the goods. issue 01
Good people. Good business. Good ideas. A place for community, connection and creativity in retail.
COV ER IM AGE Too Designs CURRENT IMAGE Inartisan
This magazine has been lovingly curated, designed and collated by The Life Style Edit Sydney, on behalf of Life Instyle. All features and stories contained in this issue are subject to copyright and cannot be reproduced without the permission of Reed Exhibitions Australia Pty Ltd. For contributions to the next issue send your submissions: Att: The Goods email@example.com www.thelifestyleedit.com.au
Welcome to The Goods Meet the Life Instyle Team
[ New breed scholarship winners ] Too Designs [ Tap into trends ] Bree Leech [ Brand profile ] Safo
[ Brand profile ] Kip & Co
[ Shop profile ] Tara Dennis Store Business connection map
Four simple steps to a healthier business
Taking your bricks and mortar store online
How to get your POS working harder for you Buying smart and using your data
Building your brand & business
[ How to ] Get started with Facebook & Instagram ads
Taking your business to the next level [ How to ] Pivot your business
[ How to ] Flex your finances further
7 ways to build a business as an introvert
[ How to ] Reshape your business after a crisis
Come together: lust-worthy coworking spaces Visual Merchandising 101
Nailing shop photos on your phone Giftwrap Guru
[ How to ] Bullet Journal
[ How to ] Avoid overwhelm
Good Things 90
[ Shopping ] Do Good
[ Shopping ] Feel Good
[ Shopping ] Little Goods
[ Recipe ] Fish Tacos
Instagram accounts to feed your soul
Apps weâ€™re loving
Sustainability in your business
Mental health check
Mindful ways to switch off
11 questions to coach yourself to calm Melbourne confidential
Where to stay in Melbourne The Gin Zombie
06 A-Z Wholesale brands
Brand Directory 148
9 - 12 October Melbourne Convention & Exhibition Centre
“Our community is steering the way to more mindfully made goods and business practices, and like the physical Life Instyle events themselves, this magazine is focused around connecting, celebrating and elevating our amazing community within the retail industry. Good people, doing good things.”
Welcome to the launch issue of Life Instyle’s new digital magazine; The Goods. Whilst the idea itself has been in the works since last year, the timing of this new project seems to have aligned with what we can all agree is an unprecedented shift in the way we do business and live our lives. Whilst over much of the last few months we have missed face to face interactions, almost all of us will have seen a steady increase in the amount of time we spend online as we attempt to stay connected. Retail is in the midst of an evolution. Apart from the obvious adjustments it has undergone in order to find a place in this digital world, we also continue to see it shift and swing into something much more meaningful and beautiful than ever before. Our community is steering the way to more mindfully made goods and business practices, and like the physical Life Instyle events themselves, this magazine is focused around connecting, celebrating and elevating our amazing community within the retail industry. Good people, doing good things. The magazine is focused around five main themes; • Good People – the faces of our creative community • Good Business – expert advice from industry peers and leaders • Good Ideas – inspiration and innovation • Good Things – curated product collections • Good Times – how to feed body, mind and spirit We have been #blessed with some amazing contributors for our very first issue, meaning that the content is tailored specifically for our community by the community itself, and we’d love your feedback on what you want to see more of in our next issue. A big thank you also to our partners at The Life Style Edit for helping to produce the magazine, it hasn’t been an easy task and social distancing restrictions meant we had to change our approach on how and what we produced, but I am extremely proud of the end result. And even as a lover of print (perhaps it’s the design background in me) I am myself learning to embrace the digital too. We plan to be able to bring you The Goods twice a year, but let’s also not forget that the magazine comes to life at our live events. Re-connect and re-build with the industry face to face at Life Instyle Melbourne on the 9 - 12 October 2020 at the Melbourne Exhibition and Convention Centre. Registration opens shortly, but in the meantime, please enjoy this first issue of The Goods.
Flyn Roberts Exhibition Director WELCOME 09
MEET THE TEAM Li fe I ns tyl e
Sinead Kavanagh ACCOUNT MANAGER
GRAPHIC DESIGN AND MARKETING EXECUTIVE
Cassandra Humphries SNR EVENT PRODUCER AD
EVENT PRODUCTION EXECUTIVE
SNR OPERATIONS MANAGER
WEB lifeinstyle.com.au EMAIL firstname.lastname@example.org INSTAGRAM @life_instyle FACEBOOK @LifeInstyle MEET THE TEAM 11
IMAGE Too Designs
Good People Meet the people behind some of our favourite brands and retailers in the business.
“Late afternoon is family time and we love to take the kids for a play on the beach close to our home and watch the sun set over the water. Being close to nature helps to keep us grounded and to see the bigger picture in life. It’s all about balance.”
NEW BREED WINNERS:
SCHOLARSHIP TOO DESIGNS
W i t h T h o ma s a n d Su r een G ou w s
With a lifelong passion for art and design, Thomas & Sureen Gouws decided it was time to pursue a different career path. Immigrating to Australia two years ago with their two young daughters, Lana & Kayla, the couple sought a more balanced lifestyle around family. Having done the hard yards through nearly two decades in architecture, culminating in a multi-award winning practice in Pretoria, South Africa, the birth of TOO Designs was a natural next step. Their design style was always characterised by clean architectural lines and simple geometric shapes. This is reflected in the designs of their inspired graphic art series, which invites the owner to create their own designs with metallic, magnetic components. “As with architecture, which is always a collaboration between architect and client, we aim to create products that involve our customers in the creative process and leaves room for personalisation,” says the couple. Navigating two creative brains comes naturally to the couple, who’s processes have evolved over years of working together to allow them to work effectively as a team. Starting their week with a
quick planning session to outline the week’s work goals, the couple are “very much in sync” creatively and work beautifully together across all facets of the business. “As typical creatives, admin is our least favourite part of the job, so we usually just slay the dragon and get it over and done with. Early afternoons are usually spent in our warehouse producing and packing orders.” The plan is working, affording them the lifestyle balance they yearned for, without compromising on creativity or the integrity of their design practice. “We are very fortunate that working together has always been very easy for us, and value the fact that it allows us to spend so much time together. We are usually in agreement on design decisions and rarely have opposing views. We also make time for creating our own independent artworks as artists, which allow us to express our creativity individually.” “The Life Instyle New Breed Scholarship is an extraordinary opportunity for us to present our products to Australian retailers. With the amazing exposure the scholarship provides and the guidance of expert mentors, it is really the ideal opportunity for any start-up business to prepare for their first trade show and successfully establish themselves in the industry. We’re looking forward to interacting with retailers, getting their feedback and establishing lots of meaningful business connections.” Follow @toodesigns > GOOD PEOPLE 15
IMAGES Too D esigns WORDS Dian a M oore
Hot off the back of being awarded the Life Instyle New Breed scholarship, this dynamic design duo aspire to echo their award-winning success by establishing TOO Designs as a well known and loved brand within the Australian design community.
IMAGES Dulux Australia STYLING Bree Leech PHOTOGRAPHER Lisa Cohen
With Bree Leech
International trend forecaster Bree Leech predicts a surge in the trend towards nesting and cocooning. “We’re all realising how important it is to have homes that make us feel well mentally as well as physically,” she says. “The research has shown that having texture in the home and tactile materials is great for your well-being, so those things are going to continue to be important.” The evolution of a trend begins with lifestyle and what’s happening in the world around us. “Sometimes it’s a group of designers working separately, even in different countries, that all somehow have their finger on the same pulse,” says Bree. “There’s a collective energy and theme that happens - ideas that are influenced by similar things happening in the world.” “Knowing the ‘why’ of a trend helps to decide whether it is relevant to you,” says Bree, who has been watching trends develop on the world stage for over 20 years. The international showcase Salone de Mobile in Milan was cancelled due to Coronavirus this year, but design trends will continue to evolve despite this.
“The last time we saw this big a shift in the global mood would have been 9/11,” says Bree, who was trend forecasting in the textile industry when the Twin Towers fell in New York. “Everybody was literally throwing all their trend forecasting out the door overnight because it affected the mood globally.”
WORDS Diana Moore
With people spending more time in their homes and taking stock of what’s important in their lives, we are already seeing an effect on the direction of global trends.
How to reflect a trend in your store. More important than following the hottest new colour to hit the catwalks is telling your own story in your retail store. You don’t have to dance to the tune of the trends each year, but you do have to know what song they’re playing. The key is to follow your own instincts and interpret the trends the way you know your customers will respond to. It’s all about how you merchandise and how you tell your story in your store. When buying new stock at trade shows and throughout the year, look to develop a relationship of trust and understanding with your suppliers as they can deliver trending products, colours and ideas that fit your style. “They’re the ones who are making or designing things that are going to work with where the design world is going,” says Bree.
GOOD PEOPLE 17
IMAGE Dulux Australia STYLING Bree Leech PHOTOGRAPHER Lisa Cohen
Already a growing trend, wellness in our homes is going to become even more important What are the trends we can expect to see? “We’re going to use lots of beautiful textures - in boucle wool fabrics and rattan, which is already a big trend and adds texture to a space. Also sustainability will continue to be in the background. People will look at purchases that have longevity and are made well - investment pieces that we can hold on to, future heirlooms. It goes beyond removing clutter for a more simple life, to include texture, personal pieces and a touch of nostalgia that will make us feel connected and safe,” says Bree. “Basic materials will also be key. Things like hemp, leather, even pine, that aren’t putting too much stress on the environment to produce.” “Plants will continue to feature in our homes as we spend more time in them,” says Bree. “Though not all of us have green thumbs so it might come in the form of colour, with more greens coming through, or with good quality fake plants, dried objects such as pampas grass and freeze dried flowers.” 18 THE GOODS
Tell your own story. Who are you? What is your point of difference? This is what your customer remembers you for. It could be how your store is set up, your social media presence, or your tone of voice. Bree suggests to keep things interesting and relevant and to make sure you don’t look like everyone else. “The retailers who take risks on things are potentially going to be even more successful than the ones that started really safe,” she says. It’s about the balance. “I love trends. I love forecasting and researching it, but they’re not prescriptions. I think the biggest advice I can give to retailers is to trust your intuition. And the biggest advice I give to consumers is to ask, ‘Do you love it? Does it work with your house? Do you love that colour? Does it make you feel good? Then it’s the right purchase.’” Follow @breeleech >
With Heidi Albertiri
01. Inartisan, Arju Rattan Armchair in Natural
02. Andrea & Joen, Olive French Linen European Pillowcase Set 03. Woodfolk, Round Platters
GOOD PEOPLE 19
Photographic styling Trend Forecasting Interior Design Online workshops now available
IM AGE S AFO W ORDS Lucy Francis
Meet Sarah Fordham from SAFO
Born in San Francisco and raised in Sydney, artist Sarah Fordham (aka founder and design extraordinaire behind homewares brand, SAFO) produces stunningly colourful works in a range of forms from her cool-as inner-city loft slash studio space in Paddington. Sarahâ€™s creative brain, even from a young age, is both the reason for and the product of her submersion in all things art, which shines through in her deep understanding and love of colour, and her experimentation with different mediums. GOOD PEOPLE 21
“I can’t remember a time when I wasn’t making something. From primary, to secondary, to tertiary studies and beyond, my life has been centred in the artworld. I feel the happiest when I am in the studio – playing with bits and bobs on my workbench with my little dog Indiana Jones at my feet.” It was her long-held desire to extend her creative direction beyond painting that bore the establishment of SAFO; where her vibrant designs, energetic patterns and trademark colour palette were transferred onto tactile prints and homewares. “I always wondered what my imagery might look like on substrates other than canvas. I began to visualize these paintings on things. I am a keen observer of interiors and instinctively knew that there was a place in the market for original surface design – beyond the generic chevron stripe or polka-dot.” In a business-savvy move, Sarah’s next step was to surround herself with experts in fields in which she was not yet familiar - from digital printing, to manufacturing, to retail. After the typical trial and error period faced by many start-ups, Sarah finally found herself in a position to get things moving forward. But, as is the way,
22 THE GOODS
another roadblock presented itself… “How do I then get these objects into stores?!” Luckily for her, a fortuitous crossing of paths saw Sarah come together with born-and-bred homewares and retail guru, Chris Tourgelis, from OPUS Design - a Sydney institution where Sarah herself had been a customer for many years. This serendipitous encounter marked the retail beginnings of her brand new label, SAFO, and her products quickly hit the OPUS Design shelves. Chris became somewhat of a mentor for Sarah, guiding her toward the next direction in her business journey. “Chris said – “exhibit at Life Instyle!” I had heard of trade shows before but didn’t really know what they were or what they could do for me. I trusted Chris’ advice and I have now been part of two Life Instyle shows – in Melbourne and Sydney.” And there’s a reason why she keeps going back for more! Like many small biz owners, Sarah’s introduction to trade shows opened up a multitude of new avenues.
afraid to take a leap of faith to take your business to the next level.”
“Life Instyle allowed me to have access to retailers and buyers – those elusive people that, as a start-up, you just don’t know how to find! You can try to Google these people, but even if you can find an email address for them – rarely do you get a reply.” Sarah found an invaluable opportunity in the chance to showcase her wares directly to a wide range of buyers and retailers from across the country and beyond, tapping into a whole new market. As is the nature of design and creative minds, Sarah’s process is ever-evolving, and following a few years of experimentation, 2020 has seen SAFO continue to grow. But when considering the future for her brand, it’s the early days and business beginnings that Sarah reflects upon most fondly and with gratitude. “I will always be most grateful for those retailers like Chris, who backed me from the beginning. They will never know how much their investment means to a start-up brand like SAFO. I cherish each order and am so excited to continue building this label – with their help.” Moral of the story, don’t be afraid to take a leap of faith to take your business to the next level. A simple comment from a trusted friend could be the beginning of some new adventure and path for your small business. Follow @safo_studio_to_store > GOOD PEOPLE 23
“Moral of the story, don’t be
BRAND PROFILE: KIP & CO With Hayley Pannekoecke, Kate Heppell and Alex McCabe
From humble beginningsâ€Ś Kip & Co was founded by two sisters Hayley Pannekoecke and Kate Heppell - and best mate Alex McCabe. In the very beginning - the pre-Kip & Co Days - Hayley and Kate joint-owned a health food store, but when Hayley had her first child the three got together and decided to seek a more creative venture. A plethora of business ideas were thrown around until, after spying a gap in the market, they landed on bedding. Since then (over 8 years!), the brand has grown, changed and developed as the trio have done the same. Welcoming kids and expanding families revealed yet more opportunities and helped to evolve Kip & Co into the brand we know and love today. They have since introduced a kidâ€™s range including apparel, rompers and bedding, tableware, bathware - and even a pet collection too! 24 THE GOODS
Colourful, vibrant, joy-inspiring, fun, gorgeous, homegrown... are all words that come to mind when one mentions Aussie homewares brand Kip & Co.
“Having three people focussed on design is actually a blessing...we all come to the table with a mix of ideas and it’s that ‘melting pot’ that has become the Kip & Co aesthetic.” And what an aesthetic it is! The girls’ love of vintage, “flea market finds and little gems” shines through, but they are also constantly seeking inspiration from anywhere and everywhere. It’s fair to say that their hallmark, sustainably oriented designs are truly unique and place the brand as a trend setter, not a follower.
