reMark (Arches) April 2014 Issue

reMARK MOUNT MARY UNIVERSITY

SPRING 2014

MILWAUKEE, WIS.

THE SISTER WHO STARTED IT ALL

p. 4

PUTTING MILWAUKEE ON THE

FASHION MAP

p. 6

DIY p. 26

cover.indd 3

CLOSET OVERHAUL

PLUS WHO RULES THE BLOGOSPHERE?

p. 12

3/31/14 10:55 PM

Arches

Contact Arches at Arches Mount Mary University 2900 N. Menomonee River Pkwy.

Milwaukee, WI 53222 Phone: 414-258-4810, ext. 327 Email: mmu-arches@mtmary.edu

The Arches staff is proud to present its first-ever magazine, reMARK. The name reMARK not only emphasizes the mark that the students of Mount Mary University and the School Sisters of Notre Dame make on the world, but it also highlights the successes of various departments and majors. For our first issue, we are focusing on the fashion department.

In the making of this publication, students from not only the fashion department, but also from different majors across campus, came together to create one vision.

Invigorate your personal fashion sense this spring by reading our street style story on page 22. The story shows that high fashion draws from your individual style. More often than commonly believed, top-tier designers draw inspiration from your effortless selfexpression. Your style matters.

There is more to Milwaukee than just the brew. Check out the mark Milwaukee is making in fashion in our article, “Show Love for the Locals,” on page 6. Milwaukee’s new Fashion District is home to a diverse array of galleries and boutiques that feature homegrown styles that make a statement.

Next year marks the 50th anniversary of the fashion department, which was founded in 1965 as the first four-year fashion design program in the nation with a liberal arts foundation. Today, the department continues to thrive, transforming industry hopefuls into fashion innovators. We hope this publication makes its own MARK on the Mount Mary community.

Editor-In-Chief

Art Director

Brittany Seemuth

Rennie Patterson

Social Media /Web Manager Denise Seyfer

Assistant Social Media /Web Managers

Christina Carayannopoulos

Rennie Patterson

Rachel Schneider

Business Manager Rebecca Thompson

Reporters

Katrina Vrakas Loredana Farhad Evone Harris Pa Chang Her Shannon Molter Rennie Patterson Rachel Schneider Kristin Souvigny Elyse Walton

Layout Artists

Grace Barbee Loredana Farhad Natalie Guyette Lisa Roehner Rachel Schneider Denise Seyfer Sheila Suda Loredana Farhad

Photographers

Rennie Patterson

Lisa Roehner

Faculty Advisers

Linda Barrington

Rachel Schneider

Sheila Suda

Laura Otto Fashion 2014 Archesnews.com Page 1

Curb that Craving!

Alumnae Dining Hall

Join us at any of our many locations on campus, each featuring different menu options:

Cyber Café

Parkway Place Starbucks

A wide variety of fresh made hot entrees, gluten free and vegetarian options, made to order sandwiches and an array of decadent desserts Starbucks Coffee, Deli Salads and Sandwiches Yogurt, and Fruit and Veggie Cups Grill Items, Pizza, French Fries, Chips, and MORE Starbucks Coffee, Fresh Bakery, Cold Bottled Beverages

More than just a name, it’s what we do!

Monday - Friday Breakfast: 7:30am - 9:30am Lunch: 11am - 1pm Dinner: 4:30pm - 6:30pm Saturday - Sunday Brunch: 11am - 12:30pm Dinner: 4:30pm - 6:30pm Mon - Thurs: 7:30am - 8pm Friday: 7:30am - 1:30pm Saturday: 8:30am - 1:30pm Mon - Thurs: Friday:

11am - 8pm 11am - 2pm

Mon - Thurs: 7:30am - 2pm Friday: Closed

Stay connected with us: FSI Dining at Mount Mary University

Locally Owned and Operated

WITH FRESH IDEAS, COMES EXCEPTIONAL FOOD CATERING

More than just a name,it’s what we do!

Locally Owned and Operated

From box lunches to Black Tie affairs, contact us for your next event:

Suzanne Fischer, Assistant Director, at mmu-catering@mtmary.edu

Contents Issue 1

4

9

4

From Habit

to

Show Love

High Fashion

for the

In Best

of the

6 9

Locals

the

Mix

12

Blogosphere

15

Name That ... Pattern!

