GRACE PULVER PHOTOGRAPHY
THE VISION All it took was a quick glance at a watercolor wedding invitation and we fell head over heels proving that love at first sight is quite possible. What was once simply a method of painting has transformed into an artistic direction for weddings and it's not just limited to the stationery, either. The watercolor trend has seeped into wedding cakes, flowers, table dĂŠcor and even linens. Once our editorial team started exploring the possibilities of watercolor, it turned into one of those can't-stop, won't-stop ordeals.
Our minds were made up: the whimsical, watercolor inspiration deserved a place in our hearts and on our cover. We enlisted the creative direction of planner and designer Jenah Pfeiffer of In My Red High Heels, a creative design company in northern Indiana. A collaborative effort was established between a team of wedding vendors who rose to the challenge of designing watercolor elements that would be complementary, yet not competitive with one another. The end result was a bursting kaleidoscope of pastels in every direction.
WEDDINGDAY 67