About Engel & Völkers

Working with Engel & Völkers Experts at your service When considering the buying or selling of a property, it is essential to work with professionals who are experts in the markets they serve and who take the time to understand your unique real estate goals—characteristics that are evident among all Engel & Völkers real estate advisors. These individuals have been selected for their unparalleled professionalism and their dedication to providing high-quality, personal service.

Each advisor worldwide is devoted to our core values of competence, exclusivity and passion, as they represent a premium, global real estate brand with 40 years of experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally.

We will do all we can to market your property in order to obtain the best outcome for you—the highest possible purchase price and a stress-free transaction.

With warmest regards,

Christian Völkers, CEO and President

The Engel & Völkers story Our origins as a global leader Engel & Völkers’ was founded in 1977.

We began as a specialty boutique agency providing high-end real estate services to wealthy European investors in search of assistance from experts who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation for our unparalleled level of service, highly valued network and strong market leadership. Our successes led to greater demand for our specialized premium-level services. With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our higher standards of quality. In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication we defined our brand and continue to showcase the premier properties we represent. In the same year, we also established the Engel & Völkers Academy to maintain our standard of quality among the growing numbers of expert real estate advisors who chose to represent our brand.

In 1990, we opened our first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 10,000 real estate advisors in over 30 countries spanning five continents.

Though the Engel & Völkers firm has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success—local market expertise, a highly valued network and an unparalleled level of service quality.

A higher standard, worldwide 30 + countries spanning five continents

Engel & Völkers is where our clients are, in the world’s best locations. As one of Europe’s most recognized real estate brands, Engel & Völkers continues to rapidly expand across The Americas, specializing in the sale and leasing of premium residential properties. Engel & Völkers is part of a culture that appreciates fine living and discerning taste. Our reputation among a high-end segment of buyers and sellers has given us the ability to represent the highest echelon of properties including classical mansions, castles, palaces and cloisters.

While we continue to reach new heights in premium real estate markets, we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their real estate aspirations.

Wherever an Engel & Völkers office has opened, whether in Europe, Africa, Asia, or in the Americas, the worldwide recognition of our brand follows. For the homes we

represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand and our local expertise. This unique strategy has enabled us to successfully reach qualified international buyers for the homes that we represent.

Competence, exclusivity and passion The core values that define us There is a single vision shared by the thousands of professionals who represent Engel & Vรถlkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context -- with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce

the meaning of our brand for each and every Engel & Vรถlkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

Local and international expertise Providing world-class service Engel & Vรถlkers began providing services 40 years ago as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators

offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop. Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

More than real estate agents Delivering peace of mind The best real estate agents help their clients buy and sell homes. At Engel & Völkers, they go above and beyond to offer you guidance and insight in ways not every agent can. In fact, we designate our agents as “advisors,” to better define the premium level of service they provide. Engel & Völkers consistently maintains a high level of service experience throughout the world by managing performance at every stage. We are extremely selective of the advisors who join us. We approach top performers with proven track records and real estate professionals who are well-respected within their communities.

A deep understanding of client service is

essential, and while our advisors start out great, they always strive to be better.

As local experts, our advisors live and breathe the communities in which they serve and can recommend restaurants, movie theaters, financial institutions, popular tourist attractions and cultural events. Most importantly, they can talk about the real estate market and where your home fits within the bigger picture.

Engel & Völkers advisors provide more than facts. They deliver peace of mind.

They will provide you with valuable insights that are relevant to your personalized needs and will see to every detail throughout the transaction process and beyond.

