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REPORT

MAY 2013

TOP CORPORATION: MACY’S WAL-MART HOST COMMITTEE PROFILE: MARIE L. O’BRIEN PRESIDENT AND CEO ENTERFORCE, INC.

WBE SUCCESS STORY: SYLVANA COCHE FOUNDER AND CEO GRAVITY PRO CONSULTING

PATRICIA MAY PRESIDENT AND CEO TEMBUA: THE PRECISION LANGUAGE SOLUTION TERRI E. McNALLY PRESIDENT AND CEO, GLOBAL CAPITAL LTD. DOUBLETAKE STUDIOS WINS GOLD HERMES CREATIVE AWARD FOR WBENC 2011 ANNUAL REPORT


PRESIDENT’S REPORT CALENDAR OF EVENTS

THIS CALENDAR INCLUDES EVENTS HOSTED BY WBENC'S REGIONAL PARTNER ORGANIZATIONS AND STRATEGIC PARTNERS. VISIT WBENC'S ONLINE CALENDAR FOR MORE EVENTS. WBEC-Great Lakes Corporate Connections May 16, 2013 Federal Reserve Bank of Chicago Detroit, Mich. Click here for details.

WBDC-MN Procurement Meeting Hosted by Univ. of Minnesota June 4, 2013 University of Minnesota Minneapolis, Minn. Click here for details.

WBEC-PA-DE-sNJ NxLevel GrowthVenture May 22, 2013 WBEC-PA-DE-sNJ Philadelphia, Pa. Click here for details.

NSA SIGINT Development Conference June 4-5, 2013 Fort Meade, Md. Click here for details.

WBEC – South Jackson MS Region Corporate Rep Meet & Greet May 23, 2013 Belhaven College Center for The Arts Jackson, Miss. Click here for details. ORV-WBC 2013 Spring Fling May 23, 2013 Cincinnati Horseshoe Casino Cincinnati, Ohio Click here for details. WPEO-DC Brown Bag Lunch with Pepco Holdings, Inc. May 23, 2013 Washington, District of Columbia Click here for details. WBEC-Great Lakes Corporate Connections MatchMaker May 23, 2013 Grand Rapids Community College Grand Rapids, Mich. Click here for details. Latina Style Business Series Jersey City May 23, 2013 Hyatt Regency Jersey City Jersey City, N.J. Click here for details. WBDC – Chicago 15th Annual Child Care Business Expo June 1, 2013 UIC Forum Chicago, Ill. Click here for details. USPAACC CelebrAsian Business Opportunity Conference 2013 June 3-5, 2013 Hyatt Regency Garden Grove, Calif. Click here for details.

Airport Minority Advisory Council Annual Conference June 8-11, 2013 Sheraton San Diego San Diego, Calif. Click here for details. Latina Style Business Series Washington, DC June 13, 2013 Washington, District of Columbia Click here for details. GWBC Federal Reserve Bank – Bravo June 14, 2013 Federal Reserve Bank of Atlanta Headquarters Atlanta, Ga. Click here for details. 2013 ICAM Information Day and Expo June 18, 2013 Washington, District of Columbia Click here for details. MLB Diversity Business Summit June 18-19, 2013 Hyatt Regency Houston Houston, Texas Click here for details. Count Me IN Urban Rebound Los Angeles June 24-26, 2013 Skirball Cultural Center Los Angeles, Calif. Click here for details. WBENC 2013 National Conference & Business Fair June 25-27, 2013 Minneapolis Convention Center Minneapolis, Minn. Click here for details.

EDITORIAL TEAM EDITOR-IN-CHIEF Pat Birmingham

EDITORIAL ASSISTANT Allison Gibson

PRODUCTION AND DESIGN Limb Design

PHOTOGRAPHY Linda Johnson Visionista

WRITERS

Paige Adams Senior Director, Development and Corporate Relations Kim Jones Manager, Corporate Member Services Brenda Loube Principal/Founder of Corporate Fitness Works Jean Poling Contributing Writer Pamela Prince-Eason President and CEO Lynthia Romney RomneyCom, LLC Candace Waterman Chief of Staff LaKesha White Senior Compliance Manager


PRESIDENT’S REPORT

TABLE OF CONTENTS: MAY EDITION OF THE PRESIDENT’S REPORT

NEW CORPOR ATE MEMBERS NISSAN NORTH AMERICA, INC. RYDER SYSTEMS T-MOBILE US INC.

PRESIDENT’S MESSAGE

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FEATURES Top Corporation: Macy’s Wal-Mart

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Government Spotlight: The New ChallengeHER Campaign

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CERTIFICATION Focus on the Forum - Patti Massey, President, MYCA Group The Forum Keynote Presentation Open To All 2013 NCBF Attendees!

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WBE Success Story: Sylvana Coche, Founder and CEO, Gravity Pro Consulting

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OPPORTUNITIES Are You Ready To Explore Minneapolis? Call For Auction Items For 2013 National Conference: Get Recognized Tuck-WBENC Executive Program Brought To You By IBM 2013 Ernst & Young Entrepreneurial Winning Women program: Call for Applications and Nominations Register To Take CPSD® Exam At 2013 WBENC National Conference

JUNE 25-27, 2013

MINNEAPOLIS, MN MINNEAPOLIS CONVENTION CENTER

RECOGNITION Host Committee Profile: Marie L. O’Brien, President and CEO Enterforce, Inc. Patricia May, President and CEO Tembua: The Precision Language Solution Terri E. McNally, President and CEO, Global Capital Ltd. Doubletake Studios Wins Gold Hermes Creative Award for WBENC 2011 Annual Report

RESOURCES Keep Moving

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24 26 28 30

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PRESIDENT’S

MESSAGE Last month I shared thoughts on the various business cases that exist to support supplier diversity and inclusion in Corporate and Government supply chains. The WBENC network is committed to delivering high capacity WBEs for inclusion in these important supply chains, as well as, the supply chains of other women’s businesses. One of the best ways for WBEs to build capacity and expand business connections is to attend and be active in the WBENC National Conference & Business Fair (NCBF) occurring June 25-27, 2013 in Minneapolis, MN. I encourage all of you to plan your participation and take full advantage of the vast opportunities available at the 2013 NCBF as we Join Forces to Succeed Together! WBENC Staff, our RPOs and many committee members have finalized relevant programming and activities for the NCBF. Our Co-Chairs, MN Corporate member base, WBE Host Committee and partner WBDCChicago (& MN office) have taken the lead in ensuring that networking and matchmaking opportunities allow for strong and effective connections. They have, along with our extensive sponsor base, been preparing for delivery of robust workshops that will allow you to focus your involvement throughout the conference on the activities that will best support your needs whether you are attending as a Corporate or Government Member, Regional Partner or other alliance partner or certified WBE. Planning your involvement will be your key to success! Let me assist you in beginning your planning. • First, create your T-A-R-G-E-T contact list. Know your target clients and target industries. A sample of the terrific companies that will be present is listed on the Sponsor page of the conference website. In addition, the exhibitor list will be posted on the site in early June to further help you with your pre-conference strategizing. • Second, more workshops are being offered that address the most important needs of you and your business. Each of the 28 workshops falls into one of three tracks: “Building and Honing Skills,” “Building Business Capacity,” and “Leveraging the Expertise” of the WBENC network. Maximize your conference experience by reviewing the workshop selections prior to the event at www.wbenc.org/wbencconf/ workshops.php to choose those that best align with your goals. I will spend a bit more time on the second step mentioned above. The workshop tracks are designed to provide learning opportunities for all of our constituents.

