His Art
Photo: John Plichter
by Barbara Jayne
Lick Magazine came upon what appeared to be an ad created by John Plichter (Creative Business Strategist for “Streams”) for the PSPCA (Pennsylvania Society for the Prevention of Cruelty to Animals) with a unique appeal and message. We asked John to tell us how the project evolved.. Barbara/Lick Mag: “John, how did you come to be involved with an ad campaign about advocacy for pets?” John: I believe that animal welfare is an issue that’s too often overlooked. But more specifically, different areas of Philadelphia are overrun with homeless animals. While living in South Philadelphia, I couldn’t help but notice the homeless cat population was becoming problematic, to say the least. Barbara/Lick Mag: “Did the campaign actually run and where?” John: Unfortunately it did not. But I’m glad that there are publications out there (like Lick) that can help raise awareness for issues such as this! Barbara/Lick Mag: “Tell us who John Plichter is as a person. Were you just born with all this talent?” “Should we be thanking your mom and dad?” John: I’d like to think that everyone is born with the potential to be something great, it’s just up to them to decide how. I was lucky enough to have parents that nurtured my “talents” and supported me in any way they possibly could. 21