“The biggest trends we’re forecasting right now are around layering, texture, and colour. Lilac is beginning to have its moment in the sun and our upcoming summer collection is all about the pastel vibe.” The girls have fostered a tight knit team, and have been passing their pandemic work from home days with frequent virtual coffee catch ups and themed Zoom calls to discuss their latest Netflix binges, reveal their favourite podcasts and exchange cooking repertoires. “We’re really looking out for each other and are making sure we’re connected all the time. We’ve all come to the understanding that this is really hard to go through alone; so we’re doing our best to be there for each other.” While the transition seems to have been somewhat smooth for this creative squad, day-to-day life at Kip & Co HQ usually involves a lot of hands on work - from developing brand new concepts, to collabs, to styling stunning shoots for their out-of-thisworld online store. Speaking of said online store, aside from the obvious draw card of hundreds of fabulous products, one has to wonder what the “must haves” and “must dos” are of such a successful site aka the virtual window display of a brand. We asked these clever style mavens on how they nailed their website - check out what they had to say. As a digital-only retailer, these gals are seasoned navigators of the online realm, but - as is the only way to stay ahead of the digital curve - they’re always looking to take the next step. And their opinion on the importance of having a presence on social media channels like Instagram? Well… > GOOD PEOPLE 25
IM AG E Kip & Co. WORDS Lucy Francis
With the three working across all aspects of the business, you have to wonder - how do their uniquely creative brains work so damn well together!?
“Be genuine in your approach... don’t worry about getting everything perfect all the time. Sometimes it’s the little imperfections that show we are human!”
“We are on there 24/7. In terms of a digital marketing strategy, it’s really important to be present and responding to comments and messages - not only does it improve your visibility on the platform, but we have noticed that the more we engage, the more engagement we get back! It’s about building a community.”
IMAGES Kip & Co. WORDS Lucy Francis
For a brand whose point of difference lies in their colourful and distinctive aesthetic, social media, being a primarily visual tool, is key. Of course their feed is populated with stunningly styled imagery, but the social team at Kip & Co also showcase user-generated content - a great way to keep things fresh, engage with their digital audience and take some of the leg work out of content creation (aka the bane of many busy business owners’ existences). But what’s on the horizon for these homewares Queens aka Kip & Co? “The world has changed so much in the last couple of months that we’re just taking it one month at time right now. In five years, we hope we’re still creating beautiful products for the home, and hope our kids apparel collection is being rocked by colourful little adventurers everywhere. Most importantly, we hope that on the other side of this pandemic, we are all a little gentler and kinder to each other and mother earth.” Follow @kipandco > GOOD PEOPLE 27
SHOP PROFILE: TARA DENNIS STORE With Tara Dennis
Working in television for over twenty years as a presenter of design, craft and decorating, Tara and her family opened their first retail store in Sydney’s leafy northern suburb of Wahroonga in 2016. Originally intended as a showroom for her own range of homewares designed in collaboration with wholesale giant Albi, Tara’s store quickly gained a loyal following and a second, larger store opened in Balmain in June 2019. 28 THE GOODS
“You need to have a seriously good business head about you as well as be creative and extremely flexible.”
Tara’s advice to those thinking of opening a shop? “In the current climate, I would say ‘retail is only for the brave or silly’. Luckily I am both. I absolutely love it but can honestly say it’s the hardest thing I have ever done.” After her family and a good cup of tea, designing is Tara’s first love and she’s always excited to see homewares trends evolve. “Right now, I’m seeing a real movement toward the ‘blended home’ to create new and unique looks,” she says. “We yearn for individuality, not cookie cutter looks, so new pieces are being blended with vintage - rugs, furniture and art. There’s a real confidence and vigor to do this and it’s exciting to see a fresh warmth and richness shining through modern homes.” “Not surprisingly, I’m seeing natural materials, shapes and textures with a real push for Australian made and ethically sourced. People are becoming mindful of resonance and waste and as such are making responsible purchasing decisions,” Tara says.
Both of Tara’s stores serve as a stage for her much-loved window displays, which she plans months in advance, including going all out at Christmas. “The whole idea of an in store display or window is to entertain and inspire. It’s like theatre which is why I love it so much,” she says. “It doesn’t matter the theme, so long as it’s relevant and communicates an idea or emotion well. It needs to be clean, well stocked and possibly a little quirky. “I always try and incorporate something vintage and something organic plants, flowers, shells, coral.” Tara’s inimitable style carries the essence of her own river house, yet makes the look accessible to lovers of a contemporary home that’s light, bright and timeless. Her love of vintage markets yields unique artworks and furnishings from frequent overseas buying trips and brings an authenticity to the interiors she inspires. This aligns with the Tara Dennis Store manifesto of “buy once, buy well” and is reflected in the stock across both stores, which includes carefully chosen artisan and Australian handmade homewares and furniture. Loving a new season to impart in shop displays, this year Tara has succumbed to a soft, cosy Alpaca blanket for her own bed. “Last winter I missed out on the one I wanted so this year I made it a priority to get in early. The colour and texture is divine and the extra layer of warmth it will bring will be heavenly. Amazingly I don’t bring much home from the stores, our house is small so I have to be super disciplined!” Follow @taradennisstore > GOOD PEOPLE 29
IM AGES Tara D enn is Store WORDS Diana Moore
Still filming for Better Homes & Gardens, Tara divides her time between this and the two stores each week, working on anything from product research, styling for clients, in store displays, teaching workshops and furniture installations. “The variety is huge and my role there is incredibly hands on and creative,” says Tara. “My work life balance is terrible! I’m an absolute workaholic and struggle daily to keep all balls in the air! I try to be as organised as I can and luckily my husband is organised too - he takes the lion’s share of worrying about our son’s school and sport routines. We’re a strong team and that’s what makes things work.”
Y o u. Core crew Creator crew Bounce off crew
Non work network.
Internal Crew External Crew
“Always give back to your crews in the same way they give to you. If you haven’t yet set these crews up, consider how you might work on cultivating them.“
BUSINESS CONNECTION MAP
The skill sets we use to balance business, life and home continue to evolve, perhaps even more so for small business owners. One thing that unites us, however, is our desire for connection. Business expert Fiona Killackey from My Daily Business Coach explores how to enhance the relationships you have and leverage them to create a stronger and more fruitful business network. “We are social creatures. Even the introverts amongst us will find the next few months challenging as we go from having the freedom to do what we want, through to staying put,” says Fiona. “A lifeline for this time will be to create a connection map for your business, outlining who you wish to connect with and the touchpoints you can use to do this. For me, one of these was building my Good Business Group on Facebook, a group for small biz owners to come together and connect.” What Fiona wasn’t prepared for was the degree in uptake - it seems there are scores of small business owners looking to share ideas and resources, bounce off one another, and support each other - particularly at this difficult time in business. “I initially thought this group would be made up of my clients, biz friends and students, but it has grown to more than 600 small biz owners,” she says. Check your crews. “In business, people are always your best asset,” says Fiona. “Likewise, in your personal life it is the people around you that act as beacons of inspiration and support.
Fiona believes every business owner should have the following groups: • Your Core Crew: your ride or dies, the people you can come to with every and any issue • Your Bounce-Off Crew: people in the same industry or sector you can literally bounce ideas off • Your Creator Crew: people who can help you with the creative parts of your business: branding, marketing, content • Your Internal /External Crew: your staff, contractors, suppliers, nanny, lawyer etc. • Your Non-Work Network: friends who have NOTHING to do with your business and who enable you to get a clear break from it Take stock of your network. See how you can grow your resource base, support and share with like-minded business owners. You might find your skill level in something is head and shoulders above others and they have super powers in things where you lack skill. Which touch points will you use? How will you connect with your clients and customers right now? How will you connect with your staff? Who else features on your connection map and how will you show up for them? Follow @mydailybusinesscoach > GOOD PEOPLE 31
GRAPHIC Xan th e Benn ett IM AGE Th e Lif e S tyle Edit WORD S Diana Mo ore
With Fiona Killackey from My Daily Buisness Coach
IMAGE The Life Style Edit BRAND Karina Jambrak
Good Business Dive in deep with expert advice and checklists to keep your business on track.
With Fiona Killackey from My Daily Business Coach
When was the last time you felt clear about the direction of your business? It may have been just a few months ago, or perhaps clarity for you is something you have always struggled with as a small biz owner. Business expert and author of the new book, Passion. Purpose. Profit, Fiona Killackey explores what to look for and where you can pivot.
One thing that can help is to look at the things we can control and to conduct a quick health check on your business. This doesn’t have to take long. Rather, this is a way to take stock of where you’re at right now, to bring to the surface ideas and innovations that may be bubbling away.
“Clarity can be difficult to find, especially when you are so close to everything in your business. Yet having a clear and strong foundation like many long-term successful businesses are built on is key. From understanding your ideal audience through to analysing the best marketing channels for your offerings, clarity brings with it confidence in action,” says Fiona.
What does your business look like six months from now? Allowing yourself the space to really consider these questions can be the start of moving from a chaotic state of mind to one of clarity. Use these steps as a guide.
“Right now, small business owners around the world are struggling to find a clear path forward. I have witnessed a full spectrum of emotions, from excitement at the unity and innovation coming forth, to those exhausted by the lack of end date and the collective grief that’s happening globally. There is no “right” or “wrong” way to be feeling or reacting right now.” 34 THE GOODS
“As a small business owner, when you feel confident and in control, you share that positive mindset with everyone around you — family, friends and, of course, your clients
Where are YOU in your business? For many small business owners, their business is a reflection of their own passions and beliefs. Yet, often we lose touch with the reasons why we began it. The time we have right now offers us the opportunity to review our why. Ask yourself the following: • Why did you start your business? • • • •
Does that initial passion come through in your marketing and culture today?
What frustrates you about your business? How might you remove or reduce this in future? What do you value and are these values reflected in the way your business runs?
What’s your personality type (try this free quiz to find out) and what areas of strength might you focus on, what is a weakness you could outsource or upskill in? Which parts of your personality may have held your business back in the past?
Take stock of: • Expenses like platform subscriptions, online memberships and apps can quickly add up. • • •
Consider a new business bank card with a new card number. This will halt any direct debits and highlight which to cancel or continue.
Reframe your thinking. It is so easy to get caught up in a fear-based mindset and for many businesses, this is not the end, but rather a time to pivot. Instead of focusing only on what’s “not” possible, look with curiosity at what is “now” possible. The simple mindset shift can make the world of difference. Utilise free tools. One of the biggest assets we all have available to us is access to the free tools via the internet. Established social media platforms, online education portals, and business experts providing free help in the way of online courses, eBooks, webinars, video training and more. Here’s a few to try: • Need to upskill on your analytics? Check out Google’s Digital Garage •
Want to map your time better or understand which skills are missing from your business? Check out my small biz freebies
Looking to learn more about SEO? Check out this free SEO course
Need to know how to feel more confident with video? Check out Clothesline Content’s tips.
Follow @mydailybusinesscoach >
Review your key marketing metrics (i.e. email subscribers, website traffic and conversions, leads, social media engagement). Check for common themes.
GOOD BUSINESS 35
IMAGE My Daily Business Coach WORDS Diana Moore
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TAKING YOUR BRICKS AND MORTAR STORE ONLINE W i t h Ki p & Co
If you’ve been tackling the seemingly impossible task of getting your business online for a while now but aren’t sure what the logical first step is, we’re here to tell you - there’s never been a better time to take the plunge! Tried, tested and true; here are some hot tips from online store experts and magicians, Kip & Co, to help you get started on the right path. Starting out, what would you say are the first steps a business should take to transition from a physical to a digital presence? Is there a particular platform you’d recommend? Shopify is really user friendly and a great starting point for businesses, big and small. It is allegedly so easy that even someone without IT experience can set up their own site - but if you’re like us and are lacking confidence in that area, then enlisting the help of an expert can be a big bonus, and will leave you with more time to focus on the things you are good at. What can you do to translate the visual look and feel of a bricks and mortar store? Keep the site as simple and easy to navigate as possible; the fewer steps between landing on the website and checkout the better. Make sure you’ve got awesome images that really sell your product - generally that means having a product shot that clearly shows the construction and fabric of your goods, but it’s also great to include a beautiful lifestyle shot that creates an emotional connection to the product. Eye-catching and vibrant web banners are also a really effective way to communicate information and keep things looking fresh. Having things like “live chat” or an awesome customer service team that can respond to emails quickly and personably is important to replacing the real-life communication that a customer normally has with a shop assistant in store. What do you think business owners should spend time (or money) on? What is worth outsourcing? Spend your time on the things
you are good at. For us, that’s design (and a few other bits and bobs that draw on our backgrounds in finance, legal and communications). Outsource the things someone else can do better than you - for us, that’s definitely warehousing and web design (for example). Website vs. socials - is one more important than the other? Where should retailers seek to start? It’s really a symbiotic relationship they complement one another. I don’t think you can be an online brand these days and not have a social presence, because while you can have some engagement through your website, socials still rule in terms of the ability to build and engage with your community. How have you learned to communicate your brand’s point of difference online? Our point of difference is in our product design. Our formula is really simple - we just create beautiful products that we love ourselves and hero them in all of our communications. Is it OK to be reworking and adding things once your site is live? DEFINITELY! It’s impossible not to. We are constantly trialling new things and learning from them, like literally every week. Whether that be a change to website, social competitions, new products, new designs, changing how and when we post, trialling different social media platforms. Frequently changing things up on the site in terms of merchandising only serves to keep people looking to new collections, sales, and inspiration. If you’re not moving forward, you might end up going backwards! Shout out a brand who is nailing their online presence… There are so many! Lucy Folk, Obus and Gorman all do an amazing job. PE Nation do an awesome job as well; they’re taking the next step forward - particularly on socials; experimenting with frequent Instagram Live videos and getting ahead of the game by jumping on the Tik Tok bandwagon!
Follow @kipandco > 38 THE GOODS
“It’s really a symbiotic relationship - they complement one another. I don’t think you can be an online brand these days and not have a social presence...”
IMAGE Kip & Co WORD S Lucy Francis
Ki p & Co.
IM AGE Black Blaz e WORDS Diana Moore
HOW TO GET YOUR POINT OF SALE WORKING HARDER FOR YOU With Jeffery Atizado from SMB Consultants
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“There’s a lot of things that COVID-19 is teaching consumers in terms of buying behaviors that won’t go away even after things return to normal.”
Many of us have changed the way we do business in the past few months. Moved business online, offered click and collect, or perhaps a home delivery service. It’s now time to assess how many of these new services are sustainable in the long run. How can we measure their success and adapt our business to include them moving forward? The first stop is your point of sale software. “We’re finding that our clients are using this time now to look around the corner, it’s not all doom and gloom, they’re able to rethink their strategy,” says Jeffrey Atizado at SMB Consultants, who specialise in bridging the gap between sales data and its ability to inform automated business systems. “The first stage is really like disaster recovery - how do we generate sales to offset the lack of foot traffic that we were seeing? So we develop a method of capturing online sales.” The next step is to take the positive outcomes and bring what we can into the future, and this could be a game changer for your business.
Measure and learn. Look first to the sales figures to see what’s effective. “There are two ways to save money in business - make more sales and lower your cost base,” says Jeffrey. The temporary absence of a bricks and mortar store with all its overheads presents a unique chance to look at those costs vs revenue from an online business model. How do online sales compare to walk-ins? How much are you spending on postage and/or delivery? Be realistic about going forward. “What you don’t want is to make a quick decision based on the current situation but not its long term potential,” says Jeffrey. With plans to ultimately reopen your store, this chance to focus solely on your online business provides a testing ground to get your systems in order, gather data on customer behaviour and look more closely at what’s selling well and to whom. It’s about adapting your business. “Reinvest in the areas that are really important and guarantee success and leave off the things that are not going to be as relevant anymore,” says Jeffrey. New sales patterns may create stock control issues so it’s important for your systems to keep up with changes. Having systems such as Xero or Shopify is great but if they’re not linked to the cash register in store where you usually turn to the dashboard for sales data, it’s difficult to report on the big picture and measure trends. “It’s kind of like driving a hybrid car - parts of it are electric and parts of it are still running on petrol,” says Jeffrey. This is where even the smallest business can benefit from cloud based integration - software used to bridge the POS system with your accounting system. Change your mindset. Change isn’t as hard as it may seem, particularly if you’re halfway there and current Government subsidies on offer may help. “Small business is like a jet boat in an ocean - small enough to pivot and change direction, unlike a jet liner, which is hard to turn around,” says Jeffrey. “Having an online presence, investing in online content and ways to communicate with your customers through online channels is absolutely a priority for all businesses right now.” Look to your sales team for skills and support - work together to adopt and adapt. Work with what you’ve got. We know that the adage, “If we build it they will come” is not always true in retail, so use your database. “Reaching out to your existing customer base is essential - your community of customers that loves your store is what’s going to keep you afloat,” says Jeffrey. “A loyalty program is a great incentive but it’s not doing anything for the business owner if it’s just offering a discount. There are technology tools now that allow business owners to engage with their customers in a very personalized way, based on the transactional data that they can collect from their cloud based system.” What will make the difference is how you use it. GOOD BUSINESS 41
NEED HELP NAVIGATING THROUGH THE NEW WORLD OF RETAIL AND WHOLESALE? SPEAK TO AN EXPERT BEFORE TAKING THE NEXT STEP Future Proof your Omni Channel business Sync online and in store inventory Minimise double data entry Improve workflows and integrations Grow sales through Loyalty and Marketing
smbconsultants.com.au email@example.com 1300 919 929
hey you, yes you can!! thelotco
helping creative businesses smash their goals. AD
retail, wholesale, sales, marketing, branding, strategy, established and start-ups.
