DADE ASSISTANCE

This department provides direct support to the President, Executive Board and the Governing Bodies of Liga Portugal.

This department is responsible for organising, coordinating and executing all the actions inherent to the advisory, secretarial services and protocol of the Executive Board, as well as advising on the interconnection between the various Liga stakeholders, public and private entities.

This department manages the logistics related to meetings, acts of representation, visits, invitations, and others. It also ensures the correct implementation of protocol norms at events hosted by Liga Portugal, and supports the various organisational procedures.

This department, during the 2022-23 season, will manage and control the agenda and appointments of the President, the Board of Directors, the Executive Board and the Governing Bodies, also providing support to the General Assemblies, the Jurisdictional Council, among others.

It will also prepare, register, and promote the dissemination of dispatches, circular letters, communiqués, internal communications and other decisions of the President, the Executive Board and the General Meeting Board.

It will continue to assist in practical matters of work expedient, in the preparation of various documents, such as presentations, letters, internal and external communications and others. A document management platform will be implemented, with a view to improving the arrangement of the physical and digital archives of information.

This department will also be responsible for monitoring the administration of various meetings, including: 1) Liga Portugal Board Meetings, 2) Executive Board Meetings, 3) Open Week Meetings, 4) Liga Portugal Centralização Board of Directors Meetings, and also the meetings for the coordination of major events, such as the meetings of the Final Four and Thinking Football Summit. This service will be responsible for convening, managing and organising meetings by preparing the supporting documentation prior to the meetings, following up the meeting and preparing the respective minutes.

This department will also give its support to other meetings where the President and Executive Management participate, namely: Social Dialogue Commission, Board of Directors of the Fundação o Futebol, League Delegates to the General Assembly of the FPF, and others that require intervention by Liga Portugal. It is DADE's responsibility to follow up all communications received from the European Leagues and to expedite the entire procedure resulting from meetings and interventions in this area.

DADE is responsible for the management and organisation of the General Meetings, collaborating with the Board of the General Meeting in all activities related to this event, namely: sending out notices of meeting, sending supporting documents, checking credentials, preparing the presentation and monitoring of the entire event. Between 3 and 5 general meetings are planned for the 2022-23 sports season.

This department manages the Protocol in various events organised by Liga Portugal (sporting or institutional) and in representations made by the League.

It should be noted that the Protocol issues invitations, coordinates confirmations, prepares the seating and welcomes guests on the day of the event. The following events will be held throughout the season: Kick-Off,

Final Four, Annual Meetings, Presidents' Summit, Thinking Football Summit, Ambassadors' Induction Ceremony and Partner's Day, among others that may be implemented.

When it comes to events outside the organisation, this department manages the respective delegations.

The department is responsible for the management of all individual data that is communicated to Liga Portugal, through Form R, and that is destined to the normal operation of the activity. Regarding the event and guest management platform, it will continue to be permanently updated according to the changes made to our databases during the 2022-23 season. During this season it is expected that the databases of DADE will be continuously integrated and updated in the CRM platform.

