Recent Part 1 architecture graduate pivoting into UX/UI and graphic design, with a strong foundation in user centric design and visual storytelling. Experienced in branding, digital content, and design systems through freelance work and creative internships.
A current collaboration with Melissa J., founder of The Unexpected Design, to transform her website into a focussed digital portfolio that reflects both her creative versatility and mission. My role includes UX research, information architecture planning, and visual redesign to enhance readability, simplicity, and alignment with her brand identity. A key challenge is translating the core concept of “unexpected” into a user experience that feels intuitive and distinctive.
Concept Exploration of “Unexpected“
Typology Proposal
Grid System for Consistent Visuals
Animation Styling Proposal (Video Link)
ux/ui design
Lab Digital Workflow Interface
(2025)
+ Figma
This was a time-boxed UX challenge completed as part of an interview process. The goal was to redesign a workflow interface for lab managers to improve usability and clarity.
Starting point: Provided with a component library and feature list—no screen design, user flow, or context on lab manager behavior. I led my own research to bridge the gap before designing.
User Flow Diagram
Wireframe Iterations
Key Design Solutions (Create New Workflow Page)
collapsible task structure drag to reorder
search + dropdown boxes
drag-and-drop toolbox
consistent UI tone of neutral greys and status-indicating colours
(Overview Page)
expandable search bar to reduce clutter easy-removable filters
quick-access tabs
(Progress Monitoring Page)
completion tick detailed info gathered on the side customisable table
clear colour indication of individual task statuses at a glance
brand design
Private Chef (2025)
Chef Dawoud requested a logo that showcases his culinary expertise while reflecting his unique identity, ensuring it stands out in a competitive industry.
Following his preference for an elegant style that balances fine-dining professionalism with the warmth of a private home cook, I incorporated his distinctive features—his profile and signature knife—into the design. Paired with a bold font, the dark brown conveys sophistication and warmth, while the contrasting touch of lime yellow connects to his broad use of citrus in his recipes and cocktails.
d.Dawoud
With the logo setting the brand’s tone, I developed a comprehensive brand identity, including a business card and menu template.
Chef Dawoud’s refined brand identity leaves a lasting impression, attracting event hires and loyal customers.
photography
Private Chef Events (2024-2025)
Following our collaboration on his personal brand design, I joined Chef Dawoud on his private culinary events as photographer and content strategist.
Hair Salon Marketing Post (2025)
Artwork + graphic design + copywriting work for a hair salon’s seasonal promotion post. + Photoshop + Procreate
art & graphic Academic Project (2022
In my Architecture studies, we often worked on mock-projects based on assigned locations and themes. We would develop everything from user research, concept to structural designs and visual presentation.
I learned to form impactful graphic presentation through focal points, key words, colour schemes, and typology through these projects. Here are some of my manifesto designs, created with Photoshop.
- 2024)
architectural design Academic Project (2024)
Project: Glasshouse Studios.
A community sanctuary of leisure, crafts, and food in the town centre of Barnsley.
A thoroughly researched and iterative design process involving user and site analysis, brief development, mood boarding, concept exploration, drafting, model making, rendering, and final presentation.
