LOVEBYVENUS MEDIA PACK
Thr Brand
ANALYTICS
ABOUT THE BRAND
Lovebyvenus founded in 2021 by Jingyui Luo, is an Australian based brand that sells handmade and vintage garments with the mission to empower and uplift women. They have grown largely in the last few years through their social media presence and collaboration with influencers.
10.72%
ENGAGMENT RATE (INSTAGRAM)
BRAND PERSONALITY
Lovebyvenus has a personality that seamlessly blends femininity, sustainability, empowerment, and youthfulness. Through its name, logo, and garments the brand exudes femininity while prioritizing sustainability by locally sourcing materials and offering vintage garment.
2,464
AVERAGE LIKES 4.73% ENGAGMENT RATE (TIKTOK)
4.58%
LIKES RATE (TIKTOK)
1.
INCREASE SOCIAL MEDIA ENGAGEMENT AND BRAND VISIBILITY
2.
ENHANCE WEBSITE USER EXPERIENCE
3.
ESTABLISH AND GROW EMAIL MARKETING CHANNELS
4.
BUILD BRAND PERSONALITY IN THE EYES OF THE TARGET AUDIENCE
Social media improvments
INSTAGRAM FEED IDEA
STRATEGY
INFOGRAPHCIC IDEA
Infographic with information about the products
Increasing social media engagement and brand visibility through regularly posting behind-the-scenes content, infographics, and inspiration posts.
BENEFITS
• This expands reach, as higher engagement and visibility increase exposure to a broader audience.
• Enhancing brand awareness means ensuring more individuals are aware of lovebyvenus leading to a boost in sales.
• Posting more behind-the-scenes content, creates more of a community and builds the relationship between the brand and customers.
• Measure the number of likes, comments and shares on Instagram posts.
• Track the growth of followers and rate of engagement on social media platforms.
• A carousel of infographics with information on the brand’s best sellers with information about their fit and materials.
• Giving more product information creates more transparency between the brand and customers.
• Matching the brand’s identity with the colours, font and style.
Shots from behind the scenes of the brand
Fun inspiration posts
Website Redesign
STRATEGY
Increasing social media engagement and brand visibility through regularly posting behind-the-scenes content, infographics, and inspiration posts.
Brand logo at the top of the website instead of a sub mark, recognisable to the audience.
BENEFITS
• Improving the experience by making it easier to navigate, leads to improved customer satisfaction and a positive experience that makes customers want to return.
• By having a more user-friendly experience it can reflect positively on the brand image leading to better brand perception.
• Maintaining consistent branding on the website enhances audience recognition.
Having a landing page image, creates more of a visually appealing website.
WEBSITE REDESIGN
Advertising the email newsletter for people to join, offering an incentive.
Adding an about page to the website, in order for customers to get know the brand more.
Measure the conversion rate of how many visitors complete purchases.
Measure the percentage of customers who visit the website more than once
Pop up market
STRATEGY
Launching an email newsletter to provide subscribers with exclusive content, product information and promotions. Creating a 10% off incentive can encourage customers to sign up.
EMAIL NEWSLETTER
BENEFITS
• By implementing an email newsletter, they can build a direct connection with the subscribers
• Increase brand visibility and awareness by including links to products.
• Can promote new collections and drive sales.
Measure the click-through rate of each email.
Calculate the conversion rates of the emails
to see who is following the links and making purchases with the discount code
STRATEGY
Hosting a pop-up stall at the Summer Nights Market for a few weeks provides the brand with an opportunity to showcase its products to new and existing customers. This temporary presence enables the brand to reach a broader audience and engage with potential customers in a lively and dynamic setting. Alongside this, the brand can offer a 10% off discount code for shoppers to engage directly with attendees.
BENEFITS
• Increases brand visibility through a physical store, allowing them to reach a wider audience.
• Direct consumer interaction by providing a unique and personalized experience.
• Showcase products, providing customers with an opportunity for them to touch and feel the brand products
In order to evaluate the sucess of the pop up market, measure the amount of people using the discount code.
Creative director - Lily Auld
Photographers- Lyden and Florence
Models – Ella and Amanda