PREPARE FOR YOUR SUCCESS AT THE NATIONAL CONFERENCE & BUSINESS FAIR AS THE WBENC FAMILY JOINS FORCES TO SUCCEED TOGETHER! a. W  hen evaluating sessions in the area of building and honing skills or in building capacity, consider what you should attend to best position your business and advance your goals over the next 12 months. Each session being offered targets “keys to success.” WBEs will focus on topics like understanding strategic advantage and effectively presenting your business. Corporate and Government Members will focus on contemporary best practices and delivering consistent ROI through well run supplier diversity programs. There will also be sessions focused on doing business more effectively through the use of social media tools, building your brand, and enhancing marketing and sales strategies. b. In the leveraging expertise track, you will again want to target the sessions that focus on the industry or industries of most interest to you to know and grow your business. Seek out the innovative “mini-fair” to speak directly with experts in the automotive, pharmaceutical, utilities, energy and retail sectors. Complex business strategies such as developing a joint venture or partnering are more important in some industries than others. Broad issues that impact all businesses on subjects including sustainability or the utilization of advisory boards will be presented. c. F  or WBEs searching for ways to further capitalize on their certification, the WBENC Regional Partner Organization (RPO) leaders are offering an amazing session complete with a toolkit and invaluable business development advice. d. Finally, for those seeking to expand internationally as well as those who have already made that leap, there are beneficial sessions designed by our Global Committee working together with our MOU partner, WEConnect International. I am EXCITED that we are demonstrating how we can Join Forces to Succeed Together through collaboratively designed interactions, involvement of our RPO leaders, offering a platform for WBE to WBE connections, and discussion of strategies that support growth and strong business practices in the public, private and international marketplaces. Begin your conference planning today at www.wbenc. org/wbencconf. I look forward to seeing you in Minneapolis as we Join Forces to Succeed Together.

Best, Pamela Prince-Eason WBENC President and CEO


PRESIDENT’S REPORT

FEATURES

TOP CORPORATION BEST PRACTICES: MACY’S

Macy’s Inc., a new recipient of the 2012 WBENC Top Corporation for Women’s Business Enterprises (WBEs) award, is passionate in its commitment to women’s business development. From their most senior leadership and down, Macy’s commitment to drive women’s business growth is evident throughout the organization.

Terry J. Lundgren, CEO, Chairman of the Board, and President, Macy’s, Inc., conveys a strong message that Macy’s is dedicated to supplier diversity. He recently served four years as the Chairman of the National Minority Supplier Development Council, and subsequently created a Diversity Committee comprised of the company’s Executive Committee, including Lundgren and key senior leadership. This reinforces the retailer’s holistic approach to diversity at Macy’s. Howard Thompson, VP of Purchasing and Supplier Development and Shawn Outler, Group VP of Multicultural Vendor Development, Leased Businesses, and Vendor Collaboration, drive women’s business development at Macy’s. Thompson covers the “non-retail” side of the business such as transportation, IT, facilities, construction, and marketing. Outler’s responsibilities include the sourcing of women’s businesses that offer product for resale across all categories in apparel and hard goods, i.e. beauty, fashion and home products. To develop these women suppliers, she authored the groundbreaking “Workshop at Macy’s” that each year selects from thousands of applicants, approximately 20 women and minority business owners to participate in a week-long immersion in the business of fashion. With the aim of mentoring and fostering growth with up-and-coming minority and women-owned businesses, The Workshop at Macy’s was created to help these enterprises achieve and sustain positive and successful retail relationships. This industry first initiative began in the spring of 2011, completed its third year this month. Considered a “game changer,” the goal of the annual program is to help create a pipeline of viable enterprises that will grow to become successful partners within Macy’s own vendor community and the retail industry at large.

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From left to right William Hawthorne, SVP Diversity Strategies & Legal Affairs; Colleen McAdams Rudisell, Program Coordinator Supplier Diversity; Shawn Outler, GVP Leased Departments, Vendor Collaboration & Multicultural Business Development; Howard Thompson, VP Purchasing and Vendor Development; Pamela Prince-Eason, President and CEO, WBENC; Lisbeth Lundstedt, Sr. Manager Supplier Diversity; Tina Motley, Manager Purchasing Central Supply/Supplier Diversity (Bloomingdale’s)

“This program was created to develop minority and women-owned businesses that make great products, but need real-world knowledge and experience in the arena of a large scale nationwide retailer. This program helps reinforce Macy’s long-standing commitment to vendor diversity and to providing customers with unique goods and services that meet their lifestyle,” Outler said. The Workshop at Macy’s is a four-and-one-half-day intensive training course developed by a consortium of experts from Macy’s Learning & Development, Macy’s Multicultural Merchandising and Vendor Development, Babson College, the nation’s leading business school for entrepreneurship, and with select Macy’s merchants and vendors. The specially designed business development curriculum allows selected participants to collaborate with fellow aspiring vendors, gain access to industry experts and solicit one-on-one business coaching. The course work includes classes on merchandising and assortment planning, marketing, EDI (Electronic Data Interchange), financial management, and access to capital. Macy’s is proactive in advancing women’s businesses through the buying process. This starts with the commitment of business leaders along with the supplier diversity teams. Thompson and Outler, along with buyers from selected departments, attend the WBENC National Conference and Business Fair.

“If a WBE wants to meet a buyer in IT, in most cases we are able to make an introduction on the spot,” Thompson said. “We typically bring 10 -15 representatives from across the company, including Bloomingdale’s, which is owned by Macy’s, Inc.” It was during last year’s conference trade show that Cathi Coan, President and CEO Techway Services Inc., and a WBE Star, would meet Thompson, who put her in contact with the IT decision makers that led to several subsequent business awards to purchase Macy’s retired IT equipment. This personal approach is also reflected in Macy’s efficient yet hands-on process for connecting buyers to WBEs throughout the year. Buyers access potential suppliers through the supplier diversity team, where a dedicated team member researches the WBE on WBENC Link, circles back to the buyer on their needs and presents the top candidates. With clear expectations set for women’s and diverse spend, buyers can track their progress online on a monthly basis.


PRESIDENT’S REPORT FILLING THE PIPELINE AND GROWING CAPACITY Macy’s works to develop relationships with WBEs, provides guidance on how to sell their products and services, and where possible, expands the business opportunities. On the non-retail side, it starts with the company identifying a specific need for a product or service in a particular area to be sourced by a buyer. The Supplier Diversity team assists the buyer in identifying potential WBEs to be included in the bid process. To expand its base and relationship with prospective suppliers, Macy’s also holds Vendor Fairs throughout the year. There, prospective suppliers meet buyers and explore potential areas of business opportunity. Last year Macy’s held a construction vendor fair in New York City for some 80 suppliers. This year it is planning six events, including a recent Marketing focused event attended by 20 potential suppliers. In the bidding process Macy’s buyers vet all potential bidders to ensure they can meet its product and service requirements. Once the suppliers prove themselves in one region, they may have the opportunity to broaden that reach.

“At this point buyers have formed a partnership with the WBE – and will ask them if they can scale up,” Thompson added. Julie Copeland, President and CEO of Arbill, Vice Chair of the Women’s Enterprise Forum, and former WBE Star, started with a specific contract for medical supplies and quickly grew to become a national supplier of safety goods for Macy’s. Jayne Millard, CEO, of Turtle & Hughes, a distributor of Electrical and Industrial equipment, started with a discreet contract and is now advancing Macy’s sustainability program by relamping stores with energy efficient LED technology across the country. In marketing communications, Macy’s works with Cincinnati-based Sanger & Eby, a WBENC-certified company focused on talent lifecycle communications, employer branding, and employee engagement. In addition to the Macy’s, Inc. corporate website, Sanger & Eby designs and develops the Workshop at Macy’s and Macy’s Diversity Leadership websites. Partners Lisa Sanger and Donna Eby are becoming more actively involved in WBENC as well.

“We see the value of diversity spring to life in these actual success stories,” Thompson said. “They make Macy’s a stronger company and a better source of choice for our customers.” Outler emphasizes that Macy’s commitment to diversifying its vendor mix is a win-win, saying, “We find talented new vendors with quality, well-priced merchandise that satisfies our customers and in turn those vendors see their businesses grow, thereby allowing us to foster business development in the growing communities we serve.” For more information, see www.macysinc.com

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FEATURES

TOP CORPORATION BEST PRACTICES: WALMART Wal-Mart Stores, Inc., which was named to the 2012 WBENC’s Top Corporations for Women’s Business Enterprises (WBEs), has made a bold commitment to women’s business development: $20 billion will be sourced with women-owned businesses for its U.S. business over five years through 2016.

This pledge, WalMart’s Global Women’s Economic Empowerment Initiative announced in September 2011, is part of a far-reaching strategic plan designed to empower women around the world. The initiative includes large internal and external goals. WalMart will provide more training, market access and career opportunities to nearly one million women, many on farms and in factories around the globe. Additionally, WalMart is working to increase women and minority representation among its largest professional service firms and merchandise suppliers. To achieve its goals, WalMart is tapping into the external expertise of its supply partners, related Non-governmental organizations (NGOs) and its Women-Owned Business Advisory Council, which includes WBENC’s President and CEO Pamela Prince-Eason.

