Brochure LifeStyle Vietnam 2019

SHOW CATEGORIES

Special show 18-21 April 2019

www.lifestyle-vietnam.com Add: 1st Floor, 20 Ly Thuong Kiet Str., Hoan Kiem Dist., Hanoi, Vietnam Tel: (+84).24.3936.9284 | Fax: (+84).24.3936.6759 Email: hellolifestylevietnam@gmail.com | Website: www.lifestyle-vietnam.com

in Hochiminh City

• Handicrafts and home decoration • Indoor and outdoor furniture • Garden accessories • Home textiles • Table and Kitchenwares • Personal accessories • Leather Footwear and Bags • Fragrances • Toys • Gifts and handmade from ethnic minorities

The leading gift and homewares trade fair in ASEAN

10 - YEAR ANNIVERSARY OF LIFESTYLE VIETNAM

MESSAGE FROM THE CHAIRMAN Welcome to Lifestyle Vietnam 2019 2019 is a special year, marking the 10th anniversary of Lifestyle Vietnam. To celebrate this milestone, Lifestyle Vietnam will undergo major changes, moving forward into a new phase and once more assert its stature in international markets.

In 2019, Lifestyle Vietnam will increase to approximately 1,000 booths of which more than 200 booths from international exhibitors. Groups of products will also be expanded enormously this year. In addition to traditional groups such as handicrafts and interior decoration, garden accessories, indoor and outdoor furniture, jewelry, the fair will include textiles, metal, and plastic household goods, leather shoes and handbags. We will also broaden categories of each product to give guests more options. Promotion activities have started to be carried out in 51 countries and territories all over the world with the help from local trade promotion organizations. Our goal is to attract about 2,500 international importers and 15,000 Vietnamese customers to visit and do transactions at the Fair. During

10

the fair, we will showcase the latest designs of artisans and designers from many countries around the world. Many well-known One Village One Product (OVOP) craft products will also be introduced. Furthermore, we always gladly arrange meetings between importers and businesses participating in the fair and also for those who are not part of the fair to create favorable conditions for importers and exporters to meet with suitable partners.

With remarkable efforts, there is no doubt that Lifestyle Vietnam 2019 will bring great success to our fair participants.

Chairman

Đỗ Như Đính

PRODUCT GROUPS AT LIFESTYLE VIETNAM Handicrafts and home decoration

Personal accessories

décor and handicraft products. They are functional for both indoors and

jewelry like necklaces, bracelets, earrings... that are unique and one-of-

outdoors, using different materials made from natural fibers and a mixture

a-kind from different types of materials such as buffalo horn, sea shells...

of materials such as rattan, bamboo, seagrass, water hyacinth, ceramics,

There is also a wide range of silk scarves, hats, clogs, wearables, men’s

lacquer, wood, metal, stone, fabrics, textile, paper, light cement, polyfiber,

gifts... always designed with the latest trends in mind.

You will find at Lifestyle Vietnam 2019 a very extensive variety of home

resin…

Indoor and outdoor furniture

Vietnam is the second largest furniture exporter in Asia with the latest trends and a wide range of indoor and outdoor furniture made in various styles such as classic, colonial, rustic, contemporary… Popular indoor products include dining tables and chairs, sofas, coffee tables, beds, bookcases, cabinets, cupboards… Major outdoor items are armchairs, benches, rocking chairs, coffee tables, hammocks, sun loungers, swing, trolley…

Vietnam offers many exquisite personal accessories, including handcrafted

Leather Footwear and Bags

The leather and footwear industry in Vietnam generated US$17 billion in exports in 2017. With the recent enforcement of free trade agreements (FTAs), the Vietnamese companies are trying to expand capacity and make the most of new opportunities. The major products that you can find in Vietnam are bags, wallets, suitcases, and footwear using both genuine and synthetic leather.

Garden accessories

Fragrances

outdoor area and make it utterly picturesque. From flower pots, planters,

beauty accessories, hair care, apothecary gifts, well-being lines and

parasols, watering cans, birdcages and other accessories to enhance your

natural/organic personal care products.

Showcase all garden accessories that’ll help you rediscover your great

Everything on-trend in cosmetics, perfumes, skin care, bath & body care,

gardens and patios.