TRANSVERSAL PROJECTS AND ACTIVITIES

1. Kick-Off 2022-23

2. Liga Portugal bwin

3. Liga Portugal SABSEG

4. Allianz CUP

5. Playoff Liga Portugal

6. Working Groups and Annual Meetings

7. Presidents Summit

8. Match Center

9. Consultancy to Liga Portugal Sports Societies

1.1. Activity Planning and Budgetary Control

1.2. Administrative and Financial Monitoring

1.3. Liga Portugal SABSEG Infrastructure Fund

1.4. Competitions Licensing Manual

1.5. Totonegócio

1.6. Liga Portugal Infrastructure Management HUMAN RESOURCES

1.7. Worker Portal

1.8. Training Programme 2022-23

1.9. Management and Evaluation Performance System

2. STRATEGIC PLANNING AND MANAGEMENT CONTROL DEPARTMENT STRATEGIC AND MANAGEMENT CONTROL

2.1. Follow-up and Monitoring of the Strategic Plan 2019-2023

2.2. Board Meetings

2.3. Development and follow-up of new projects and new business areas

2.4. Monitoring of Incentives

2.5. Portuguese Professional Football Annual Report 2021-22 - 6th edition

2.6. Liga Portugal Barometer and Observatory DATA CENTER

2.7. Collecting and Processing Cross-Organisation Data

2.8. Data Collection and Processing for Statistical Publications

2.9. Development of a centralised internal data platform for Liga Portugal

3. COMPETITIONS DEPARTMENT

3.1. Match Scheduling and Sports Calendar

3.2. Preparation for the New Sports Season

3.3. Monitoring the sports season

3.3.1 Health Department

3.3.2 Security Department

3.4. Technical Inspection Committee (CTV)

3.5. Stadium Licensing

3.6. Regulatory Monitoring of Turf Conditions

3.7. Workshop with Liga 3 Sports Societies

3.8. Delegates Project

3.9. Refereeing and Video-Assistant Referees

3.10. Analysis of the Competitive Models

3.11. Infrastructure Module

3.12. Club Portal

4. LEGAL DEPARTMENT

4.1. Monitoring of Protocols, Contracts, and Legal Situations

4.2. Regulatory Amendments

4.3. Monitoring the activity of the commercial companies owned by Liga Portugal

4.4. Legal Monitoring and Participation in Legislative Amendments

4.5. Joint Arbitration Committee

4.6. Other projects

5. CONTRACT REGISTRATION DEPARTMENT

5.1. Registration of contracts of players, coaches and other sports professionals

5.2. Salary Compliance Monitoring for Players and Coaches

5.3. Competitions Licensing Manual

5.4. Protocol with the Foreigners and Borders Service (SEF)

5.5. Protocol with the Association of Football Doctors (AMEF)

5.6. Compensation List

5.7. TRANSFER Platform - Monitoring the needs of Sports Societies

6. MARKETING, COMMERCIAL & BUSINESS DEVELOPMENT DEPARTMENT

MARKETING AND EVENTS

6.1. Transversal Projects to the three Competitions

6.2. Liga Portugal SABSEG First Board

6.3. Roadshows

6.4. Liga Portugal Trainee Programme

6.5. 360º Season Campaign

6.6. La Liga Promises

6.7. Talent Legends Liga Portugal

6.8. Marketing

COMMERCIAL AND SPONSORS

6.29. Sponsors and Partners Governance Model

6.30. Monitoring the Return on Investment of Sponsors and Partners

6.31. Charm Initiatives with Sponsors and Partners

6.32. Consultancy to the Liga Portugal's Sports Societies - Commercial Scope

6.33. Commercial Activity and New Business

BUSINESS DEVELOPMENT & INTERNATIONALISATION

6.34. Supporting international rights holders of Liga Portugal competitions

6.35. Creation of personalised content for each international market and implementation of a GLOCAL strategy

6.36. Development of strategic alliances with Leagues, Federations and other international institutions

6.37. Promote the representation of Liga Portugal in international events

6.38. Partnerships with international communication agencies 7. CONTENT & MEDIA DEPARTMENT

Seemingly far away, given the tempestuous times that our Society has gone through, but without forgetting when we started - July 30, 2015 -, the moment the Board that is currently in charge took office - and which is in its second termof the Institution (2019-23 quadrennium), who found a completely catastrophic scenario, in a clear imminent economic and financial insolvency.

Focusing on all the difficulties and also on the goals planned for the path to follow, the work carried out to date has been made possible by an effective survey of problems and concerns, leading to financial restructuring, based on various pillars such as discipline and professionalism, always with the main objective of maintaining, obtaining and attracting new sponsors. This path has allowed a sustainable growth of the League's revenues, as has been seen in each management instrument.

The annually planned priorities were unequivocally executed with the utmost accuracy, never undermining the need for the sustained balance of the Liga Portugal in its various quadrants, but naturally, and foremost, in its financial aspectan essential pillar of stability in all organised structures.

Thus, the first four years of this Board were ones of thorough renovation and restructuring, counting, as could only be expected, on the collaboration, commitment and effort of all. Only in this way, and with a view to achieving common working methods, did it become a reality to cover all the negative retained results accumulated in the years prior to 2015, which amounted to five million euros.

Few anticipated this favourable outcome, but the meticulous and professional management that was urgently needed was achieved.

The effort made allowed for a quick and immediate learning process regarding the present and consequently the future. Raising the credibility of the Liga Portugal was never one of this Board's objectives.