Every home is a mansion Premium service always While Engel & Völkers represents historic castles and mansions across the globe, we pride ourselves on representing homes at all price points, providing the same standard of premium service and personal attention for all. No matter the price, size or style of a home, Engel & Völkers’ core values ensure the very best service and commitment are delivered to all clients. Our experience and achievements in the worldwide locations in which we operate have given us a breadth of tools and strategies to be effective. Our approach includes thorough market research,

strategic marketing and maximum exposure throughout our network. The international recognition of our brand continues to provide the advantage of gaining the attention of a wider audience of potential buyers for every home we represent. Through periods of strong economic growth and in less certain times, Engel & Völkers has maintained consistent success in its sales for the past 40 years, and we look forward to serving you.

People are talking What they have to say may help you At Engel & Völkers it is our passion to deliver the highest quality of service to all of our clients. We do not take for granted that many of our clients keep coming back to Engel & Völkers for their real estate needs and instill so much trust in us that they continue to refer our services to their friends and family.

To ensure we maintain our premium service standards at every point across the Engel & Völkers network, we invite our clients to complete an interactive

post-transaction survey to share feedback on their experience with their particular Engel & Völkers advisor. This feedback allows Engel & Völkers to identify and continue to build on its strengths as well as create new advisor coaching and training opportunities to continue to improve the customer experience. Your insights also help inform other consumers as they look to validate their decision to work with a specific Engel & Völkers advisor.

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GG magazine Showcasing the Engel & Völkers lifestyle Engel & Völkers’ GG magazine, is a high-end, glossy publication that offers our clients a way to stay informed of the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design and architecture as well as profiles of innovators, artists and celebrities, and the incredible homes in which they live. GG is also the premium magazine in which we feature premier properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our international network of attractive markets in The Americas and Europe, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

The strength of our network Our collaborative approach With Engel & Vรถlkers you have a dedicated team working to achieve your real estate goals.

Working with Engel & Vรถlkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends who is supported by members of Engel & Vรถlkers Americas at its New York City headquarters as well as representatives of our global headquarters team in Hamburg, Germany.

Your advisor also has access to our exclusive network of international Engel & Vรถlkers professionals to increase exposure if you are looking to sell your home or if you seek to buy domestically or abroad.

The power of the Engel & Vรถlkers network is demonstrated through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation and global outreach.

Global marketing support Fully dedicated team of experts Engel & Völkers manages a worldwide marketing department in our corporate headquarters in Hamburg to support our shops and advisors worldwide. We also have a marketing team in our Americas corporate headquarters in New York City to focus specifically on the properties we represent in the Americas. In each of our shops, a dedicated marketing specialist works with our advisors with support from our national and global marketing teams to create customized, multichannel campaigns for each property we market.

We take a data-driven approach that starts

with research. We identify the unique qualities of a property and place it in the context of current and trending market conditions. We identify target market groups and create campaigns to provide maximum exposure of the property but with messaging and branding to attract the most qualified buyers. We also access Engel & Völkers’ propriety international network of clients who already consider our brand as a trusted source of valuable real estate properties.

Properties listed with Engel & Völkers share the same recognition of representing a higher standard.

Professional photography Eye-catching imagery best in their fields and produce work that captures both the details and the essence of a property’s greatest features. On our websites, brochures, print advertising and videos, exceptional presentation is not only an essential requirement of the Engel & VÜlkers brand, it greatly increases the chance of connecting your home to the right buyer.

Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally styled. We work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the

Digital, mobile and social Engaging qualified buyers Mobile devices and online search tools have given home buyers the ability to know more about a property before their first contact with a real estate professional. Notably, more than half of home buyers use a mobile device to search for a home, and we’ve made sure that Engel & Völkers properties are included in a consumer’s search along the way. Our digital strategy maximizes the exposure of our property listings through partnerships with the

most popular real estate search sites, targeted social media activity and the development of new mobile and tablet apps. The Engel & Völkers brand maintains its quality standards across the board from visual presentations and usability to content on all digital devices.

We provide valuable and original digital content, robust functionality and attractive design to retain visitors and keep them coming back to your property.

