27th March 2015
ISSUE NO. 949D
INSIDE
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NEW CAMERA BAGS FROM CRUMPLER, MANFROTTO GOES MOBILE, ‘MOST POWERFUL WIFI SD CARD EVER’, BRAUN LAUNCH UNDERWATER SELFIE STICKS AND MORE...
Braun Launches Underwater Selfie Stick
In Brief – A Look Back At The Photography Show Ahead of our full show review in the monthly issue, here’s a brief round-up of how it all went...
Taking advantage of the current market trend, Braun has launched the Selfie Stick FUN range in three different colours, in addition to the Braun Underwater Selfie Stick. Kenro’s Managing Director Paul Kench said: “Selfie Sticks are not only a great add-on for camera sales, they open up a massive new market for those with just a smartphone. Every camera retailer should be pushing these devices as they also make superb gifts!” RRP: £30.78 (inc. VAT)
Impossible Launches ‘Next Generation’ B&W Film Impossible has launched B&W 600 Generation 2.0 film, for use with Polaroid 600 and Impossible hardware cameras. “Impossible has held off labelling any film ‘next generation’ until we felt they truly were” explains CEO Oskar Smolokowski. “This is our first truly instant film with image emergence in just 20 seconds. We are now making the fastest analog instant film in the market. Contrast, tone and ease of use are also significantly beyond what we’ve delivered before – I’m really proud of our team for this achievement” SX-70 and Spectra editions will follow in May. PHOTO -
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Trade shows are always tiring – they involve standing up for hours on end, pitching to a neverending stream of visitors, keeping customers happy and battling the inevitable tiredness from late nights and early starts. But they can also be fruitful – boosting sales, opening doors to potential customers and helping your brand establish itself further in this competitive industry. Everybody at The Photography Show has worked incredibly hard to engage, entertain and serve the thousands of visitors who streamed through the doors this year. The dedication is commendable! The Pixel team was there in force, alongside Life Media Group’s filmmaking and photography journal Hungry Eye. We did the rounds of Hall 5, stopping off to see all the newly announced products from the VIDEO
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likes of Canon, Fujifilm and Nikon. Jeremy Gilbert, Group Marketing Manager at Nikon UK, said: “Looking out at the crowds queuing to get into the show before 10am, it still gives me a huge sense of excitement. Moving to the bigger hall at the NEC gives the show greater gravitas. The Photography Show is now a major focal point for Nikon in the year. The show is perfect for showcasing kit, but also inspiring and motivating more people to get involved in photography.” Visitors were invited to get handson at most exhibits, including at Panasonic’s live arena – where they could have a go shooting boxers, gymnasts and fencers with a range of LUMIX cameras, including the highly acclaimed GH4. The live performances certainly -
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gave the show more of a buzz, while ongoing talks and seminars at various stands helped motivate and inspire visitors. While a handful of retailers we spoke to were disappointed with their sales figures during the show, all said it had been a fantastic opportunity to talk to a wider range of visitors. Ivor Chamberlain, Sales Director for Manfrotto Distribution, commented: “Not only has the show attracted our traditional audience, but we have seen a much broader demographic of visitors than ever before, and that can only be a good thing for the industry.” You can read a more comprehensive review of the show in our next monthly issue, out in April. -
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