“WalMart is seeking to purposefully change lives,” said Michael Byron, Senior Director, Supplier Diversity. “We are developing women’s businesses because they meet our needs with innovation and agility. But we also know that they are growing faster and are twice as likely as other businesses to hire women in management. Those women will invest in their communities and encourage economic growth.” MIKAELA WARDLAW LEMMON Senior Director for Women’s Economic Empowerment WalMart

“More than 60 percent of our customers are women,” added MiKaela Wardlaw Lemmon, Senior Director for Women’s Economic Empowerment. “Purchasing more products from women-owned businesses is the right and smart thing to do for our business.” Byron and Lemmon are actively engaging WalMart’s key buyers and stakeholders across the company in the company’s goals for women-owned and diverse business development. They are raising awareness about new tools and resources that enable buyers to pursue those goals in their day-to-day work. These tools and resources are delivered through a suite of seven “solutions.” Taken together, they form a seamless process connecting the buyers with promising WBEs, supporting their mutual success and making WalMart a stronger company to meet its customers’ needs.


PRESIDENT’S REPORT SEVEN SOLUTIONS FOR WBE DEVELOPMENT These solutions include a scorecard and dashboard to identify WBEs and track their progress; a strategy for identifying and vetting WBEs; a “Supplier Diversity Playbook” providing contact information on the Supplier Diversity Team; a Supplier Academy that onboards WBEs and supports their growth; a Joint Business Plan that sets 12-18 month goals for a selected 50 women suppliers; a supply chain to help small businesses partner together to serve WalMart; and financing options to help them access capital for capacity building. TO HIGHLIGHT A FEW: To create a scorecard and dashboard on WBE and MBE progress, the team at WalMart wanted to present data in ways that were meaningful and easy to use. This was accomplished by developing a diversity application for a report already in use. Now, this Diversity Terms Report allows buyers to review supplier details including sales, cost, as well as gender and ethnicity of ownership. This information is backed up with an annual packet of new and existing suppliers. To prevent suppliers from falling through the cracks in the hiring process, the team developed a dashboard that tracks where each women’s and diverse business is in the continuum of competing and winning a contract.

MICHAEL BYRON Senior Director Supplier Diversity WalMart

Once promising suppliers are identified, they are invited to WalMart’s Supplier Diversity Summits. These feature WalMart leaders or outside speakers, such as Karen Mills, Administrator of the Small Business Administration, and are often focused on merchandise specialties. The Summit educates attendees on how to do business with WalMart, provides matchmaking meetings with WalMart buyers and sourcing partners, and creates networking opportunities among WBEs.

Once WBEs have secured a commitment, WalMart’s Supplier Diversity Academy onboards them. Then WalMart quickly builds a strategy to create an ongoing lifecycle relationship with the supplier. “We might visit that supplier, and provide them with insight on what our needs will be in the next year to 18 months. This creates transparency and sets expectations for the relationship,” Byron says. WalMart will also help mitigate any risk or difficulties that a supplier might have.

“If a supplier is not doing as well as they should be, we will have the conversations with the business and the supplier to help redirect the relationship to a successful track,” he adds. Buyer-supplier partnerships are also encouraged by e-learning modules to educate the suppliers on what it takes to do business with WalMart, and the buyers on what they need to know about women and diverse suppliers.

“We represent the largest retail supply chain in this country,” Byron concluded. “It is imperative for us to be a convening force for the development of women’s and diverse businesses.” For WalMart, that also means serving its customers. By empowering women and encouraging their business growth, the company is certain that it will deliver the products, services and experience to help its customers save money and live better. For more information, visit http://corporate.walmart.com

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FEATURES

GOVERNMENT SPOTLIGHT THE NEW ChallengeHER CAMPAIGN Our federal government spends over $100B annually on contracts awarded to small businesses. Their commitment to working with small businesses increases the firms’ revenues and creates jobs, fueling our economy. As a result, the Obama administration and the U.S. Small Business Administration (SBA) have remained dedicated to changing the federal contracting culture and process to provide access and remove barriers for small, women-owned, minority, and disadvantaged businesses. On April 23, 2013, Marie Johns, SBA Deputy Administrator, introduced new efforts to include women-owned small businesses (WOSB) in the federal procurement process during the WOSB Opportunity Forum. The purpose of the ChallengeHER initiative is to leverage the resources of the SBA, WIPP (Women Impacting Public Policy) and American Express OPEN to promote the current WOSB Federal Contracting Program, which will result in more WOSBs entering the federal supply chain. In the coming months, the SBA will be holding ChallengeHER events in the following cities: Phoenix, Seattle, New Orleans, Denver, Atlanta, San Francisco and New York. There will be matchmaking opportunities for WOSBs to connect with decision-makers, which will increase the potential for procurement officers to select a WOSB for their contract needs. There will also be training on the System for Award Management (SAM) registration, which is the database contracting officers use to identify potential vendors. Attendees will also receive an overview on the eligibility requirements for the WOSB Contracting Program set aside opportunities. Please visit the SBA website for more details and dates for future events near you. UPCOMING FEATURED GOVERNMENT EVENTS NSA SIGINT Development Conference June 4-5, 2013 Fort Meade, MD This classified conference will focus on the preeminent intelligence issues facing those who are tasked with SIGINT as part of their mission. Industry exhibitors are invited to network with this audience during the expo portion of the week. LEARN MORE 2013 ICAM Information Day and Expo June 18, 2013 Washington, DC This day provides a forum for the Identity, Credential and Access Management (ICAM) community to get first-hand information on current identity management and related technologies. LEARN MORE 2013 World Comp July 22-23, 2013 Las Vegas, NV 2,200 leading researchers, academics, and executives from government, academia and industry will come together at this annual event which facilitates communication among researchers in different fields of computer science, computer engineering, and applied computing. LEARN MORE


June 25-27, 2013

Minneapolis, Mn Minneapolis Convention Center

Join us For tHe larGest national ConFerenCe For WoMen-oWneD Businesses in tHe usa! partiCipate in Gener al sessions, netWorkinG anD WorksHops! reGister BY MaY 31st to eXHiBit at tHe Business Fair

rEGisTEr BY JUNE 6Th 2013 Co-Chairs

Join ForCes. suCCeeD toGetHer. Host CounCil

Women’s Business Development Center - Chicago

Host CoMMittee CHair Smead Manufacturing Company

Host CoMMittee

FEaTUrED sPoNsors

ARCTURIS Creative Resources Enterforce, Inc. Fredrikson & Byron, P.A. Global Capital, Ltd. Innovative Office Solutions INTREN KNOCK, inc. Lapidus & Company, LLP National Van Lines Rose International, Inc. Tembua: The Precision Language Solution The Bureau

ContriButinG partner sponsors

www.wbenc.org/wbencconf

A10 Clinical Solutions, Inc. Accel inc. Accenture ALOM Altria Group, Inc. ASAP Solutions Group, LLC Avis Budget Group, Inc. Bank of America BP America Inc. Chevron Commonwealth Capital Corp. DTE Energy Energy Future Holdings Exhibits South Corporation Exxon Mobil Corporation

General Mills Gravity Pro Consulting Hired by Matrix, Inc. IBM Corporation ICON Information Consultants LP Imagen Kenco ManpowerGroup Microsoft Corporation MYCA PepsiCo, Inc. Pfizer Inc Pitney Bowes Inc. Private Eyes PS Energy Group, Inc. Quigley-Simpson Raytheon Company Shell Strategic Staffing Solutions Superior Workforce Solutions, Inc. Trans-Expedite, Inc. TransPak Inc. WalMart|Sam’s Club WEConnect Canada WEConnect International Wells Fargo Women Presidents’ Organization Women’s Business Enterprise Council PA-DE-sNJ

leaD sponsors

Ideal System Solutions, Inc. Office Depot Pacific Gas and Electric Company Robert Half International, Inc. Staples, Inc. Verizon W.W. Grainger, Inc.

