Lillian Dunkerton Portfolio

elevating ideas with infinite creativity

portfolio lilliandunkerton

HERLIHY INSURANCE

INFOGRAPHIC COLLECTION

problem sub title

hello, i’m lilly creativity is my thing

One of the primary reasons I chose the career path of a designer was my fascination with marketing and advertising growing up, and in my sophomore year of college I decided to launch my own faux campaign. With my own re-labeled bottle of expensive perfume, a DSLR camera, two dozen roses, and a bedsheet backdrop I gave myself a second-degree burn ironing, the luxury company Luminara was born!

client applications experience year

client application application 2023 application application application

My imagination has always been my driving force; for a lack of better terms, I’ve been making things since I was a child. Whether it was fantasy realms for my little trinkets to exist in, crayon illustrations, acrylic paintings or parent-approved home murals, I have a lifetime experience of creating.

design objectives

all desired achievements

I am passionate about helping people address their communication needs, elevating ideas with infinite creativity.

• Create an original advertisement campaign for a pretend company.

• Establish a strong brand identity for a faux product.

• Train photography and image editing skills.

• Design advertisements synonymous with hypothetical market competitors.

solution sub title

This project concluded with a graceful embrace of femininity in an eloquent minimalist touch that only the most luxurious and well-renowned companies have the fame to use. Collectively, this campaign was a fantastic self-taught experience, and a demonstration of the importance of effectve branding in marketing. The only casualty was my second-degree photoshoot burn, and the scar left on my arm was worth the results of this experiment.

more than just design

i’m a problem-solver

elevating ideas with infinite creativity

LOOKING FOR ALASKA COVER REDESIGN

problem

smoke can only say so much

I believed the current cover of one of my favorite books possessed a design so simple it established a little too much ambiguity for readers. I was determined to redesign a cover that would clear up confusion and give readers just enough introductory information to the novel, while keeping the wonders of its plot a mystery.

client applications experience year

academic illustrator cover design 2022 photoshop trends research

design objectives

all desired achievements

• Represent a female figure, being Alaska.

• Demonstrate why smoke is significant to the story – there are kids smoking cigarettes.

• Match cover styles currently popular among young readers.

• Create a cohesive design which flows cover-to-cover.

solution

a trendy approach to draw them in

Paying homage to key elements in the original cover and representing only crucial details in the plot, this stylish cover appeals to the young adult audience most likely to read with its trending minimalist redesign. While the basic facts are laid out, this design doesn’t share too much information, providing first-time readers with the opportunity to be surprised and swept off their feet.

elevating ideas with infinite creativity

elevating ideas with infinite creativity

LUMINARA RADIANCE ADVERTISEMENT CAMPAIGN

problem

the pursuit of experience

I grew up with a fascination for marketing and advertising, and in my sophomore year of college I decided to launch my own faux campaign. With a re-labeled bottle of expensive perfume, a DSLR camera, two dozen roses, and a bedsheet backdrop I gave myself a second-degree burn ironing, the luxury company Luminara was born!

client applications experience year

personal DSLR camera photography 2024 photoshop image editing indesign advertisement design

design objectives

all desired achievements

• Create an original advertisement campaign.

• Establish a strong brand identity and maintain consistency with product marketing.

• Train photography and image editing skills.

• Design advertisements synonymous with hypothetical market competitors.

solution

the burn scar was totally worth it

Wrapped in a graceful embrace of eloquence, this advertisement campaign carries a minimalist touch only the most quality and well-renowned companies have the fame to use. Featuring two signage ads and one magazine spread, this was a successful self-taught experience. The only casualty was the burn I obtained on my arm, and the scar it left behind was well worth the results of this project.

STRIDES MAGAZINE

problem

running magazines feel overwhelming

While researching editorial design, I noticed many athletic publications bore toxic fitness habits praising diets and featuring intimidatingly fit people. But what about the effort it takes to pick up a new sport that comes before six packs? I kept beginners in mind, carefully creating content that would encourage participation and illustrate the joys of exercising.

client applications experience year

academic indesign editorial design 2023

illustrator photography

DSLR camera writing

design objectives

all desired achievements

• Create a publication that celebrates running and participation.