EnRoute 2011 Fashion Show

26

Fashion

at our

Personality Springing Up

a

Fingertips

on

Fresh Crop

16 18

Pavement of

20 S 23 tyles

Catching Your Eye

26

Store Your Style

18

What’s

28

in

Your Gym Bag?

30

Buy. Sell. Swap.

Fashion 2014 Archesnews.com Page 3

From Habit to High Fashion

BY EVONE HARRIS HARRISE@MTMARY.EDU

W

hen Sister Aloyse Hessburg was asked whether she would prefer to teach cooking or fashion courses, she chose fashion. She did not want to go grocery shopping.

The rest is history.

In 1965, Sister Hessburg founded Mount Mary’s fashion major, the first four-year fashion design program in the nation with a liberal arts foundation.

Students choosing to study fashion would major in fashion design and minor in clothing and textiles.

While some may have balked at the idea of a nun directing a fashion design program, Sister Hessburg dismissed her critics in an interview with WISN 12 News, stating, “I was still wearing the black and white, sure. Then later we changed the habit and I was influential in making that change.”

With a bachelor’s degree in home economics and a master’s degree in clothing, textiles and applied arts, Sister Hessburg set out to prove that a nun is capable of applying her skillset and formal training in any related area, including fashion design.

Sister Hessburg enlisted some of the nation’s top designers to act as fashion critics for the department, helping senior design students develop their garments. She also started Mount Mary’s Historic Costume Collection, founded the annual designer fashion show and orchestrated the department’s New York and Paris study trips. These trips give students invaluable insider exposure to the fashion scene at two of the most influential fashion cities in the world. Today, these trips and the annual fashion show continue to attract creative students to the program.

During the early days, the department only offered a degree in fashion design, which would later be named apparel product development. Today, the department has expanded to include a merchandise management major with a minor in business administration for those who want to work on the business side of the industry.

Trish Kuehnl, graduate of the merchandise management program and now full-time merchandise management instructor, compares her early days as a student studying fashion with what students now have available to them.

“There have been a lot of changes in the department from the time I was a student here,” Kuehnl said. “We didn’t have guest speakers coming

Page 4 Archesnews.com Fashion 2014

in to talk to us, we didn’t get so much hands-on experience as today, and at that time, only design students went on the study tours to New York and Paris.”

Nearing its 50th anniversary, the fashion department now boasts 130 students and has graduated influential students such as Donna Ricco, who designed a dress worn by First Lady Michelle Obama on a taping of the talk show, “The View,” and Eliza Audley, who has designed athletic apparel worn in the 2012 London Olympics.

Sandra Keiser, chair of the fashion department, said as the industry continues to evolve, so will the fashion department.

“We change just as fashion and technology does,” Keiser said. “As the world takes strides forward, we try to ensure that the department stays in step with the times.”

Photo provided by Archives

Sister Aloyse Hessburg ensures quality of the dress she designed to be worn by Mrs. James Robb in the White House wedding of her son, Charles Robb, to Lynda Byrd Johnson in 1967.

Photo by Sheila Suda

Fashion student, Katelyn Malkow, works on a white wrap dress for the 2014 Creo Fashion Show.

Photo provided by MMU Marketing Dept.

A model flirts with the crowd at the 2009 Redux Fashion Show.

Photo provided by Archives

1970 fashion show

Photo provided by Archives

Sister Aloyse Hessburg (second sister from right) gazes in the crowd at the first annual student design fashion show in 1966.

Fashion 2014 Archesnews.com Page 5

Showing Love for the Locals

by rachel schneider schneidr@mtmary.edu

Milwaukee Fashion District

E Clybourn St.

Page 6 Archesnews.com Fashion 2014

There are two distinct places in the country one typically thinks of when hearing the term “fashion district:” New York City and Los Angeles. Both cities are hundreds of miles from Milwaukee.

Milwaukee, like most Midwestern states, is not wellknown for fashion. New York City and Los Angeles typically receive fashion trends a year before the Midwest. They are also home to many of the industry’s leading companies.

But with Milwaukee’s newly established Fashion District, Brew City might someday be just as well-known for its fashion as it is for its beer.

At the center of the district is Third Coast Style, 514 N. Water St., a boutique gallery that carries clothing, accessories and jewelry from 34 local designers. It also doubles as an art gallery, and has salon space as well.

Patrice Procopio opened Third Coast Style in September 2013. She created the boutique gallery around the idea that people in Milwaukee either do not want to listen to fashion advice from one person or cannot afford a new trend every week.