proGraM sponsors

Allstate Insurance Company Arbill Caesars Entertainment D.W. Morgan Company, Inc. Ideal Printers

platinuM sponsors 3M ACT-1 Group Aflac Amgen Bristol-Myers Squibb Co. Brocade Capital One Chrysler Group LLC ConocoPhillips Creative Resources Ernst & Young LLP Ford Motor Company Johnson & Johnson JPMorgan Chase & Co. Macy’s, Inc. Nina Hale, Inc. PALCO The Procter & Gamble Co. Time Warner Inc. TOYOTA U.S. Bank United Airlines

Alcatel-Lucent AT&T Best Buy BMW of North America, LLC Cargill CSS Building Services, Inc Dakkota Integrated Systems LLC Exam Coordinators Network SPONSORS AS OF MAY 9, 2013 General Motors Company, LLC WWW.WBENC.ORG » APRIL EDITION 2013 »

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CERTIFICATION

FOCUS ON THE FORUM: PATTI MASSEY, PRESIDENT, MYCA: GROUP Patti Massey, President, MYCA: group, is intimate with her brand: “MYCA: Maximizing Your Company’s Assets” which include the utilization of technology innovations to create solutions in diverse fields. The organization that inspired the founding of MYCA:handling, Procter & Gamble, is a soon to be benefactor of a recently enhanced material management solution which was collaboratively created with MYCA’s largest client, Sonoco Products, and Tier 1 supplier of P&G. Patti Massey’s business career began with a lemonade stand at age eight, and quickly escalated into manufacturing and distribution of potholders at nine. Massey has risen in ranks throughout her aspiring professional career and is President of the MYCA group of companies, with activities as diverse as managing the repair and maintenance of fork-lift truck fleets, to providing on-line certification for Los Angeles Fire Department EMTs. ‘MYCA: Maximizing Your Company’s Assets’ is more than a clever name; it is foundational to MYCA’s service offerings which effectively utilize technology innovation in the learning and asset management fields. MYCA: group includes MYCA:handling, an end-to-end provider of material handling solutions for manufacturing and distribution environments, and MYCA:learning which helps companies maximize their human talent assets by using technology to analyze performance gaps and create highly engaging and interactive e-learning courses focused on improving employee performance.

PATTI MASSEY President MYCA: group

Aligned with the nature of a true entrepreneur of seeing a need, identifying an opportunity and creating a solution, Massey founded MYCA:handling to address a need expressed by Procter & Gamble for a supplier to provide a national material handling business solution. MYCA:handling was established in 2004 and became a WBENC-Certified Women’s Business Enterprise in 2010. Procter & Gamble was both the inspiration and first client of MYCA:handling. Sonoco Packaging, a Tier 1 supplier of P&G, is a large manufacturer of industrial and consumer packaging products in the United States, Europe, Canada and other countries. They were actively seeking a solution for materials management that MYCA offered and following a strong recommendation from P&G, signed up with MYCA on the spot in 2006. Sonoco was simultaneously launching their Supplier Diversity initiative to identify and develop partnerships with qualified minority and women-owned suppliers. The business resulted in a long term and beneficial alliance between both companies. MYCA:handling’s revenue doubled in their first year of business with Sonoco, and today, provides 12 dedicated resources to the account. Sonoco is MYCA:handling’s largest client.


PRESIDENT’S REPORT The benefits of developing and leveraging relationships within supply chain partners continues to impact the innovation of MYCA:handling and provide enhanced solutions for all of their clients. Working in partnership with Sonoco Products, MYCA recently developed a sophisticated and robust fleet management system that measures the “actual after installation” cost to operate equipment, parts and servicing expenses and streamlines processes, all while lowering operating expenses.

“Sonoco has already realized significant productivity savings by using MYCA’s system. It has been amazing how quickly we are seeing a return on our investment and we look forward to MYCA’s recommendations for further improvements,” said Marc Ensign, Sonoco’s Director of Strategic Sourcing. The new fleet management system has been approved for rollout within P&G. The triad relationship between P&G, MYCA:handling and Sonoco Products within this supply chain has come full circle inspiring development, growth, change, opportunity and beyond. For 20 years, Massey has turned innovative and creative ideas into successful business ventures utilizing the values of WBENC certification: strong relationships, wise counsel and networking opportunities. All aspects of WBENC engagement have given her the confidence to continue to expand and take calculated risks in developing her businesses. Massey is a member of The Women’s Enterprise Forum (The Forum) Leadership Team; chair of The Forum’s marketing committee; an Enterprising Women board member; and a member of the Ohio River Valley Women’s Business Council steering committee. Active participation in the Women Presidents’ Organization (WPO) has enhanced her business acumen and provides a solid sounding board for strategic and tactical decision making. Honorable recognitions include: 2009 Enterprising Woman of the Year; 2012 WBENC WBE Star; and Sonoco 2012 Star Supplier Award. When asked about her biggest insight into her success:

“Building relationships and helping others led to being selected as a 2012 WBENC Star. This tremendous honor was the highlight of my career and I’d love to help other women-owned businesses benefit from the talented network of successful women in WBENC, WPO and Enterprising Women that I have had the opportunity to build and foster over the past several years,” said Massey. Massey offers sound advice on how WBENC certification, inherent benefits and resources influence achievement:

“WBENC-Certified businesses, new and veteran, should advance beyond their local communities to the national level where they will be inspired and surrounded by women who are very successful, very motivating, very warm and generous. Establish relationships and partnerships; stay the course; know how to bring your brand across clearly; be familiar with supply chain dynamics. Relationships and networks are irreplaceable resources that help you to figure it out,” said Massey. For more information on MYCA:group, visit www.mycagroup.com

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CERTIFICATION

THE FORUM KEYNOTE PRESENTATION OPEN TO ALL 2013 NCBF ATTENDEES! The Women’s Enterprise Forum invites all 2013 WBENC National Conference attendees to the Forum Keynote presentation by Todd Cohen on Monday, June 24th, 3:45 – 5:00 pm, in Ballroom A at the Minneapolis Convention Center.

Todd Cohen, author of Everyone’s in Sales, works with all professionals who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis. As the Principal of SalesLeader LLC, Todd inspires, advises, and builds high performance sales teams that produce outstanding results. He also provides strategic oversight and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations. Todd will show you how to awaken your “natural sales skills” and engage with others in a more meaningful way TODD COHEN

Expert at Building Sales Culture Keynote Speaker & Workshop Presenter Author of Everyone’s In Sales President National Speaker Association, Philadelphia Chapter

so you can be more successful. Do not miss this opportunity to learn how to apply Todd’s approach “Don’t Do Anything Differently; Think Differently About What You Do!” to your business strategy. This keynote address is sponsored by Ernst & Young LLP.


PRESIDENT’S REPORT

build your own

The Bracelet as individual as you are. WBENC has created the Legacy Bracelet as a statement of your participation and ongoing support of our organization. Each beautiful hand-crafted sterling silver bead represents different aspects of WBENC that have made it the progressive and respected organization that it is today. Whether you are new to certification, membership or supplier diversity and women’s entrepreneurship, you can build your own beautiful piece of jewelry that will tell the story of how you’re engaged with WBENC.

Isn’t it time to start your Legacy®?

Order Your WBENC Legacy® Online www.thedwgroup.com/wbenclegacy 1-800-704-0546 WWW.WBENC.ORG » MAY EDITION 2013 »

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CERTIFICATION

WBE SUCCESS STORY:

Sylvana Coche, Founder and CEO, Gravity Pro Consulting, and Southern California Edison exude energy as they complete a contract for SAP solutions software in record time. Last year, Gravity Pro Consulting’s Founder and CEO Sylvana Coche was identified by Joy Nery Yue, Supplier Advancement Program manager for Southern California Edison (SCE), Supplier Diversity, as a potential supplier of SAP Solutions Software to meet during a strategic procurement match-matching event. It was hosted in partnership with the Women’s Business Enterprise Council West (WBENC – West) in San Diego.

