Lifeline Recovery Center 2025-2027 Strategic Plan

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ToprovidemenandwomenwithChrist-centeredsolutionstoaddiction

OUR VISION:

Tohelpindividualsbecomespirituallyalive,mentallysound,andphysicallywell.

OUR VALUES:

•Accountability

•Faith

•ObediencetoChrist

LifelineisaChrist-centered,accreditedlong-termresidentialsubstance abusetreatmentfacilitywithseparatecampusesformenandwomen. FollowingChrist’sexample,weprovideourbrothersandsistersstruggling withlife-controllingaddictionswithaspiritualenvironmentthatpromotes arenewaloffaithandlastingsobriety.ClientsparticipateinregularBible study prayer,andattendworshipserviceseachSundayatoneofour partnerchurches.

Becauseofvolunteerandphilanthropicsupport,costsforournine-to12-monthprogramareafractionofthecostofother30-dayprograms Thelongerprogramcorrelateswithourclientsbeingsuccessfulintheir sobrietyjourney Wedonotusemedical-assistedtreatment Instead,our abstinence-based,Christ-centeredapproachincludesindividual,family, andgroupcounselingandreliesonthe12-stepprogram Ourprogram requiresallclientstobeemployedinthesecondphaseoftreatment, settingthemupforasuccessfultransitionbackintoaproductivelifeafter completingtreatment.

People:

OurStaff:

Weempowerourstafftocarryoutourmissioninacompassionate,highlytrainedmanner.Committedtotalentattractionandretention,wevaluethe personalandprofessionalgrowthofourteam.Wearenationallyaccredited bytheCommissiononAccreditationofRehabilitationFacilities(CARF),the AmericanSocietyofAddictionMedicine(ASAM) andaStateAlcoholandother DrugEntity(AODE)residentialandIntensiveOutpatient(IOP)license,meaning ourstaffandprogrammeetstrictcriteria.In2004webegantreatmentofboth menandwomenrequiringtwoseparatecampuses,andhavenowgrownto 45staffmembers,includingcertifieddrugandalcoholcounselors,and75-100 volunteersannually

OurClients:

Weoperateaclient-centeredaddictionprogramwithastaff-clientratiothat meetsthestateandnationalstandards,whilemeetingtheevolvingneedsof thecommunityweserve Inordertoenrollinourprogram,clientsmustadmit theyhaveaproblem committotheprogram’sthreephasesofresidential treatment(lastingnineto12months) andcomplywithLifeline’spolicies

Partnerships:

Ourlocalcommunitycomestogethertoshareresources,opportunities,and expertiseforourclients.Theseactsofcompassionofferhopeandasense ofbelongingtoindividualsinrecovery Clientsvolunteerandareemployed bylocalbusinesspartnersinthecommunityduringthesecondphaseof treatment.ManybusinesspartnerspermanentlyhireLifelineclientsupon graduation.Ourcollaborationswithindividuals,donors,volunteers,churches, businesses andcharitablefoundationsenhancesobriety.

STRATEGIC PLANNING PROCESS

OurhighestmissionistofacilitateaChrist-centered,long-termrecovery forindividualsstrugglingwithlife-controllingaddictions.Sixpeople inKentuckydiefromaddictioneveryday,whichmakesourworkin addiction-recoverymoreurgentthanever Thepathtorecoveryismade easierwhenprofessionalexpertise faith,andcommunitysupportgive individualshopeforthefuture.

OurstrategicplanningprocesswasledbytheLifelineBoardofDirectors, whichiscomposedoffaithleaders,medicalprofessionals business andcommunityleaderswhohavebeentouchedbyaddictionin differentways Bylookinginward,ourstrategicvisioningprocesshelped usevaluatethewayswecouldachieveorganizationalexcellence andincreaseourcapacitytoserveourclients,staff,volunteers,and community.

Inaddition,anonprofitconsultancyfacilitatedourstrategicplanning processwhichincluded1:1interviewswithstakeholders(board,staff, donors,volunteers,andchurchpartners)andelectronicsurvey participation Gatheringcandidinsightsfromourkeystakeholders providedcriticalfeedbacktoguideourstrategicplanningdiscussions andourdirectionasanorganization.

Toevaluateoursuccess,wewilllooktokeymeasuresoutlinedin ourstrategicplanby:

•Developingandimplementinganannualworkplanwith keydeliverables

•Trackingimportantbenchmarks

•Assigningclearrolesforcommitteesandstaff

WethankLifelinestaff,volunteers,andcommunitypartnersforproviding valuableinsightsthroughoutourstrategicplanningprocess.

PROGRAM PEOPLE

Lifeline has treated over 2,500 clients during its 20-year tenure. The effectiveness of our Christ-centered approach has helped us gain a positive reputation within our region and in the recovery community at large As the demand for our services continues to grow, we are expanding the support we can offer toclientsandfamilies.

