BUSINESS DEVELOPMENT & INTERNATIONALISATION

The development, creation, and negotiation of new assets, products, and services, in order to increase the Liga Portugal supply for the generation of income, will be under the scope of the Business Development team, which will also lead to a strategy of adding value to football, fostering knowledge, and contributing to the growth of the Liga Portugal brand.

Additionally, the implementation of a well-structured internationalisation strategy is fundamental for the growth of national football, so Liga Portugal will continue to develop it in close collaboration with clubs, television operators and other stakeholders.

Liga Portugal will seek to promote the presence of foreign players representing the Liga Portugal bwin and Liga Portugal SABSEG clubs. The strategy involves a strong investment in the online domain where, among other initiatives, the creation of content in native languages is planned, in order to contribute to the creation of a fan base around the world that is closer to the Portuguese competitions.

The development and continued implementation of an active policy of proximity with the holders of international rights of the Liga Portugal competitions will again be a priority for 2022-23, with the aim of improving and increasing the reach of the Liga Portugal brand throughout the world.

Therefore, a close relationship with local broadcasters and local media will be fostered in key markets for Liga Portugal. Liga Portugal will provide tools, information and greater proximity with Sports Societies, always with the primary objective of improving the product.

The digital environment is increasingly becoming a strategy or a set of communication strategies that promote continuous interaction with fans, Sports Societies and other agents. Thus, content will be produced and spread, aligned with Liga Portugal's global communication strategy, which will be adapted to target markets, with the aim of creating a closer digital relationship with certain regions.

Continue to develop relationships with Leagues, Federations and increase the creation of formal relationships with different international stakeholders around the globe, to support Liga Portugal's penetration in different markets.

Promote the presence of Liga Portugal in international events around the world as exhibitors and visitors, in order to increase Liga Portugal's international awareness and develop relevant contacts and networking for the institution.

Develop partnerships with international press agencies to disseminate, across borders, messages, content and relevant milestones for Liga Portugal, Sports Societies and stakeholders.