Melissa Robbins 0404 498 689 @thelotco
IM AGE Emma Kate Co W ORDS D iana Moore
“Make sure that the data you’re pulling is relevant and is something you can analyse and work with.”
Start with your POS The initial data entry into your POS is vital to help you analyse exactly what sells and what doesn’t. Be really specific with your categories, create sub-categories so you can analyse your profit margins on individual products.
Run regular reports The data you’re collecting with your POS software tracks and records all of your stock as it comes in and as it goes out. You can run reports at the touch of a button to see what sells best, what your margins are and to understand what products you should be topping up on. Running weekly and monthly reports will help with stock control.
Act on the data Unless you are taking action to change your business based on the results of your data collection, it’s going to waste. This could be the difference between the growth of your business and it standing still. “Make changes to your buying based on this information,” “Often independent retailers are good at buying by gut but why not use some of the information you capture from your systems to help you get better?
BUYING SMART AND USING YOUR DATA
With Melissa Robbins from The Lotco
Want to know the secret to selling more products? The answer is already in your hands: data. Melissa Robbins, business strategist, mentor and founder of The Lotco works with brands to reach their potential. It’s not unusual for retailers to have the information to grow their business at their fingertips without realising its value. “In my experience I’d say at least 80% of people have some sort of electronic point of sale (POS) system to gather data,” says Melissa. It’s about analysing what works and what doesn’t. Here’s how to turn the data you’re probably already collecting into better business outcomes. Follow @thelotco >
Know your customer Building a database, the second most powerful tool in your retail business. Creating a database from your existing customers has huge potential as it becomes more about knowing your customer better and developing a system of finding your way to deliver what they want. Remember you can segment this too to target specific things. “People don’t just want to be sold to, they want to feel like they’re part of your community, part of your tribe… they want to belong to a group,” Take control of your database The greatest value of your database of customers is that you own it. Not only is your database not going to disappear, they’re a ‘warm lead’ to someone who knows you and trusts you. Use it wisely. “Research shows that people will buy 10 times more from an email than from social media.”
Put the two together Having both the data and the database is like a well-fitting pair of gloves and the two of them working together is the key to business success. It gives you the ability to act on things quickly in terms of buying and moving stock, as well as keeping up with trends. “You’ve got to keep testing the market.”
Prioritise working ON the business It can be hard to see the forest for the trees sometimes, so this may be where you call in an expert to help you crunch the numbers or help with marketing, strategy or social media. Experts can save us time and sometimes be more efficient, giving you more time to work on your business. GOOD BUSINESS 45
BUILDING BRAND BUSINESS
W i t h Fi o n a K e o g h f r o m Th e Life St yle E dit
Remember the day you opened your doors or officially launched your brand new business for the very first time? When you took charge of your own destiny; no more answering to someone else or spending time making money for someone else. It was the day you started doing something for you, your family and something that fed your own passion. You were no doubt buzzing, elevated and bursting with pride.
sure they commit to a purchase and better still, come back time and time again?
Well, hold on to that and remember that day because THAT is the feeling you want to have every day in your business. In reality however, building and growing a business and a brand is tough. After all the preparation of setting yourself up for success - from registering a business name, securing your location, collecting all the tools of the trade - how do you get people to notice you? How can you make
There are over 2.2 million small to medium business owners in this country employing another five million people, it’s the biggest sector by far. “But running a small business can be stressful, lonely and daunting. You need to offer your customers what they want, whilst still being true to the soul of your business,” Fiona suggests.
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“Your goal each and every day should be to ensure that every interaction people have with your brand leaves your customer saying “I want more of this in my life,” says Fiona Keogh, Brand, PR and Social Director at The Life Style Edit.
“Your goal each and every day should be to ensure that every interaction people have with your brand leaves your customer saying “I want more of this in my life.”
How do you stand out in that sea of business? “When building your brand, no matter where you are - starting from scratch, rebranding or expanding, there are some vital foundations to have in place,” says Fiona. These may seem obvious but unless you get them right you are potentially building a business without a soul.
FIONA’S TIPS 01
Remember the social media content rule: 80% education, information and entertainment, 20% straight selling.
Know who you are. Have a kick ass elevator pitch. No more than 3 sentences that tell your customers: • What you offer • What REALLY makes you different • Why does a customer need your brand in their life?
Ask what motivates them to keep coming back and purchasing. It might be styling advice, a weekly EDM with tips and insights, support in difficult times or the occasional discount.
Do it your way to show you care and highlight the reasons they need more of you in their life.
IM AGES The Lif e Style Edit WORD S Fion a Keogh
Know who your customer is. You might think you know this, but by asking questions and offering them something uniquely you, who knows what you might find? Ask your peers, friends, and family who they think your customer is from an outsider’s perspective. “Try targeting these people - who knows, you might find a new audience that will catapult you to a whole new level!” says Fiona. Be where your customers are and work out what motivates them. “Once you are clear on your target customers, find out where they are gathering their information on brands and businesses and what excites them,” says Fiona. “Is it through social media, networking, traditional media? Is it word of mouth? Be in their space and offer them something they would consider of value. That doesn’t mean devaluing yourself, rather raising you above your competitors.” Follow @the_life_style_edit >
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IMAGES Life Instyle PHOTOGRAPHER Samee Lapham WORDS Diana Moore + Lucy Francis
TAKING YOUR BUSINESS TO THE NEXT LEVEL With Ness and Tim from #untrashy
Whether upsizing your business comes from necessity - keeping up with demand, or not enough space to hold your products or employees - or a desire to reach bigger dreams, you can view growth potential in small businesses as either daunting or exciting. Roman philosopher Lucius Annaeus Seneca said, “It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.” Daring to dream is, for many, the only way forward. Here’s how to tackle it. GOOD BUSINESS 49
Make the call. If you feel like upsizing is the way forward, do your research and crunch the numbers, then put together a business plan to present to your bank or financial adviser. Get sound advice to help you face the facts.
Get ready for some admin. There are a few practical tasks you’ll need to tick off your list admin-wise. Things like upgrading your Square reader or Eftpos machine set up and implementing a more advanced stock control system to track your orders (be sure to include wholesale rates, retail rates and profit margins).
Set yourself up for sales. So you’ve got a product, now how do you move it?Whether you’re attending a trade show or markets as a wholesaler, operate as an online retailer, or even have a bricks and mortar store to service both, set out to build lasting customer relationships from the get-go. Creating a “special offer” to selected customers or buyers can work wonders. “Our special discount encouraged buyers to order on the spot rather than wait (and potentially forget about us),” say Ness and Tim from #untrashy.
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“It’s a tough juggle between losing a sale and cutting into your margins, but it’s ok to say no.”
Nailing your first impression. Whether you’re setting up a market stall, retail store, trade show stand, or are designing your first-ever web banner, it’s all about creating a first impression that lasts the distance. Think bold, bright, colourful - something that can showcase your products and brand at a glance. “The key is to capture your brand essence and story effectively in a limited space. This is something that you can tweak as often as you need to.” Put yourself in the shoes of a buyer - consider how your products present in both a visual and a practical sense. If you’re not sure, ask a family member, friend or like-minded business owner to give you a second opinion.
Keep an eye on ways to make your life easier. Tech can be tricky, but mastering the art of it can save you time and energy (and make you look pretty cool too). If you’re wholesaling for the first time at a trade show and are looking to set yourself apart from the crowd, think of interactive ways to engage buyers with your brand’s awesome back story. Use iPads with information and videos about your product. Enlist the help of mentors and move with the times.
Understand your buyer. This one’s an all-important golden rule. Your audience at a small format market will be miles apart from your audience at a trade fair, which will again be very different from a physical store. Learn about what sets them apart from one another. “It was important to have information on hand about RRP and markup/margin so that the buyer can immediately assess whether the product will work for them.” Own it! Imagine walking into a store to purchase and the staff were nonchalant about their products. You’ve worked so hard, so back your brand! If you believe in it, customers and buyers will too. It’s also important to set out rules and principles that you stick to - such as minimum order quantity (MOQ), sale periods, invoice follow-ups, and prices.“It’s a tough juggle between losing a sale and cutting into your margins, but it’s ok to say no (sometimes).” Follow @untrashy > GOOD BUSINESS 51
If you know who your audience is and what matters to them, youâ€™re almost there. Being willing to change your message when it isnâ€™t working will get you over the line.
HOW TO GET STARTED WITH FACEBOOK AND INSTAGRAM ADS.
Depending on who you ask, digital advertising is either completely out of reach and only for tech-geniuses, or easy money; a ‘silver bullet’ that makes e-commerce simple.
Start with the problem you are solving Good ads resonate with an audience. Great ads convince them that their lives will be better with you in it. Before you get to your offer or start picking beautiful product images, think about your target audience.
The truth? It’s not as overwhelming as it might first seem but that doesn’t mean it’s the solution to all your marketing problems either. Digital advertising is an important extension of your brand and a great way to reach new customers. It could, however, be the answer to the all-important question: “how do I make more people aware of my brand?”
Ask yourself: • What are they missing? • How can you make their life better? • Why do they need your product? • What would their lives be like if your brand didn’t exist?
Create scroll-stopping visuals Next, get started on creating an image that will stop them scrolling. On most What’s vital when it comes to paid advertising is people’s feeds, they will see an ad every 3-4 posts and on average only 1% of understanding your audience. The biggest factor for people click on those ads. Why? Because they know it’s an ad and they’re not success is not creative copywriting or the most amazing interested! images, although they help, it’s making sure what you are saying resonates. If you know who your audience is One of the keys to digital advertising is creating a visual compelling enough to and what matters to them, you’re almost there. Being get the click. Great ad accounts often use humour or surprise to cut through. willing to change your message when it isn’t working will get you over the line. Keep your copy personal A common mistake people make in advertising is forgetting there’s another Set yourself up to succeed person behind the screen. Ads shouldn’t be impersonal or overly logical - they The reason Facebook and Instagram are such powerful need to reach people where they are at and inspire them. It’s okay to step advertising platforms is that they are constantly away from a formal tone. Write as if you are talking to a friend. learning. As you run ads, they learn what type of person is more likely to be interested in your store and who is Don’t be afraid to get things wrong likely to purchase from you. One of the best things about digital advertising is that it is very affordable much cheaper than getting a billboard or radio ad! That means you can test This means that as you go, your ads become more creative you’re unsure about to see how people respond. effective. So the first thing to do - before you spend a cent - is to set up a Facebook Pixel, which is a short Start out with three completely different images for your first ad and see which piece of code linking your advertising account with the one is the most effective. Then, try three more. Then try something crazy that backend of your website, enabling them to talk to each you wouldn’t expect to work. Who knows, your audience might surprise you! other. Most website platforms allow you to copy and paste your pixel code directly into their backend - giving Follow @the_life_style_edit > you all the data you need. GOOD BUSINESS 53
IMAGE The Lif e S tyle Edit WORD S H annah Steele of T he Life Style Edit
W i t h H an n a h St e e l e f r o m Th e Life Style E dit
HOW TO PIVOT YOUR BUSINESS W i t h C o lin H u t s o n f r o m W h it e Moose
You might be hearing a lot of talk about pivoting lately - it’s a buzz word that’s certainly doing the rounds. Stories of gin distilleries producing hand sanitiser; five star restaurants serving takeaway meals; staging companies building work-from-home desks… Put simply, it’s about savvy small businesses making the most of a tough situation - turning it to their advantage when things don’t go according to plan. As someone who has reinvented his business model several times over, Colin Hutson is all about finding the silver linings when things cloud over, whether it’s the entire world or just changes happening within your customer base. “Consumers are wanting to change things and we’re having to rethink how we operate,” says the founder of White Moose, who began his business selling garden ornaments out of a suitcase. Now heading up a wholesale gifting and home decor business with an online store, Colin has seen twelve consecutive Life Instyle events and continues to evolve his business according to demand. “You just need to keep listening. The whole idea behind White Moose is to reinvent constantly,” he says. According to Colin, finding out the way you did things three months ago no longer works is a ‘fight or flight moment’. It could also be the push you needed to put your wildest dreams into action, such as setting up an online shop. “Especially those who have been in business for a very long time and haven’t operated in any other way before. I think this has been an incredible opportunity for many retailers to reinvent their wheel,” he says. 54 THE GOODS
IMAGE PREVIOUS PAGE White Moose PHO TO GR A PHER C UR R ENT PA GE Sam ee Lapham WO R DS Di a na Mo o r e
TOP In the face of store closures, Colin believes it was time to start giving back and is fostering a community of small businesses through his @tradingstories_aus Instagram feed. He has also developed a ‘drop shipping’ option to help his customers get their stores online. “It’s enabled retailers who are already stressed about stock and finances to not have to worry about buying more stock,” says Colin. “I’ve thought about drop shipping before because people are asking for it all the time. As soon as I launched it my phone was ringing off the hook with retailers confirming questions about how to do it.” Starting an e-commerce site is a wonderful example of a nice-to-have facet of business becoming a necessity. Getting an online store up and running as a result of coronavirus trading restrictions has the potential to turn into a second stream of income beyond the virus. “This is going to potentially change their entire business,” says Colin. “Ultimately, they may need to employ people to run the online part of the business… that’s what happened to us.” Follow @whitemoosedesign and @tradingstories_aus >
Ask what your customer needs Ask your customers what would help them out and look for simple solutions you can implement that have the potential to grow your business.
Keep reassessing It doesn’t need to be perfect to start. Start basic, then change and grow as you go. “There are definitely lessons to be learned in everything,” says Colin. “I’ve already got feedback that says I could have done better.”
Lean on each other, share advice Building a community around your business is paramount to success. Sharing your knowledge and tapping into the experience of others is a powerful resource.
Seek feedback Listening to the experience of your customers with new initiatives can help you fine tune the way your service delivery works.
Focus on what you can do, not what you can’t do “In everything that I do, even in unfamiliar environments I think, “What can I get out of this?” says Colin. GOOD BUSINESS 55
IMAGE Stitch and Hide WORDS Diana Moore
HOW TO FLEX YOUR FINANCES FURTHER Secure your business against financial trouble
Youâ€™d be forgiven for not planning to stretch your finances to negotiate the impact of Coronavirus on your small business this year. It may not have been part of your plan. In fact, balancing the books is seldom the reason to open a shop in the first place, let alone the financial crisis left in the wake of a global pandemic. Agile? You bet! But any time business takes a downturn, getting things beyond crisis point may be as far ahead as you can see. Take heart, and breathe - youâ€™re not alone. The first step toward a renewed and thriving business is to explore the financial tools and expert support available to you. How do you secure your business against financial trouble in a crisis? Call on the professionals. Look first to your bank for help and advice. Most have developed special resources delivered by small business specialist teams to help with solutions to help your business cope. 56 THE GOODS
The first step toward a renewed and thriving business is to explore the financial tools and expert support available to you.
