Marketing Your Yearbook
an easy how-to guide
Everything you need to know to spread the word, boost excitement, and increases sales.
what is marketing?
Marketing is all about getting the word out and encouraging action. For yearbook teams, it means reaching students and parents with the right message. Start by knowing your audience, assigning someone to lead marketing, and using simple strategies to connect. No experience? No problem—smart planning and a little creativity go a long way.
Lifetouch is here to help!
Reach Parents Early
Stay Organized with a Plan
Marketing works best with a plan! Use a communication calendar to map out what you’ll promote each month, who’s responsible, and when it’s due. Include key dates, target audiences, and color-coding to stay on track. Don’t forget to plan around holidays and school events!
Parents are the primary yearbook buyers—so make sure your messaging reaches them fast. Aim for visibility within 10 seconds of arrival with signs in the front office, pickup lanes, or at school events. Want to spark interest? Display old yearbooks at concerts or conferences to remind parents why these memories matter.
Marketing to Students: Start Early, Keep It Going
Building yearbook buzz should kick off before school starts and keep rolling until the last copy’s gone. The more students are excited, the more they’ll want to buy.
from hallways to headlines
Creative
Ways to Market Your Yearbook:
Social Media Campaigns
Use Instagram, TikTok, and Snapchat to get students excited about the yearbook. Try these quick ideas:
• Create a yearbook account and post daily
• Run fun polls, contests, or challenges
• Share sneak peeks and behind-the-scenes content
• Use a custom hashtag (e.g., #JeffersonYearbooksRule)
• Feature a “Photo of the Day/Week”
• Ask for candid photo submissions
• Promote sales and price increases
• Countdown how many books are left
• Post fun videos from events or yearbook staff
• Share school news to boost spirit
You can also use the school’s social media to reach parents:
• Highlight special yearbook features and student achievements
• Share testimonials from students and parents
• Encourage parents to follow for updates
Click here to view and download complementary social media assets from Lifetouch
School Website, Newsletters, and Announcements
Make sure yearbook info is easy to find! Add a section to the school website with ordering details, pricing, and deadlines. Share updates in school newsletters and voice messages to reach parents. Use daily or weekly announcements to remind students, highlight key dates, and keep the excitement going with fun facts or sneak peeks.
Email Campaigns
tip:
Use incentives to encourage early yearbook sales with:
• Early Bird Discounts
Save $$ by ordering early
• Bundle Deals
Pair the yearbook with school merch
• Limited-Time Offers
Create urgency with deadlines
Send short, personalized emails to parents that highlight the value of the yearbook and preserving school memories. Include a quick testimonial, a clear call-to-action, and a direct link to buy. Use a catchy subject line, keep it brief, and make the next step obvious.
Jefferson High School Tigers Order your yearbook today!
Jefferson High School Tigers
Get Students Involved!
Boost yearbook excitement by recruiting student ambassadors to spread the word and share on social media. Feature student work like art or photos to encourage sales. Give quick classroom presentations, set up interactive displays with sample pages, and let students vote or leave comments. These fun, hands-on ideas help drive engagement and sales!
Make It Fun With Events
Get students excited about the yearbook with fun activities! Set up photo booths at school events so students can snap pics for the yearbook. Host signing parties at the end of the year where everyone can celebrate and sign each other’s books.
Flyers and Posters
Send flyers home and post eye-catching posters in high-traffic spots like hallways, the cafeteria, and school entrances. Use bold colors, fun images, and clear info—like price, deadlines, how to order, and who to contact. Make sure parents and students can’t miss it!
Direct Mail
Consider sending a direct mail piece to parents’ homes. This could be a postcard or a brochure with information about the yearbook and how to order it. Direct mail can be a powerful way to reach parents who may not be as active online.
Don’t forget to order your Lifetouch flyers and posters!
Contact your Lifetouch Sales Representative to order your flyers, and visit your Yearbook Website to order your posters.
the bottom line: Your basic message is that the yearbook is a must-have!