lillian li
Hi, I’m Lillian. I’m a multidisciplinary digital designer with an academic background in architecture.
Carrying a passion for branding, emotional design, and human connection, I’ve been freelancing as lillianli.studio to gain handson experience as a UX & Brand designer since graduating. I aspire to become a digital designer who truly captures the essence and narratives of brands, companies, and creative individuals.
DIGITAL DESIGN SKILLS
Photoshop
Illustrator
CAD & RENDERING SKILLS
InDesign Premiere Pro Figma Procreate AutoCAD SketchUp Revit Enscape D5 Render
Bachelor of Arts (Hons)
Architecture
University of Sheffield
EDUCATION
EXPERIENCE
Freelance UX & Brand Designer
lillianli.studio
YouTube Content Creator
Focus on the Family Taiwan
Creative Copywriting Intern
Snow Fox Skincare
+44 788 308 1316
lillianli.studio@gmail.com
CONTACT
Sep 2021 - Sep 2022 Jun 2021 - Sep 2021 2021 - 2024
Sep 2024 - Present
Sheffield, UK LinkedIn (clickable)
The Unexpected Design
Lab Digital Workflow Interface
Private Chef
Culinary Event Poster
Hair Salon Marketing Poster
Glasshouse Studios
Private Culinary Event Shoot
UX/UI Design
The Unexpected Design (2025 W.I.P.)
A current collaboration with Melissa J., founder of The Unexpected Design, to transform her website into a focussed digital portfolio that reflects both her creative versatility and mission. My role includes UX research, information architecture planning, and visual redesign to enhance readability, simplicity, and alignment with her brand identity. A key challenge is translating the core concept of “unexpected” into a user experience that feels intuitive and distinctive.
Concept Exploration of “Unexpected“
Typology Proposal
Grid System for Consistent Visuals
Animation Styling Proposal (Video Link)
UX/UI Design
Lab Digital Workflow Interface (2025)
This was a time-boxed UX challenge completed as part of an interview process. The goal was to redesign a workflow interface for lab managers to improve usability and clarity.
Starting point: Provided with a component library and feature list—no screen design, user flow, or context on lab manager behavior. I led my own research to bridge the gap before designing. + Figma
User Flow Diagram
Key Design Solutions (Create New Workflow Page)
collapsible task structure drag to reorder
search + dropdown boxes
drag-and-drop toolbox
consistent UI tone of neutral greys and status-indicating colours
(Overview Page)
expandable search bar to reduce clutter easy-removable filters
quick-access tabs
customisable table
(Progress Monitoring Page)
completion tick detailed info gathered on the side
clear colour indication of individual task statuses at a glance
Brand Design
Private Chef (2025)
Chef Dawoud requested a logo that showcases his culinary expertise while reflecting his unique identity, ensuring it stands out in a competitive industry.
Following his preference for an elegant style that balances fine-dining professionalism with the warmth of a private home cook, I incorporated his distinctive features—his profile and signature knife—into the design. Paired with a bold font, the dark brown conveys sophistication and warmth, while the contrasting touch of lime yellow connects to his broad use of citrus in his recipes and cocktails.
d.Dawoud
With the logo setting the brand’s tone, I developed a comprehensive brand identity, including a business card and menu template.
Chef Dawoud’s refined brand identity leaves a lasting impression, attracting event hires and loyal customers.
Artwork & Graphic
Culinary Event Poster (2025)
The booking-only night at a popular Buxton café showcases the café’s versatility and features Chef Dawoud with his signature dishes. Most attendees would be loyal customers to the café, so I aimed to create a design that felt fresh and exciting while respecting the café’s brand identity. However, while the brand identity of navy-andcream palette with minimal type offered sophistication, it leaned more towards professionalism than appetite. So, I introduced a bold orange accent inspired by the star dish—Rich Prawn Bisque Pasta, contrasting the blue and cream while delivering a sense of indulgence. Using a woodblockstyle artwork, I minimized overwhelming detail and highlighted important elements with bold colours derived from the rich prawn-orange. + Illustrator + Procreate + InDesign
Another collaboration with Chef Dawoud, where I created the artwork, graphic design, and copywriting for an upcoming culinary event’s Instagram poster.
Artwork & Graphic
Hair Salon Marketing Poster (2025)
Artwork & Graphic Glasshouse Studios (2024)
In my Architecture studies, we often worked on mock-projects based on assigned locations and themes. We would develop everything from user and environmental research, concept development, to structural designs and visual presentation.
I learned to create impactful graphic presentation through focal points, key words, colour schemes, and typology through these practices. This is one of my manifesto poster designs, created with Photoshop.
Project: Glasshouse Studios.
A community sanctuary of leisure, crafts, and food in the town centre of Barnsley. This project focusses on helping disadvantaged groups deprived of time, resources, and opportunities explore leisure activities in a pay-as-you-can, judgement-free, and relaxing environment. The idea of this central hub stems from the effort to strengthen Barnsley’s community spirit and liveliness through the cycle of learning, growing, healing, and giving back.
Photography
Private Culinary Event Shoot (2024-2025)
Following our collaboration on his personal brand design, I joined Chef Dawoud on his private culinary events as photographer and content strategist.
Lillian Li 2024-2025