Making virtual a reality Bring your home to life Our virtual reality technology allows prospective buyers from around the world to immerse themselves into your property to help them make a more informed decision. Through Engel & Völkers’ international reach and virtual reality offerings, the possibilities are endless.

Every home has dimension that photos simply can’t capture with distinction.

Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience. Through Engel & Völkers’ Americas partnership with immoviewer, individuals can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect of a home and help target their search. To provide the most premium listing experience for you and your prospective buyers, a virtual listing tour is part of our marketing strategy.

Superior online presence Capturing millions of visitors each day The Engel & Vรถlkers network of websites is at the center of our integrated online marketing strategy. It includes our local, national and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, The Americas and from countries around the world. Our website leads in the industry for its design, tools and functionality. The intuitive and visually captivating layout of the Engel & Vรถlkers websites enhance engagement and generates leads. As part of the overall web strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers, while potential buyers can discover our listings throughout the nation from our Engel & Vรถlkers Americas sites. International buyers visiting any of our other Engel & Vรถlkers websites are also linked into our pages.

The E&V mobile strategy An app that moves you Engel & Völkers understands that the majority of real estate related searches happens on mobile devices. To ensure we best meet the needs of today’s mobile clientele, we offer the EV Real Estate app to help get your listing directly into the hands of potential buyers.

With EV Real Estate, users have access anytime, anywhere to homes for sale throughout their specific neighborhood and beyond. This easy-to-navigate design creates an enjoyable experience and allows users to search for homes based on their current location or any home by simply adding in an address, city or zip code. EV Real Estate will display property details including price, square footage, estimated mortgage, taxes, features, days on market, pictures, maps and more.

EV Real Estate also allows you to view your listing exactly how potential homebuyers see it, in addition to comparable listings in your market. Most importantly, you can easily share your listing via text or email directly from the app to friends and family to increase exposure. Your specific real estate

agent’s information will remain associated with this application as you share so all questions will be directed to the individual primarily focused on your property. As you look to make your next real estate purchase, it’s also a great tool to search, save, sort and share your favorite homes.

Market Oriented Valuation Research and results With Engel & Völkers, listing your property provides the invaluable benefits of exposure to our highly targeted contacts and network of shops and advisors, as well as our international recognition that attracts the widest group of qualified buyers from around the world. The listing process begins with a comprehensive analysis of your property by an Engel & Völkers advisor who uses proprietary tools and standards to create a Market Oriented

Valuation that includes a pricing and marketing strategy, giving your home a greater chance of finding the best buyer in an acceptable time frame. A Market Oriented Valuation performed by an Engel & Völkers advisor is an essential part of the services we provide. It is the most accurate assessment of your home’s value based on data and information that includes current and historical real estate activity in your market.

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Detailed knowledge of the local market provides insight into the buyer’s perception of the home’s value.

Accurate pricing based on comparative market analysis is key to achieving the best possible value from the sale of your home.

Starting with an accurate price from the outset will yield the highest results.

Interest in a home new to the market drops significantly the longer the home remains on the market.

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Certain home improvements may be suggested to help sell the home, however, in some instances the portion of the price related to home improvements may be less than the actual cost of improvements.

An offer will typically be lower than the listed price, but can be negotiated higher since an offer also signifies that a connection to the home has already been made.

Giving you the EDGE.™ Smart marketing. Extensive exposure.

Global reach with boutique style is what you can expect when working with an Engel & Volkers advisor here and around the world . . . and we've sharpened our EDGE. Committed to delivering the highest level of customer service, Engel & Volkers provides Extensive Domestic & Global Exposure (EDGE) designed to maximize exposure of your listing to qualified, targeted buyers worldwide.

Through the most highly trusted strategic online and mobile marketing partners, the Engel & Volkers network spanning more than 30 countries and the white-glove professionalism of your local advisor, we market your property with the upmost care and competency.

Let us provide the EDGE you need to sell your home and begin your next adventure.