Goal:ExpandandenhanceourRecoveryProgram services

Strategies:

•Createasoberlivingcampus

•Explorenewinpatientandoutpatientservices

•Assessclientgraduatesuccessrates

•Increaseresourcestohelpfamilies

AtLifeline,ourpeoplepowertherecoveryprocess.Attracting, supporting,andretainingbest-in-classstaffandvolunteerswill supportouroverallexcellence.

Goal:Attract,develop,andretainstaffand volunteers

Strategies:

•Routinelyreviewandmaintainacompetitivestaffcompensation andbenefitsstructure

•Annuallysolicitfeedbackfromstaffandvolunteers

•Provideworkshopandgrowthopportunitiesforstaffandvolunteers

•Developanexecutive-level/C-suiteteam

•Outlinepathwaysforstaffcareeradvancementandlong-term engagementforvolunteers

•Createandreviewanemergencyandnon-emergencysuccession planfortheExecutiveDirectorandotherkeystaffpositions

•Maintainastructuredonboardprocessfornewstaffandvolunteers

•Maintainastructuredexitinterviewprocessforstaffandvolunteers

•Planstrategicallyforboardofficersuccession

FACILITIES COMMUNITY

Maintainingandimprovingthequalityoffacilitiesandgrounds providesclients,families,andstaffwiththesafeandcomfortable surroundingstothrive.Theneedforfacilitiesexpansion, upgrades,andmaintenancegrowsalongsidethecommunities weserve Overthepastthreeyears,Lifelinehaspurchasedtwo, 45-acrecampusestoaddressthegrowingneedsofthemen andwomenweserve.Themen’scampuscamewithintact buildings,butcurrentlyneedsadditionaltransitionalhousing. Lifelinehasatemporarywomen’scampusonMorganLaneuntil wecompleteconstructionofanewcampusonOldHwy60 includingachapel,administrationbuilding,dininghall,and housinghallsforphaseoneandphasetwoclients,aswellasan updateofthetransitionalhousing.

Goal:Buildandmaintainexcellentcapitalassets andgrounds.

Strategies:

•Progressthroughcomprehensivecampaign-basedconstruction withexpectedcompletionin2027

•Createamaintenancechecklistofdutiesandtiming

•Createafive-yearmaintenanceandutilitiescostanalysisplan for2027-2032

Atthismomentinourhistory,wemustamplifyourcollaboration andsharedpurposewithoursurroundingcommunities.This strategicfocuswillhelpLifelineattractnewaudiencesof supporters,partners,andvolunteers,ensuringourvibrancytoday andtomorrow Ourclientsdependoncommunitypartnerswhile intheprogramandalsooncetheygraduateontheirjourneyto reintegrateasengagedcitizens.

Goal:Growandsustainpartnershipsandbrand awareness.

Strategies:

•Leveragecampaignfundraisingandstorytellingtoreach newaudiences

•Createguidelinesforformingpartnerships,ensuring alignmentwithorganizationalvaluesandcommunityneeds

•Maintaincommunicationstopromotepartnershipsthrough holisticmediums

•Createasustainablestaff-drivenmodelformarketing andcommunications

•ShareLifeline’sstoryatstrategiccommunityevents

SUSTAINABILITY

Asanonprofitorganization,wemustcarefullystewardour resourcestoelevateourpeople,programs,andcampusfacilities overtime.Prioritizingfinancialsustainabilitywillensurethatwe canserveourcommunityeffectively,adapttoevolvingmarket conditions,andpursueourmissionresponsibly Weremain committedtoadiversifiedrevenuestreamincludingattainable clientfees,philanthropicsupport insurancereimbursement,and anannualdrawfromanoperatingendowment.

Goal:Generaterevenueandmanagecostswhile investinginandplanningforthefuture

Strategies:

•Maintainathree-yearfinancialmodeling

•Provideanoptimaloperatingmodelconsideringfull andpart-timepositions volunteers,andcontractualservices

•Exceedthecomprehensivecampaignfundraisinggoalof$13M

•Seeda$3Mendowment

•Sustainthird-partyreimbursementthroughaccreditationprocess

•Increasegrantsupportfrompublicfunding(state-level) andothersources

•Cultivate solicit,andstewardphilanthropicrelationships

LIFELINE RECOVERY CENTER BOARD

OF DIRECTORS

StevePowless,BoardChair

AshleyMiller,ExecutiveDirector

Dr.JeffreyTaylor,Treasurer

Rev.Dr.BerniceBelt,Secretary

DavidBailey

CarlaBerry

Dr.CaseyBrantley

TonyCopeland

MissyEckenberg

TerryHaas

RobertL.Hill

KenHunt

BonnieSchrock

MattSnow

ToddTrimble

POBox7652

Paducah,KY42002

Men’sCampus: 701UpshawLane

Kevil KY42053

270-443-4743

Women’sCampus: 2806MorganLane

Paducah,KY42001

270-448-0961

LifelineRecoveryCenter.org

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