Life West Buyers Guide

BUYERS GUIDE

CAN'T WAIT FOR WAVE 2021? WE CAN'T EITHER!

STILL NEED CE?

IT'S NOT TOO EARLY TO SIGN UP.

WAVE 2020 CE IS STILL AVAILABLE!

WAVE.LIFEWEST.EDU

SEE INSIDE FOR MORE.

Life West’s Premier Chiropractic Conference

SCIENCE. PHILOSOPHY. ART.

A L L S E S S I O N S AVA I L A B L E O N - D E M A N D

THROUGH DEC. 31! wave.lifewest.edu

CELEBRATING

125 YEARS AND THE

VISION

OF

CHIROPRACTIC

FROM THE SPEAKERS

"WHEN WE TALK ABOUT VITALISTIC CHIROPRACTIC AND SALUTOGENSIS, WE ARE TALKING ABOUT THE TRUE NATURE OF THE HEALING ABILITY WITHIN THE BODY. THAT'S WHO WE ARE AS CHIROPRACTORS.”

“YOU HAVE TO BE ABLE TO NEGOTIATE CHANGES IN LIFESTYLE WITH YOUR PATIENTS. NEVER GO ALL OR NOTHING.” - DR. CLAUDIA ANRIG

“THE BODY THAT I AM ADJUSTING TODAY IS DIFFERENT FROM THE DAY I GRADUATED. WHAT DO I NEED TO DO TO HELP MY PATIENTS ADAPT?” - DR. MINDY PELZ

- DR. RON OBERSTEIN

“WHAT IF WE COULD AVOID BIRTH TRAUMA? NOT JUST ADJUST THE CHILD AFTER BIRTH, BUT AVOID BIRTH TRAUMA IN THE FIRST PLACE?” - DR. JUSTIN OHM

"HOW CAN YOU TAKE THE TOUGH STUFF, THE REALLY TOUGH STUFF, AND TURN IT INTO SERVICE TO HUMANITY?" - DR. DEVIN VRANA

"TRUST IS THE BACKBONE, THE SPINE, TO HAVING A GREAT CONNECTION WITH SOMEONE." - BETSY BUTTERICK

#LIFEWESTWAVE #LIFEWESTPROUD

RECEIVE YOUR FREE SUBSCRIPTION TO CHIROPRACTIC ECONOMICS MAGAZINE. Receive 20 issues a year of the No. 1-voted most-trusted and most-used resource for practice building, product information, and purchasing decisions by doctors of chiropractic.

YOUR PRACTICE PA Issue 16: October

WHY SUBSCRIBE TO CHIROPRACTIC ECONOMICS? In addition to the most-trusted editorial in the chiropractic industry, you will receive: upto-date industry news and issues, online digital issues, weekly free product offerings and enews, and survey results on salary & expenses, schools and fees.

HOLDING STEA Your Guide for Fe

Your New Form ula for Fee Setting

es & Reimbursem

New ABCA Pre sident Bringing Change

D Y ents

Avoid These Co ding Horror Stories

BPA WORLDWIDE AUDITED PERIODICAL

Chiropractic Economics is certified as having the highest number of requested readers compared to any other BPA-audited publication serving chiropractic.

TO GET YOUR

FREE SUBSCRIPTION chiroeco.com/subscribe-lifewest/

RTNER

9, 2020 chiroeco.co m

True character is revealed under times of great pressure.

Throughout COVID-19, NCMIC policyholders have learned that we will adjust policies, waive fees, provide resources and even become a PPP lender to help our DCs. Because We Take Care Of Our Own. What have you learned about your insurance company?

TO LEARN HOW WE CAN HELP YOU, visit NCMIC.com/quote today.

We Take Care of Our Own is a registered service mark of NCMIC Group, Inc. and NCMIC Risk Retention Group, Inc.