Start with a plan Every successful business starts with a sound business plan but the goalposts may have moved somewhat recently. If you haven’t already, take a snapshot of where you’re at now and project a realistic view in relation to your annual and overall financial goals for your business.
Do your research Look first to the following options on offer: • Government stimulus packages • Deferred payment options on your current business loan • A new and unsecured business loan • New business loans without an establishment or monthly account fee • Managing your business loan against equity in a residential or commercial property • The possibility of an overdraft on your loan • A business banking account with a savings component you can now draw on
Ask for help. Seek assistance sooner rather than later to find ways to refinance your business, manage debt and continue to trade. Most banks have flexible solutions as part of their offering to small business owners and other services such as rent, utilities, merchant terminals and insurance may allow deferred payments. Share the love. Seek advice from your business networks, both online and within your suburb or bricks and mortar community. Cooperative efforts can stretch budgets further by pooling resources, sparking initiatives, sharing knowledge and leaning on one another for advice and support. Look also to your wider business community for ways to work together - your wholesale contacts may be able to work out temporary alternatives for ordering, payment and stock delivery to help you through tough times and manage your cash flow when things are tight.
Explore available services. Your bank, point of sale provider and financial adviser may have tools to help manage tasks on a daily basis to streamline business, including mobile apps, account alerts, cloud-based analytics and EFTPOS software with vast potential for collecting data and managing transactions to track business profit and loss.
Compare the options on the market. To see what suits you best and help you avoid unnecessary banking fees and charges. If you already have a banking package in place it doesn’t hurt to shop around. Work with your accountant or financial advisor towards regular reconciliation, expense records and BAS statements to save you time and worry and ensure you stay on track with your financial commitments.
Keep checking in. Keep a close eye on finances as you go along. Reassess automated payments, set account alerts and secure the payment of wages to staff. This will help you stay on track and alert you to issues early. Revisit your business plan often to ensure your new targets are achievable and you are working towards them. Has your market changed? Is the retail environment stable? Are there new competitors entering the market? Is your customer base changing? Look to find ways to reduce business expenses where possible. Shop around for better prices on variable expenses such as regular services, raw materials or packaging. Examine possibilities to make savings on fixed expenses such as rent, wages and insurance and monitor marketing and paid advertising ensure a healthy return on your investment.
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Build a brand that will last. Weâ€™ve created The Manual. A step by step guide to keep your business on track. Shop The Manual and our range of business downloadables. thelifestyleedit.com.au
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IM AGES Th e Life S tyle Edit WORDS Diana Moore
HOW TO RESHAPE AFTER A CRISIS W i t h C la ir e D e a n e f r o m Dean e an d C o.
2020 hasn’t started off like most of us would have hoped, but one thing we see time and time again is that innovation comes from times of uncertainty. Here’s a few ways to not only ride out the storm as a small business owner, but keep your business thriving: 60 THE GOODS
Consider your ‘why’. Now, more than ever, is time to truly consider your why. Consumers are going to be (generally) savvier and demand more than ever from the businesses and brands they spend their money with, so brands won’t be able to phone it in. If you need some help identifying your why, look up the work of Simon Sinek - his Find Your Why workbook is great. Get your house in order. If things are slow right now, take the time to get your systems, processes and back end in order. Boring? Maybe. But it’ll have long lasting benefits when you do start getting busy again: Think about how you can make decision making even easier for your customers. There’s so much noise out there at the best of times, making yet another decision can feel paralysing for our customers – even everyday purchases can leave them wondering if they are using their purchasing power to make the very best decisions. So, make it easy for them. Use your website, about page, product packaging, and social media to be open and transparent to help customers feel good about buying from you – share what you’re doing and where you’ve still got improvements to make in your business. Kester Black do a great job of this on their about page and in their FAQs. Tell stories - getting personal is a great way for small brands to stand apart from the big guys who might have faster/ cheaper shipping or a bigger range.
Look at your stats but don’t take them too literally. What’s worked in the past might not be working so well right now. Our world has changed - people are looking for zero touch alternatives, things that will ease their anxiety and are starting to truly recognise that we’re part of a global economy. Now might be the perfect time to try something new. Of course, you can’t know what’s working and what’s not unless you look at your analytics – so now could be a good time to familiarise yourself with tools like Google Analytics and how you can use them to make good business decisions. Make the most of the opportunity. According to Vogue Business, plenty of luxury retailers have halted spending on advertising and it’s a good bet smaller brands will follow suite. This could represent an opportunity to give people a distraction, something fun to think about during trying times. It could also mean less noise in the marketplace, a great time for you to be present. It’s not business as usual, but that isn’t a bad thing – if there’s one certainty in business, it’s that there is no certainty. Now is the time to build a brand that can stand the test of time. Follow @deaneand.co > GOOD BUSINESS 61
FOR A RAINY DAY
W it h C laire Dean e from Deane and Co .
Review your marketing plan for 2020. Start off with a review of what worked and what didn’t in 2019, take a deep dive into your analytics, set some goals for the new year then spend some time working out how you’ll make it happen.
Make sure your messaging feels right. Update your website copy, social media bios, your Linkedin account to make sure it reflects where your business is at in this new decade.
Optimise your website for search engines. Make sure all your images have alt text, you’ve researched and included keywords wherever you can, you’ve got (or have planned) plenty of content that plays into Google’s EAT algorithm – Expertise, Authority and Trustworthiness.
Plan and create new content. It’s great for search engines and provides a way for you to connect with your customers beyond just when they are ready to purchase. Blog posts, emails and other content can be created well in advance and scheduled when you’re ready.
Batch process. Plan your content for the next three months, so when things ramp up again, you’ll have consistent emails, social media and blog post content going live. A caveat with this? Don’t set and forget - the current situation is unprecedented so you might have to update your content depending on what’s happening in the wider environment.
7 WAYS TO BUILD A BUSINESS AS AN INTROVERT W i t h C l a i r e D e a n e f r o m Dean e an d C o.
If you’re an introvert and a business owner, like our friend Claire over at Deane + Co, you’ve probably felt that pang of guilt at not being more ‘social’, or wondered if you were holding your business back by not heading to every after-work drinks. As an introvert, you recharge by spending time reflecting and processing… alone. Introverts lose energy from being around people for long periods of time, and especially at those dreaded networking events!
Control your inbox. Don’t let it control you. Put a footnote in your email signature explaining to clients or colleagues that you’re only checking email 3x a day to better serve them (read: to allow for sanity). Set up a Google number for your business which is helpful because if you miss a call, the voicemail is converted to transcript and can be texted or emailed directly to you!
Introverts are typically more emotionally intelligent, can build closer networks and are better able to deeply understand their customers’ problems, but in order to be the best introvert you can be, it’s important to know how you work best and set your business up to make the most of this. We spoke with Claire to get her top tips on being an introvert business owner and how you to can build a better business:
Put up a “velvet rope.” Don’t allow just anyone to enter into your day. Make it a little difficult to gain access to your calendar. Make it clear to clients that they must book a meeting with you in advance.
Work to an agenda. When you do set up a meeting or a consultation, map out a general agenda to follow and avoid wasting two hours of your time. An agenda allows you to dive right into a productive meeting without the dreaded chitchat. Charge for your time. Speaking of consultations, charge money for yours. Our lives changed when we started valuing our time and experience. Charging a fixed fee for a consultation, (or to begin a working relationship), weeds out the people who just want to pick your brain or don’t have a budget.
Do not tolerate the things that don’t work for you. Instead of stressing about needing to socialise, accept there are situations at which you are not at your best, and organise your day around it. Simple. It is who you are and that’s okay! And the networking event? You have permission to skip it. Not only is ‘networking one-on-one’ better for introverts, but it also allows you to have a deeper connection. You do you - what works best for you and what will bring out the best in you. Follow @deaneand.co > GOOD BUSINESS 63
IMAGE Inartisan WORD S Diana Moore
Block off time to work alone. You must start prioritizing this like you would a client meeting, a deadline, or eating meals! Keep a specific label or tag on your calendar to block off a few hours to avoid filling it with other things.
Leave space in your calendar. Schedule time for yourself and for your friends, but don’t fill up your calendar so that you dread it. Cancelling on others tends to get old fast and our friends need to get the kind of friendship they deserve. Give yourself time so that you can then be present for others.
IM AGE La P orte
Good Ideas Innovation and inspiration in all forms.
01 COME TOGETHER: LUST-WORTHY CO-WORKING SPACES Our pick from Sydney and Melbourne
Whether it was all brand new to you or you were already a seasoned WFH expert, a lot more time spent in our at-home offices has undoubtedly brought about a collective shift in perspective. So as we slowly venture back to our offices, workspaces, and studios, maybe itâ€™s worth asking: what if a cool coworking space was an option? We have rounded up our pick of some of the Sydney and Melbourne places to be, and you just never know who might be working at the desk opposite you. 66 THE GOODS
IMAGES According to number and listed location WORDS Lucy Francis
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04 01. The Commons, Sydney and Melbourne The Commons is an environmentally conscious creative shared workspace. Located both in Sydney and Melbourne which makes this a huge bonus if travelling for work is high on your list. 02. Creative Cubes, Melbourne The spaces provide Happiness & support with four pillars of offerings (Office Space + Events + Wellness + Fuel) 03. Revolver Lane, Melbourne Work weird in this private workplace for interesting people, in a setting that must be seen to be believed 04. Inspire 9, Melbourne Housed in the iconic Australian Knitting Mill building, inspire9 is Australiaâ€™s original community-led COWORKING space. 68 THE GOODS
06 IMAGES According to number and lis ted location WORDS Lucy Francis
05. The Treehouse, Sun Studios, Sydney SUNSTUDIOS’ has a great balance of creative individuals that you can share the space with that encourage learning and collaboration. PS. It also has a studio. 06. La Porte, Sydney La Porte Sydney is Australia’s leader in luxury serviced office spaces, offering a one of a kind experience that can only be matched to the services of a luxury hotel. 07. Green Square Library, Sydney When the cash is tight and you need a change of scenery but you also need to be stimulated by your surroundings with speedy wifi, try your local library. We discovered the award-winning Green Square Library.
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IM AGE P an After
IMAGE Black Blaz e WORDS Dian a M oore
VISUAL MERCHANDISING 101 With Alexandra Urban, Visual Merchandising Guru When a customer steps into your store you want them to instantly think, â€œOh I could live in this store - I love everything in here!â€? Shopkeepers have always been storytellers, communicating a better lifestyle through merchandise. The challenge is to rise above the pedestrian to narrate a shopping experience with a unique offering that engages and captivates your customer. GOOD IDEAS 71
Plant the seed. You have around three seconds to make an impression on customers as they walk past the products in your store window, the stakes are high. “Knowing your brand DNA is key,” says Visual Merchandising Guru Alexandra Urban. Knowing what your customer wants. It needs to have a ‘buy now, wear now’ feel.” Window displays and how your store is merchandised should spark interest in a purchase whether they know it or not. The first week for a new display is always a little bit soft,” says Alex.“But it’s in the second week we have an increase in sales.” Keep it consistent. The job of a store also crosses over from bricks and mortar to include an integrated online presence and your message must be one of consistency, connection and creativity. The story on all your social platforms, EDM and website need to be consistent with instore. Alex calls this ‘repetitive messaging and this promotes a “see it, buy it” mentality. No matter where customers connect with you they need to feel they are in the same space. 72 THE GOODS
IMAGE Saarde GOOD IDEAS 20
experience, but there’s alot of science and thought behind how we can tap into what customers like and need.”
Focus on feelings. Keep things interesting with displays that weave an evolving story and show products in the best way possible, they should be planned ahead of time and don’t need to be changed weekly. “Create windows that give the customer more of the feeling, rather than pushing price. Discover hot spots for good turnover and rework what’s not driving sales. More than just product placement. Alex says it’s important to think commercially as well as creatively. Beyond the shop window and fixtures alone, visual merchandising is how the store should visually be represented at all times. “Making sure your counter is clean, you’ve vacuumed and there aren’t dust bunnies and dead moths in the window,” gives customers the confidence to purchase.” GOOD IDEAS 75
IMAGES Opus D esign
“You want to make sure they enjoy the
Alex’s tops tips for effective visual merchandising: Window Concepts Change your window concepts monthly to keep it fresh
Customer Flow Know the customer flow of areas in your store - observe the path they take naturally
Touch Ensure you always have something for customers to touch and feel as soon as they walk in
Drawing the eye Use top level shelves to draw the customer’s eye up to see what else they could discover
Stay true to your DNA Don’t steer too far from your store DNA - display what you know your customer will like in terms of look and feel
The best sellers Always stock best sellers that your customers love and can expect to find every time they visit
Always reevaluate Evaluate the flow of the store. If it’s not working, change it. Follow @alexurbanvm > GOOD IDEAS 77
IM AGE Th e Life Style Edit BRAN D S aarde
IMAGE The Lif e S tyle Edit BRAND K arin a Jambrak WORD S D iana Moore
NAILING PHOTOS ON YOUR PHONE W ith Bec Hannafo r d
Any message youâ€™re communicating to the world about your business should carry a strong visual story with it. Whether on social media, your website or EDM, beautiful imagery puts you ahead of the pack and grabs the attention of your audience. Professional shots are essential but aim to supplement them by learning to take great photos yourself to add to the mix. With a little know-how and a consistent setup, you can create beautiful images to inspire your audience and make them feel like theyâ€™re right there with you in store. We chatted with Bec Hannaford for her tips on creating beautiful images all by yourself. GOOD IDEAS 79
Co. and BRAND Kip Jones IMAGE Sandra
“Do the research. Put a desk in the corner of a room where you have space and check the light every hour. Practice taking photos in this light then plan to shoot during that hour every time.”
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TOP TIPS The right light. Finding great natural light is the first step to killer photography. Look at the light in your best ever photos and try to recreate the setup. Start watching for good light everywhere - in your store, at home, or when you’re out and about. Soft lighting, good for photography can usually be found during mid-morning or afternoon. Practice makes perfect. Take the time to set up displays and practice photographing your products or people. A lot. Take hundreds of images to establish what works best. Dedicate time and space to shoot something every day, even if it means moving things around a little. Think outside the frame. Your photos don’t all have to be taken inside your shop. There may be great light at the front door of your flat, or on your bedside table. Get on Pinterest or Instagram for inspiration to find beautiful images you’d like to create and make a mood board. Nail the background. Look around to see what you have and work with it. Find a clean wall or something with nice texture, or look to bring something in that’s simple to set up as a background each time you take photos. It could be a roll of cardboard, a bedsheet, or an old door. Invest in a few tools. A good camera is not essential but if you have one, learn how to use it properly. If not, consider upgrading to a new phone with a better camera, or get a tripod if you’re often alone in the store or want behind the scenes images with you in them. Try the portrait setting. Designed to blur the background of a human subject, the portrait setting on your phone will often yield nice results to focus on a product in the foreground. Should you edit your own photos? Try to remain true to the product or experience you’re selling. Keep it simple if you’re to do any editing - don’t go for fancy filters. If you’re up for it, download photo editing apps such as Adobe Photoshop or Lightroom.
Take more than one photo. Think beyond the perfect product shot and take a “family shot” of all the products in the range, as well as individual shots of each product. Take close-ups too - textures, labels, packaging, and any details that appeal. Try shooting over the top of products, or change the angles to create interesting visual options to use on all your platforms. Make your best sellers your best friends. Put extra effort into photographing your best sellers so you can feature them often without boring your audience. Take them home to shoot in a different environment, or bring them along with you on a walk outside. Hold things up against a tree or sit them on grass or sand for a change. Think “destination photoshoot” and have fun! Follow @bechannafordphotography > GOOD IDEAS 81
IMAGES Th e Life Style Edit BRAN D LEFT Oleu RIGHT Lazy bon es
Keep it consistent. Whilst shooting and editing images, stick to a similar style in terms of look and feel so you can build a bank of images featuring many products in your store whilst sticking to your business brand aesthetic.
