branding

1 The Pykewater Library W. D. S. Pennington Branding Applied Branding Technique Type, Graphic Design Applied Design Theory Applied Advertising Adams, Sean. The Designer’s Dictionary of Color. New York, NY: Harry N. Abrams, 2017.

Adams, Sean. The Designer’s Dictionary of Type. New York, NY: Harry N. Abrams, 2019.

Adams, Sean. Masters of Design: Corporate Brochures. Beverly, MA: Rockport Publishers, 2009.

Adams, Sean. Masters of Design: Logos and Identity. Beverly, MA: Rockport Publishers, 2008.

Airey, David. Identity Designed: The Definitive Guide to Visual Branding. Beverly, MA: Rockport Publishers, 2019.

Airey, David. Logo Design Love: A Guide to Creating Iconic Brand Identities (Second Edition).

San Francisco, CA: Peachpit Press, 2014.

Alexander, Jonathan J. G. The Painted Book in Renaissance Italy, 1450-1600. New Haven, CT: Yale University Press, 2016.

Albers, Josef. Interaction of Color (50th Anniversary Edition). New Haven, CT: Yale University Press, 2013.

Albers, Josef. Interaction of Color: New Complete Edition. New Haven, CT: Yale University Press, 2009.

Albers, Josef. Midnight and Noon. New York, NY: David Zwirner Books, 2017.

Ambler, Frances. Mid-Century Modern: Icons of Design. New York, NY: Thames and Hudson, 2018.

Ambrose, Gavin, Paul Harris and Nigel Ball. The Fundamentals of Graphic Design (Second Edition). New York, NY: Bloomsbury, 2019.

Andrews, Marc, et al. Hidden Persuasion: 33 Psychological Influence Techniques in Advertising.

Amsterdam, The Netherlands: BIS Publishers, 2013.

Antonious, Antonis, Ed. A Map of the World: The World According to Illustrators and Storytellers.

Berlin, Germany: Gestalten, 2020.

Archive for Research in Archetypal Symbolism (ARAS), Ed. The Book of Symbols: Reflections on Archetypal Images. New York, NY: Taschen, 2010.

Atkins, Annie. Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking. New York, NY: Phaidon, 2020.

Baer, Kim. Information Design Workbook: Graphic Approaches, Solutions, and Inspiration + 30 Case Studies. Beverley, MA: Rockport Publishers, 2010.

Bang, Molly. Picture This: How Pictures Work (Revised and Expanded 25th Anniversary Edition).

San Francisco, CA: Chronicle Books, 2016.

Bar, Noma. Bittersweet: Graphic Story Telling. New York, NY: Thames and Hudson, 2017.

Barry, Pete. The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns (Third Edition). New York, NY: Thames and

2 Hudson, 2016.

Bateman, Steven and Angus Hyland. Symbol. London, UK: Laurence King Publishing, 2014.

Battle-Baptiste, Whitney and Britt Rusert, Eds. W.E.B. Du Bois’s Data Portraits Visualizing Black America: The Color Line at the Turn of the Twentieth Century. Princeton, NJ: Princeton Architectural Press, 2018.

Baty, Patrick. The Anatomy of Color: The Story of Heritage Paints and Pigments. New York, NY: Thames and Hudson, 2017.

Beifuss, Artur and Francesco Trivini Bellini. Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations. London, UK: Merrell Publishers, 2013.

Benson, Thomas W. Posters for Peace: Visual Rhetoric and Civic Action. University Park, PA: Pennsylvania State University Press, 2015.

Berinato, Scott. Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations. Cambridge, MA: Harvard Business Review Press, 2016.

Bernard, Walter and Milton Glaser. Mag Men: Fifty Years of Making Magazines. New York, NY: Columbia University Press, 2019.

Bierut, Michael. How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World. New York, NY: Harper Design, 2015.

