Limousin365 Spring Sale Edition, January 2022 by Limousin365

OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • JANUARY 2022

SPRING SALE EDITION

PROOF PROGRESS Our two recent acquisitions show the constant progress we continue to strive for in our program. They are proof we are constantly in search of elite individuals to keep us on the leading edge of progress.

WFL Hook Up 016H

Homo Polled • Black • 43% Lim-Flex MAGS Ali x LLJB Absolute Style 3056A CE: 8 BW: 1.8 WW: 74 YW: 110 MK: 22 CM: 5 SC: 2.0 DC: 13 YG: 0.04 CW: 46 REA: 0.17 MB: 0.30 $MI: 63 Co-Owned with Black Knight Cattle Co. and Glendenning J Bar J.

KLS SULL Gucci 205G ET

HOMO Polled • Black • Purebred MAGSWL Usual Suspect x AUTO Rebeca 292S CE: 9 BW: 2.9 WW: 67 YW: 99 MK: 26 CM: 5 SC: 0.5 DC: 8 YG: -0.41 CW: 22 REA: 0.83 MB: -0.1 $MI: 53 A full sister to WLR Prada and one of the finest purebreds to exist. Co-Owned with KLS Farms and Sullivan Farms.

Buying opportunities await in our April and October 2022 sales. Featuring Bulls, Females and Genetic packages.

Paul Sisemore, Owner Manager: Elgin Elmore, 918-346-2438 11720 Overlook Dr. • Sand Springs, OK 74063 elginpbars@yahoo.com • www.pbarsranch.com

The Little Ranch with the BIG Genetics

OPPORTUNITY SALE of 2022

Open House at Sandy Ridge Ranch Atkinson, Nebraska

March 29 & 30, 2022

Online Video Only Sale

Watch the sale and bid live online at SuperiorClickToBid.com and DVAuction.com.

April 7, 2022 • 12 Noon

SELLING 425 BULLS & 30 ELITE OPEN HEIFERS Limousin, Lim-Flex, Angus

n n n

Bull Selection Index Feeder Calf Procurement Value Added Opportunities Source & Process Verification Feedlot & Carcass Data Dairy Beef Program Scan with a smartphone to access sale details.

26406 470th Ave. / Morris, Minnesota 56267 / Office: (320) 392-5802 / Fax: (320) 392-5319 / Wulf@WulfCattle.com Casey Fanta: (320) 288-6128 / Casey.Fanta@WulfCattle.com

Visit www.WulfCattle.com • JANUARY 2022

B-Bar Serratelli 72H

A Herdsire for your every desire Reds or Black — Purebred or Lim-Flex, we have what you desire. These herdsires are being used to anchor our program. They represent the balance of value-added traits we strive for.

B-Bar Serratelli 72H CELL Game On 9404G

Homo Polled • Red • Purebred • RPY Paynes Cracker 17E x B Bar Foxtrot 32E CE: 12 BW: 0.2 WW: 66 YW: 102 MK: 24 CM: 7 SC: 1.05 DC: 15 YG: -0.46 CW: 33 REA: 1.10 MB: -0.03 $MI: 53 Co-owned with Glendenning J Bar J • Contact Owners for semen packages.

CELL Game On 9404G Homo Polled • Double Black • 31% Lim-Flex • Musgrave Headway x MAGS Zannie CE: 18 BW: -1.7 WW: 67 YW: 108 MK: 26 CM: 12 SC: 1.15 DC: 12 YG: 0.03 CW: 41 REA: 0.27 MB: 0.29 $MI: 61 Semen available through Grassroots Genetics.

CELL Granite 9245G ET

CELL Granite 9245G ET Homo Polled • Homo Black • 34% Lim-Flex • HA Cowboy Up 5405 x MAGS Xtra Rest CE: 14 BW: 2.4 WW: 89 YW: 141 MK: 14 CM: 6 SC: 1.00 DC: 18 YG: -0.10 CW: 37 REA: 0.53 MB: 0.24 $MI: 67 Semen available through Grassroots Genetics.

L7 Humdinger 0035H Homo Polled • Black • Purebred • CELL Envision 7023E x Miss L7 514C CE: 8 BW: 1.4 WW: 82 YW: 135 MK: 24 CM: 4 SC: 1.30 DC: 21 YG: -0.44 CW: 51 REA: 1.49 MB: -0.04 $MI: 57 Pleased to be part of the syndicate. L7 Humdinger 0035H

TMCK Humvee 767H ET Homo Polled • Homo Black • 56% Lim-Flex • AHCC Hemi 0901E ET x TMCK Applause 301A CE: 12 BW: 3.1 WW: 88 YW: 148 MK: 21 CM: 5 SC: 1.15 DC: 18 YG: -0.31 CW: 65 REA: 1.38 MB: 0.14 $MI: 65 Pleased to be part of the syndicate.

Wulfs Gameboy C911G ET Homo Polled • Black • 80% Limousin • Wulfs Xcellistor X252X x MAGS Dealing Magic CE: 10 BW: 3.1 WW: 91 YW: 139 MK: 20 CM: 2 SC: 0.40 DC: 14 YG: -0.47 CW: 57 REA: 1.45 MB: 0.18 $MI: 68 Pleased to be part of the syndicate. TMCK Humvee 767H ET

We welcome your call or visit anytime to see the progeny of these great sires.

PUREBRED & LIM-FLEX “Better Genetics for Bigger Gains” JAMES D. HERR 17329 S. Nebo Dr. - Versailles, MO 65084 ph: 573/378-0500 - fax: 573/378-5137 - jherr@gvsdis.com

Wulfs Gameboy C911G ET

www.mistymorninglimousin.com 2

• JANUARY 2022

Earning Their Earning Their Stripes Stripes These elite sires have earned their stripes in our program and beyond. We take pride in our powerful bull battery and these are three of the main sires powering our program into the new year and beyond.

HUBB Grand

Central 901G

Polled • Homo Black • 43% Lim-Flex • MAGS Ali x MAGS Dash Off CE: 12 BW: 0.0 WW: 75 YW: 114 MK: 20 CM: 7 SC: 1.89 DC: 13 YG: 0.11 CW: 34 REA: 0.16 MB: 0.22 $MI: 60 Co-Owned with Shelby Hubbard.

HUBB Grand Central 901G

CELL Freedom 8208F

Homo Polled • Homo Black • 43% Lim-Flex • MAGS Ali x LLJB Absolute Style 3056A CE: 10 BW: 0.3 WW: 64 YW: 96 MK: 22 CM: 6 SC: 2.10 DC: 12 YG: 0.06 CW: 29 REA: 0.11 MB: 0.25 $MI: 58 Co-Owned with Baker Limousin Farms & Red Rock Limousin.

CELL Freedom 8208F

TASF Grey

TASF Grey Goose 333G

Goose 333G

Homo Polled • Black • Purebred • TASF Crown Royal 960C ET x TASF X-Tasy 488X CE: 6 BW: 5.0 WW: 62 YW: 86 MK: 26 CM: 2 SC: 0.40 DC: 1 YG: -0.40 CW: 12 REA: 0.64 MB: 0.16 $MI: 58 Co-Owned with Thomas & Son Farms.

Plan a trip deep in the heart of Texas to view the progeny by these sires and our constantly evolving cow herd.

We welcome your call or visit. Jay, Molly, Jayce & Spencer Wilder Snook, Texas Jay: 979.268.5491 jwwilder1993@gmail.com www.wilderfamilylimousin.com

J&J Cattle Company Joe and Jay Wilder Box 551 • Snook, Texas 77878 Joe: 979.268.4843

• JANUARY 2022

OFFICIAL PUBLICATION OF THE NORTH AMERICAN LIMOUSIN FOUNDATION • JANUARY 2022 VOLUME 3, ISSUE 1

LINHART LIMOUSIN—DOING BUSINESS RIGHT.................................................. 26 YOU CAN HAVE YOUR FEED EFFICIENCY AND EAT IT, TOO............................... 32 KUHLMAN CATTLE CO.—A FEEDLOT FULL OF REDS.......................................... 42

DOCILITY, A TRAIT FOR PRACTICALITY AND PROFIT......................................... 46 KLS FARMS—FOCUSED ON THE BEST..................................................................... 50 STRUCTURING LEASE AGREEMENTS....................................................................... 58

DEPARTMENTS Around The Industry......................................................................................................................6 President’s Message........................................................................................................................10 Executive Summary.......................................................................................................................12 Member & Industry News............................................................................................................18 Riding Shotgun.............................................................................................................................22

Anything Worth Doing.................................................................................................................24 Performance Line..........................................................................................................................62 Junior Scene..................................................................................................................................66 Sales & Events...............................................................................................................................68 Advertisers Index...........................................................................................................................71 Limousin365 • 2005 Ruhl Drive, Guthrie, OK 73044 405/260-3775 • Fax 405/260-3766 • www.Limousin365.com • email info@limousin365.com

COVER...was captured by Eric Boon at B Bar Cattle in Lucky Lake, Saskatchewan, Canada.

Limousin365 (ISSN-8750-2127) is a quarterly magazine published in the interest of the Limousin breed of cattle. Limousin365 seeks to promote the growth and development of Limousin, to publicize the activities of Limousin breeders, and to print news and educational material of use to them. Limousin365 is published quarterly by Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044. Periodical Postage Pending at Guthrie, OK, and at additional mailing offices. Subscription rates for one, two and three years are $30, $40 and $52. POSTMASTER: Send address changes to Limousin365, 2005 Ruhl Drive, Guthrie, OK 73044.

• JANUARY 2022

Refreshing our purebred genetics We pride ourselves in having a diverse program with a blend of purebred Limousin, Lim-Flex and Red Angus genetics. This diversity serves us well as we can fill the needs of a wide array of both commercial and purebred producers. We are excited about these two Purebred Limousin females we have added to our program. The Purebred cattle have always been at the heart of our herd and it’s females like these that are being used to REFRESH our purebred base.

Pinnacle’s HONOR ROLL 72H Homo Polled • Red • Purebred S: B Bar/Hawkeye Sting 47F ET D: Pinnacle’s Exemplary 66E

COLE MISS ZONE 5110C Homo Polled • Homo Black • Purebred S: COLE Zone 89Z D: COLE Miss Windfall 257Z

We thank the buyers this past year and encourage you to watch for our consignments in these upcoming sales: Jan. 2, 2022 — National Limousin Sale, Cattlemen’s Congress, Oklahoma City, OK May 7, 2022 — American Pie Sale, Lebanon, MO Book a weekend trip of fishing, canoeing and relaxation at our Sand Spring resort by visiting www.sandspringresort.com. While you’re here we can show you the herd. Bulls for sale year round. Call Today.

JACK & VICKY • JOSH, KAYLA, EASTON & HUDSON • JASE, SHAWNA, KADEN & BENNETT • JAMYE & STUART 24300 McDonald Dr. • Lebanon, MO 65536 • www.jbarjlimousin.com jack@jbarjlimousin.com • Jack (417) 588-6121 • Josh (417) 664-0913 • Jase (417) 664-1186

• JANUARY 2022

AROUND THE INDUSTRY by Kiley McKinna

2022 Bull Sale Season—The Guarantee

elcome to the Limousin365 annual Spring Sale Edition! As you page through this issue, you’ll find many of the breed’s most relevant and progressive programs highlighted, several of the breed’s finest spring sales showcased in accompaniment with multiple feature stories and industry news. It’s official, 2021is firmly in our rear view mirrors and now it’s time to hit the trail and dive into what we hope is a great 2022 spring sale season loaded with foreseeable optimism! As I write this column, pondering which direction to head, one topic comes to mind as it relates to the 2022 bull sale season—The Guarantee! This very topic is often front and center in most conversations I have with breeders and buyers both pre- and post-transaction. The relevance and importance of having concrete answers to this topic will often determine not only sale day success but, more importantly future success. So let’s dive right into it and open the discussion up.

THE GUARANTEE. Cash, credit or take a hike?

Boldly stated but, I think your first determination as a seedstock supplier is to answer the question, “Are you a breeder with a real program or tail light type producer?” Once you have made that decision, outlining a clear cut protocol on how to handle most ‘typical’ situations can be extremely beneficial to your customers, potential customers as well as your own peace of mind. The million dollar question then becomes, what is the right guarantee to have? In my opinion, first analyze what you know you can afford to do, what your current customer demands and be aware of what your marketplace competitors offer. Staying market competitive is always a good idea but staying within your program’s means and out of the ‘grey’ is just as important. Now that you have outlined what your program’s standard guarantee is, it’s time to muddy the water. What do you do in the ‘non-typical’ situation? As many breeders know, there’s always those unforeseen circumstances. If you haven’t experienced one yet, consider yourself lucky, but stick around awhile because sooner or later we all get to experience a ‘nontypical’ situation. That leads us into our next segment.

Don’t EVER delay the issue.

advice is to swiftly, calmly and professionally attack the issue head on. Naturally, no one likes conflict but, the manner and tone in which you elect to handle the ‘situation’ will determine the likelihood of whether or not you retain that customer going forward. Remember, as uncomfortable as it is for you as a breeder, it’s often just as uncomfortable for your customer. That said, the question becomes what is the ‘right’ solution?

Questions are often your answer.

In my experience burning hours of cell phone minutes with breeders from across North America, riding through numerous pastures and navigating pre- and post-sale stresses and successes for the better part of two decades, it’s with little hesitation, I can offer this bit of advice. I know it sounds simple because it is but, don’t be afraid to ask questions. Spanning scores of situations, over many years, the question is always—what is the right thing to do? By asking questions you learn about your customer, your product and often come to a reasonable conclusion that satisfies both parties and makes you a better breeder. The silver lining in asking those uncomfortable questions is it protects you from ever getting taken advantage of and you can quickly identify the worth of that customer. To wrap up “The Guarantee” conversation—ultimately navigating both the simple and sticky situations comes down to effective communication and how you want this piece of your customer service puzzle to be perceived within the competitive seedstock marketplace. Unfortunately, there is no silver bullet to “The Guarantee”. That said, I challenge you to think about the aforementioned (Cash, credit or take a hike?; Don’t ever delay the issue.; and Questions are often your answer.) and I hope it helps you come to the right solution. In closing, I sincerely hope you enjoy our Spring Sale Edition. It’s of benefit to your respective program and a promotional piece the Limousin breed can be proud of. A big thank-you to all of the advertisers, readership and those that continue to support this endeavor and offer feedback as it relates to your magazine, Limousin365. God bless and I look forward to seeing you down the sale trail this spring. We are all in this together, remain Limousin Proud.

The pitter-patter routine is typically ill-advised when dealing with any bull issue, let alone an issue beyond your normal guarantee. My

• JANUARY 2022

LINHART LIMOUSIN

Business Bull Sale Done Right

MARCH 5, 2022 • 1 P.M. CST At The Farm • Leon, Iowa

Sale Management:

Sale Consultants: Randy Ratliff 615.330.2735 Mark Smith 515.229.5227

SELLING 80+

Kiley McKinna 402.350.3447 Wiley Fanta 320.287.0751

Live Online Provider:

LIMOUSIN & LIM-FLEX BULLS Yearlings and Fall Yearlings

CELL History Maker 0256H

Breed-changing bulls of this stature came from this very event.

CELL Freedom 8208F ET

CELL Heavy Hitter 0011H CELL History Buff 0245H

CELL Guard House 9300G

LINHART PURCHASE INCENTIVE PROGRAM

For more information and a catalog, contact:

• GUARANTEE…one-year unconditional breeding guarantee. We fully stand behind our product. • DOCUMENTATION…bulls come complete with ultrasound, performance data, herd health & registration. • FINANCING…50% down at time of purchase, balance due on delivery. • HOUSING…complimentary development until April 15. • TRUCKING…we offer free delivery to central points. • VOLUME PURCHASES…buy 5 or more bulls, receive a 5% discount; 10 or more bulls receive a 10% discount. • SIGHT-UNSEEN PURCHASE…you tell us what you’re looking for, we’ll do our best to meet those needs, and if you’re not satisfied when you get your bull(s), you don’t own them.

• JANUARY 2022

CHARLES LINHART 641.340.1306 AARON LINHART 641.414.5060 27195 175TH ST • LEON, IOWA 51044

LINHARTLIMOUSIN.COM 7

Offering 100 Bulls, including sons of these breed leading sires.

COLE

Genesis 86G Purebred – HomoP/Blk – HUNT Credentials 37C ET x COLE Miss XRated 354A CE: 17 BW: -0.9 WW: 80 YW: 120 MK: 33 CM: 11 SC: 1.1 DC: 18 YG: -0.23 CW: 40 REA: 0.81 MB: 0.45 $MI: 72

Tuesday, April 5, 2022

1 p.m. MST – Five Valleys Livestock – Missoula, MT

SALE MANAGEMENT… BID ONLINE… Kiley McKinna • (402) 350-3447 WIley Fanta • (320) 287-0751 mcmarketingsales@aol.com mcmarketingmanagement.com

CELL

Envision 7023E

PHOTOS & VIDEOS…

www.colemanlimousin.com

Purebred – HomoP/HomoB – AHCC Barn Burner B907 x PBRS Zsa Zsa 246Z CE: 10 BW: 2.8 WW: 104 YW: 167 MK: 20 CM: 6 SC: 2.4 DC: 23 YG: -0.38 CW: 61 REA: 1.51 MB: 0.18 $MI: 71

AHCC

Earning Power 900E Purebred – HomoP/HomoB – MAGS Anchor x LVLS 9066U CE: 13 BW: 1.0 WW: 82 YW: 136 MK: 16 CM: 8 SC: 2.5 DC: 18 YG: -0.22 CW: 53 REA: 1.01 MB: 0.46 $MI: 74

Larry & Anita Coleman (406) 644-2300

Trent & Melissa Coleman (406) 644-2707

53717 Gallagher Road • Charlo, MT 59824 www.colemanlimousinranch.com 8

COLE

Cadillac 05C Purebred – HomoP/Blk – ROMN Tuff Enuff 103T x COLE Miss XRated 354A CE: 15 BW: -2.1 WW: 60 YW: 84 MK: 13 CM: 10 SC: -1.2 DC: 9 YG: -0.46 CW: 17 REA: 1.17 MB: 0.02 $MI: 52

• JANUARY 2022

eye If you are looking to buy a homozygous black, homozygous polled herd sire backed by nearly 50 years of breeding and selection... you have just hit the bullseye! We have a choice selection of yearling bulls that represent our most current bloodlines. These bulls have made the “cowboy’s cut” in terms of low birthweights, calm dispositions, soundness and tremendous performance. We also have a choice selection of double homozygous females for sale. Whether you are looking to buy 1 or 20, Begert Limousin has long been the bullseye for double homozygous herd bull prospects and replacement females.

Homozygous Black, Homozygous Polled Bulls and Females for Sale Year Round Hiram and Darenda • 806/375-2346 Bret, Hayley, McKinley & Boone • 806/375-2345 Box 110, Allison, Texas 79003 begertranch@gmail.com • www.begertlimousinranch.com

• JANUARY 2022

PRESIDENT’S MESSAGE by Dan Hunt

reetings, and thank you for looking through the Spring Sale Edition of Limousin365. The year 2021 is behind us, and I hope each of you had a nice Thanksgiving and Christmas, spending time with family, relaxing, eating too much and reflecting on all of the joys and blessings the Good Lord has given you. Your NALF Board has recently completed all their committee calls. Thank you to Mark and the NALF staff for your organization and continued hard work. Thank you to all of the committee members. These men and women definitely have the betterment of the breed in their best interest. If you are reading this and have an interest in serving on one of our committees, please contact me. We are always looking for willing people with fresh ideas. We have a lot of positive momentum within our breed, from supreme champions at major shows to feature articles highlighting the benefits of Limousin-influenced cattle in the feeding sector. For us to continue to gain market share, it is imperative that the entire Limousin family work together. If you or someone you know has actual kill data on Limousin-influenced calves, registered or commercial, send that data to NALF. No data set is too big or too small, and every number helps the accuracy of the herdbook. Tell your friends and neighbors about all the positives our breed offers, share the NALF Facebook posts and spread the word at your local coffee shops.

