Retailer Matters
Issue
13
Because at Landmark Wholesale EVERY Retailer Matters
Feb - Apr 2012
With tough times set to continue a Value Zone in your Store will help your Customers and your sales Page 10
Put a spring into your sales with our guide to Easter, Mother’s Day and St Patrick’s Day Pages Cover – 4 & 5
EPoS Technology How Electronic Point of Sale can help improve your business Page 6
Category Focus Focus on Confectionery – A sweet Category for Convenience Focus on Pet Food – You’d be ‘barking mad’ not to stock up on pet food Page 8
Tobacco Display Ban Are you confused? Page 17
The price is right New Core Range Best Sellers price listing for spring 2012. Pages 11 – 16
Put a Spring in your Sales and Profit Spring and growth go hand in hand so, with a number of major sales opportunities on the horizon, Retailers should look forward to a busy time as 2012 gets into its stride. This year, three major events take place over a 24 day period. St Patrick’s Day falls on Saturday 17 March and, following hot on the heels of that famous Irish celebration is the alwayspopular Mothering Sunday, which in 2012 is celebrated the day after St Patrick’s Day on Sunday 18 March. Traditionally it’s on this day that Mums, the length and breadth of the Country, will be spoiled with gifts of chocolates, flowers, cards and maybe a bottle of rosé wine so the day offers one of the best opportunities of the year.
Be sure to re-stock your shelves in time for the Easter event which provides the year’s biggest choc-feast. The four-day Easter celebration begins on Good Friday with Easter Saturday on 7 April, the bumper Easter Sunday on 8 April and Easter Monday bringing the event to a close, the long-weekend looks like providing one of the year’s busiest Trading periods. continued on p4 & 5
Ex cl fr usi om ve ly
Spring Opportunities