BOOSTING LIFESCAPE’S ONLINE PRESENCE
KEY FACTS AND STATISICS
▪ Google Dominance: Google hosts 73% of all online reviews for businesses
▪ Consumer Behavior: 81% of consumers use Google to evaluate local businesses
▪ Trust and Volume: 68% of consumers don’t trust a high review rating unless there are many reviews
IMPORTANCE OF REVIEWS
BOOSTING ONLINE PRESENCE
ATTRACTING NEW CLIENTS
▪ Review Relevance: 83% of customers say reviews must be recent and relevant to be trustworthy
▪ Purchasing Decicion: 94% of people say bad online reviews have convinced them not to buy from a business
▪ Trust Factor: 49% of consumers trust online reviews as much as personal recommendations
▪ Consumer Perception: 56% of customers say a company’s response to a review changed their perspective on the business
▪ Negative Impact: 1 negative review requires approximately 40 positive reviews to offset the damage
▪ Response Importance: 89% of consumers read companies’ responses to reviews
▪ Customer Expectations: 53% of customers expect brands to respond to reviews within 7 days
▪ SEO Benefits: Review signals account for about 15% of Google local rankings
▪ Conversion Boost: A 0.1% increase in star ratings can increase conversion rates by 25%
▪ Attraction Power: 38% of customers require at least a four-star average review to consider engaging with a business
▪ Financial Impact: A 1-star increase in Google rating can result in an increase of 2% to 3% in revenue
▪ Spending More: Customers spend up to 31% more on businesses with excellent reviews
Strategies to Increase and Generate Leads
Direct Link, QR Code and Email and Text Templates
• Facilitating the process for clients to leave reviews
• Direct link to Lifescape's Google review page
• Creating email and text templates for following up with clients
• Tools simplify the review process for customers
Leveraging Social Media
• Leveraging social media channels to encourage reviews
• Sharing the direct link to Lifescape’s Google review page on social media
• Showcasing positive reviews on social media to demonstrate customer satisfaction
• Client Service Interaction
Quarter 3 Five-Star Challenge
Goal: Achieve a total of 60 5-star reviews by the end of Quarter 3
Weekly Award: $50 gift card for the top producer of positive reviews each week. Criteria: The individual with the highest number of positive reviews accumulated during the week.
Monthly Award: $200 gift card for the top producer of positive reviews each month. Criteria: The individual with the highest number of 4-5 star reviews accumulated throughout the month.
Quarterly Award: A company-wide lunch will be hosted to celebrate the collective e ort and success. Condition: Once the target of 60 4-5 star reviews for the quarter is achieved.
