Travel and Hospitality (TnH) - April 2016

april 2016--final magazine_layout 1 07-apr-16 9:44 pm page 1

www.tnhindia.com

A N D

Travel Hospitality Issue 7 | Volume VII | apRIl 2016 | `50

INTERNATIONAL

Turkey: land of rich heritage and natural landscapes Ümit Alpaslan Kılıç Counselor, Deputy Chief of Mission Embassy of the Republic of Turkey, New Delhi

Pg: 38

pa g e s 5 2

DIPLOMAT’S CORNER

ATM

‘Hungarians go out of their way to accommodate the whims and fancies of the visitor’

‘Mid-Market is a key area of opportunity for Middle East destinations’

H.E. Mr. Gyula Pethő Hungary’s Ambassador to India

Nadege Noblet-Segers Exhibition Manager, ATM

Pg: 10

Pg: 14

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FROM THE EDITOR

It’s a Big Market Out There!

Publisher & Editor Srishti Rai Director Bharat S. Rai Managing Editor Prem Kumar General Manager - Marketing Prem Sagar premsagar@tnhindia.com (M) +91 99106 81111 Art Director Sunny Singh Senior Reporter Archana Sharma Correspondent (Kolkata) Swaati Chaudhury Accounts Chander Shakher Balodi Administration Executive Sarwat Jahan

For any query, write to us at: info@tnhindia.com

www.tnhindia.com Printed, published and owned by Srishti Rai. Printed at Somsons Printing Works, 1/7, Doctor’s Lane, Gole Market, New Delhi - 110001, and published at P- 23/90, Connaught Circus, New Delhi 110001; Editor: SRISHTI RAI

The month of April will see the Indian travel trade throng to Dubai to attend the Arabian Travel Market (ATM) 2016. For those of you who don’t know, ATM is the largest travel trade exhibition in the Middle East and Asia. It is the hub for networking and relationship building in the travel world and attracts more than 36000 travel professionals from across the globe annually.

This year mid-market travel has been selected as the official show theme. An appropriate move considering the rapidly growing influence of this sector and also apt because in spite of Dubai already being an extremely popular destination among tourists it still has very limited midmarket inventory. In fact, it is baffling why Dubai does not tap its latent tourism potential by investing in more middle-to-low cost hotels and thus catering to an even larger number of tourists. The reality is the world’s middle classes are rapidly growing, from India to China to Africa; the appetite of the masses to travel is on a steady rise.

Already, low cost carriers frequently fly to the wondrous emirate and affordable rooms would only tempt more and more

tourists to choose Dubai instead of repeatedly frequenting affordable destinations in Asia. Also, the tens of millions transit passengers that pass through Dubai airport would surely stop to ‘Visit Dubai’ and ‘Discover All That’s Possible in Dubai’ given a economical opportunity.

It is no longer a secret that the mid-category accommodation segment, catering to the emerging middle class traveller boom, is expected to be the fastest growing bracket not only in Dubai or the Middle East but worldwide. Not fully explored yet, the market holds tremendous potential. To give some perspective on the profitability of the sector one can note that up to 90% of travellers in Asia belong to the mid-market segment and this number is only expected to grow. To learn more flip to our story, ‘Mid-market travel, the new hotspot for tourism growth’ on pg 26.

It doesn't have to be said that we would all prefer to stay in sprawling five star luxury accommodations that are home to Michelin star restaurants, exquisite resort pools and award winning spas. Who wouldn't love to be spoilt with unique amenities like private butlers or a team of dedicated concierges to cater to their every whim?

Unfortunately, the reality is most travellers cannot afford this opulence and it is about time the global tourism industry indulges the mid-market traveller. Ultimately, anyone who ignores them will be the loser.

Soon there will be a room to suit every pocket. So travel near and travel far!

Srishti Rai Editor

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A N D

Travel Hospitality

CONTENTS

april 2016 10 DIPLOMAT’S CORNER ‘Hungarians go out of their way to accommodate the whims and fancies of the visitor’

14 ATM

‘Mid-market is a key area of opportunity for Middle East destinations’

22 DESTINATION

plan Your Summer Holidays in Himachal pradesh

26 COVER STORY

Mid-Market travel: new hotspot for tourism growth

36 INTERNATIONAL

Exploring the Beauty of amazing Thailand

40 INTERNATIONAL

Taiwan: an idyllic country to visit

44 INTERNATIONAL

26

VFS Global to operate Turkey VaCs in india

10

14 25

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44

22

36

40

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NEWS

Indian Accent Opens in New York Indian Accent, the award-winning New Delhi restaurant from Old World Hospitality, opens its first international location adjacent to Le Parker Meridien Hotel in New York.

lic paneer. More substantial second and third courses include Baby Squid with crispy rice and everything chutney, Pepper Roast Dosa with wild mushrooms, black truffles and water chestnuts, and Pork Belly Vindaloo with Goan red rice. For a sweet finish, the fourth course offers a range of desserts from Mehro-

Mehrotra, Indian Accent offers inventive In-

dian spices and diverse ingredients from

tra including Makhan Malai with saffron milk,

dian cuisine, combining global ingredients

across the world - all of which get treated

rose petal jaggery brittle and almonds and

and techniques with authentic Indian flavors.

with modern techniques in the hands of

Doda Barfi treacle tart with vanilla bean ice

“We have been evaluating multiple oppor-

Mehrotra’s skilled kitchen team. The menu

cream. Playful share supplements include a

tunities to open another Indian Accent, but

can be enjoyed as a selection of two, three, or

Tasting of Papads with wild boar pickle,

none have been as exciting and promising as

four courses, or a set chef tasting menu of 7

prawn balchao, and house chutneys.

New York City. We have just opened and hope

courses. Additional accompaniments and

Indian Accent’s trademark Stuffed Kulchas

that New York too shall embrace our inventive

share plates are available a la carte for a sup-

make an appearance here too and include tra-

Indian cuisine”, said Rohit Khattar, Chairman,

plement.

ditional, favorite stuffings such as Butter

Old World Hospitality.

All of Indian Accent’s dishes are carefully

Chicken and Saag Paneer as well as Apple-

The contemporary Indian menu showcases

composed plates, but designed for easy, fam-

wood Smoked Bacon and Pastrami with Mus-

Mehrotra’s ability to merge adventurous tech-

ily-style sharing. The menu offers small plates

tard Butter, as a special salute to New York.

niques with traditional flavor profiles. Sea-

such as Sweet Pickle Ribs with sundried

sonal, local produce and locally-sourced

mango and onion seeds, Potato Sphere Chaat

proteins are complimented by authentic In-

with white pea mash, and butter pepper gar-

by TNH DESK

Hilton Worldwide 2016 India showcases a resounding success Over 500 partners engaged with100 participating hotels from across the globe Hilton Worldwide, a leading global hospitality company with a portfolio of 13 brands that include Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton, hosted the Hilton Worldwide 2016 India Showcase with representation from more than 100 hotels and resorts located inthe Americas, Europe, Middle East, Asia Pacific and Australia. The three-city, five-day event held in Delhi, Mumbai and Bangalore drew more than 500 interested partners from the travel industry. Visitors interacted with hotel representatives and gatheredinsight into the range of offerings ideal

Rustagi, Regional Director of Sales – India.

tional opportunity for us, at Hilton Worldwide,

not only for business and leisure travel but

Commenting on the exceptional response

as the 13 global brands in ourportfolio cater

also for hosting conference and incentive

Rupert Hallam said, “Indian travellers are in-

to all segments from luxury, full-service to

groups as well as grand weddings and other

creasingly exploring and frequenting overseas

mid-market. I was personally delighted with

social events. Leading the contingent from

locations for their business and leisure travel

this opportunity to meet our partners. The re-

Hilton Worldwide were Rupert Hallam, Vice

needs as well as for meetings, conferences

sponse has been very encouraging and grat-

President, Sales – APAC; Daniel Welk, Vice

and events, including elaborate and exclusive

ifying”.

President, Operations – India; and Pariva

weddings. The Showcase presents an excep-

6

TRAVEL AND HOSPITALITY | APRIL 2016

by TNH DESK

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NEWS

Shangri-La’s Eros Hotel, New Delhi celebrated the launch of Mister Chai Shangri-La’s - Eros Hotel, New Delhi celebrated the launch of Mister Chai, a first-of-its-kind tea restaurant, situated in the heart of the city.

Shangri-La’s - Eros Hotel, New Delhi celebrated the launch of Mister Chai, the new tea restaurant. The event was hosted by General Manager Parmeet Singh Nayar and Travel+ Leisure was the exclusive media partner for the event which introduced the unique concept of a tea restaurant to the patrons of New Delhi focusing on regional Indian street food and celebrating the Indian tea culture.

At the event, an exclusive interaction between Chef Neeraj Tyagi, Executive Chef of the hotel and Ruchira Bose, Editor - Travel + Leisure, India and South Asia unfolded, giving insight into the inspiration behind the concept

Punch, Masala Cola and more were served

lounge, Mister Chai is a dining destination in

of the restaurant along with the conceptual-

throughout the event. Personalized tea leaf

its own right. Popular Indian street food has

ization of the menu. A delectable selection of

readings

Delhi’s

been re-invented and presented in an excep-

fusion street food in India such as MTDC, But-

renowned tea leaf reader Neera Sareen,

tional style. The menu is a kaleidoscope of re-

ter Chicken Samosa, Colaba Fish Fry sand-

adding an engaging and exciting element to

gional dishes with a modern twist. Mister

wich, Vada Pao to name a few were paired

the evening.

Chai is the perfect place to relax and enjoy in-

were

conducted

by

with an assortment of signature beverages

On the occasion, General Manager Parmeet

ternational tea selection, traditional Indian

consisting of Cutting Chai, Orange Ginger

Singh Nayar said, “Unlike a conventional tea

chai or a freshly brewed cup of coffee. Mister Chai is all set to provide guests an authentic local teashop experience in the heart of the city’s business and entertainment district."

Well - known faces like Sonalee Kumar, Arjun Sawhney, Anupama Dayal, Ruchira Bose (Editor of Travel + Leisure), Siboney Sagar, Anita Bajaj, Karishma Manga Bedi, Sushma Puri, Naveena Guleria, Anjali Vishwanathan, Mandira Nath amongst others were seen indulging in tea leaf readings and savouring authentic Indian street food experiencing the local teashop feel at Shangri-La’s - Eros Hotel, New Delhi.

by TNH DESK

TRAVEL AND HOSPITALITY | APRIL 2016

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NEWS

Union Education Secretary for introducing heritage education in school curricula At the inaugural session of 3rd International Conference on Living Heritage in Udaipur, Vinay Sheel Oberoi, Education Secretary, Government of India suggested to introduce heritage education in school curricula.

Jean d'Haussonvile, the General Manager of Domaine national de Chambord, said in his address that "Chambord and City Palace, Udaipur have many common characteristics and features. Both were established in the 16th century and have demonstrated perpetual renewal." Chambord is regarded as the ‘Mona Lisa of architecture’ and a shining example of Renaissance genius. "Just as the City Palace of

"The government needs to introduce heritage education in school curricula," said Vinay Sheel Oberoi, IAS, Education Secretary in the

Udaipur works for sustainable development, Chambord too believes in these modern practices to preserve its heritage," he added.

Ministry of Human Resource Development, Department of Higher Ed-

Sabhyasachi Mukherjee, Director General and Secretary, Chhatrapati

ucation, Government of India. He was the Chief Guest at the inaugural

Shivaji Maharaj Vastu Sangrahalaya, Mumbai delivered the keynote

session of the 3rd International Conference on Living Heritage, organ-

address. "Even after eight decades of Independence in India, we have

ised by the Maharana of Mewar Charitable Foundation with the sup-

not been able to give our 'culture' its due importance and priority," he

port of UNESCO New Delhi Office and Dronah Foundation, Gurgaon,

said, adding "Our identities are based on our culture but the budgetary

at the Sabhagaar Conference Hall, Fateh Prakash Palace Convention

allocations of the government for culture and cultural institutions are

Centre. Oberoi added that, "Living heritage is linking our past with

miniscule."

the present and has the power to shape the future." He also appreci-

In his welcome address, Shriji Arvind Singh Mewar, Chairman and

ated the work on heritage preservation at Udaipur's City Palace Mu-

Managing Trustee of the Maharana of Mewar Charitable Foundation,

seum.

thanked the dignitaries for being in Udaipur and acknowledging the

The inaugural session of the conference witnessed the participation

power of 'living heritage' to unite people and nations together.

of His Excellency The Ambassador of France to India, Francois Richier,

by TNH DESK

Jean d'Haussonvile the General Manager of Domaine national de Chambord, Sabhyasachi Mukherjee, Director General and Secretary, Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai, Shriji Arvind Singh Mewar, Chairman and Managing Trustee of the Maharana of Mewar Charitable Foundation and Lakshyaraj Singh Mewar, Trustee of the Maharana of Mewar Charitable Foundation.

The Ambassador of France to India, Francois Richier highlighted the numerous projects being undertaken by the French Embassy to help preserve heritage across India. "We will bring senior conservation architects from France to help the heritage preservation projects in Lucknow, Pondicherry," he said. The Ambassador was satisfied with the progress on the partnership agreement between Domaine national de Chambord in France and the Maharana of Mewar Charitable Foundation, Udaipur.

View of the delegates and guests at the inaugural session

Vinay Sheel Oberoi, IAS, Education Secretary in the Ministry of Human Resource Development, Department of Higher Education, Government of India, was the chief guest at the inaugural session of the 3rd International Conference on Living Heritage on March 20, 2016, organized by the Maharana of Mewar Charitable Foundation with the support of UNESCO New Delhi Office and Dronah Foundation, Gurgaon, at the Sabhagaar Conference Hall, Fateh Prakash Palace Convention Centre.

8

TRAVEL AND HOSPITALITY | APRIL 2016

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Diplomat’s Corner

‘Hungarians go out of their way to accommodate the whims and fancies of the visitor’ Hungary is a very popular and safe tourist destination in Eastern Europe. The country has an unmatched rich cultural and historical heritage, coupled with amazing natural beauty and wildlife. Hungarians are very hospitable and welcoming people, who go out of their way to accommodate the whims and fancies of the visitors. The country is an ideal destination for family travellers. Hungary’s landscape is dotted with many beautiful fortresses, palaces and castle hotels. In an exclusve interview with TnH, H.E. Mr. Gyula Pethő, Hungary’s Ambassador to India, speaks about significance and uniqueness of the country as a tourist destination.

v B PREM KUMAR Y

Q

What is extraordinary about Hun-

as the 21st century. Hungary is a country

gary as tourist destination?

where the locals are rediscovering their

Almost in the centre of Europe hides a

environment thus making their cities and

country, where the sea is waving under the

the country lively and welcoming to guests

earth and erupts to the surface hot and

as well.

healing. Where the sweetest grapes are

In short: Hungary has an unparalleled

harvested during autumn, from which mel-

rich cultural and historical heritage, cou-

lifluous wine is produced. Where on hill-

pled with natural beauty and wildlife that

tops, deep in the valleys and on endless

will amaze all visitors. Rolling green hills,

plains, the hustle of centuries created quiet

medieval castles, raging and serene rivers

villages, charming small towns, luxurious

alike, the vast spaces of the “puszta”,

castles and a lively metropolis. During our

countless spas will all impress the guests.