A reminder to all of you on the LIMS program—the deadline of February 15 is quickly approaching. If you are unsure whether or not LIMS is the right program for you, give the office a call. By reporting complete, unbiased data on your whole herd, you can more accurately represent your top end. I plan to see many of you in Oklahoma City at the Cattlemen’s Congress. I encourage you to attend the events. The Annual Meeting is Monday, January 3 at 7:30. If you are a member of NALF, make it a priority to be there. Then, enjoy some fun and fellowship along with the Genetics On Ice Benefit Auction that evening at 6 p.m. You can find a full schedule of events for Cattleman’s Congress on the NALF website. Hope to see ya soon. Stay safe.

2021 NALF BOARD OF DIRECTORS PRESIDENT, Dan Hunt...............................................Oxford, NE

308-991-3373 • huntlimo@huntlimousin.com

VICE PRESIDENT, Bruce Lawrence................................ Anton, TX

806-790-2535 • bll1@speednet.com

SECRETARY, Wade Beckman..................................... Roberts, ID

208-313-0235 • beckmanlivestock@gmail.com

TREASURER, Dr. Mark Barker.......................... Oklahoma City, OK

405-520-5846 • diamondhillcattle@gmail.com

AT-LARGE, Randy Corns............................................Altoona, KS

620-750-0924 • randycorns11@gmail.com

EX-OFFICIO, Curt Wieczorek.............................Mount Vernon, SD

Thanks to Lawrence Family Limousin for Donating this year’s CornerPost Raffle Heifer. The CornerPost fund facilitates activities and scholarships for members of the North American Limousin Junior Association. The generous support of the Lawrence family, as well as everyone who continues to support the CornerPost program, is greatly appreciated. 10

605-227-4601 • clwzrk@santel.net

DIRECTORS Rob Brawner, Wood Lake, NE, 402-376-4465, bulliscreek@gpcom.net Ronn Cunningham, Rose, OK, 918-629-9382, colronn@yahoo.com Joey Freund, Elizabeth, CO, 303-475-6062, jfreund@myedl.com Troy Gulotta, Independence, LA, 985-662-1561, liveoakcattle@gmail.com Austin Hager, Karlsruhe, ND, 701-626-2345, hagercc@srt.com Bart Mitchell, Wauzeka, WI, 608-553-8070, springcreeksbart@gmail.com Joe Moore, Raphine, VA, 540-569-6219, jomolimo69@gmail.com Kevin Ochsner, Kersey, CO, 970-396-5525, kevinkochsner@gmail.com Jay Wilder, Snook, TX, 979-268-5491, jwwilder1993@gmail.com Jerry Wulf, Morris, MN, 320-491-1390, jerry.wulf@wulfcattle.com

• JANUARY 2022

HERDBUILDER AUTO ETERNAL 785E

Polled • Homo Black • 50% Lim-Flex • 3/2/17 SBLX First Class x PBRS Winning Ways 29W CE: 5 BW: 2.7 WW: 56 YW: 82 MK: 15 CM: 3 SC: 1.00 DC: 7 YG: -0.09 CW: 33 REA: 0.60 MB: 0.21 $MI: 55 Due 12/1/21 to CJSL Creed

SATURDAY, MARCH 19, 2022 1 p.m. • At The Farm•Springfield, MO

Selling

10 Spring Bred Heifers 20 Fall Bred Heifers 10 2-year-old Fall Pairs

AUTO ROSIE 421A

10 Mature Fall Pairs

Homo Polled • Red • 71% Lim-Flex • 9/8/13 LH U Haul 135U x Carrousels Peaches 4330P CE: 14 BW: 1.2 WW: 62 YW: 97 MK: 22 CM: 9 SC: 0.70 DC: 10 YG: -0.30 CW: 25 REA: 0.74 MB: 0.17 $MI: 58 Due 12/2/21 to WEBR Maxed Out 627

15 December & January Pairs 15 Road to Amarillo Show Heifer Prospects

SALE MANAGEMENT: Randall O. Ratliff randy@rrmktg.com 615/330-2735

SALE CONSULTANTS: Ken Holloway • 580/581-7652 Mark Smith • 515/229-5227 Bill Helton • 256/962-0256 Kiley McKinna • 402/350-3447

Like us On f TOLL FREE: 1-877-PINEGAR 850 W. FARM RD. 56 • SPRINGFIELD, MO 65803 TY & SUSIE HEAVIN, FARM MANAGERS • 417/839-5849 HANNAH MCCALL, SHOW & SALE CATTLE

WWW.PINEGARLIMOUSIN.COM

AUTO SCANDALL 443D

Polled • Black • 79% Limousin • 9/20/16 MAGS Aviator x MAGS Manuela CE: 10 BW: 2.1 WW: 57 YW: 91 MK: 24 CM: 6 SC: 0.25 DC: 13 YG: -0.23 CW: 29 REA: 0.74 MB: 0.16 $MI: 55 Due 12/1/21 to AUTO Power Plus 133B • JANUARY 2022

EXECUTIVE SUMMARY by Mark Anderson Executive Director North American Limousin Foundation

appy New Year! NALF’s membership is off to a great start heading into 2022 and we are looking forward to a successful new year with bull sale season right around the corner. Successful bull sales are the lifeblood of any breed and their membership as they work toward supplying the commercial cow operator with superior genetics that can help the bottom line. Limousin and Lim-Flex cattle have never been in a better position to add superior bull power to the commercial cow industry. Superior muscling and feed efficiency, combined with the Limousin breed’s continual gains on the marbling trait, make them an ideal breed to utilize in today’s marketplace. Genomic marker updates, USMARC updates and the inclusion of carcass phenotypes last fall helped our carcass trait EPDs significantly. Marbling improved 0.2-0.35 within both classifications of Limousin cattle last fall with additional gains on carcass weight. Slim profit margins during a time when retail beef is continuing to skyrocket has been frustrating for most beef producers. Farm to retail margins have never been wider, leaving the beef producer only being able to reduce production cost with superior genetics and limiting production costs. You have the genetics to help the commercial producer lower his production costs and supply cattle that work in today’s marketplace! Many cows have been liquidated across the country this past year given drought conditions through the Northern areas. If we return to normal precipitation, the cattle market could be poised to see significant rallies the next 18 months as the non-fed slaughter portion of weekly kill levels will begin to evaporate. Until this transpires, producers need cattle that can efficiently convert high priced feed to quality pounds of beef while maintaining superior maternal traits in replacement females. Limousin breeders who have paid attention to their matings and EPDs enable us to supply seedstock that can help achieve better profitability for our customers. This breed has been able to maintain its lead in ribeye area even while improving the marbling EPD. This means superior cutability as well, which gets the packer’s attention because they can procure cattle with superior retail yield while achieving Choice and higher quality grades. Add in superior feed efficiency to lower cost of production and it equates to a big deal. It’s time to take the gloves off and aggressively promote and market your breeding programs heading into bull sale season when you are looking to attract new commercial customers. You should be seeing NALF promoting these

positive attributes of the breed with our recent marketing effort by the commercial marketing committee. A recent article written by Burt Rutherford was utilized to promote the breed’s advantages and has picked up a lot of press coverage since November. That article appears later in this issue. More than 80% of our annual registrations are black presently. Only a few continental breeds can supply this as the commercial producer chases CAB premiums not only for feeder cattle trade value but grid premiums as well. We still and always will produce high-quality red cattle, but there is no denying the fact you can utilize Limousin and Lim-Flex® cattle in a crossbreeding program and make cattle that can qualify for those substantial black-hided premiums as well. This cross into an English-based cowherd will add dollars with additional gains on payweight at weaning time with the additional kick of heterosis! Limousin is fast becoming the leader in carcass trait phenotypes with more than 106,000 cattle incorporated into its weekly evaluation. This adds accuracy to pedigree data that is valuable when making predictable matings. Not many breeds have this valuable data to incorporate into their EPD production and it is good to see our breed leading the way. It will continue to grow. The NALF board is focused on investing in the future of the breed by pursuing research through the NALRF which provides third party documentation of specific breed advantages. This will reflect and convey all the previously mentioned attributes this breed brings to the table in today’s competitive market. A portion of the last two years of profitability, along with individual donor contributions, will be utilized to achieve this goal. This will aid in getting the word out to commercial producers the high value of superior Limousin genetics unique to today’s grid focused marketing of fed cattle. We are excited as we start the new year. Cattlemen’s Congress entries are large at the time of this writing, and plan to have a tremendous show in Oklahoma. We will also head directly from Oklahoma to conduct another show at the National Western Stock Show and then Fort Worth. The show side of the breed is catching fire and the success of the exhibitors and quality of the cattle is truly something to be extremely proud of. Limousin and Lim-Flex cattle continue to knock out National Supreme titles around the country and folks are taking notice! What is impressive is not only the success of the Supremes, but the depth and quality of cattle throughout various shows. It takes an extremely

• JANUARY 2022

continued on page 14

Legendary...

WLR EDEN

Homo Black/Homo Polled Silveiras Style 9303 x MAGS Phantoms Prize 2019 National Western Stock Show Grand Champion Female 2018 National Western Stock Show Reserve Grand Champion Female We are excited to now have full interest of this legendary female. We recently acquired the other half from our partners, Sullivan Farms, who did a great job showing and promoting this champion. She represents some of the most influential bloodlines in the breed and we feel she is the kind that can keep us raising cattle at the highest level. It’s been one of our most rewarding years and we extend our sincere appreciation to all those who have purchased and promoted our cattle this past year.

325.647.7681 | davislimousin@gmail.com | 12500 Hwy. 279 | Brownwood, TX 76801 37 YEARS & COUNTING IN THE LIMOUSIN BUSINESS! • JANUARY 2022

We are excited to bring you our very best genetic opportunities in the upcoming year. Watch for those announcements and call or visit anytime. We look forward to a great new year and wish all of you a prosperous 2022!

Marketing & Branding: Randall O. Ratliff randy@rrmktg.com

continued from page 12

Genetics That Stand the Test Of Time With Founder Membership #3, our family is proud to have been a part of the Limousin business since the breed’s arrival in North America. We focus on raising Limousin and Lim-Flex cattle that combine calving-ease and performance with above average docility and carcass merit. Our commitment has, and always will be, to produce a quality product backed with the highest level of customer service. We have calves on the ground by MAGS Cable, MAGS Federal Reserve ET, MAGS Firestone 218F and ROMN Floyd Mudhenkey 101F. Come see what a 52-year commitment to the Limousin business looks like.

AVAILABLE PRIVATE TREATY: - Fall Yearling Bulls - Spring Yearling Bulls - Open Replacement Heifers

high-quality animal to knock out a win. You should be very proud of what you have accomplished. As you begin to advertise and promote your sales and cattle this Spring, don’t hesitate to give Mallory and Taylor a call to see how they can help. They are continuing to produce more sale catalogs for our membership and can help you with ad design and social media marketing as well. They are both dedicated to the success of this breed for the next generation of Limousin breeders as is the remainder of our NALF staff. We look forward to the Limousin National Sale, shows, Genetics On Ice banquet and Annual Meeting in Oklahoma in early January. Last year was a record year for support of our junior programs through the Genetics On Ice fundraiser and CornerPost Heifer program, thanks to your generosity. I know this year will be another great year as we move forward. $17,500 of the Genetics On Ice funds raised this year will be set aside again for scholarship winners from our National Junior Show that will be determined in Amarillo this year thanks to the foresight of Ken Holloway! The NALF Board and staff would like to thank all of you for your commitment and dedication to the breed. Let’s keep the momentum going forward, it’s starting to pay off!

Raising Limousin Seedstock for 52 Years EXCLUSIVE POSITIONS—annually Association, Youth, Commercial, Events, Online-Contact for Pricing PREMIER PROMOTION POSITIONS—annually Featured Ads, Catalogs, Breeder Directory-Contact for Pricing FEATURED AD LISTING—$750 per 30 day-cycle SALE CATALOG LISTING—30 day-cycle $250 if accompanied by Featured Ad or Premier Spot • $1,000—Stand Alone BREEDER DIRECTORY LISTING—$450 annually Business Card Ads BULL PEN SIRE DIRECTORY—$835 Four Month Placement eBlast SERVICES—$195 per blast eBlast PREFERRED POSITIONS—Contact for Pricing ONLINE SALE HOSTING—Contact for Pricing

4-Time Contract Print Ad Discount - 5% Annual Contract Digital/Print Discount - 15%

Brad and Janet Waddle 440 Road 161 • Pine Bluffs, Wyoming 82082 307/245-3599 Phone/Fax • waddlelimousin@rtconnect.net

NORTH REGION Will Bollum 507/244-0833 will@limousin365.com

• JANUARY 2022

SOUTH REGION DeRon Heldermon 405/850-5102 deron@limousin365.com

ALL IN A DAY’S WORK , we get it Like Dixon, when we set our mind to something , or getting done. Whether it is breeding them, calving them out oy every them ready to market to our faithful customers, we enj hard to day spent in the Limousin business. We have worked d with an develop an outstanding herd of brood matrons couple and would impressive bull battery. We invite your call or visit the future enjoy the opportunity to share our excitement about of our program and the breed with you.

Andy & Tammy Schmalshof Adam, Jonelle, Peyton, Carrina & Dixon Schmalshof Karen, Griffin & Drake Reece Andy, cell: 309/333-0029 • Adam, cell: 309/333-3044 atak4limo@agristar.net • adam@atakcattle.com 436 140th St. • Avon, IL 61415 www.ATAKcattle.com • JANUARY 2022

RUNL

Quality in Volume 1 Year

Breeding Guarantee 100% Customer Satisfaction

Delivery Options Available

Bulls Available Privately Call us today!

Joe Freund Sr. 45400 County Road 21 • Elizabeth, Colorado 80107

Running Creek Ranch Co. Home: 303/840-1850 • Office: 303/341-9310

The Running Creek Advantage

Genetics

WWW.RUNNINGCREEKRANCH.COM

• JANUARY 2022

Level 4 Johne’s-Free Certified Herd Joey Freund - 303/475-6062 Pat Kelley - 303/840-1848 Casey Kelley - 720/480-6709

We Get Around... As the new year begins, it is a good time to think about what you are trying to accomplish with your program and the steps needed to get there. Any strong program needs solid genetics from top to bottom, cows with power and punch and a herd bull or bulls that compliment the strengths of the cowherd. This spring the breeders listed here will be offering a wide array of genetics which can help put you on the right path. We will be at the following sales, and would be glad to be your eyes on site if you need help or can’t make the sale. Feel free to call us about the cattle, receive a catalog or if you just want to know how things look. For 40 years we have been traveling these roads, we’d be glad to add you to our speed dial.

Jan. 2 - National Limousin Sale, OKC Cattlemen’s Congress Jan. 3 - Genetics On Ice, OKC Cattlemen’s Congress Jan. 8 - Magness Land and Cattle Mile High Elite Online, Platteville, CO Feb. 24 - Symens Brothers 33rd Annual Sale, Amherst, SD Feb. 25 - Wieczorek Limousin, Corsica, SD Feb. 26 - Lonely Valley Limousin, Creston, NE Mar. 5 - Linhart Limousin, Leon, IA Mar. 12 - Coyote Hills Ranch and Friends Bulls, Chattanooga, OK Mar. 19 - Pinegar Limousin, Springfield, MO April 2 - Magness Western Bull Sale, Loma, CO April 7 - Wulf Cattle Online, Ft. Worth, TX April 13 - Peterson’s L7 Bar, Pukwana, SD April 30 - Hall-Coyote Hills Production Sale, Chattanooga, OK May 7 - Heart Of Missouri State Sale, Lebanon, MO Check our website for links to many catalogs on the above sales.

Livestock Mortality Insurance can help you manage the risk that comes with owning quality livestock. We are proud to be agents for Liberty Mutual Livestock Insurance. If you make a purchase that needs coverage, or if you would like to talk about the various ways to manage your risk, give us a call.

MARK & DEIDRE SMITH ph/fax: 515-965-1458 cell: 515-229-5227 GRGenetics@aol.com

When semen season arrives, visit our website for the latest updates on the best bulls in the breed. Give us a call anytime, we would be interested in talking to you about your customers’ goals and how your program can work harder for them. • JANUARY 2022

MEMBER AND INDUSTRY NEWS BRIEFS Need Registration Certificates?

Do you need registration certificates for an upcoming show, a show validation or any other purpose? NALF staff is happy to send the registration certificates to you. Please submit your request and payment to the NALF office at least two weeks prior to an event in order to make sure they reach you on time. Rush fees are $25.00 per certificate. Show certificates (faxed or emailed) prior to mailing are $10.00. Requests may be made to Stephanie at Steph@NALF.org.

Original Registration Papers

Original registration papers are required at all Level I MOE shows, Regional shows and the National Junior Limousin Show & Congress. No copies will be accepted. If you have not yet ordered your Limousin soft shell show vest, do so today. The show vests are a black, soft shell with the Limousin logo on the chest. You may order using the form found under the Shows tab at NALF.org. Vests must be worn in the show ring at all Level I MOE shows.

NALF Office Closed

The North American Limousin Foundation office will be closed select days over the upcoming holiday season. Please take note the office will be closed Friday, December 31 for New Year’s. The office will be open for regular hours of 7:30 a.m. to 4:00 p.m. MST December 27, and then again on Monday, January 3. NALF will have a limited number of staff in the office December 31 – January 12. Staff will be attending the Cattlemen’s Congress and Limousin Convention in Oklahoma City, Oklahoma, and the National Western Stock Show in Denver, Colorado. The North American Limousin Foundation office will be closed Monday, February 21, 2022, for President’s Day. Regular hours of 7:30 a.m. to 4:00 p.m. MST will resume Tuesday, February 22.

DNA and Registration

The DNA turnaround time is 4 weeks and rushes are not an option. Embryo calves must be parent verified in order to be registered. Contact Alison at Alison@NALF.org, or Tammy at Tammy@nalf.org, with any DNA questions. Natural calf registrations and any transfers submitted to the office for processing is a 2-week turnaround, contact Stephanie at Steph@NALF.org with any questions.

2019 - G • 2020 - H • 2021 - J • 2022 - K • 2023 - L Letters not used are I, O, Q & V

The Cattle Industry Annual Convention and NCBA Trade Show is one of the industry’s largest events each year, bringing together cattlemen and cattlewomen from across the nation to do the work of our industry. The NCBA Convention and Trade Show takes place February 1-3, 2022, in Houston, Texas. To register and secure lodging visit www.beefusa.org. Convention participants will hear from industry leaders and gather insight on industry trends. Be sure to dial into our website convention.ncba.org over the coming months for full details as we get ready to head to Texas.

