bizlife
Expanded space
ABOVE AND INSET New Porsche showroom on Warncliffe Road South.
New and improved location for Porsche dealership
By Ellen Ashton-Haiste
L
ocation, location, location is often touted as a key to business success, and that’s just what Porsche of London is experiencing at its new Wharncliffe Road South showroom. It is an ideal site on a stretch of road that is home to a number of automobile dealerships, says general manager Steve Rempel. “This is where a lot of people come to shop for a car so it’s nice to be in this neck of the woods. When you have people who are looking at different product choices being here puts more consideration in our favour.” With easy accessibility from Highways 401 and 402, it is convenient for out-of-town shoppers, a plus given the next closest Porsche dealership is in Oakville. The move has aided the
dealership in pursuing its investment in electric car charging, along with its launch of the all-electric Taycan. There are numerous additional benefits to the new store that, at 27,000 square feet, is double the size of the previous location and sits on a parcel of land just over two acres, accommodating annual sales of some 450 to 500 vehicles. The larger interior features a state-ofthe-art fitting room, where customers can view choices for leather, colour, trim and other options to customize their purchase. The former location had a similar area but, says Rempel, “it was nothing like this new and vibrant space. For someone looking for something special, who wants to put time and thought into how they want their dream car built, it’s the perfect place to do it.”
The space also allows the dealership’s “classic ambassador” to share his particular expertise. Sales professional Jarod Arand is knowledgeable and enthusiastic about Porsche products from years past, including the 1970s to the ‘90s. “It’s unbelievable the amount of this product still on the road,” Rempel say. “There are buyers looking for all years and all types, so it’s nice to have someone who’s dedicated to looking after that clientele.” After moving into the new space just before Christmas, only to be immediately thrown into pandemic lockdown mode, Porsche of London is anxious to work with buyers now gearing up for the summer season. n
● PORSCHE OF LONDON • 1265 Wharncliffe Road South • 519-601-1322 • www.porschelondon.com May/June 2021 Lifestyle 57