Hungary is one of the 15 most popular

thousand-year history, we have appealed

The vibrant cities offer fine dining, shop-

tourist destinations in the world, with a

to many, even to those not arriving with

ping for all budgets, lively night-life, con-

capital regarded as one of the most beau-

peaceful intentions. Tatars, Turks, Habs-

certs

and

tiful in the world. Despite its relatively

burgs have left their footprints in the

contemporary) and many festivals to cele-

small size, Hungary has numerous World

Carpathian Basin and dozens of people

brate life.

Heritage Sites, UNESCO Biosphere reserves,

have lived together creating the colourful So Hungary is not only history. See the

Q

the second largest thermal lake in the

footprints of a thriving modernism as well

tors?

culture that exists in Hungary today.

10

“Hungary has an unparalleled rich cultural and historical heritage, coupled with natural beauty and wildlife that will amaze all visitors. Rolling green hills, medieval castles, raging and serene rivers alike, the vast spaces of the ‘puszta’ and countless spas will all impress the guests.”

GYULA PETHŐ, HUNGARY’S AMBASSADOR TO INDIA

TRAVEL AND HOSPITALITY | APRIL 2016

for

all

tastes

(classical

Why do you think that Hungary is

world (Lake Hévíz), the largest lake in Cen-

good destination for Indian visi-

tral Europe (Lake Balaton), and the largest natural grassland in Europe (Hortobágy). In

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 11

Diplomat’s Corner

terms of buildings, Hungary has the largest

many truly excellent Indian restaurants to

costs while being a tourist in Hungary and

synagogue in Europe (Great Synagogue),

choose from. Shopping is excellent and very

they are invited to provide documents in re-

the largest medicinal bath in Europe

affordable. Everyone will have their suitcases

lation to their accommodation and travel

(Széchenyi Medicinal Bath), the third

full to the brim. Holidays are for the whole

plans as well as to their travel medical insur-

largest church in Europe (Esztergom Basil-

family, children are not only very welcome,

ance. As far as first time travellers are con-

ica), the second largest territorial abbey in

but will find a myriad of things to occupy

cerned, we are pleased that they choose

the world (Pannonhalma Benedictine Arch-

themselves with. And for couples, there are

Hungary as their first tourist destination in

abbey), the second largest Baroque castle

beautiful places to plan a romantic getaway,

the Schengen territory and we are glad to

in the world (Gödöllő), and the largest Early

be it an 18th century castle-hotel or a well-

process their visa application.

Christian Necropolis outside Italy (Pécs), the

ness spa to pamper the senses.

second underground in Europe and the third all over the world after New York and London (Millennium Underground).

Indian tourists will find that Hungarians

Q

How simple is the visa process of Hungary for Indian travellers? How

Q

How does the Hungary’s visa service remain competitive?

We have good experiences, well established,

about the first time travellers?

smooth practices, well and extensively expe-

are very hospitable and will go out of their

Our consulate asks to submit the supporting

rienced staff to process the applications at

way to accommodate the whims and fan-

documents required by the Schengen Visa

our consulate. We strengthened our presence

cies of the visitor. Hungary is a very safe

Code (Regulation EC No 810/2009 of the Eu-

in India by opening a consulate general in

country. Vacationers will feel secure wher-

ropean Parliament and of the Council). As it

Mumbai and having included all 16 VFS

ever they will be visiting. Hungarian cui-

is stipulated in the Visa Code, applicants are

Global visa application centres in our agree-

sine is spicy and very tasteful for the Indian

supposed to submit documents indicating

ment with VFS as the external service

palate, but should anyone wish, there are

that they have sufficient means to cover their

provider.

TRAVEL AND HOSPITALITY | APRIL 2016

11

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Diplomat’s Corner

Q

What tips can you offer to Indian nationals applying for the Hungar-

ian visas?

I suggest that applicants avoid applying for their visas in the last minute. Schengen regulations allow the applicants to submit their visa application three months before the planned date of their arrival in the Schengen territory. Our consulate has 15 days to process any visa application on the basis of the Schengen Visa Code. However

can readily assist. Many of the countries in

Nobel laureate Rabindranath Tagore, who visited Hungary in 1926, wrote: “I have seen almost all the countries of the world but I saw nowhere such a beautiful harmony of the sky and the water than that I had the privilege to enjoy on the shore of Balatonfüred filling my soul with rapture.”

we are able to process the applications

our region have undergone tumultuous change in the last 25 years. Using these changes as leverage to growth, these countries have succeeded to transform their economies with very little social unrest, partly due to our rich heritage. And I am not referring only to cultural heritage here. Hungary – for example – has a very long history of innovation in many fields (agriculture, food processing, engineering, water management etc.). It is perhaps enough to men-

much faster. We try to do so especially for

tion the Rubik’s Cube as the best example

tourists. The other advice I would give to

home and many Indians visited Hungary,

applicants is to submit all the required cor-

most notably Nobel laureate Rabindranath

India and Hungary have had a long his-

rect supporting documents with their visa

Tagore, who wrote the following about Hun-

tory of cooperation, beginning in earnest at

application so there is no need to issue a call

gary:

the end of the eighteen hundreds, intensi-

for action for missing or inadequate docu-

“I have seen almost all the countries of the

fying during India’s non-aligned days, wan-

world but I saw nowhere such a beautiful

ing in the 1990s, but growing stronger

harmony of the sky and the water than that

again in the 21st century. Many Indian large

How important is the Indian out-

I had the privilege to enjoy on the shore of

corporates have a strong presence in Hun-

bound market for Hungary? How

Balatonfüred filling my soul with rapture.”

gary. The latest additions are Apollo Tyres’s

ments.

Q

of out-of-the-box thinking.

many Indian tourists visited Hungary last

Hungary has a lot to offer to India, which

first green-field investment outside India

year?

is facing lots of challenges. The growing

and a brand new factory to be built by the

Last year we received 2383 tourist applica-

population, the aspirations of the new

Sumi Motherson group. But we should also

tions in Delhi. We also received around

emerging middle class, the imperative of

mention companies which have been pres-

1000 applications in Mumbai at our con-

new job opportunities, the quickly dwin-

ent and steadily growing for a long time in

sulate general. We are pleased to see that

dling water supply, the alarmingly high lev-

my country – Tata Consulting Systems, for

the figure has doubled in comparison to the

els of pollution in some cities - all these call

example, has a large delivery centre in Bu-

previous year when we received 1460

for immediate solutions in which Hungary

dapest, employing over 1500 associates.

tourist applications. This is a promising trend and we hope to see more Indian tourists to travel to Hungary.

Q

How is the air-connectivity between the two countries?

Budapest is easily reachable from any major capital in Europe.There are daily flights also from Dubai, Qatar and Istanbul. Moreover Air India is about to start a new flight from Delhi to Vienna three times a week. There are several buses commuting every day between Vienna Airport and Budapest. Travelling time is about two and a half hours.

Q

How will you describe the relationship between India and Hungary?

The relations between Hungary and India go back hundreds of years. Many famous Hungarian orientalists made India their

12

TRAVEL AND HOSPITALITY | APRIL 2016

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“

ATM

“China and India, with their growing middle class and increasing levels of disposable income, which allows more opportunities for overseas travel, are natural feeder markets for this part of the world, which has excellent air connectivity and also a multi-cultural environment that appeals to these travellers.”

“

trends, market demand and consumer in-

fluence,” said Nadege Noblet-Segers. “If

you look at other major global markets, the Nadege Noblet-Segers Exhibition Manager, ATM

tourism offering is invariably multi-faceted, and the Middle East needs to adopt the same model in order to continue on its tourism growth trajectory.” Destinations like

‘Mid-market is a key area of opportunity for Middle East destinations’

Dubai are already putting in place pro-

Mid-market tourism is a key area of opportunity for Middle East destinations looking to diversify their source markets and attract a larger volume of visitors, says Nadege NobletSegers, Exhibition Manager, Arabian Travel Market.

star hotel projects, speeding up of the con-

grammes to encourage investment into midmarket hotels such as the release of government land plots for three and fourstruction permit approval process to just two months, and the waiver of the 10% municipality room tax for four years upon completion.

Nadege Noblet-Segers said

that China and India, with their growing

v

BY PREM KUMAR

markets such as China, India and Africa

middle class and increasing levels of dis-

Mid-market travel is the theme of ATM

combined with budget Generation Y trav-

posable income, which allows more oppor-

Dubai 2016 being held in Dubai. This travel

ellers and young families,” said Nadege No-

tunities for overseas travel, are natural

segment is being viewed as a key emerging

blet-Segers, Exhibition Manager, ATM.

feeder markets for this part of the world,

area of opportunity for tourism growth in

“With an unbalanced ratio of five-star to

which has excellent air connectivity and

the many regions and countries of the

other more affordable accommodation op-

also a multi-cultural environment that ap-

world. Mid-market tourism, say experts, is

tions, there is huge pent-up demand for

peals to these travellers.

a large but underdeveloped market seg-

new midscale projects in key regional des-

A key concern of the price-conscious In-

ment of tourism, therefore, a big opportu-

tinations, and this also has the potential to

dian mid-market travellers is the cost. Af-

nity for diversification and expansion in

be the catalyst for a new wave of visitors

fordability of Middle-east destinations

tourism sector. Mid-market travel segment

for whom saving money on their hotel stay

while maintaining quality of their tourism

is a key area of opportunity for destinations

would free up their budget to spend in

products can increase their appeal in the

to promote tourism. The Middle East desti-

other areas from dining and attractions to

Indian mid-market.

nations are reasonably looking to mid-mar-

shopping and excursions,” said Nadege No-

been a variety of differently priced accom-

ket travel for furthering its tourism goals.

blet-Segers.

modation options available in major Middle

“There has always

“Mid-market tourism is a key area of oppor-

If diversification is key to sustainable

Eastern destinations, however there hasn't

tunity for Middle East destinations looking

tourism, Mid-market travel can be a key

always been a quality-price balance and

to diversify their source markets and attract

area for the diversification of tourism prod-

with new three and four-star product set to

a larger volume of visitors. This has been

ucts. “A diversified tourism product is key

enter the market, this will hopefully provide

identified as both an underdeveloped and

to ensuring sustainable and long-term de-

a broader spectrum of affordable accommo-

potential growth area for the region, driven

velopment and, as a major economic driver

dation options that will create a more

by demand from the growing middle class

for the region, needs to adapt to global

keenly competitive market.”

14

TRAVEL AND HOSPITALITY | APRIL 2016

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 15

ATM / GOVT ATM Dubai can indeed be helpful for

for business,” said Nadege Noblet-Segers.

Nadege Noblet-Segers.

those destinations which are looking to tap

There are reasons for Indian mid-market

Speaking about the requisite strategy

potentials in the mid-market travel segment.

travellers visiting Middle-east destinations.

Middle-east destinations should follow to

“ATM 2016 will provide an interactive plat-

“Certainly for Indian travellers, there is the

attract mid-market travellers in India,

form at which operators, owners and the in-

ease of access as a major factor in driving

Nadege Noblet-Segers, said, “Apart from of-

dustry as a whole can present strategic

travel decisions with the Gulf countries just

fering affordable hotel accommodation, any

plans and talk through the opportunities for

a couple of hour’s flight time away. Another

commercial strategy should encompass a

tourism-led initiatives that will feed in to

key element is the fact that many travellers

strong advertising or marketing campaign

this hugely significant market segment. It is

have NRI connections/family living or work-

with a targeted message that highlights the

also a great opportunity for hoteliers to pres-

ing in cities like Dubai; plus there is a strong

benefits of travelling to the Middle East, not

ent the case for investment into midrange

Indian cultural component, which is a com-

only from a budgetary perspective but also

hotels, which are cheaper and faster to

fort factor for those for whom frequent travel

from a safety angle as well as highlighting

build, and also require fewer staff once open

is only just becoming an affordable reality,”

the cultural aspect.”

PARYTAK MITRA PROGRAMME OF MOT The Ministry of Tourism has launched a programme open to college going students to inculcate in them appropriate tourism traits and knowledge, to enable them to act/work as Tourist Facilitators (Parytak Mitra).

The development and promotion of tourism is primarily the responsibility of the State Governments/Union Territory Administrations. The Ministry of Tourism as part of its ongoing promotional activities releases campaigns in the international and domestic markets and also undertakes other promotional activities under the Incredible India brand-line to promote India as a holistic destination for tourists and to showcase its various tourism destinations and products. At present, the Ministry of Tourism does not have any proposal for using the youths from different genres as brand ambassador in its Incredible India Campaigns to attract foreign tourists.

by TNH DESK

MOU SIGNED BETWEEN MOT & ECOTOURISM SOCIETY OF INDIA FOR RESPONSIBLE & SUSTAINABLE TOURISM Minister of State for Culture and Tourism (Independent Charge) and Minister of State for Civil Aviation Dr. Mahesh Sharma informed Rajya Sabha that MoT’s

TOURISM CENTRES UNDER SWADESH DARSHAN AND PRASAD

scheme for Approval/ Registration of Bed& Breakfast establishments is voluntary in nature. The Scheme for Approval and Registration of Incredible India Bed and

13 thematic circuits and 13 pilgrimage sites/destinations each have been identified by

Breakfast/Homestay Establishments of the Ministry of

Ministry of Tourism (MOT) under the new Plan Scheme Swadesh Darshan and National

Tourism is voluntary in nature. The main objective of

Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) respec-

the scheme is to provide a clean and affordable place

tively. Details are as under:13 thematic circuits and 13 pilgrimage sites/destinations each

for foreigners and domestic tourists alike including an

have been identified by Ministry of Tourism (MOT) under the new Plan Scheme Swadesh

opportunity for foreign tourists to stay with an Indian

Darshan and National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation

family to experience Indian customs and traditions and

Drive (PRASAD) respectively. Details are as under:

relish authentic Indian cuisine.

The classification for Approval and Registration of Incredible India Bed and Breakfast/Homestay Establishments will be given only in those cases where the owner/promoter of the establishment along with his/her family is physically residing in the same establishment and letting out minimum one room and maximum six rooms (12 beds). The scheme will be on bed and

Proposals have been received from State Governments/UT Administrations for grant of

breakfast basis and charges will have to be levied ac-

Central Financial Assistance (CFA) for projects in Circuits/Destinations identified under

cordingly. Classification will be valid for two years from

these schemes.

the date of issue of orders.

by TNH DESK

by TNH DESK

TRAVEL AND HOSPITALITY | APRIL 2016

15

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 16

HOSPITALITY

FY 2015-16: a year of consolidation for Lords Hotel In New Fiscal Year, Lords will add more hotels in their portfolio with Agra, Thrissur and Goa slated to be launched in the first quarter itself.

FY 2015-16 was more of a year of consoli-

management across all Hotels. Review man-

dation for Lords Hotel. The hotel chain added

agement has become an important tool, re-

2 new properties last year one in Jodhpur

views increase the percentage of conversion

and one in Jammu. “This year we are looking

towards a reservation and we are extensively

at adding more hotels in our portfolio with

focusing on the same.”