NALF STAFF LISTING NORTH AMERICAN LIMOUSIN FOUNDATION

6205 S. Main St. Ste D-280 • Aurora, CO 80016-5370 ph: 303-220-1693 • fax: 303-220-1884 • limousin@nalf.org • www.nalf.org

EXECUTIVE DIRECTOR........................................... Mark Anderson Ext. 51, Mark@NALF.org • 970-590-9576 (c) DNA PROCESSING & ACCOUNTING ASSISTANT... Tammy Anderson

Ext. 57, Tammy@NALF.org

DIRECTOR OF MEDIA & ACTIVITIES.......................... Mallory Blunier Ext. 61, Mallory@NALF.org • LimousinMedia@gmail.com MEDIA & ACTIVITIES ASSISTANT................................Taylor Dorsey

Ext. 54, Taylor@NALF.org

DIRECTOR OF DNA PROCESSING & ACCOUNTING OPERATIONS...Alison Jones

The LIMS enrollment deadline is February 15. Members need to visit their Enrollment Selections page on Digital Beef to make sure all cows are under the Spring 2022 tab if they are set to calve Spring

International Year Codes

Cattle Industry Convention and NCBA Trade Show Update

Order Your Show Vest Today

LIMS

2022 or have the “move to next season” box checked if they are calving in the fall. Please contact Alison Jones at Alison@nalf.org or Tammy Anderson at Tammy@NALF.org if you see cows missing from the LIMS enrollment page or have additional questions. All cows need a calf recorded or a reason for no calf, and each calf needs a weaning weight or a reason for no weaning weight (example: calf died prior to weaning). Following the enrollment deadline, members will have one week to make changes. After that week, enrollments will be locked and billing will occur at the end of the month.

Ext. 59, Alison@NALF.org

REGISTRY & MEMBER SERVICES SPECIALIST... Stephanie Kramer-Beddo

• JANUARY 2022

Ext. 27, Steph@NALF.org

See You On The Trail Our spring sale season is shaping up to be one of the hottest on record. We would appreciate the opportunity to assist you in realizing your genetic goals. We are proudly representing more than 1,500 Limousin and Lim-Flex bulls this spring as well as many leading female sales. Give us a call for assistance.

Visit www.mcmarketingmanagement.com for a complete sale listing. KILEY McKINNA, Owner • 402-350-3447 • Kiley@ MCMarketingManagement.com WILEY FANTA, Junior Sales & Service Associate • 320-287-0751 • Wiley@ MCMarketingManagement.com

• JANUARY 2022

IT’S A PEOPLE BUSINESS It’s people like our long time friends at P Bar S Ranch that make this business special. We love our cattle and the challenge of maintaining the leading edge of breed progress, but it’s the support and partnerships we form with people like Paul Sisemore and crew that make it so rewarding. We thank them for their continuous support and look forward to the impact of our genetics in their reptuable program.

KLS SULL GUCCI 205G

Purebred • Homozygous Polled Full sister to WLR Prada. We thank and congratulate P Bar S Ranch on recently acquiring half interest in this breed changing female. We look forward to working with them and Sullivan Farms in creating big things with this outstanding sister to the legendary WLR Prada. We also appreciate P Bar S Ranch purchasing the heifer pregnancies we consigned to the recent Night On The Town Sale in Las Vegas. These females will be daughters of our legendary donor, HSF Your Fantasy, out of SCC SCH 24 Karat and Silveiras Forbes 8088 (Angus sires). They will also be maternal sisters to the ever popular Riverstone Charmed. Look for big things coming from these females and the influence of these genetics in the P Bar S program.

We thank all of our customers for your purchases this past year and wish you all a prosperous 2022! Watch for buying opportunities we will have available during the new year. Your call or visit is always welcome.

Kevin Smith • 9296 Hwy. 4, Chatham, LA 71226-9357 • 318.245.4607 • JKcattle@gmail.com

• JANUARY 2022

Join Us February 25, 2022

42nd Annual Bull Sale

WZRK GAME CHANGER 4015C

SELLING 50+ BULLS

WZRK HARD TO FORGET 1040H

These industry-leading herd sires have sold in previous sales. WZRK CORVETTE 3009C WZRK EXCELLENTE 1063E

Sale Team:

Kiley McKinna - 402-350-3447 Wiley Fanta - 320-287-0751 Mark Smith - 515-229-5227

We invite you to visit our website to learn more about our program. Your call or visit is always welcome.

WZRK Program

• Free wintering until April 1 • Free delivery up to 250 miles • Half down, balance due upon delivery • All bulls unconditionally guaranteed for first breeding season • All bulls have been genetically tested and carry GE-EPDs

WZRK HERD BUILDER 7019H

Call the farm or any member of our trusted sales team for more information or a complimentary catalog.

CURT & LEANNE WIECZOREK 605-227-4601 • clwzrk@santel.net 39768 267th St. • Mount Vernon, SD 57363

WIECZOREKLIMOUSIN.COM • JANUARY 2022

WZRK HERCULES 5005H 21

Riding Shotgun As we travel the highways and by-ways of the Limousin family and breed we often cuss and discuss the cattle business, sports, politics, great cheeseburgers and most of the time, the promotion and marketing of Limousin cattle. Through “Riding Shotgun” we invite you to join us in the righthand seat, so that we can let you in on what we find to be our marketing pet peeves, shortcuts and some of the favorite habits of top-flight professional producers. Grab a cup of coffee and take the ‘shotgun seat’—we are pleased to have you riding along.

t’s that time of year when many of us look back on our faulty exercise routines, cluttered desks, stuffed closets and spend time further procrastinating with the traditional New Year’s Resolutions. In the spirit of the season, we spent some time coming up with a list of Riding Shotgun marketing and management resolutions. Feel free to borrow all that apply, hopefully only one or two need attention.

1. REVISIT YOUR COMPANY LOGO.

ready to sell when the iron is hot. I can’t tell you how frustrating it is as a marketeer when someone tells me about the great calf they have for sale, only they don’t know his EPDs, his sire or his homo polled status. Odds are you’re going to do it sometime, why not do it early and have it done.

5. VISIT YOUR TOP FIVE CUSTOMERS.

You are in the genetics business, but you must also market your product. If you have sold bulls or females, go see how they worked for your buyers. You will be able to get in front of any problems, but you also may start the next sale. They will appreciate the visit. Then go visit the five operations you would like to sell to. See what makes them tick, what they need and if they fit your operation.

6. UPDATE YOUR MAILING LIST.

Do you have all your customers in one place? Organize their name, address, phone, cell phone and email. Make it easy to add names and to access them.

Get a new one or freshen up the company logo and image. Make sure it looks like your image, that it contains all the pertinent information, including name, phones, email, etc. Use it to establish your exposure. When people see it, they should immediately think of you and your program.

7. THANK THOSE THAT SUPPORT YOU.

2. GET A FARM SIGN.

8. JOIN A INDUSTRY GROUP.

3. BUILD A PICTURE PEN.

9. SMILE, BE POSITIVE, ENJOY YOUR LIFE.

Make sure people know how to find you. If you have a sign, freshen it up, cut the branches around it. Make sure that you set a positive impression when people see it.

Tomorrow’s marketing is based on a digital presentation of you and your product. In the cattle business, your product must be contained and enticed to pose to capture the best image. Talk to professionals about what your pen needs—how big, what lighting problems it has, what is the best slope, can you easily work cattle in and out. It needs to be easy to get pictures or videos. It makes all the difference in today’s marketplace.

Your feed company, your veterinarian and your mailman. These people are helping you and are possible fieldmen for your program. Showing them you appreciate what they do for you makes it easier for them to tell others about your program.

If you haven’t noticed, the cattle business and agriculture in general is under fire. Nobody can support your industry better than you. Get out there and help, you will meet good people.

Enough said…

10. Those of you who know me, know my grading system has no 10s.

4. GET YOUR PEDIGREE WORK DONE EARLY.

Tomorrow’s marketing is going to be more and more driven by DNA and proper documentation. Get that work done so you are

• JANUARY 2022

CONTACT THE AUTHOR Mark A. Smith email: grgenetics@aol.com phone: 515-229-5227

ABBY LANE

EXECUTIVE ASSISTANT

The strength of the team is each individual member.

SARAH JOHNSON

MARKETING ASSISTANT

The strength of each member is the team.

ARIN STRASBURG

GRAPHIC DESIGN

AMY SHAW

SOCIAL MEDIA DIRECTOR

615.330.2735 | Randy@rrmktg.com www.RRMktg.com • JANUARY 2022

Hardly anything worth doing can be done alone. by Randy Ratliff

hether it is living life, fighting for your life, growing a business or starting a business, the phrase, “Hardly anything worth doing can be done alone” rings so true! When I look back on the ups and downs of the Limousin Breed over the last 30 plus years, I am quick to realize the herds that have sustained themselves and remained current in the eb and flow of the market have one thing in common: they realize the value of listening to their customers. Being in tune with the stock market, cattle market, the world’s current situation, what genetics thrive in your environment, etc. is so important for all of us in making the right business decisions as we move through this thing called “life”. I have spent the last 30 years pulling up to Limousin breeder’s farms and ranches to see and experience what they have created. When I view the product, I consider the reasoning behind breeders choosing to use their own prefixes versus collaborating with another thriving program’s genetics. There are times when what we have to offer is in demand and challenges others around us to rise up and strive to be better in their own program. Other times we get so focused on our own world that we forget to look up and around to appreciate how

others are successful and how we can work together to build a positive marketplace reputation and increase true value. Programs that are in full on communication mode with their customers often ask, “What can we do to better serve you?,” are the ones continuing to excel in being innovative, raising the bar, and building stronger products and relationships that in turn strengthen the breed as a whole. We are only as good as the people we surround ourselves with—peers, family, employees, clients—and we will only be successful with the support of repeat customers and by creating new, sustainable working relationships as well. I commit myself to being better and listening closer to my client’s wants and desires and I hope you all will do the same. We are deeply involved in a breed of cattle as good as anything going. Even better than that are the people behind the breed ... let’s not do this alone ...we are all in it together. Let’s make it the best it can be! Best Regards, Randall O. Ratliff R & R Marketing Company

2022 NJLSC Headquarter Hotels: Four Points by Sheraton Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 806-242-6777 Fairfield Inn & Suites by Marriott Amarillo Downtown (Rate $119) 1911 I-40 East,Amarillo, TX 79102 806-242-4777 *Ask for the “2022 National Limousin Group” for both hotels 24

• JANUARY 2022

LLJB Absolute Style 3056A

AUTO Callie 403D

DL Faithfull 300F

Your visit is always welcome.

Excited about the road ahead

We are thrilled to see the results of several big time ET matings over the next few months. We have went to great lengths to acquire some of the breed’s leading genetics and it is fun to see the results. Matings to be born this Spring include some of the following: DEBV Gladiator 917G x LLJB Absolute Style 3056A SSTO Guns N Roses 9408G x AUTO Callie 403D CELL History Maker 0256H x DL Faithfull 300F

Chase, Harlan, Karen, Karlee, Kay & Kevin Wilson Marshfield, MO • 417-880-0710 • cwilsonmo@gmail.com

We will be offering you the opportunity to reap the rewards of these matings. Be on the lookout as we will be selling many of these Spring born calves this Fall. Feel free to come take a look or call to see the progress of these promising prospects. • JANUARY 2022

LINHART LIMOUSIN

It takes a lot of hard work and patience to build a herd from a couple 4-H heifers to one of the breed’s largest producers. The Linhart family has done it the right way—slow, steady and always attuned to their customers’ needs.

by Sharla Ishmael

ack in 1978, when Limousin and other Continental breeds were taking the U.S. by storm, Charles Linhart’s parents bought a couple of halfblood Limousin heifers for their kids to have a 4-H project. Little did they know in about 40 years their son would grow that project into one of the largest operations with Limousin genetics in the country. “We started getting into registered cattle and bred them up,” Charles Linhart explains. “We liked the muscle and the efficiency of the Limousin cattle and it just kind of snowballed from there.” These days, as you roam the rolling hills of Linhart Limousin in the heart of southern Iowa’s cow-calf country, you’ll find a herd of about 600 mostly Lim-Flex females. They have some purebred Limousin cows and some registered Angus cows, but Linhart says Lim-Flex gives them the best of both worlds.

“We get the high yield out of the Limousin end of it, and we get the quality grade from bringing in Angus,” he explains. “We base a lot of what we do off functionality and acceptance in the commercial market.” About 15 years ago, the Linhart family was running a much smaller, but still sizeable herd with Charles working “in town,” selling equipment. Everyone who’s ever had to balance a full-time job with cattle at home can relate to how difficult that can be. “It was a slow build,” he explains. “We had 130-140 females but we’ve grown extremely rapidly since then. We acquired the Magness fall-calving herd, and we acquired the Etherton herd. We got to the point that I wanted to take this full-time instead of working in town and then having 150 cows to work with after five o’clock.”

Linhart Limousin, located in the rolling hills near Leon, IA, is the heart of southern Iowa’s cow-calf country.

• JANUARY 2022

Utilizing an aggressive embryo transfer program (about one-quarter of their 600 calves any given year are ET calves) has helped them both build numbers and push their genetics faster and farther. They use AI sires mostly on some heifers and make sure they have the right herd bulls in hand to run with mature cows. At Linhart Limousin, cattle run on fescue pastures, weaning at 5 1/2 to 7 months of age. Those weaned calves are fed a high-fiber diet up to 1 year old, then get a little bit of corn to maintain growth. The Linharts want their bulls to hit a yearling weight target over 1,200 pounds and be able to go to work in the harshest of conditions. With an annual production sale in the fall and a bull sale in March, Linhart Limousin has cultivated a diverse set of clients including junior and open show heifer buyers, seedstock producers needing a cornerstone female or commercial operators looking to add some power to their cow herd from the bull side. Keeping their focus on functional, practical cattle makes it possible for the Linharts to have both a commercial and show ring clientele. On the commercial side, running cattle in southern Iowa has its advantages. “A lot of the land in Iowa is used for grain, but you get into southern Iowa and there’s quite a few commercial cows,” Linhart explains. “A lot

The Linhart family works together for a common goal. Charles and his wife, Heather, have three boys involved in the business. Aaron is married to Sara, and works for the operation full time, while twins Kyle and Kevin help with the farm and show cattle.

continued on page 28

• JANUARY 2022

Missouri natives, Lana and David Linhart, moved their best cows and their sons, Charles and John, from Minnesota to Iowa in 1983 to be closer to family.

continued from page 27 of our cattle go to Missouri, where there are a ton of commercial cows. That’s more for our commercial bull market. In terms of our market for show cattle, this year we sold cattle to buyers all over the country, from North Carolina to Minnesota to the state of Washington.”

March 8, 2022 • 1 p.m. At the Ranch • Pasco, WA

SELLING 60 Limousin, Lim-Flex and Angus Bulls Yearlings and Fall Yearlings Our more than 30 years of breeding Limousin and Lim-Flex cattle makes us one of the longest running operations in the Northwest. Our background managing a feedlot has helped us select balanced-trait seedstock that excel in a variety of scenarios and markets.

Wulfs Gameboy C911G ET

Black/HP • 80% Limousin Wulfs Xcellsior X252X x MAGS Dealing Magic CE: 9 BW: 3.7 WW: 91 YW: 139 MK: 20 SC: 0.40 RE: 1.44 MB: 0.18 $MI: 68 Owned with Wulf Cattle and Gameboy Syndicate The outstanding high-selling bull from Wulf Cattle, Gameboy couples an eye-catching profile with tremendous numbers; WW, YW, TM, CW & REA in the top 10%. We eagerly await your evaluation of his first set of sons to sell. Semen $40 • Grassroots Genetics

BRAD BEUS Pasco, WA 99301 509/727-2082 beuscattle@gmail.com

The offering features sons of Wulfs Gameboy C911G, COLE Explorer 22E, CELL Envision 7023E and MAGS Aviator 28

While the list is long, bulls like CJSL Creed, CJSL Dauntless and CSJL Data Bank, continue to leave their mark on the breed as leading AI sires. • JANUARY 2022

Beyond just having good cattle with a We ultrasound all of our bulls and utilize genomically-enhanced EPDs,” solid reputation, the Linharts utilize an “The online sales platform online platform—L365—to sell some of Linhart says. “All of our bulls leave here with a one-year, unconditional their top show heifers in April. That puts is a valuable tool to utilize their heifers in front of more eyes in more guarantee. The heifers are the same way. in your marketing program.” places, which is always a good thing from We do sell a lot of cattle sight unseen and we’ve got a standard practice that a seller’s standpoint. “The online sales platform is a valuable if your expectations are not met when those cattle arrive, if you don’t like them, then you don’t own tool to utilize in your marketing program,” he adds. No matter whether their cattle are sold on the ranch or online, them. If you don’t have happy customers, you’re not going to be in business long.” Linhart Limousin puts a high priority on customer service, which results in repeat buyers. The motto in their sale catalogs tells you how Over the years, Linhart has seen a lot of positive changes in the breed, important it is to them: “… it is a priority of ours to make all business and he’s been part of Limousin leadership, having served on the NALF board for about nine years, though he doesn’t currently. transactions with customers a pleasant experience.” To accomplish that goal, they use both guarantees and genetic tools continued on page 30 to deliver on customers’ expectations.

16th Annual HAGER CATTLE CO.

BULL SALE TUESDAY, APRIL 12, 2022 • 2 PM CST

AT THE RANCH • KARLSRUHE, ND

SELLING 100 LIMOUSIN & LIM-FLEX BULLS

Sons Of These Bulls Sell!

BID ONLINE: MAGS FEDERAL RESERVE ET • HP/HB • 50% LF MAGS Cable x CJSL 4357B ET BW: -0.7 WW: 72 YW: 106 MB: 0.68 $MI: 76 AHCC EASY RIDER 5594E • HP/HB • 56% LF ELMW Alfalfa 103B x AHCC Miss Y Axis C5594 ET BW: -0.9 WW: 84 YW: 131 MB: 0.45 $MI: 74 AHCC EARNING POWER 900E • HP/HB • 81% Limousin MAGS Anchor x LVLS 9066U BW: 1.0 WW: 82 YW: 136 MB: 0.46 $MI: 74

MAGS FEDERAL RESERVE AHCC EASY RIDER 5594E

AHCC EARNING POWER 900E AHCC HEMI 0901E ET • JANUARY 2022

AHCC HEMI 0901E ET • HP/HB • 50% LF SAV Resource 1441 x LVLS 9066U BW: 2.7 WW: 95 YW: 157 MB: 0.33 $MI: 72

Austin, Leah, Bailee, Pitch, Tripp & Remmi Hager 4651 2nd Ave. NE • Karlsruhe, ND 58744 • 701/525-6363 701/626-2345 mobile • www.HagerCattleCompany.com

continued from page 29 LLJB Absolute Style, one of the most recognizable females in the breed, serves as a cornerstone for one of the stoutest donor batteries in the breed. “We’ve continued to make cattle better, as far as deeper-bodied cattle that are more functional,” he says. “I think we still need to concentrate on carcass quality and feed efficiency, in the big picture, industry wide. It comes down to trying to be efficient and staying at the front of the technology we have available to us and making sure we’re trying to do things the right way.” Being a family operation, the Linharts know a little something about working together for a common goal. Charles has been in the Limousin business for 43 years now. He and his wife, Heather, who works in town but still takes care of the farm’s books, have three boys who are all involved in the business. Aaron works for the operation full time, while twins Kyle and Kevin help with the farm and show cattle. “They’re good kids,” says the proud dad. “They help a lot, they work hard. It’s just one of those deals in production agriculture. It’s very rewarding, but it can be scary as well just making sure you’re heading them down the right path. I guess we’ll find out in 20 years if we got it done right,” Charles said with his signature grin.