“In the East Coast usually one person rises to the top each season and tells everybody what to do, and the West Cost usually has a new fad every week,” Procopio said.

There are a growing number of people in Milwaukee who want to be involved in the industry, including students studying fashion and individuals not working in the industry who just want to stay current with trends.

The district is a four-block area that stretches from North Water Street to North Milwaukee Street. This district includes East Wisconsin Avenue, East Michigan Street and East Clybourn Street, all of which are labeled with orange, yellow and teal signs. On nice days, mannequins line the streets outside the district’s shops and boutiques.

Photos by rachel schneider

“The Milwaukee Fashion district gives independent designers a starting ground to promote their work and get their name started,” said Pa Kou Vang, a junior at Mount Mary University studying apparel product development. “The concept of what Third Coast Style is doing is wonderful. All this is contributing to giving Milwaukee a distinctive style.”

Procopio explained that this area is important to Milwaukee for fashion because it used to be the home of a large and well-know fabric store, Canvas Backs, and was also the place where people did their back-to-school shopping.

Jordyn Schwartz, the manager at Luci Boutique, located at 532 N. Water St., hopes the Milwaukee Fashion District vamps up shopping and fashion in the city.

“Bring that East Coast and West Coast to [Milwaukee],” Schwartz said.

Some Milwaukee fashion students know what this

could mean for their future careers and are already anticipating the progress of the district.

“When I first heard about [Milwaukee Fashion District], I was pretty excited because it was something different and new; something other than downtown or the Historic Third Ward,” said Kristin Poehls, a Mount Mary senior studying apparel product development. “The area was small, but it seemed like there was plenty of room for growth and improvement.”

Procopio’s boutique, Third Coast Style, works to help grow the newly designated district by featuring talent by local designers, two of whom participated in Project Runway Season 12. The boutique has a picture and mini-biography about each designer on the wall, highlighting each designer as an individual.

“We have local designers. Why shouldn’t [their work] be purchased and showcased when we do that all the time for people out of the city?” Procopio said.

The Fashion District, along with the boutiques it encompasses, could create jobs in our city, help the local economy and put Milwaukee on the fashion map.

“It’s an industry for the city,” Procopio said.

Fashion 2014 Archesnews.com Page 7

FASHION

BOOKS

ARTISTANDDISPLAY 9015 WEST BURLEIGH MILWAUKEE 414 442-9100 CELEBRATING 78 YEARS

MWF 10-6:30 ∫ TUE & THURS 10-8PM ∫ SATURDAY 10-5 ∫ SUN 12-4

In the Mix

Sometimes wrong, looks so right!

BY Elyse Walton waltone@mtmary.edu

A printed pant with a striped shirt. Is this a mistake or was this intentional?

Mixing prints is the new style trend. Prints have become very popular in stores and the new way to style a print is to pair it with a complementary print.

Although the point of this trend is to break traditional fashion rules, there are still some guidelines to follow. Mary Migdal-Grunow, a manager at Ann Taylor in Mayfair, and Tori Sterr, a sophomore fashion student at Mount Mary University, shared their advice about how to be stylish when mixing prints.

Fashion 2014 Archesnews.com Page 9

From the Runway Stay on scale

Sterr said you can not put two large-scale prints together; you do not want the two prints to complete for attention. “It’s good to have a balance between a smaller scale print and larger scale print,” Sterr said. “It’s not so disturbing to the eye. If you do it right, people may not even notice you’re mixing prints.”

Mix by matching colors Color is another rule to be mindful of. Sterr said that when mixing two different prints, they should be in the same color scheme. Or, you could pair a colorful print with one that has neutral colors.

Migdal-Grunow explained this will add cohesion and unity to the look.

Page 10 Archesnews.com Fashion 2014

To the Street Stripes with spots, plaids with prints, mixing up your wardrobe has never been more in style!

Pair print size with body size

Photo by Lisa Roehner

According to Migdal-Grunow, when a print is really big on a smaller figure, it looks too overwhelming. If a print is too big on a fuller figure, it could also make that person look larger.

Similarly, prints that are too small can make someone look larger. It’s all about finding a balance in size.

Many people are nervous about mixing prints because when growing up, they were told not to do so. According to MigdalGrunow, Ann Taylor has been displaying mixed prints for several seasons. Initially, customers were nervous about mixing prints, but they are finally beginning to embrace this bold new look.

“We need new things in fashion to keep us interested,” Migdale-Grunow said.