Bierut, Michael and Jessica Helfand, Eds. Culture is Not Always Popular: Fifteen Years of Design Observer. Cambridge, MA: The MIT Press, 2019.

Birch, Ian. Iconic Magazine Covers: The Inside Stories Told by the People Who Made Them.

Richmond Hill, Canada: Firefly Books, 2018.

Birch, Ian. Uncovered: Revolutionary Magazine Covers by the Mavericks Who Made Them.

London, UK: Cassell, 2018.

Birren, Faber. Creative Color: A Dynamic Approach for Artists and Designers. Atglen, PA: Schiffer, 1997.

Bonner, Nick. Made in North Korea: Graphics from Everyday Life in the DPRK. New York, NY: Phaidon Press, 2017.

Bonner, Nick. Printed in North Korea: The Art of Everyday Life in the DPRK. New York, NY: Phaidon, 2019.

Bridger, Darren. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability.

London, UK: Kogan Page, 2017.

Bringhurst, Robert. The Elements of Typographic Style (Twentieth Anniversary Edition).

Vancouver, Canada: Hartley and Marks Publishers, 2013.

Cagan, Michele and Elisabeth Lariviere. The Infographic Guide to Personal Finance: A Visual Reference for Everything You Need to Know. Avon, MA: Adams Media, 2017.

Caldwell, Cath, Ed. Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself. London, UK: DK Press, 2019.

Calori, Chris and David Vanden-Eynden. Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems (Second Edition). New York, NY: Wiley, 2015.

Campbell, Andy. Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ. New York, NY: Black Dog and Leventhal, 2019.

Carter, Rob. Typographic Design: Form and Communication (6th Edition). Avon, MA: Adams

3 Media, 2014.

Cerf, Moran and Manuel Garcia-Garcia, Eds. Consumer Neuroscience. Cambridge, MA: The MIT Press, 2017.

Clifton, Rita, et al. Brands and Branding. New York, NY: The Economic/Bloomberg Press, 2009.

Coles, Stephen. The Anatomy of Type: A Graphic Guide to 100 Typefaces. New York, NY: Harper Design, 2012.

Cook, Gareth, Ed. The Best American Infographics 2014. Boston, MA: Mariner Books, 2014.

Cook, Gareth, Ed. The Best American Infographics 2015. Boston, MA: Mariner Books, 2015.

Cook, Gareth and Robert Krulwich, Eds. The Best American Infographics 2016. Boston, MA: Mariner Books, 2016.

Cooke, Andy. Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between. New York, NY: Prestel, 2018.

Counter-Print, Ed. Architectural Logos: A Handbook of Architectural Marks of Identity. London, UK: Counter-Print, 2019.

Counter-Print, Ed. From Eastern Europe: Graphic Design from Eastern Europe. London, UK: Counter-Print, 2018.

Counter-Print, ed. From Japan: Graphic Design from Japan. London, UK: Counter-Print, 2018.

Counter-Print, Ed. From Latin America: Graphic Design from Latin America. London, UK: Counter-Print, 2019.

Counter-Print, Ed. From Scandinavia. London, UK: Counter-Print, 2017.

Counter-Print, Ed. Logos from Japan. London, UK: Counter-Print, 2017.

Creative Action Network, Ed. Posters for a Green New Deal: 50 Removable Posters to Inspire Change. New York, NY: Workman Publishing, 2020.

Cure, Sophie and Barbara Seggio. Graphic Design Play Book: An Exploration of Visual Thinking.

London, UK: Laurence King Publishing, 2019.

Dabner, David, Sandra Stewart and Abbie Vickress. Graphic Design School: The Principles and Practice of Graphic Design (Seventh Edition). Hoboken, NJ: Wiley, 2020.

Daniel, Noel, Ed. The Magic Book. New York, NY: Taschen, 2019.

Day, Jesse. Line Color Form: The Language of Art and Design. New York, NY: Allworth, 2013.