While he doesn’t pretend to know what the future holds for the next generation of Linhart Limousin or anybody else in the cattle business, Charles Linhart guides this era of the family operation with a simple but powerful philosophy. He says, “We just try to make good, functional, sound cattle that will work for the industry in general.” ABOUT THE AUTHOR: Sharla Ishmael is a veteran agricultural writer from Benbrook, Texas.

Charmer KLS SULL

218G

Charlie & Tonja Ridgeway 387 Limousin Ln., Ronceverte, WV 304.520.2013 ridgewaycharlie@hotmail.com

Purebred • Homo Black • Homo Polled TASF Crown Royal x Riverstone Charmed Owned with KLS Farms and Sullivan Farms Breeders around the country have fallen in love with this promising young sire. He represents the absolute hottest genetics in the business. His dam is rewriting the history books while proving to be the all-time greatest producing cow and his sire has been one of the most popular proven sires in recent years. Contact Owners or RR Marketing for Semen. Randall O. Ratliff 615.330.2735 • Randy@rrmktg.com www.RRMktg.com

• JANUARY 2022

SATURDAY, APRIL 2, 2022 1 P.M. MDT • LOMA, COLORADO

Sale Location: Loma Livestock, 1369 12 1/2 Rd., Loma CO 81524, 970-858-9988

OFFERING 80+

REGISTERED LIMOUSIN & LIM-FLEX SPRING YEARLING BULLS

Invest In The Program • Breed Leading Calving Ease.

• Performance & Marbling Genetics.

0% Financing • Pay 1/3 of purchase price at the sale. • Balance due October 15, 2022.

Volume Purchase Program • 5+ Bulls = 5% Discount

• 10+ Bulls = 10% Discount

Complete Documentation • Ultrasound, Performance, Fertility & Pap Tested.

Online Viewing and Bidding Available at superiorclicktobid.com Contact a member of our trusted marketing team for more details, and be sure to ask about our Innovative Magness Bull Warranty Program.

Marketing Team

SALE MANAGEMENT: MC Marketing, Kiley - 402-350-3447 Wiley - 320-267-0751 AUCTIONEER: Ronn Cunningham, 918-629-9382 CONSULTANT: Grassroots Consulting, 515-229-5227

Platteville, Colorado GARY MAGNESS, OWNER Office, 970-785-6170 • John Pence, 970-396-3584 Austin Gottschalk, 970-396-0115 VIEW SALE VIDEOS ONLINE AT

WWW.MAGNESSCATTLE.COM • JANUARY 2022

You Can Have L Your Feed Efficiency and Eat It, Too

et’s talk feed efficiency. That is, after all, very relevant to profitability in the cattle business, especially given today’s high feed costs. But relevance is one thing. Reality is entirely different. And the reality is that feed efficiency has not received the focus it deserves as a key profit driver for beef producers. That’s changing. Slowly, but it’s changing. Here’s even better news: genetics and genetic tools exist to build cattle that are highly efficient while still meeting or exceeding the carcass quality targets that earn packer premiums and satisfy consumers.

Let’s Define Feed Efficiency

Genetics solutions exist to achieve superior feed efficiency and superior carcass quality. by Burt Rutherford

In its simplest terms, feed efficiency is the ratio of pounds of feed consumed to pounds of gain. So if you have two steers standing side by side at the feed bunk and one eats 6 pounds of feed to gain a pound and the other eats 5.5 pounds of feed to gain the same pound, the second one is more efficient. In any scenario, that’s good. In a time dominated by high feed costs, that’s even better. “If we talk about feedlot profitability, the biggest single driver is selling price,” says Dr. Kee Jim, CEO of Feedlot Health Management Services. “But that’s not something you can necessarily control. So then, feed efficiency or feed conversion is by far the most important production attribute.” Feedlot Health Management Services offers a suite of feedlot consulting services covering all aspects of procurement, production and marketing. The company is globally the largest of its kind and has clients in the U.S., Canada, Mexico, Latin America, Kazakhstan, Russia and China. It’s important to note that feed efficiency and average daily gain are not the same. In fact, in today’s marketing environment where most fed cattle are sold on carcass merit, average daily gain is only marginally important. “Just measuring gain alone does not tell you how well they’re converting,” says Jerry Wulf, a cattle feeder, cow-calf producer and seedstock genetics supplier from Morris, Minn. “Average gaining cattle with below average dry matter consumption that equates to continued on page 34

• JANUARY 2022

HUNT LIMOUSIN

HERITAGE Online Bull Sale January 13, 2022 • L365Auctions.com

These sale highlights will be available for your evaluation at Cattlemen’s Congress.

We welcome you to join us January 13 for our Second Heritage Online Bull Sale. The 18 herd sire prospects we chose to offer represent the productive, functional, eye-appealing cattle we have worked hard to produce for generations. We’re confident these bulls will add value to seedstock and commercial operations alike.

HUNT Jetstream 39J

84% • HP/HetB • 2/19/21 AHCC Heartland 901F ET x HUNT Miss Credentials 24F BW: 0.9 WW: 94 YW: 146 MK: 22 DC: 16 MB: 0.17 $MI: 61

SALE MANAGEMENT: KILEY McKINNA • 402-350-3447 WILEY FANTA • 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

HUNT LIMOUSIN RANCH Charles & Nancy Hunt Dan, Melinda, Jenna, Adeline & Houston Hunt 10329 Hwy. 136 • Oxford, Nebraska 68967 308/991-3373 (Dan) • 308/920-1120 (Charlie) huntlimo@huntlimousin.com

WWW.HUNTLIMOUSIN.COM

HUNT Jack Sparrow 45J

LF 50% • HP/HB • 2/17/21 AHCC Dakota Thunder 363D x HUNT Miss Durham 18G BW: -1.0 WW: 81 YW: 133 MK: 24 DC: 16 MB: 0.33 $MI: 67

HUNT Jail Time 98J

LF 76% • HP/HB • 2/21/21 LFL Ellis 7303E ET x HUNT Miss Test 181Z BW: 3.9 WW: 81 YW: 120 MK: 23 DC: 18 MB: 0.15 $MI: 63

HUNT Jonesy 176J

87% • HP/HB • 3/7/21 FILL Danny 211D x HUNT Miss Ace 42F BW: 1.5 WW: 84 YW: 127 MK: 17 DC: 13 MB: -0.15 $MI: 54

80 Bulls Available Private Treaty • JANUARY 2022

DANH Johnny Walker 11J

78% • HP/R • 2/15/21 COLE Fortune 12F x DANH Guiliana 46G ET BW: -2.4 WW: 70 YW: 109 MK: 25 DC: 12 MB: 0.25 $MI: 63

continued from page 32 good feed conversion and good feed efficiency have more value than the fastest gaining cattle that aren’t converting as well.” He has the experience and numbers to back that up. He’s been collecting feed efficiency data on a pen basis in his feedyards for more than 30 years and individual data on the cattle in his seedstock operation for more than 15 years.

What About Carcass Merit?

Without a doubt, beef producers have done an outstanding job of improving carcass quality. That’s clearly documented by the increase in Choice and Prime from around 64 percent in 2010 to 83 percent of all cattle graded so far in 2021, according to USDA’s Ag Marketing Service. Of the cattle grading Choice in 2021, 32 percent landed in upper two-thirds Choice. That’s happened for several reasons. One of the results of improved genetics is that mature weights have increased. “We’ve selected very effectively for higher gaining cattle,” Jim says. “If you look at carcass weights over the last 30 years, they improved by about 7 pounds a year with roughly the same number of days on feed.” That has given packers the green light to push cattle feeders to feed cattle longer and to heavier outweights. That’s because heavier carcasses improve plant efficiency. Given the historic premiums for upper two-thirds Choice and Prime, it makes economic sense for feeders to maximize quality premiums by choosing to feed cattle longer on higher energy rations

to heavier outweights. However, this can be an expensive proposition if animals are not genetically designed to convert nutrients to saleable red meat as they reach historically heavy live weights. “Feed accounts for somewhere between two thirds and threefourths of the input costs of the feeding phase,” says Dr. Bob Weaber, professor and director of the Kansas State University Eastern Kansas Research and Extension Centers. “So, feed intake and the utilization of those feed resources really gets at the heart of profitability in our business.” That’s even more pronounced as corn prices go up. “The feed to gain number is directly correlated to cost of gain,” Wulf says. “And if you lower feed to gain, you lower cost of gain.” What’s more, cost of gain increases the longer an animal is on feed. One way cattle feeders can roll back cost of gain is by finding genetics that convert feed to saleable end product more efficiently, even at heavier outweights. That’s best achieved by crossbreeding, Jim says. Using a Continental breed such as Limousin or Lim-Flex on a British-based cow herd gives you the best of both worlds—the maximum combination of a balance between gain, feed efficiency and carcass quality. But in an effort to chase grid premiums for upper two-thirds Choice and Prime, the industry has tended to sacrifice another key profit driver—feed efficiency. As a result, Yield Grade (YG) 4 and 5 carcass have increased as well. “At this point in time, the percentage of cattle that are in Yield Grade 4 and 5, are not in single digits anymore,” Weaber says. continued on page 36

m a e r t S Jet E x c e l P o ll e d

REGISTERED IN CANADA CXM4109693 US PUREBRED • HOMOZYGOUS POLLED Birthweight: 87 lb • 205D Weight: 862 lb

22J

Jet Stream is a true powerhouse, 1100 lbs before 9 months of age and probably the most naturally quiet calf we have ever raised. From a designated CLA elite dam he is soft made, structurally sound, with curve bending performance and huge scrotal. Jet Stream had all breeds talking and stopping by at Farmfair International in Edmonton, Alberta where he won Champion Percentage Bull. He is the bull you need this spring.

Excellence Excel lence

HE SELLS IN THE HE SELLSAnnual IN THE

BULL & FEMALE SALE

MARCH 10, 2022 • WESTLOCK, ALBERTA

EPD %Rank

Gest CED BW WW YW MK TM CEM -6 8 2.6 89 135 26 71 3 1 55 60 1 1 20 1 80

SC EPD 1.17 %Rank 4

CANADA - WESTLOCK, ALBERTA

RON & BARB MILLER 780-349-2135 CODY & AMY MILLER 780-349-0644 cody@excelranches.com

ST DOC YG CW REA MB FT 14 18 -0.43 58 1.38 -0.01 -0.07 50 2 >95 1 15 10 95

US - PERRYVILLE, MISSOURI

TREVOR & LAUREN MILLER 595 Leisure Ln Perryville, MO 63775 573-513-3475 excelranches.us@yahoo.com

facebook.com/excelranches www.excelranches.com

Sale Consulting by OBI Livestock Ltd.

• JANUARY 2022

DAM: GREENWOOD BROADWAY SIRE: WULFS EISENHOWER 3616A

• JANUARY 2022

continued from page 34

Genetics For Both

Can you have feeder cattle that convert feed at better-than-average Then there are those carcass premiums. While those dollars are gain and still produce a Choice or better carcass? The short answer certainly worth chasing, there are some caveats to ponder. is yes. “Feedlots are only paid a premium if the cattle grade better than If you look at the U.S. Meat Animal Research Center (USMARC) the plant average” Jim says. “You have to exceed the baseline in the data and data from Europe, where researchers have been collecting plant (for quality grade) and you’re paid on the portion that exceeds individual animal feeding data for years, Continental breeds have that baseline.” generally shown better carcass-adjusted feed conversion than British So, it becomes a game of diminishing returns. “When we’re getting breeds, Jim says. “And amongst the Continentals, Limousin cattle up there to 80% or better Choice and Prime, how much room for consistently show better feed efficiency, mainly because the dressing improvement do you really have?” percentage is higher.” Now consider feed efficiency. “The difference with feed conversion In other words, while two breeds may be similar in terms of feed is it’s a trait the cattle feeder constantly gets paid for on the entire intake to live weight gain, those differences become wider when you population of animals each time,” he says. “And it’s connected to corn or analyze feed intake to carcass weight gain—and carcass weight is what feed grain price. So, if we’re in a relatively high feed grain environment most feeders get paid for on value-based grids. like we are today, a 10 percent improvement (in feed efficiency) is more “So, we’ve taken a breed that as a whole is inherently more efficient, than a 10-cent improvement in cost per pound of gain.” and we’re making even more improvements there,” Wulf says. “And Here’s how Jerry Wulf does the math. we’re doing it in balance with paying attention to the carcass traits “You can neglect feed efficiency and just chase marbling and breed that drive value, and that’s quality grade. So, we have cattle now that cattle that blow past the averages on Prime and CAB. But you need to convert pretty efficiently, and they hang up a desirable carcass.” make sure it’s not costing you too much to get there.” Too many YG “As market signals have been passed through the pricing system for 4s and 5s being a good metric. commercial cattle, seedstock producers have focused on improving For discussion purposes, assume marbling and accelerated that a $30 per cwt. premium on Prime. trait improvement over the past Then assume you moved the five years,” says Dan Hunt of “Genomic testing, breeder focus and the needle from eight percent Prime to Oxford, Nebraska, a cattle feeder, 18 percent on a pen of 100 steers. heritability of carcass traits have enabled all seedstock producer and president At a $30 premium, you added of the North American Limousin of us as seedstock producers to make rapid $3 per cwt. to each animal in the Foundation (NALF). pen. On a 1,350-pound steer, that Genomic marker panel updates genetic gain in carcass quality.” comes out to $40 per head across by International Genetic Solutions all the steers in the pen, Wulf says. (IGS), a multi-breed genetics effort “I can pick up $40 per head by which Limousin is a part, along improving feed efficiency by a quarter of a point,” he says. That’s with updated USMARC data, document the significant improvement not hard to do if you work at it. With some effort and stretch, we’ve in marbling characteristics for both Limousin and Lim-Flex cattle, improved it by upwards of 20 percent.” That’s a combination of Hunt adds. genetic improvement and better feeding strategies. “Genomic testing, breeder focus and the heritability of carcass traits For cattle feeders, the three main factors that drive margin are have enabled all of us as seedstock producers to make rapid genetic gain health, feed efficiency and carcass value. From a health perspective, in carcass quality,” he says. “In fact, the marbling EPD value in our that’s why feedyards will pay up for feeder cattle that have been breed reflects an improvement of 0.25 to 0.35 for both Limousin and weaned and preconditioned. Lim-Flex, making them very comparable to other Continental breeds.” But, agreeing with Kee Jim, Wulf says in today’s feeding environment, What’s more, Limousin and Lim-Flex cattle have been able to feed efficiency is by far the most important. achieve this improvement while maintaining a significant lead on Cattle health and death loss will vary from pen to pen, but let’s say ribeye and backfat EPDs. “That gives us actual retail and cutability death loss is at 2 percent. That’s roughly $20 per head, spread out over advantages,” Hunt says. the pen, Wulf says. Again, just a slight improvement in feed efficiency So yes, Wulf says, the genetics exist to produce high grading carcasses can make that less painful. and do it efficiently. And that’s a win-win, he says, because it lowers What about carcass premiums? “You look at cattle with a half-pound cost of production while meeting consumer expectations. difference in feed efficiency, it’s probably a $75 per head difference,” “It’s always good if we pull cost of production out of the system. Wulf says. “The likelihood of you picking up a $75 premium on an On top of that, if we get better resource utilization, it lowers our entire pen of cattle on a carcass grid is tough.” carbon footprint. Given the era we’re living in, where cattle are in the And you have to factor in how many YG 4s and 5s are in the pen, Jim crosshairs of being part of climate change and we want to be part of says. “You can indeed get into a scenario where you’ve increased carcass the solution, that’s a good story to tell.” grade, but you haven’t gotten anywhere because your 4s and 5s have come up too much. And the discount on those cattle can be severe.” continued on page 38

• JANUARY 2022

• 1:00 p.m. CST Tuesday, February 22, 2022 le Barn Bar JZ South Ranch Sa 9 Miles North of Holabird, SD

Lot 115 • Bar JZ Easy Rider 377J

by AHCC Easy Rider 5594E. DB. DP. LF 59% CE: 16 BW: -2.5 WW: 75 YW: 116 MK: 27 RE: 0.83 MB: 0.3 $MI: 65

Selling 50 Limousin & LimFlex Bulls, 70 Polled Hereford Bulls Sires Represented: DANH Durham, Wulfs Amazing Bull, Wulfs Apostle, TMCK Dartmouth, AHCC Easy Rider, AHCC Acclaim 209G, AHCC Earning Power 214G, ROMN Floyd Mudhenkey, Bar JZ Checkbook 367F, Bar JZ Paladin 137D Free delivery within 300 miles. Guaranteed against death or injury. Volume discounts. DNA Testing.

Lot 127 • Bar JZ Amazing Bull 404J

Auctioneer: C.K. “Sonny” Booth

by Wulfs Amazing Bull T3141A. Red. HP. 85% CE: 13 BW: -0.2 WW: 71 YW: 103 MK: 31 RE: 1.11 MB: -0.18 $MI: 49

Lot 106 • Bar JZ Earnest 339J

Lot 102 • Bar JZ Durham 312J

by AHCC Earning Power. B. HP. LF 64% CE: 14 BW: -0.5 WW: 72 YW: 113 MK: 23 RE: 0.83 MB: 0.2 $MI: 61

by DANH Durham 54D. HB. HP. LF 52% CE: 16 BW: -1.2 WW: 74 YW: 113 MK: 21 RE: 0.76 MB: 0.24 $MI: 63

Don & Peg Zilverberg • Seth & Bridget Zilverberg Office: 605/852-2966 • Don: 605/870-1302 • Seth: 605/870-2169 Holabird, SD • email: cattle@barjz.com • www.barjz.com • JANUARY 2022

2021 Heifers for sale at private treaty.

continued from page 36

Feed Efficiency and the Commercial Beef Producer

Visit

www.SchottRanch.com for the most up-to-date information regarding genetics we have for sale. Be sure to view the video on our homepage.

SCHOTT LIMOUSIN RANCH

Bull Sale MARCH 8, 2022 • 1 P.M.

Mobridge Livestock Auction • Mobridge, SD

Offering Approximately: 50 YEARLING BULLS 10 OPEN HEIFERS

SALE MANAGEMENT: MC MARKETING Kiley McKinna (402)350-3447 • Wiley Fanta (320)287-0751 mcmarketingsales@aol.com AUCTIONEER: C.K. “Sonny” Booth (918) 533-5587

Contact Jim directly (605.823.4974) for information regarding private treaty buying opportunities.

