LW TESTIMONIAL RULES
To remain compliant with regulations and uphold the integrity of the LifeWave brand, Brand Partners must adhere to the following rules regarding testimonials, reviews, and online behavior: 1. Fake or false consumer reviews, consumer testimonials and celebrity testimonials: Brand Partners are not allowed to create, solicit, or share testimonials or reviews that are false or misleading. This includes using content generated by someone who does not exist (e.g., AI generated personas and fake reviews), reviews by individuals who never used LifeWave or its products or services, or testimonials that misrepresent the reviewer’s actual experience with LifeWave products or the business opportunity. 2. Buying positive or negative reviews: Brand Partners may not offer compensation, incentives, or other benefits in exchange for positive or negative reviews whether its about LifeWave or a competing product of company. Reviews must be voluntary and reflect the honest opinion of the reviewer. 3. Insider Testimonials: If a Brand Partner, employee, or anyone with a material connection to LifeWave shares a review or testimonial, they must clearly and conspicuously disclose their relationship to the company by indicating they are a distributor or employee of LifeWave conspicuously on the post. Additionally, Brand Partners may not promote or share testimonials that appear to be from independent customers if they are actually from insiders without proper disclosure. 4. Brand Partner Controlled Review Websites or Social Media Pages: Brand Partners may not create or operate websites, blogs, or social media pages that appear to offer independent, third-party reviews, rankings, or opinions while secretly promoting LifeWave products. If a Brand Partner controls a review site, their affiliation must be clearly disclosed. 5. Suppression of Negative Reviews: Brand Partners may not attempt to suppress, intimidate, or remove negative but honest reviews through legal threats, harassment, physical threats, intimidation or deceptive means. All consumers have the right to share their genuine experience. 6. Misuse of fake social media indicators: Brand Partners may not purchase or use fake social media indicators (such as likes, followers, shares, or views) to mislead others about their influence, popularity, or success. This includes engagement generated by bots or hijacked accounts. Misrepresenting one's social proof for commercial gain is a deceptive practice and prohibited.
MKT-TESTRULES-EN-R02