Agra, Thrissur and Goa slated to be launched

Talking about their distribution channels

in the first quarter itself. This year we are

including their online presence, Puri said,

strategically looking at growing in tier-II and

“We are well connected on all major OTAs

tier-III cities as these offer better return on

and on GDS for Business city Hotels. We are

investment,” informed Rishi Puri, Vice Presi-

equally strong on Domestic & Global OTAs.

dent, Operations, Lords Hotels & Resorts. The

Currently our group revenue gets 26% from

company has a target of expanding to 40

OTAs which will be increased in coming

properties by the end of year 2017 but at the

days. We are also now connected through

same time, Puri added “we are looking at an

Tripconnect Engine which is a platform for

expansion which is stable, sustainable and

all our global guests to book through Tripad-

adds value to all stake holders.”

visor that is an added revenue source for us.”

Rishi Puri Vice President-Operations, Lords Hotels & Resorts

As regards plans and priorities for FY 2016-

Elaborating on their strategy to compete

17, Puri said, “So far our maximum presence

with the other mid-range/ budget hotel

was in the state of Gujarat & Rajasthan but

chains, Puri said, “We believe in value for

due to our upcoming properties in Agra, Goa

money. We are not just a budget hotel chain;

and various other locations, our strength in

we provide luxury that is well within your

mid –market category will definitely boost

budget. All our properties are thoughtfully

our position in the Market, hence, our top

designed with all the modern facilities keep-

most priority is to spread our wings at other

ing in mind both Domestic & International

infrastructure is critical to the opening of the

geographical locations. Lords plans to ag-

travelers with a mix of local flavours.”

tourism industry in the country.” Puri furher

“This year we are strategically looking at growing in tier-II and tier-III cities as these offer better return on investment.”

gressively expand over this year with more

Reacting to the Union Budget 2016-17, Puri

said, “We also believe that the hike in clean

focus on South and eastern region. It is ex-

said, “The recent budget mostly has posi-

energy cess is a welcome move as it will im-

ploring more opportunities overseas as well,

tives. Though there are no direct benefits for

pact the Heat Light and Power (HLP) cost for

with a property in Bhaktapur – Nepal soon to

the hospitality industry but many indirect.

hotels in the short run but it will also drive

be operational.

The greater emphasis on improving rural in-

hotels to use energy efficient resources

Speaking about their strategy to attract

comes to the extent of doubling them in five

which will cut bills in the long run also re-

new customers, Puri said, “From our brand

years, improving rural infrastructure includ-

ducing

website & OTAs we are encouraging our

ing irrigation facilities and roads do have

quences. So there are no direct benefits but

guests through various promotions & loyalty

benefits for the industry in the long run. Sec-

I believe indirectly lots of benefits are in store

offers. In context of online conversion, we are

ondly there is a proposal to develop unused

for our sector.”

using review management system for review

airstrips in the tier II and tier III cities. Strong

negative

environmental

conse-

by TNH DESK

Hilton Worldwide named in 2016 Fortune 100 Best Companies to work for Hilton Worldwide was recently selected as

ployee survey and an in-depth questionnaire

ness," said Christopher J. Nassetta, president

one of the 2016 Fortune 100 Best Companies

about company practices and programmes.

& CEO of Hilton Worldwide. "We succeed

to Work For, by global research and consult-

Great Place to Work® then evaluates each

when they succeed. Respecting, recognising

ing firm Great Place to Work® and Fortune

application using its unique methodology

and rewarding them creates an environment

Magazine. This list recognises companies

based on five dimensions: credibility, respect,

where - together - we have created the

that have exceptional workplace cultures.

fairness, pride and camaraderie. "Our Team

world's best hospitality company."

The selection process includes an em-

16

TRAVEL AND HOSPITALITY | APRIL 2016

Members are the heart and soul of our busi-

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 17

NEWS

FICCI and Reznext Global Solutions launch knowledge paper Federation of Indian Chambers of Commerce and Industry (FICCI) and RezNext have launched a knowledge paper for the travel and hospitality industry.

The report was unveiled at

to track the luggage’s journey

the recently concluded Travel &

• In-room automation will see a

Hospitality Tech Conclave or-

larger than screen role for the TV

ganised by FICCI in Delhi. The

• Big data can provide an inte-

grated picture of the truth with

in India will hit $1.8 billion in

convergence of data from across

2016. Hotels in India yet to lever-

functions

age website as their most prof-

• Online hotel booking revenues

itable channel of sale.

by TNH DESK

report looks at the current adoption of technology automation in the industry, the role of big data analytics, current and future trends in mobile technology and the online hotel booking landscape. “Travel & Hospitality Tech Conclave is India’s first dedicated event focussed on technology automation for this

5SBWFM BHFOU UPJMT UIF MBOE 5SBWFM BHFOU TPXT UIF TFFE 5SBWFM BHFOU OVSUVSFT UIF QMBOU

sector. According to recent reports, this industry’s direct contribution to GDP is expected to grow by 7.2% per annum to US$ 88.6 billion by 2025. The sector has also emerged as one among the top 15 verticals to

#VU XIP QMVDLT UIF GSVJU

attract the highest foreign direct investments (FDI). With this opportunity unfolding for all play-

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ers in this sector, we felt the need to hold a conclave that addressed key trends, challenges and the future roadmap.

#Z XPSLJOH PO GJYFE DPNNJTTJPOT ZPV MPTF UIF BCJMJUZ UP DIBSHF BT QFS NBSLFU EZOBNJDT 8PSTU ZPV FYQPTF ZPVS DVTUPNFST UP 05"T .PWJOH GPSXBSE XIBU XPVME TUPQ UIF CJH CPZT UP HPCCMF VQ ZPVS QJF

And such an event merited a knowledge paper on the current state of technology au-

4JNQMZ QVU USBWFM BHFOUT TIPVME VTF UIFJS FYQFSUJTF UP CVJME UIFJS PXO CSBOE /PU TPNFCPEZ FMTF T

tomation. We are very happy to be associated with RezNext as

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our knowledge partner for the said Rahul Chakravarty, Director and Head Tourism, FICCI. The key highlights of the knowledge paper include: • Userfriendly real-time appli-

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event and this industry report,�

SPPNT9.- CFDBVTF USBWFM BHFOUT OFFE UP VOMFBTI UIFJS PXO QPXFS

cations and robust cloud offerings

have

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TRAVEL AND HOSPITALITY | APRIL 2016

17

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 18

HOSPITALITY

Lemon Tree Hotels launches its first Resort property in Delhi NCR LTH management arm Carnation Hotels to operate Silverglades 70-room resort.

Lemon Tree Hotels (LTH), the fastest growing Indian hospitality chain, inaugurated its

this beautiful and sprawling retreat spread

enthrall its multi-faceted visitors, of all ages.

first resort hotel in Delhi NCR at Tarudhan Val-

around 72 acres, envelopes a 9-Hole Golf

The resort hotel also has an exclusive Ban-

ley, Manesar.

Course designed by Graham Cooke, one of the

quets Arena that comprises of three large con-

Carnation Hotels, the hotel management

most respected golf course architects in North

ference rooms and manicured gardens to host

joint venture partner of Lemon Tree Hotels has

America, and Canada’s legendary amateur

a variety of events, destination weddings and

taken over the management of the resort, de-

player.

conferences.

veloped and owned by the Group Silver-

Designed to suit all experiences, this land-

Speaking on the occasion, Rattan Keswani,

glades. The management agreement was

scaped getaway offers 70 contemporary well

Deputy Managing Director – The Lemon Tree

signed by Rattan Keswani, Deputy Managing

appointed rooms including 18 studio apart-

Hotel Company & Chairman- Carnation Hotels

Director – The Lemon Tree Hotel Company

ments that offer an awe-inspiring view of the

Pvt. Ltd said, “We are delighted to add one

and Chairman- Carnation Hotels Pvt. Ltd, and

golf course. Together with a club house, that

more resort property to the growing Lemon

Anubhav Jain, Director – Group, Silverglades.

comprises of Skinners- a themed bar and

Tree Hotels’ portfolio. This resort gives us a

Branded as Lemon Tree Hotel, Tarudhan

restaurant, a rejuvenating Spa- Tattva, an in-

ready foothold in the lucrative resort and spa

Valley, this one-of-its-kind property is nestled

vigorating Fitness center, an Archery Range,

market, thereby enriching our existing portfo-

in the Aravalis, encompassing picturesque

a Billiards room, Kids zone and a play area;

lio. We are exploring setting up many more

greens and serene water bodies. Mere 40-

the resort also offers numerous games courts

resorts under the Lemon Tree brand to cater

minutes drive from the Ambience Mall and

and outdoor activities along with a lap-size

to the wide-ranging leisure needs of the In-

25-minutes from IFFCO Chowk respectively,

swimming pool, to captivate its guests and

dian traveler”.

by TNH DESK

DoubleTree by Hilton Pune - Chinchwad introduces an innovative concept called Food Studio DoubleTree by Hilton Pune - Chinchwad adds another feather in its cap - launches Food Studio, an unmatched banqueting experience.

With a wonderful blend of fine dine and

Catered by internationally acclaimed

infrastructure, state-of-art technology and

lounge, Food Studio is engaging in design,

Chefs, Food Studio houses a live kitchen- a

skilled and dedicated staff, makes Food Stu-

redefining event spaces in the city. It’s rev-

first of its kind in the city of Pune, cus-

dio an obvious choice for corporate events

olutionary such that it’s a multi cuisine

tomized salad library, soup station, a opulent

and family get-togethers.

restaurant placed in the banquet for the pa-

desert theatre, buffet with live counters and

Spread over 4296 sq. Feet, Food Studio is

trons to experience cutting edge, contempo-

more. Flushed with exquisite lighting, im-

one of the most sought after banquet desti-

rary, new age Food and Beverage. In a line

maculate decor and lip smacking food, Food

nations in Pune and aims to give you an un-

it’s “from the pan to the plate” with cus-

Studio oozes a larger than life exuberance,

forgettable memory of your important event.

tomised decor and music for a 360 degrees

grandeur and celebration, making it an ideal

experience.

destination for weddings. The best in class

18

TRAVEL AND HOSPITALITY | APRIL 2016

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 19

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 20

HOSPITALITY

Sarovar to expand footprints in newer markets Sarovar Hotels will open several hotels in many Tier-II and Tier-III cities.

Sarovar Hotels & Resorts had a very steady

are constantly monitoring the services at ho-

growth in the FY 2015-16. The company ven-

tels. The Group also has a detailed SOP man-

tured into new destinations and opened 6

ual available on cloud for all hotel processes.

new hotels in the last fiscal year.

These are available to hotel GMs. In addition,

The hotel chain has completed the golden

the hotel chain has an online training module

triangle circuit with the opening of Crystal

to keep staff updated and motivated.

Sarovar Premiere in Agra. Other openings in-

Apart from rooms, MICE and F&B are key

clude hotels in Vrindavan, Salem, Trivandrum

revenue contributing

and Chennai. The opening of The Zehneria

“Our MICE offerings contribute significantly to

Portico in Nairobi was another addition to our

the revenue generation. Each of our hotels

international portfolio.

provides excellent options for events and con-

segments for Sarovar.

Speaking about the group’s plans and pri-

ferences whether it’s corporate or private.

orities for FY 2016-17, Ajay K Bakaya, Execu-

F&B also makes substantial contribution and

tive Director, Sarovar Hotels & Resorts said,

we are focusing on creating F&B spaces that

“This year we are looking at expanding our footprints to newer markets. There are multi-

Ajay K Bakaya Executive Director, Sarovar Hotels & Resorts

ple openings expected this year in several Tier-II and Tier-III cities. These markets require value for money hotel facilities with the increasing movement of domestic leisure and business travellers. We are opening a hotel in Dehradun next month under the Sarovar Por-

will add value to guest experiences.”

Sarovar’s online distribution is spread across three verticals viz. Brand website, On-

“This year (FY 2016-17) we are looking at expanding our footprints to newer markets. There are multiple openings expected this year in several Tier-II and Tier-III cities.”

line Travel Portals and Global Distribution System (GDS). “Over the years we have seen a phenomenal growth in the online distribution landscape, which is likely to consolidate further. Buying habits are changing and cus-

tico brand. Slated for later part of this year are

strive to achieve customer loyalty by provid-

tomers are now increasingly resorting to

openings in Jaisalmer, Raipur, Jalandhar, Am-

ing the best value to our guests. Whether it is

online platforms from where the can make

ritsar, Ajmer, Bhavanagar, Greater Noida and

promotions, customized products offerings or

hotel bookings with a click of a button,” said

Bekal. Hotels in Tier-II and Tier-III cities are

service quality, a customer will appreciate

Bakaya.

seeing major hospitality developments and

most only when he finds value for his money.

Commenting on the Union budget 2016-17,

will continue to be some of the most attractive

If he feels, he is being acknowledged and rec-

Bakaya said, “The budget did not include any

locations for our future investments.”

The group is simultaneously focusing on their international expansion and adding another hotel in Africa with the opening of The Lazizi Premiere by the third quarter of this year and a Sarovar Portico in Juba, South of Sudan.

Talking about the current business sentiment in the hospitality sector, Bakaya said, “It is definitely looking better as compared to the

mention of the tourism and hospitality sector.

Sarovar Hotels & Resorts opened six new hotels in the last fiscal year. The hotel chain has completed the golden triangle circuit with the opening of Crystal Sarovar Premiere in Agra. Other openings include hotels in Vrindavan, Salem, Trivandrum and Chennai. The opening of The Zehneria Portico in Nairobi was another addition to its international portfolio.

past few years. Corporate travel is increasing

The industry was hoping to see a roll out of GST as it is highly tax burdened.” However, he welcomes some positive changes such as revival of 160 airports/airstrips which, according to Bakaya, are excellent. He hopes this translates to reality in FY17. “The Proposed outlays in infrastructure, highways, roads and railways are all excellent. Once again, we hope to see real progress on the ground,” said Bakaya. “An outlay of 9000 crores on

and domestic leisure travel is also gaining mo-

ognized, he will continue his association with

Swachch Bharat Abhiyan is welcome. India

mentum. Also with the economic conditions

us. Our hotels offer quality accommodation

needs to solve the issue of final garbage dis-

getting better, MICE business has grown com-

and services at an affordable pricing.”

posal against the largely prevalent system of

paratively.”

Maintaining standards: Sarovar Hotels &

Dwelling upon the group’s strategy to at-

Resorts has a dedicated team of over 30 pro-

tract new and repeat guests, Bakaya said, “We

fessionals at different levels of seniority who

20

TRAVEL AND HOSPITALITY | APRIL 2016

sweeping dirt away from one place only to another.”

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 21

HOSPITALITY

The Claridges Hotels & Resorts wins big at Times Food & Nightlife Awards 2016 The Claridges Hotel Group bagged top honours at the highly esteemed Times Food & Nightlife Awards 2016. The event attended by Top Hoteliers and Food critics saw Sevilla known for its Mediterranean and European fare win the ‘Best Restaurant in the European Fine Dining’ category and Dhaba by Claridges, Saket win ‘Best Restaurant in the North Indian Cuisine in the Casual Dining’ category. This was Dhaba by Claridges’ first Times Food Awards’ nomination and award and Xth for Sevilla which has won the jury over in the past as well.

Speaking on the joyous occasion, Atul Lall, VP Hospitality, The Claridges Hotels & Resorts said, ‘We are glad to receive the prestigious Times Food & Nightlife awards for Sevilla & Dhaba by Claridges. It is extremely motivating for our team to win these awards as this recognition comes from the Industry veterans themselves. We are extremely thankful to our diners for their continued patronage.”

