MICHAEL
Bachelor Degree Visual Communication Design Majoring in Creative Advertising (Binus University)
I Lived at Gading Serpong (Tangerang)
This is My Journey
Hello! My name is Michael you can call me Mike. I have more than 5 year of working experience in Advertising Agency and my last experience at Brand Team ANIKI as a Head Of Design (Sr Graphic Designer). Over the year, I have handled various project’s such as creative campaign, OOH, Packaging, Social Media, branding E-commerce.
I’ve been fortunate to work for Surya Pro Mild, XL Axiata, Garuda Indonesia, Pejoy, Pretz, Bank BRI and Aniki
I consider myself that I have qualifications as you want. I have good motivation for progress and growing, eager to learn, and can work with a team (team work) or individual & I adapt quickly to any situastion.
EXPERIENCE
HAVAS JAKARTA (Advertising Agency)
OLRANGE (Digital Agency)
OU CREATIVE (Advertising Agency)
BUJUK RAYU (Advertising Agency)
ANIKI (Client Side)
Curriculum Vitae
Key Visual
Claw Machine
Surya Pro Mild is the only Low Tar Nicotine cigarette that offers complete smoking experience. Combining various sensation beyond just mild and smoth but also sweet and spicy taste with the right throat hit, that gives a full smoking experience.
So from the brand offering we introducing Surya Pro Mild “Pasti Menang Banyak” a line that people can enjoy mild taste, right kick, rich flavor and aroma at the same time, so they feel fully satisfied.
Through the statement “Pasti Menang Banyak”, we want to build an analogy SPM superiority that offers a complete smoking experience. So we translate the line “Pasti Menang Banyak” to the KV that portraying a luxury human claw machine that all boy’s dream of.
It’s about a man that playing a human-sized claw machine that fill with a luxury-premium & desirable Stuffs. He’s play the game to get stuff as much as he carry all for his girlfriend (Anya Geraldine), that cheering him outside the claw machine.
The concept that will be easy to digest to convey the “PMB” messages with the game look in Pinball, as the game can offer many things/scores in just one shot. Here we tweak the pinball game by treating our Red Circle logo as the center of the piece, surrounded by many score bumpers, which makes the game easy to win a lot of scores.
Output PH Billboard, Store & Street Banner
Whack a Mole
The concept that inspired from game Whack a Mole and we adjust the stick with 5 head to convey the “PMB” message as at the game on one hit we can win the games.
Clarisa Peddy
Key Visual
Key Visual - Social Media
Product - Booklet
Marketing Support - Key Visual
Output: Flyer, Name Card, T-Shirt, Poster & Banner
PACKAGING
KV Garuda Indonesia
Garuda Indonesia is the bigger Airlines in Indonesia with 5 Star service and to support various promotions new flight routes from various dastination we makes KV looks playful for this airline's customers.
Output: Print Ads, Poster, Flyer, Packaging
Key
Output: Poster & Papper Bag
XL AXIATA
DIGITAL
UNPUBLISHED
Concept - Surya
Concept - Surya