©2020 NCMIC NFL 3752-200809

LIVECE

LIVE CE DECEMBER

JANUARY

TUESDAY/THURSDAY

TUESDAY/THURSDAY

Comprehensive and Ethical Billing and Coding

Comprehensive and Ethical Billing and Coding

Angel Tribuno, DC 4 Category A Billing/Coding CE hours

Angel Tribuno, DC 4 Category A Billing/Coding CE hours

TUESDAYS

TUESDAY/THURSDAY

Chiropractic and the Polyvagal Theory Made Easy & Applicable

CBP Adjustive Technique

Monika Buerger, DC 4 general CE hours

Deed Harrison, DC 4 Category A Technique CE hours

THURSDAYS

TUESDAY/THURSDAY

Anatomy of Breastfeeding

Patient Centered Chiropractic: Delivering Quality Care from Start to Finish

DEC. 1 & 3, 8 AM - 10 AM

DEC. 1 & 8, 12 PM – 2 PM

DEC. 10 & 17, 12 PM - 2 PM

Lynn Gerner, DC 4 general CE hours

| LIFEWEST.EDU/MAGAZINE

JAN. 12 & 14, 8 AM - 10 AM

JAN. 19 & 21, 12 PM - 2 PM

JAN. 26 & 28, 8 AM - 10 AM

Derrell Blackburn, DC 4 Category A Exam/Technique CE hours

LIVECE

FEBRUARY TUESDAY

FEB. 2 & 9, 8:00 - 9:40 AM Chiropractic and the Polyvagal Theory Made Easy & Applicable

MEET ALL CALIFORNIA REQUIREMENTS WITH LIFE WEST CE! Full schedule at ce.lifewest.edu *schedules are subject to change.

Monika Buerger, DC 4 general CE hours

SATURDAY & SUNDAY

FEB. 20, 12 - 8 PM & FEB. 21, 8 AM - 12 PM Title TBD Dan Murphy, DC 12 CE hours: 2 Ethics, 4 Technique/Exam, 6 general

TUESDAY/THURSDAY FEB. 23 & 25, 8 - 9:40 AM

Clinician Ethics, Professional Boundaries & Risk Management Stu Hoffman, DC & Eric Hoffman 4 Ethics CE hours

Postgraduate & Continuing Education

ce.lifewest.edu #LIFEWEST

|

Raise your shield.

Supplements that support your immune system* The body’s enemies take on many forms — stress, seasonal changes, environmental contaminants. Though we can’t make the immune system invincible, we can make it more prepared.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. ©2020 Standard Process Inc. All rights reserved. LN01205 09/20

| LIFEWEST.EDU/MAGAZINE

Find out more at standardprocess.com

We focus on achieving holistic health through nutrition. From our organic, regenerative farming practices to our Nutrition Innovation Center, we are committed to clinical science that advances health and changes lives. #LIFEWEST

|

THEWAVE

2020

BY ANDR E W CHAMPAG NE

Life West is celebrating after delivering its annual conference, the WAVE, in an online environment for the first time. This year’s first-ever online conference included a powerful speaker lineup and opportunities for participants to earn up to 20 hours of Continuing Education, which are still available through Dec. 31.

“Life West couldn’t be more thrilled about the WAVE,” said Dr. Ron Oberstein, president of the college. “After having to pivot quickly to an online format, our internal and external community came together to hit a home run!”

LIVE SESSIONS Nine live sessions took place Aug. 2123, with three speakers taking the virtual stage each day. Life West faculty member Dr. Dan Murphy spoke the first day of presentations, along with Dr. Selina Sigafoose-Jackson and Dr. Ryan Lazarus.

Saturday’s scheduled was capped off by a presentation from Dr. Ron Oberstein, president of Life West. In a discussion that also included updates on what’s happening at Life West, the college’s leader discussed chiropractic heroes and the responsibilities of vitalistic chiropractors.

Earlier in the day, Betsy Butterick and Dr. Devin Vrana inspired the WAVE audience with presentations focusing on tough questions about communication and the responsibilities chiropractors have to the public.

Saturday’s program also included an online alumni luncheon hosted by the Life West Alumni Association and the college’s Institutional Advancement office, featuring the announcement of annual awards, which were won

by Student of the Year Maxwell Kelly, International Alumni of the Year Dr. Jake Hollowell and Alumni of the Year Dr. Lauren Clum.

| LIFEWEST.EDU/MAGAZINE

Sunday’s lineup included Dr. Claudia Anrig, who spoke about what she sees in her family practice, Dr. Justin Ohm on providing care for expectant mothers and babies, and Dr. Mindy Pelz on how she provides care to the modern body.

ON-DEMAND PRESENTATIONS In addition to the live offerings, several on-demand presentations analyzing the science, philosophy, and art of chiropractic are available. In total, chiropractors can earn up to 20 hours of online CE credit.

WAVE registrants have access to these sessions through the end of the year, and it’s not too late to sign up for access. If you missed the live presentations as they happened, those are archived online, too.

“The breadth and depth of the talks are truly wonderful,” Life West Director of Postgraduate and Continuing Education Laurie Isenberg said. “The WAVE has everything, from foundational chiropractic principles to COVID-19, and so much in between. Our speakers brought energy and grace to the virtual WAVE, and we are grateful to each and every one of them.”

SIGN UP FOR

THE WAVE 2021 We’re already planning next year’s conference! The WAVE returns Aug. 6-8, 2021, and registration is now open.