Named after Seville, the famous art and cultural capital of southern Spain, Sevilla at The Claridges, New Delhi is the city’s most recognised European restaurant known for its newstyle

cuisine

with

European

and

Mediterranean influences. The styling at

dented praise and rave reviews for its inno-

ence outside the hotel premises, presenting

Sevilla is inspired by the azure skies and

vative gastronomy from southern coastal Eu-

the quintessential Dhaba in a lighter and more

landscape of the Mediterranean that creates

rope and Casablanca.

fun ambiance. The restaurants boast of signa-

a visual delight with the indoors and outdoors

After two decades of establishing the iconic

tures of Dhaba at The Claridges as well as in-

merging to provide a free flowing, casual din-

Dhaba inside the hotel, Claridges recreated

triguing kitsch elements that come together to

ing experience reflecting the Spanish Riviera.

the same magic again - but with a twist. The

recreate the ambiance of a signature highway

The restaurant continues to win unprece-

Claridges brought this unique dining experi-

eatery.

Hotel Pride Plaza Aerocity celebrates Women’s Day Pride Plaza partners with ASHI (Association for Social Health in India) to empower women Pride Plaza Hotel Aerocity, New Delhi or-

Safety measures for women should be the ut-

ducted by Ms. Veena Gupta, Security & Safety

ganised a special event to commemorate

most importance for every organization to

Consultant. She imparted training and infor-

women for their achievements on the special

edify women. Keeping in mind the impor-

mation onself-defense with the help of videos

occasion of International Women’s Day.

tance of women safety, Hotel Pride Plaza has

and role plays. There was an orientation on

The safety and security of women has al-

invited. Veena Gupta, a self-defense expert to

Women Empowerment by Dr. Anjila Gugnani

ways been a matter of grave concern in our

educate their women staff regarding safety

from ASHI (Association for Social Health in

society. Even in today's times of moderniza-

measures.

India) followed by abuffet lunch at the

tion, women are subjected to assaults and we

Pride Plaza Hotel hosted an interactive ses-

have witnessed heinous cases of cruelty.

sion on Women’s Safety which was con-

Chancery.

TRAVEL AND HOSPITALITY | APRIL 2016

21

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 22

DESTINATION

Plan Your Summer Holidays in Himachal Pradesh

Shimla- Queen of Hills

v B ARCHANA SHARMA Y

Himachal Pradesh is a northern Indian state in the Himalayas, known for its trekking, skiing, water-rafting, climbing and scenic mountain towns as well as resorts. Host to the Dalai Lama, this state also has a strong Tibetan presence, reflected in its Buddhist temples and monasteries, delicious cuisine heavy on noodles and dumplings, and vivacious Tibetan New Year celebrations. Himachal welcomes you with lush greens, enclosed by lofty valleys and encircled by gushing rivers, the sights which gets etched in one’s memory forever. The state is surrounded by Jammu & Kashmir in the north, Uttarakhand & Haryana in the south and Punjab in the west.

If you are planning a holiday, then TnH would like to suggest some enchanting places in the state of Himachal Pradesh…

Shimla- Queen of Hills

Manali has so much to offer to its tourists. This

Renowned amongst the most famous hill

hill station is situated at a height of about

stations of India, Shimla is bestowed with the

2050 m above sea level. This place has the

invincible beauty of nature. Due to its unique

alpine scenery, verdant green forests and the

natural beauty and various locations, Shimla

snow clad lofty mountains that attracts the

is counted as a famous honeymoon destina-

visitors. Nevertheless, it is an ideal location

tion in the state of Himachal Pradesh. It is the

for indulging in variety of adventure sports

capital of the state and glorified with the Vic-

like river rafting and Paragliding. Few of the

torian style buildings exhibit the breathtaking

must visit places in Manali are Hidimba Devi

beauty of this hill town. Due to its salubrious

Temple, Malana Valley, Gulaba Camp, Solang

weather and spectacular vistas, Shimla is

Valley and Rahala Falls.

coined as the ‘Queen of the Hills’ by visitors.

Shimla is an all around the year destination.

Kasauli

Some of the popular tourist places in Shimla

Kasauli is a stunning hill town that is full of

are The Mall, The Ridge, Chadwick Falls and

relics of the British Raj. This tiny hilly town is

Jakhu Temple. Besides honeymooners, Shimla

perched about 1950 m above sea level in the

is quite popular amongst youngsters and

Shivalik range. This hill station of Himachal

working people majorly as a weekend get-

Pradesh certainly calls for a visit, where you

away from Delhi.

just need to take solace by leaving all stress behind and breathe in the fresh air. The in-

Manali – Adventure Lovers’ Hill Station

credible misty ambience, the pretty walks

Blessed with nature’s precious beauty,

and the picturesque views makes visiting

Manali – Adventure Lovers’ Hill Station

22

TRAVEL AND HOSPITALITY | APRIL 2016

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 23

DESTINATION

Kasauli

Bir Billing- Paradise for Paragliders

Kasauli a memorable experience. Apart from

destination for adventure sport. This destina-

the state of Himachal Pradesh. Khajjiar offers

the natural beauty, one can spot the snow-

tion appeals people from around the world for

a treat to the eyes with its magnificent loca-

capped peaks of Choor Chandini standing re-

World Paragliding Championship every year.

tions and therefore, it is a must visit place for

gally at 3647 m of altitude among the lower

For paragliding, the take-off site is at Billing

nature lovers. If you are wishing for a refresh-

hills. The highest point in Kasauli is called as

and the landing site is Bir, which is around

ing holiday, it is a perfect place. Khajjiar is sit-

Manki point for being the home to a Hanuman

the altitude of 800 m. Also, Bir has a major

uated at a distance of around 23 km form

temple. In true sense, one can find the pictur-

Tibetan community settlement. It is an impor-

Dalhousie and at an elevation of 6,430 ft. This

esque view of the entire cantonment area as

tant center of spiritual studies and meditation.

place is a great retreat to find refreshment in

well as hills. The weather of Kasauli remains

Trekking lovers can also enjoy trekking at this

the summers. Once here, you can take a stroll

salubrious around the year. Summers are

beautiful place. Apart from that, you can visit

around those thick pine forests and indulge

pleasant, while winter receives occasional

the Deer Park and the Bir Tea Factory while

in the scenic beauty of the destination.

snowfall. You can visit here any time of the

being here.

year!

Bir Billing- Paradise for Paragliders

Apart from Shimla, Manali, Kasauli, Bir Billing and Khajjiar, Himachal Pradesh has

Khajjiar - Mini-Switzerland of India

many gems to explore such as McLeod Ganj,

Also known as the ‘Mini-Switzerland of

Lahaul & Spiti, Dharamshala and Dalhousie.

Bir Billing is located in Kangra district of Hi-

India’, Khajjiar is small yet attractive hill sta-

machal Pradesh and exceptionally popular

tion, set amid thick lush forests and fields in

Khajjiar

TRAVEL AND HOSPITALITY | APRIL 2016

23

April 2016--final magazine_Layout 1 07-Apr-16 10:13 PM Page 24

GOVERNMENT

Goa is all set for tourism events: Shigmo, Goa Food & Cultural Festival 2016 Goa tourism is all set to celebrate the annual festivals of colour, culture and cuisine, namely Shigmo and the Goa Food and Cultural Festival 2016.

cides with the commencement of the summer vacations.

The annual Goa Food and Cultural Festival 2016 will commence on April 6-10 at the D B Bandodkar Ground, Campal, Panjim. This year, the five day event has an exciting line up of an activity which includes cooking competitions, cooking demos and a live distillation unit. Music and Dance performances by various groups namely Goenchim Noketram, Indian Ocean, Dance to the Beats, Rhythm and Blues, Kepemchim Kirnnam, Lagori, the Big T Band, Bollywood Amongst all the festival, Shigmo is celebrated in Goa as spring’s

Hip Hop and Dance Fusion, Thermal and Quarter, Taaq, Bad Blood

biggest festival which honored the homecoming of the warriors who

and One Night Stand have been lined up during the five day event.

had left their homes and families at the end of Dussehra to fight the

Hon’ble Minister for Tourism, Dilip Parulekar said “Festivals in Goa

invaders. During Shigmo, traditional folk dances and representation

are celebrated with much enthusiasm both by the locals and

of mythological scenes through parades all across the state is the

tourists. Goa celebrates a large number of festivals all through the

major highlight. People dress in colorful outfits, hold colourful flags

year. However, Shigmo is one event that shows how vibrant Goa’s

and play musical instruments like the Dhol Tasha, Flutes and go in

culture is. So also, the Goa Food and Cultural Festival is much loved

procession.

and enjoyed by everyone who attends it. This year too Goa promises

This year the Shigmo Utsav festivities are scheduled to begin from

a festive mood and food that will set summer vacations a buzz.

March 24 and will culminate on April 7, 2016 and the Goa Food and

Nilesh Cabral, Hon’ble Chairman of Goa Tourism Development Cor-

Cultural Festival 2016 are scheduled to begin from April 6-10. The

poration said that Goa Tourism has set the stage for two big events

two events are expected to draw lakhs of tourists to Goa as it coin-

starting from March 24.

Kerala Tourism Goes Kindle With Destinations

Silent Valley National Park, Periyar Tiger Reserve, Eravikulam National Park and Parambikulam Tiger Reserve.

All the books are products of months of research and contain pictures taken by top professionals in nature and wild life photography.

First state tourism board to come out with Kindle version of destination books.

As a pioneer in using technology to provide information about Kerala and destinations, the state tourism department has taken a step further to appeal to the intellect and aesthetics of the discerning global

Tourism taking to Kindle to provide a peep into its jaw dropping

traveller.

destinations. In a first of its kind by a state tourism board, five richly

The Kerala Tourism’s national and international award-winning

illustrated and informed books on Kerala’s major tourism destinations

website (www.keralatourism.org) is one of the leading tourism and

are now available on Kindle, the leading internet site and a favourite

travel websites in the world visited by millions of people. Kerala

with e-readers with over a million books to choose from.

Tourism Facebook page, in English and German, is not only a medium

The five books, explaining Kerala’s rich tapestry of history and its natural swathe of enchanting green, are Kerala and the Spice Routes,

24

TRAVEL AND HOSPITALITY | APRIL 2016

for information about the state, but also a much-loved interaction site among the fans of ‘God’s Own Country’.

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 25

GOVERNMENT

Bhagoria’s colourful myriad hues vT

EXT AND PHOTO

BY SHAYAN

MALLICK

US President Barak Obama was in audience at the 66th Republic Parade last year watching the Madhya Pradesh tableau representing its diverse cultural heritage that was themed around Bhagoria festival that the likes of state’s Bhil and Bhilala tribes celebrate around Holi time with greatest fest and fervour.

As the state of Madhya Pradesh continues to garner increasing traction for the immensely colourful Bhagoria festival well known for its distinctly unique tribal customs that includes expression of love and match making, sorting out disputes, amongst other; the festival is evolving into a unique platform that gives rich insight of the tribal lifestyle, customs and heritage of these primitive people living mainly in the two districts of Jhabua and Alirajpur amidst difficult climes and terrain with bare necessities but in peace with nature.

TnH brings you an insightful and colourful pictorial rendition of Bhagoria’s myriad hues…

TRAVEL AND HOSPITALITY | APRIL 2016

25

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COVER STORY

Mid-Market travel: new hotspot for tourism growth Mid-market travel segment is considered the largest travel segment in the world. In many parts of the world, the size of this segment is quite vast, and still growing. Tapping this segment is the way forward.

v B PREM KUMAR Y

A lot of emphasis is being laid on MidMarket Travel to stir growth in tourism industry across the world. It has become new battleground for the tourism industry. ATM 2016, which will take place at the Dubai International Convention & Exhibition Centre from April 25 to 28, 2016, will have mid-market travel as its official show theme. The selection of mid-market travel as its official show theme underlines the growing significance of midmarket travel in the Middle East as the region’s travel & hospitality sector looks for new opportunities. ATM 2016 will deliberate on the supply and demand sides of mid-market travel. Availability of midscale accommodation and services are considered key to mid-market travel. But why is the tourism industry discovering the virtues of Mid-Market now? Is it because of prolonged economic slowdown or saturation in the upscale-luxury travel market?

The tourism industry has traditionally been focused on luxury segment. Because of its huge potential that remains largely untapped, Mid-Market travel segment has become very important. These travelers travel inside as well as outside their countries.

There is no clear definition of Mid-market travel, but generally speaking MidMarket travelers can be identified as those who fly in economy class and stay in middle-priced branded hotels. These travelers are price-conscious and want value for their money. Low cost airlines and Mid-Market hotels plus a robust and cost effective public transportation are crucial for the growth of mid-market travelers. The Mid-Market segment has huge untapped potential and is currently grow-

26

TRAVEL AND HOSPITALITY | APRIL 2016

Karan Anand

Pankaj Mathur

Head, Relationships, Cox & Kings Ltd

GM, Pride Plaza Hotel, Aerocity, New Delhi

“Mid-Market tourism forms the backbone of tourism due to its numbers. A large proportion of tourists who come to any destination are mid-market tourists who come on a budget.

It is important to cater to this market as they provide you with the cushion to build high end tourism.”

ing very fast.

The population of middle classes in the BRIC countries is about 220 million, which will rise to almost 300 million over the next 20 years. The middle class population in these emerging nations accounts for majority of current travelers, mostly mid-market travelers. These BRIC

“Indian domestic travel has seen a significant growth and majority of domestic travel can be seen in mid level staff. The allocated budget for mid level team members fits in with the mid segment hotels,”

travelers will trigger prospective growth in tourism across the world.

One estimate says that 90% of all travelers in Asia are Mid-Market travelers.

“Mid-Market tourism forms the backbone of tourism due to its numbers. A large proportion of tourists who come to any destination are mid-market tourists who come on a budget. It is important to cater to this market as they provide you with

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 27

COVER STORY the cushion to build high end tourism,” says, Karan Anand—Head, Relationships, Cox & Kings Ltd. Mid-Market travelers expect quality experience at reasonable good price.

INDIAN SCENARIO The UNWTO has estimated that 50 million Indians will travel outbound by 2020, and their total spending on travel will reach US$28 billion. This will grow further with expansion of its middle class tourists. About 18 million Indians travelled outside the country in 2014. India today is one of the few fastest growing economies in the world, with its GDP growing at 7.5 per cent, which is expected to increase further. India’s travelling class and its Mid-Market travel segment are also growing with expansion of its middle class. India’s middle-class is expected to be half of its population by 2030. According to NCAER, population of India's middle class will be 267 million in 2016, and by 2025-26 the number of middle class individuals in India is expected to be more than double from the 2015-16 level to reach 547 million. Another estimate says that the number of middle class households in India will exceed 90 million by 2030, thus maintaining its current ranking as the world’s second largest middle class. Overall, MidMarket offers enormous opportunity for the Indian tourism industry and well as for foreign destinations.

Major international hotel chains are focusing on Mid-Market segment in India.

