mission statement “Where Indie & Mainstream Collide� LIillie Mae / Publlisher SIR Magazine is an edgy, eclectic medium for emerging talent and professionals of all facets to gain significant exposure to mainstream industry executives and entertainment enthusiasts. SIR Magazine Publisher Lillie Mae, recognized the growing need for an exclusive avenue that catered to emerging and established industry taste-makers. Through a high-caliber medium, SIR Magazine will consistently surpass expectiations, by providing a new, unique and refreshing media presentation.