lillian li
Hi, I’m Lillian. I’m a multidisciplinary digital designer with an academic background in architecture.
Carrying a passion for branding, emotional design, and human connection, I’ve been freelancing as lillianli.studio to gain handson experience as a UX & Brand designer since graduating. I aspire to become a digital designer who truly captures the essence and narratives of brands, companies, and creative individuals.
DIGITAL DESIGN SKILLS
Photoshop
Illustrator
CAD & RENDERING SKILLS
InDesign Premiere Pro Figma Procreate AutoCAD SketchUp Revit Enscape D5 Render
Bachelor of Arts (Hons)
Architecture
University of Sheffield
EDUCATION
EXPERIENCE
Freelance UX & Brand Designer
lillianli.studio
YouTube Content Creator
Focus on the Family Taiwan
Creative Copywriting Intern
Snow Fox Skincare
+44 788 308 1316
lillianli.studio@gmail.com
CONTACT
Sep 2021 - Sep 2022 Jun 2021 - Sep 2021 2021 - 2024
Sep 2024 - Present
Sheffield, UK LinkedIn (clickable)
The Unexpected Design
Lab Digital Workflow Interface
Private Chef - D. Dawoud
Culinary Event Poster
Hair Salon Marketing Poster
Glasshouse Studios
Private Culinary Event Shoot
UX/UI Design
The Unexpected Design (2025 W.I.P.)
A current collaboration with Melissa J., founder of The Unexpected Design, to transform her website into a focussed digital portfolio that reflects both her creative versatility and mission. My role includes UX research, information architecture planning, and visual redesign to enhance readability, simplicity, and alignment with her brand identity. A key challenge is translating the core concept of “unexpected” into a user experience that feels intuitive and distinctive.
Original Website User Pain Points
Concept Exploration of “Unexpected“
Typology Proposal
Grid System for Consistent Visuals
Animation Styling Proposal (Video Link)
UX/UI Design
Lab Digital Workflow Interface (2025)
This was a time-boxed UX challenge completed as part of an interview process. The goal was to redesign a workflow interface for lab managers to improve usability and clarity, basing the UI on an existing design system.
Starting point: Provided with a component library and list of requirements—no screen design, user flow, or context on lab manager behavior. I led my own research first to bridge the gap before getting into the design.
User Flow Diagram
Key Design Solutions (Create New Workflow Page)
To introduce new features and navigations to the interface, I scaled up the design system, adding in new component variants and interactions.
collapsible task structure drag to reorder
search + dropdown boxes
drag-and-drop toolbox
consistent UI tone of neutral greys and status-indicating colours
(Overview Page)
expandable search bar to reduce clutter quick filter removal for personalisation
quick-access tabs
customisable table
(Progress Monitoring Page)
completion tick detailed info gathered on the side
clear colour indication of individual task statuses at a glance
Brand Design
D. Dawoud (2024)
+ Photoshop + Illustrator + InDesign + Procreate
Chef Dawoud requested a logo that showcases his culinary expertise while reflecting his unique identity, ensuring it stands out in a competitive industry. He preferred a modern-elegant style that balances fine-dining professionalism with the warmth of a private home cook. I incorporated his profile and signature knife into the design, focussing on layering symbolism with the colour palette.
Dark, roasted brown brings depth, warmth, and sophistication; light olive green adds freshness, citrus, and creative vibrancy.
Bauhaus letterform: geometric, precise, and modern. Perfect for shaping the D’s negative-space logo.
Artwork & Graphic
Culinary Event Poster (2025)
Another collaboration with Chef Dawoud, where I created the artwork, graphic design, and copywriting for an upcoming culinary event’s Instagram poster. The poster’s brief was to be fresh and appetite-evoking while respecting the café’s brand identity (navy-andcream palette with minimal type).
Illustrator + Procreate + InDesign
Artwork & Graphic
Hair Salon Marketing Poster (2025)
Artwork & Graphic Glasshouse Studios (2024)
In my Architecture studies, we often worked on mock-projects based on assigned locations and themes. We would develop everything from user and environmental research, concept development, to structural designs and visual presentation.
I learned to create impactful graphic presentation through focal points, key words, colour schemes, and typology through these practices. This is one of my manifesto poster designs, created with Photoshop.
Project: Glasshouse Studios
A community sanctuary of leisure, crafts, and food in the town centre of Barnsley.
Photography
Private Culinary Event Shoot (2024-2025)
Following our collaboration on his personal brand design, I joined Chef Dawoud on his private culinary events as photographer and content strategist.
Lillian Li 2024-2025