• Cover topics that encourage self care to promote healthy living.

• Capture the happiness that athletes experience while working out.

solution

a welcoming publication for athletes and amateurs alike

STRIDES Magazine was created with the intention of providing runners of varying experience with a constructive approach to the sport, emphasizing the importance of nurturing the body for peak performance and celebrating each little step in the journey of personal fitness.

HERLIHY INSURANCE

INFOGRAPHIC COLLECTION problem

the company brand revival

When a well-renowned Massachusetts based insurance company began reviving elements of their brand to market towards the new generations of adults, Herlihy hired me as a freelance designer to create a series of cohesive infographics educating clients about their policies.

client applications experience year

herlihy insurance illustrator infographic design 2021-22 indesign branding marketing

design objectives

all desired achievements

• Design documents cohesive with each other as well as Herlihy’s established brand.

• Utilize icons in addition to imagery to assist in the visual component of communication.

• Organize information in a layout that is easily understood by target market.

solution

everything you need to know about your insurance

Whether insuring a home, condo, or exploring additional coverages such as cyber safety or homeowners inclusions, this series of infographics informs clients everything they need to know about their policies. Imagery and icons have a heavy presence across all designs to aid in understanding the complexities of insurance verbiage, and all four infographics are bonded together by the strong branding of Herlihy’s signature maroon and black.

HERLIHY INSURANCE GROUP: UNDERSTANDING YOUR HOMEOWNERS POLICY

COVERAGE LIMITS:

A. Dwelling: Includes the house and all attached structures, such as a deck or an attached garage.

B. Other Structures: Permanent structures that are not attached to the house, like a shed or fence.

C. Personal Property: Your furniture, clothing, etc.

D. Loss of Use: Helps pay for added expenses or to relocate during claim repairs.

E. Personal Liability: Coverage for law suits.

F. Medical Payments: Covers medical expenses for injuries.

WHAT DOES A HOMEOWNERS POLICY COVER?

ADDITIONAL COVERAGE IS NEEDED FOR:

FLOOD

WEATHER-RELATED CLAIMS

Like storm damage, wind and hail.

THEFT OR VANDALISM

Policies usually include special limits on collectibles, jewelry, and fine arts items. However, more complete coverage can be purchased. LAWSUITS

If you are sued, your homeowners policy will protect you up to the limits on Part E of your policy (see chart above). We also recommend a Personal Umbrella Policy for added protection.

Coverage from heavy rain requires a separate policy. Burst pipes are not considered a flood.

EARTHQUAKES

Damage from earthquakes can be added for an additional premium.

NOT FOR HOME MAINTENANCE

Damage due to normal wear and tear, or lack of upkeep is not covered on a homeowners policy.

PERSONAL UMBRELLA POLICY

Covers your home and auto policies to add an extra layer of protection if there is a lawsuit. You can purchase coverage in increments of $1M to $5M depending on your needs.

elevating ideas with infinite creativity

AUWANA HAWAII TRAVEL ADVENTURE SITE

problem

keeping the memories alive

When tasked with creating a website for desktop and mobile surrounding a fictitious travel company, I was inspired to create one that captured the beauties of the Hawaiian Islands, which I experienced on a trip I took after graduating high school.

client applications experience year

academic figma web design 2023

UX/UI design branding

design objectives

all desired achievements

• Construct web pages for desktop and mobile.

• Create easy navigation between pages for positive user experience.

• Capture the beauty of Hawaii and appeal to potential site visitors.

solution

aloha hawaiian paradise

The word “auwana” in Hawaiian means “to wander” and Auwana Hawaii’s site provides customers with a variety of detailed adventures to wander and explore their tropical paradise. Site branding and web page composition compliment the vivid imagery to capture the unique natural beauty of the tropical outdoors. This project was an excellent experience in web design, and a successful documentation of my own memories from my time in Hawaii.