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Zillow Group , Connecting with today s consumers Zillow is a leader among online real estate search engines, reaching 160 million visitors each month. Listing your home with Engel & Vรถlkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Vรถlkers branding to truly stand out.

JamesEdition.com The world’s luxury marketplace JamesEdition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accoutrements of a luxurious lifestyle.

showcased online to premier global markets including London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, Buenos Aires, as well as the United States and Canada.

Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 1.1 million real estate visits each month by visitors located in 120 countries, your home will be

Listing your home with Engel & Völkers provides access to this desirable audience where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.

Juwai.com Connecting with affluent Chinese buyers Our strategic partnership with Juwai.com markets your property to high net-worth Chinese buyers looking to invest internationally. With over 40 billion* spent in overseas real estate purchases, Chinese buyers are the largest international buying force in real estate.

Juwai.com, reaching 3.1 million affluent Chinese buyers each month, is the largest and most authoritative source for global real estate data and advanced searches that are designed for the Chinese property buyer. Providing a full range of services

to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element.

With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers.

Global reach for local listings Real international exposure The world searches for homes online.

Our philosophy is that smart digital distribution helps sell properties more quickly for higher prices by bringing a greater number of buyers to the table.

In the US for example, International buyers account for 121 billion in total transaction volume, with an average home sale price of $454,000.* To ensure you have the strongest global online exposure for your home, we have established relationships with over

100 trusted international websites around the world offering an expansive marketing reach into 65+ countries. As part of our comprehensive digital marketing strategy, all Engel & VĂślkers listings, complete with property information and photos, appear on these premier consumer websites with key coverage in Asia, Europe, and North and South America. *Source: The National Association of REALTORSÂŽ Profile of International Home Buying Activity.

Targeted print placements Advertising in premium publications In addition to our online advertising strategy, our relationships with the world’s leading print publications, local magazines and newspapers ensure maximum exposure for the homes we represent.

Engel & Völkers has maintained special arrangements that provide our properties heightened exposure in local, national and international print publications such as The Wall Street Journal, Architectural Digest, The International New York Times and Condé Nast Traveler.

The homes we promote appear in ads that are published in foreign publications through Engel & Völkers’ international network of shops in over 30 countries. Our brand’s own publication GG is designed to promote select Engel & Völkers properties to an exclusive network of valued clients.

On a local level, we also work closely with widely-read regional print publications to secure the best placements for Engel & Völkers listing ads and to maximize targeted exposure locally.

Mansion Global Unparalleled online listing exposure Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Vรถlkers listings of $1 million and greater with stunning imagery appearing on sites in multiple languages.

Having your property featured on Mansion Global dedicated solely to the affluent buyer offers unique access to a discerning audience who shares the same passion for luxury real estate as Engel & Vรถlkers. Mansion Global enjoys 2.3 million monthly visitors who have an average household income of $418,000.

The Wall Street Journal online: WSJ.com Exceptional exposure worldwide

WSJ.com reaches a global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591.

When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China.

We ensure that your home has online exposure in all major markets — a high priority for selling premium properties to today’s digital savvy and often international clientele.

Social media engagement Engaging fans, sellers and buyers The Engel & Vรถlkers network uses social media to connect with advisors, consumers and influencers across the globe. The content, news and listings we share are designed to engage and inform followers, ensuring that our brand, services and premier properties remain a topic of conversation. Our strategy in social media is to be where our clients are and where potential clients want to be, to provide content of true value and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus to feature notable listings like yours and to increase its exposure to a targeted sphere of influence.

Time and exposure Charting the optimum moment to act

This chart demonstrates that interest and excitement among potential homebuyers are highest within the first four weeks a property is on the market. At this level of interest comes the best opportunity to apply Engel & VÜlkers’ marketing programs in order to communicate the value of your property and, ultimately,

to sell it. Preparation and an effective pricing strategy are crucial in capitalizing on this initial exposure, and your Engel & VĂślkers advisor is very experienced in strategically navigating through this critical time for optimal results.