When the two women met, Yue recognized the potential fit and introduced Coche to SCE’s IT Procurement manager. Southern California Edison is known for its longstanding commitment to supplier diversity and providing opportunities for diverse c o n s u l t i n g

business enterprises. In 1979, the utility created its Supplier Diversity program, which has enabled SCE’s competitive small and diverse suppliers to grow, while better serving customers with new and innovative solutions. As one of the few women-owned SAP value-added resellers (VAR) in the U.S., Gravity Pro Consulting is certified as an SAP Gold Partner, the highest tier of SAP’s partners, making Gravity Pro Consulting the only WBENC Certified Women-Owned business with an SAP Gold credential. Two months after Yue and Coche were introduced, SCE began the process of completing its initial contract with Gravity Pro Consulting. A purchase order was issued and finalized soon thereafter. Contracts of this magnitude typically take 24-36 months to bring to fruition. However, a combination of supplier readiness and stellar credentials, along with the ground work previously laid through SCE’s supplier diversity outreach program, contributed to the contract’s prompt execution by aligning with SCE’s goal of

SYLVANA COCHE Founder and CEO Gravity Pro Consulting

increasing IT procurement with WBENC Certified Women-Owned businesses. Gravity Pro works in collaboration with SAP to fulfill SCE’s needs. SCE maintains the benefits of their negotiated terms and maintenance agreements with SAP. Gravity Pro adds incremental value to the strong relationship SCE enjoys with SAP direct. This initial contract with SCE establishes a stepping stone for Gravity Pro to continue to expand on the opportunity to deliver further value.


PRESIDENT’S REPORT “As industry-leading companies continue to expand use of diversity suppliers for the value and innovation they provide, SAP is proud to team with Gravity Pro Consulting, an SAP Gold Channel Partner and diversity vendor. Together we bring SAP software-enabled innovation and agility to customers,” states Troy Richardson, Senior Vice President / General Manager, North America Ecosystem & Channels Group at SAP. Coche discovered her enthusiasm for systems design in her native France when she began working as a consultant implementing products from SAP, a global leader in business software. Having served in leadership roles within several organizations, Sylvana’s rapid rise in the business software industry took her around the world, starting with a move to the U.S. in 2001 to manage SAP implementation projects. In 2007, Coche self-founded Gravity Pro Consulting with a laptop and vision of helping companies to excel and better serve their customers. Gravity Pro Consulting became WBENC-certified in 2010. This evolution served as a way of building upon her extensive experience in designing, deploying and supporting advanced SAP solutions. Since its founding, Gravity Pro has earned success working with leading brands all over the world. In addition to her achievement in obtaining SAP Gold Partner status, Coche has realized the value of achieving certification as a WBENC Certified Women-Owned business, starting with her first WBENC West event in 2012. While there, Coche learned how to present her company’s value proposition and statement which are critical when working with supplier diversity professionals. Having worked with many large corporations throughout her career, Sylvana was able to translate her company’s value into needs being sought by Supplier Diversity (SD) organizations. Participation in MatchMaker events helped her to develop skills on how to approach SD Corporations and recognize what they expect from Certified Women-Owned businesses. Supplier Diversity professionals understand the value of WBENC certification and often share relationships where there may be a fit within their networks. Gravity Pro is unique with its qualifications to bring added value to large corporations such as SCE, and looks forward to creating further opportunity as a WBENC Certified Women-Owned business. For more information on Gravity Pro Consulting, visit www.gravityproconsulting.com

WWW.WBENC.ORG » MAY EDITION 2013 »

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ARE YOU READY TO EXPLORE MINNEAPOLIS? THERE ARE MANY REASONS TO ATTEND THE NATIONAL CONFERENCE AND BUSINESS FAIR FROM A BUSINESS GROWTH, EDUCATION AND NETWORKING PERSPECTIVE. HERE ARE SOME HIGHLIGHTS OF WHAT MINNEAPOLIS HAS TO OFFER IN ADDITION TO THE 2013 WBENC NATIONAL CONFERENCE AND BUSINESS FAIR. REGISTER NOW AT WWW.WBENC.ORG/WBENCCONF

THE ATER! With more theater seats per capita than any U.S. city outside New York, Minneapolis is a culturally progressive city that takes a commanding lead in the national arts scene. A marquee theater destination, Minneapolis Saint Paul is home to 75 professional theater groups and more than 30 performance venues. The glittering Hennepin Theatre District is home to the opulent State, Orpheum, Pantages and New Century theaters and the country’s oldest satirical theater, Brave New Workshop. Broadway shows, headliners and homegrown shows fill the marquees. In fact, big-name shows like “The Lion King,” “Victor/Victoria,” and “Sweet Charity” made their debuts in Minneapolis before heading to Broadway. Classics like “Hamlet” grace the stage of the globally renowned Tony Award-winning Guthrie Theater. From cabaret to storytelling, unique playhouses like the Illusion Theater, The Lab Theater and the Southern Theater also add flavor to the downtown scene. The sparkling Cowles Center for Dance and Performing Arts rounds out the scene.

MUSEUMS! Highlighting world-class collections that span millennia, the city’s museums engage, inspire and educate millions each year. Boasting groundbreaking buildings and exhibits, they display tremendous foresight and reach. Nearly 60 destinations—of an astonishing 600 in Minnesota; many in and around downtown—celebrate life’s natural, artistic and scientific wonders.

PHOTO CREDIT “MEET MINNEAPOLIS”

Hailed by Newsweek as “possibly the best contemporary art museum in the country,” the Walker Art Center has a building as dynamic as the events and artworks it presents. With its impressive columns and wide-ranging exhibits, the Minneapolis Institute of Arts puts up a classical front – one that houses one of the largest displays of classical Chinese art and architecture in the country in 22 galleries. The Museum of Russian Art is the only museum in North America solely dedicated to the preservation and presentation of Russian art and artifacts.


PRESIDENT’S REPORT

SHOPPING! Shopping comes easy in downtown Minneapolis, where you’ll find scores of popular merchants within steps of hotels and hip eateries. The retail beat sounds loudest along Nicollet Mall, the pedestrian friendly thoroughfare where Mary Tyler Moore tossed her cap. Neiman Marcus, Macy’s and Minneapolis-based Target’s flagship store anchor this thriving corridor. Virtually every building offers a climate-controlled skyway connection, while convenient light-rail transit speeds power shoppers on a quick 35 minute trip to Mall of America. Shoppers hungry for the best selection in the nation feed their cravings at Mall of America, the country’s largest shopping and entertainment complex. Home to more than 520 stores, retail giants Macy’s, Nordstrom and Sears anchor this merchantpacked monolith.

CULINARY ADV ENTURES! A palpable energy feeds an exciting dining scene that ranges from the Monte Carlo, a classy joint with a century of service, to sleek, sexy Cosmos, a stunning temple to edible opulence. Kieran’s Irish Pub brings a bit of Ireland to Minneapolis in the form of a traditional Irish pub, while exotic Saffron and swanky Wondrous Azian Kitchen exude global taste and ambiance. Brew pubs and restaurants serve casual American fare and German specialties, while the stylish wine bars elevate bar food to an art form. The depth and quality of downtown’s restaurants – more than 50 in the core alone – is impressive. Offerings span the globe and excite the palate: established visionaries such as Dakota Jazz Club & Restaurant, Barrio and Hell’s Kitchen push the culinary envelope, while Bon Appetit darlings Mission American Kitchen and FireLake Grill earn positive buzz. Ambiance ranges from simple to stunning. Clubby Oceanaire is loaded with leatherette booths and retro charm. Trendy Café Lurcat attracts the hip and discriminating crowd while cheery Brit’s Pub offers the perfect beer food and a rooftop lawn bowling court with downtown skyline views.

PHOTO CREDIT “MEET MINNEAPOLIS”

WWW.WBENC.ORG » MAY EDITION 2013 »

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OPPORTUNITIES

 CALL FOR AUCTION ITEMS FOR 2013 NATIONAL CONFERENCE: GET RECOGNIZED The Women’s Business Enterprise National Council (WBENC) is pleased to announce the 2013 Auction Call for Donations. This year’s Auction is chaired by Allstate Insurance Company and PS Energy Group.

The Auction will take place on Tuesday, June 25 at the Welcome Reception in the Hilton Minneapolis during the National Conference.