On the eve of another Kick-Off, where the next season will formally start, and having this budget as a basis, a relevant management instrument, we stress that it is based on maintaining the principles of Credibility, Talent, Spectacle and Aggregation. Values to which are added the consolidation of the best international practices, based on planned and envisaged objectives and activities, with a focus on the various pillars/goals and positions of Liga Portugal.

In the financial year under review, the budget proposal is naturally balanced in the sense that it allows Liga Portugal to continue in the unequivocal need to obtain/execute its positive results. It should be remembered that since the 2015-2016 financial year, the operating results have always been positive, fully complying with the various targets/plans/ decisions recommended and approved at the various General Assemblies for the rendering of accounts of the organisation.

The Activity Plan under analysis highlights the continuity of the acknowledged excellent organisation of professional competitions, in full contribution and respect for the primordial economic sustainability of the Institution and of course of its Members.

Following the organisational work carried out in recent seasons by Liga

Portugal, new associated companies were formed, namely the Fundação do Futebol. During this season, the creation of new member companies was also approved, such as the Liga Portugal Talent Business Center, Liga Portugal Centralização, Liga Portugal Comercial and Liga Portugal Infraestruturas.

All these companies expect positive results, with the inevitable exception of Liga Portugal Centralização, for reasons intrinsically linked to future investment in this area. The results of the Fundação do Futebol, Liga Portugal Infraestruturas and Liga Portugal Talent Business Center will be integrated in the associative results, while Liga Portugal Centralização and Liga Portugal Comercial, due to the nature of their respective activities, will be reflected in the commercial results.

The expenditure of Liga Portugal will continue to be closely scrutinised, not only because of the numerous efficient internal control mechanisms introduced and improved over the years, but also because of the prudent investment in the structure, which must be organised, efficient, committed, professional, competent and adjusted to reality. This is the formula that will enable us to achieve the various objectives proposed, given the clear recognition of our Members and the football industry.

On the basis of maintaining the execution of the organised and professional work done by this Board, and solidifying the financial stability of the Institution, the budget for the 2022-23 season foresees total revenues of €23.5M and expenses of €22.4M. We anticipate another positive operating result of about €1.1M, which reflects our careful management of costs and revenues. The graph below shows the evolution of income, expenses and respective operating results in recent years.

For the current season, the goals and concerns of Liga Portugal were enormous and of high complexity, given the clear need to maintain its organization of excellence of its competition, with all the factors that we are familiar with, as well as the various setbacks that we had to overcome as a result of the current global situation. More than ever, and in this financial year, we have seen that the work done in the past has been well traced and implemented based on unity and the relentless search for better and greater opportunities for the football industry.

Therefore, the budget we present for 2022-23 is, as previously mentioned, translated into a budget that reflects a natural evolution, consolidating the maturity and total financial stabilisation of Liga Portugal.

This Board will advocate for continuity, based on the management and operational discipline of previous seasons, while on the other hand investing and executing specific and relevant projects, providing professional and structural stability to the organisation and its competitions, in order to develop important strategic activities in a sustainable way.

Consolidating the maturity of the Liga Portugal is a key objective. There is also an urgent need to continue to create greater competitiveness, investment, new support tools and organisation, without forgetting the essential and inviolable need to maintain its positive results in a continuous and consistent manner.

Under this perspective, and despite the

expenses in the budget being higher than the budgeted expenses in the homologous period, they are mainly due to a high distribution among the Sports Societies in what refers to the participation values in the Allianz CUP, also highlighting all expenses associated with the organisation of more games of the referred competition, as well as the value of the brand activations of the new sponsorships associated to the competitions.

The current period is, more than ever, one of constant challenges for Professional

Football, in the incessant search for more and better services, and for new business models and sources of funding. Liga Portugal will continue to be particularly attentive to new challenges and specific targets. This Board stresses once again that Portuguese Professional Football urgently needs support measures that are equal in relation to other sectors, issues that are awaiting immediate and important resolution.

Liga Portugal will do everything in its power to ensure that these goals are achieved with the urgency that the needs dictate, in the near future. The current Board will not detract from its vision, planning and focus, so carefully outlined in the pursuit of the execution of its goals.

The financing structure of Liga Portugal is divided into income, expenses and distribution of funds to the Sports Societies. In a simple and schematic way, Liga Portugal presents the following Funding Model.