Home textiles

Vietnam has been recognized as the third top garment exporters in the world. Vietnamese textile and apparel industry is moving towards US$50 billion by 2020. The major materials are silk, cotton, hemp and wool, and the major products are bed linens, bath towels, kitchen towels, aprons, dresses, cushions, scarves mixed with Asian and Western culture, with or without embroidery.

Toys

Wooden and soft toys are often presented in the simplest form which is the key to stimulating a child’s imagination and to create endless playtime. You can find a beautiful and unique selection of hundreds of top-quality educational and developmental toys for babies, pre-school and kindergarten-aged children…

Table and Kitchenwares

Gifts and handmade items from ethnic minorities

home entertaining, gourmet kitchenware and specialty tabletop resources

pet products, souvenirs and novelties…It also continues to exhibit ethnic

Table and kitchenwares presents a stunning collection of resources for including product categories from kitchen accessories (cutting boards, trays, plates...), cutlery/flatware, wooden utensils (chopsticks…) to plastic items such as cabinets, tables and chairs, shelves, boxes…, storage containers and other useful home items.

Lifestyle Vietnam 2019 features stationery and publishing, collectibles, items from 54 Vietnamese ethnic minorities, being supplied by fair trade organizations. All of these products will make your assortment unique and different from other suppliers, from traditional dolls, hemp textiles with indigo dyes and batik techniques….

WHAT’S NEW AT THE

LIFESTYLE VIETNAM

2019

Lifestyle Vietnam 2019 marks its 10th Anniversary with new elements to benefit importers and exporters: The scale of the fair increased to 1,000

Organizing Committee will showcase the

booths, of which will be more than 200

latest designs of artisans and designers from

international booths from businesses all over

many countries around the world. Many well-

the world.

known One Village One Product (OVOP) craft products will also be introduced.

Groups of products will be expanded enormously this year. In addition to traditional

Lifestyle Vietnam 2019 will present many

groups such as handicrafts and interior

of the gift ideas for tourists, they are

decoration,

very impressive with nice and diversified

garden

accessories,

indoor

and outdoor furniture, toys, gifts, personal

packaging initiatives…

accessories … the fair will include home textiles, tabletop and gourmet housewares,

An exclusive showcase of unique products

leather footwear and bags, fragrances…

from 54 ethnic groups in Vietnam.

Lifestyle Vietnam 2019 is expected to attract

The Organizers are always glad to arrange

over 2,500 importers all around the world

meetings between importers and businesses

and 15,000 Vietnamese customers to visit

participating in the fair and also for those

and trade at the fair.

who are not part of the fair to create favorable conditions for importers and exporters to

During

Lifestyle

Vietnam

2019,

the

meet with suitable partners.

LIFESTYLE VIETNAM 2018 HIGHLIGHTS

Spain, the Netherlands, Denmark, Chile, Brazil,

wholesale importers, 26 catalogue and internet

Argentina, South Africa, India, Korea, Taiwan,

retailers, 131 independent retailers, 48

China, Hong Kong,… among which, countries

sourcing agents and 43 others. Some buyers

with the largest number of buyers were Japan

have revenue up to USD1.5 billion like Leon’s

LifeStyle Vietnam 2018 had a total The continuous participation of Vietnamese

(322), USA (275)… The number of buyers

Furniture (Canada) or others with the revenue

number of 621 booths, of which 576 top exporters like Anco, Woac, Quang

at the fair had increased 12% as compared to

of over USD100 million like Hanos (The

booths consisted of Vietnamese exhibitors Vinh… were

the Lifestyle Vietnam 2017.

Netherlands), The Retreat Home and Lifestyle

Exhibitors evidence for the success of

and 45 booths of Cambodian, Laos, LifeStyle Vietnam 2018. The fair also remarks

(Australia),

Aoky (Japan)... Many buyers

Pakistan, Chinese, Russian, etc exhibitors. the participation of a number of foreign

The quality of the international buyers to attend

wanted to shift from their traditional suppliers in

Among exhibitors, 92% of them had export companies, for example: Green Stone, Milano

the Lifestyle Vietnam 2018 was also much

other countries in the region to Vietnam due to

improved. Among 1,560 international

the rising labor costs and the failure in meeting

buyers that visited the fair, there were 49

the delivery time in those other countries.

experience and 8% had potential to export.

Series Designs...

