Retailer Matters
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Christmas and New Year special The festive period is just around the corner, are you prepared? Cover & Page 4
Simple steps to improve your Store Drive your Business in the right direction Page 7
Services Independent Finance Advice Page 9
Category focus - wine Expert advice to maximise your sales Page 11
Dates for your diary A look forward to special events Page 19
The price is right New Core Range Best Sellers price listing for Autumn/Winter 2012 Pages 13 – 18
Christmas and New Year special Following a summer of mixed fortunes, it is now essential for Independent Retailers to start gearing up for what is always one of the busiest times of the year. Christmas is always an expensive time and shoppers are constantly looking for ways to save. Shopping locally is one sure fire way they can save money, not only by saving on fuel, but also swapping their usual Brands for value alternatives available from their local Independent Retailer. Whatever else shoppers may cut back on, food and drink will always be a priority at Christmas and New Year and, whilst household budgets may be tighter this year shoppers will always splash out a little more during the festive period.
Selling Christmas It’s never too early to start selling Christmas. By installing festive displays in advance, your Customers will identify your Store as the place to shop for those Christmas essentials. Whilst their shopping list may not include the turkey and sprouts, there are things they’ll look to their Independent Retailer to supply. continued on p4
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