CHOOSING ECO FRIENDLY GIFT WRAP With Alischa Herrmann from Bespoke Letterpress
There has been a lot of talk in the media recently about gift wrap not being biodegradable. We talk to Alischa Herrmann, Gift Wrap Guru and Founder of Bespoke Letterpress to discover what makes the difference. â€œIt all comes down to the type of stock the gift wrap has been printed upon and what coatings have been added in the process,â€? says Alischa. 82 THE GOODS
Paper which is sheet fed (one sheet at a time), allows for much more scope and variation in choosing eco friendly papers.
“For example the thin shiny cheap type you buy in rolls, often will not decompose. These types of gift wrap are printed on a “web press” which is basically like a massive roll of thin paper, fed as one big continuous sheet through an offset press. This type of printing is economical, fast and often done at the expense of the environment, with the type of paper required to feed the press this way.” It is possible to make choices that are both beautiful to look at and less harmful to the environment when stock gift wrap in your store. Many are designed and printed right here in Australia and on recycled paper, producing a higher quality gift wrap that your customers are sure to appreciate. Do the research before you buy and consider the process behind the end product, as well as where it will ultimately end up. “If unsure when buying gift wrap, try to feel it first,” says Alischa. “If it feels raw and papery chances are it’s the good choice. If it is packed in plastic and feels smooth, shiny, plastically or flimsy, that’s the type to avoid.”
Checklist for choosing eco friendly gift wrap:
Who manufactures your paper? Is your paper manufactured with optical brighteners (a big eco no no!)
Is your paper mill ISO4001 accredited? This means they process chlorine free pulps, thereby helping to reduce harmful by-products in its manufacturing.
Are any coatings added? During the printing process, any gloss coatings or nastiness added to paper stock will prohibit it from breaking down back to nature as it was first intended.
Where is your gift wrap printed? Domestically printed is more desirable as offshore printing adds into the mix freight, transport and carbon miles to transport the finished product around the world.
IMAGES Bespoke Letterpress WORDS Dian a M oore
“If a gift wrap has heavy sections of metallic, glitter or a shiny thin surface, then these coatings will affect whether the paper will decompose or not. It also is determined by what type of material it has been printed on in the first place.”
Follow @bespokepress > GOOD IDEAS 83
With Curated Group
The tools • • •
Bullet journaling or BuJo (as the die-hard fans know it!) is a mindfulness practice of organising all the chaos of your life into a simple streamlined productivity system to reach your goals. Think of it like Marie Kondo coming in to organise your life through your notebook! How good would that be?
It’s the perfect outlet for creatives to draw, colour and make your diary an extension of you. We spoke to the team at Curated Group for some tips on how to bring some organisation, peace, colour and creativity into your life. So let’s go BuJo !
01. Notebook - Cloth - Extra Large - Quotes - Life Is Beautiful
02. Notebook - Cloth - Medium - Radiant Sun Black 03. Notebook Twin Wire - Solid Moderns Daydreams RRP $22.95
04. Notebook - Vegan Leather - With Pocket & Gold Pen - Terracotta & Blush 84 THE GOODS
03 PRODUCTS CLOCKWISE:
Plan it out •
Follow @curatedgroup >
A notebook – blank pages are good but choose whatever feels right for you! Markers - go to town. Hot tip: make sure you get a set with a white blending marker!!) A ruler and range of stencils to bring some fun to the page. Highlighters Washi Tape – to break-up areas, create borders, bring some instant colour. Index - The index sits at the front of your journal and includes a table of contents and a symbol key Future Log - The future log gives a year-at-a-glance overview. Include goals, and long-term tasks. Add dates like birthdays, holidays and special events Monthly Log - These two pages include an overview and your tasks for the month. You can also log things such as food, finance or fitness. Daily Log - This is simply a daily to-do list .
Get Started! • • • •
If you’re looking for layout ideas, jump on Pinterest for a treasure trove ofinspiration. Take it day by day to establish a routine. If you don’t cross off every task don’t worry! Everything that’s important gets done, if not, there is no shame in striking out a task not worth your energy. By setting up a routine and bringing your own creative personality to the BuJo process, you will find that day by day, unnecessary tasks and time wasters drop away and your life becomes clearer, focused and calm - all whilst achieving your goals.
Happy Bujo-ing! GOOD PEOPLE 20
IMAGES D esign works Ink WORDS Dian a M oore
W i t h T e s s Ro b in s o n f r o m Sm ac k Ban g Design s
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“The trick is to be very discerning about your to-do list and limit yourself to only 3 core items per day with high-impact results.”
With a sneaky suspicion that small business owners would be raising the average stress levels (along with homeschooling parents, healthcare workers and the elderly, of course), Owner and Creative Director of Smack Bang Designs Tess Robinson straps us in for the journey around that sinking feeling... “A crisis of this scale is sure to birth worry, stress and overwhelm. After all, we are facing not just an unprecedented pandemic, but a global recession, too. Our usual routines, daily to-do’s and the way we’ve become accustomed to running our businesses have been thrown out the window,” says Tess. “While every business is different, every business owner is facing the same battle - to simply keep the lights on.” “If you’re feeling stressed out and overwhelmed, the good news is that you’re not alone. The bad news is that it’s not helping your bottom line. The problem with stress is that it activates our fight or flight response, which dramatically limits our ability to access our ‘imagination room’ - the prefrontal cortex responsible for higher-level cognitive processes like creativity, problem solving, decision making and self control. Tools that could assist you through this crisis, you might agree?” If you’ve been locked out of your own imagination room, here are Tess’s tips on what to do about it...
Stop and take stock. Idleness is not an extravagant vacation or bad habit. It is as indispensable to the brain as calcium is to your bones. Deprived of it, we find ourselves wading through murky waters of indecision, fatigue and a severe lack of lust for life. Whilst not exactly enjoyable, there is a certain stillness that naturally comes with self-isolation that allows to stop and take stock. We’re all so used to being busy, but now is the perfect time to get comfortable with stillness, because this is where new ideas, better decisions and creative energy is born. When you create space and psychological bandwidth, you’re better able to access your brain’s best ideas and resources. Prioritise your priorities. If you’re a business owner there’s a good chance there’s no shortage of ideas, particularly when faced with a challenge. So, if you’re staring at this crisis with a million and one plates spinning above your head, it’s time to prioritise. Begin by doing a brain dump and list every single thing that you feel like you should or could be doing to get through this crisis. Then immediately cross off the three tasks with potential for the least impact. Prioritise remaining items, from tasks that will literally save your bacon to those that may afford you a piece of bacon in the next grocery delivery. Give yourself permission to do things differently. 2020 is dramatically different. There are no longer standards, rules or expectations of how things should be done. No-one knows what the future holds or how this thing is going to play out. So, give yourself permission to play the game a little differently. Take bigger risks, broaden your approach and your services, write your own rules, say yes to things you usually wouldn’t and think laterally in every situation. If you’re feeling overwhelmed and freaking out, check in with yourself; How could you use this crisis to reshape the way you do business, what does your business utopia look like? Rethink and play outside of your usual rules, reshape what the future could look like for your business and yourself and focus on the bright spots It can’t all be doom and gloom, right? Maybe you have a really epic team who are nailing this WFH life. Or a partner who is now home more often and brought the washing in yesterday! Or just a dog at your feet who can listen to all you problems and not talk back? Choose which frame of mind you’d like to ‘wear’ for the day. When you’re not sucked into the vortex of ‘The Crisis’, you can better access your imagination room and identify the opportunities that will see you survive and thrive. Follow @smackbangdesigns > GOOD IDEAS 87
IMAGES Smack Bang D esigns WORDS Dian a M oore
Wouldn’t it be interesting if we could measure the scale of the globe’s collective stress at any given time, in the same way we measure the scale of an earthquake or tornado?
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Good Things Product and store inspiration for true retail therapy.
IMAGES According to named storefront WORDS Heidi Albertiri
02 STORE FRONT Some of our favourite stores for retail inspiration
Window shopping is definitely something that everyone has done before (maybe more often than you’d like to admit!). But with stores as gorgeous as these, there’s no shame in wanting to do more than just letting the eyes wander. If you end up reaching for your wallet and tapping that card, no one could blame you! And hey, at least you know you’ve invested in something beautiful and worthwhile with a bit of (make that a lot of) good ol’ design and innovation behind it. GOOD THINGS 91
01. The Cool Hunter 02. Aesop
03. Design Stuff
04. Fenton and Fenton 92 THE GOODS
Wi th Hei di A l ber ti r i fr o m T he Li fe Styl e Edi t
Sometimes itâ€™s nice to know that the brands we are buying from are doing a little good for the planet. Here is our pick of brands that are giving back, working sustainably and putting good things into their products.
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01. McMullin and Co, Harry Vessel - Black 02. Hanami, Nail Polish - Peaches 03. Memo Bottle, A6 Memo Bottle 04. Finders and Makers, MyPower Circle Earrings 05. Pink Nade, The ‘Sarah-Jayne’ Mustard, Terracotta, Stone Deco 06. Ovae, Reversible Suede Leather Tote Bag Walnut 96 THE GOODS
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07. Rare Rabbit, Big Warm Checks Scarf 08. Melis, Veritas Perfume 09. Bei and Bos, UFO Backpack GOOD THINGS 99
W i t h H e i d i A lb e r t i r i f r o m Th e Life Style E dit
Sometimes you just need to buy yourself a treat to make yourself feel better. No excuses needed here. Itâ€™s just about buying something that you love because you can. 100 THE GOODS
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10. The Atlas Collective, Large World Atlas Wall Hanging 11. Matt & Nat, Ashai Sandals 12. Linda Tahija, The Empress Necklace 13. Black Blaze, Bush Walk Interior Fragrance Spray 14. Olli Ella, Kaya Wrap top 102 THE GOODS
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15. Erin Lightfoot, Fountain Bud Vase 16. Willelaine Aromatherapy, Focus Diffuser Drops 17. Botanical Signature, Deep Zen Aromatic Bath Salt 18. Milligram, Ambient Lamp - White 19. Journey of Something, Motor Oil Bottle 20. Marmoset Found, Aswan Vase Green 21. Kip & Co, Cutlery Set - Pink Marble 106 THE GOODS
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Wi th Hei di A l ber ti r i fr o m T he Li fe Styl e Edi t
Yes, not just for you, but for your bubs, tots and kiddos. Here are some of our faves in the world of littlies for you to shower them with a bit of extra tender love and care.
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22. Louise Misha, Lucinda Almond Dress, Khalo Sienna Dress 23. Rhino Rhino, Mr Maria 24. Bright Wonders, Skeanie, Love Henry, Alfaberry 25. Mulberry Threads, 100% Organic Cotton Bassinet Fitted Sheet Oat 110 THE GOODS
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26. Nana Huchy, Miss Daisy Pink, Miss Lily Blue 27. Huxbaby, Apple Terry Skater Dress 28. Living Textiles, All4Ella, O.B.Designs, Animalia-Art Australia, Inartisan 29. My Little Giggles, Set of 3 Deluxe Play Toys 114 THE GOODS
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Wi th D o uk Ko ns tantar as
There’s something to be said for a home-cooked meal - especially now that we’re all looking to expand our skill sets in the kitchen. Douk Konstantaras tried and true recipe for fish tacos is an easy, delicious, and nutrient-filled. Pack this one into your lunch box or prepare it for dinner - it works for practically any meal (no judgement here if you want to snack on the leftovers for breakfast!). Follow @douk_cooks >
• • • • • • • • •
1kg Flathead fillets or similar white flesh fish 8 Corn tortillas Charred corn Pomelo segments 1 Diced avocado 1 Finely sliced Spanish onion Mexican spice mix Handful of coriander leaves Handful of mint leaves
M etho d
CUT the fish into portions that will fit into the tortillas. MIX 1 Tbs spice mix into 1/4 cup olive oil. COAT the fish pieces to marinate and place in the fridge for 1-2 hours. CHAR some corn on the bbq and remove the kernels. COOK the marinated fish in a non stick pan with a little olive oil, turning after 3 minutes. COOK for the same amount on the other side. MAKE the tacos by placing the fish in the tortillas followed by the corn, diced avocado, pomelo segments, Spanish onion, mint and coriander leaves. FINISH with a squeeze of lime. GOOD THINGS 117
PHOTOGRAPHER Janyon Boshof f M oyo WORD S Lucy Francis
I ngr edi ents
INSTAGRAM ACCOUNTS TO FEED YOUR SOUL Ke e p yo u r f i n g e r o n t h e soc ial pu lse
Ever lost track of time mindlessly scrolling, scrolling, scrolling, scrolling, scrolling…through Instagram? No judgement here (everyone finds themselves down the social media rabbit hole from time to time), but there are some must-follow accounts out there toting inspiring and just plain beautiful content; the stuff dreams are made of. That makes it research, right?! @kellehoward__ Follow with caution. Be prepared for some serious dream home envy - don’t say we didn’t warn you! @storefrontcollective Here’s one for all you window shoppers. This curated-collection-slash-travel-guide of beautiful storefronts and facades is sure to get your creative juices flowing. 118 THE GOODS
@thecalilehotel Interiors, exteriors, lifestyle, architecture, colour, food, design... this one’s got it all. @aboutkp For something a little more neutral, ABOUTKP covers off all things furniture, art and home. Pay attention to styling tips and ideas! @louisemisha Love cute bubs, summer vibes and stunning threads? This is the content for you. @additionstudios Muted colours, beautiful product and simple design. Super calming to scroll through and great for some palette inspo. We’ve given you the perfect excuses to keep the good times scrollin’.
IT’S TIME TO GET APP-SAVVY A pps we’r e l o vi ng
It’s a saturated world out there in the realm of apps. From fitness, to business organisation, to communication, to games, to dating - there’s truly something for everyone. Even if you feel like you’re drowning in the app world (and who could blame you?), it’s not time to stick your hand up for rescuing just yet! Here are a few favourites for you to explore - these little babies can save you some serious stress, time, energy, and even money.
Tempted to invest in a professional website but aren’t quite ready to take the financial leap? Start-up, solo and small business owners rejoice, because Milkshake is here to save the day (and hopefully bring the customers to your yard). This little baby gives you the ability to build your very own free mini-website via your Instagram profile. It’s the natural next step! Take the plunge here >
Overdosing on screen time? Time to plant a virtual seed and put down the phone to focus on the more important things in life. Create a shared goal or go it solo and get productive without distraction as your on-app tree grows big and healthy - just like your goals! Time to focus? Click here >
Remember that beautiful image of a sunrise you took over the weekend? What if you could create a usable colour palette from it? That’s exactly what Palette Republic offers, all placed on super cool layouts and minimalist designs. Definitely Insta-worthy content. Get colour creative here >
If you haven’t already dipped your toes into the world of Instagram layout planning, management and scheduling, Planoly is the all-in-one, user friendly solution to your problem. Get social-savvy here > GOOD THINGS 119
IMAGE LEFT Black Blaze IM AG E RIGHT Th e Lif e S tyle Edit W ORDS Lucy Fran cis
Professional looking, visually awesome Instagram stories made with ease? Make Unfold your go-to. With a bunch of free templates, editing and text options, this one’s a must. Up your Instagram game here >
ULTIMATE WINTER PLAYLIST
IMAGE Meg Van Beek WORDS Diana Moore ALBUM COVER Powfu
SHOP TUNES L i f e I ns ty le ’ s u l t im a t e win ter playlist
Create the ultimate environment for you and your customers in store by tuning in to Life Instyle’s latest playlist on Spotify. Set the scene for a blissful shopping experience with our choice of tunes to bop along to when you need a pick-me-up, or stimulate your imagination as you create a kick-ass window display. You take care of the sights, we’ve got the sounds covered. Follow the playlist here > 120 THE GOODS
SUSTAINABILITY IN YOUR BUSINESS
The planet is in trouble, but in order for people to live more sustainably, retailers need to do their part. Making it so easy for customers to choose environmentally friendly options over the alternative means they have no choice but to do the right thing.