Fashion Fashion2014 2014 Archesnews.com Archesnews.com Page Page911

Best of the Blogosphere

Top 6 Fashion Blogs according TO MMU Fashion Students

Consumers are no longer strictly looking toward major brands for fashion advice. Instead, they are seeking inspiration from fashion blogs. Inspirational outfit posts, shopping guides, fashion news, do-ityourself tutorials and trendy photography are some of the things that the fashion-conscious individual can get out of reading fashion blogs.

But with more than 177.2 million blogs on Tumblr alone, it’s hard to choose which are worthy of reading. To help you find a few of the best fashion blogs, I talked to Mount Mary University fashion majors about some of their favorites.

By Katrina Vrakas vrakask@mtmary.edu

www.lulutrixabelle.com What it’s about: The mixture of high-end and vintage clothing, dressing on trend on a budget, outfit posts and personal style.

Recommended by Rachel Schneider, junior

“

I like her style; it’s really different from most people and, as the title says, some of it’s pretty thrifty. She gets her clothes at the UK version of a garage sale and then she mixes it with more expensive stuff.”

Lucy Rance won the “Blog Award of 2012” from Cosmopolitan UK last year, according to her blog.

www.theblondesalad.com What it’s about: Daily outfit posts, model shots, designer clothing, designer collaborations, beauty and her travels.

Recommended by Kalia Vue, senior

“

I actually just like her pictures. She doesn’t write a lot, but she has a lot of good pictures.”

Founded by Chiara Ferragni

Page 12 Archesnews.com Fashion 2014

www.whowhatwear.com What it’s about: Current fashion news, trend reports, street style and how to wear current trends.

Recommended by Kera Benson, senior I like it because of the trend reports that they put out and they have little tips on how to wear the latest trend. They also answer questions on their blog.

So if you have a question about what kind of shoe to wear with a certain dress, they will answer it for you.”

“

Founded by Hillary Kerr and Katherine Power

www.manrepeller.com What it’s about: All things humorous, fashion news, current trends and styles, current events, pop culture, beauty and love.

Recommended by Maddison Sauthoff, senior I like her style and I feel smarter when reading it.

She doesn’t take fashion too seriously.”

After two years of being up and running, The Man Repeller blog started to receive about 2.6 million page views a month, according to Forbes.com.

“

Founded by Leandra Medine

www.fashionbombdaily.com What it’s about: The fashion industry, fashion news, show reviews, boutiques, celebrity fashion, current trends and style advice.

Recommended by Denae Amole, junior She touches on everything, so it’s a lot more diverse than the typical blogs. You can see everyone on there, even up-and-coming designers and fashion shows. She does a lot of celebrities but she also does a spotlight on people that are doing really great things with their fashion.”

Claire Sulmers has been recognized for her blog by major fashion publications such as Teen Vogue, according to her blog.

“

www.sincerelyjules.com What it’s about: Daily outfit posts, travels, and everything inspirational and cool about life.

Recommended by Amy Tramonte, post baccalaureate Personally I’m interested in travel so I like to see the places she goes. She incorporates a lot of food too, so it’s like a food, style and traveling blog.”

Julie Sarinana founded her blog in 2009 as a creative outlet and since then has been featured in fashion publications such as Lucky Magazine and Teen Vogue, according to her blog.

“

Fashion 2014 Archesnews.com Page 13

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Pattern!

Damask

by rennie patterson pattersl@mtmary.edu

Patterns can be seen everywhere. They play an important role in society, art, architecture, infrastructure and, of course, fashion and textiles. When it comes to textiles, there are an inexhaustible number of patterns and designs. From the onion-shaped Ogee to the zigzag of the chevron, each pattern has its own defining characteristics and its own name. Argyle is created with diamond shapes and is based on the tartan design of the Argyle clan, a branch of the Scottish clan of Campbell. The paisley is of Persian and Indian origin and is recognized as a kind of droplet-shaped plant motif. Here are just a handful of patterns with their corresponding names.

Houndstooth Scroll

Gingham Chevron Page 15 Archesnews.com Fashion 2014

Fashion at Your Fingertips

by Shannon Molter molters@mtmary.edu

In this high-tech age people use apps for nearly every aspect of their lives.

Fortunately for fashionistas, there are apps to simplify and improve their days, from outfit selections to color or pattern mixing to finding shopping discounts.