De Jong, Cees W., Alston W. Purvis and Jan Tholenaar, Eds. Type: A Visual History of Typefaces and Graphic Styles. New York, NY: Taschen, 2017.

De Jong, Cees W., Stefanie Burger and Jorre Both. New Poster Art. New York, NY: Thames and Hudson, 2008.

Delaney, Michelle. Art and Advertising in Buffalo Bill’s Wild West. Norman, OK: University of Oklahoma Press, 2019.

Deutinger, Theo. Handbook of Tyranny. Zurich, Switzerland: Lars Muller Publishers, 2018.

Diaz-Ortiz, Claire. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits. New York, NY: HarperCollins Leadership, 2019.

Dick, Murray. The Infographic: A History of Data Graphics in News and Communications.

Cambridge, MA: MIT Press, 2020.

4 di Mari, Anthony. Operative Design: A Catalog of Spatial Verbs. Chicago, IL: Laurence King Publishing, 2013.

Dooley, Roger. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Hoboken, NJ: John Wiley and Sons, 2011.

Draplin, Aaron James. Draplin Design Co.: Pretty Much Everything. New York, NY: Harry N. Abrams, 2016.

Droste, Magdalena. Bauhaus: 1919-1933 (Updated Edition). New York, NY: Taschen, 2019.

Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. Hoboken, NJ: Wiley, 2010.

Dupuis, Steven and John Silva. Package Design Workbook: The Art and Science of Successful Packaging. Beverly, MA: Rockport Publishers, 2008.

Dykes, Brent. Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals.

Hoboken, NJ: Wiley, 2019.

Eastburn, Melanie, Ed. Japan Supernatural: Ghosts, Goblins, and Monsters, 1700 to Now. New South Wales, Australia: Art Gallery New South Wales, 2020.

Eiseman, Leatrice. The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results. Beverly, MA: Rockport Publishers, 2017.

Eiseman, Leatrice and Keith Recker. Pantone: The 20th Century in Color. San Francisco, CA: Chronicle Books, 2011.

Errea, Javier, Ed. Visual Journalism: Infographics from the World’s Best Newsrooms and Designers. New York, NY: Gestalten, 2017.

Eskilson, Stephen J. Graphic Design: A New History (Third Edition). New Haven, CT: Yale University Press, 2019.

Evamy, Michael. Logo: The Reference Guide to Symbols and Logotypes. London, UK: Laurence King Publishing, 2015.

Evamy, Michael. Logotype. London, UK: Laurence King Publishing, 2016.

Feldman, Frayda and Jorg Schellmann. Andy Warhol Prints: A Catalogue Raisonne, 1962-1987 (Third Edition). Milan, Italy: Distributed Art Publishers/Andy Warhol Foundation, 1997.

Fiell, Charlotte and Peter Fiell. Design of the 20th Century. New York, NY: Taschen, 2019.

Fletcher, Alan. The Art of Looking Sideways. New York, NY: Phaidon, 2001.

Fonoroff, P. Chinese Movie Magazines: From Charlie Chaplin to Chairman Mao, 1921-1951.

New York, NY: Thames and Hudson, 2018.

Fraade-Blanar, Zoe and Aaron M. Glazer. Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are. New York, NY: W. W. Norton, 2017.

Gestalten, Ed. Frist Things First!: New Branding and Design for New Businesses. Berlin, Germany: Gestalten, 2016.

Gibson, David. The Wayfinding Handbook: Information Design for Public Places. New York, NY: Princeton Architectural Press, 2009.

Ginsberg, Mary. Communist Posters. London, UK: Reaktion Books, 2017.

Glaser, Milton. Milton Glaser: Graphic Design. New York, NY: Harry N. Abrams, 1983.

Glaser, Milton. Milton Glaser Posters: 427 Examples from 1965 to 2017. New York, NY: Harry N. Abrams, 2018.

5 Glaser, Milton and Miro Ilic. The Design of Dissent: Greed, Nationalism, Alternative Facts, and the Resistance. Beverly, MA: Rockport Publishers, 2017.