“NEXT YEAR WE WILL BE HOLDING THE WAVE ON CAMPUS, AND IT WILL BE A MOMENTOUS OCCASION AS WE CELEBRATE LIFE WEST’S 40TH BIRTHDAY,” DR. OBERSTEIN SAID. “MAKE PLANS TO BE THERE. IT WILL BE HISTORICAL!”

Are you interested in sponsorship or exhibitor opportunities? Contact Sharon Thompson at sthompson@lifewest.edu for information on exhibitor packages and more.

Check wave.lifewest.edu for more information on speakers when the event gets closer.

GOOD NEWS! The California Board of Chiropractic is now approving live online webinars in place of live on-site seminars. In conjunction with this ruling, Life Chiropractic College West is offering live online CE webinars every month to satisfy all California Board requirements.

Visit ce.lifewest.edu to find out what’s on the calendar.

IF YOU MI SS E D T H ES E E X H IB ITO R S AT THE WAVE 2 0 2 0, L IF E WE ST’ S ANNUAL CO NF E R E NCE, PLEASE TA KE A LO O K N OW ! W IT H O UT T HE IR SUPPO RT, THE WAVE WO UL D NOT BE PO SSIBL E .

THANK YOU TO OUR SPONSORS! *Highlighted company listings indicate those companies that also have an advertisement in this issue.

20/20 IMAGING

FOR DIGITAL IMAGING SOLUTIONS

20/20 Imaging, a division of Konica Minolta Healthcare, is the leading provider for digital imaging solutions for the chiropractic market. Recognized by chiropractors around the world, 20/20 Imaging’s Opal-Chiro line analysis software continues to lead the way in physician confidence and patient experience.

829 S. Virginia Rd., Suite A | Crystal Lake, IL 60014 (866) 734-6234 2020imaging.net/solutions/chiropractic

MYOVISION MyoVision’s ScanVision Plus and DynaROM diagnostic systems give your clinic a high-tech, professional image while establishing you as the expert in soft tissue injury evaluation.

Whether your clinic focuses on wellness, personal injury or both, we have designed the MyoVision to address all of your needs.

13545 Erickson Place NE, Suite 200 | Seattle, WA 98125 (800) 969-6961 myovision.com

JANE APP

OFFICE HELPERS

Jane is a HIPAA-compliant online platform for health and wellness practitioners, providing clinic management capabilities such as online booking, charting, scheduling, secure telehealth, and invoicing – all in one easy-to-use system. Jane is focused on the needs and workflows of busy, hard-working practices while being intuitive and beautiful to boot.

500 - 138 13th Street East, North Vancouver | British Columbia, Canada V7L 0E5 US / Canada: +1 844-310-JANE (5263) jane.app/chiro

#LIFEWEST

|

BUYERSGUIDE

BUYERS GUIDE

THEWAVE

BUYERS GUIDE OFFICE HELPERS

GOCHIROTV

Connect with your patients in your reception area and beyond. All you need is an HDTV and internet, and GoChiroTV will take care of the rest! GoChiroTV is designed to educate chiropractic patients and consumers about the benefits of chiropractic and other care provided by DCs. GoChiroTV presents patients with information tailored to each clinic. info@ridgelogic.com (888) 748-3462 gochirotv.com

SKED, INC. Meet SKED, your new virtual CA. Free up staff from the phone and allow them to interact in the office. SKED offers chiropractors a solution with robust integration capabilities for offices who use Genesis, ChiroTouch or Platinum EHR Systems. SKED serves hundreds of chiropractic offices and hundreds of thousands of patients across the United States. info@sked.life (815) 595-4459 | (815) 595-4459 sked.life

MARKETING

DOCTOR MULTIMEDIA

We’re a team of energetic, young professionals that share a love for dogs, beaches, sunshine, and digital marketing. We help doctors build and grow their practices online.

Experience a qualified team that will engage with your brand, identify which communities you need to be in, and help your brand stand out. help@doctormultimedia.com (800) 679-3309 doctormultimedia.com

POWER SURGE MARKETING We’re so confident in our fine-tuned Patient Acquisition program that we guarantee you’ll earn more than you spend (at an absolute minimum) because … our system is proven to perform. And because of COVID, your advertising dollars go 30+% further with prices at multi-year lows. We can help you promote your practice and schedule appointments. powersurgemarketing.info/the-wave-1

| LIFEWEST.EDU/MAGAZINE

BUYERSGUIDE

SUPPLEMENT YOUR INCOME

ERCHONIA

We are world leaders in low-level laser technology. “Quality Not Compromise” is ingrained in every aspect of our business, from an unwavering belief in the potential applications of low-level laser, down to the care and quality of the smallest component of our devices.

