Our Serene Sales Blueprint

Serene Sales A MORE PEACEFUL PATH TO SELLING YOUR PROPERTY A N G E L A

&

M A R T I N

N E A L

WWW.LINCOLNPROPERTYEXPERTS.COM

Tel: 01522 302121 email: angelaandmartin.neal@thepropertyexperts.co.uk

WELCOME

Hello, it’s lovely to meet you!

Even if you’re only thinking of selling, you’re probably already overwhelmed with all of the conflicting advice out there.

Don’t worry, we’re here to help!

We became estate agents after a particularly difficult house move, with the aim of making the process easier to understand, more honest, and far less stressful.

As

introverts

ourselves,

we

understand

the

concerns you face - from the pressure to make a decision and dreaded phone calls to find out what’s happening, to last-minute viewings, and a constant stream of invasions by strangers.

As we’ll outline in the next few pages, it doesn’t have to be that way.

And there’s no compromise on finding you the best buyer or achieving maximum market value for your home!

Thank you for the opportunity to share our service with you.

Angela & Martin

TABLE OF CONTENTS Page 4 - A Quick Note: How We Work is a Little Bit Different Page 5 - Stage 1: Getting to Know You & Your Home Page 6 - Stage 2: Presenting Your Property Page 7 - Stage 3: Promoting Your Property Page 8 - Stage 4: Achieving Maximum Sales Price Page 9 - Stage 5: Sales Progression Page 10 - Meet Angela & Martin

A QUICK NOTE: HOW WE WORK

Our service is truly personal. We work together for all of our clients, providing 1:1 support throughout every stage. That means that we answer any enquiries, conduct appraisals and viewings, and do all the marketing and negotiation ourselves. So you won’t have to meet someone new as your sale progresses, or worry about reaching the right team member.

We work 7 days a week, between 8 am and 8 pm, so there’ll never be any long overnight or weekend waits for news, and you can contact us directly via telephone, email, WhatsApp or text - whichever is the most comfortable for you :) We deliberately limit our portfolio to 5 properties so that we can provide your sale with the time, energy and attention it deserves.

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STAGE 1

GETTING TO KNOW YOU & YOUR HOME

It’s no exaggeration to say that the most important aspect of your home sale is actually you. Whether you’re moving for a new job, to be nearer family, or to downsize, our marketing services and pricing strategy will be tailored to your circumstances and preferences, as will the ways in which we communicate updates or request information from you.

The traditional way of getting to know you and your home is through an in-person market appraisal. If the idea of inviting us into your home feels like a big step, we totally understand! Instead of discussing everything in one meeting, we can provide you with a package of materials that you can read through at your own pace, including a provisional appraisal of your home (we cannot provide an official appraisal without seeing your home in person) and we’ll be happy to answer any questions you have.

If you decide you’d like to work with us, we can then visit for a free market appraisal - there is still no obligation, this just gives us a chance to finalise our appraisal and discuss how we’d get started.

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STAGE 2

PRESENTING YOUR PROPERTY

Although property programmes are incredibly popular, buyers still find it difficult to visualise how they might use a space, so presentation is key to making the most of your listing. We offer an optional complimentary consultation with leading UK homestaging experts. Even if your home doesn’t require staging, you can pick up some valuable tips on how to prepare your home for sale. We can also provide general styling advice, and we’ll give you a checklist of recommendations so you won’t need to remember everything!

Our listings feature professional photography, video and 3D floorplan & virtual tour.

We will be on site on photography day to co-ordinate the pros and keep disruption to a minimum.

Click here to see our full marketing guide (opens in Issuu)

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STAGE 3

PROMOTING YOUR PROPERTY

We’ll provide you with a 4-6 week marketing plan, setting out all the steps and anticipated timescales. In addition to listing your home on the major property portals (e.g. Rightmove, Zoopla etc.), we use a range of direct mail & canvassing cards and social media marketing to reach potential buyers, and contact other vendors looking for a home like yours.

We don’t just sell your home but the local lifestyle, too - we’ll highlight local amenities and attractions throughout our marketing, and include a dedicated space to the local area within our 24-page colour brochure (in-print and online).

And we’re working on a top-secret project to provide even more local information!

Whilst a lot of people move home within their local area, we market to a wider audience to capture the interest of those looking to move into the Lincoln area from farther afield.

We advocate the “Open House” viewing strategy, as this allows us to show your home to multiple buyers at the same time; this aims to generate competition between buyers, but it also means that you only have to vacate with the kids and the pets for a few hours, instead of doing so over an unpredictable series of viewings. We’re happy to conduct individual viewings as well - our service is about what suits you best.

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STAGE 4

ACHIEVING MAXIMUM SALES PRICE

We will discuss with you a number of pricing strategies, including those designed to create competition between buyers and increase the price. We are trained to negotiate with potential buyers to achieve the best sales price, and you can instruct us if you’d like us to pass on all offers, or only those over a certain value.

We carefully qualify every buyer by checking proof of funds and mortgage approval, the length of chain and their own sale progression, so you can make informed decisions when receiving offers, as to which buyer is best for you.

Summer 2023 data from Rightmove suggests that properties that experience a price reduction are 10% less likely to go under offer.

They are also on the market for more than double the time, before they go SSTC (Sold Subject To Contract).

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STAGE 5

SALES PROGRESSION

As soon as you list with us, we create a digital legal pack. This advance preparation of the documents can shorten the legal conveyancing stage by 3-4 weeks.

Buyers are likely to have questions as the sale progresses. Pre-empting possible questions regarding building work, insurance, warranties etc. will minimise delays, so we’ll work with you to collate the information you are likely to need, beforehand.

If you do not already have a conveyancer, we suggest that you use a proactive firm specialising in property transactions, and we are happy to make recommendations if you would like us to!

We also recommend that potential buyers instruct a solicitor as soon as they start their property search or view your home, so there’s no delays starting the sales progression process.

Once you accept an offer, we agree timescales with you and your buyers for completing the conveyancing process, thereby reducing the possibility of the sale falling through. The process can be complex but it’s our job to keep the sale progressing as smoothly and quickly as possible, and we liaise with everyone involved to minimise hiccups and keep all parties well-informed. We will provide you with an outline of the steps needed to reach exchange of contracts and completion, so you can track the progress, too.

Getting your sale to completion is probably the most stressful part of the process.

But rest assured that we’ll be there to offer advice and support all the way.

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MEET ANGELA & MARTIN

We’re not your typical estate agents. We’re naturally introverts! And, although Angela has always loved property programs and scrolling through Rightmove, we didn’t become estate agents until we realised that we wanted to make a difference to the industry - and improve the experience of moving home. We’ve always been passionate about helping others, and, after our last move left us homeless for 3 months (thankfully we were taken in by family), we felt the call.

Born and raised in Lincoln, there’s nowhere else Angela could ever call home, Lucky enough to attend Lincoln Minster School and the University, she knows just how special the area is, and has a lifetime of local knowledge.

We’re partner agents with The Property Experts, so we have the support of a nationwide network, whilst being a selfemployed husband-and-wife team. When we’re not busy with real estate, you can find Angela in the Cathedral Quarter or library, scribbling down ideas for her debut fantasy novel. Martin will be scanning the skies for the Red Arrows.

We’d love to help, so please contact us if you’d like any advice or we can support your move in any way x

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