$150,000 GOAL You are invited to help WBENC achieve its 2013 Auction goal of $150,000 and make this very special event a success. We are seeking donations that generate excitement, unique interest and great bids. Use your imagination, but some suggestions for donations include: ARTS/ENTERTAINMENT • Theatre/movie tickets • Painting/photography • Restaurant certificates • Family fun/games

POWER MEETINGS • Breakfast, lunch or dinner with ‘C’ level executive

SPORTS RELATED • Game tickets • Skybox/suite access • Memorabilia

ELECTRONICS • Computers/tablets • Cameras • iPods/iPads

TRAVEL • Hotel/timeshare getaways • Airline/transportation tickets

HEALTH/BEAUTY • Spa-related • Jewelry/handbags • All things ‘girly’

GIFT CARDS • Any retailer • Any denomination

SERVICES • High-end training, i.e. Six Sigma, LEED, ISO 9001 • Time management • Capacity development

> Click here to download and review instructions to submit a donation. The proceeds from the Auction support the programs of WBENC and its 14 Regional Partner Organizations (RPOs). In addition, your donation guarantees national exposure reaching thousands of businesses and may be tax deductible. An early and generous commitment helps WBENC build excitement for the Auction, and offers another outstanding reason to attend the 2013 National Conference & Business Fair. By committing no later than Monday, June 3, your donation is guaranteed to be listed in the Auction Exhibitor Directory which will be distributed to more than 1,500 conference attendees. With your support, WBENC is confident that it can achieve or exceed its 2013 goal. Help us make this year’s Auction the best yet! Please contact Kim Jones, kjones@wbenc.org, for any questions about Auction participation.


PRESIDENT’S REPORT

OPPORTUNITIES

Tuck-WBENC EXECUTIVE PROGRAM Brought to you by IBM

October 6-11, 2013 Palisades, NY The Tuck-WBENC Executive Program is “the most powerful of the many ways that WBENC has helped my business grow” as stated by Judy Bradt, CEO, Summit Insights and it “was the most amazing and rewarding educational and networking experience I have had” said Twyla Garrett, President & CEO, Investment Management Enterprise Inc, both graduates from the class of 2012. The 2013 Tuck-WBENC Executive Program, brought to you by IBM, is a five-day program made of up 50 WBEs that focuses on increasing their companies competitive advantage in the economy. The professors from the Tuck School of Dartmouth create and foster collaborative learning with your fellow WBEs to improve upon and enhance the inner workings of your business. CANDIDATE ELIGIBILITY: • Currently certified and in good standing as a Women Business Enterprise (WBE) by WBENC • Have at least three to five years of experience running a business • Maintain a minimum annual sales volume of $300,000 or more SIGN UP TODAY! Seats are limited, join us for the 2013 Tuck-WBENC Executive Program on October 6-11, 2013 in New York! Additionally, WBEs interested in attending the Tuck-WBENC program may also apply for the Dorothy B. Brothers Scholarship which can be used to attend this program. To learn more about this scholarship and eligibility please visit our website at www.wbenc.org and select Opportunities from the menu at the top right. TUCK-WBENC APPLICATION DEADLINE: AUGUST 5, 2013 For more information or to learn how to apply for these programs, visit “Opportunities” at www.wbenc.org to learn more about how to apply.

WWW.WBENC.ORG » MAY EDITION 2013 »

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2013 ERNST & YOUNG ENTREPRENEURIAL WINNING WOMEN PROGRAM: CALL FOR APPLICATIONS AND NOMINATIONS WBENC encourages Women’s Business Enterprises to apply or to nominate an outstanding entrepreneur for the Ernst & Young Entrepreneurial Winning WomenTM Program. Now in its sixth year, Entrepreneurial Winning Women is a competitive award and leadership program that identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale – and then helps them do it. Winners will:

•Join an elite network of the country’s best entrepreneurs and high-growth company leaders •Participate in a customized leadership program with year-round activities designed to accelerate and sustain business growth •On a complimentary basis, attend the Ernst & Young Strategic Growth Forum® 2013, the country’s most prestigious gathering of high-growth companies, November 13-17 in Palm Springs, Calif (www.ey.com/us/strategicgrowthforum) ELIGIBILITY: Applicants are women CEOs who have founded their privately held U.S. or Canadian companies within the last 10 years and have achieved at least $2 million in revenue in each of the past two years. For more information on eligibility and how to apply or nominate, visit www.ey.com/us/entrepreneurialwinningwomen. The application period closes on June 28, 2013. SEE THE IMPACT: Documented results show this program is spurring dramatic growth. Thinking big: how to accelerate the growth of women-owned companies explores the impact of the Entrepreneurial Winning Women Program. According to this assessment by the Babson College Center for Women’s Entrepreneurial Leadership, revenues of program participants’ companies have grown almost 50% each year on average, with a corresponding average annual job growth rate of more than 25%.


PRESIDENT’S REPORT HEAR FROM THE ENTREPRENEURS THEMSELVES: Watch this video to learn what other Winning Women have gained from the program and see why it is a valuable growth accelerator. Here’s what one participant has to say:

“The Ernst & Young Entrepreneurial Winning Woman™ Program has helped me to be bolder – I’m now setting my sights on a 300 percent growth plan. The opportunities that presented themselves once I gained access to this elite network enabled me to begin building a public profile, seek advisors and utilize new tools and insights, all of which have literally changed my life and erased any doubt of what’s really possible as a leader.” Kari Warberg Block, CEO, Earth-Kind and Entrepreneurial Winning Women Class of 2012.

OPPORTUNITIES

REGISTER TO TAKE CPSD® EXAM AT 2013 WBENC NATIONAL CONFERENCE Women’s Business Enterprise National Council (WBENC) and Institute for Supply Management™ (ISM) have arranged for members of either organization to take ISM’s Certified Professional in Supplier Diversity® (CPSD®) Exam at the 2013 National Conference and Business Fair in Minneapolis. The CPSD® Exam, one of two required exams, is held on Thursday, June 27, in the Duluth Room at the Hilton Minneapolis. Advance registration is required by June 12, 2013. Registration fee for onsite exams at the 2013 WBENC Conference is $149 per exam, which is $150 savings from ISM’s non-member rate. To register, or ask any questions, contact mpattee@ism.ws. Earning the CPSD® demonstrates the understanding of procurement and the entire supply chain, not just supplier diversity. WBENC supported the development of the CPSD® designation by working with ISM to include diversity subject matter experts.

WWW.WBENC.ORG » MAY EDITION 2013 »

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HOST COMMITTEE PROFILE: MARIE L. O’BRIEN, PRESIDENT and CEO ENTERFORCE, INC. Enterforce, Inc. is a leading resource to Fortune 1000 companies seeking to tap into and manage the nation’s growing market for talent and labor. By streamlining the hiring process for contingent workers such as engineers, IT professionals and administrators, Enterforce enables its clients to better manage their costs and their workforce to strategically meet their future needs.

President and CEO Marie O’Brien – a WBENC-certified Women’s Business Enterprise (WBE) who is also on the Host Committee for the 2013 National Conference & Business Fair, was an early mover into the staffing industry’s delivery channel known as the Managed Services Provider (MSP). When she embarked on Enterforce in 2001, she foresaw the growth potential for the MSP as an independent organization that can deliver and manage a company’s contingent labor workforce in a centralized way. Additionally, by working as an unbiased third party between the corporate client and the staffing companies that supply vetted candidates, Enterforce created a “win-win” for both sides of the talent equation. Today Enterforce serves as a vital connector for staffing companies and major corporations. O’Brien notes that Enterforce perceived this opportunity in the marketplace at a time when “non-employee” workers were becoming an increasingly important segment of the labor force. She saw the need to support corporations in utilizing this workforce efficiently, while meeting consistent standards. MARIE L. O’BRIEN President and CEO Enterforce, Inc.

“Our rigorous scrutiny and oversight helps our clients with risk mitigation,” O’Brien says. “In fact, our services benefit numerous departments: helping HR with screening and training; enabling Security to know who is in the building; supporting Procurement with contract management; producing a centralized bill for Finance, and ensuring background checks for Legal.”


PRESIDENT’S REPORT Enterforce combines the best of technology, talent acquisition solutions and workforce management experience to accomplish these objectives. It uses technology tools that enable its clients to view, analyze and manage their costs. At the same time, Enterforce places its own expert managers onsite with the client to manage the contingent workers – from onboarding, to administering contracts and compliance, to managing the ebb and flow of worker demand. Major clients that Enterforce services in this way include Harley-Davidson Motor Company, Wisconsin Energy Corporation, and Johnson Controls. Among the staffing companies Enterforce has worked with are WBENC Top Corporation ManpowerGroup, as well as National Conference & Business Fair WBE Co-Chair Artech Information Systems. Over the long term, O’Brien thinks that this collaboration will drive growth in the pool of skilled professionals.