2. Operation of the Professional Competitions

1) Naming Sponsors

2) Sponsors

3) Official Partners

4) TV Share

5) Tickets and Hospitality

6) Other Income

2. Associative and from LP

1) Registrations and Transfers

2) Fines and Protests

3) Associative Shares

4) B-Teams Shares

5) Sports Betting

6) Official Products

7) Other Income

1. Organisations and Entities

2. Events and Official Products

3. Structure and Services

1. Direct Distribution

1) League Cup Prizes

2) Commercial Rights

3) B-Teams Shares

4) Sports Betting

5) Solidarity mechanisms for relegated teams

6) Stadium Surveillance System

2. Indirect Distribution (incurred costs)

1) Anti-Doping Control

2) Match Balls

3) Kit Distribution

4) Referees

5) Observers

6) Delegates

7) AG Fund Dec 17

The proposed operating budget, as in previous seasons, is available at the end of this section, in a comprehensive and detailed manner. Taking into account the provision of information in its entirety, the following chapters will briefly analyse the various estimates of both income and expenses and, naturally, the respective results.

Thus, and based on the last four seasons, for the 2022-23 season, the following funding structure is envisaged:

The income of Liga Portugal is subdivided into income from the commercialisation of professional competitions and associative income, and Liga Portugal.

Income from the professional competitions, formerly known as commercial income, refers to all activity from Liga Portugal outlined by the Sports Societies, and includes all income related to the organisation and

practice of Professional Football and its competitions. The associative and Liga Portugal incomes refer to all the revenues derived from the statutes, which purpose is to contribute to the Liga Portugal running costs, as well as the income from new revenue drivers, such as consulting, official products sales, training, development of studies and information reports, among others. Compared to previous seasons, both associative and commercial incomes from the professional competitions remain consistent.

Compared with previous seasons, there has been a line of continuity, both in associative income and income from the operation of professional competitions. However, it is important to mention that for the next season we foresee an increase in income from the exploration of professional competitions of approximately 16%, substantially derived from the obtainment of new sponsorships, which will make it possible to give more notoriety to professional competitions. With regard to associative and Liga Portugal income, as a result of some projects being transferred to the new member companies of Liga Portugal, an increase of around 0.4% is expected.

The estimated associative and Liga Portugal for the next season is around €6.1M, representing 26% of the total income. Thus, the most relevant items correspond to enrolments and transfers and fines and protests, representing about 60% of the income of this nature.

On the other hand, revenues from sports betting (Placard and Online Betting) are also important in the structure of this income. Given the preponderance and the current relevant trend, it is expected that, for the next sports season, they will reach 35% of the associative and Liga Portugal income.

Thus, for the 2022-23 sports season, the following distribution of the associative and Liga Portugal income is estimated:

Revenues derived from the operating income of the professional competitions naturally play an important role in the structure of the total income of Liga Portugal, with a significant weight of 76% for the season under review Therefore, it is expected an income of this nature of around €17M.

With the naming sponsor for the Liga Portugal 1, BWIN, being maintained, and the renegotiation for the naming sponsor of the Liga Portugal 2, SABSEG, as well as the renegotiation, in the season under analysis, of some of the existing contracts, it is expected an increase in the value of sponsorships derived from the exploration of professional competitions. For this sports season, the following distribution of income from the exploration of professional competitions is foreseen:

Regarding online betting, it should be noted that this revenue derives directly from the Special Tax on Online Gambling (IEJO), so in the future discussion and approval of the State Budget for the year 2023, similarly to the change made in the State Budget for 2020, there may eventually be changes in the calculation of this tax, which naturally we cannot predict its impact on the budget of Liga Portugal.

Compared to the predicted execution of the previous season, and despite the cautious budgeting of most of this revenue, an increase in income of around 10% is foreseen. However, due to their nature, their execution can be highly changeable. This item also includes all direct and indirect costs borne by the Liga Portugal associates.

The distribution is carried out by Liga Portugal either directly, through the distribution of funds to the Sports Societies, or indirectly, by bearing the costs inherent in the organisation of the competitions. As can be seen through the analysis of the graph below, this item has had a positive evolution over time, with the exception of the 2020-21 season, which due to the reduction of the competition framework, also led to a smaller distribution of funds to Sports Societies. For the 2022-23 season, an increase of around 9% is forecast in relation to the predicted execution for the current season, thus reaching the amount of €9M.