DOG-EARED BOOKS

E-COMMERCE WEBSITE

problem exploring e-commerce

When tasked with creating an e-commerce website to train skills in designing for consumers, I chose to combine my loves for reading and thrifting to create a frugal and fictitious bookstore that sells both new and used reading materials.

client applications experience year

academic figma web design 2023

UX/UI design branding

design objectives

all desired achievements

• Construct web pages for an e-commerce site.

• Create pages for shopping and product description.

• Establish a warm and soothing brand for consumers to resonate with.

• Create easy navigation between pages for positive user experience

solution

buy brand new and pre-loved

Dog-Eared Books embodies a reader’s passion, and the love and care with which consumers handle their books. This site, while an informative shopping experience, feels like walking into a quiet sunlit corner of a library or a reading spot in your own home to curl up with a book. That inviting feeling to indulge the mind in a safe space truly emphasizes the meaning of selling used books; that a love for reading can be nurtured by saving money and shopping for the environment.

MEDITERRA RESTAURANT

MENU

problem expanding on education

As an introduction to the world of Adobe InDesign, students in my editorial design class were tasked to create a flat-page menu for a pretend restaurant. Menu content was provided, so students needed to establish a restaurant identity and branding including typography, and then compose a compelling menu layout to maximize dining experience for consumers.

client applications experience year

academic indesign

design objectives

all desired achievements

menu design 2023 typography branding

• Learn paragraph and character styles in Adobe InDesign

• Create a brand identity for a restaurant using only menu content.

• Create a visually appealing layout.

• Establish a strong typographic hierarchy.

solution an elegant taste of the mediterranean

With a delicate one-page document comprised of serif fonts and elegant details, Mediterra’s menu speaks to the quality of the restaurant before seeing a physical establishment. In addition to gaining a stronger understanding of typographic hierarchies, this project was a successful introduction to learning InDesign.

SOUP

LENTIL SOUP $10

Red lentils, short grain rice, celery, chervil and pancetta with a crème fraiche. Tomatoes, cream, spices and garlic all simmered in a rich sherry broth.

WILD MUSHROOM (Vegetarian) $13

Sautéed mushrooms in a rich, beef stock with light cream, Madeira wine, sour cream and paprika.

LENTIL SOUP (Vegan, GF, Dairy Free) $15

A mix of carrots, leeks, garlic, onions, celery, and lentils slowly cooked in a broth with spices.

SALADS

SUPER GREENS ASIAN $14

Edamame, Pickled Ginger, Avocado, Szechuan Peanuts, Beets, Sesame Seeds, Quinoa, Curried Cauliflower, Dijon Vinaigrette

SUPER GREENS MEDITERRANEAN $16

Feta Cheese, Olive Tapenade, Grilled Onions,Toasted Almonds, Red Grapes, Quinoa, Beets, Curried Cauliflower, Strawberry Balsamic Vinaigrette

SALAD PROTEIN CHOICES

Blackened Chicken Tenders

Grilled Salmon

Blackened Lime Shrimp

Seared Tofu

Fire-Grilled Chicken

Grilled Prime Steak

SANDWICHES

CHICKEN TAGINE SANDWICH $16

Baked chicken breast, dates, carrots and pomegranate on pita

GRILLED VEGETABLE SANDWICH $14

Grilled vegetables, pickled carrots and red onions with baba ghanoush on a focaccia roll

LAMB AND BEEF GYRO $16

House made tzatziki, pickled cabbage served on a garlic butter lavash

PANINIS

ASIAN CHICKEN CRUNCH PANINI $11

Almond Rosemary Crusted Chicken, Asian Slaw, Avocado, Chili Peanut Aioli

TOMATO MOZZARELLA PANINI (Vegetarian) $14

Fresh Mozzarella, Roasted Peppers, Roasted Tomatoes, Nut-less Basil Pesto, Balsamic Vinaigrette