SCHOTT LIMOUSIN RANCH

Up to now, there has been little incentive for cow-calf producers to select for feed efficiency because there hasn’t been a good way to monetize it. That’s certainly true if you sell your calves into a commodity market. But just like proper health management on the ranch, there are potential premiums for cattle with a genetic ability to convert feed to gain more efficiently while still producing high-grading carcasses. According to Dr. Weaber, the heritability of feed efficiency is around 0.3 to 0.4. That makes it moderately heritable, much the same as the production traits of weaning weight, yearling weight and carcass characteristics. Given the remarkable improvements the beef business has made in increasing upper two-thirds Choice and Prime carcasses, it’s clear the same genetic strides can be made in feed efficiency. But you can’t capture that value if you sell your calves at weaning. Fortunately, there are value-added programs that allow cow-calf producers to capture the carcass value they’ve bred into their herd. The benefits of feed efficiency flow to all cattle, whether they’re marketed conventionally or are in value-added programs, says Jerry Wulf. That’s because, in today’s marketing environment for cattle feeders, feed efficiency is the number one driver for potential profitability. However, when feeding cattle for value-added programs that don’t allow production technologies, genetics, specifically better feed efficiency genetics, is the only lever to pull, he says. So how can a cow-calf producer make money by selecting for feed efficiency? One way, according to Wulf, is to become part of a valueadded program that rewards more efficient cattle that also produce the upper two-thirds Choice and Prime beef consumers demand. The other is to work with feedyards in producing the type of cattle they demand and will pay up for. “Work with a genetic supplier who is measuring individual feed intake and producing bulls with the genetic potential to increase the feed efficiency of your calves,” he says. “And if you aren’t owning the cattle all the way to harvest, work with a feedyard and start building a history on your calves and how they perform. Track improvements from year to year so that you’re able to capture that value.” That can be best achieved with crossbreeding, says Dr. Kee Jim. There’s no question the genetics exist to produce Yield 1 and 2 cattle that marble well. “Generally, that’s most easily achieved through crossbreeding (a Continental breed such as Limousin or Lim-Flex on British-based cows) to get the maximum combination of a balance between gain, feed efficiency and carcass.” According to the NALF, the Limousin and Lim-Flex marbling EPD value has improved 0.25 to 0.35 over the past five years. What’s more, Limousin and Lim-Flex cattle have achieved this improvement while maintaining a significant lead on ribeye and backfat EPDs. That gives Limousin and Lim-Flex actual retail and cutability advantages. And that’s a win-win all around.

JIM, PRISCILLA & JARED SCHOTT

27601 108th St. • McLaughlin, SD 57642 • (605)823-4974 • www.schottranch.com

• JANUARY 2022

SYMENS BROTHERS

42nd Annual MUSCLE UP FOR PROFIT SALE Thurs., FEB 24, 2022 • 1 PM At the Farm - Amherst, South Dakota

SALE TEAM:

AUCTIONEER: C.K. “Sonny” Booth - 918/533-5587 SALE MANAGER: MC Marketing Kiley - 580/581-7652 Wiley - 320/287-0751 SALE CONSULTANT: Grassroots Consulting - 515/229-5227

LODGING:

Hampton Inn - 605/262-2600 Aberdeen, SD Catalog & Videos - BID ONLINE

SELLING 125 HEAD 90 YEARLING BULLS • 7 2-YEAR-OLD BULLS 15 BRED HEIFERS • 13 OPEN HEIFERS Purebred & Lim-Flex • All Polled • Red & Black

SYES JACKPOT 175J

PB • 04/02/21 • HP/HetB • BW: 94 • Adj. WW: 797 CELL Envision 7023E x Miss SYES Xclusive 176B BW: 2.6 WW: 93 YW: 146 MK: 19 SC: 1.55 DC: 20 YG: -0.41 RE: 1.36 MB: 0.11 $MI: 66

SYES JAG 683J

75% LF • 03/29/21 • HP/HB • BW: 92 • Adj. WW: 762 SYES Easy Going 77E x SY ZE Evening 927Z BW: 0.2 WW: 69 YW: 107 MK: 22 SC: 1.05 DC: 19 YG: -0.34 RE: 1.00 MB: -0.04 $MI: 52

SYES JUMP

SYES JUPITER 45J

PB • 04/12/21 • HP/R • BW: 97 • Adj. WW: 709 L7 Genuine Vision 9033G x Miss SYES Abby 559D BW: 3.4 WW: 75 YW: 115 MK: 26 SC: 1.28 DC: 22 YG: -0.50 RE: 1.21 MB: -0.09 $MI: 54

SymensBrothers SYES

START 317J

PB • 03/25/21 • HP/HB • BW: 80 • Adj. WW: 787 SYES Easy Going 77E x Miss SYES Xclusive 176B BW: -1.5 WW: 71 YW: 103 MK: 20 SC: 0.80 DC: 19 YG: -0.53 RE: 1.19 MB: -0.11 $MI: 52

Your Guarantee of Predictable Genetics

ALL CATTLE FULLY GUARANTEED. FREE DELIVERY TO CENTRAL POINTS. CALL FOR A SALE CATALOG.

SYES JUMPSHOT 422J

PB • 04/02/21 • HP/B • BW: 93 • Adj. WW: 729 CELL Envision 7023E x Miss SYES Elnora 422E BW: 3.2 WW: 91 YW: 141 MK: 19 SC: 1.27 DC: 21 YG: -0.48 RE: 1.32 MB: 0.07 $MI: 64

SYES JOHN

DOE 123J

PB • 02/26/21 • HP/R • BW: 68 • Adj. WW: 704 SYES Easy Going 77E x Miss Double Agent 103G BW: -3.5 WW: 65 YW: 100 MK: 22 SC: 0.78 DC: 16 YG: -0.56 RE: 1.35 MB: -0.22 $MI: 46

P.O. Box 155 • Amherst, South Dakota 57421 John: 605/880-8061 • Warren: 605/237-2127 Office: 605/448-2624 • jssymens@venturecomm.net Check Symens Bros Limousin on f for current information.

• JANUARY 2022

Thank you to Flying Cow Genetics, P Bar S Ranch, Running Creek Ranch, and Glendenning J Bar J Ranch for hosting and inviting the North American Limousin Junior Association Board of Directors to their operation. If you would like to host the NALJA Board and/or give them a tour for one of their board meetings, reach out to a Board Member or the Junior Advisor, Mallory at Mallory@NALF.org.

• JANUARY 2022

Edleman

PRIDE PRAIRIE OF THE

Production Sale MARCH 10, 2022 • 1 P.M. CST At The Ranch • Willow Lake, SD

Selling 40 Limousin & Lim-Flex Lots

20 Yearling Bulls 10 2-year-old Bulls 5 Yearling Replacement Heifers 5 Genetic Lots

EDLE Jack 104J

75% LF • Black • Homo Polled • Wulfs Fifty T804F x Wulfs Ablaze 3012A CE: 12 BW: 1.4 WW: 78 YW: 119 MK: 19 SC: 1.26 DOC: 13 REA: 1.17 MB: -0.18 $MI: 51

EDLE Jager 139J

Sale Management: KILEY McKINNA, 402-350-3447 WILEY FANTA, 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

65.5% LF • Homo Black • Homo Polled • CJSL Data Bank 6124D x Wulfs Ablaze 3012A CE: 10 BW: 2.0 WW: 80 YW: 123 MK: 16 SC: 1.06 DOC: 15 REA: 0.87 MB: 0.0 $MI: 56

Auctioneer: Chisum Peterson Online Provider:

43102 192 St. • Willow Lake, SD 57278 Drew: 605.881.2419 • Jake: 605.520.2913 Follow us on f Facebook

EDLE Justice 128J

75% LF • Homo Black • Homo Polled • TASF Crown Royal 960C x Wulfs Ablaze 3012A CE: 6.5 BW: 3.6 WW: 81 YW: 117 MK: 21 SC: 1.31 DOC: 10 REA: 1.14 MB: -0.16 $MI: 52 • JANUARY 2022

Mike and Paul Kuhlman of Kuhlman Cattle Co., Wagner, SD, run a commercial operation that includes a feedlot and cowcalf enterprise, which allows them to reap the rewards of the Limousin cattle they raise from birth all the way to the packer.

Kuhlman Cattle Co.

A Feedlot Full Of Reds by Amanda Radke

n South Dakota, cattle outnumber people four-to-one. While Symens Brothers, Wieczorek Limousin, Peterson’s L7 Bar Limousin, black cattle continue to be the popular choice amongst commercial Ludens Family Limousin and Treftz Limousin. cattlemen in the area, for Mike Kuhlman of Kuhlman Cattle Co. in “We look for bulls that have heavy weaning and yearling weights,” Wagner, red is the winning ticket. said Kuhlman. “We used to background our calves and sell them in “There’s something about those red Limousin calves,” says Kuhlman. January, but in 2005, we started finishing them out and selling the Kuhlman, and his brother, Paul, run the commercial cattle calves to Cargill in Nebraska.” operation that was started by their late father, Pat, and their mother, He added, “We had noticed that buyers at the sale barn were hesitant Mary, in 1975. to purchase reds and weren’t really knowledgeable about the Limousin The business includes a feedlot breed. We love the feed efficiency, and cow-calf enterprise, which allows the growth, and the muscling, and them to reap the rewards of the we figured if we finished them out Limousin cattle they raise, from birth ourselves, we could enjoy the benefits all the way to the packer. of these growthy, high-yielding cattle “We run primarily Red Angus cows for ourselves.” that we breed with red Limousin Mike Kuhlman, along with his bulls,” said Kuhlman. “In the 1980s, wife, Jamie, and their children, Jace, dad bought a Limousin and a Raelynn and Sienna, have built the Gelbvieh bull to cross with his Angus farm and feedlot together over the cattle. He really fell in love with the years. Jamie is also a second grade Limousin-cross calves and we have teacher at Wagner Elementary School. The Kuhlmans noticed that buyers at the sale barn were hesitant stuck with them ever since.” Paul, his wife, Jessica, and their Over the years, Kuhlmans have to purchase red cattle and weren’t very knowledgeable about the children, Paxton, Cooper, Carson purchased many Limousin bulls from Limousin breed so they decided to finish their home-raised calves and Karaye, live nearby, as well. Paul several of the prominent breeders in themselves so they could enjoy the benefits of their growthy, highthe state of South Dakota including yielding genetics. continued on page 44

• JANUARY 2022

W h e r e C l a s s ROM’N ROM’N Limousin Limousin Meats Carcass “

“

Mark February 17 as the day to invest in your next herd bull. This offering is the Top Cut of our 2021 Bull Crop and includes many potential AI sires that embody the eye-appeal, numbers and carcass traits we strive to create. ROMN Game Changer 106G

Online Bull Sale February 17, 2022 hosted by L365Auctions.com

ROMN Fear Not 102F ROMN Floyd Mudhenkey 101F

ROMN Horsetrader 104H

These bulls from our program have been placed in leading herds across the county.

Kiley McKinna • 402.350.3447 Wiley Fanta • 320.287.0751

20129 450th Ave., Arlington, SD 57212 Robert “Cookie” & Mary Nielson • 605.203.0903 or 605.203.0904 Adam, Michelle, Greyson & Palmer Nielson • 605.203.0733 or 605.203.0732 email: romnlimo@msn.com • www.romnlimousin.com • JANUARY 2022

Best Best

continued from page 42

of the

Paul and Jessica Kuhlman have four children, Paxton, Cooper, Carson and Karaye.

Mike and Jamie Kuhlman have three children, Jace, Raelynn and Sienna.

When selecting bulls to add to our bull battery, we put relentless emphasis on bulls that have the perfect combination of power, performance and eye appeal. We know these bulls will continue to move the breed forward. As you make your breeding decisions this year, consider investing in the best of the best. Order semen today.

L7 Humdinger 0035H Semen Available Through Grassroots Genetics (515) 965-1458.

HP/HetB • PB • CELL Envision 7023E x Miss L7 514C BW: 1.4 WW: 82 YW: 134 MK: 24 MB: -0.05 $MI: 57 Owned with Peterson L7 Bar Ranch and Humdinger Syndicate.

AHCC Earning

Power 900E

HP/HB • 81% Limousin • MAGS Anchor x LVLS 9066U BW: 1.0 WW: 82 YW: 136 MK: 16 MB: 0.46 $MI: 74 Owned with Magness Land & Cattle and Hager Cattle Co.

TMCK Fios 575F

HP/HB • 56% Lim-Flex • MAGS Cable x TMCK Applause 301A BW: 1.7 WW: 86 YW: 136 MK: 24 MB: 0.51 $MI: 76 Owned with Tubmill Creek Farms, Whitewater Limousin and Brehm Farms.

MIKE SMITH & MICHELLE McENTIRE • 76412 Palmer Junction Rd., Elgin, OR 97827 (801) 949-4408 or (541) 805-1007 • sales@buffbeef.com •www.buffbeef.com

owns a construction company and Jessica works for the South Dakota Department of Social Services. The families work closely together in the cattle business. The feedlot has a 1,000-head feeding capacity and they do some custom feeding for local customers. On the cow-calf side, Mike’s brother-in-law, Ross Beeson, develops the replacement heifers they purchase each fall. The first year, the heifers are bred to Red Angus and as two-year olds and beyond, they are bred to red Limousin bulls. The system seems to work well for the Kuhlmans, and they plan to stick to reds moving forward. “Our families work really well together, and everybody gets involved — feeding bucket calves, putting up hay, doing chores, fixing fence and doing what needs to get done around the place,” said Kuhlman. “We plan to continue to improve on our genetics and efficiencies with the hope that one day, our kids might be interested in returning back home to the cattle business.” The Kuhlmans are true Limousin enthusiasts, and Mike says if other people would give the breed a chance, they wouldn’t look back. “I wish people would get over the old stereotype of wild Limousin because those days are in the past,” he said. “The breed has done an exceptional job of addressing disposition issues. And today, Limousin cattle—with their muscling, feed efficiency and longevity—are hard to match.” Most of all, what he really enjoys about the breed is the people. “We have met some pretty incredible folks in the Limousin breed over the years,” said Kuhlman. “The people are what makes this breed so great!” ABOUT THE AUTHOR: Amanda Radke raises Limousin cattle with her family at NOLZ Limousin in Mitchell, SD. She is also a blogger for BEEF Magazine and the author of ranch-themed children’s books, “Levi’s Lost Calf ” and “Can-Do Cowkids.” Connect with her at www.amandaradke.com.

• JANUARY 2022

24/7/365 Real-time. Industry Relevant.

Think Limousin. Think L365. The Site That Never Sleeps 405.260.3775 • www.limousin365.com • Like us on f • JANUARY 2022

Docility

A Trait for Practicality and Profit by Jaclyn Krymowski

nyone who has been in a dangerous situation with an ornery bovine knows the difference temperament can make. And, as the average age of the cattle producer continues to increase (the average age will be 60 by 2050 according to census data) while finding skilled help becomes more difficult, handling animals who are high strung and excessively unpredictable are a serious liability. As if human safety weren’t enough, research continues to point to docility also contributing to profitability. Fortunately, for Limousin and Lim-Flex producers, smart genetic decisions and progressive breeding programs have brought the breed to be an industry leader with this trait. “Limousin breeders have done an outstanding job collecting a large amount of docility data, really paying attention to it and improving the population substantially over time,” says Bob Weaber, a professor and beef extension specialist at Kansas State University, noting that

for a long time the breed didn’t have such a great reputation for temperament. He continues, “Now you talk to Limousin breeders, commercial users and folks that have actually purchased (Limousin cattle) for user roles and they are very happy with the disposition in terms of the population.” Consistently, Limousin and Lim-Flex active sires are in the top percentile ranks for docility. Per the latest International Cattle Evaluation, Limousin and Lim-Flex sires and dams have a +12 average EPD score.

A Cattleman’s Asset

Having smaller flight zones, cattle who are naturally more docile are notably easier to work with and around. They are more likely to be more receptive to equipment and doctoring as well. continued on page 48

Impressed results with the

CELL Guard

House 9300G

HP/HB • 46% LF • PBRS Bunkhouse x MAGS Dominant Deva • CE: 13 BW: 1.7 WW: 76 YW: 125 MK: 20 MB: 0.23 $MI: 62 Owned with Linhart Limousin We are impressed with Guard House’s first calf crop. As they continue to grow and develop, we continue to admire the positive attributes and consistency he adds. They came easy, are full of power and muscle, and are sound structured and sleek fronted. Semen $40. Grassroots Genetics.

TASF Jerica 492J

HP/HB • 50% LF • TASF Crown Royal 960C ET x TASF Erica 183 • CE: 8 BW: 3.5 WW: 96 YW: 142 MK: 24 MB: 0.12 $MI: 65 Top 3% in WW, YW, TM and CW. We are thrilled to add this exceptional female to our program. With her show career off to a hot start, she has set her path straight to our donor pen. We cannot wait for the genetic opportunities she’ll provide us.

We have an elite set of calves sired by CELL Guard House 9300G and TMCK Fleetwood 577F available private treaty. Contact us today! PJ, Meghan, Harper, Henley & Hunter Torgerson - 41146 221st St. - Artesian, SD 57314 - (605) 350-7488 - pjtfarms@gmail.com Kaylee White, Woonsocket, SD

• JANUARY 2022

continued from page 46

BULL POWER

“One of the things we observe is that the more docile animals have better health outcomes in terms of resistance to disease,” says Weaber. “Obviously (there’s also) better human interactions and fewer worker handling issues with those good-dispositioned animals.” Overall, he says that by contributing to a better human-animal relationship, docility helps contribute to enhanced health and wellbeing, in addition to growth and performance. Adam Nielson operates ROM’N Limousin & Club Calves in Arlington, South Dakota, with his family. Over the years, he has seen firsthand how far the breed has come in terms of docility and how it’s impacted the bottom line for those in the commercial market. “I see improvement in our area quite a bit as far as commercial men are concerned,” he says, noting that a high-stung and excitable nature used to be a serious stigma against the Limousin breed. “Now when they’re looking for a more muscular breed…they aren’t looking away from Limousin anymore.” This change in attitude he attributes to a noticed change in the breed’s disposition due to a breeding focus on more docile characteristics. Instead of looking at other breeds like Charolais for improvement, Nielson says he sees more buyers investing in Limousin for their needs.

We have worked two new herd sires into our recharged herd bull battery. These bulls possess the muscle, fleshing ability and strong EPD profiles we demand.

Docility for Profitability

WZRK HERCULES 5005H

Homo Black • Homo Polled • 75% Lim-Flex TNGC Empire 736E x WZRK Catalina 5005 CE: 11 BW: 1.1 WW: 88 YW: 146 MK: 25 CM: 6 SC: 1.05 DC: 19 YG: -0.26 REA: 1.25 MB: -0.14 $MI: 54

FOXS HIDDEN

ASSETS 045H ET

Homo Polled • Black • 50% Lim-Flex HUNT Credentials 37C ET x 44 Ever Entense 6740 CE: 14 BW: 1.4 WW: 87 YW: 140 MK: 28 CM: 10 SC: 1.38 DC: 17 YG: -0.06 REA: 0.56 MB: 0.45 $MI: 73 We welcome your call or visit to see what we have available. Gary & Susan Fuchs Stephen, Nathan & Emily P.O. Box 81 • Cameron, Texas 76520 254/482-0611 • garyfuchs53@yahoo.com Stephen Fuchs, manager • 254/482-0052 fuchslimousin@gmail.com • www.fuchslimousin.com

Keeping docility in the breeding program has effects that go beyond practicality right into the bottom line. A 1997 feedlot study found that of 13,000 cattle, the ones who were more docile consistently outperformed those who were classified as either “restless” or “aggressive” in terms of growth and carcass quality. More recently, a 2017 study from Texas A&M found that feedlot heifers who qualified as “calm” compared to those who were “excitable” earned approximately $62 more revenue. Similar research has also uncovered data that supports similar results in pasture settings as well. “While many of the rewards of maintaining a high level of docility may be difficult to measure, there is no doubt that higher docility adds to our bottom line,” says Gary Gates of Gates Limousin Ranch, Roscoe, Montana, where his family has raised Limousin cattle since 1975. They are very strict on keeping docility a foundation of their cow-calf and bull breeding programs. “Cattle that are easy to handle require less labor. Less labor means less cost.” He adds that bull buyers know the value of well-tempered cattle and are often willing to pay more for bulls they know will be easy handling. “Maintenance costs on your facilities and equipment will (also) go down when you have a herd that is easy to handle as well,” he says. “At the end of the day it only takes one goofy one to have an impact on a whole herd. There is really no excuse to tolerate any poor dispositions.” Moving forward, Weaber is confident that docility will continue to be of industry-wide significance and be a big talking point in sharing the story of beef with consumers. “Attributes of docility are really important to our business,” he says. “We have the ability as the stewards of those animals to make good breeding decisions on traits that affect outcomes. It’s part of our sustainability story, and a part of our profitability story as well.”