We provide drug-free, non-invasive solutions using scientifically proven technology your patients can feel.

650 Atlantis Rd. | Melbourne, FL 32904 (888) 242-0571 erchonia.com

BAXMAX SUPPORTS Have you tried the #1 back support for Chiropractic care? The BaxMAX Support is the lightest, most comfortable and powerful back support on the market. Increase your practice revenue while providing a tremendous benefit to your patients with BaxMAX Support. relief@baxmaxsupport.com (888)4-BaxMAX baxmax.net

CERVIPEDIC The CerviPedic Neck-Relief M2 is a super comfortable, adjustable and portable cervical support that your patients can use at home every day to reinforce their cervical lordosis and to extend your care when they are home.

2217 S. Huron Dr. | Santa Ana, CA 92704 | info@cervipedic.com (888) 788-1053 cervipedic.com

AVANT WELLNESS Avant’s LZ30 therapy lasers are cordless, compact, powerful and effective, while being kind to your budget. With a unique set of winning features, the LZ30 is the market leader for Class 3 lasers. info@avantwellness.com (818) 575-6569 avantwellness.com

#LIFEWEST

|

THEWAVE

SUPPLEMENT YOUR INCOME

MAGNECEUTICAL

We help chiropractors grow their cash services. Using an innovative, natural, energy-based therapeutic, help your patients address the stress in their lives and its adverse effects such as inflammation, pain, energy level, digestive issues and sleep.

611 Druid Rd. East, Suite 713 | Clearwater, FL 33756 | custservice@magneceutical.com (727) 474-3722 magneceutical.com

STANDARD PROCESS Standard Process grows 80% of the plants we use in our nutritional supplements right here on our family-owned, certified organic farm, and we’ve been doing that since 1929.

We protect nutrients in their natural state for potency, efficacy, and quality. We offer more than 190 nutritional supplements and products made using whole food ingredients and supported with scientifically based evidence.

1200 W. Royal Lee Drive | Palmyra, WI 53156 (800) 558-8740 standardprocess.com

the trusted standard in

Corrective carE Seminars / Certification

IdealSpine.com

| LIFEWEST.EDU/MAGAZINE

Products / Denneroll

IdealSpine.biz

BUYERSGUIDE

CLEARLIGHT INFRARED JACUZZI® SAUNAS

HEALTHY REMEDIES

Since 1996, Clearlight Infrared™, makers of Jacuzzi® saunas, has been dedicated to finding the best ways to heal the human body with our infrared saunas. We offer the lowest and safest EMF (Electromagnetic Fields) and ELF (Extremely Low Frequency) levels of any infrared sauna produced today. info@infraredsauna.com (800) 798-1779 infraredsauna.com

SUPPLEMENT YOUR INCOME

#LIFEWEST

|

THEWAVE

BUYERS GUIDE CHIROPRACTIC INSURANCE

CHIROSECURE

Choosing a professional liability malpractice insurance carrier is one of the most important decisions facing chiropractors today. ChiroSecure plans are specifically designed to satisfy the insurance needs of a certified chiropractic practice or an individual chiropractor.

ChiroSecure prides themselves on offering affordable options at moderate rates.

8501 E Princess Drive, Suite 130 | Scottsdale, AZ 85255 (866) 802-4476 chirosecure.com

CHIROPREFERRED BY MEDPRO GROUP ChiroPreferred is the first exclusive chiropractic coverage option from the nation’s leading malpractice carrier, MedPro Group. We have access to more than 120 years of claims experience and the financial strength to protect you and your practice for years to come.

5814 Reed Rd | Fort Wayne, IN | solutions@chiropreferred.com 833-4CHIROS chiropreferredins.com

CHIROTOUCH ChiroTouch chiropractic software allows you to focus on what matters most: your patients, your craft, your life. Access, store, and manage patient profiles and documents securely and efficiently. Remain HIPAA-compliant and go paperless with a trusted EHR practice management software. Tackle the day with confidence!

(844) 307-4901 chirotouch.com

NCMIC NCMIC was founded in 1946 by chiropractors who were unhappy with lackluster insurance options. We’ve retained that spirit, expanding to other products and always doing the right thing for our doctors — even when it means paving the way. We take the time to personalize insurance and financial solutions for your practice’s needs.