Some big exhibitors

mass retailers, 37 departments stores, 1,226

An Co Company Ltd

Artex Dong Thap CJS

Ngoc Dong Ha Nam Company

World Of Art Craft (WOAC)

Greenstone Co., Ltd

Thang Loi Co

Quang Vinh Company

Halinh Rattan Bamboo Co., Ltd

MK Handicraft Co., Ltd

Dong Gia Company

Airpot Ltd

Type of customers to Lifestyle Vietnam 2018 Type of customers to Lifestyle Vietnam 2018 3% 3%

45

8%

2%

TD Pottery Co., Ltd

3% 2%

2%

3% 3%

2%

3%

8%

Mass retailers

Department stores

79%

Mass retailers

Department stores

Wholesale importe Wholesale importers Catalogue and inte Catalogue and internet retailers Independent retail 79% Independent retailers Sourcing agents Sourcing agents Others Others

Some big buyers Michel Design Works

US

USD 20,000,000 - USD 50,000,000

Leon’s Furniture Ltd

CA

OVER USD 1,500,000,000

AA Importing

US

USD 20,000,000 - USD 50,000,000

AOKY

JP

USD 10,000,000 - USD 20,000,000

The Retreat Home & Lifestyle

AU

OVER USD 100,000,000

Kingstown Associates Ltd

UK

USD 20,000,000 - USD 50,000,000

CARLIER France

FR

USD 10,000,000 - USD 20,000,000

HANOS Nederland

NL

OVER USD 100,000,000

Lifestyle Vietnam 2018 attracted 16,573 visitors, of which, 1,560 importers came from

ISHKA

AU

USD 20,000,000 - USD 50,000,000

31 countries and territories in the world: Japan, USA, United Kingdom, Germany, France, Italy,

CITIZEN

VN

OVER USD 10,000,000

Buyers

WHAT DID VISITORS SAY ABOUT LIFESTYLE VIETNAM? Lifestyle Vietnam is a good and effective fair.

The Organizer was able to attract the best enterprises in the industries to exhibit at the Fair. Especially, the Organizer successfully invited many buyers from different countries and territories to the Fair to meet and sign contracts with exhibitors. I think this is extremely important! - Mr. Do Thang Hai, Vice Minister of the Ministry of Industry and Trade of Vietnam

I came to Vietnam on my way to Canton Fair in China and I see that Lifestyle was perfectly timed before the China Fair. I found some very good Vietnamese home decoration products at Lifestyle. I was happy to have participated and will come again next year. I hope your Fair will be soon bigger. - Mr. Kamal Ramchandani of Rasheen International, Australia

The LifeStyle Vietnam 2016 was a very nice trade fair and we placed already two orders.

The atmosphere was perfect, the offered items

are very interesting for our business. Thank you very much for the present at the fair – the nice pictures from the beautiful country Vietnam. - Mr. Michael Gollnhofer of Point Leasing GmbH, Germany

Our visit at LifeStyle Vietnam 2017 was very interesting. Now we are waiting for quotations and offers. We hope, to place some orders.

The fair organization was perfect. Thanks again for your invitation letter - the visa on arrival worked perfect! - Edith Sassen of Joyvita, Germany

My visit of LifeStyle Vietnam was very constructive and I’m glad I went. We have ordered one 40ft container so far from one supplier and are awaiting more quotations to come in. I’m also looking forward to take more of our buyers to visit the next LifeStyle Vietnam. - Ms. Grace Huang of Homepro International Ltd., Hong Kong

WHAT DID EXHIBITORS SAY ABOUT LIFESTYLE VIETNAM? This is the eighth time we participated in Lifestyle Vietnam and we are very satisfied with the Fair. We made an average of 50 business contacts every day. Visiting buyers at Lifestyle are serious business people and they highly appreciated the design of our products. Next year, we will come here again and expand our booth. - Mr. Tong Ba Thao, Director of Hasa

We came to LifeStyle for the 4th time. I was managing Cambodia pavilion of 7 exhibitors of silk products and jewelry. Last year, with support from a UN/ITC project, 4 Cambodian SME companies exhibited in

LifeStyle. The results were very positive, so I publicized the Fair in Cambodia and this year, 7 SMEs came on their own, without financial support. I intend to come again and increase Cambodian participation at LifeStyle next year”. - Ms. Sola Heng, Rajana Association, Cambodia

I came here with 11 exhibitors from Indonesia.