Be transparent. Customers value progress not just perfection. Don’t pretend to be something you’re not, if you’re not 100% sustainable (yet), include a sustainability page on your website where you talk about your goals and plans for the future.
But what about your own business practices? “Reducing waste sounds like an easy enough task but it wasn’t until I started doing my research that I realised how little credible research and legitimately plastic-free products were available,” says Lottie Dalziel, Founder of Banish. Lottie’s mission was to create a space where people can find sustainable tools and even better education on how to reduce their waste and it’s worth a look.
Be inquisitive. When a business is sustainable it goes far deeper than the end product. Take a sustainability dive into your supply chain - everything from design to materials to packaging and don’t be afraid to ask questions. By simply asking, you are planting the seed for change.
“Through my journey, working with so many small Australian businesses I have witnessed firsthand the many benefits of operating as a sustainable business,” Lottie Dalzie. Here are Lottie’s tips to get you thinking...
Keep asking. If you are having trouble finding the answer, ask someone else. It could be a role model or big business, but chances are they have come against the same hurdles as you and are happy to help you over them. Be better. Take Lottie’s pledge to do better for the environment. You don’t need to up-end your whole business right now but start small. Follow @banish.au > GOOD THINGS 121
IMAGE LEFT Yeseco IMAGE RIGHT The Life Style Edit BRAND JOCO WORDS Diana Moore
With Lottie Dalziel from Banish
IM AGE D ulu x Australia ST YLIS T Bree Leech P HOT OG RAP HER Lisa Cohen
Good Times Make the most of your time with our hit list on feeding the mind, body and spirit . GOOD PEOPLE 20
MENTAL HEALTH CHECK W i t h N a o m i Si mp so n f r om Red Balloon
As the founder of Red Balloon and investor on Shark Tank, Naomi Simson knows a little about small business, having worked in the industry for over 20 years. Over the last few months, Naomi has been leading the way to help mobilise businesses large and small to look after themselves, each other and to stay healthy and viable in order to move forward in these difficult times. Follow @naomisimson >
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Naomi’s Mental Health Check for business owners right now:
We are in ‘it’ and together we will get out of ‘it.’ My personal motto is “If it’s meant to be it’s up to me” and I really need it now. There’s no point blaming anybody for the circumstances we find ourselves in – it is unhealthy. We need to be resilient and look to our own future and how we help each other. It really is up to us. This is a time for emotional resilience. This includes safety - being safe, physically, emotionally and financially. It’s also about belonging - making sure that the people around you feel that they belong and that their work matters. Try to have a laugh. Humour helps…life will go on...Are you making room for a little downtime? I literally wake up first thing in the morning and am up until all hours and I am only thinking of my business. I really need a head break, so I look to comedy. What I do know is that watching social media and other media triggers me - I can’t unsee it. Finding something to laugh at is really hard, but we have to get a little balance so that we can get a clear view of our strategy moving forward.
IMAGE Black Blaz e WORDS Dian a M oore
MINDFUL WAYS TO SWITCH OFF Di s c on n e ct t o r e c o n n ec t
Ah, mindfulness…that seemingly elusive concept that always seems to lie just beyond our grasp on the best of days. Throw in life’s many ups and downs and add a splash of trade-fair-induced-craziness (that’s us!), and it can quickly seem very much out of reach. So what is mindfulness anyway? To be mindful means to be deliberately and completely aware of one’s thoughts, emotions, or experiences. It’s a heightened state of being and a purposeful way of doing. Basically, it is a way to feel like you can be present, aware, in tune with your emotions, and make conscious decisions that you know will benefit you and make you happy. It’s a chance to reset, recalibrate and reconnect. But honestly, it can be so hard as a business - small, medium or large - not to run on auto-pilot. Let’s come up for air to look at the many benefits mindfulness can bring to create calm, rather than chaos. 126 THE GOODS
To be mindful means to be deliberately and completely aware of one’s thoughts, emotions, or experiences. It’s a heightened state of being and a purposeful way of doing.
Get app-savvy. It’s time to get meditative. There are a tonne of apps out there that handhold you through the process of meditation - check out Headspace, Meditation by Mindifi and Calm (make sure you explore the “Sleep Stories” function on Calm if being lulled into relaxation and slumber by Matthew McConaghy is on your bucket list!). Intentions. Living with intent is about creating change by turning inward. This means acknowledging a negative mindset or belief you hold, and making it your mission to deliberately alter it. Consider what in your life benefits you and what no longer serves you, write down daily affirmations and stick them somewhere you will see them each day. It’s time to re-learn new, healthier mental habits that make you feel in control.
Healthy foods = happy moods. Taking care of yourself mentally can extend beyond simple daily meditation. The foods we eat power everything we do - so, a healthy outside means a happy inside. Things like tumeric, ginger, mushrooms, carrot, and fatty fish such as salmon (is it just us, or is this sounding like a delicious stir fry recipe already?) all serve to reduce your anxiety and boost your immune system. Time to level up that cooking repertoire! Walk, walk and walk some more. Leave your favourite podcast and your brand new AirPods at home - it’s time to ditch the tech and have some alone time with your number 1 (that’s you!). Wander your suburb to discover a new route, or venture a bit further. Focus on reconnecting with your thoughts. This could be the time inspiration hits, so be ready! Take this time to notice your body, feel your breath, acknowledge when your mind has wandered and be kind to yourself.
Back to basics. Here’s one for all the purists out there. This tip simply involves taking a seat (in a quiet space if you can find one) and setting a time limit. GOOD TIMES 127
IMAGES Th e Life Style Edit WORDS Lucy Francis
IM AGES The Lif e Style Edit W ORDS D iana Moore
11 QUESTIONS TO COACH YOURSELF TO CALM W ith Kylie Lewi s fr o m O f Ki n
By now you’ve already started to creatively adapt to a ‘new normal’, albeit circling through waves of exhaustion, anxiety and grief, punctured with sweeping gratitude, pockets of joy and small beauties. As well as encouraging us to reach out to our networks for support, Kylie Lewis from Of Kin takes us into ourselves for a moment of reflection. Here are her coaching questions to help you to notice and tap your own internal resources. GOOD TIMES 129
“None of us had a plan for this. No. one. Let that sink in. Collectively, we are in uncharted territory.” Kylie Lewis, Of Kin
Start with the FFT None of us had a plan for this. No. one. Let that sink in. Collectively, we are in uncharted territory. Courage researcher Dr Brené Brown calls this a FFT – a f@#$ing first time. Give yourself grace in recognising how this FFT is showing up for you. What are you FFTing right now? Play the long game By now we know that we’re going to be in this state of disruption for longer than we have that originally thought. So, don’t just ‘make do’. Set up your mind, your spaces and your people for this current reality. Recognise that we can’t do what we did before, and it’s going to take an adjustment window – and that might take longer for some of us than others. What adjustments do I need to consciously make right now? For example setting up a physical workspace, ordering food delivery, simplifying commitments.
Number 1 priority is a safe home Our most primal needs for food, water, sleep, shelter and security have to be met before we can use our cognitive energy for anything else. A sensibly stocked pantry, a somewhat organised and clean house, a financial plan all help create a calm, loving, stable, warm home. Everything else from here is a win. Once the basics are covered, draw up a weekly schedule and make a routine with you and your loved ones. Foundations go in first: food, family, sleep, fitness. Then add in achievable work/school goals. Kids might need a weekly calendar all of their own. What does a workable weekly plan look like this week? Download a weekly planner template and sketch out the week ahead.
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Prioritise only the essential Delay, delegate, defer or delete any work, task or commitment that can be. Unload yourself to the minimal viable output. While our mind is hypervigilant, a large portion of our cognitive energy is being used to make conscious decisions about things that were previously unconscious (like being safe while buying groceries). Recognise our capacity for deep, complex or new work may be diminished, for at least for a little while. What are my essentials? For example food in the house, covering my bills, moving my body for 15 minutes each day, daily call with key work contact, asleep by 10:30pm)
Recognise grief Grief isn’t just reserved for when someone dies. It shows up when something dies an expectation, a routine, relationship, an imagined future. Brené Brown defines grief as loss, longing or feeling lost. What am I sad about having lost, losing or longing for? Tap into existing resilience Part of building your resilience through this time is to remember when you were resilient in the past. Think about what you did to help yourself. You already have many inner resources you can call on again right now What have I done to help myself through setbacks in the past?
Keep connecting We are never designed to get through life alone. We only thrive when we’re in meaningful connection with each other, and it is our quality of our relationships that help us bounce when we stumble. Who are my VIPs in my personal and professional life who I value and can call on? Where are the gaps I need to fill?
Know your strengths Remembering unique personal strengths is incredibly powerful, especially in times of distress. What do people say are my strengths? What do I see as my strengths?
Believe Clarity of your beliefs will serve as the lantern that lights our way forward, and help guide your choices and behaviours when things are hard. What are 10 helpful beliefs I have about this time?
Creative destruction Right now we have the chance to re-evaluate our assumptions about what’s possible, and to intentionally regenerate. What are three things I want to rebuild better through this experience?
Daily hum One day at a time is how we’re going to make it through. What are three small daily acts that bring me joy?
IMAGE An nir S pratt
Follow @ofkin > GOOD TIMES 131
COURAGE BUILDING FOR DARING LEADERS WORKSHOPS | TOOLS | CONNECTION
IM AGES The Lif e Style Edit W ORDS Lucy Fran cis
Live a day in the life of a seasoned Melbournian
We like to think that we share our love equally between Sydney and Melbourne, but there’s no denying that Melbourne’s got it goin’ on. Out on the city street front, there is much to be seen, visited, tasted, tried and experienced. But take a deeper dive into the back alleys, hole-in-the-wall coffee shops, and seldom-seen speakeasies and you’ll discover that Melbourne’s streets are home to many hidden gems. Ask any Melbournian and they’ll tell you their food and fashion scene is way beyond any other city in Australia - and they’re not wrong! Whether you’re a born and bred Victorian or an out of state-er, you’re going to want to set aside some time to tick off these must-visit spots. You can thank us later. GOOD TIMES 135
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Whether you’re a born and bred Victorian or an out of state-er, you’re going to want to set aside some time to tick off these must-visit spots. You can thank us later.
First things first; everyone knows the most important meal of the day is breakfast - especially if you’re tackling a jam-packed day head on. Here are our favourite coffee stops and fastbreakers.
Regular visitors know Melbourne is a hot spot for all things fashion. If you’ve got time to squish some retail therapy into your schedule, we’d highly recommend stopping off at these cool-as spots.
01. Mile End Bagels When in Melbourne, do as the New-Yorkers do. Owners and bagelveterans Benjamin Vaughan and Michael Fee have mastered the art of the humble bagel after years of travel and experimentation. The Mile End team are up at 5 am each day prepping bagels for all tastes - from gloopy PB&J, to classic smoked salmon and cream cheese. Don’t be fooled by the unassuming, slightly washed out ex-trading company facade; these guys really know their stuff.
05. Obus Situated on Gertrude Street (the perfect pre- or postlunch stop off), Obus exudes that effortless Melbourne cool and a unique colour palette. Its fashion and accessories are all locally designed and produced, featuring natural fibres and exclusive prints. Definitely a must!
You’ve made it halfway through the day! If you’re planning on popping out for some well-deserved lunch but don’t want to venture too far from the CBD, check out these stop-offs. 03. Neko Neko With a vegan/pescetarian menu, this humble Japanese joint packs a serious punch. If you’re itching to get back to exploring (and we can’t say we’d blame you!) then grab a takeaway bento box. If you have time to take a seat in this cutesy little interior, we’d recommend opting for ramen. Don’t go past the Spicy Tofu! 04. Trippy Taco Another haven for vegetarians, cantina-style Trippy Taco on Gertrude Street in Fitzroy looks like something straight out of Breaking Bad (in a good way!). This low-to-no-frills spot serves up authentic servings of all your Mexican faves, beers too!
06. Hunter Gatherer If you’re up for a sift through pre-loved vintage racks, Hunter Gatherer on Brunswick Street is true to Melbourne style - it may be a little musty, but that’s all part of its charm. The store stocks ethical and fair-trade products with profits going to charity, so your fab vintage find is helping you to be more socially responsible. After a long day of running through Melbourne’s streets, you might find yourself craving a glass more than ever before. Don’t stress, the good news is - you’ve earned it! Head out to these bars for a cocktail or two. 07. Gin Palace It’s all in the name - if there ever were a palace of gin, it’s this! Shut down in 1870 by a Magistrate for being in a “filthy and disgusting condition,” boy, has it come a long way since then! The decadence of its velvet-heavy design is matched perhaps only by its extensive spirits offering.
IMAGES Provided by brands listed WORDS Lucy Francis MAP
02. Cafe Louis Built into one of Fitzroy’s many old warehouse-style buildings, this little spot can be easily missed, but once you’ve ventured inside, you won’t easily forget its existence! The site boasts a pretty diverse history (most notably it was once home to Melbourne’s city stables) and the interiors are something to behold. The menu totes a bunch of everyone’s favourite brunch-time classics, but with a lil’ something extra. Almost every dish also has a vegetarian or vegan counterpart, so it’s everyone-friendly. We recommend taking a bit of time to sit down and enjoy this one.
08. The Cloakroom How does this sound: 46 floors up, city views, access via gold door, laser-cut, hand-assembled suits, cocktails, no menu. It more or less sums up the experience that is The Cloakroom Bar. Just like their suits, each cocktail is tailormade to taste. Fresh ingredients meet fine spirits and, most importantly, innovation. We can’t say too much more - you’ll have to experience this one first hand! GOOD TIMES 137
Finally, you’ve made it to the end of the day congratulations! No doubt you’re feeling pretty exhausted and venturing to Woollies to shop ingredients is probably the last thing on your mind. Don’t waste the opportunity to dine out at one of Melbourne’s finest. 09. The Rochester Lovingly dubbed “The Rochy” by locals, this hotspot proudly serves up Australian wines, craft beers, cocktails with a twist, and of course, “pub grub”. And really, does it get any better than a classic pub meal? 10. Florentino After something a bit more luxe? It’s almost guaranteed Bourke Street’s Florentine will tick all your boxes. The food is a coming together of Australian and Italian culture, and is nothing but respectful to the produce and craftsmanship of local farmers. Plus, there’s a cellar bar - enough said. 138 THE GOODS
MAP DESIGN Meg Van Beek
WHERE TO STAY IN MELBOURNE S p ot s t o r e st y o u r h e a d
You’ve enjoyed the barista-made coffee, you’ve walked the streets and explored the laneways, you’ve seen the sights, you’ve eaten all the food, maybe you’ve topped it off with a glass of wine or two, and now it’s finally time to lay your head down for the night. You’re in luck! It’s possible that the only thing equivalent to the fabulousness of Melbourne’s huge offering of food and drink spots are it’s accommodation options. Yep, three for three - we told you Melbourne has it all! Here are the best places to hang your coat and the end of a long day of exploring. 140 THE GOODS
01. Zagame’s House This one’s just a *bit* cool. OK, make that a LOT cool. Not only are the rooms the epitome of modern luxe interior design, these guys do their part to be sustainable wherever they can, which in the world of single-use tiny shampoos and conditioners, is a big draw card. They also boast their very own in-house wine bar and they’re pet-friendly - just sayin’! 02. QT Melbourne Bold, theatrical, luxurious, right in the middle of the action and oh so Melbourne. Think lofty ceilings, edgy design details, laneway views, wafts of batch-brew coffee rising from The Cake Shop below, plus another three drool-worthy in-house dining options. Sounds pretty good, right? This one’s just a little bit spesh.