Goodrum, Charles and Helen Dalrymple. Advertising in America: The First 200 Years. New York, NY: Harry N. Abrams, 1990.

Gottschall, Edward M. Typographic Communications Today. Cambridge, MA: The MIT Press, 1989.

Grunberger, Christoph. Analog Algorithm: Source-Related Grid Systems. Zurich, Switzerland: Lars Muller Publishers, 2019.

Gudis, Catherine. Buyways: Billboards, Automobiles, and the American Cultural Landscape.

Oxfordshire, UK: Taylor and Francis, 2004.

Hall, John. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You. New York, NY: McGraw-Hill, 2017.

Halligan, Brian and Dharmesh Shah. Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated). Hoboken, NJ: John Wiley and Sons, 2014.

Hardie, Martin and Arthur K. Sabin. War Posters: The Historical Role of Wartime Poster Art, 1914-1919. Mineola, NY: Dover Publications, 2016.

Harvard Business Review, Ed. HBR’s 10 Must Reads on Design Thinking. Cambridge, MA: Harvard Business Review Press, 2020.

Heath, Chip and Dan Heath. Switch: How to Change Things When Change is Hard. New York, NY: Crown Business, 2010.

Heimann, Jim. May I Take Your Order? American Menu Design, 1920-1960. San Francisco, CA: Chronicle Books, 1998.

Heimann, Jim, Ed. All-American Ads, 1900-1919. New York, NY: Taschen, 2005.

Heimann, Jim, Ed. All-American Ads of the 20s. New York, NY: Taschen, 2004.

Heimann, Jim, Ed. All-American Ads of the 30s. New York, NY: Taschen, 2003.

Heimann, Jim, Ed. All-American Ads of the 40s. New York, NY: Taschen, 2001.

Heimann, Jim, Ed. All-American Ads of the 50s. New York, NY: Taschen, 2018.

Heimann, Jim, Ed. All-American Ads of the 60s. New York, NY: Taschen, 2002.

Heimann, Jim, Ed. All-American Ads of the 70s. New York, NY: Taschen, 2004.

Heimann, Jim, Ed. All-American Ads of the 80s. New York, NY: Taschen, 2005.

Heimann, Jim, Ed. All-American Ads of the 90s. New York, NY: Taschen, 2018.

Heimann, Jim, Ed. Mid-Century Ads. New York, NY: Taschen, 2019.

Heimann, Jim and Steven Heller. 20th Century Alcohol and Tobacco Ads. New York, NY: Taschen, 2018.

Heimann, Jim, Steven Heller and John Mariani, Eds. Menu Design in America. New York, NY: Taschen, 2018.

Heller, Steven. 100 Ideas That Changed Graphic Design. London, UK: Adams Media, 2014.

Heller, Steven. Design Literary: Understanding Graphic Design. New York, NY: Allworth Press/Skyhorse Publishing, 2014 Heller, Steven. Iron Fists: Branding the 20th Century Totalitarian State. New York, NY: Phaidon, 2008.

Heller, Steven and Gail Anderson. The Graphic Design Idea Book: Inspiration from 50 Masters.

London, UK: Laurence King Publishing, 2016.

6 Heller, Steven and Seymour Chwast. Graphic Style: From Victorian to Hipster (4th Edition). New York, NY: Harry N. Abrams, 2018.

Heller, Steven and Gail Anderson. Type Tells Tales. New Haven, CT: Yale University Press, 2017.

Heller, Steven and Gail Anderson. The Typography Idea Book: Inspiration from 50 Masters.

London, UK: Laurence King Publishing, 2016.

Heller, Steven and Greg D’Onofrio. The Moderns: Midcentury American Graphic Design. New York, NY: Harry N. Abrams, 2017.

Heller, Steven and Louise Fili. Vintage Graphic Design: Type, Typography, Monograms and Decorative Design from the Late 19th and Early 20th Centuries. New York, NY: Allworth, 2020.