Here are my picks for the best free fashion apps:

pose The Pose app is centered around three common questions: “What do I wear to … ?”, “What do I wear with … ?” and “What are people wearing in …?”

By browsing through these categories, you are able to find the perfect thing to wear for any occasion, how to put together an outfit with items you already own and see what people in cities all over the world are wearing.

Every member or “poser” can create her own collection, or just browse through other people’s collections.

This app also features a product of the day, a featured poser and trending items within each of the three question’s categories.

Why it’s great:

Whenever you feel indecisive, you can get inspiration from other posers.

Page 16 Archesnews.com Fashion 2014

cloth This app allows you to take images of outfits and organize them in different categories, such as everyday, event, evening, vacation, work and active. It creates a virtual catalogue of looks you created in the past to remind you of your favorite outfits. This app is perfect for any girl who wastes time in the morning debating what to wear.

Why it’s great: It saves a lot of time for users because it creates a convenient catalog of your favorite outfits on your phone.

Trendabl This app allows users to upload images of fashion items. They can then add artistic filters, tag the photo with the brand, store, color and price of the fashion item and share the post with friends on social networks.

On Trendabl you are able to follow friends, fashion brands, magazines and bloggers.

Why it’s great: It has some similar features as Instagram but it is stictly all things fashion. It can be used as a shopping tool or a great way to discover new trends.

The cut The Cut is an app that features all of the runway photos from the world’s top designers in couture, ready-to-wear, menswear and bridal. The unique thing about this app is that it offers a game to go along with the runway photos. With every image you have the option of selecting “hit” or “miss,” and after you share your opinion, it gives you the percentage of viewers who agreed with you.

Why it’s Great: It allows you to keep

up with the top runway shows and trends while adding a fun factor of seeing how many people agree with your fashion sense.

Shop style Shop Style is a shopping app that allows you to specifically search for fashion or household items in a narrowed search.

First, you choose whether you are shopping for women, men, kids or home; then select the item type (accessory, dress, shoes, etc.).

Next, you have the option to narrow your search down by color, size, price, brand and much more.

This refines your shopping while the app searches its database of millions of products.

Why it’s great: It takes the stress away from shopping by making it more convenient and fun.

Retail Me Not

This coupon app supplies you with hundreds of thousands of online and in-store coupons.

It tracks where you are and sends you coupons for stores near you. It stores the coupons in the app, and when you are ready to use a coupon, you just show the cashier your phone.

Why it’s great: It saves you money and it takes no effort to find and use the coupons.

chic feed

This app features photos from top fashion blogs and websites. The purpose is to condense the top style posts of the day to one place so you do not have to visit multiple websites to view them.

Why it’s great: It makes the process keepingFeed up with your favorite 1. ofChic fashion bloggers much easier and more efficient.

Fashion 2014 Archesnews.com Page 17

Personality on Pavement by katrina vrakas vrakask@mtmary.edu

Prospect Avenue on the East Side of Milwaukee buzzes with people as unique as the nighttime stars, wearing a wide array of styles and colors of clothing. Suddenly a woman catches your eye. She is wearing a chunky sweater, high-waisted brown pants, a large plaid scarf, a knitted beanie and low-top sneakers. She encompasses everything about street fashion.

What is street fashion?

Street fashion includes outfits that are not styled by fashion experts or famous designers. It is about ordinary people expressing themselves through their own, unique looks.

“I consider street style to be outfits that you remember at the end of the day,” said Kristin Souvigny, senior fashion major at Mount Mary University. “When you’re out and about, you see so many people, especially in bigger cities. If someone is dressed in a unique way, they’re separating themselves from the general public.

I think it is most effective when current trends are taken into consideration, but the wearer styles themselves in such a way that it makes it personal.”

Although designer labels do play a part in looking fashionable, street style is more about combining designers and low-priced labels.

What makes street style unique is that anyone can pair a $2,000 Yves Saint Laurent leather skirt with a $29 blouse from H&M and still look as if she was styled by the hottest designers.

Not only is street style about self-expression, it also illustrates what is currently going on in society.

“You always see edgy styles when there’s unrest, or when there’s a fall in the economy or something like that,” said Trish Kuehnl, fashion professor at Mount Mary University. “Like in the ’80s – the whole punk thing. The reason why that started was because the street kids were rebelling against the monarchy and so they started doing the safety pins, and ripping up their clothes ... It starts from the street and it’s an amalgamation of what’s going on in fashion and what’s going on politically and economically.”

