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BETTER SECURITY Home surveillance represents a big market opportunity for technology integrators. Here, CEDIA talks to four industry experts to find out their opinions on surveillance in the home technology market. What makes surveillance such a good business opportunity? Mark Tibbenham GJD
Jaime Freyria Sutcliffe BASENXT
Joel Reis Life Emotions
Jason Hill LILIN UK
MT More and more homeowners who are now well-versed with smart devices are looking for more than simple plug and play integrated surveillance systems for their residences. IPenabled perimeter security products that seamlessly integrate with custom integration systems (Control4, RTI, Crestron) immediately warn of a potential intrusion, and this is a big attraction for end users. They’d rather know that a would-be burglar is at the fence rather than in their home. JFS In many ways, surveillance in the home is a great business opportunity. Today, all our clients want to have control over their homes even when they are not there. We are able to integrate products to provide a solution that allows homeowners to know what’s going on their home, and receive alerts if something happens. JR The IoT and DIY product range is growing every day, and these products demand that our market needs to improve the know-how and deliver a better solution for our customers. JH We already see significant market data that suggests that at least 90% of automated homes have
surveillance systems or cameras fitted. End users love being able to see their home from their phone. Within five years, most detached residences in the UK will have cameras in them. The manufacturers of DIY cameras struggle to make good external cameras because Wi-Fi is not reliable and the significant majority of cameras we sell are external with IR illumination, so the market for professionally installed cameras remains significant and is growing.
What are the main components of an integrated surveillance system in the home? JR It is essential to have good quality cameras that work well during the day and in the evening. The system needs to be able to archive footage, provide video analytics, and respond accordingly with audio and lights. To achieve this, you also need to install sensors. MT Outdoor motion detectors and IP-enabled illuminators are the linchpins of integrated home surveillance systems. The motion detector is the main device that detects when an intruder is outside the home. It can be used to control cameras, connect to alarm panels, and communicate with lighting control