03. Ovolo Laneways Literally a hop, skip, and a jump to the Carlton Gardens and the Royal Exhibition Centre, Ovolo Laneways is the perfect little spot to call your home away from home. It’s vibrant, it’s colourful and they have all-day snacks (you heard it here first!). Oh, and did we mention it’s dog friendly? 04. The Langham Sitting on the banks of the Yarra River in Southbank with sweeping city views, The Langham Melbourne exudes classic 5 star hotel opulence. Indulge in High Tea at the Aria Bar & Lounge, dine in at Melba, or spend your time in the Chuan Spa; whatever your medicine, this is the ultimate place to relax, unwind and recoup after a day of traversing laneways. Book your stay now via Life Instyle’s partner OzAccom. GOOD TIMES 141
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RECIPE: THE GIN ZOMBIE W i t h G in Pa l a ce , M e l b o u rn e
Our friends at Gin Palace are helping us unwind with their delectable tropical swizzle, the Gin Zombie - a modern-day masterpiece inspired by the original rum version. Has there ever been a better excuse to crack out the cocktail shaker and put your mixology hat on? Probably not. If mixing up your own cocktails seems like a chore, pop into The Gin Palace for late night martinis and classic cocktails in this quirky basement lounge, decked out with eclectic old-world decor, it’s the perfect last stop on your way home after a fabulous night out. Visit 10 Russell Pl, Melbourne. Follow @ginpalacemelb >
I ngr edi ents
• • • • •
75mls of gin (the Gin Palace team use a fancy inhouse secret blend here) 15mls Negroni syrup (they use a delicious housemade barrel aged version) 20mls lime juice Pomelo segments 60mls pineapple juice
IMAGE The Gin Palace WORD S Lucy Francis
What a day, what a week, what a year.
M etho d
POP into an ice-filled cocktail shaker SHAKE, SHAKE, SHAKE!! STRAIN into a tall ice-filled glass GARNISH as elaborately as you like GOOD TIMES 143
IMAGES Life Instyle PHOTOGRAPHER Samee Lapham BRAND La Brocante
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Brand Directory A-Z Wholesale brands.
GOOD PEOPLE 20
P 021967623 E firstname.lastname@example.org andsunday.com
P 0421 731 443 E email@example.com untrashy.com
A 2 DUCK TRADING COMPANY
A BEAUTIFUL WEIRDO
P 0404 259 986 E firstname.lastname@example.org 2ducktrading.com.au
ACORN TRADING CO
P 0402 428 038 E email@example.com hallandwares.com
148 BRAND DIRECTORY
P 0432 425 246 E firstname.lastname@example.org abeautifulweirdo.com
ADEN + ANAIS
P 0412 187 357 E email@example.com adenandanais.com
P 0420 494 975 E firstname.lastname@example.org adinkradesigns.com.au
ALAN MYERSON HANDCRAFTED
ALL WHO WONDER
AND THE LITTLE DOG LAUGHED
ANDREA & JOEN
P 0428 269 952 E email@example.com adrift.com.au
P 0405 605 022 E firstname.lastname@example.org allwhowonder.com.au
P +852 9757 3204 E email@example.com andthelittledoglaughed.com
P 0412 817 870 E firstname.lastname@example.org alanmyerson.com
P 0412 566 355 E email@example.com all4ella.com.au
P 02 8399 1818 E firstname.lastname@example.org andreaandjoen.com
P 0432 669 328 E email@example.com alfaberry.com.au
P 0412 263 473 E firstname.lastname@example.org allegroaust.com.au
P 03 5222 8881 E email@example.com stagetwo.com.au
BRAND DIRECTORY 149
ANTONIO BEN CHIMOL
APPLE GREEN DUCK
ATELIER DE THIERS
ATLAS THE COLLECTIVE
P 03 9696 9288 E firstname.lastname@example.org animalia-art.com.au
P 03 9489 4723 E email@example.com applegreenduck.com
P 0415 702 438 E firstname.lastname@example.org antipodasbrands.com.au
P 0433 339 004 E email@example.com atelierdethiers.com
P 0414 327 722 E firstname.lastname@example.org thetorinicollection.com
P 0401 174 178 E email@example.com atlasthecollective.com.au
B AVILLA FARM
P 0412 875 116 E firstname.lastname@example.org avillafarm.com.au
150 BRAND DIRECTORY
BAG-ALL AUSTRALIA P 0424 075 526 E email@example.com bag-all.com.au
BAMBINO AND BUNDLES
BATCH# CERAMICS AUSTRALIA
BEI & BOS
BELLE & CO LIVING
P 0401 234 457 E firstname.lastname@example.org bambinoandbundles.com
P 0401 812 473 E email@example.com beiandbos.com.au
P 0407 439 204 E firstname.lastname@example.org bettyquette.com.au
P 0477 111 811 E email@example.com barklybasics.com.au
P +372 5557 0856 E firstname.lastname@example.org belinor.eu
P 0412 873 713 E email@example.com beysis.com
P 0403 237 507 E firstname.lastname@example.org batchceramics.com.au
P 0474 342 298 E email@example.com belleandcoliving.com.au
P 0412 251 257 E firstname.lastname@example.org bianc.com.au
BRAND DIRECTORY 151
BIRD & HILL. AUSTRALIA
P 0423 636 849 E email@example.com birdandhill.com
P +64 21 0251 6480 E firstname.lastname@example.org bluntumbrella.com.au
P 07 5474 2304 E email@example.com boomshankar.com.au
152 BRAND DIRECTORY
P 02 6658 0699 E firstname.lastname@example.org bisqueinteriors.com.au
P 0467 555 996 E email@example.com blushingconfetti.com
P 0425 302 244 E firstname.lastname@example.org bopowomen.com
P 0451 633 702 E email@example.com blackblaze.com.au
P 03 9318 0822 E firstname.lastname@example.org telegramco.com
P 0403 852 506 E email@example.com botanicalsignature.com
BRAW PAPER CO.
P 0431 392 093 E firstname.lastname@example.org brawpaperco.com.au
P 0488 262 247 E email@example.com brightthreads.com.au
P 08 7425 1400 E firstname.lastname@example.org brightwonders.com.au
C BUBBA ORGANICS
BYRNE & LOVE
CAM CAM COPENHAGEN
P 03 9666 3388 E email@example.com bubbaorganics.com.au
P 0452 346 400 E firstname.lastname@example.org danestudio.com.au
P 0414 895 897 E email@example.com byrneandlove.com.au
P 02 9918 3105 E firstname.lastname@example.org candlekiosk.com.au
P 0415 754 186 E email@example.com carolinec.com.au
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CARTER THE LABEL
CASA E CUCINA
CATHY HAMILTON ARTWORKS
CERES MANN & CO
CHOOSE YOUR ANIMAL
CLOSE TO THE HEART
P 0434 368 522 E firstname.lastname@example.org carterthelabel.com
P 0404 228 188 E email@example.com cavarra.com.au
P 0402 912 086 E firstname.lastname@example.org chooseyouranimal.com
154 BRAND DIRECTORY
P 02 9958 3271 E email@example.com casaecucina.com.au
P 02 9422 2614 E firstname.lastname@example.org celialoves.com.au
P 0497 295 408 E email@example.com claurislife.com.au
P 0418 246 080 E firstname.lastname@example.org cathyhamiltonartworks.com.au
P 0417 699 011 E email@example.com ceresmann.com.au
P +64 2 7664 7039 E firstname.lastname@example.org closetotheheart.co.nz
CLOTH & CO
P 0410 851 332 E email@example.com clothandco.co
P 0402 000 253 E firstname.lastname@example.org cuddington.com.au
COAT â€“ THE PORTABLE COAT HOOK
CONSEQUENCE OF CHANGE
CURATED DISTRIBUTION GROUP
P 0416 263 511 E email@example.com theoriginalcoat.com
P 0418 998 416 E firstname.lastname@example.org consequenceofchange.com
P 0403 207 399 E email@example.com cocamojo.com
P 03 9663 6091 E firstname.lastname@example.org curatedgroup.com.au
D CURIOUS GRACE
P 0430 939 954 E email@example.com curiousgrace.com.au
P 0408 575 553 E firstname.lastname@example.org cutlerycarriage.com
BRAND DIRECTORY 155
DOVE AND DOVELET
DUKES AND DUCHESSES APPAREL
DUSKY ROBIN LEATHER
P 0425 652 225 E email@example.com daylesfordapothecary.com
P 0433 707 708 E firstname.lastname@example.org domgaucidesigns.com.au
P 0432 050 696 E email@example.com doveanddovelet.com
156 BRAND DIRECTORY
P 0410 155 905 E firstname.lastname@example.org devinalouise.com.au
P 0408 986 615 E email@example.com dogandboy.com
P 0403 608 541 E firstname.lastname@example.org dukesandduchessesapparel.com.au
P 0427 458 784 E email@example.com devoishop.com
P 0418 113 157 E firstname.lastname@example.org domainelumiere.com.au
P 0418 129 749 E email@example.com duskyrobinleather.com
E EARTH GREETINGS
ELLEN WALSH DESIGNS
EMMA KATE CO.
P 08 8277 2001 E firstname.lastname@example.org earthgreetings.com.au
P 0409 150 032 E email@example.com ellenwalshdesigns.com.au
P 0426 255 605 E firstname.lastname@example.org emmakateco.com
P 0428 097 214 E email@example.com elmlifestyle.com.au
P 0450 762 280 E firstname.lastname@example.org emondokids.com.au
P 0433 150 835 E email@example.com earthdrawnstudio.com
P 08 8431 0721 E firstname.lastname@example.org elmpaper.com
P 0451 180 994 E email@example.com erinlightfoot.com
BRAND DIRECTORY 157
P 0468 510 171 E firstname.lastname@example.org erlenmeyer.com.au
P 08 8371 0371 E email@example.com eskids.com.au
P 02 9564 2904 E firstname.lastname@example.org estiloemporio.com.au
F ETIKETTE CANDLES
FIBRE FOR GOOD
FINDERS AND MAKERS
P 0416 119 898 E email@example.com etikettecandles.com
P 0417 381 013 E firstname.lastname@example.org fibreforgood.com.au
158 BRAND DIRECTORY
P 0438 870 374 E email@example.com sticksandsparrow.com.au
P 0411 550 983 E firstname.lastname@example.org findersandmakers.com
FLORENCE & MYRTLE
P 0422 481 147 E email@example.com florenceandmyrtle.com.au
FLORIN AND GRACE
FOR ME BY DEE
FOX & FALLOW
GARAGE79 CAR APPAREL
P 0406 695 162 E firstname.lastname@example.org florinandgrace.com
P 0428 097 214 E email@example.com stagetwo.com.au
P 0401 910 641 E firstname.lastname@example.org formebydee.com
P 0427 048 190 E email@example.com frenchsoda.com.au
P 0422 888 804 E firstname.lastname@example.org foxandfallow.com.au
P 0455 200 828 E email@example.com fromearth.com.au
G P 0414 814 393 E firstname.lastname@example.org galinadixon.com
P 0438 778 161 E email@example.com garage79.com
BRAND DIRECTORY 159
P 0413 021 086 E firstname.lastname@example.org gasbijoux.com
P 0418 805 552 E email@example.com georgiepaws.com
P 0414 166 202 E firstname.lastname@example.org gonap.com.au
H GOOD FRANCES
HAIKU & CO
P 0428 439 444 E email@example.com goodfrances.com
P 0420 302 081 E firstname.lastname@example.org haikuandco.com.au
160 BRAND DIRECTORY
P 03 9584 8878 E email@example.com goodygumdrops.com.au
P 02 9313 7060 E firstname.lastname@example.org halationagency.com
P 0411 499 457 E email@example.com halcyonnights.com.au
HALO AND HORNS COMPANY
HATLEY & FREEMAN AGENCIES
HEATPACK FROM TASMANIA
HEAVEN IN EARTH
HELLO STRANGER KIDSWEAR
HENDRIK CLOTHING COMPANY
P 0407 190 452 E firstname.lastname@example.org haloandhorns.com.au
P 03 9571 8444 E email@example.com freemanagencies.com.au
P 0488 041 480 E firstname.lastname@example.org hellorain.com.au
P 0405 367 623 E email@example.com hanakotherapies.com
P 0418 408 932 E HeatPackFromTasmania@gmail.com heatpackfromtasmania.com
P +64 2148 3853 E firstname.lastname@example.org hellostrangerkidswear.com
P 0449 815 329 E email@example.com hanami.com.au
P 02 4423 2041 E firstname.lastname@example.org heaveninearth.com.au
P 0431 107 895 E email@example.com hendrikclothingcompany.com
BRAND DIRECTORY 161
HERACODE + CO
P 0431 896 834 E firstname.lastname@example.org heracodeandco.com
P 03 9417 1426 E email@example.com honeysucklebeach.com.au
P 0438 798 029 E firstname.lastname@example.org hightees.com.au
P 1300 677 271 E email@example.com hultquist-copenhagen.com.au
P 02 6684 6747 E firstname.lastname@example.org honeybeewrap.com.au
P 0410 554 794 E email@example.com humiditylifestyle.com
P 03 9912 5736 E firstname.lastname@example.org huxbaby.com
162 BRAND DIRECTORY
P 0481 617 997 E email@example.com hwagencies.com
P 02 8003 4020 E firstname.lastname@example.org importante.com.au
P 0432 511 494 E email@example.com inartisan.com
P 0416 002 027 E firstname.lastname@example.org insyncdesign.com.au
J ISLA DREAM PRINTS
P 0437 240 140 E email@example.com isladreamprints.com
P 0402 586 070 E firstname.lastname@example.org jaccadeaux.com
P 02 9150 0608 E email@example.com islandjade.com.au
P 02 6687 5739 E firstname.lastname@example.org jennieriley.com
P 03 4241 2036 E email@example.com jococups.com
BRAND DIRECTORY 163
K JOURNEY OF SOMETHING
JUJU & CO
KATE SALE JEWELLERY
KESA + KONC
P 0411 957 149 E firstname.lastname@example.org journeyofsomething.com
P 0406 113 497 E email@example.com kahunabay.com.au
P 0439 944 002 E firstname.lastname@example.org katesalejewellery.com
164 BRAND DIRECTORY
P 0414 356 936 E email@example.com jujuandco.com.au
P 0424 944 389 E firstname.lastname@example.org kapowkids.com.au
P 0421 635 874 E email@example.com kayajewellery.com.au
P 0409 920 075 E firstname.lastname@example.org karinajambrak.com
P 0421 337 650 E email@example.com kesaandkonc.com.au
P 02 9310 1607 E firstname.lastname@example.org uk.kidsaround.com
P 0499 622 308 E email@example.com kipandco.com.au
KNOCK ON WOOD TOYS
P 07 3376 9626 E firstname.lastname@example.org knockonwoodtoystrade.com
P 0422 209 254 E email@example.com korango.com
LA VIE EN VERT
P 0405 605 022 E firstname.lastname@example.org lavieenvert.com.au
P 0407 819 574 E email@example.com labrocantewholesale.com
P 0402 266 836 E firstname.lastname@example.org langdonltd.com.au
P 0414 456 355 E email@example.com lascari.com.au
BRAND DIRECTORY 165
LAUREN HINKLEY AUSTRALIA
LIGHT & GLO. DESIGNS
LILY & LORD
LILY GROVE COLLECTION
P +39 0 7759 6050 E firstname.lastname@example.org l-aura.it
P 0421 250 132 E email@example.com lecomptoir.com.au
P 0433 676 333 E firstname.lastname@example.org lilyandlord.com
166 BRAND DIRECTORY
P 0410 570 640 E email@example.com laurenhinkley.com
P 0403 044 994 E firstname.lastname@example.org leegarrett.com.au
P 0419 931 922 E email@example.com lilygrovecollection.com.au
P 02 6629 1622 E firstname.lastname@example.org lazybones.com.au
P 0413 573 771 E email@example.com lightandglodesigns.com.au
P +64 2 2678 6027 E firstname.lastname@example.org lilybeewrap.com
LINDA TAHIJA JEWELLERY P 02 8957 2973 E email@example.com lindatahija.com.au
P 1300 974 359 E firstname.lastname@example.org littleglobal.com.au
LIVING & DINING
P 03 8679 6419 E email@example.com livinganddining.com.au
LITTLE BEAR COLLECTIVE P 0409 320 126 E firstname.lastname@example.org littlebearcollective.com
LITTLE PINK FOX
P 0407 031 492 E email@example.com littlepinkfox.com.au
P 02 9743 4892 E firstname.lastname@example.org livingtextiles.com.au
LITTLE BUMBLE REUSABLE FOOD WRAPS P 0424 162 526 E email@example.com littlebumble.com.au
LITTLE UNICORN AND LITTLE BIRD BRANDS
P 1800 630 216 E firstname.lastname@example.org littlebirdbrands.com.au
P 02 9669 3636 E email@example.com locello.com.au
BRAND DIRECTORY 167
LONG HAUL SPA
LUMEN + LUXE
LUNA’S TREASURES ®
P 0498 961 376 E firstname.lastname@example.org longhaulspa.com
P 0474 215 529 E email@example.com louisemisha.com
P 0412 112 554 E firstname.lastname@example.org lumenandluxe.com.au
168 BRAND DIRECTORY
P 0424 604 603 E email@example.com loobylou.com.au
P 0408 327 757 E firstname.lastname@example.org lovefriday.com.au
P 0420 417 659 E email@example.com lunastreasures.com.au
P 07 3356 5566 E firstname.lastname@example.org louenhide.com.au
P 0467 886 470 E email@example.com lovehenry.com
P 0408 888 818 E firstname.lastname@example.org luxewiks.com
M MADE BY FRESSKO
MADE IN MADA
MAKE ME ICONIC
P 0405 639 408 E email@example.com madebyfressko.com/au
P 0404 678 891 E firstname.lastname@example.org mahosensory.com.au
P 0432 315 099 E email@example.com makemeiconic.com
P 08 8383 0715 E firstname.lastname@example.org mainebeach.com.au
P 0417 179 841 E email@example.com mandorle.com.au
P 0468 914 429 E firstname.lastname@example.org madeinmada.net
P 0478 953 957 E email@example.com maineandmara.com
P 0499 165 892 E firstname.lastname@example.org marimestudio.com.au
BRAND DIRECTORY 169
MCMULLIN AND CO
MELIS NATURAL PERFUMERY
MICKY & STEVIE
P 0432 244 523 E email@example.com marmosetfound.com.au
P 0404 455 935 E firstname.lastname@example.org melisperfumery.com
P 0401 067 768 E email@example.com menorcasandals.com.au
170 BRAND DIRECTORY
P 0437 142 389 E firstname.lastname@example.org maxtedclothing.com
P 03 9534 7524 E email@example.com melko.com.au
P 03 9696 9288 E firstname.lastname@example.org metalbird.com.au
P 0423 114 882 E email@example.com mcmullinandco.com
P 0435 731 966 E firstname.lastname@example.org memobottle.com
P 02 9999 5509 E email@example.com mickyandstevie.com.au
MINDFUL AND CO KIDS
MINE OF DESIGN
P 0422 860 286 E firstname.lastname@example.org microscooters.com.au
P 0415 533 136 E email@example.com miijo.com.au
P 0450 733 522 E firstname.lastname@example.org mindfulandcokids.com
P 0418 557 377 E email@example.com middlechild.com.au
P 02 8123 982278 E firstname.lastname@example.org milenazu.com
P +91 99 7179 9629 E email@example.com mineofdesign.com
P 02 9566 2995 E firstname.lastname@example.org midsummerstar.com
P 0402 649 870 E email@example.com millanandcokids.com.au
P 0408 865 823 E firstname.lastname@example.org mingk.com
BRAND DIRECTORY 171
MINI & ME
MIZZIE THE KANGAROO
MOJO CANDLE CO
MONISTA TEA CO.
