Your Home's Marketing Plan

YOUR HOME'S MARKETING PLAN

To Attract More Buyers in Today's Market

ANGELA & MARTIN NEAL

THE LINCOLN PROPERTY EXP

WELCOME TO YOUR CUSTOM MARKETING PLAN

honoured to share with you a rehensive, modern strategy thoughtfully designed to make your home stand out.

Each component is key to attracting more qualified buyers, generating higher offers, and selling your home as quickly as possible in today's market.

From an innovative social media strategy to enhanced promotions, the attention to detail throughout your home's marketing plan highlights all your home has to offer while standing out from the competition.

This modern marketing approach, combined with our purposeful positioning of your property, including pricing and staging, is proven to generate the results you're looking for.

So, we invite you to learn more about the marketing approaches I'll leverage with the goal of successfully selling your home, and thank you for the opportunity to list your home.

TABLE OF CONTENTS

The following pages detail the complete marketing strategy for your home.

Page 4 - Your Home's Story

Page 5 - Home Staging & Styling

Page 6 - Professional Photography

Page 7 - Video Content walkthroughs

Page 8 - 3D tours & interactive

Page 9 - The Top Property Portals

Page 10 - Social Media Strategy

Page 11 - Email Marketing

Page 12 - Open House + Promo

Page 13 - Marketing Materials

Page 14 - Your Marketing Professionals

YOUR HOME'S STORY

We'll begin your marketing plan by crafting a compelling description of your home and what makes it unique.

This written overview will be used on all major propety portals, including Rightmove, Zoopla and On The Market, and feature within print marketing materials, social media content, email, and more.

Your professionally written "home story" will draw buyers' attention to your home's features, share important details, and entice buyers to take the next step.

will come to life for buyers before they even step through the door!"

HOME STAGING & STYLING

Potential buyers can sometimes struggle to envisage living in a new home. Home staging can help them to better visualise the space and the lifestyle that they can enjoy. It also makes for fabulous photos.

We offer a complimentary consultation with leading UK staging experts. Even if your home doesn’t require staging, you can pick up some valuable tips on how to prepare your home for sale, and we can help you in getting your home ready for marketing.

70%

of estate agents said that home staging increased the offer value between 3 and 6%

95%

of interviewees said that staged homes sell faster than non-staged homes.

*STATISTICS TAKEN FROM HOME STAGING ASSOCIATION REPORT

PROFESSIONAL PHOTOGRAPHY

Your home will shine in the best possible light with professional photography.

These high-quality images put your home's best foot forward, highlight top features, and allow potential buyers to explore all the details.

Studies suggest that homes with professional images sell more quickly due to a higher perceived value

Buyers also report photos as an integral component in choosing which homes to schedule viewings for.

To leverage its effectiveness, we'll use these images across all marketing efforts, from the online listing to social media, print marketing, and more.

“Great photography can quadruple enquiries”

- Rightmove

VIDEO CONTENT

Video marketing brings your home to life and captivates potential buyers.

In today's digital world, people watch more videos than ever across social media and online. Yet, not many listings feature videography.

For potential buyers browsing homes on social media and property portals, video stops their scroll. By featuring a series of videos, your home will capture more attention online.

It also easily allows those buyers to connect with the details of the home right away and start envisioning their life in the property.

Your home's video marketing will include:

Promotional teasers

A walkthrough style tour

Trending video content for social

3D TOURS & INTERACTIVE WALKTHROUGHS

Allow potential buyers to seamlessly walk through your property without ever physically stepping inside.

3D home tours make this possible, using advanced technology to create an interactive and complete tour of your home.

Your 3D tour attracts more buyers while also filtering out those who might not be right for your home. This approach can reduce unnecessary showings and work to attract those who are the most motivated to buy your home.

Homes with 3D tours have been found to sell at a higher sales price and spend less time on the market!

90%

of buyers would be more compelled by a listing with a 3D virtual tour

95%

of people are more likely to call about properties with a 3D virtual tour

THE TOP PROPERTY PORTALS & APPS

Your home will be featured on all the major property portal websites and apps to maximize its online exposure. Today's buyer heads online, rather than to the High Street.

By showcasing your home across the most popular sites, your home will receive more views. It will also stand out from other listings with your engaging "home story," professional images, 3D tours and video content.

SOCIAL MEDIA STRATEGY

Today's modern buyer often turns to social media when searching for where to live, tips for buying, and of course, to find their dream home.

To position your home front and centre, we're proud to offer a comprehensive social strategy that works to attract potential buyers throughout their journey

We'll amplify your social marketing with videos, reels, stories, and personalised social media posts that are designed to enchant even more propsective buyers for your home!

"Our social media strategy is designed to attract local buyers while highlighting your home in an engaging, modern way."

EMAIL MARKETING

Email marketing is a direct and effective way to get your home in front of more potential buyers.

Capitalizing on the power of my network, I'll use email to send your home to those who may be most interested in buying.

Featuring your "home's story" and engaging visual content, your home will be prominently displayed in my email marketing efforts that people are already looking forward to receiving.

"Your home will be in the inbox of more buyers as a featured property in our popular local email newsletter "

OPEN HOUSE WITH ENHANCED PROMOTIONS

Your modern open house strategy features an in-person event and is amplified with the latest in marketing.

These purposeful events will be welldesigned to support the sale, including marketing to maximize attendance and creating a welcoming atmosphere that encourages guests to fall in love with your home.

We'll welcome potential buyers inside to take a first-hand look at your property while generating more local buzz through the following marketing promotions:

Social media posts

Promotion on property portals

Email invitations

Print marketing to local neighbourhood

Local signage & more!

OPEN HOUSE

SUNDAY

HIGH QUALITY MARKETING MATERIALS

Marketing materials are an impactful way to professionally present your home through beautiful imagery and captivating language. These are tangible pieces buyers can refer back to and will highlight all of the property's top features.

Your home's marketing materials will include:

Colour 24-page property brochures, including local lifestyle information

Digital local buyers’ guides

Direct mail postcards, including Open House invitations for the local neighbourhood and home sellers within a 5 mile radius and more!

"From online representation to print, no detail will be overlooked."

YOUR TRUSTE MARKETING PROFESSIONAL & LOCA PROPERTY EXPERT

Thank you for the opportunity highlight the ways in which we market your home, should choose to instruct

You can rest assured that we promote your home in the m strategic and innovative w possible, all while maintaining commitment to exemp customer servic

We will be your single poin contact, so we will always know things are progressing. As we w evenings and weekends, there w be any long overnight or week waits for updates. We also limit the number of properties we list at any one time, so we can give your home move the time, attention and energy it deserves. It’s our mission to change the way estate agency is perceived, and for selling your home to be a positive experience every step of the way.

We look forward to celebrating your sale with you in the near future!