• JANUARY 2022

GV LIMOUSIN ANNUAL PRODUCTION SALE SAT., FEBRUARY 19, 2022 • 1:00 P.M. CST Cattle Displayed at Anderson County Sale Barn • Garnett, KS Live auction held at Community Building • Anderson County Fairgrounds

THE GV LIMOUSIN BREEDING PHILOSOPHY

OFFERING

• Balance all economically important traits at optimum levels. • This offering reflects 40+ years developing superior genetics to improve commercial production. Broadcast via To register and bid, go to: www.dvauction.com

30 Young Bred Females 65 Polled Bulls • 30 Two-Year-Olds • 35 Fall Yearlings • Red & Black • Purebred & Lim-Flex • All bulls sell with and 50K data. SIRES REPRESENTED: GV Xcellsior 212C • GV Xcellsior 817B • GV Big Timer 333E GV X-Man 343E • HUNT Credentials 37C • MAGS Cable DAHN Durham 54D • 3SCC Domain A163

Virginia Raymond 20217 NW Hwy. 31 • Garnett, KS 66032 • gvlimousin@gmail.com Arne, Stacy & Zach Hanson • 785-448-8027 Arne cell • 785-448-8075 Stacy cell Brandon Davis • 785-448-4310 | Diane Allen • 785-204-0680 cell www.gvlimousin.com | Find us on f

“The Brand of Commercial Appeal and Breeder Respect” • JANUARY 2022

Focused On The Best by Sarah Anne Johnson

estled in the small town of Chatham, Louisiana, is KLS Farms. Kevin Smith of KLS Farms is no stranger to the Limousin breed. Kevin and his father, James Marshall, were utilizing Limousin bulls on their commercial cows before their initial investment in purebred Limousin cows back in 1994 at the W Bar Sale. A profound influence of KLS Farms was not only Kevin’s father, but also his uncle, TJ Kervin of Kervin Cattle Co. in Winfield, Louisiana. Kervin’s experience within the Limousin breed is extensive and even goes back to owning the legendary GPFF Blaque Rulon bull along with the great JCL Lodestar bull. Today, KLS Farms has a strong focus on offering elite show heifer prospects across the country. Kevin runs approximately 50-60 Limousin and Lim-Flex females at the farm in Chatham. As well as

his farm, Kevin utilizes two satellite farms. The genetic opportunities are endless and continually rising to the top of the breed at KLS Farms including the elite genetic influences from Limousin donors like HSF Your Fantasy, SBLX Xtra Special 214X and AUTO Fedora 222F. They also stable the Red Angus donor, PBRS Ruby Red 8214 and Sim-Angus donor, RJ RF Rita 888F. Not only does Kevin spearhead the cattle side of things, he raises broilers for meat production. He and one employee operate eight chicken houses that hold approximately 200,000 chickens total. The chickens produced on his farm go exclusively to Pilgrim’s Pride. Each year, they raise approximately seven batches of chickens to fulfill their contract with Pilgrim’s Pride. Kevin’s operation raises, on average, a four pound bird, which equates to

Kevin is excited about the future potential of KLS SULL Gucci 205G, a full sibling in blood to the well known donor WLR Prada and KLS SULL Charmer, a purebred son of the legendary Riverstone Charmed.

• JANUARY 2022

nearly 1.4 million pounds of meat produced from his operation per year. Kevin has been in the business full time since 1999. Kevin’s father originally got into the chicken industry as a side business and when he got sick with cancer, Kevin took over full time after graduating college. The poultry business is the backbone of Kevin’s endeavors. “Right now we’re going to stick with what we have—it’s a good, productive system,” Kevin said. The benefits of the chicken business serves dual purposes for Kevin. Since the eight chicken houses produce large amounts of chicken litter, they are able to use it as a great fertilizer source for their pastures at the cattle farm. They also sell some of the chicken litter to local farmers to utilize as a source of fertilizer for their crop ground. “I believe it would be very beneficial for other livestock producers to look into a business like this. Cattle and poultry kind of go hand-inhand because it is such a great source of fertilizer,” Kevin remarked. KLS Farms intends to offer a healthy dose of elite show females through online sales several times throughout the upcoming year. “We have a lot of exciting calves coming and we believe they’ll make elite show cattle prospects. We also anticipate an increase in demand since the Limousin breed is on fire right now,” Kevin said. “It’s a good time to be in the Limousin business. We’ve always had a good product within the breed, but it seems like our cattle are better now than ever and it’s good to see other people realizing that now.”

Kevin (center) travels to as many industry events as time allows. He is pictured here with longtime friends Randy Ratliff, Elgin Elmore, Paul Sisemore and Kiley McKinna. ABOUT THE AUTHOR: Sarah Anne Johnson raises registered Limousin & Lim-Flex cattle with her family and Coulton West in Williamsport, Ohio. She is a sixth-generation beef cattle producer, Sales Specialist, Marketing and Communications Strategist and an Independent Sales Representative for Stine Seed Company. She has also exhibited Limousin cattle on the state and national levels and served as a NALJA Board Member. Connect with her at 614-2662646 or johnson.6077@osu.edu.

Power Inside & Out Over the last several years we’ve heard the constant complaint, “We’ve lost the muscle in our calves.” Nothing will get you back on the fast track quicker than using a TRUE purebred TREF bull. The power is tested on the scale, through ultrasound, as well as in the DNA. We regularly test our bulls for the myostatin gene which is responsible for muscling and tenderness. We also ultrasound our bulls, identifying those with superior ribeyes. You will find using TREF bulls will increase your weaning weights, muscle, and carry at least one copy of the myostatin gene, F94L. In fact, we guarantee it!

2017 High Seller TREF Done Right 707D • PB (93/88%) Adj. WW: 770 • Adj. REA: 18.04 • F94L 2

Your next opportunity is at our

Where Muscle Still Matters Sale, February 12, 2022. Contact us for a catalog.

2016 High Seller TREF Commander 766C • PB (100/90%) Adj. WW: 842 • Adj. REA: 17.40 • F94L 2

SALE CONSULTANT: MC MARKETING KILEY MCKINNA 402.350.3447 • WILEY FANTA 320.287.0751

2020 High Seller TREF Gunpowder 290G • PB (94/87.7%) Adj. WW: 746 • Adj. REA: 17.76 • F94L 2

GLENN TREFTZ (605) 380-0014 12510 370TH AVE. • WETONKA, SD 57481 WWW.TREFTZLIMOUSIN.COM

• JANUARY 2022

2021 High Seller TREF Hardcore 204H • PB (96/87.7%) Adj. WW: 833 • Adj. REA: 19.20 • F94L 2

Carcass Ultrasound Procedures: Past, Present and Future “Breeders should not be afraid of using new technology as we move away from the old gold standard,” explained Dr. Tommy Perkins, West Texas A&M University associate professor. Perkins gave his presentation titled “Use of New Generation Ultrasound Equipment to Collect Carcass Data” during the Beef Improvement Federation Symposium earlier this year in Des Moines, Iowa. Ultrasound has shown to be a good measure of fat thickness in beef cattle since the late 1950s and began to show improved accuracies to predict carcass ribeye area by the early 1960s. Marbling estimation of the beef carcass using ultrasound started in the late 1980s. Ultrasound proficiency training and certification took hold in the late 1980s and the early 1990s. Perkins explained a committee worked to prevent the “technician effect.” Technician experience and training level has always been reported as having an impact on repeatability, accuracy and precision of ultrasound images. “The impact of the “technician effect” is more prevalent on the hard to measure traits like ribeye area and less impactful on easier collected images like rump fat,” he said. “Training technicians matters and who trains the technicians is even more important.” A research project was conducted to study the accuracy of carcass ultrasound equipment in 68 steers that were ultrasonically measured

for rib fat thickness, longissimus muscle area, intramuscular fat and rump fat, by two technicians using two different machines. Technician one had training and experience whereas technician two had no formal training and very little experience. All steers were ultrasounded two different times, one day prior to harvest, with two different ultrasound machines. Technician one scanned all steers with the Aloka on the first run and scanned them with the EVO on the second run. Likewise, technician two did the same. Results indicated correlations between ultrasound units (EVO vs Aloka) and carcass values were similar for fat thickness, ribeye area as well as intramuscular fat for the experienced technician. Results for the inexperienced technician were similar, but those results included fewer data points due to rejected images. Perkins said the application of ultrasound technology has been implied to be less accurate in animals as they grow closer to a final endpoint in the feed phase. “This implication needs further investigation as ultrasound technicians have gained more experience and better equipment over time,” he said. “If we want to this technology get to the next level, we have to get the cost down so we can use it economically in a feedlot setting.” Source: BIF

HONORING COMMERCIAL PRODUCERS

The Heartland Limousin Association welcomes all Limousin enthusiasts. HLA is passionate about the growth of the breed and connecting seedstock producers with commercial cattlemen.

Application for Membership

Who can join? Any reputable supporter of Limousin cattle is welcome as long as you fill out the application form and send $50 membership dues each year.

Name Address Phone

City/State/Zip e-mail

The undersigned herein applies for membership in the HLA with all rights and privileges outlined in the HLA constitution and bylaws.

Signature

Make check payable to the HLA and return this membership form and $50 payment to: Dean Summerbell, HLA, 619 139th Ln. NW, Andover, MN 55304

• JANUARY 2022

Dean Summerbell, HLA Executive Secretary 619 139th Ln. NW, Andover, MN 55304 bjsummerbell@gmail.com

(612) 963-3799

2.26.2022 at the farm, Creston, Nebraska

31ST ANNUAL LONELY VALLEY

KEEPIN’ KIND BULL SALE

Selling 70 Beef Bulls, 10 Open Replacement Heifers & 20 Bred Females Contact for complimentary catalog: Randall O. Ratliff 615.330.2735 | Randy@rrmktg.com

YEAR CELEBRATION

Consultants: MC Marketing - 402.350.3447 Grassroots Consulting - 515.229.5227

Reduce Development Costs For Replacement Heifers

by Kiernan Brandt

South Dakota State University Extension

egardless of how efficiently reproductive success is managed on the ranch, beef producers are tasked annually with incorporating new females into the herd in the form of replacement heifers. Whether purchasing females off the farm or retaining heifers from this year’s cohort of marketable calves, both represent significant input costs to replace the 10–15% of cows leaving the herd annually, plus any additional heifers to expand the size of the operation in years when conditions allow. To reduce dependence on purchased or harvested feeds and susceptibility to poor weather or market conditions, there is growing interest in developing replacement heifers at a lower cost without compromising reproductive performance. Much of the lifetime success of a beef female is determined by her performance in her first breeding season. The overall objective of any heifer development program should be for those females to conceive a pregnancy early in a defined breeding season and to calve for the first time prior to two years-of-age. Since bred heifers will still only be approximately 85% of their mature weight at calving, having a large proportion deliver early in the calving season allows these females maximum time to go through uterine involution and prepare to gestate their second calf while affording them extra nutrients to heal and continue developing, which is why many producers begin calving heifers 21–30 days ahead of the mature cows.

Historical Recommendations

To maximize the number of heifers that have reached puberty prior to the breeding season, it has been traditionally recommended that heifers weigh 60–65% of their mature body weight. This threshold was developed at a time when cattle production systems were transitioning from calving heifers at three years-of-age to calving them as two-year-olds. As this shift occurred, it indirectly required producers to select females that reach puberty at a lighter weight and younger age. Likewise, over the past several decades, consistent selection for increased scrotal circumference in young bulls may have indirectly decreased the age at which heifers reach puberty, as these traits are moderately correlated. Despite average mature cow sizes increasing as result of constant selection for larger yearling weights, heifers continually demonstrate the ability to reach puberty sooner and at lighter weights than have occurred historically.

Opportunities For Change

Acknowledging these changes in cattle genetics provides opportunities for producers to reduce development costs during the post-weaning period leading up to the breeding season. One caveat of dealing with such specific target percentages is the need for replacement heifers to be managed separately from the cowherd to

• JANUARY 2022

continued on page 56

THANK YOU Thanks to those who made it happen... Bane Farms, AR Blair Springs Limousin, AL Braun Limousin Cattle Co., KS Diamond R Cattle Co., OK Double R & P Farms, OK Ettinger Limousin Farm, MS George Fisher, FL Terry Fox, LA Hanf Limousin, KS Henley Farms, OK Steve Hodges, MO Jones Farm, AR Richard Kincaid, KY David Knoll, OK Michael Livesay, TN Lost River Limousin, IN McCutcheon Limousin Farm, AR Tim Nolen, AR Ranae Poole, MO Posthaven Limousin, ON River Hills Farm, MS Shady Oaks Farms, AR Randy Smith, OK Todd Smyth, MB Somers Limousin, OK Star Gap Farms, AR TLC Limousin, GA Treftz Limousin, SD Unnerstall Family Farms, MO Steven Unterbrink, IL Webb Limousin, AL

We greatly appreciate your strong support at our sale. We love our cattle and outdoor way of life. To see the great demand for the products of our labor makes it even that much more rewarding. Kraig and Rhonda Withers of Coweta, OK, have been long time supporters of our program and they purchased several fullblood lots in this sale.

Steve Unterbrink and James Musgrave of Moro, IL, bought some of the topselling fullbloods. Kevin and Nancy Webb of Scottsboro, AL, added some high quality fullbloods to their herd.

Thanks to Andy McCutcheon of St. Joe, AR, for his continued support over the years.

We look forward to building back some of our polled fullblood numbers with these two superstar homozygous polled, fullblood sires. AR Express Card 7129E

Again, we thank our many Limousin friends who have supported us over the years and we always welcome your call or visit.

RICK & SANDY THOMAS

204 Express Lane, Leslie, AR 72645 (H) 501/745-8728 - (M) 501/757-1088 (O) 501/745-8484 mail@expressforestry.com www.thomascattlefarms.com

Homo Polled • Red • Fullblood CE: 9 BW: 2.8 WW: 48 YW: 62 MK: 26 CM: 5 SC: -0.10 DC: 6 YG: -0.63 CW: 11 REA: 1.16 MB: -0.04 $MI: 48

AR Executive 7173E

Homo Polled • Red • Fullblood AR Colonel 531C x AR Best Mae West 4102B CE: 10 BW: 1.6 WW: 46 YW: 68 MK: 25 CM: 8 SC: -0.28 DC: 7 YG: -0.67 CW: 14 REA: 1.27 MB: -0.10 $MI: 46

Semen packages available: 20 units on one or both combined for $1,000. • JANUARY 2022

continued from page 54

TUES, FEB 1, 2022 Bidding Ends 7 p.m. CST

hosted on:

OFFERING 20 LOTS Limousin & Lim-Flex Show Heifers • Breds • Bulls

Past Sale Highlights...

monitor growth and development more accurately. Whether this is accomplished through allocating pastures for heifers or feeding them in a drylot, the opportunity costs associated with these options must be evaluated on an operation-to-operation basis. Several studies in recent years have investigated whether heifers can be developed to lower bodyweight thresholds, ranging from 50–57% of their expected mature weight, without sacrificing reproductive performance. Regardless of whether heifers were developed on crop residue or dormant winter forage, collective studies from three different states all found economic benefits compared to drylot development, with savings of $37 to $99 per pregnant heifer. Acceptable pregnancy rates were achieved by all groups, which is the ultimate indicator of a successful development protocol. The interesting part of these collective datasets is that by restricting heifer intake leading up to the breeding season and then turning them out on lush pasture, these heifers experienced higher rates of average daily gain (ADG) compared with heifers developed in the drylot. Grazing habits are a learned behavior, so heifers who have been out grazing appear to perform better when turned out after breeding, and, despite entering the breeding season at a lighter weight, this compensatory gain resulted in similar weights at calving between groups.

Takeaways

SALE MANAGEMENT:

KILEY McKINNA • 402-350-3447 WILEY FANTA • 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

Your call or visit to view the offering is always welcome.

Maintaining a positive plane of nutrition leading up to and immediately following breeding is crucial for the successful establishment of pregnancy, so developing heifers to a lighter bodyweight may provide advantages in adapting heifers to perform well during the breeding season in a range setting. Additionally, there is a growing body of literature suggesting economic advantages of developing heifers to lower bodyweight thresholds, without compromising conception rates. Heifers developed in low-input systems using grazed forages may gain more experience consuming forage, which aids their performance and eliminates any adaptation period when they are turned out into the environment they will be expected to perform on as mature cows. If you are breeding heifers later in the summer when forage quality is declining, consider providing additional protein to ensure adequate metabolic status. Heifers should still enter the breeding season at a body condition score of five-to-six and be in an environment that provides enough nutrients to be gaining weight. When transitioning to a low-input development system, it is recommended to retain more replacements than needed to help monitor how herd genetics respond to a nutritional challenge.

RODGER, PATTY & CASSIDY WOODARD 33004 U.S. Hwy. 24 • Calhan, Colorado 80808 Rodger: (719) 439-2011 • Patty: (719) 439-2010 www.woodardlimousin.com

• JANUARY 2022

2021 Houston Livestock Show Reserve Continental Heifer:

2021 Kansas State Fair 2021 NAILE Supreme Champion Heifer Supreme Champion Female Ratliff HowBoutIt 008H

Ratliff Purple Harmony

Exhibited by Sara Sullivan, Exhibited by McKenna Dunlap, Iowa. Richardson, Eureka, Kan.

ROMN Go Go Dancer 10G, Exhibited by Cole Sullivan, Groveton, Texas

To find the next supreme, contact the North American Limousin Foundation or a Limousin breeder in your area. 303.220.1693 or Limousin@NALF.org • JANUARY 2022

Structuring Lease Agreements by Amanda Radke

hen it comes to leasing farm land and pasture, there are many things to consider both as the owner and the renter. Having been on both ends of these agreements, it definitely is important to think about all of the “what if ” scenarios to ensure all parties are protected. And for a long-term relationship to continue between the two parties, the terms and conditions must be clearly communicated and discussed before signing on the dotted line. It’s renewal season for many property owners, and you may find yourself in these discussions right now or in the upcoming months. Perhaps you are considering updating your terms after decades of the same-old, same-old, or maybe you find yourself in a place where you’re dealing with new tenants or new owners. The dynamics of renting ground can be deeply personal with many potential pitfalls as it relates to rates, off-farm stakeholders, competition from neighbors, the cost and labor of land or fencing improvements, etc. So what are the most typical lease agreement structures? There’s certainly no one-size-fits-all approach, but Farmers National Company breaks down the basic lease agreements that can minimize risk and offer opportunities to those involved in the agreement. These lease agreements include: Cash Rent Lease — According to Farmers National Company, “Typically calculated on the basis of a fixed number of dollars per acre. In the past, many of these leases called for approximately half of the rent in the spring with the remaining rent due in the fall. Today most cash rent is paid up front.”