Currently, Mid-Market hotels constitute 29 % of the total hotel rooms in India and this will be the battleground for growth over the next decade. According to hospitality consultancy firm HVS, India would add 93,000 rooms to its present inventory of 1,14,000 rooms by March 2017. Of this, close to 50% new rooms will be in the mid-market segment. Indian hotel industry still has to go a long way to tap the huge potential of Indian Mid-Market segment

“Indian domestic travel has seen a significant growth and majority of domestic travel can be seen in mid level staff. The allocated budget for mid level team members fits in with the mid segment hotels,” said Pankaj Mathur, General Manager, Pride Plaza Hotel, Aerocity, Delhi. He added, “We have also seen there is no define line between the segments of hotels.

It’s not very well structured at the moment. There are 5 Star Category hotels and then majority of the hotels come under the category of Mid Segment hotels. There is no defined category between 4-Star, 3-Star and Economy/ Budget Hotels.”

CHINESE SCENARIO China is home to the world’s largest middle class, which is still expanding.

This has fuelled enormous growth in the number of outbound travel by the Chinese. According to Euromonitor International, 90 million outbound trips will be made by Chinese citizens in 2020. By 2030, this number is expected to reach almost 126 million, making China the largest outbound market overtaking the US, Germany, and the UK. According to the UNWTO, China is now the world’s largest outbound travel market and about 120 million Chinese people travelled overseas in 2015. Chinese outbound tourists are the top source of tourism expenditures. China's Mid-Market travel also offers immense opportunity for the tourism industry. Ever expanding Chinese middle class is also expanding the country’s mid- market travel segment, which offers huge growth opportunity for mid-market hotel brands. Chinese visitors are the highest-spending tourists in the world. They spent $215 billion abroad in 2015, 53% more as compared to their spending in 2014. They are expected to double their spending by 2020. The growing aspiration of China's emerging middle class to travel along with increased business travel will continue to drive outbound travel from China.

As Middle East travel and hospitality sector looks for new opportunities, MidMarket travel segment is being recognized a key growth segment. Not surprisingly ATM 2016 will focus on MidMarket travel. Recognizing the importance of Mid-Market, destinations like Dubai are encouraging investment into midmarket hotels through various policy initiatives.

Mid-Market travelers from markets like China, India and Africa offer immense opportunities for destinations in South East Asia, Middle East and Europe. But is the tourism industry across the world wellequipped to tap the mid-market? One of the basic requirements of Mid-Market travelers is mid-priced quality budget hotels. Take the case of India. According to an industry estimate, India will require additional 180,000 hotel rooms by 2021 and about 65% of them will be required in the mid-market segment. According to HVS India, of the 93,000 hotel rooms being added to the existing 114,000 hotels by March 2017 across major Indian cities, almost 50 per cent will be in the Mid-Market and budget range as demand for Mid-Market hotels is increasing.

“It begins with accommodation. The government should encourage entrepreneurs to build quality accommodation that caters to this segment of travelers. The role of the private sector in standardising

Fact file • 90% of travelers in Asia are mid-market travelers.

• 90 million Chinese will travel outbound in 2020.

• 50 million Indians will travel outbound by 2020.

• India currently has about 1, 14,000 rooms.

• It is to add 93,000 new rooms by 2016-17.

• Of this, 50% will be in the mid-market.

TRAVEL AND HOSPITALITY | APRIL 2016

27

April 2016--final magazine_Layout 1 07-Apr-16 9:45 PM Page 28

COVER / GOVERNMENT such offerings has now started taking shape with many intermediaries coming into play,” said Karan Anand. He added, “Tour operators on the other hand should focus their attention on new markets

where there is a captive market for such type of tourism. The Gulf market is one such example which has a large number of NRIs who can form a huge segment of mid-market travel.”

There is immense demand for Mid-Market hotels in India, as the numbers of leisure as well as corporate travelers are increasing.

Odisha Tourism Road Show held at Delhi to attract Domestic Tourists The Department of Tourism (DoT), Government of Odisha, in it’s bid to attract domestic tourists from capital of India – Delhi organised its road show in Delhi.

28

From L-R-- R. K. Patnayak (Tourist officer) and U. K. Pati (Deputy Director) at Odisha Tourism road Show Today at New Delhi

The objective is to promote the state & its variety of tourism products in the western part of India.

in India, Simlipal National Park to name a few are very famous tourist attractions.

The rock-cut caves of Khandagiri & Uday-

last year, the Light & Sound Show (SEL) has been started at Dhauli and to follow in at Konark and Khandagiri-Udayagiri.

Located on the eastern coast of the country, Odisha is a tourists’ paradise and has many stunning destinations which offer a visual feast to the tourists & visitors. It also throws an educative and cul-

giri at Bhubaneswar depicting Jain heritage throw ample light on the magnificent past of Odisha. Chilika, the largest brackish water lake in Asia and a Ramsar site of India with 1100 sq.kms

Odisha Tourism to attract domestic tourists from various parts of the country is holding road shows in different cities.

It has already organised various roadshows last year and this year we are or-

turally pleasing insight into one of the oldest civilizations of the World. The road show will benefit and provide information on Odisha Tourism to the tour lovers, tour operators, travel agents, travel writers,

area is famous for Dolphins and migratory birds.

Apart from these, Odisha has successfully nurtured three great religions like Buddhism, Jainism & Hinduism. The DoT

ganising 10 Roadshows. It is a happy coincidence that one of such roadshow is being organised in this great city of Nagpur .

Odisha Tourism Development Corpora-

journalists, decision makers etc.

Travel to Odisha is truly an amazing experience that attracts people from all parts of the world for its sculptural and artistic heritage. The Sun Temple at Konark, a

is also organising a number of Tourism events like Konark Festival (1st – 5th December), International Sand Art Festival (1st – 5th December), Parab Tribal Festival (16 – 18 November), Dhanu Yatra Festival

tion has also been playing a key role in the promotion & development of Tourism in the state. It covers a wide range of facilities to the tourists & visitors with its 22 strategically located hotels & restaurants

UNESCO Heritage site, the Temple of Lord Jagannath at Puri, one of the four cardinal

(Dec – Jan) Rajarani Music Festival (18 – 20 January), Mukteswar Dance Festival

with fine Odia delicacies, boat riding in Chilika Lake, tour & travels and transport

centres for Hindus (Char Dhams) of India and temple city of Bhubaneswar are important and popular tourist destinations.

(14 – 16 January) etc. to attract more of domestic and international tourists.

A progressive and investment friendly

facilities. Above all Odisha is a peaceful state and the people are hospitable. The state capital Bhubaneswar is a modern

The Buddhist heritage of Odisha comprising of Ratnagiri-Lalitgiri-Udayagiri-Lan-

Tourism Policy has been in operation since April 2013. As per the policy a State

city having good connectivity (both rail and air) to all major cities of the country.

gudi and Dhauli attracts tourists from overseas and domestic front.

The serene beaches at Puri, Chandipur,

Level Single Window Committee has been created for speedy implementation of the projects; several incentives have been an-

The Airport has opened to international sector and will definitely give a surge in tourist traffic. Hope your journey to Odisha

Gopalpur and Bhitarkanika Wildlife Sanctuary, the second largest mangrove forest

nounced for the Tourism stake holders as part of promotional initiatives. In August

will be a memorable one.

TRAVEL AND HOSPITALITY | APRIL 2016

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 29

NEWS

Jordan Wins Award for Best Government Service Mobile Application Jordon has won the award for best Government Service Mobile Application at the World Government Summit.

His Highness Sheikh Mohammad, the Vice President and Prime Minister of the United Arab Emirates, and Emir of Dubai has honored Jordan Tourism Board (JTB) by awarding the best government service application award in the tourism industry across the Arab world during the World Government Summit. This award was conferred to Dr. Abed

*Dr. Abed Al-Razzaq Arabiyat, MD - Jordan Tourism Board, said, “The

Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board on the

Jordan Tourism Board is considered one of the pioneers in the inter-

last day of the 4th annual World Government Summit. There were 256

national tourism sector in terms of implementing information technol-

competitors for the World Government Summit Awards which were

ogy, digital marketing and social media strategies in its field. This

represented by 17 countries. The event, held in Dubai was attended

award is a result of our hard and continuous work keeping up with

by delegates from the international government and private sectors.

this fast-paced and inventive field.�

The best government service application aims to incentivize and mo-

The Jordan Tourism Board is currently working on following up this

tivate governmental parties to continue to provide innovative solutions

win with new creative and innovative ideas to better accommodate

in the field of smart phone applications including making 24 hour gov-

tourists, Jordanian and international tour operators. The mobile appli-

ernment services easy, simple and available. This will in turn reflect

cation is currently available in English and French for Android and iOS

positively on the competence, transparency and effectiveness of all

with new languages launching soon.

governmental agencies.*

PROMOTION OF SILK ROUTE TOURISM

by TNH DESK

dedicated to enhance sustainable tourism de-

The matter has been referred to Ministry of

velopment along the historic Silk Road route.

External Affairs. This information was given

India at present is not member of this pro-

by Minister of State for Culture and Tourism

gramme. The Ministry of Tourism has received

(Independent Charge) and Minister of State for

The United Nations World Tourism Organi-

a communication dated 22.2.2015 from the

Civil Aviation Dr. Mahesh Sharma in a written

sation (UNWTO) Silk Road Programme is a col-

UNWTO requesting for official partnership be-

reply in Rajya Sabha today.

laborative platform of 33 member states

tween India and the Silk Road Programme.

by TNH DESK

TRAVEL AND HOSPITALITY | APRIL 2016

29

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 30

GOVERNMENT

God’s Own Country’s Responsible Tourism a winner at ITB-Berlin

Kerala Travel Mart to begin in Sept 2016

Kerala Tourism campaign wins Golden City Gate Award

Focus on responsible tourism, Muziris & Spice Route.

Seeking to explore new international markets, the ninth edition of Kerala Travel Mart (KTM) will focus on themes ‘Responsible tourism’ and ‘Muziris and Spice Route’.

Billed as the largest gathering of tourism stakeholders in partnership

with

Department

of

Tourism, KTM will be held at

Abraham George President, Kerala Travel Mart Society

Samudrika and Sagara Convention Centre, Willingdon Island from September 28 to 30.

Gate Award at the world’s leading travel trade show, ITB in the German capital of Berlin.

The latest edition, with its focus on ‘Responsible Tourism’ and ‘Muziris and Spice Route’, is expected to attract around 1,500 buy-

Titled ‘New Worlds’, the multimedia campaign containing three

ers from around the country and abroad.

short films directed by reputed Malayalam filmmaker Anwar

"KTM 2016, which will coincide with ‘World Tourism Day’, will

Rasheed won the silver prize of this year’s Das Golden Stadttor or

reach out to buyers from new international markets, emphasizing

Golden City Gate, dubbed the Oscar of Tourism communication, at

focus on the new arenas of tourism, including responsible tourism,

the Internationale Tourismus-Börse Berlin (ITB-Berlin) 2016.

and popularize the concept among the common man," said Abra-

Wolfgang Jo Huschert, President of the Jury of the “Golden City Gate Award presented the award to Abraham George, President, Kerala Travel Mart.

ham George, President, Kerala Travel Mart Society.

As many as 265 stalls of different sizes for the exhibitors within Kerala will be featured at the venue as part of the event.

Conceived and scripted by Stark Communications, Kerala

“To facilitate better interaction between buyers and sellers, we

Tourism’s creative and brand management agency, the films tell

have initiated the process for sellers’ registration much in ad-

heart-warming stories from one of the world’s successfully imple-

vance,” he pointed out. The buyers’ registration is open till July

mented Responsible Tourism campaigns.

29. The mart will be a platform for B2B networking.

by TNH DESK

by TNH DESK

Divine temples, pristine beaches, stunning hill stations and scenic backwaters of Andhra Pradesh attract 1218.3 lakh tourists in 2015 Registers a growth of 30% over 2014; Foreign tourist arrivals to the state crosses 2.37 lakh mark.

The sunrise state of Andhra Pradesh,

Neerabh Kumar Prasad, I.A.S., Principal

year after year going forward. We will con-

blessed with unique temples, enriched with

Secretary to Government, Tourism & Culture,

tinue to invest and focus to develop tourism in

pristine beaches, stunning hill stations and

said “In our endeavor to make Andhra Pradesh

Andhra Pradesh of global standard.”

scenic backwaters, continued to mesmerize

as India’s most preferred tourist destination,

Anantapur district which houses the famous

millions of tourists across the globe by regis-

this data comes to us as a great encourage-

Puttaparthi and Lord Veerbhadra temple at

tering 1218.3 lakh tourist arrivals in 2015.

ment. Under the leadership of our Hon’ble

Lepakshi, became the most visited destination

Domestic footfalls to the state increased to

Chief Minister, Shri N. Chandrababu Naidu and

by foreign tourists with a footfall of 1.37 lakh

1218.3 lakh in 2015 as against 933 lakh in

with a focused strategy in place, we are hope-

foreigners.

2014, thereby registering a growth of 30%.

ful of this growth momentum to be replicated

30

TRAVEL AND HOSPITALITY | APRIL 2016

by TNH DESK

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GOVERNMENT

Climbing up the tourism ladder PHTPB is taking forward its mission by revving up its glorious heritage monuments and taking robust steps to hard sell its destinations.

v B SWAATI CHAUDHURY Y

Investments in developing tourism infrastructure, hospitality sector and aggressive promotion of tourist sites, monuments and products form the prime focus of Punjab Heritage and Tourism Promotion Board (PHTPB). In fact, tourism forms the key driver to offer a major push to the economy of Punjab that offers a rich repository of cultural and natural heritage experiences. Navjotpal Singh Randhawa, Director, PHTPB stated, “We have

Dr. Mahesh Sharma releases the book “the Culture Heritage of Trans Himalayas-Kinnaur”

roped in World Tourism Organization (WHO) to make a feasibility report and an effective marketing strategy to hard sell Punjab as a major tourist destination. We have signed a Memorandum of Understanding with Indian Railways Catering and Tourism Corporation (IRCTC) to give a major thrust to religious tourism for Sikh travellers and a luxury train has been flagged off

Dr. Mahesh Sharma released the book “the Culture Heritage of Trans Himalayas-Kinnaur” authored by Shri P.S. Nagi Loktus, IAS (retd.).

in the New Year to connect the pilgrims points of Kumbh, Varanasi, Ajmer Sharif Dargah et al.”

Mumbai, Pune, Kolkata, Ahmedabad and Bengaluru constitute the domestic potential markets for the department of tourism, Punjab while the

Dr. Mahesh Sharma, the Minister for State (I/C) for Culture and

United Kingdom and Europe are its potential global markets. Randhawa

Tourism and Minister of State for Civil Aviation released a book

said, “Punjab has positioned itself as an emerging tourist attractions in India.

entitled “The Culture Heritage of Trans Himalayas-Kinnaur” au-

It occupied the 28th slot in terms of domestic tourists arrival in 2009 and

thored by P.S. Nagi Loktus, IAS (retd.). Addressing the occasion

has now climbed up to 12th position in 2011. We are in the process of re-

the Minister said that 73% of Himalayas ranges are in India. Hi-

structuring and renovating some of our prized heritage structures across

malayan region have vast tourism potential which needs to be

the state including Amritsar Heritage Village and the most interesting is the

harnessed. Most of the rivers in our country have their origin in

Govindgarh Fort in Amritsar that was once the bastion of Maharaja Ranjit

Himalayan region. The author has done remarkable job in high-

Singh. We will soon feature among the leading five tourism states in the

lighting the cultural heritage of Himalayan region especially of

country by the year end.”