As far as direct distribution is concerned, it is estimated that for 2022-23 a total prize money of €2,3M in the Allianz CUP compared to the €2,1M distributed in 2021-222. This increase comes from the renegotiation of the sponsorship contract inherent to the competition.

With regard to B-Team shares - to be distributed equally among the teams participating in the Liga Portugal 2, and with the amounts to be settled for each B Team provided in the respective regulations -, it is planned to maintain this item for this sports season, since two B Teams will continue in this competition in 2022-23.

On the other hand, and as has been the case since 2018-19, with the change in the concept of TV quotas approved by the Sports Societies, a solidarity mechanism was created in the amount of €300,000, to directly support the Sports Societies that were relegated to the Liga Portugal 2. On the other hand, although regarded as an indirect distribution in this document, an amount of €550,000 is set aside as a fund to deal with any unforeseen circumstances that may arise.

The expenses with surveillance in the stadiums of the Sports Societies participating in the Liga Portugal 2 represent, as already occurred in the previous season, a direct contribution to the Sports Societies.

Thus, and in what concerns the direct distribution, apart from the revenues related to sports betting, where Liga Portugal simply intermediates the operation, it will have the following structure in the 2022-23 season:

The indirect distribution includes all the expenses incurred by Liga Portugal inherent to the organisation of its professional competitions. In this sense, Liga Portugal envisages to continue supporting Sports Societies in general, in relation to the expenses inherent to the anti-doping control operations, within the scope of professional competitions, and also expenses regarding the acquisition of match balls.

As mentioned above, and as has already been the case since 2018- 19, with the change in the concept of TV shares approved by the Sports Societies themselves, the creation of a fund was approved to deal with any unforeseen circumstances that may arise, to the amount of €550k.

The expenses incurred with referees, observers and delegates represent the greatest relevance in this item, totalling about 78% of the budget under analysis. For the 2022-23 sports season, the following distribution is therefore expected:

As a result of a constant focus on new projects and new revenue drivers, and fundamentally in the permanent search for improvement in the organisation of competitions and the provision of services of excellence to the associated Sports Societies, it is expected an increase in expenses for the next sports season of around 12%. This increase results, above all, from Liga Portugal's continued focus on internationalisation and the organisation of new events that continue to enhance the relevance, excellence and notoriety of the Institution.

The expenses budget of the Liga Portugal for the 2022-23 season presents the following distribution:

Depreciation and Amortisation

1%

Other Operating Expenses

3%

Organisation and Entities

7%

Events

15%

Structure and Services

70%

All the protocols and agreements in force during the current season are maintained for the 2022-23 season, with a view to increasing involvement among all organisations involved in professional football. The entity with the most significant figures in this section is the Portuguese Football Federation, representing about 64% of the total item. Thus, for the next sports season, the following distribution to be shared out between the various bodies and entities is foreseen:

The events organised by Liga Portugal are becoming more and more notorious and media-oriented, so with the essential objective of increasing income for Sports Societies and sponsors, the organisation of these events requires increasing involvement and investment by the organisation. The Final Four of the League Cup is the competition with the greatest expression and financial impact, representing about 29% of this item.

The remaining events include, among others, the KickOff of the professional competitions, the Annual Meetings, the trophy award ceremonies of the two competitions and also the bet on the increasingly popular eSports competition.

The consolidation of the structure and services of Liga Portugal has always been an objective that the current Board has placed as a priority in its various activity plans. The plan under analysis could not be any other way, highlighting the continued investment in the specialisation of its resources in order to make the process of development and modernisation of its services even more robust and efficient. A highly cohesive and competent team is an asset that all organisations aim to achieve.

The focus on projects of a technological nature and directly linked to the organisation of competitions is the essential focus of this management instrument with the main objective of increasing competitiveness and the capacity to enhance the same.

Therefore, for the next sports season, Liga Portugal, as well as all the services envisaged in accordance with the activity plan presented, foresees the following distribution of expenses:

The result expected for the 2022-23 sports season amounts to €1.1M, thus reflecting a clear maturity and stability and a continued commitment to the services provided by the Liga Portugal. The satisfaction of our members will continue to be a clear priority.