I see many importers here. They are big and potential. And I know that Vietnam is rising as a potential sourcing destination in South East Asia. Everything here is going on well.

- Ms. Erni, Chairman of Bali Export Development Organization, Indonesia

HOW TO ADVERTISE? On the Fair catalogue

No. of copies: 5,000 copies.

Audience: All exhibitors and buyers to the fair, local visitors with pre-registration.

This Catalogue will also be used as a marketing document to be sent to over 350,000 buyers in the sectors of home decoration, handicraft, furniture & gift in our database.

On the Fair Magazine

Enterprises can promote their brands and products in the official Lifestyle magazine issued at the fair.

On our Website (www.lifestyle-vietnam.com)

Lifestyle Vietnam’s Website receives over 15,000 visits every month by companies, buyers and individuals who are concerned with the sectors of handicrafts, architecture, decoration, furniture and gifts.

On Design Area At The Fair

Enterprises can showcase their signature products at the New Designs Exhibition at the fair (one shelf for each enterprise) Non-participating enterprises can display their catalogues on the showcase at the fair.

ADVERTISEMENT FEE On Fair Catalogue & Magazine Position

Rate

Deadline

Inner page

180 USD/page

25/3/2019

Cover page 2

450 USD/page

25/3/2019

Cover page 3

350 USD/page

25/3/2019

Cover page 4

450 USD/page

25/3/2019

The rate is inclusive of VAT. Discount of 25% will be applied for Exhibitors at the fair.

Print ads are original files: Corel, AI, Photoshop… or high resolution images (jpg, jpeg….)

Resolution 300 dpi, CMYK.

On Website Position

Rate

Note

Slide on home page (Size 513 x 300 pixel).

130 USD

Valid for 3 months from registration date

Main Banner on home page (Size 270 x 468 pixel).

350 USD

Valid for 3 months from registration date

Logo on bottom of home page (Size 97 x 97 pixel)

130 USD

Valid for 3 months from registration date

Introduction about company on News section

220 USD

Valid for 3 months from registration date

Company information on Exhibitor Directory

100 USD

For 1 fair period

The rate is inclusive of VAT.

Indoor Advertising Two sided indoor banner

Rate

Note

Banner size (W3m x H5m)

250 USD/banner

For exhibitors of Lifestyle 2019

Banner size (W3m x H5m)

350 USD/banner

For other companies

Outdoor Advertising Two sided outdoor banner

Rate

Note

Banner size (W1m x H5m)

130 USD/banner

For exhibitors of Lifestyle 2019

Banner size (W1m x H5m)

220 USD/banner

For other companies

Other Advertising Company logo on buyer badge 2 logos Display catalogue on the showcase Display products at new design exhibitions

Rate

Note

1300 USD

For exhibitors of Lifestyle 2019 only

200 USD/place

For the non-participating enterprises

200 USD++

Plus rental space fee from vendor

JOIN US Website: www.lifestyle-vietnam.com

MARKETING & DESIGN SUPPORT Vietnam Trade Promotion Agency (Vietrade) Centre for the Promotion of Imports from developing countries (CBI, The Netherlands) Lund Industrial Design School (Sweden) Manufactured Imports & Investment Promotion Organization (MIPRO, Japan) The Australian Gift & Homewares Association (AGHA) Aid to Artisans (USA) Hanoi Design Centre (Vietnam) International Consultants

CONTACT INFORMATION Trade Show Ground

Saigon Exhibition and Convention Center (SECC) 799 Nguyen Van Linh street, District 7, Ho Chi Minh City, Vietnam

Organizer: VIETCRAFT

Add: 1st Floor, 20 Ly Thuong Kiet Str., Hoan Kiem Dist., Hanoi, Vietnam Tel: (+84).24.3936.9284 | Fax: (+84).24.3936.6759 Email: hellolifestylevietnam@gmail.com | Website: www.lifestyle-vietnam.com

www.vietcraft.org.vn www.vietcraftmedia.com Facebook: www.facebook.com/LifestyleVietnam www.facebook.com/LifestyleVN ... we have also facebook in Russian, Chinese...

Instagram: www.instagram.com/lifestylevietnam Youtube: www.youtube.com/user/lifestylevn Pinterest www.pinterest.com/lifestylevn Twitter: www.twitter.com/LifeStyle_VN