Page 18 Archesnews.com Fashion 2014

Why is street style important?

Street fashion provides inspiration for designers, stylists and other fashion professionals.

“Designers who have been at the forefront of the fashion world for decades are now taking a back seat to a younger generation of designers who gather inspiration differently,” said Sandra Keiser, chair of the fashion department at Mount Mary. “They look to the streets and pop culture for references that are more relevant to a younger generation of customers.”

Designer Derek Lam created a collection in 2012 called “10 Crosby,” which was inspired by the style of everyday people who walked down the sidewalks near his Soho studio in New York.

In 2011, Designer Jason Wu released his pre-fall collection that was inspired by twentieth century street style photographers.

Street style also provides insight for worldwide fashion brands and local boutiques on what is trending throughout the general public and what will be hot sellers.

“We pay attention to what the people in the neighborhood are wearing, and then whatever there is a demand for is what we sell,” said Aja Steffen, sales associate at Lela Boutique in downtown Milwaukee.

Who can wear it?

Anyone can embrace street fashion. It’s all about finding a look that highlights your personality and shows off your best features.

“In Milwaukee if you’re not wearing a Packers sweatshirt it’s like, who are you?” Souvigny said. “I always refer to the quote ‘dress like you’re going to get murdered in those clothes.’ Like if I were to get hit by a bus, I would hate to die in sweatpants and moccasins,” Souvigny said.

Where to spot it in Milwaukee Common areas to find local fashionistas include Broadway Street in the Third Ward, Brady Street downtown and Downer and Oakland Avenue on the East Side.

“I live in Bay View and certainly there are a lot of interesting fashion businesses opening there and Water Street has been designated Milwaukee’s new Fashion District,” Keiser said.

photos by rachel schneider

Fashion 2014 Archesnews.com Page 19

Springing Up a Fresh Crop of Styles

BY LOREDANA FARHAD farhadl@mtmary.edu

For those ready to transition into warm weather wear, incorporating a few new trends into an already established wardrobe can give outfits an updated spring perspective.

Whether it is keeping things monochromatic or incorporating a new pattern or color concept, these are a few ways to liven up a look for the sunnier months ahead.

White Shock

Above: Tracey Reese jacket and Raoul blouse.

Right: AG jeans.

Despite its resemblance to the not-yetdiminished snow, wearing white from head to toe is a fresh way to lighten up your spring wardrobe. This might be an intimidating venture for those weary of the hue, but there are plentiful options. A blousy peasant top paired with crisp pants or a flowing dress and a simple pair of sandals, all in the stark shade, will have any wearer feeling sun-ready.

Art as Fashion Making a statement this spring are prints galore, in a slew of colorful shades that are nearly impossible to stray away from. Painterly, graphic and even abstract motifs are on everything, from dresses to pants and shoes. Incorporate one piece into your ensemble for a pop of interest, maximizing optimum impact.

Clockwise from top left: Purple Jungle pouch; Equipment dress; Clover Canyon pants.

Page 20 Archesnews.com Fashion 2014

Clockwise from top: White+Warren sweater & 360 Cashmere scarf; Majestic t-shirt; Tory Burch wallet

Pink Pops Pink is no longer the shade of choice only for the girly-girl. In fact, the hue is taking on a new personality, turning up in masculine-inspired pieces like oversized sweaters and trouser pants. It is being shown in softer hues this spring, with more vivid versions to come in fall. Want to really emphasize the change in seasons? Layer multiple pastels, like ice blues and lavenders, with your rediscovered love that is blush pink.

All clothing and accessories provided by Faye’s Boutique fayes123.com

Fashion 2014 Archesnews.com Page 21

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Displays at Neiman Marcus 737 N. Michigan Ave., Chicago

Catching Your Eye, enticing you to buy

Photos by Rachel Schneider

By Kristin Souvigny souvignk@mtmary.edu

Fashion 2014 Archesnews.com Page 23

I

n the store window for a designer boutique in Tokyo, a colorful Hermès scarf is draped in front of what appears to be a portrait of a lady.

Suddenly her eyes close, her mouth moves and an illusion is instantly created of her blowing through the scarf, the Hermès printed silk fluttering towards the viewer.

This simple window display is evidence that the future of visual merchandising is here.

Visual merchandising is about creating an exciting in-store experience.