Kinnaur. This book will be very useful for research scholar and

Another significant aspect of PHTPB is to boost eco-tourist destinations.

students concerned with the Cultural heritage of India. The

Randhawa added, “We have kicked off a study for designing of eco-tourism

book, published by IGNCA under Ministry of Culture, is a study

maps for wetlands of the state in order to facilitate sound appreciation of

of the cultural heritage of the trans-Himalayan area of Himachal

natural heritage, focus on values and offer a fillip to tourism.” Some of the

Pradesh, especially Kinnaur that involves documentation of tra-

forthcoming events are Sufi festival, Holla Mohalla, Banda Singh Bahadur

ditional institutions like temples, monasteries, Bon chos, arte-

celebrations and Harballabh Sangeet festival.

facts, forts and old dialects of various ethnic groups. by TNH DESK

Poised for a major leap in connectivity

India including Kolkata, Gujarat in Western

The department of tourism development, Lakshadweep is pitching in to sort out the connectivity issue with a slew of forward-looking initiatives.

soon, we will introduce festive attractions

India and Bengaluru in South India. Very that will be add-ons to make the tour packages to the island more eye-catching. We

The department of tourism development

connectivity into the island.

are taking all steps to add capacity to our

in the Union Territory of Lakshadweep has

According to A M Hussain, Assistant Di-

existing resorts in a bid to entice more num-

geared up well in the current year and is all

rector, department of tourism development,

ber of MICE travellers. We are concentrating

set to start exploring new tourist markets. It

Union Territory of Lakshadweep, “We will

on our pristine beaches as an alternative for

has drawn up ambitious plans to rev up

consolidate on the potential markets of East

MICE segment.”

32

TRAVEL AND HOSPITALITY | APRIL 2016

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 33

AVIATION

Tata Sons increases stake in Air Asia India Tata Sons Limited (“Tata Sons”) has entered into an agreement with Air Asia (India) Limited ("Company"), Telestra Tradeplace

Amar Abrol to succeed Mittu Chandilya as CEO of AirAsia India

Pvt. Ltd. (“Telestra”) and two of the directors of the Company, being S. Ramadorai (Chairman) and R. Venkataramanan, under

AirAsia

India

has

ap-

which Tata Sons proposes to increase its stake in the Company

pointed Amar Abrol its new

to 49% from its existing stake of 41.06%, by acquiring 7.94% eq-

CEO. Abrol, who has over 20

uity stake from Telestra. S. Ramadorai and R. Venkataramanan,

years of experience, was

in their individual capacity, propose to acquire 0.5% and 1.5%

most recently the CEO of

shareholding respectively of Telestra’s remaining 2% equity

Tune Money, a start-up that

stake in the Company. AirAsia Investment Ltd. will continue to

aims to deliver low-cost fi-

hold its 49% stake in the Company. The agreement was entered

nancial products in South

into on March 14, 2016, and the transaction is proposed to be

East Asia. Before joining

completed in April, 2016, subject to completion of the relevant

Tune Money in 2013, he

corporate approvals and processes.

spent 19 years with Ameri-

by TNH DESK

can Express, leading diverse

Amar Abrol CEO AirAsia India

teams across multiple mar-

Frankfinn receives Gold Award for “Best Higher Vocational Institute for Skill Development”

kets including Hong Kong, Singapore, UK, India and Malaysia. Born and raised in India, Abrol graduated from Delhi University and is a Chartered Accountant from the Institute of Chartered Accountants of India.

by TNH DESK

Ethiopian Airlines doubles daily service to Delhi Ethiopian Airlines is celebrating 70th Anniversary, 30 years of Delhi operation and commencement of double daily service to Delhi.

Ethiopian Airlines has announced celebration of its 70th anniversary Frankfinn has been honoured with the Gold Award for “Best

since its inception on April 8, 1946. This milestone event runs parallel

Higher Vocational Institute for Skill Development” - 2016 at

with 30 years of Delhi operation. Ethiopian made its maiden flight to

the ASSOCHAM INDIA Summit – Cum – Awards Ceremony on

New Delhi as far back as 6th July 1966 which was suspended when

15th March 2016. The award was presented by Rajiv Pratap

Mumbai operations commenced and reinstated later. The flight was a

Rudy, Minister of Skill Development & Entrepreneurship, Govt.

milestone between our two nations. Ethiopian Airlines gives seamless

of India and Surendra Pal Singh, Minister of State of Labour,

connection between Africa and India for travelers. There is an efficient

Skill, Employment & Entrepreneurship, Govt. of Rajasthan at a

flight network connecting the two continents and during this remark-

glittering function at the Hotel Shangri-La, New Delhi. Frank-

able event Ethiopian Airlines in pleased to announce the addition of a

finn Institute of Air Hostess Training, the World’s No.1air host-

second flight daily. These flights arrive at Addis Ababa in the morning

ess training institute is known for its quality training par

and a little after midday for a seamless connection to and from Africa.

excellence.

Regional Director India Sub Continent, Tadesse Tilahun said, “Ethiopian

The Award was presented by Rajiv Pratap Rudy, Minister of

Airlines is already operating double daily flights out of Mumbai. Now

Skill Development & Entrepreneurship, Govt. of India and

we have Delhi joining the bandwagon. With double daily flights out

Surendra Pal Singh, Minister of State of Labour, Skill, Employ-

of Delhi from March 27, 2016, the capacity ex India has increased by

ment & Entrepreneurship, Govt. of Rajasthan. William Daniel,

100 percent. Way to go for the airline.” Mahlet Kebede, Manager Traffic

Managing Director, Frankfinn Institute of Air Hostess Training

and Sales Manager New Delhi said “Any passenger flying Ethiopian on

received the prestigious award.

this route is indirectly taking part in a history of 30 years of service.

by TNH DESK

These flights have helped create business possibilities and convenient connectivity.”

by TNH DESK

TRAVEL AND HOSPITALITY | APRIL 2016

33

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AVIATION

Jet Airways announces Amsterdam as its new European gateway Jet Airways announces Amsterdam as its new European gateway. Also, partnership with KLM and Delta Air Lines will enhance connectivity between India, Europe and North America • Jet Airways will operate daily non-stop

via Amsterdam. The partnership will enable

with Jet Airways and KLM provides a direct

flights from Mumbai, Delhi and Toronto to Am-

customers to enjoy enhanced connectivity

link between India and the United States.

sterdam

and seamless travel across the combined net-

These flights enhance connectivity between

works of Jet Airways, KLM and Delta.

these two countries, offering one-stop access

• Strategic partnership with KLM and Delta Air Lines will offer one stop codeshare access

Gaurang Shetty, Wholetime Director, Jet Air-

to 30 destinations across Europe and 11 des-

ways, said: “We are delighted to announce

tinations in the United States and Canada

the launch of our new daily services to Ams-

Besides that, some of the highlights of the

to leading cities in the U.S. from the India’s key hubs.”

• Guests travelling from North America and

terdam. This is a significant step for Jet Air-

agreement included an extensive European

Europe via Amsterdam can connect onto Jet

ways and demonstrates our continuous

network, Greater connectivity to North Amer-

Airways’ network across India

endeavour to provide greater choice and bet-

ica* and increased travel options to India and

Jet Airways, India’s premier international

ter connections for our guests. The strategic

beyond, and benefits for Cargo customers.

airline, is set to launch daily non-stop flights

codeshare partnerships with KLM and Delta

Customers flying via Mumbai and Delhi will

from India to Amsterdam resulting in signifi-

will enable us to offer wider access, un-

also be able to access Jet Airways’ network of

cantly enhanced connectivity between India,

matched connectivity and seamless travel

48 destinations within India as well as desti-

Europe and North America.

from India to key destinations in Europe and

nations in the Indian subcontinent and Asia.

Effective from March 27th 2016, Jet Airways

North America.”

Also, Airport Schiphol’s position as one of

will operate two daily non-stop flights from

Max Smits, General Manager, Indian Sub-

the largest gateways in Europe provides

its international hubs in Mumbai and Delhi, to

Continent, KLM, said: “With this new partner-

greater options for Jet Airways’ freight cus-

Amsterdam Airport Schiphol. Jet Airways will

ship with Jet Airways we are happy to join

tomers, thanks to seamless links with sea, rail

also operate a daily flight to Toronto from Am-

hands in order to extend our services to more

and road transportation. Jet Airways’ direct

sterdam. Schedules of all three flights have

customers all over the world. Together with

daily flights from Amsterdam will benefit ex-

been planned to allow quick, convenient and

our Joint Venture partner Delta we will trans-

ports from the Netherlands including pharma-

seamless connections between India and

fer passengers smoothly and swiftly between

ceuticals, specialised medical equipment, food

Toronto via Amsterdam.

three continents and via KLM’s home base

and horticultural products, by facilitating ac-

Amsterdam Airport Schiphol, thus expanding

cess to Jet Airways’ network across the vast

choice and connectivity for our customers.”

Indian market.

Jet Airways has also entered into a codeshare partnership with KLM Royal Dutch Airlines and Delta Air Lines to provide

Jimmy Eichelgruen, Regional Director Sales,

convenient connections for guests to and from

Africa, Middle East and Indian Sub-Continent,

destinations across Europe and North America

Delta Air Lines, said: “This new agreement

34

TRAVEL AND HOSPITALITY | APRIL 2016

*Certain codeshare routes are pending Government approvals

by TNH DESK

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 35

AVIATION

‘2% connectivity fund levy will increase cost burden of airlines’ The 2% regional connectivity fund levy is going to add a huge burden of cost to the industry in India, which is already a very expensive place to operate, said TONY TYLER, Director General, International Air Transport Association (IATA) while talking about his views on the draft National Civil Aviation Policy (NCAP) of India and future prospects of Civil Aviation in the country.

Expressing his views on the draft National Civil Aviation Policy, Tyler

to predict.” Tyler added, “One of them I feel would be the concentrat-

said that he is very excited about the prospects of Indian aviation.

ing of the market in a few powerful hands. After all the only people

“IATA forecasts that India is going to be the

who will be able to afford to buy traffic rights

third largest aviation market in the world

will be the ones who are making lots of money

within 10 years. So, clearly it’s a good thing

already. So, I think it could be a very anti-com-

that the government has put together an avia-

petitive move and it’s something that is really

tion plan that will help make this happen,”

unprecedented in world aviation.”

said Tyler. While welcoming the draft policy,

Regarding IATA’s concerns about the hybrid till

he said “Certainly having an aviation plan like

approach, Tyler said,

this is a step in the right direction but I do have

“The civil aviation policy is a one place to de-

to say that I am concerned about some aspects

termine the hybrid till approach. Airport regula-

of it. Particularly where it’s going to ride cost

tion is a very complicated issue which it involves

to the industry or in some cases deviate from

a lot of different factors like the rate of return,

what are well accepted, tried and tested global

the sort of till you want to use, the amount of in-

principles.” Tyler has written to Ashok Gajap-

vestment required, so on and so forth. There are

ati Raju, Minister of Civil Aviation and Choubey,

a lot of different elements in there and it’s wrong

Civil Aviation Secretary about these issues re-

just to take one of them and regulate it must be

cently.

a hybrid till.” He added that the AERA (Airports

Tyler has three main concerns about NCAP.

Economic Regulatory Authority of India) is who

His first one concern is the proposed 2% re-

should determine what sort of till should be

gional connectivity fund levy. Then there is an issue about the proposed auctioning of traffic

used. “Putting it into law and regulation through TONY TYLER, Director General, IATA

rights. And finally, Tyler is very concerned about the proposal to use dual or multiple till when “we are looking at how India’s charges should be regulated.”

Elaborating on his concerns about the 2% regional connectivity fund, Tyler said that the

the civil aviation policy is the wrong approach.

The AERA and the Ministry of Finance itself both

“I am very excited about the prospects of Indian aviation. IATA forecasts that India is going to be the third largest aviation market in the world within 10 years. So clearly it’s a good thing that the government has put together an aviation plan that will help make this happen.”

2% connectivity fund levy is going to add a

support a single till approach which is certainly the one that IATA believes is the correct way to move forward in this area,” said Tyler.

So, what should India do? Tyler opined that India should develop its aviation policy to try to realize the huge potential of this market. “Indian

huge burden of cost to the industry in India. “It’s already very expen-

aviation will support 19 million jobs and $170 billion in GDP. We see

sive place to operate, by putting this regional connectivity fund levy

the potential for 350 million passengers by 2034, we see an enormous

on it’s going to add something like $350 million a year further to ad-

potential for the airlines and of course for aviation to play a vital role

ditional costs for airlines in India. And rest assured, in the end it’s the

that it can do in connecting the Indian economy within India and also

airlines who are going to pay because of the competitive market, fares

to the world. But to do that the government needs to move forward

are set in the market, the amount the passenger pays is set in the

with the right policy approaches and those policy approaches are the

market. So, it’s going to be a real drain and a financial strain on the

ones that embrace the idea of partnership with the industry and deep

airlines in India.”

consultation with industry because we all want the same in the end.

Explaining why the auctioning of traffic rights a concern, Tyler said, “I have never heard of the auctioning for traffic rights before. This is

If the government will consult the industry, talk to the experts, we can do this together.”

something that no country does. They don’t do it for very good reasons. If you auction traffic rights the consequences will be very hard

by TNH DESK

TRAVEL AND HOSPITALITY | APRIL 2016

35

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INTERNATIONAL

Chiang Mai

Exploring the Beauty of Amazing

Thailand

Thailand is a beautiful patchwork that consists of animated scenes which comprise of bustling modern cities crowded with motorbikes and tuk-tuks, quiet Buddhist temples dotted by orange-robed monks, hill tribes selling handicrafts, lush landscapes with traditional farming villages, ancient ruins and stunning coastlines with stunning beaches and deep blue lagoons. This all justiďŹ es why Thailand is the most famous travel destination in Southeast Asia. Thai people welcome you with smiles and warm hospitality. TnH would like to suggest some of the beautiful places of the Amazing Thailand‌

Bangkok

Thailand Islands

36

TRAVEL AND HOSPITALITY | APRIL 2016

Kanchanaburi

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 37

INTERNATIONAL

Khao Sok National Park

Ayutthaya

v B ARCHANA SHARMA Y

Usually, travelers to Thailand start their travel itinerary from the

Kanchanaburi

capital city, Bangkok, a spell of high-rise buildings, floating markets,

Located in western Thailand and appreciated for its beautiful

sacred temples, sizzling nightclubs and congested streets lined with

scenery. Besides, it is known for the accessibility to national parks

street vendors selling cheap souvenirs and exotic foods. So, let’s start

and waterfalls. Kanchanaburi is renowned for the Bridge over the

from Bangkok.

