In addition to creating sustainable prod-
In its effort to reduce oil and encourage
ucts, PI is also actively incorporating sus-
people to ride more, the company expanded
tainable business practices across the board.
its ride to work program by creating a
Heading into 2020, the team has reduced
Commuter Ride Assistance Program, which
their annual paper use by 19,400 pounds-or
allows employees to expense rideshare ser-
206 trees-by radically limiting hang-tags,
vices when an emergency interrupts their
rethinking how they package gear, eliminat-
bike commute. Additionally, the company
ing paper catalogs, and partnering with The
encourages employees to go carless by
Renewal Workshop to repair returns before
rewarding them with credits for every bike
selling them as “renewed” items at a discount.
commute that can either go towards gear or towards PI’s Go Grants program, a large part of their advocacy initiative. According to the company's website, this program was instituted to “empower grassroots bike organizations aligned with our Social Purpose with money and volunteers,” and includes getting the PI team personally involved through Advocacy Time-Off, which encourages employees to take two days paid annual leave to work alongside Go Grant recipients. With 60 years of inspiration and impact behind them, the PI team is looking to a bright future ahead: “Sustainable products are really only the beginning,” explains
Christopher
Martens,
Vice
President of Product. “There is still a lot of opportunity ahead.” The company plans to continue evolving well beyond its 2022 sustainability goal, as Kutzer relates: “We are constantly assessing our business practices, measuring the impact of what we do and how we behave, and creating actions to offset and ultimately give back. We will continue to execute our Social Purpose mantra: to ride more and do more, with a focus on reducing fossil fuel use and supporting projects that encourage more people to ride bicycles: for commuting, for fitness, and for fun.”
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February 2020 | Boulder Lifestyle
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