Heller, Steven and Louise Fili. Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936. New York, NY: Allworth, 2011.

Hendrix, Grady. Paperbacks from Hell: The Twisted History of ‘70s and ‘80s Horror Fiction.

Philadelphia, PA: Quirk Books, 2017.

Hilfiger, Tommy and George Lois. Iconic America: A Roller-Coaster Ride through the EyePopping Panorama of American Pop Culture. Unknown location. Universe Publishing, 2007.

Hisano, Ai. Visualizing Taste: How Business Changed the Look of What You Eat. Cambridge, MA: Harvard University Press, 2019.

Hogshead, Sally. Fascinate: How to Make Your Brand Impossible to Resist. New York, NY: Harper Business, 2016.

Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York, NY: Harper Business, 2010.

Hogshead, Sally. How the World Sees You: Discover Your Highest Value Through the Science of Fascination. New York, NY: Harper Business, 2014.

Holstein, Jurgen. The Book Cover in the Weimar Republic. New York, NY: Taschen, 2015.

House Industries. House: The Process is the Inspiration. New York, NY: Watson-Guptill, 2017.

Hundley, Jessica, et al. Tarot. New York, NY: Taschen, 2020.

Inglis, Theo. Mid-Century Modern Graphic Design. London, UK: Batsford, 2019.

Jacobson, Robert, Ed. Information Design. Cambridge, MA: MIT Press, 2000.

Jaffe, Hans. de Stijl, 1917-1931: Visions of Utopia. New York, NY: Abbeville Press, 1986.

Johnson, Michael. Branding in Five and a Half Steps. New York, NY: Thames and Hudson, 2016.

Johnston, Patricia, Real Fantasies: Edward Steichen’s Advertising Photography. Berkeley, CA: University of California Press, 2000.

Kane, John. A Type Primer (Second Edition). New York, NY: Pearson/Prentice Hall, 2011.

Katz, Joel. Designing Information: Human Factors and Common Sense in Information Design.

Hoboken, NJ: Wiley, 2012.

Kirk, Andy. Data Visualization: A Handbook for Data Driven Design. London, UK: SAGE Publications, 2019.

Klabin, Simone. Food and Drink Infographics: A Visual Guide to Culinary Pleasures. Julius Wiedemann, Ed. London, UK: Taschen, 2018.

7 Klanten, Robert and Anna Sinofzik, Eds. Start Me Up!: New Branding for Businesses. Berlin, Germany: Gestalten, 2015.

Klanten, Robert and Sven Ehmann, Eds. Data Flow 2: Visualizing Information in Graphic Design.

New York, NU: Gestalten, 2010.

Klotz-Guest, Kathy. Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv. Unknown location: Keeping it Human, 2016.

Knaflic, Cole Nussbaumer. Storytelling with Data: A Data Visualization Guide for Business Professionals. Hoboken, NJ: Wiley, 2015.

Koenig, Gloria. Eames. Ed. Peter Gossel. New York, NY: Taschen, 2020.

Kriebel, Andy and Eva Murray. #MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time. Hoboken, NJ: Wiley, 2018.

Kries, Mateo, et al, Eds. Atlas of Furniture Design. Weil am Rhein, Germany: Vitra Design Museum, 2019.

Lankow, Jason, Josh Ritchie and Ross Crooks. Infographics: The Power of Visual Storytelling.

Hoboken, NJ: Wiley, 2012.

Lawrence, David. British Rail Designed: 1948-97. London, UK: Ian Allan Publishing, 1997.

Library of Congress, Ed. Presidential Campaign Posters: Two Hundred Years of Election Art. Philadelphia, PA: Quirk Books, 2012.

Lidwell, William, Kristina Holden and Jill Butler. Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Beverley, MA: Rockport Publishers, 2010.

Life Magazine, Ed. The Great Life Photographers. New York, NY: Bulfinch Press, 2010.