This evolution, based on the last sports seasons, is further detailed in the following chart:

The budget proposal presented is balanced and gives continuity to the path of positive results obtained by Liga Portugal.

The most prominent factors in this budget proposal are:

• An increase in income of 11% compared to the predicted execution for the current sports season, essentially due to new commercial agreements/ contracts being signed.

• Increase in fund distribution to Sports Societies by 11%;

• An increase of around 12% in expenses, related to the investment in the organisation of new events, seeking to maintain the excellence of our product, thus enabling a greater return and future investment.

The budget under analysis is marked by the ongoing consolidation of the strong and credible Liga Portugal brand and by the excellence of organisation of its professional competitions. The impact of their visibility and exposure is a pillar in the satisfaction of Liga Portugal's associates, hence the clear commitment to support them in the technological aspect of the Organisation's structure.

Always attentive to the changes and challenges that the sector is and will continue to go through, the current moment is one of persistence, attention, equality, thoroughness and professionalism for Professional Football.

The Liga Portugal Board will continue to carry out its work based on a high level of monitoring and professionalism to the new challenges and specific targets. Portuguese Professional Football must continue to position itself at the forefront in all aspects of improvement and growth of its industry.

It is therefore considered that this budget shall be approved so that the services of Liga Portugal can fully implement it during the 2022-23 season.

With the last sports seasons dedicated to the financial restructuring of the Liga, with strict compliance with all the agreements and payment plans established with the various partners, and with treasury management that was always thoughtful and careful, it was possible to meet all the commitments,

generate liquidity for the Liga's current activity, with the Liga entering a clear path of positive treasury results.

Cash flows, in operational terms, show the following evolution over the last few seasons:

(Figures in thousands of Euros; 2015-16 to 2022-23 seasons)

Regarding the flows of investment activities, in the 2021-22 season, and considering the start of the construction of the new headquarters building of Liga Portugal, approved by the General Assembly in September 2020, and with the start of the investment scheduled for the next season, the funding associated with this large and remarkable project was also considered.

(Figures in thousands of Euros; 2015-16 to 2022-23 seasons)

The execution of a project of this scale will lead to the thorough continuation of careful management of our finances, as future commitments will be challenging and stringent, but certainly with a great return for the business, with future economic and financial benefits for Liga Portugal and its Associates.

Thus, with greater impact in the coming sports season, the following evolution of investment flows is expected:

(Figures

For the 2022-23 season, Liga Portugal's cash flow budget resulting from the activity plan presented here shows an increase in revenues of 12% and in payments of 9%. Thus, for the 2021-22 season, it is expected that Liga Portugal will achieve a net cash flow result for the period of €185 982 with a clear perspective of maturity and financial stability, and with the capacity to implement all the projects it proposes.

STATUTES AND REGULATIONS

The Statutes of Liga Portugal and its Regulations are available for consultation in full on the Liga Portugal website: www.ligaportugal.pt

• Statutes of Liga Portugal;

• General Regulations;

• Competitions Regulations;

• Refereeing Regulations;

• Disciplinary Regulations.

CONTACTS

Liga Portugal services are available on weekdays from 9 am to 7 pm

LIGA PORTUGAL HEADQUARTERS

Address: Rua da Constituição, nº 2555 4250-173, Porto

Tel.: 22 834 87 40 | Fax: 22 834 87 56

LISBON OFFICE

A: Torre Monsanto -Rua Afonso Praça, nº 30, Piso 10 Miraflores, 1495-061 Algés

POINTS OF CONTACT GENERAL geral@ligaportugal.pt

FINANCE DEPARTMENT financeiro@ligaportugal.pt recursos.humanos@ligaportugal.pt

COMPETITIONS DEPARTMENT competicoes@ligaportugal.pt

LEGAL AND CONTRACT REGISTRATION DEPARTMENT juridico@ligaportugal.pt registo.contratos@ligaportugal.pt

MARKETING, COMMERCIAL & BUSINESS DEVELOPMENT DEPARTMENT marketing@ligaportugal.pt

CONTENT & MEDIA DEPARTMENT comunicacao@ligaportugal.pt

TECHNOLOGY DEPARTMENT tecnologia@ligaportugal.pt

DADE AND PROTOCOL dade@ligaportugal.pt protocolo@ligaportugal.pt