“River Kwai” that is linked with the historic Death Railway to Burma

Bangkok

under Japanese occupation during WWII. Many museums and war

It is a bustling capital city, dotted with cosmopolis of high rise build-

cemeteries are all present information about the city and the bridge

ings, glorious palaces, olden temples, nightclubs, lively markets and

during the 1940s Japan occupation. Erawan and Srinakarind National

streets lined with vendors selling souvenirs and tantalizing foods. But,

Parks are some of the famous national parks near Kanchanaburi,

this city is also sometimes described as a jam-packed city with loud

which offer rich scenery, waterfalls and caves.

traffic and air pollution. However, this city is not without its natural

Ayuthaya

beauty that is seen in its remaining canals, green spaces and blos-

Established in the year 1350, the city of Ayuthaya is situated in the

soming tropical plants. One of the famous tourist streets is Khao San

Chao Phraya River valley of Thailand. The city sits on an island

Road, which is a good place to begin with its reasonable shopping,

bounded by three rivers jointing it to the Gulf of Siam. It is interesting

dining and interesting nightlife. Some of the places you must not miss

to know that King U Thong declared it as the capital of his kingdom,

are the sacred Wat Phra Kaew temple that has the Emerald Buddha.

the Ayuthaya Kingdom, popularly known as Siam. Ayuthaya is a re-

Chiang Mai

markable site, with three palaces, over 400 temples and a population

Enclosed by the mountains of northern Thailand, Chiang Mai is a

that reached nearly 1,000,000. In the year 1767, the Burmese attacked

prosperous city that is mostly used as a base by backpackers, trekkers

and conquered Ayuthaya and the capital was moved to Bangkok. The

and tourists wishing to explore the lush landscapes, hill tribes and

ruins of Ayuthaya are famous attractions for travelers visiting Thailand.

outdoor adventures of the region. Nonetheless, this place is a large

It is just 80 KM (50 miles) north of Bangkok, and can be reached by

and cultural importance where ancient and modern Thai architecture

all modes of transports.

and traditions coexist. Taking a stroll around the ancient center be-

Khao Sok National Park

stows views of old city walls and dozens of Buddhist temples. The

Known to be one of the most stunning wildlife reserves in Thailand,

most famous of these temples located here is Wat Phrathat Doi Suthep

the Khao Sok National Park is join jungle forests, rivers, limestone

and a must visit place in the city.

karsts and lakes in the Surat Thani province of southern Thailand.

Thailand Islands

The reserve is home to wildlife such as Asian elephants, wild boar,

Another not to be missed feature of Thailand is it’s off the coast is-

bears, Malayan tapirs and many breeds of monkeys like gibbons, lan-

lands, scattered like gems on the ocean. The islands of Thailand are

gurs and pig-tailed macaques. There are many trails in the park from

famous throughout the world for their stunning beaches, beautiful

which travellers can choose to enjoy trekking through the jungle to

scenery and many of them claimed for their fame for the party atmos-

spot wildlife, photograph picturesque waterfalls, swim in natural pools

phere. There are three major sets of islands in country. In the east of

and admire stunning vistas.

Bangkok, there are Ko Samet and Ko Chang, in the Gulf Ko Samui lie

In short, right from Bangkok, Chiang Mai, Thailand Islands,

Ko Pha Ngan and Ko Tao, and in the Andaman Phuket and Ko Phi Phi.

Ayuthaya, and Kanchanaburi to Khao Sok National Park, Thailand has

Phuket is the Thailand’s largest as well as most developed island,

almost everything to make your holiday a memorable one!

which is connected to the mainland by two bridges. Ko Tao is a diving Mecca in Thailand and Ko Phi Phi is famous for the movie “The Beach”.

Besides these few, there are many more attractive islands are present in the country.

TRAVEL AND HOSPITALITY | APRIL 2016

37

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INTERNATIONAL

Turkey: land of rich heritage and natural landscapes Turkey’s location at the crossroads of Europe and Asia makes it a country of significant geostrategic importance. It portrays diverse cultural heritage due to its straddling Eastern Europe and western Asia with cultural connections to ancient Greek, Persian, Roman, and Byzantine and Ottoman empires. Cosmopolitan Istanbul on the Bosphorus Strait is home to the iconic Hagia Sophia, with its soaring dome and Christian mosaics; the massive 17th century Blue Mosque and the circa-1460 Topkapı Palace are some of the gems of this nation. In an exclusive interview with TnH, Ümit Alpaslan Kılıç, Counselor, Deputy Chief of Mission (DCM), Embassy of the Republic of Turkey, New Delhi and Ferah Diba Yağan, Cluster Director of Sales, Hilton Worldwide spoke about Turkey’s uniqueness in terms of a potential tourist destination.

v B ARCHANA SHARMA Turkey is a renowned destinaQ tion in international tourism Y

market. According to you, what makes it more special for tourists to come here?

Yes, we entered late in the tourism market as compared to others; we consider them as our partners in tourism sector. We can call other countries as our partners because we learn from each other. We are relatively late-comers as compared to other countries. We have put a lot of investment and a lot of dedication to the tourism sector. We have, of course, our natural beauties granted by God to us. Our landscapes, history as well as the historical dimensions are attractive to the incoming tourists. We have cultural heritage dimension. We offer luxury tourism. We are also attractive for backpackers who wish to discover the beauty of Turkey on roads. Backpackers will find a very friendly and amiable environment in Turkey. We are also a great destination for wedding and honeymoon. We provide excellent opportunities to the newlyweds. And, the most unique thing is that on one side of the country we offer skiing and on the other side we provide sea and beach tourism. This is our diversity and opportunity that attract tourists!

Q

38

What makes Turkey a good destination for Indian travelers?

TRAVEL AND HOSPITALITY | APRIL 2016

Ümit Alpaslan Kılıç Counselor, Deputy Chief of Mission Embassy of the Republic of Turkey, New Delhi

“We have signed the contract with VFS Global on March 28, 2016 and they started processing Turkish visa applications on April 1, 2016. All the applicants can apply for visa via VFS Global center.”

Turkey offers familiar ground and environment. Our cultures are quite similar.

Our languages Turkish and Hindi share 9,000 common words, even though they come from different language groups.

This is a testament to great cultural infusion between our countries and cultures.

So, when an Indian comes here he will find a familiar culture. He will receive warm welcome and hospitality and feel like he has never left his home. This is our comparative advantage in tourism sector. Also, we are competitive in terms of our prices as compared to other countries in the sector. And, as I said we have very rich cultural heritage, and Indian tourists will find many similar and exotic things from an Indian point of view. We have oriental kind of landscapes and sightseeing places, along with ruins of ancient civilizations. We have the trail of the churches from the Christian era. So, it can address the curiosity of Indian tourists as well. We are providing different cultures for an incoming tourist, so that he will be more than satisfied to see such diversity in one country, just like India!

Q

How important is the Indian outbound market for Turkey? What tourist influx does Turkey obtain?

The outbound tourist market is very important for us because it is fast growing

April 2016--final magazine_Layout 1 07-Apr-16 10:13 PM Page 39

INTERNATIONAL market. Overall, the average increase in Indian tourist arrivals in Turkey is 25%, which far above than the average growth in the Turkish tourism market, which is just 8-10%. So it is very promising for Turkish tourism. Indian tourists spend more as compared to other tourists from other countries, so they are very important segment of clientele for the tourism sector. We are hoping that the figures turn higher year after year. In 2015, around 1 lakh and 42 thousand tourists have visited Turkey, which corresponds to 10% increase as compared to 2014, which was 1 lakh 20 thousand. We hope this increase continues and we may host more and more Indian tourists.

Q

How does Turkey’s visa service remain competitive?

We have signed the contract with VFS Global on March 28, 2016 and they started processing Turkish visa applications on April 1, 2016. All the applicants can apply for visa via VFS Global center.

Q

What about the first time travelers to Turkey?

The applicants should examine the requirements of documents carefully and submit the visa application with complete documents and fee. Given that, our consulate section is eager to serve the increase the flow of tourists and open the avenue the direct exposure by their own eyes. We are very welcoming and facilitating for visa applications with full referral documents.

So, my recommendation would be to examine the list of documents for visa application on our website carefully and submit the same well before time.

Q

What are the upcoming things in Turkey and Hilton, Istanbul?

To increase the visitor traffic, we are up for increasing the flight frequency from India to Turkey. At present, we have one flight per day from Istanbul to Delhi and Mumbai. We have to increase it with approval of Government of India. We are negotiating on this issue and we hope to

increase the flights from other prominent cities of India because Istanbul is very well-seated both as a tourist destination and as a transit to connect further destinations. Our current capacity is 70 million passenger per year and with completion of new airport in Istanbul, it will increase to 15 crore passengers per year. So, this is our effort to enhance tourism between our countries. The visa process is easy and we are ready to accommodate the tourists.

Q

Finally, which place in India are you planning to go for a holiday in year 2016?

India is a very diverse country and we can’t decide where to spend my holidays. But, few of the choices on mind right now are Kerala, Panaji (Goa), Himalayas, Shimla or Kolkata. Well, it is really hard to choose as it is Incredible India! (He smiles)

Excerpts of the interview with Ferah Diba Yağan: Q

How many properties do you have in Turkey?

In Istanbul, I am responsible from 3 properties of Hilton, namely – Conrad Istanbul Bosphorus, Hilton Istanbul Bosphorus and Hilton ParkSA Istanbul. In total, 1170 rooms, 60 meeting rooms, a big convention centre and 4 ballrooms.

Q

What are the upcoming events you (Hilton) are planning?

Well, it is the first time I am here in India and sure, it won’t be the last time post this visit. I am really enjoying this trip and like the colorful India, especially the Masala Chai in beverages. However, Turkish coffee is my all time favourite (she laughs). I believe it is very important to improve your relationship with

your clients, tour operators and corporate companies who would like to come to Turkey. We like to talk to each other, we like to smile all the time, we like to share things and we should get closer as we have more common things. Then, of course, Indian culture and people, we should focus on their needs and expectation to provide customised service to Indian guests. For example, Indian people prefer to eat only Indian food. Therefore, we have just taken good care of it and signed a contract for them. We are opening very soon an Indian restaurant in Hilton Istanbul Bosphorus move to very soon to the end.

Hilton has a big global sales office in India with well-organized and hardworking team. We have many agencies

to work together. We are planning FAM trips to show our hotels to tour operators for the upcoming weeks.

Ferah Diba Yağan Cluster Director of Sales (Conrad Istanbul Bosphorus, Hilton Istanbul Bosphorus, Hilton ParkSA Istanbul)

TRAVEL AND HOSPITALITY | APRIL 2016

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INTERNATIONAL

Taiwan: an idyllic country to visit Taiwan is a beautiful country and offers many exciting options for travelers. The country is gradually becoming popular among international travelers including Indians.

v B PREM KUMAR Y

evening. Away from the city center and deep

ographical landscapes. Its pleasant climate

With an aim to promote and popularize Tai-

in the mountain, Silks Place Taroko is the

makes it a favorite scenic area for travelers

wan’s tourist destinations in India, China Air-

mountainside hotel located in Hualien County.

visiting the Taroko National Park. Another

lines (CAL), the flag carrier of Taiwan, recently

It is the only 5-star hotel within the Taroko

landmark attraction in Taroko National Park,

organized a familiarization trip to Taiwan for

National Park. At the hotel after having din-

we visited was Changchun Shrine, which is a

a group of travel professionals from India. I

ner, we enjoyed a very colorful cultural

shrine complex in near Xiulin town. It is one

was also part of the trip. It was a pleasant and

evening.

of the major picturesque points of the park,

superb experience to fly in the National Car-

Hualien County has the largest county of

with the view of the mountains and the wa-

rier of Taiwan. Right from boarding the flight

Taiwan in area. It is located on the country's

terfall, and one of the main memorials for vet-

in Delhi to deboarding in Taipei Airport, we

mountainous eastern coast. Hualien County

erans. Trekking the Shakadang trail was

were taken care of with utmost warmth and

boasts many natural tourist attractions, muse-

another amazing experience.

hospitality.

ums, historical buildings, temples and shrines

After such an amazing experience, we re-

On the first day of the trip in Taiwan, China

and theme parks, which include the famous

turned to Taipei in the evening. The next day

Airlines conducted a B2B workshop in hotel

Taroko National Park named after the Taroko

we visited Taipei 101 Observatory, which is

Howard Taipei for the visiting group at hotel

Gorge, its landmark gorge. Sights in the park

located in close proximity to the Taipei World

Howard Taipei, where the group interacted

include Tunnel of Nine Turns, Eternal Spring

Trade Center. As the name suggests, this

with the local travel agents and tour opera-

Shrine also known as Changchun Shrine,

super-tall tower has 101 floors. Visitors can

tors. The both sides had a very productive

Yentzihkou also called Swallow Grotto and

go up to 91 floors. The tower gives an amaz-

meeting.

Tienhsyang. The next day we saw Tianxiang

ing panoramic view of Taipei city. Taipei 101

On the same day, the group reached Taroko

(Tianhsiang), a river terrace in the Taroko Na-

Observatory was built in five years and be-

National Park located in Hualien County. On

tional Park. Being located at the center of the

come ready in 2004.

the way to Taroko National Park, we enjoyed

Taroko Gorge, Tianxiang holds fascinating ge-

sightseeing which included beautiful river, mountains and waterfalls. We stopped and walked along the way to experience awesome views at Swallow’s Grotto also known as Yanzihkou. Stone structure along the Liwu River was spectacular.

After this amazing expiring on our first day, we checked in hotel Silk Place Taroko in the

40

TRAVEL AND HOSPITALITY | APRIL 2016

We had a lavish lunch at Khana Khazana, a

April 2016--final magazine_Layout 1 07-Apr-16 9:46 PM Page 41

INTERNATIONAL

brated the Year of the Monkey under the theme ‘Golden Monkey Offering Peaches.’

An interesting and fascinating experience was that of visiting Sun Moon Lake just before the day we returned from Taiwan. Sun Moon Lake is the largest body of water in Taiwan and a renowned tourist attraction worldwide.

The lake is located in Yuchi Township in Nantou County.

We visited Sun Moon Lake Visitor Center and experienced Cruise in Sun Moon Lake. We also enjoyed ride in cable car and visited Formosan Aboriginal Culture Village near Sun Moon Lake.

The island nation has every tourist delight: from natural beauty such as mountains, rivers, national parks, lakes, beaches and wildlife to restaurant of Indian cuisines in Taipei. Food

ruary 1995. In 1998, the building was reno-

historical heritages such as palaces, monu-

was very delicious and of good quality. The

vated and opened as Beitou Hot Spring Mu-

ments and museums. The country represents

restaurant is very well located and walking

seum.

a magnificent blend of modernity and tradi-

distance from the Taipei 101 Observatory. The

On the fourth day of our visit, we went to

tions. It has a very robust transport infrastruc-

city has a many Indian restaurants, which

Taoyuan and checked in The Westin Tashee

ture. Taiwan is also a popular shopping

offer a variety of Indian foods. After that we

Resort, an excellent resort to stay. In the

destination. Gradually, Taiwan is becoming a

went for shopping for an hour. Taipei is a

evening, we went to see the inauguration of

popular tourist destination. The country

wonderful city for shopping for variety of

colorful Taiwan Lantern Festival at Taoyuan,

boasts of everything that a tourist can expect

goods such as electronic, cloths etc, but you

which has become an annual popular festival

from a tourist destination. In all we spent

must bargain for good price. Then we left for

in Taiwan that attracts tourists from across the

seven days in Taiwan and our group had a lot

Beitou Hot Spring Museum, where we saw the

world. Taiwan Lantern Festival 2016 cele-

of fun there.

museums and had Hot Spring Experience at Atami Hotel. The Beitou Hot Spring Museum is located in Beitou District, Taipei. The museum has a victorian-style building built with red bricks and wooden weatherboards. The museum building was originally built in 1913 during the Japanese rule of Taiwan as Beitou Public Bathhouse, the largest bathhouse in East Asia at that time. However, the building went through many changes in later years once Japanese left the rein of Taiwan.