Bushel Lease — “This lease specifies a fixed number of bushels of a particular commodity to be delivered to a specified elevator by a certain date without cost to the owner,” says Farmers National Company. “The number of bushels is determined by negotiation, but in many cases is approximately one-third of normal production. No government payments are paid to the landlord on a bushel lease.” Net Share Lease — Farmers National Company explains, “This leasing alternative has gained in popularity as an alternative to cash rent. It differs from the bushel lease in that the owner receives a specified percentage of the crop. Thus, if the crop yields are good, the rent goes up. The only cost the owner is usually responsible for is the drying and/or storage of their share of the grain at harvest. All other production costs are paid by the operator.” Crop Share Lease — “Under this arrangement the owner pays a share of the input costs and receives a share of the crop,” per Farmers National Company. “In many areas, the owner shares in 50% of the cost of the seed, fertilizer and chemicals, and then receives 50% of the crop. In other areas, this may be 25%, 33-1/3% or 40% share, depending upon the amount of weather risk involved and the consistency of production over time. With changing farming methods and increasing land values, this lease may not be as competitive as it once was. To address this issue, many leases are now being tailored to each farm situation, and new percentages, such as 55% owner - 45% operator, are emerging or supplemental cash rent. Another alternative is to adjust the percentage of input cost paid by the owner.”

• JANUARY 2022

Finally, custom blend leases or custom operation leases can offer unique opportunities to mitigate risk, share on labor, input and machinery costs, or further incentivize both owner and renter to best match production and profit goals. Specifically for pastures and hay ground, Iowa State University Extension (ISU) offers advice on calculating cash rents based on current market rates, a return on investment in pasture land, forage value, carrying capacity and more. “Is there a simple and uniform method of figuring a rental rate for pasture and hay land?” asked Don Hofstrand, retired ISU Extension value-added agricultural specialist. “Probably not, but guidelines are available. There are several methods for computing a pasture rental rate and several factors that influence the rental rate. “Pasture rental rates vary according to the quality of stand, type of forage species, amount of timber, condition of the fences, availability of water and previous fertility practices on the pasture.” Here are a few examples of calculating pasture and hay rental rates using various factors. Forage Value — “To compute a rental rate based on forage value, estimate the expected pasture or hay production per acre and multiply by either 25% of the price of grass hay during the grazing season for pasture, or 35% of the price of hay for an established stand of hay. If the tenant supplied labor and machinery for establishing the hay crop and pays half of the seed and fertilizer costs, then a rental rate equal to 50% of the value of the hay crop would be more

appropriate. Use hay prices corresponding to the type and quality of the stand,” says ISU. Rent Per Head Per Month — “With this method, the livestock owner pays rent according to the number of animals grazed and length of time the pasture is used,” explains ISU. “This is measured by computing the animal unit months (AUMs). An AUM is the amount of forage required to support a 1,000 pound cow with a calf up to 4 months of age for one month. For example, 10 cows and calves pastured for three months equals 30 AUMs (10 x 1.0 x 3). Note that forage consumption normally parallels the weight of the animal.” Rent Per Pound of Gain — “With this method, pasture rent is based on the added weight the livestock gain while they are on pasture,” says ISU. “This approach is best suited for stocker and feeder cattle rather than beef cows. To determine the rent payment, it is necessary for the cattle to be weighed or an average weight estimated before they are placed on pasture and after they are taken off pasture. This may not be practical in some situations.”

ABOUT THE AUTHOR: Amanda Radke raises Limousin cattle with her family at NOLZ Limousin in Mitchell, SD. She is also a blogger for BEEF Magazine and the author of ranch-themed children’s books, “Levi’s Lost Calf ” and “Can-Do Cowkids.” Connect with her at www.amandaradke.com.

Twenty-Two Years of Predictability

Spring production Sale 70 Age Advantaged Coming Two Year Old Bulls 50 Commercial/Registered Bred and Open Heifers Limousin • Lim-Flex • Red Angus

Monday, January 24, 2022

1:30 p.m. CT at the Ranch • Wood Lake, NE • Semen Tested • Fully Guaranteed • Complete performance data including ultrasound carcass • Bred for docility and handleability • We keep ‘em and feed ‘em ‘til April 1st

Rob

and

• Bred right • • Fed right • • Represented right •

Brenda Brawner

(402) 967-3060 • (402) 376-4465

Video clips and sale updates at:

88102 S Wood Lake Rd • Wood Lake, NE 69221 • www.bulliscreek.com • JANUARY 2022

IN PASSING Edward W. Nicol, 72, of Enon Valley, Pennsylvania, passed away September 12, 2021, unexpectedly at his residence. Born October 22, 1948, in New Brighton, he was the son of the late Douglas and Dorothy Baughman Nicol. He was married to the late Rita Jo Chuey Nicol for 41 years when she passed May 1, 2015. He was a graduate of Beaver High School. Ed was a veteran of the Army, where he served during Vietnam. Ed was a lifelong farmer and was retired from Nova Chemical, where he worked in logistics. He was involved with many cattle associations including the Lawrence 4H Baby Beef Club and many Limousin cattle associations in the surrounding states. He loved his life on the farm and everyone he has encountered along the way.

Survivors include three sisters, Nancy Rice of Patterson Township; Linda (Dan) Gray of Industry; Kaye Nicol of Philadelphia; two brothers, Doug (June) of Darlington; and Kenneth (Karen) Nicol of Brighton Township; special friends and neighbors, Dale M. (Denise) Vollmer of Enon Valley; Chelsey (Jon) Shingler of Enon Valley; and their children Chase and Chloe; the Kelly family of Chewton; many nieces, nephews, neighbors and friends. A Celebration of Ed’s life will be announced at a later date. If you would like to contact us, please email chelslkel@gmail.com Memorial Contributions may be made to the 4H Baby Beef Club of Lawrence County, 430 Court St., New Castle, Pennsylvania 16101.

Bennie Arlen Eubanks passed away at his home November 25, 2021. His service was held November 28, 2021. Mr. Eubanks was born in Bluffton, Georgia, September 22, 1936, to the late Alex Joel Eubanks and Essie Jones Eubanks. He loved to cook and loved his cattle ranch. He was a very civic-minded person. He also loved people and his family. Other than his parents, he was preceded in death by his son, Tim Eubanks, and three brothers Calvin, Murry and Ronnie Eubanks.

His survivors include Peggy, his wife of 64 years; a granddaughter, Taylor Jacobs (Lee); and great-grandsons Rylee and Bankston. He is also survived by sisters Ann Nix and Jane Settles (Bob); sisters-in-law Pat Eubanks; Betty Eubanks; and Jan Eubanks; and a number of nieces and nephews. Contributions may be made to Edison Baptist Church, P.O. Box 296, Edison, Georgia 39846, Arlington Baptist Church, P. O. Box 387, Arlington, Georgia 39813.

Herd Reduction Cow Sale Selling 40 Bred Females from the heart of the Herd

• Purebred Limousin and Lim-Flex Cows • Black and Red • Strong influence of Wulf Cattle genetics • All cows are genomic-tested, with genomically-enhanced EPDs • Range in age from bred heifers up to 7-year-olds. (Pick your preference)

•M ostly AI bred to calve in February through April to bulls such as Wulfs Eisenhower, Wulfs Cooley and RUNL Stetson • B loodlines represented, RUNL Stetson, Wulfs Xtractor and Wulfs Xcellsior. •H erd Prefix DMWC

Herd Average EPDs CED BW WW YW MA SC STAY DOC YG REA MB 12 0.43 63 95 22 0.71 15 14 -0.50 1.14 .02 45% 50% 40% 40% 40% 50% 15% 25% 20% 20% 70%

For More Information Contact:

DMW

AARON METZGER (605)305-0040, aaronjonmetzger@gmail.com

CATTLE COMPANY

ROBYN METZGER (605)695-9874, robyn.metzger@wulfcattle.com

1248 Dipper Ave. Larchwood, IA 51241

JERRY WULF (320)491-1390, jerry.wulf@wulfcattle,com

PRICED FROM $2,000 TO $3,500

• JANUARY 2022

OUTCROSS FULLBLOODS TO MEAT YOUR NEEDS We have a true passion for imported fullblood cattle that offer the extra muscle, mass and characteristics that made this breed famous worldwide. The real carcass value these cattle can add to the commercial world is something our customers have learned to appreciate over the years.

WILODGE CERBERUS

Our import sire with two copies of F94L. We have a large number of calves on the ground by this tremendous sire. They have the extra muscle shape and performance of their sire and the power in their blood to add value to any herd.

If you’re looking to beef up your herd for the new year and beyond, call or come visit to see the selection of bulls and females we have available.

WWW.GOSSLIMOUSIN.COM VIDOR, TEXAS 77662 • ANTHONY GOSS 281-794-1339

• JANUARY 2022

by Samantha Cunningham, PhD Geneticist for the North American Limousin Foundation

s consumers, we have a multitude of tools available to help us work “smarter not harder”—smart phones, super stores, meal delivery services, etc. As beef producers, we also have tools that help us make selection decisions more efficiently, to work “smarter not harder”, so to speak. There’s raw data, adjusted data, ratios, EPDs (plus accuracies), economic value indexes and genomics all available to us for decision making and selection. Each of these have merit depending on the situation we find ourselves in—just like the tools in a literal toolbox. We wouldn’t use a screwdriver and a hammer to do the same job, would we? Which is the best tool for the job? EPDs are the best tool available when considering the value of an animal as a parent. While this is true, we must keep in mind this does not account for differences in production environments; nor does it account for correlation among traits that could lead to unintended changes in one trait while selecting for another. Also, the multiple columns of EPD data we find in sale catalogs can be a bit overwhelming!

Indexes are not new to livestock production, swine and dairy producers have been using them for decades. Economic value indexes are calculated with production situations in mind, and most beef breed associations publish at least one index with their EPDs. Currently, NALF calculates and publishes one index—$MTI (mainstream terminal index). Economic value indexes allow for multiple trait selection using one number expressed in dollars per animal. Multiple EPD values are each weighed by an economic value to give us that one index value that can help to simplify selection and mating decisions. We interpret index values like EPDs, so the difference between the index values of two bulls would be the expected difference in the average dollar value of progeny when bred to similar cows. It is important to note that accuracy values are not published for indexes, so caution should be used when making decisions involving young continued on page 64

SPRING CREEKS CATTLE CO.

BULL SALE

SUNDAY, FEBRUARY 13, 2022 • 1 PM CST FENNIMORE LIVESTOCK EXCHANGE, FENNIMORE, WI

Selling 68 Head: 30 Limousin & Lim-Flex Bulls, 18 Angus Bulls, 20 Bred Females Sire Groups Include: Wulfs Apostle, Wulfs Endeavor C703E, Wulfs Conversion, Wulfs Gallagher, Wulfs Envoy, Wulfs Fifty, DFVC Growth Fund, GAR Ashland and Jindra Acclaim Your Source For Quality Limousin, Lim-Flex, Angus and Red Angus seedstock. Call Today.

SALE MANAGEMENT:

KILEY McKINNA • 402-350-3447 WILEY FANTA • 320-287-0751 mcmarketingsales@aol.com www.mcmarketingmanagement.com

48715 Hilldale Rd. | Wauzeka, WI 53826 Bob Mitchell & Sons | Bart: 608-553-8070 • JANUARY 2022

SELLING 90 LIM-FLEX BULLS 72 FALL YEARLINGS • 18 SPRING YEARLINGS Blacks • All Polled 85 HOMO Black • 81 HOMO Polled 85 for YW >100

All with GE-EPDs, Ultrasound Data, Frame Score, BSE, Trich-Neg, Virgin bulls

our herd averages

AVG. BW: 76 AVG. WW: 742 AVG. YW: 1,200 AVG. FRAME: 5.4 AVG. EPDS CE BW WW YW TM 11 1.1 74 117 59

Sale Management by: office: 580/597-3006 acs@americancattleservices.com www.americancattleservices.com

Sale Consultant: Mark Smith ~ 515/229-5227 Auctioneers: B ruce Brooks ~ 580/695-2036 Ronn Cunningham - 918/629-9382

bid live:

Saturday, March 12, 2022 • 1 pm at the Ranch - Chattanooga, OK CATALOG AVAILABLE ONLINE FEB. 20 Delivery to central points in the continental U.S. Not to exceed $350 with Lathrop Livestock. Randy Lathrop 847/910-4673

• All Bulls Developed & Performance-Tested at CHR • All with Genomically Enhanced EPDs • BW, WW, YW, SC, Frame Score & Ultrasound Carcass Info Available on All Bulls • Semen-Tested and Trich-Tested Negative Virgin Bulls • 5% Volume Discount on Five or More Bulls

guest consignors:

LAWRENCE FAMILY LIMOUSIN • 806/790-2535 DIAMOND HILL CATTLE CO. • 405/520-5846 BARTON FAMILY • 254/527-4140 CHURCHMAN LIMOUSIN • 580/467-6966 JUST-A-MERE FARMS • 740/572-6983

Ken Holloway • 580/597-2419, night 580/581-7652, day • 580/597-3006, office Clendon Bailey, Cattle Manager • 580/704-6739 www.hallchr.com • email: chr@hallchr.com

new date: COYOTE HILLS PRODUCTION SALE • APRIL 30, 2022 • JANUARY 2022

continued from page 62

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com

BREEDER ADVERTISING RATES FULL PAGE....................................................................................$1,150 2/3 PAGE..........................................................................................$950 1/2 PAGE..........................................................................................$775 1/4 PAGE..........................................................................................$500 All advertisements are 4-color process

ISSUE

MATERIALS PUBLISHED

January - Spring Sale Edition

Dec. 1

Dec. 23

April - Herd Bull Edition

Mar. 1

Mar. 25

July - Breeder Directory Edition

June 1

June 25

October - Fall Sale Edition

Sept. 1

Sept. 25

Advertising materials to Kyle Haley 405/260-3775 • kbhaley2@gmail.com CLOSING DATES Refer to listing above. ADVERTISING SKETCHES Requests for advertising layouts must be in the L365 office 10 days before copy deadline. TERMS All accounts are due and payable as billed. Interest charges of 1-1/2% per month (18% APR) will be assessed to 30-day unpaid accounts. Customers with overdue accounts will be put on a prepay basis for subsequent advertising business. CONTRACT DISCOUNT L365 contracts for 4-time print and annual digital/print combinations are available at substantial discounts. Contact the L365 field representative in your area or call the L365 office at 405/260-3775. DIFFICULT ADS Ads requiring substantial extra production work will be assessed extra charges at standard shop rates. If you prefer no extra charges, request us to simplify the ad at our discretion if necessary. COPY CHANGES Alterations in advertising copy, if requested after closing date, will be made only if time permits. REPRINTS Advertising reprints are available. Requests for reprints must be made at the time the order for the ad is placed.

sires and their index values. The accuracy values for the EPDs used to calculate an index are good indicators of the accuracy of an index. Just like with EPDs, as more records are added for an animal, an index value can change. Understanding which EPD traits contribute to the index is important. Most breed associations publish definitions and/or fact sheets to help breeders better understand indexes and associated traits. Currently, Limousin breeders and customers have one index available: $MTI (Mainstream Terminal Index). It predicts genetic differences in profit per carcass by combining the potential for and value of postweaning growth, quality grade and yield. When should you use an index? Which index should you use? It depends. Deciding to implement an index and which one to use will depend entirely on your production goals. If you keep replacements, zeroing in on a terminal index that assumes all offspring are marketed on a grid may not be the best choice; and in this instance, relying on EPDs that relate to maternal traits would be a better option. Conversely, if you have a bull customer that retains calves and later sells them on a grid-based system, encouraging them to use a terminal index, like $MTI, when buying bulls would be a good move. Important considerations to take when implementing selection indexes: • More money is always better making higher indexes more attractive— these will only hold true if your production environment and management can handle the potential increase. • Like EPDs, indexes should be used for within breed selection only. • Also, like EPDs, bulls with identical figures can be very different phenotypically and have very different build, structure, size, etc. Use caution. • Placing emphasis on a terminal-focused index could have antagonistic effects on maternal traits and vice versa. Just like starting a new project and deciding which tools will lend to efficiency and success, understanding the technologies and tools we have available to us as cattle breeders is imperative to reach our production goals. We wouldn’t use a screwdriver and a hammer to do the same job, would we? Nor can we use a flathead or Phillips head screwdriver interchangeably, am I right? ABOUT THE AUTHOR: Samantha Cunningham, PhD is an assistant professor of animal sciences at Colorado State University where she teaches undergraduate Animal Science courses with emphasis on hands on learning and livestock experience. Sam currently coordinates the CSU Seedstock Program that involves students in the merchandising and management of the University’s Angus and Hereford cow herds.

All other questions, contact the L365 office.

• JANUARY 2022

Bulls ThatPerform 100 Bulls For Sale Private Treaty Now. Reds & Blacks. Large groups of half brothers. BIG performance bulls with an average YW EPD of 117 and Feed Conversion under 6 lbs. feed/lb. gain. Roughage raised. Ready for your selection.

R&R

R&R Beefmaker 116D

Beefmaker 116D

Dbl Black • Polled • Purebred (93%) Breed High YW EPD of 171 Ranks in the top 1% of the breed for WW, YW, TM, SC, CW & REA 2 Copies of F94L Contact Owners for Semen. Will ship Worldwide.