Merchandisers create floor plans and threedimensional displays by setting color combinations within departments, building fixtures to uniquely display products, and styling mannequins. The

Page 24 30 Archesnews.com Fashion 2014

ultimate goal is to attract the attention of potential buyers and maximize sales.

Trish Kuehnl, a visual merchandising professor at Mount Mary University, said visual merchandising is necessary in order to grab customers’ attention.

“A lot of people see visual merchandising as a ‘nice to-do’ for their stores, but it’s a ‘have to-do,’” Kuehnl said. “We need to entertain the customer. We need to draw them in and say, ‘come shop here and spend money so you can take this entertainment home.’”

As online shopping becomes increasingly popular, many stores are trying to mimic the interactivity of shopping on the Web in the physical stores themselves. From a store merchandiser’s perspective, online shopping is a challenge. While the

Internet provides another income for profit, it can pull from brick-andmortar store sales. That is why it is becoming essential that stores deliver the interactive experience of online shopping in order to compete for customer attention.

For example, Swedish fast fashion retailer, Hennes and Mauritz (H&M), who launched online shopping in the U.S. in August 2013, tries to create an in-store experience that customers can’t receive from shopping online.

“When handling merchandise, we have to make an impact on the shopper and now it’s more important than ever,” said Erin Harrington, a visual merchandiser at H&M

Visual Merchandiser. “Our store environment needs to be exciting and interactive ... We need to be constantly delivering something so visually stimulating that they come back for more.”

Mannequins and still life displays have always served the purpose of producing a story that prompts a purchasing decision. For example, fashion retail stores will have a series of mannequins to display a look that could be worn not just for a specific occasion, but for a general time of the year such as the start of a new school year, or for the holidays.

As visual merchandising is becoming increasingly interactive, new technology can be seen anywhere from digital signage to in-store

TVs, or even to mannequins that move.

Chicago photographer Margaret Busk always has her eye out for the unique. “The holiday window displays on high streets like Michigan Avenue are always so impressive,” Busk said. “It definitely lures me into a store because you know that unique theme will be carried through the merchandise. Suddenly I find myself shopping when I had no previous intention to do so. I guess that’s just what they call ‘great marketing.’”

Technology is also used in many stores to simplify to purchasing process.

Employees with iPads and store laptops can pull up product information at

their fingertips. Digital signage is also influencing purchasing decisions by providing flashy graphics, drawing in customers.

Even mannequins are becoming high-tech with security cameras planted in their faces.

Despite the influence of technology on visual merchandising, some believe that ultimately, good products will sell themselves.

“In my opinion, stores don’t need to spend money on becoming high-tech, especially in a fashion environment,” Harrington said. “When it all comes down to it, a shopper is going to buy based on price and fit. We can be efficient in good old-fashioned customer service.”

Fashion Fashion 2014 2014 Archesnews.com Archesnews.com Page Page 25 31

Organize similar pieces together. Argenzio organizes from short-sleeve to long-sleeve, then bottoms, short to long. Keeping similar garments together makes it easier to find what you are looking for. To save space buy tiered hangers to hang everything from shirts to skirts. For basics, use a hanging space saver. Let each compartment store different items whether it’s sweatshirts or colored jeans.

Closet Organization Closets provided by Michelle Argenzio and Heather Furness

Utilize hooks in your closet for items that you wear every day.

They are inexpensive and can hang more than clothes.

You can hang your favorite hats, jewelry and purses on them.

by rachel schneider schneidr@mtmary.edu

Have you ever spent an hour looking for your favorite black booties, only to find them buried underneath a pile of clothes on the floor of your closet? When you look for something in your closet, do you just want to shut the door and not look back?

You’re not alone. For many, closets become a dumping ground, but it doesn’t have to be that way. Michelle Argenzio, a sophomore studying fashion merchandise management, and Heather Furness, a sophomore studying interior design, keep their closets in pristine condition. Here are their tips on how to keep your closet organized and functional — so you’ll never have to go searching for your favorite shoes again.

Furness keeps her most worn styles of the season near the door for an easy grab and go. For the rest of your shoes, store them up in your closet to save space. Stack bins or use the typical shoe storage system with three or more tiers.

Accessories work better for you when they are easily seen. Argenzio stores her scarves in foldable bins; they are visible and easy to access.

Photos by Rachel Schneider

Page 26 Archesnews.com Fashion 2014

DIY:

Scarf and jewelry storage and organization For a simple and inexpensive way to organize and make your scarves and jewelry visible and easy to grab, try our DO-IT-YOURSELF project.