“It’s anticipated that there will be a 3:1 shortfall in the number of skilled workers by 2025 in the professional, technical and engineering sectors alone,” O’Brien says. “By making hiring more economically viable for corporations, we think we can help correct that imbalance and encourage growth among skilled contingent workers.” To build a talent pipeline, Enterforce runs an internship program for university students, called STARS (Students Taking Active Roles to Succeed). The program creates opportunities for students at Enterforce’s client corporations. Through a variety of university channels, Enterforce pre-screens, selects, and recruits interns for its clients.

“Our clients need intern and co-op programs that attract these students; and these students need jobs and experience,” O’Brien says. “We see it as a way to nurture a robust talent pool for the future.” For more information on Enterforce, see www.enterforce.com

WWW.WBENC.ORG » MAY EDITION 2013 »

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HOST COMMITTEE PROFILE: PATRICIA MAY, PRESIDENT AND CEO TEMBUA: THE PRECISION LANGUAGE SOLUTION Global companies speaking to their customers, prospects and employees in multiple languages and on technical topics need 100% assurance that their communications are clear and accurate. Providing them with this security is Tembua, The Precise Language Solution, a single source of subject matter expertise and language proficiency that delivers spoken interpretation and written translation of 100 languages and dialects for documents from product marketing to employee benefits.

President and CEO Patricia May designed Tembua’s distinctive business model to provide her clients with the highest level of trust in communicating their ideas and products globally. As a WBENC-certified Women’s Business Enterprise (WBE) and member of the Host Committee, May will celebrate Tembua’s 20th Anniversary in June, which happens to be coinciding with the WBENC 2013 National Conference & Business Fair in Tembua’s native Minneapolis.

“Tembua’s multi-language expertise protects our clients’ brands,” she says. “Our Fortune 500 clients and government entities know the importance of communicating precisely in every language that their constituents read and speak. Those specializing in highly technical fields such as medical, pharmaceutical or engineering require yet another layer of expertise to ensure that their documents are correct as well as understood.” To meet its clients’ exacting needs, Tembua teams up subject matter experts – PATRICIA MAY

most armed with PhDs and MDs who communicate in their native languages – with

President and CEO Tembua: The Precision Language Solution

translators who are fluent in languages ranging from the core business 25 to other languages from the remotest areas of the world. For UPS, Tembua recently translated the summary of its benefit plans into Spanish, Chinese, Navajo and Tagalog, an Austronesian language spoken in the Philippines. For Boston Scientific, Tembua vetted the terminology in its training programs and manuals – including tests, reference volumes and PowerPoint presentations – and translated them into Brazilian Portuguese for everyday use. And for a medical device company in Eastern Europe, Tembua employed technical experts in Polish, German, Czech and Russian.


PRESIDENT’S REPORT Tembua manages all elements of the linguistic value chain from authors and translators through revisers, SMEs and digital formatting experts. “For a medical project, we may use a practicing German cardiologist as a subject matter expert to read the document in his native German. He makes sure that it is up to date and correctly translated,” May explains. Tembua’s global reach enables quick turn around and agility. Because its team spans multiple geographies, Tembua can move a project through various check points and time zones over a 24 hour period. Tembua collaborates with its clients to meet legal, HR and product requirements and fill executive and corporate communication needs. Its primary operational objective of delivering quality in product and processes is reinforced by its certification to both ISO 9001:2008 and EN 15038:2006. As per its EN 15038 certification, Tembua’s linguists must have a minimum of five years’ experience along with industry knowledge and research, technological and linguistic competence. Additionally, they must be able to write and express their thoughts in both the first and second languages of the project. WBENC certification has been a source of opportunity for Tembua. May is enthusiastic about its benefits, saying, “WBENC certification has been our door into the large companies, particularly those which have supplier diversity officers. WBENC certification and the WBDC-Chicago provided us with entre into major companies from our first big insurance client to General Mills. Certification tells a purchasing officer that this is a serious, established company.” For more information about Tembua, The Precise Language Solution, see www.tembua.com

WWW.WBENC.ORG » MAY EDITION 2013 »

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RECOGNITION

HOST COMMITTEE PROFILE: TERRI E. McNALLY – PRESIDENT AND CEO GLOBAL CAPITAL LTD. Global Capital is a trusted source of equipment lease financing, providing Fortune 1000 companies with liquidity and asset protection. With a core business in financing the leases for heavy machinery, transportation vehicles or office equipment, Global Capital has added a new specialty: the white-hot area of energy saving devices and lighting systems.

The company was founded 14 years ago by President and CEO Terri E. McNally following a distinguished career at major financial services companies such as GE Capital. Today Global Capital is an asset management and equipment financing company based in Chicago, Illinois and doing business in 28 countries. It is also in the enviable position of being among the most liquid and innovative sources of equipment lease financing available. A longtime WBENC-certified WBE, McNally is a member of the Host Committee for the 2013 National Conference & Business Fair in Minneapolis. Global Capital enables companies to avoid tying up tens of millions of dollars in high cost equipment like fork lifts or rail cars, or obsolescing equipment like copiers and telecommunications. Instead the companies can lease them from Global Capital which provides highly competitive terms and comprehensive services to manage those assets, until the company is ready to buy, sell or renew the lease on the equipment in three to five years. With an eye to serving its clients’ emerging needs, Global Capital is now helping companies to convert their lighting to LED fixtures by providing lease financing on that equipment, and a range of consultative and implementation services to help them TERRI E. McNALLY

with the conversion. This will require equipment such variable frequency drives to

President and CEO

adapt them to building systems, or energy economizers called rectifiers that control the speed of the electricity flowing through the environment. This is a growing marketplace: According to IMS Research, LED technology is expected to grow by 40% between 2011-2015 and comprise 41% of the total market for complete fixed lighting fixtures by 2015.


PRESIDENT’S REPORT “Only three percent of buildings today have the energy equipment that they will need in the coming decades,” McNally says. “We can assess the actionable steps a company needs to take to convert its lighting, starting with how many light fixtures it needs to change. Then we can manage the installation process, and help them obtain government energy rebates.” Including cost savings and rebates, Global Capital estimates that most companies can recoup their initial investment in energy saving lighting within 1.9 years. Meanwhile, Global Capital has enabled that company to borrow the money to fund the new lighting for a three to five year period of time, freeing it up to use its capital for other – and potentially energy saving – initiatives. This pro-active willingness to streamline a client’s equipment installation and management processes is one reason that Global Capital has been so successful.

Another is its reliable stable of funding sources. “Our track record is excellent, so we can access capital even in tight markets,” McNally says. It provides industry knowledge that helps its clients anticipate the business trends that they – and their equipment – will need to adapt to. Yet WBENC certification – and the network of corporations that McNally has known – has been key to Global Capital’s growth. In addition to being a member of the Host Committee, McNally is an active contributor to The Women’s Business Development Center of Chicago (WBDC-Chicago). “There is simply nothing to match the WBENC experience. The network that we build with our corporate and government partners allows us to reach out and connect in ways that I never could have anticipated,” she says. For more information about Global Capital Ltd., see www.globalcapitalltd.com

WWW.WBENC.ORG » MAY EDITION 2013 »

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DOUBLETAKE STUDIOS WINS GOLD HERMES CREATIVE AWARD FOR WBENC 2011 ANNUAL REPORT Terri Hall, President of Doubletake Studios, was awarded the Gold Hermes Creative Award for the graphic design and layout of the WBENC 2011 Annual Report. The Hermes Creative Awards are based on judges from the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were about 5,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2013 competition. Hall has been certified since 2006, serves on the Board of the Women’s Business Development Center in Florida and served on the 2012 National Conference Host Committee. When the WBENC staff congratulated her on the Hermes achievement she replied “Thank you all so much for giving us the opportunity to work with you on this project! We LOVE WBENC and it really has been such a wonderful organization for my business - I can’t thank you enough.” The 2009 and 2010 WBENC Annual Reports also feature Hall’s exceptional creative design work. To learn more about Doubletake Studios visit www.doubletakestudios.com


PRESIDENT’S REPORT

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The third edition of Susan Bari’s book Breaking Through makes its debut at the conference. Containing valuable insights for women entrepreneurs on how to engage with large corporations, this book is an in-depth look into the dos and don’ts of navigating the competitive procurement landscape. Highlighted throughout are case studies of WBEs who are leading business owners in their industries. Visit the store to obtain your copy of this comprehensive guide to help develop and grow your business.