MARK & SHERYL LEONARD & FAMILY 1362 Hwy. 59, Holstein, IA 51025 712-368-2611 work • 712-830-9032 cell mark@agcomfinancial.com In the Limousin Business Since 1969

Contact Mark today to schedule a viewing appointment. • JANUARY 2022

JUNIOR SCENE Focus On The Here And Now by Riley Smith, NALJA Secretary

ore times than I can keep track of, I have been caught asking myself, “Does what I am currently doing have any meaning toward where I want to be in the future?” If you know me, you know I have a mental plan to go back home and continue to grow our family farm after I finish college. I want to start my own cowherd, start renting and farming some of my own land, make my own hay, and live at my own place. I know I have a long way to go before I arrive at that destination, because there is so much more I need to learn. But some days when I sit inside the classroom, I lose track of what the professor is talking about and get this feeling of, “I could do something more relevant right now.” Naturally, as a 20-year-old male, I feel like I already have enough knowledge to be successful on my own, and I find myself wanting

to go home to start doing my own thing. But when I really think about it, the many valuable lessons I learned growing up continue to help me every day, and I know there’s much more I have yet to learn. My high school teachers taught me the importance of diversified learning. At football practice, I learned that being strong and being smart are two totally different things, but they can both come in handy. My dad taught me how working slowly can end up being faster in the end. As young adults, I think we get caught up in what we want to have in 10 years, rather than focusing on where we are now and what we need to do to get there. Looking back, without taking the initiative to attend college eight hours from home, I would have missed out on things like traveling

SALE OFFERING

CONSIGNORS:

37 BULLS

Big B Cattle, IA • (712) 260-9465 Boyer Family Farm, IA • (641) 340-5963

13 Yearlings • 12 18-month-olds 12 Coming 2-year-olds

Bruner Limousin, SD • (605) 482-8202

4 FEMALES

Duff Limousin, MN • (651) 245-1591

2 Open Heifers • 2 Bred Heifers

SOUTH DAKOTA LIMOUSIN ASSN. BANQUET & BENEFIT AUCTION THURSDAY, FEBRUARY 3, 2022

JLX Limousin, SD • (605) 310-0791

LIMOUSIN SHOW & SALE FRIDAY, FEBRUARY 4, 2022

SHOW: 9 AM MDT • SALE: 1 PM MDT The Monument, Rapid City, South Dakota

6 PM Social, 7 PM Banquet/Benefit Auction Courtyard by Marriott, 580 WaTiki Way Box Elder, SD 57719

Leishmann Performance Limousin, NE Leon Leishmann • (402) 651-7211 Matt Bruner • (605) 480-0217 Ludens Family Limousin, SD • (605) 661-6470 Lura Limousin, MN • (605) 695-3129 Mill Road Cattle, WI • (715) 665-2605 Nolz Limousin, SD • (605) 999-0919

AUCTIONEER:

Peterson’s L7 Bar Limousin, SD • (605) 730-0705

LIMOUSIN BREED REP:

ROM’N Limousin, SD • (605) 203-0733

C.K. “Sonny” Booth (918) 533-5587 Chisum Peterson (605) 730-4214

Spring Creeks Cattle Co., WI • (608) 553-8070

SALE-DAY PHONES:

Kiley McKinna (402) 350-3447 Wiley Fanta (320) 287-0751 Dean Summerbell (612) 963-3799

2021 GRAND CHAMPION BULL Bred by: Wulf Cattle, MN Purchased by: Chris Bartels, NE

• JANUARY 2022

Venner Family Limousin, IA • (712) 830-8381 Wulf Cattle, MN • (320) 288-6128

across the country on a livestock judging team, getting to know the president of Oklahoma Farm Bureau, and living and working on a university farm. I challenge you to sit back with a positive mindset and think of how the small things you’ve completed in the past have helped you attain the big things you now possess. Keep an end goal in mind and put your nose down and work on the things you need to do to get there! “Blessed is everyone who fears the Lord, who walks in his ways! You shall eat the fruit of the labor of your hands; you shall be blessed, and it shall be well with you.” Psalm 128: 1-2

Official Publication of the North American Limousin Foundation 2005 Ruhl Drive • Guthrie, OK 73044 405/260-3775 • Fax: 405/260-3766 www.Limousin365.com Publisher: L365

2020-2021 NALJA BOARD

PUBLISHER EMERITUS—Dan Wedman PUBLISHER EMERITUS—Dale F. Runnion EDITOR—Kyle Haley ADVERTISING MANAGER—Lindsey Meyer CIRCULATION—Jeri Duerr ART DIRECTOR—Ricki Rookstool

PRESIDENT, Shelby Hubbard ................................................Miami, OK shelbyhubbard5276@gmail.com • 918-541-5276 VICE-PRESIDENT, Wiley Fanta .......................................... Starbuck, MN rbg.14@icloud.com • 320-287-0751 SECRETARY, Riley Smith ......................................................Macomb, IL riley.smith103z@gmail.com • 309-333-7772 TREASURER, Zane Gavette ................................................ Everson, WA zgcattle15@gmail.com • 360-389-7105 EX-OFFICIO, Clayton Schowe ....................................... Boonsboro, MD schowscattle@gmail.com • 636-377-3100 DIRECTORS

Samantha Moore..................................................... Staunton, VA

0.samanthamoore@gmail.com • 480-338-8597 Tristan Gulotta ........................................................Independence, LA gulattatristan@gmail.com • 985-351-7643 Colton Barton ....................................................................... Jarrell, TX coltonbarton@hotmail.com • 512-966-2617 Brady Edge ...................................................................West Branch, IA edgebred@gmail.com • 319-540-2830 Landry Kleman......................................................... Nazareth, TX ltkleman@hotmail.com • 806-673-8331 Mikayla Askey.................................................... Queen Creek, AZ mimaas2003@gmail.com • 540-290-4339

FIELD STAFF: NORTH REGION—Will Bollum 507/244-0833 • will@limousin365.com SOUTH REGION—DeRon Heldermon 405/850-5102 • deron@limousin365.com U.S. ___ $30 (1 year) ___ $40 (2 year) ___ $52 (3 year)

INTERNATIONAL ___ $40 (1 year, Canada) ___ $50 (1 year, Surface Mail) ___ $100 (1 year, Air Mail)

All payments to be paid in U.S. Dollars

Member

LIVESTOCK PUBLICATIONS COUNCIL L365 reserves the right to refuse any advertising or copy at its sole discretion. L365 assumes no part in guaranteeing the integrity or character of any advertiser. L365 accepts no responsibility for the accuracy of any photographs except those of the staff. L365 cannot be held responsible for the content of submitted advertising. Freelance Manuscripts & Photographs: L365 publishes news and educational material about Limousin cattle, of use to and about their owners. Contributors are invited to submit material of this nature. Preference will be given to material that is accompanied by photographs or appropriate illustrations. Manuscripts accepted for publication are subject to editing and revision to meet requirements for publication. Send manuscripts to: Editor, L365, 2005 Ruhl Drive, Guthrie, OK 73044.

• JANUARY 2022

SALES & EVENTS JANUARY 2022 S M T W T F 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30 31

S 1 8 15 22 29

JANUARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 3 4 8 13 24 27

National Limousin Sale, OKC Cattlemen’s Congress Genetics On Ice, OKC Cattlemen’s Congress Lawrence Family Limousin Online Bull Sale, L365Auctions.com Magness Land and Cattle Online Female Sale, L365Auctions.com Hunt Limousin Heritage Online Bull Sale, L365Auctions.com Bullis Creek Ranch Spring Production Sale, Wood Lake, NE Wilder Family Limousin Pride of Texas Online Bull Sale, L365Auctions.com

FEBRUARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FEBRUARY 2022 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

1 4 12 13 17 19 21 22 22 24 25 26

Woodard’s In The Rockies Online Sale, L365Auctions.com Black Hills Stock Show Limousin Sale, Rapid City, SD Treftz Limousin Annual Bull Sale, Wetonka, SD Spring Creeks Cattle Co. Bull Sale, Fennimore, WI ROM’N Limousin Online Bull Sale, L365Auctions.com GV Limousin Annual Production Sale, Garnett, KS JYF Annual Production Sale, Flintoff, SK, Canada Bar JZ Ranches Annual Production Sale, Holabird, SD Edwards Land & Cattle Co. Bull & Female Online Sale, L365Auctions.com Symens Brothers Annual Production Sale, Amherst, SD Wieczorek Limousin Annual Bull Sale, Corsica, SD Lonely Valley Limousin Keepin’ Kind Bull Sale, Creston, NE

MARCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MARCH 2022 S M T W T F 1 2 3 4 6 7 8 9 10 11 13 14 15 16 17 18 20 21 22 23 24 25 27 28 29 30 31

S 3 10 17 24

APRIL 2022 M T W T F 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

S 5 12 19 26

2 2 5 8 8 10 10 12 15 19 25 27

Beckman Livestock & Farming Bull Sale, Blackfoot, ID Kusel Limousin Herd Reduction Sale, Joplin, MO Linhart Limousin Business Done Right Bull Sale, Leon, IA Beus Cattle Blue Collar Bull Sale, Toppenish, WA Schott Limousin Ranch Bull Sale, Mobridge, SD Edelman Ranch Inaugural Production Sale, Willow Lake, SD Excel Ranches Annual Bull & Female Sale, Westlock, AB, Canada Coyote Hills Ranch and Friends Bull Sale, Chattanooga, OK Vaughn Farms Genetics For The Future Production Sale, Napoleon, ND Pinegar Limousin Herdbuilder XXVIII, Springfield, MO Kolt Cattle Co. Red Dirt Divas Sale, Marietta, OK Pembrook Cattle Co. Spring Production Sale, Fairview, OK

APRIL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

S 2 9 16 23 30

2 2 5 7 9 12 13 19 20 23 26 30

Ludens Family Limousin Annual Bull Sale, Viborg, SD Magness Western Slope Bull Sale, Loma, CO Coleman Limousin Ranch Annual Production Sale, Missoula, MT Wulf Cattle Opportunity Sale of 2022, Online Only Berti Limousin Spring Production Sale, Sullivan, MO Hager Cattle Co. Annual Bull Sale, Karlsruhe, ND Peterson’s L7 Bar Annual Bull Sale, Pukwana, SD Lawrence Family Limousin Online Female Sale, SC Online Sales Edwards Land & Cattle Co. Online Show Heifer Sale, L365Auctions.com Texas Showcase Annual Spring Sale, Cameron, TX Linhart Divas Fall Born Online Show Heifer Sale, L365Auctions.com Coyote Hills Ranch Annual Production Sale, Chattanooga, OK

• JANUARY 2022

High Selling Female Purchased by ATAK Limousin

BL JESSE’S GIRL 103J 1/20/2021 • LIMFLEX (60/52.7) • HOMO POLLED • HOMO BLACK • LFF2394084 • WBVB 103J • FEATURE

MAGS AVIATOR CJSL CREED 5042C CJSL 2090Z AHCC EARNING POWER 900E ET BL GIDDY UP 923G BL DOUBLE TAKE 604D CED

CEM

12 40%

1.2 60%

87 4%

149 1%

23 25%

7 0.64 35% 85%

DOC

Special thanks to ATAK Limousin for being

THANK YOU

For Purchasing Beckman Genetics!

repeat customers!

REA

$MTI

12 -0.21 48 60% 45% 10%

1.10 10%

0.54 4%

78.16 1%

Thank You to 4 T Livestock, LLC., Sterling, CO for purchasing the high selling bred heifer!

DON’T MISS OUR BULL SALE

March 2, 2022

Sires represented include AHCC Hemi, TNGC Empire, MAGS Cable, MAGS Faultless, & MAGS Firestone. Wade & Vicki Beckman • 208.313.0235 Sedar & Danna Beckman • 208.521.4628 beckmanlivestock@gmail.com

Visit us at

615.330.2735 | Randy@rrmktg.com | www.RRMktg.com • JANUARY 2022

beckmanlivestock.com

24018 STATE HWY. 5 CHATTANOOGA, OK 73528 (580) 597-3006 (office) KEN HOLLOWAY (580) 597-2419 (home) (580) 581-7652 (cell)

C.K. Sonny Booth Auctioneer

PO Box 1172 Miami, OK 74355

(918) 533 5587

acs@americancattleservices.com

WWW.AMERICANCATTLESERVICES.COM

Ronn

Chisum Peterson

Cunningham

SEEDSTOCK SALES … OUR SPECIALTY

office 605.234.4214 mobile 605.730.4214

Auctioneer

310 sorensen drive » po box 498 chamberlain, sd 57325 chisum@petersonlandauction.com petersonlandauction.com

PO Box 146 • Rose, OK 74364 918/629-9382

Cody Lowderman Auctioneer

13400 N 1150th Rd. Macomb, IL 61455 (309) 313-2171

SUBSCRIPTION FORM U.S. ___ $30 (1 year)

PAYMENT (in U.S. funds)

___ $40 (2 year) ___ $52 (3 year)

___ Check

INTERNATIONAL

___ Visa

___ $40 (1 year, Canada) ___ $50 (1 year, Surface Mail) ___ $100 (1 year, Air Mail)

___ MC ___ DISC

SUBSCRIBE ONLINE www.limousin365.com SUBSCRIBE BY PHONE 405.260.3775 SUBSCRIBE BY MAIL L365 Magazine 2005 Ruhl Drive, Guthrie, OK 73044

BILLING INFORMATION

RECIPIENT INFORMATION ___ Mail to Billing Address

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• JANUARY 2022

ADVERTISERS INDEX American Cattle Services............................................................... 70

Lawrence Family Limousin........................................................ OBC

ATAK Limousin............................................................................ 15

Leonard Limousin & Angus.....................................................................65

B Bar Cattle.................................................................................. 72

Limousin365............................................................................................45

Bar JZ Limousin........................................................................... 37

Linhart Limousin....................................................................................... 7

Beckman Livestock & Farming..................................................... 69

Lonely Valley Seedstock............................................................................53

Begert Limousin.............................................................................. 9

Lowderman, Cody...................................................................................70

Beus Cattle Co. ............................................................................ 28

Magness Land & Cattle............................................................................31

Black Hills Stock Show................................................................. 66

MC Marketing Management....................................................................19

Black Knight Cattle Co................................................................. 35

Misty Morning Limousin...........................................................................2

Booth, C.K. “Sonny”..................................................................... 70

North American Limousin Foundation.................................................... 47

Buff Beef Ranch............................................................................ 44

North American Limousin Junior Association.................................... 40, 57

Bullis Creek Ranch........................................................................ 59

P Bar S Ranch........................................................................................IFC

Coleman Limousin Ranch............................................................... 8

Peterson, Chisum.....................................................................................70

Coyote Hills Ranch....................................................................... 63

Pinegar Limousin.....................................................................................11

Cunningham, Ronn...................................................................... 70

R&R Marketing.......................................................................................23

Davis Ranches............................................................................... 13

Ridgeland Cattle Co................................................................................. 30

DMW Cattle Co........................................................................... 60

ROM’N Limousin...................................................................................43

Dorran, Ryan................................................................................ 70

Route 66 Cattle Co..................................................................................25

Edleman Ranch............................................................................. 41

Running Creek Ranch..............................................................................16

Edwards Land & Cattle Co.........................................................IBC

Schott Limousin Ranch............................................................................38

Excel Ranches................................................................................ 34

Spring Creeks Cattle Co...........................................................................62

Fuchs Limousin............................................................................. 48

Symens Brothers.......................................................................................39

Glendenning J Bar J........................................................................ 5

Thomas Farms.........................................................................................55

Goss Limousin.............................................................................. 61

Torgerson Farms.......................................................................................46

Grassroots Genetics....................................................................... 17

Treftz Limousin........................................................................................51

GV Limousin................................................................................ 49

Waddle Limousin Ranch..........................................................................14

Hager Cattle Co............................................................................ 29

Wieczorek Limousin................................................................................21

Heartland Limousin Association................................................... 52

Wilder Family Limousin............................................................................3

Hunt Limousin Ranch.................................................................. 33

Woodard Limousin..................................................................................56

KLS Farms.................................................................................... 20

Wulf Cattle................................................................................................1

• JANUARY 2022

DBCC High Society 15H

B-Bar / VLE Invictus 21J ET

CWA Grand Champion Female, Solid Gold High Selling Bred • Was an in-dam purchase from our 2019 annual sale – Congrats Double B Cattle Co!

CWA Reserve Champion Bull, Presidents Classic Breed Champion, Presidents Classic People's Choice Champion • Sells Tuesday, December 14 in our Annual Sale

B-Bar / VLE Sammy 16J ET CWA Senior Heifer Calf • Thank you Lisle Livestock for purchasing her as the Solid Gold High Selling lot

a 5oth agribition national limousin show to Remember

B-Bar / VLE Matrix 13J ET CWA Grand Champion Bull • Sells Tuesday, December 14 in our Annual Sale We were also honoured to win Get-of-Sire (B-Bar Warhawk 11G), Breeders Herd, Premier Breeder, and the CLA Award of Distinction. Huge thanks to our crews at the fall shows that help make life easier!

Sale Consultant

Delaney and Deanna Boon 306.858.7609 ddboon@icloud.com

Eric, Terra, & Rozlyn Boon 306.280.8795 bbarcattleco@gmail.com

Box 181 :: Lucky Lake, SK :: S0L 1Z0 www.bbarcattle.com www.facebook.com/bbarlimousinc.om

• JANUARY 2022

Sale managed by

Featuring big, stout, ready to use BEEF Bulls & Spring Bred Heifers from the heart of the ELCX program.

Limousin & Lim-Flex

BULL & BRED FEMALE BULL & BRED FEMALE Limousin & Lim-Flex

ONLINE SALE

Opening at 5:00 p.m. Opening at 5:00E.S.T. p.m. E.S.T.

02.22.2022 02.22.2022 ONLINE SALE

& closes at 7:00atp.m. & closes 7:00E.S.T. p.m.

E.S.T. with a horse-race style close with a horse-race style close WWW.LIMOUSIN365.COM

WWW.LIMOUSIN365.COM

SALE MANAGEMENT SALE MANAGEMENT ... ... Randall O. O. Ratliff, Randall Ratliff,615.330.2735 615.330.2735 Randy@RRMktg.com | www.RRMktg.com Randy@RRMktg.com | www.RRMktg.com

CONSULTANT ... SALE SALE CONSULTANT ... Kiley McKinna, 402.350.3447 Kiley McKinna, 402.350.3447 mcmarketingsales@aol.com mcmarketingsales@aol.com

Dexter Edwards Dexterand andNicholas Nicholas Edwards

Dexter, 910.385.6192 | Nicholas, cell: 910.290.1424 Dexter, 910.385.6192 | Nicholas, cell: 910.290.1424 NicholasELC@hotmail.com | 314 Willard Edwards Road, Beulaville, NC 28518

NicholasELC@hotmail.com | 314 Willard Edwards Road, Beulaville, NC 28518

L L U B HERD UNITIES... T R O P OP

AWAIT YOU MARCH 12, 2022

Coyote Hills Bull Sale - Chattanooga, OK

We are proud to offer our entire pen of fall yearling bulls from the 2022 Cattlemen’s Congress. They represent our program’s very best in terms of popular bloodlines, phenotype, structural soundness and genomically enhanced EPDs. We will be selling 28 elite fall yearling bulls in this sale. Many are homozygous polled and homozygous black with complete performance, ultrasound and genomically enhanced EPDs available. We hope you plan to attend this reputable sale that will offer a total of 90 Lim-Flex Bulls. 72 Fall Yearlings 18 Spring Yearlings Call anytime for more information.

AWK 0141H LFL Hlle d • Homo Black

Homo Po 56% Lim-Flex 01E S: AHCC Hemi 09 E 03 71 r D: LFL Eleano 90 YW: 153 : W CE: 7 BW: 3.3 W : 0.95 MK: 17 CM: 2 SC 8 CW: 64 DC: 19 YG: -0.0 0.23 $MI: 67 REA: 0.94 MB:

D 015 OLLY WOOck LFL Hlle d • Homo Bla Homo Po 56% Lim-Flex 01E S: AHCC Hemi 09 E 03 71 r D: LFL Eleano : 88 YW: 142 W W CE: 8 BW: 2.8 : 0.95 MK: 17 CM: 3 SC 4 CW: 67 DC: 20 YG: -0.0 30 $MI: 68 REA: 0.81 MB: 0.

AGEN 0154ckH LFL Hlle d • Homo Bla

Homo Po 55% Lim-Flex ider 5594E S: AHCC Easy R el 8101 F D: LFL Fuzzy Nav 8 WW: 83 YW: 12 CE: 10 BW: 0.7 : 0.40 MK: 27 CM: 6 SC CW: 27 DC: 13 YG: -0.26 31 $MI: 69 REA: 1.01 MB: 0.

YDE 0261 H LFL Hlle d • Homo Black Bruce, Paula & Lee Roy Lawrence Jonny, Amber, Tucker & Colt Parkinson P.O. Box 299 • Anton, TX 79313 806/997-5381 • Bruce: 806/790-2535 Amber: 806/773-6043 • Lee Roy: 806/778-0548 email: bll1@speednet.com www.lawrencefamilylimousin.com

Homo Po 58% Lim-Flex 6084D S: LFL Dividend 5E D: ELCX Emily 23 W: 71 YW: 118 W .6 CE: 14 BW: -1 : 0.47 MK: 32 CM: 9 SC CW: 17 DC: 14 YG: -0.10 49 $MI: 70 REA: 0.51 MB: 0.

Limousin365 Spring Sale Edition, January 2022

Articles inside

Performance Line

Member & Industry News

Junior Scene

Riding Shotgun

Executive Summary

President’s Message

Around The Industry