HOUSE TURKEY CLUB PANINI $14

House Roasted Turkey, Two Cheeses, Candied Peppered Bacon, Baby Greens, Tomato, Bacon Honey Mustard

ALE-LACED FRIED CHICKEN TENDER PANINI $13

Original Or Spicy Ale-Laced Fried Chicken Tenders, Baby Greens, Two Cheeses, Sauce

GRILLED VEGETABLE PANINI (Vegetarian) $12

Grilled Zucchini, Grilled Onions, Olive Tapenade, Avocado, Baby Greens, Grilled Squash, Feta, Balsamic Vinaigrette

PORK PANINI $14

Roasted pork, aioli and roasted vegetables on a ciabatta roll

SMOKEY SOUTHWEST CHICKEN PANINI $16

Spicy Fire-Grilled Chicken, Feta Cheese, Crisp Tortillas, Baby Greens, Southwest Ranch Dressing

GRILLED SALMON PANINI $18

Salmon, Avocado, Baby Greens, Roasted Corn Relish, TarragonAioli

GRILLED PRIME STEAK PANINI $18

Savory Tender Steak, Roasted Peppers, Blue Cheese Crumbles, Caramelized Onions, Baby Greens, Horseradish Aioli

GRILLED CHICKEN BLT PANINI $15

Fire-Grilled Chicken, Avocado, Candied Peppered Bacon, Baby Greens, Tomatoes, Sprouts, Bacon Aioli

DINNERS

GRILLED SALMON $20

Fresh Coconut Curry Sauce OR Black Bean Orange Sauce, Roasted Corn Relish, Wheat Berry Rice, Baby Greens

ALE-LACED FRIED CHICKEN TENDERS $15

Crispy Ale-Laced Fried Chicken Tenders, Original or Spicy Garlic

Mashed Potatoes, Honey Mustard, BBQ or Ranch

ALMOND CHICKEN SKEWERS $17

Almond-Rosemary Crusted Chicken, Sweet Mashed Potatoes, Asian Slaw, Orange Glaze or Peanut Sauce

FIRE-GRILLED CHICKEN $18

Cabernet Reduction OR Mushroom Cream Sauce OR Coconut

Curry Sauce, Wheat Berry Rice, Baby Greens

CALAMARI $25

Tender Fried Calamari, Lemon Frites, Asian Slaw, Wheat Berry Rice, Ginger-Apricot Vinaigrette

PRIME STEAK MEDALLION $26

Balsamic Cabernet Reduction OR Mushroom Cream Sauce, Garlic Mashed Potatoes, Baby Greens

SIDES

Chickpea salad

Mediterranean Orzo salad

Macaroni & Cheese

Garlic Jack Grit Cake

Wheat Berry Rice

NEW Mediterranean Quinoa

Grilled Vegetables

Fruit Salad

Sweet Mashed Potatoes

elevating ideas with infinite creativity

HERLIHY INSURANCE

INFOGRAPHIC COLLECTION

problem sub title

One of the primary reasons I chose the career path of a designer was my fascination with marketing and advertising growing up, and in my sophomore year of college I decided to launch my own faux campaign. With my own re-labeled bottle of expensive perfume, a DSLR camera, two dozen roses, and a bedsheet backdrop I gave myself a second-degree burn ironing, the luxury company Luminara was born!

client applications experience year

client application application 2023 application application application

design objectives

all desired achievements

• Create an original advertisement campaign for a pretend company.

• Establish a strong brand identity for a faux product.

• Train photography and image editing skills.

• Design advertisements synonymous with hypothetical market competitors.

solution sub title

This project concluded with a graceful embrace of femininity in an eloquent minimalist touch that only the most luxurious and well-renowned companies have the fame to use. Collectively, this campaign was a fantastic self-taught experience, and a demonstration of the importance of effectve branding in marketing. The only casualty was my second-degree photoshoot burn, and the scar left on my arm was worth the results of this experiment. like