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ORIGINALS - LEGACY BRACELET Make a statement by showing your participation and ongoing support to WBENC. The Legacy Bracelet and charms individually represent the varying programs and opportunities provided by WBENC. This year, two stunning new charms have been added to the National Conference & Business Fair collection. The ‘Mini-Apple’ bead and ‘Love to Shop’ charm embody the spirit of Minneapolis, the location of the 2013 Conference.

thedwgroup.com/wbenclegacy

REFINEMENTS - WINE CLUB exclusive TO WBENC

Join A Woman’s Palate Wine Club exclusive to WBENC the only wine club developed by women for women and the men who support them. Be introduced to fine quality vintners, share their stories and develop your knowledge on exemplary wine. After selecting the club or clubs you want to join (White, Red, or Splurge) then decide how frequently you want to receive wine at your doorstep. Each shipment will include information about the winemaker, the wine and suggestions on food pairing. Visit the website below to join!

awomanspalate.com/wbenc

ESSENTIALS - WBENC MERCHANDISE Find out which WBENC merchandise best fits your style. There is plenty to choose from including our signature Pebble Grain Zipper Portfolio and Executive Rhinestone Pen and much much more. Stop by the WOW Shop and Bookstore during the conference or visit the website to view and purchase additional WBENC essentials.

shopWBENC.com WWW.WBENC.ORG Âť MAY EDITION 2013 Âť

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WOMEN ON WELLNESS

KEEP MOVING We hear a lot about the importance of daily physical activity or exercise. “What is the big deal?” you ask. Daily physical activity IS a very big deal. As a hard working business woman, you need to invest in yourself and take time to move every day and encourage your greatest asset, your employees, to do the same.

I “hear” many of you thinking, “How can I add one more task to my already full plate?” Perhaps some of you have thoughts about your hair or that sweating is not an option since you have already had a morning shower and spent so much effort to get ready for the day ahead. Or maybe you think that a person must be fit to start a program or must do a lot to get any benefits from exercise. Many women end up doing nothing and do not take advantage of opportunities to energize, rejuvenate, relax, play or just have fun moving. Moving is simple as is getting started NOW to achieve better health. Give yourself a gift of just 10 minutes of “ME” time every day and take a walk. The goal, over time, will become 20 minutes a day and, ultimately, 30 minutes a day to take a walk. Its wealth will amaze you!

GET THE FACTS:

• 60% of women do not participate in the recommended amount of physical activity. • 2  5% of women are not active at all. • 2  30,000 women miss work annually because they suffer work-related musculoskeletal disorders (MSD). • The most common workplace injuries for women include tendonitis, low back pain and repetitive motion disorders (primarily carpel tunnel syndrome).

ENJOY THE BENEFITS AND READ THE “WOW, WHO KNEW?” FACTS BELOW: The benefits of regular, daily physical activity are so enormous that it is difficult to understand why so few women do not take advantage of this protective agent. • Just 30 minutes a day can reduce your risk of heart disease, diabetes, colon cancer, obesity, high blood pressure, elevated cholesterol and stress related illnesses. • Physical activity can increase your metabolism, strengthen your bones, increase your lean muscle mass, improve mental outlook on life, give you more energy, improve sleep habits, increase confidence levels, and reduce symptoms of anxiety and depression.

• Physical activity has been shown to prevent workrelated injuries. Your benefits from being active are vast! Recognize what is important to you by looking at your current lifestyle: how you live, your personal health risks, your present health issues and family history. Think about these facts relative to the reasons why NOW is the right time for you to become active.

PREVENT UNNECESSARY HEALTH RISKS AND CONDITIONS WHILE GIVING YOURSELF THE BENEFITS THAT WILL HELP YOU LIVE THE LIFE YOU WANT TO LIVE: 1. Control Weight 2. Prevent Certain Conditions, Diseases and Health Risks: a. Heart Disease b. High Blood Pressure c. Increase your HDL (high-density lipoprotein) “good” cholesterol. d. Decrease unhealthy triglycerides. e. Keep your blood flowing smoothly, which decreases your risk of cardiovascular diseases. f. Prevent or manage stroke, metabolic syndrome, type 2 diabetes, depression, and certain types of cancer, arthritis and falls. 3. Improve Your Mood a. Physical activity stimulates various brain chemicals that may leave you feeling happier, more relaxed, increase your confidence and improve your self-esteem. 4. Boost Your Energy a. Improves your muscle strength and boosts your endurance. Daily physical activity delivers oxygen and nutrients to your tissues and helps your heart and lungs to work more efficiently. When your heart and lungs work more efficiently, you have more energy to accomplish more. 5. Improve Sleep 6. Spark Your Intimacy a. Regular physical activity leaves you with more energy and feeling better about yourself which can impact your sex life.


PRESIDENT’S REPORT REPORT PRESIDENT’S

7. Have Fun a. It is so important to find an activity that is fun for you and something that you look forward to doing each day. The body and mind need a break from stress and routine. Find an activity that makes you happy, creates smiles and feels good. Make it social; move with family and friends to share the value while enjoying the company.

“I HAVE NO TIME”; IT’S THE NUMBER ONE EXCUSE Time is the number one reason that women don’t make their own health and fitness a priority. Part of the misconception is that women often think they have to be able to run a marathon or take a 60-minute step class every day in order for exercise to be considered to be of value. That’s not the case. Studies show that taking three 10-minute walks a day can dramatically improve fitness. Or consider simple interval workout that will rev up the effort and use more energy (calories): warm up for five minutes performing your preferred aerobic activity: walk, cycle, run, swim, etc.. Then alternate maximum effort bursts of one minute followed by two to three minutes at your normal pace. Alternate for 10 to12 minutes, and finish with a five-minute cool down.

learn more tips for reaching your optimal health. Remember that your family, your employees, your company and, most of all, YOU deserve to be healthy. Look forward to seeing you in Minneapolis!

RESOURCES: INSPIRE YOUR EMPLOYEES TO BE ACTIVE TOO: Sponsor a physical activity program at work. Encourage employees to take a daily walk with a fellow employee; all they will need is comfortable walking shoes. Present the physical activity in an easy, non-intimidating fashion with little or no expectations. The progression from there will depend on each individual’s goals, needs, interests and overall health. A healthy employee is a productive one. Additional ideas to encourage employees to move: use the stairs as much as possible; park the car furthest from the entrance to the building; ride a bike to work; walk briskly whenever possible. Get up from the computer or chair every 30 to 45 minutes to stretch or take a two minute walk. Our bodies are meant to move, not to sit all day.

www.thewalkingsite.com/stretching.html www.mayoclinic.com http://www.myfit.ca/archives/viewanarticle.asp?table=fitness&ID=1 3&subject=Benefits+of+Exercise http://www.ideafit.com/fitness-library/benefits-of-exercise http://www.aoa.gov/AoAroot/Press_Room/Social_Media/Widget/ Statistical_Profile/2010/5.aspx http://www.nlm.nih.gov/medlineplus/exerciseandphysicalfitness.html http://www.myfitnesspal.com/help/section/3-exercise-diary-andexercise-database For more information about Corporate Fitness Works please visit their website: http://www.corporatefitnessworks.com

START TODAY to begin benefiting from exercise for all of the reasons mentioned above. Please check with your health professional/doctor when you begin any new exercise program, especially if you have any health concerns or conditions. Team up with your doctor to assist you in reaching your health potential. You Can Do It! You’re Worth It! Register for the workshop that is scheduled to be presented at the National Conference & Business Fair in Minneapolis, June 27th: Leveraging Expertise: Wellness Series “Finding Life’s Balance” to WWW.WBENC.ORG » MAY EDITION 2013 »

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A Woman’s Palate Wine Club exclusive to WBENC is the only wine club developed for women by women and the men who support them. We focus on helping women in the wine industry share their stories and promote their beautiful wines. We have access to limited production, hard-to-find wines that are typically not available at your local store, and we carefully curate them into seasonal or holiday collections. A fine wine can make an ordinary day something special, and turn a moment into an occasion with friends, family and business associates. Visit http://www.awomanspalate.com/WBENC for more information and to join this exclusive wine club.

WBENC May 2013 President's Report  

wbenc president's report

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