An effective pricing strategy Listing to sell To find the ideal buyer for a home, the home must be exposed to the largest, most relevant audience of potential buyers. Because Engel & Vรถlkers has shops and advisors spanning the globe, there are no boundaries to the exposure we can provide for your property. The market has a direct impact on the amount of attention a home will receive based on its listed price. Pricing above market

value will get the attention of fewer potential buyers, while pricing at or slightly below market value will attract more. As a trusted advisor, it is my passion and responsibility to understand market trends to create the most strategic listing and marketing strategies. I want to ensure that you receive the best value for your home, allowing you to move on to the next phase of your life.

Outlining our strategy An in-depth look at research results Following our initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding the value of your property. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—including advertisements in select publications, placement within online real estate search engines, public relations and social media opportunities, and direct mail strategies to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy

that meets your goals. In providing this highly detailed view of the sales strategy, we are able to learn more about your expectations so we can make sure to meet, and whenever possible exceed, them at every stage in the process.

Our measures for property marketing: ■■ ■■

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Expert evaluation of the property Detailed analysis of the target audience Current local market activity and historic trends

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Marketing and advertising support

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Pricing strategy

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Planning a successful open house Letting your home tell the story Proven measures for ensuring a successful showing: ■■

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Minimizing clutter

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Ideal scheduling

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Careful planning, preparation and a deep understanding of your property are key elements that contribute to a successful home showing. From strategic scheduling and professional staging to a creative approach to hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property. Our list of contacts include professional services for light repairs, landscaping and staging.

We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the greatest results. After the showing, we will collect valuable information from those who have attended to enhance our marketing efforts

Depersonalizing interior design where appropriate

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Light repairs and landscaping to enhance curb appeal Talking points to elaborate on the home’s best features

Client Care Our concierge level of service Your Engel & Völkers advisor will tend to your every need throughout the home sale process. You can expect insight and information from a market expert along with a detailed sales strategy tailored to your specific property. Our advisors will be proactive in their communication with you and provide ongoing consultation. The marketing professionals at Engel & Völkers who

support our advisors have committed themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible. Engel & Völkers’ entire global network is committed to our core values of competence, exclusivity and passion, and is dedicated to delivering on these promises when working with our clients every day.

Initial assesment Beyond the transaction

Presenting our strategy

From offer to closing

Creating the marketing campaign

Concierge service thorughout

Planning a successful open house

From offer to closing Achieving the best possible outcome Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process, inspections, contractual issues and closing preparations. While we communicate often throughout this process as your trusted advisor, it is our role to stand firm and skillfully negotiate on your behalf to achieve the best results for you. We will assist when escrow opens, be present at closing and handle the exchange of keys.

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Agreement between all parties concerning the purchase price and contingencies Proper preparation of all required documents Regular communications between all parties

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Escrow management

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Full service at closing

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Assistance during the transition of property

Beyond the transaction An ongoing relationship Even after the transaction has been completed, our commitment to service continues. We remain dedicated to our client relationships and will promptly respond to any requests or questions you may have as you seek to live the best life possible in your new home. Our passion is knowing the communities in which we serve inside and out, and we want to be a continuous resource for you. At Engel & Völkers, we take a long-term

view of our client relationships. Through our research and interactions, we further understand your preferences to provide ongoing customized service for your future real estate needs. We also aim to impress you with the level of high-quality service we provide so we can continue as your advisor — and potentially one to your friends, colleagues and family members — as you seek to achieve your future real estate goals.

Concierge service throughout Our focus is on you As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you’d like and through the specific channels you find most convenient . You will receive regular updates on the status

of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service to achieve your real estate goals.

Detailed information to keep you up to date: ■■ ■■

Written reports after each showing Activity reports on the status of your sale

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Latest market information

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Evaluation for marketing measures

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Advice on aesthetic improvements