14001 University Ave. | Clive, IA 50325-8258 (800) 247-8043 ncmic.com

| LIFEWEST.EDU/MAGAZINE

BUYERSGUIDE

EDUCATIONAL OPPORTUNITIES

ANATOMAGE

Anatomage Tables offer a hands-on experience to virtually dissect the human cadaver, using real-life cadavers for the ultimate 3D interactive setting. The Anatomage Table is the only fully segmented, real human, 3D anatomy system. The table allows for exploration and learning of human anatomy beyond what any cadaver could offer.

3350 Scott Blvd., Building 29 | Santa Clara, CA 95054-3105 (408) 885-1474 anatomage.com

CBP SEMINARS Chiropractic BioPhysicsÂŽ is the protocol choice for elite chiropractors who look to spinal rehabilitation and postural correction as a means to address not just pain but disease and organ dysfunction. Learn how CBPÂŽ can help your patients with our series of seminars and webinars.

1160 Taylor Street Suite 100 | Meridian, ID 83642 (208) 939-0301 idealspine.com

CALIFORNIA CHIROPRACTIC ASSOCIATION (CALCHIRO)

CONNECT WITH YOUR PEERS

CalChiro provides robust member services and programs designed to effectively represent chiropractic doctors before the California state government and beyond. This one-stop resource for chiropractic doctors stays on top of the latest legislative and regulatory actions affecting their licenses, practices and patients.

Post Office Box 254489 | Sacramento, CA 95865 (916) 648-2727 calchiro.org

CHIROPRACTIC ECONOMICS This chiropractic magazine has focused on bridging the gap between what doctors of chiropractic learn about health care and what they need to know as entrepreneurs who command successful, thriving practices. We are the top-rated resource for chiropractic news, marketing, consulting, financial planning, attracting and retaining patients, and motivating and managing employees.

820 A1A N Highway W18 | Ponte Vedra Beach, FL 32082 (847) 513-6037 chiroeco.com #LIFEWEST

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THEWAVE

CONNECT WITH YOUR PEERS

LIFE WEST IA & ALUMNI

(Re)Connect with Life West and learn how Life West is working to push the industry forward – supporting students, alumni and the chiropractic community to create a better future for humanity. Whether you’re a student, an alumni or someone with a vested interest in advancing chiropractic, take a moment to learn how Life West is helping.

25001 Industrial Blvd. | Hayward, CA 94545 (800) 788-4476 Lifewest.edu

A WORD FROM LIFE WEST

LIFE WEST ADMISSIONS

As DCs and others in the field, we know how rewarding this career can be. How can you help pass that onto others? No matter where students are in their DC degree journey, a mentor is invaluable. If you think you could be that person, join our DC Ambassador program! Learn more on our website.

25001 Industrial Blvd. | Hayward, CA 94545 (800) 788-4476 go.lifewest.edu LifeWest Ad Print.pdf

1

10/1/20

9:23 AM

10 Reasons You’ll Love ChiroTouch Most-referred Over half of customers referred by a friend or coach

1

6

Most developers, trainers, & staff

7

Feature-rich and easy-to-use software

ChiroTouch is 20-years strong, with over 300+ employees

2

Most customers

3

Designed for everyone

8

Pre-built macros automate tasks

4

High ratings from happy customers

9

SOAP notes in seconds

5

Long-time customers

Trusted by 21,000 providers and in over 13,000 practices in the U.S.

The only EHR with an all-in-one dashboard for the provider, CA, and Biller

Chat support 93%, phone support 95%, and training 97% of satisfaction

10

Thousands have been with ChiroTouch for 10+ years

Over half of customers chose ChiroTouch for ease-of-use

Easy to use, share, customize or create your own

90% of customers show improvement on charting and SOAP notes 3

World-class support & training Hundreds of resources, 100% US-based live phone support, chat, 1:1 support and training avaiable

Check out Dr. Simm's webinar on the Business of Chiropractic and other educational information at

ChiroTouch.com/resources

Biller Dashboard | LIFEWEST.EDU/MAGAZINE

Provider Dashboard

CA Dashboard

We’ve got Life West gear and more, available online as well as on campus.

BUYERSGUIDE

A WORD FROM LIFE WEST

LIFE WEST BOOKSTORE

25001 Industrial Blvd. | Hayward, CA 94545 (800) 788-4476 talech.com/biz/ordering/259733/Life-West-Bookstore-Hayward-CA#/menu

The Official Professional Liability Provider of Life University

"Giving back is what we do best. It's in our DNA!"

Dr. Stu Hoffman

President's Circle Member 31 years

For over 29 years, Dr. Hoffman and ChiroSecure have been dedicated to providing the best policies, service and pricing to chiropractors just like you. #LIFEWEST | (866) 802-4476 www.chirosecure.com