P 0421 753 484 E email@example.com miniandme.com.au
P 0431 854 607 E firstname.lastname@example.org missfrankie.com.au
P 07 3857 3595 E email@example.com mizziethekangaroo.com
172 BRAND DIRECTORY
P 0409 332 211 E firstname.lastname@example.org minisandcrabs.com.au
P 0468 567 873 E email@example.com misslilly.com.au
P 0412 407 390 E firstname.lastname@example.org mojocandleco.com.au
P 0415 482 707 E email@example.com mischkaboutique.com
P 0403 025 582 E firstname.lastname@example.org misterfly.com.au
P 0404 097 476 E Info@monista.com.au monista.com.au
MY LITTLE GIGGLES
P 0410 001 163 E email@example.com monsterthreads.com.au
P 02 6680 9886 E firstname.lastname@example.org mrsimple.com.au
P 0417 504 925 E email@example.com murkani.com.au
P 02 9188 8825 E firstname.lastname@example.org montaukstyle.com
P 0428 293 777 E email@example.com simonevossluxury.com
P 0419 157 877 E firstname.lastname@example.org mylittlegiggles.com
P 0411 518 090 E email@example.com vashbags.com
P 0433 104 358 E firstname.lastname@example.org mulberrythreadsco.com.au
P 0431 191 635 E email@example.com mylesgray.com.au
BRAND DIRECTORY 173
N MYRTLE & MOSS
P 03 9882 1770 E firstname.lastname@example.org myrtleandmoss.com.au
P 0438 856 315 E email@example.com neonpoodle.com.au
P 03 9527 7336 E firstname.lastname@example.org nanahuchy.com
P 02 9907 1717 E email@example.com nordicfusion.com.au
P 0411 604 594 E firstname.lastname@example.org nordicrooms.com.au
O NOVELA COLLECTION
P 0420 905 336 E email@example.com novelacollection.com.au
174 BRAND DIRECTORY
P 1300 288 829 E firstname.lastname@example.org nuebar.com
OLGA DE POLGA
OLIEVE AND OLIE
OLIVE AND THE CAPTAIN
P 0408 244 823 E email@example.com obdesigns.com.au
P 0412 092 288 E firstname.lastname@example.org olgadepolga.com.au
P 0422 578 806 E email@example.com oliveandthecaptain.com
P 0421 036 845 E firstname.lastname@example.org ohaldo.com
P 03 5982 0992 E email@example.com olieveandolie.com.au
P 02 6675 9725 E firstname.lastname@example.org au.olliella.com
P 0481 870 114 E email@example.com oleu.life
P 0407 581 560 E firstname.lastname@example.org onlyorb.com
P 03 9886 9026 E email@example.com orbitkey.com
BRAND DIRECTORY 175
ORGANICA INTERNATIONAL P 03 9530 0475 E firstname.lastname@example.org organicainternational.com
ORTC CLOTHING CO
P 0406 614 915 E email@example.com ortc.com.au
P 0408 363 330 E firstname.lastname@example.org ovae.com.au
P P 0402 490 940 E email@example.com peekabee.com.au
PLAIN & SIMPLE AUSTRALIA P 0421 880 869 E firstname.lastname@example.org plainandsimple.com.au
176 BRAND DIRECTORY
P 02 9907 4484 E email@example.com planetfinska.com.au
P 0416 524 339 E firstname.lastname@example.org pinknade.com.au
P 03 9534 3268 E email@example.com planetluxe.com.au
POP YA TOT
PORCELAIN BRIGID MCLAUGHLIN
PS HOME AND LIVING
PURE BODY LUXE
P 02 6494 3323 E firstname.lastname@example.org playimports.com.au
P 02 9716 5331 E email@example.com brigidmclaughlin.com
P 0424 171 198 E firstname.lastname@example.org pshomeandliving.com.au
P 0421 063 722 E email@example.com popyatot.com.au
P 0433 175 089 E firstname.lastname@example.org portergreen.com.au
P 03 8393 5255 E email@example.com purebodyluxe.com
P 0451 663 662 E firstname.lastname@example.org popabrand.com
P 0455 223 450 E email@example.com prettybrave.com
P 03 9827 7527 E firstname.lastname@example.org purle.com.au
BRAND DIRECTORY 177
R RARE RABBIT
ROSE & LYLE
P 07 3899 0111 E email@example.com rarerabbit.com
P 0402 828 017 E firstname.lastname@example.org rhinorhino.com.au
P 0412 976 216 E email@example.com rollabottle.com.au
178 BRAND DIRECTORY
P +64 2 7226 4706 E firstname.lastname@example.org myfamilybook.com.au
P 0407 044 135 E email@example.com roseandlyle.com.au
P 03 9517 9223 E firstname.lastname@example.org realityeyewear.com
P 03 9584 2066 E email@example.com adenandanais.com
P 07 3844 8565 E firstname.lastname@example.org rubyyaya.com
SCENT AUSTRALIA HOME
P 0401 818 157 E email@example.com saarde.com
P 0423 456 602 E firstname.lastname@example.org safo.com.au
P 0402 542 901 E email@example.com scentaustraliahome.com.au
P 03 9017 3818 E firstname.lastname@example.org saison.com.au
P 0417 600 299 E email@example.com scrubbabody.com.au
P 02 8005 0177 E firstname.lastname@example.org sackit.com.au
P 0407 111 010 E email@example.com sanctuarystudio.com.au
P 1300 730 244 E firstname.lastname@example.org seletti.com.au
BRAND DIRECTORY 179
SKEANIE SHOES FOR KIDS
SNUGGLE HUNNY KIDS
SOPHIE LA GIRAFE
P +49 640 0958 7196 E email@example.com senger-naturwelt.de/en-us
P 0409 515 917 E firstname.lastname@example.org slowgertie.com.au
P 0433 350 297 E email@example.com solcups.com
180 BRAND DIRECTORY
P 0477 532 643 E firstname.lastname@example.org skeanie.com.au
P 1300 858 831 E email@example.com smartie-pants.com.au
P 0437 321 243 E firstname.lastname@example.org someplacewhen.com.au
P 0466 911 763 E email@example.com skygazerculture.com
P 02 8631 8196 E firstname.lastname@example.org snugglehunnykids.com.au
P 0432 851 266 E email@example.com lesfolies.com.au
SOUL & ARK
SOW â€˜N SOW
SPROUT AND SPARROW
P 0415 149 441 E firstname.lastname@example.org soulandark.com
P 0417 713 758 E email@example.com sportingnation.com.au
P 0417 388 958 E firstname.lastname@example.org staytray.com.au
P 07 5435 2579 E email@example.com sownsow.com
P 0407 411 088 E firstname.lastname@example.org sproutandsparrow.com.au
P 02 6685 3500 E email@example.com stonemen.com
P 02 9568 2357 E firstname.lastname@example.org space18.com.au
P 0409 909 695 E email@example.com starsignscents.com
P 0439 365 415 E firstname.lastname@example.org streetartsociety.com.au
BRAND DIRECTORY 181
SUMMER SALT BODY
T AND C FURNITURE
P 0401 979 515 E email@example.com strucket.com
P 0412 784 836 E firstname.lastname@example.org sukimcmaster.com
P 03 9318 0822 E email@example.com milligram.studio
P 0423 159 835 E firstname.lastname@example.org summersaltbody.com
P 02 8332 1900 E email@example.com stylehq.com.au
P 0447 791 371 E firstname.lastname@example.org surfingsloth.com.au
T P 02 4256 8288 E email@example.com tandcfurniture.com.au
182 BRAND DIRECTORY
P 03 9527 7123 E firstname.lastname@example.org t2msensory.com
TEA GARDEN CO
THE BEACH PADDLE CO
THE BROTHERS AT OTAA
THE COMMONFOLK COLLECTIVE
THE COUNTY OF BOURKE
P 0412 176 332 E email@example.com table-manners.com.au
P 0421 778 951 E firstname.lastname@example.org taqa.com.au
P 0421 633 211 E email@example.com otaa.com
P 03 9527 8668 E firstname.lastname@example.org taniaustralia.com.au
P 0424 908 286 E email@example.com teagarden.co
P 03 5974 1190 E firstname.lastname@example.org thecommonfolkcollective.com
P 0467 020 766 E email@example.com tanora.com.au
P 0451 663 662 E firstname.lastname@example.org thebeachpaddleco.com
P 0417 081 806 E email@example.com thecountyofbourke.com.au
BRAND DIRECTORY 183
THE GENTLEMANâ€™S TRADING COMPANY
THE ITALIAN SLIPPER CO.
THE NATURE ALCHEMIST
THE PERFUME OIL COMPANY
THE WANDERING ARTIST
THE WOOD PEOPLE
THE WORLD OF GOOD
P 0478 505 696 E firstname.lastname@example.org thegentlemanstradingcompany.com.au
P 0447 212 625 E email@example.com theperfumeoilcompany.com.au
P 0435 855 139 E firstname.lastname@example.org thewanderingartist.co
184 BRAND DIRECTORY
P 0449 622 709 E email@example.com theitalianslipperco.com.au
P 0450 134 442 E firstname.lastname@example.org therest.net.au
P 0401 799 407 E email@example.com thewoodpeople.com.au
P 0408 595 853 E firstname.lastname@example.org thenaturealchemist.com
P 03 9416 4322 E email@example.com thesourcehomewares.com
P 02 8569 2380 E firstname.lastname@example.org theworldofgood.com.au
THEO THE LABEL
P 0434 197 960 E email@example.com theothelabel.com
P 03 9523 1377 E firstname.lastname@example.org tonic.net.au
TRAVEL ME BAGS
P 0407 146 809 E email@example.com travelmebags.com
P 0473 599 171 E firstname.lastname@example.org tightology.com.au
P 0403 665 447 E email@example.com tonimay.com.au
P 0450 978 886 E firstname.lastname@example.org trifine.com.au
P 0401 975 326 E email@example.com tinyharlow.com
P 0490 372 395 E firstname.lastname@example.org toodesigns.com
P 0434 581 407 E email@example.com trulyamor.com.au
BRAND DIRECTORY 185
V UNIQUE HEALTH PRODUCTS P 1800 787 904 E firstname.lastname@example.org uhp.com.au
W VEND POINT OF SALE
P 1300 919 929 E email@example.com smbconsultants.com.au
P 02 8957 2650 E firstname.lastname@example.org walter-g.com.au
186 BRAND DIRECTORY
P 0447 711 490 E email@example.com walnutmelbourne.com
P 0408 363 193 E firstname.lastname@example.org wanderingsolco.com
P 0420 855 886 E email@example.com watertiger.com.au
WICKS AND STONES
WILLOW BY THE SEA
WOLF & BEAR COLLECTIVE
P 03 9028 2734 E firstname.lastname@example.org wheatbagslove.com.au
P 0402 938 345 E email@example.com wildindiana.com.au
P 0488 440 628 E firstname.lastname@example.org willelaine.com
P 0407 359 855 E email@example.com whitemoosewholesale.com.au
P 0400 555 987 E firstname.lastname@example.org wildwarriors.com.au
P 0491 079 933 E email@example.com willowbythesea.com
P 0400 123 081 E firstname.lastname@example.org wicksandstones.com.au
P 0428 882 815 E email@example.com wildchase.com.au
P 0417 855 171 E firstname.lastname@example.org wolfbearcollective.com
BRAND DIRECTORY 187
P 0468 966 355 E email@example.com woodfolk.com.au
P 0469 032 467 E firstname.lastname@example.org yellowjungle.com
YOKO FASHION BYRON BAY
P 0405 272 790 E email@example.com yogibeings.com
P 0438 687 196 E firstname.lastname@example.org zakkia.com
188 BRAND DIRECTORY
P 02 8005 1566 E email@example.com yokofashion.net
P 0402 040 591 E firstname.lastname@example.org zenjaustralia.com
9 - 12 October Melbourne Convention & Exhibition Centre