciting opportunities: One floor that will contain all the gorgeousness of the exhibits, design galleries and couture fashion show. Eleven loading docks (yes, 11) that will make load in and load out a breeze. Four freight elevators (so large you can fit a car) that open directly into the exhibit hall. Dedicated parking lot with reasonable rates. Beautiful and large prefunction area for brides to wait prior to the show opening. Floor to ceiling windows that overlook Centennial Park.


the audience Both shows draw hundreds of brides planning their wedding. Couples get engaged throughout the year and you will meet brides that are looking for unique and talented resources for their wedding.

Key Average Wedding Statistics Wedding Spend (excluding honeymoon): $26,984 Most Expensive Area to Get Married (excluding honeymoon): NYC (Manhattan), $70,030 Least Expensive Area to Get Married (excluding honeymoon): Utah, $13,214 Wedding Dress Spend: $1,099 Percentage of Destination Weddings: 24% Bride’s Age: 29 Groom’s Age: 31 Number of Guests: 141 Average Wedding Spend (on a per guest basis): $194 Number of Bridesmaids: 4 Number of Groomsmen: 4 Length of Engagement: 14 months Most Popular Engagement Month: December (16%) Most Popular Wedding Month: June (15%) Most Popular Wedding Color: White/Ivory (43%) Source : About TheKnot.com & WeddingChannel.com 2010 Real Weddings Study - The 2010 Real Weddings Study captured responses from nearly 19,000 U.S. brides married between January 1 and December 31, 2010; respondents were recruited throughout the year from TheKnot.com and WeddingChannel.com membership, which represents nearly 80% of brides nationwide.


the marketing Face to Face contact with brides is the #1 benefit of participating in a bridal show! We provide you the opportunity to make personal contact with a huge audience of motivated brides in a fun and festive atmosphere. A Bride who has met you is more likely to consider hiring your services than someone she has just found online or by phone. In addition, we have an extensive multi-media campaign designed to capture the attention of hundreds of savvy brides! With a team of marketing experts, we have an extensive multi-media campaign that includes Radio, Online, Social Media Marketing, Press Releases, Email Campaigns, and Print advertising to reach brides that will use your products & services. Each exhibitor receives a PR & Marketing form so that our media team can utilize this information to exclusively promote your business before, during and after the show. Plus, The Bridal Extravaganza of Atlanta is proud to partner with so many local and regional wedding publications and websites. Our relationships include The Atlantan Bride, Atlanta Weddings, The Knot, Occasions Magazine, Points North, Weddings Unveiled, WeddingWire.com, Beautiful Bride and AtlantaBridal.com. Our marketing campaigns increase show exposure bringing brides and businesses together.


the options Premium Gallery Exhibit: 20 X 20 open island space located set as the centerpiece of the show. Space will not be back-draped. This is your exhibit space and designer gallery space. Space is limited. Your fee also includes ID sign, bridal lead list, expanded company listing in the show program, 6 month web listing, enhanced social media coverage & discount ticket codes to email to your brides. Rate: $2400/one show or $4200/two shows

Basic Single Exhibit:

10 x 10 space that includes pipe/drape, one 6’ skirted table, 2 chairs & ID sign. Plus, bridal lead list, company name listed in the show program, 6 month web listing, social media mentions and discount ticket codes to email to your brides. Single

$895/one show $1490/two shows

Double $1590/one show $2780/two shows

Triple

$2125/one show $3750/two shows

Quad

$2600/one show $4600/two shows

General Gift Bag Insert Program Have your marketing piece inserted into the special swag bags provided to the brides. Special Rates for Multi Show Gift Bag Programs. We must receive 200 General Bridal Admission inserts no later than the Saturday morning before each show.

Sponsorship Opportunities Ask about our custom designed sponsorship programs developed for your brand!


contact

in the know

We invite you to contact us with any questions! Linda & Donna | Engage A Bride Donna Jakulski 404-512-9933 | donna@engageabride.com

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Linda Surles 678-667-2247 | linda@engageabride.com

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Bridal Extravaganza of Atlanta Media Kit