Supplies * One package of plastic shower curtain rings ($1.19 at Target) * Coat and hat wall hook ($3.59 at Target) or a hanger * Your scarves and jewelry

Photo by Rennie patterson

Fashion 2014 Archesnews.com Page 27

A Bag Fit for the Gym

As the weather begins to warm, students are getting in shape for the upcoming summer months. Here are some ways the Mount Mary community packs for a workout.

by rachel schneider schneidr@mtmary.edu

What do you need to go from workout to WOW?

“

Two pairs of shoes, a lacrosse ball to massage my muscles (post-therapy treatment), Victoria’s Secret spray and like 20 hair-ties, headbands and bobbypins...

”

Brooke Slamka Junior Criminal Justice & Math Major

“

MP3 player and headphones, and you can’t survive the workout without water.

Samon Williams Senior Communications Major

“

”

Water bottle, keys, lock, sweats, change of shoes, iPod and headphones.

Christy Kugler Junior Occupational Therapy Major

”

1 2 Photos by Rachel Schneider

Page 28 Archesnews.com Fashion 2014

3

Gym bag provided by Karen White

4

5

7

6 10

8

1. Garnier Fructis shampoo.

Walmart $4.97 2. Stainless steel water bottle.

Walmart $7.77 3. Gym bag. Victoria’s Secret $24.50 4. Cosmetic bag. Macy’s $15 5. Towel. Walmart $1.97 6. iPhone and headphones.

Apple $199

9

7. Vaseline Cocoa Radiant Body Gel Oil. Walmart $10.94 8. Straightener Sam’s Club. $60 9. Tennis shoes. Nike $100 10. Degree anti-perspirant & deodorant. Walmart $2.47 Fashion 2014 Archesnews.com Page 29

Page 30 Archesnews.com Fashion 2014

BUY. SELL. SWAP.

ONLINE resale SHOP

BY Pa Chang Her herp@mtmary.edu

Renew. Reuse. Refashion.

Do you have clothes sitting in your closet waiting to be worn or tossed out? You can make extra cash by selling or swapping out your closet for something new with Vinted, a new app that helps you swap, sell and buy clothes and accessories worldwide.

It is free to register and it is recommended that Facebook is used as a login to show your purchases and sale items with other Facebook friends.

The Vinted team is made up of a “small, but very dedicated group,” said Rachel McFarland, Vinted marketer.

The Vinted employees also continue to look for people who love Vinted to join the team as they continue to expand the company. One such extension of the company came about with the recent addition of the cell phone application.

“Being a mobile app gives Vinted an advantage over brickand-mortar resale stores because you can buy items from around the country, so you find a great deal of diversity in the items – both in regards to seasonality as well as style,” McFarland said.

The company is a whole new world of selling gently used clothing. Most resale stores pay you a fixed price. With Vinted, the seller determines the price of the clothing, including shipping costs.

In order to help Vinted remain as an active company that helps women around the country with

new apparel finds, 19 percent of each item’s total cost goes back into the company.

“I’ve completely changed my wardrobe without buying any new clothes,” said Taylor MacDonnell, Vinted member. “I have mostly swapped items which only cost around $2 to ship so it’s like paying that much for a new clothing item!”

Vinted has not only helped many individuals cash out their closets and/or rather change their ways of getting rid of clothes and shoes, but also transformed online shopping into a forum to meet new people.

“Vinted has impacted me by giving me a new affordable closet without leaving my house, and I’ve meet really cool girls on here, too,” said Marie Mabilangan, Vinted member.

The payments are secured through PayPal, or through money orders, while shipping is sent via United States Postal Service.

MacDonnell has made on average $50-$60 a month using the app.

“It’s nice to have the extra cash for the things I don’t wear anymore,” MacDonnell said.

Vinted is used for different reasons depending upon the user, whether it be for revamping a closet space, or cashing in on unworn clothes, yet it provides each user the opportunity to become part of one network of online shoppers.

“We are more than just a place to sell, buy or swap clothes.

We are a community of stylish girls,” McFarland said.

“

“I’ve completely changed my wardrobe without buying any new clothes. I have mostly swapped items that only cost around $2 to ship, so it’s like paying that much for a new clothing item!”

Taylor MacDonnell Vinted member

”

To sell or swap your own clothes, visit

www.vinted.com Fashion 2014 Archesnews.com Page 31

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Mount Mary Creates

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