Taiwan’s Ministry of the Interior designated the building as a class 3 historical site in Feb-

TRAVEL AND HOSPITALITY | APRIL 2016

41

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INTERNATIONAL

Nijhawan Group now represents Nusa Dua Beach Hotel & Spa, Bali in India Nusa Dua Beach Hotel & Spa has appointed Nijhawan Group as their Sales & Marketing Representative office in India, in order to serve their valued clients better & increase their market share from India.

The Nusa Dua Beach

Commenting on the occasion, Ankush Ni-

Hotel & Spa is pioneer

jhawan MD-Nijhawan Group stated that “We

of luxury accommoda-

are delighted with this collaboration as India

tion within the Nusa

is the seventh biggest market for Indonesia &

Dua area, famous for

the number of Indian travellers to Bali is in-

their Landscapes gar-

creasing, especially for incentive trips. India

dens by the white

is one of the fastest growing markets of out-

sandy beach & Bali-

bound tourists & we are positive to increase

nese heritage gate ar-

the number of Indian visitors to Nusa Dua

chitecture. The 5-Star diamond

resort

has

Iva Farida

Ankush Nijhawan

Beach Hotel & Spa”.

Nusa Dua Beach Hotel & Spa has a strategic

welcomed a ray of Kings, queens, presidents

the resort stated that “We are committed to

marketing plan with Nijhawan Group to de-

& other dignitaries from all over the world

bring people closer to experience Balinese

liver personal customer service & speed the

since opening day. The newly renovated 382

Hospitality even before they step into the is-

inquiries while simplifying the way hotel in-

guestrooms and suites embody charming Ba-

land of Bali and this initiative will position us

teracts with its Indian agent network. The

linese ambiance. It boasts an extensive range

to serve better in our key growth market,

hotel was recently honoured with the highest

of rejuvenated guest rooms and suites with

India”. Nusa Dua Beach Hotel & Spa is one of

prestige Tri-Hita-Karana Award for their

complete facilities while still retaining the Ba-

the best when it comes to customer service

achievements to promote and develop sus-

linese heritage concept with modern com-

especially for Individual travellers, Corporate

tainable tourism added, Farida.

forts.

& MICE business – by bringing the Balinese

Iva Farida, Director of Sales & Marketing for

heritage concept with a modern style.

Clocking robust growth in Indian tourists footfall

have teamed up with our major distribution partners and online travel agencies to conduct campaigns in all forms of media including print, digital, social and small screen till April. Moreover our campaign in collabora-

With development being firmly placed on the agenda, Tourism Australia is moving on the path to achieve Tourism 2020 strategic Plan.

v B SWAATI CHAUDHURY Y

We are at a time when Indian travellers are breaking all boundaries in search of ex-

by TNH DESK

tion with Cox & Kings, Mercury travels, MakeMyTrip, Yatra, Vacations Exotica and SOTC will put the focus on the best tourist attractions and unique Australian experiences. Aimed to increase the awareness on Nishant Kashikar Country Manager, India and Gulf, Tourism Australia

Australia as a prospective tourist destination that will increase the Indian visitation drive, there will be destination content integration

achieve sustainable growth arrivals and ex-

projects showcasing the country on televi-

penditure in the current year.

sion shows.”

periential tourism. Tourism Australia has

Nishant Kashikar, Country Manager, India

The tourism group is also exhibiting the

drawn up Tourism 2020 Strategic Plan and

and Gulf, Tourism Australia commented, “In

country as a passionate, unique and inno-

in keeping with its commitment, it aims to

an effort to cash on the peak travel season

vative culinary destination to Indian trav-

consolidate on the robust foundation and

during the period from April to June, we

ellers.

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INTERNATIONAL

VFS Global to operate Turkey VACs in India

tourism and economy.”

16 Turkey VACs across India launched. Two centres launched in Nepal and Maldives.

bound travellers from India for both leisure

Commenting on the new centre, Vinay Malhotra of VFS Global, said “Turkey has always been a highly attractive destination for outand business. We are truly privileged to partner with the Embassy of the Republic of Turkey and believe the opening of these centres in India, Nepal and Maldives will well serve the needs of travellers keen to visit this beautiful country.”

The key features of the centres include: • Professional staff with local language capability to handle queries and applications • Well-appointed centre for enhanced comfort of applicants • Automated queue governance for smooth flow of applicants • Dedicated website for easy access to information including visa categories & require-

H. E. Dr. Burak Akçapar, Ambassador of the Republic of Turkey to India, Nepal and Maldives along with Vinay Malhotra COO South Asia & DVPC, VFS Global inaugurating the Turkey Visa Application Centre

ments

The launch was announced by His Excel-

Burak Akçapar said, “Starting from 1 April

ments and personal information

lency Dr. Burak Akçapar, Ambassador of the

2016, the VFS visa application centres will be

Republic of Turkey to India, Nepal and Mal-

the main channel for submitting applications

dives, at the agreement signing ceremony at-

for Turkish visas from India, Nepal and Mal-

tended by senior consular officials and

dives. Currently, we are receiving about 100

members from the trade fraternity, in New

visa applications a day. This is a major im-

Delhi. The agreement was signed by His Ex-

provement which gives the applicants a better

cellency Dr. Akçapar and Vinay Malhotra, COO

and easier visa service.”

– South Asia and DVPC, VFS Global.

He added, “India and Turkey share much in

With this exclusive partnership, VFS Global

common. Our ties with India are based on mu-

has become the only authorised visa process-

tual respect, friendship and solid cooperation

ing service provider in the three countries for

in both political and economic fields as well

the Government of the Republic of Turkey.

as on excellent people-to-people relations.

Services at all locations will commence from

We are determined to do our best to open the

April 1, 2016.

gates wider for Indian nationals who wish to

Travellers from India, Nepal and Maldives

visit Turkey, which is already one of the top

can now apply for Turkey visas at centres lo-

destinations for tourism worldwide. The

cated in New Delhi, Mumbai, Gurgaon, Ja-

opening of these visa centres is a very impor-

landhar,

Kolkata,

tant step in India taking its rightful place in

Chandigarh,

Ahmedabad,

Pune,

Jaipur,

Goa,

the tourism world. I am confident that these

Puducherry, Kochi, Trivandrum, Chennai, Hy-

Bengaluru,

centres will help us in achieving our aim to

derabad, Kathmandu (Nepal) and Male (Mal-

make the visa procedure even faster and

dives). The enhanced service network will

smoother. Turkey is committed to positively

save time and travel expense for applicants,

enhancing cooperation with India. I believe

and will speed up the visa application

that the launch of these visa centres will con-

process.

tribute to the enhancement of the cooperation

Speaking at the launch, His Excellency Dr.

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TRAVEL AND HOSPITALITY | APRIL 2016

between Turkey and India in the fields of

• 100% secure handling of passports, docu• Door-step delivery of passports • Premium Lounge for personalised and comfortable service

Turkey Visa Application Centre in Delhi Address: Joint Visa Application Centre, Shivaji Stadium Metro Station, Baba Kharag Singh Marg, Mezzanine floor, New Delhi-110001, India Helpline: +9122 67866029 Website: http://www.vfsglobal.com/turkey/india/ Business hours: 0900 hrs to 1600hrs (Monday to Friday) Submission Timings: 0900hrs – 1500hrs| Monday - Friday (except holidays as declared by the Embassy) Document Collection: 0900 hrs – 1700hrs| Monday - Friday (except holidays as declared by the Embassy) *VFS Global will be responsible only for accepting applications for the Embassy of the Republic of Turkey and Consulates General of the Republic of Turkey in India. All applications submitted will continue to be assessed and processed by the Embassy of the Republic of Turkey and the Consulates General of the Republic of Turkey in India. Timelines for turnaround of visas are as per the discretion of the authorities.

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EVENT WATCH

TRAVEL AND HOSPITALITY | APRIL 2016

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MOVING ON

Indraneel Benadikar Market Director of Sales and Marketing, Marriott Properties in Pune Indraneel Benadikar has been appointed as the Market Director of Sales and Marketing for the Marriott properties in Pune. In his new role, he will oversee Sales and Marketing activities with a focus on developing and implementing multi-hotel strategies for all participating properties. Indraneel holds a Diploma in Hotel Management from IHM Ahmedabad and an MBA from Narsee Monjee Institute of Management Studies.

Indraneel joined Marriott as a part of the opening team at the JW Marriott Juhu in 2001 and since then has held several positions in Sales, Marketing and Revenue Management disciplines; both in India and across South East Asia.

Alejandro J. Leo Cupulis Director of Spa and Recreation at Grand Hyatt Goa Alejandro J. Leo Cupulis has been appointed as the Director of Spa and Recreation to spearhead the Shamana Spa at Grand Hyatt Goa. He holds an experience of over 16 years in the spa industry. Alejandro hails from the land of tequila, Merida, Mexico. After starting his career in 2000, Alejandro has worked with leading international brands like Le Meridien, Rosewood and Orient Express Hotels.

Before joining Grand Hyatt Goa, Alejandro held the responsibility as Corporate Spa Director at Hard Rock Hotels and Casinos in Mexico and Dominican Republic; overlooking a team of 500 employees and developing concepts and new designs.

Dieter Vranckx Vice President Sales for Asia Pacific in Lufthansa Group Dieter Vranckx has been appointed Vice President Sales for Lufthansa Group in Asia Pacific. He will lead the airline group’s regional headquarter in Asia Pacific with immediate effect. Based in Singapore, he is responsible for managing and directing sales at all markets in this region. “I am very much looking forward to be back in Asia after 10 years since my previous assignment in Hong Kong,” said Dieter Vranckx.

Prior to this position Dieter Vranckx held a variety of positions in Passenger Sales and Cargo within the Lufthansa Group, including Vice President, Head of Sales & Marketing Switzerland, Germany and Austria for Swiss International Air Lines in Zurich.

Meena Rewari Director of Sales & Marketing, Hyatt Regency Chandigarh Meena Rewari has been appointed as the Director of Sales & Marketing of Hyatt Regency Chandigarh. Her career in Hospitality Sales spans almost two decades across association with brands like The Park Hotels, The Oberoi Group and Hyatt Hotel Corporation. Her knowledge, experience, impeccable knack for customer engagement and determination to achieve growth make her the best suited choice for this position.

Meena’s wanderlust makes her want to explore many destinations within and outside the country. She is a voracious reader, a good orator, an avid yoga student, loves watching sports like Tennis, Basketball, Cricket and enjoys cycling and brisk walking.

Dhananjay Kumar General Manager, The Suryaa, New Delhi Dhananjay Kumar has been appointed as General Manager of The Suryaa, New Delhi. He is one the most well established names in the hospitality sector. With over 21 years of experience, for the brands like Radisson Blu Hotel (Chennai), Hilton(Chennai), Technopak Advisors Private Limited (Gurgaon), The Claridges Hotel (New Delhi), Shangri – La (New Delhi), Oberoi Hotels and Resorts, The Park Royal (New Delhi), DLF Hospitality (Gurgaon), & Hyatt International. His last assignment was with Radisson Blu Marina as General Manager.

Kumar’s last stint at The Suryaa was as a Resident Manager for a year in 2012.

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MOVING ON

Puneet Baijal General Manager, Hyatt Regency, Chandigarh Puneet Baijal has been appointed as General Manager at the new Hyatt Regency, Chandigarh. To Baijal, "leadership is action, not position". A determined yet considerate leader, he sees his new role as an opportunity to be able to serve his fellow team members and local community. As a hotel general manager, Baijal is looking to develop future hospitality talent and, whilst in Chandigarh, contribute to the growth of the Hyatt Brand. Born and raised in Gwalior, Baijal graduated in hotel management at IHM Hyderabad.

With a hospitality career spanning over 17 years, Baijal is respected for his expansive knowledge of the hotel industry, and brings with him to Chandigarh a broad experience of working with a number of Hyatt brands.

Guenter Gebhard General Manager of Mandarin Oriental, Bodrum Mandarin Oriental Hotel Group has announced the appointment of Guenter Gebhard as General Manager of Mandarin Oriental, Bodrum. He joined the Mandarin Oriental Hotel Group in from One & Only Hayman Island, which is an award-winning Australian resort located on the Great Barrier Reef. Gebhard brings with him over twenty years of experience in the global luxury hospitality industry. A German national, he speaks a variety of European languages and has a good understanding of Arabic. He brings experience with senior management roles at Mazagan Beach & Golf Resort in Morocco, Atlantis the Palm in Dubai, St. Regis, Bangkok and a global role as Director of Operations, Restaurants & Food and Beverage Operations at Jumeirah Group, together with other assignments in the Middle East, Germany and New York.

Tomoyuki Kiga Chef de Cuisine at JW Marriott New Delhi Aerocity The 523-room JW Marriott New Delhi Aerocity has appointed Chef Tomoyuki Kiga as Chef de Cuisine for its signature restaurant Akira Back which specializes in Japanese cuisine with a Korean essence. Chef Tomoyuki comes with six years of experience in handling kitchen operations and management. After intensive training in culinary arts from L’EcoleVantan in Japan in 2010, he started his career in as Line Cook for Ristorante Aso in Daikanyama, Japan. After spending two years at his first assignment, he moved to Yellowtail in Las Vegas and joined the restaurant as Chef de Partie. Chef Tomoyuki believes that food isn't only just about pleasing one's palate but it can also be the center of one's memories. The desire to not just prepare good food but lasting memories inspired him to become a chef.

Debra Meiburg MW Cathay Pacific Wine Consultant Debra Meiburg has been appointed as the wine consultant for Cathay Pacific Airways. Master of Wine, she is a highly regarded Hong Kong-based wine expert, has become the most recent addition to the airline’s wine panel.

Debra Meiburg MW is an award-winning author, educator and international speaker who holds one of the top honours in the wine world, Master of Wine. This is the first time she has teamed up with an airline to select fine wines for the enjoyment of passengers on board.

Born in California and a resident of Hong Kong for more than 25 years, Debra has extensive writing, judging and educational experience in the wine world. She was ranked seventh in The Drinks Business magazine’s list of the “Most Powerful Women in Wine” and was named as one of the “7 People to Watch” by Decanter Magazine.

Rohan Kulkarni Sales Manager for Trafalgar in India Rohan Kulkarni has been appointed as Sales Manager for Trafalgar in India. A commerce graduate from Mumbai, Rohan had done his MBA in Travel & Tourism from Kuoni Academy. He has previously worked with organisations like SOTC Kuoni and Thomas Cook India amongst others. With more than 5 years of experience, his new role will entail servicing and engaging the travel trade partners and grow the brand. A keen footballer, he loves to spend spare time with his family and listing to Retro music.

TRAVEL AND HOSPITALITY | APRIL 2016

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EVENT WATCH

Skal Delhi Meet Members of Skal International Delhi met on 30th March at ITC Maurya, New Delhi. On the occasion, Skal Delhi felicitated its past presidents and gave farewell to its outgoing coordinator O.P. Rajput.

In addition, Skal ball portraits were displayed at the meet. As always, members also had scrumptious lunch.

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EVENT WATCH

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DL (ND)-11/6167/2014-15-16 | DATE OF POSTING: 6-11 OF MONTH | rNI NO.: DELENG/2010/33723 | DATE OF PUBLISHING: 4 th OF THE MONTH