Lima, Manuel. The Book of Circles: Visualizing Spheres of Knowledge. New York, NY: Princeton Architectural Press, 2017.

Lima, Manuel. The Book of Trees: Visualizing Branches of Knowledge. Princeton, NJ: Princeton Architectural Press, 2014.

Lima, Manuel. Visual Complexity: Mapping Patterns of Information. Princeton, NJ: Princeton Architectural Press, 2011.

Lupton, Ellen. Design is Storytelling. Washington, DC: Cooper Hewitt/Smithsonian, 2017.

Lupton, Ellen. The Senses: Design Beyond Vision. Princeton, NJ: Princeton Architectural Press, 2018.

Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors and Students (Second Edition). New York, NY: Princeton Architectural Press, 2010.

Lupton, Ellen and J. Abbott Miller, Eds. The ABC’s of Triangle, Square, Circle: The Bauhaus and Design Theory. New York, NY: Princeton Architectural Press, 2019.

Lupton, Ellen and Jennifer Cole Phillips. Graphic Design: The New Basics. New York, NY: Princeton Architectural Press, 2015.

Lytle, Carissa and Jara Kern. The Infographic Guide for Entrepreneurs. Avon, MA: Adams Media, 2019.

Lytle, Carissa and Jara Kern. The Infographic Guide to American Government: A Visual Reference

8 for Everything You Need to Know. Avon, MA: Adams Media, 2019.

Malamed, Connie. Visual Language for Designers: Principles for Creating Graphics that People Understand. Beverley, MA: Rockport Publishers, 2011.

Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940.

Berkeley, CA: University of California Press, 1986.

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley, CA: University of California Press, 1998.

Marcus, Greil. Lipstick Traces: A Secret History of the Twentieth Century. Cambridge, MA: Belknap/Harvard University Press, 1990.

McCandless, David. Information Is Beautiful. New York, NY: HarperCollins Publishers, 2012.

McCandless, David. Knowledge is Beautiful. New York, NY: HarperCollins Publishers, 2013.

McLuhan, Marshall and Quentin Fiore. The Medium is the Message: An Inventory of Effects.

Berkeley, CA: Gingko Press, 1996.

McNeil, Paul. The Visual History of Type: A Visual Survey of 320 Typefaces. London, UK: Laurence King Publishing, 2017.

McKinnon, Sara L., et al, Eds. Text + Field: Innovations in Rhetorical Method. University Park, PA: Pennsylvania State University Press, 2016.

McQuiston, Liz. Protest!: A History of Social and Political Protest Graphics. Princeton, NJ: Princeton University Press, 2019.

Meggs, Philip B. and Ashton W. Purvis. Meggs’ History of Graphic Design (Sixth Edition).

Hoboken, NJ: Wiley, 2016.

Mehl, Richard. Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles. Beverly, MA: Rockport Publishers, 2013.

Meirelles, Isabel. Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualization. Beverley, MA: Rockport Publishers, 2013.

Merechal, Paul. Andy Warhol: The Complete Commissioned Posters, 1964-1987. New York, NY: Prestel, 2014.

Messaris, Paul P. Visual Persuasion: The Role of Images in Advertising. Los Angeles, CA: Sage Publications, 1996.

Miller, Anistatia R. and Jared M. Brown. Global Graphics: Symbols: Designing with Symbols for an International Market. Gloucester, MA: Rockport Publishers, 2000.

Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. New York, NY: HarperCollins Leadership, 2017.

Miller, Donald and J. J. Peterson. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. New York, NY: HarperCollins Leadership, 2020.

Millman, Debbie. Brand Thinking and Other Noble Pursuits. New York, NY: Allworth Press, 2013.

Milov, Sarah. The Cigarette: A Political History. Cambridge, MA: Harvard University Press, 2019.

Morgan, Jessica and Flavia Frigeri, Eds. The World Goes Pop. New Haven, CT: Yale University Press, 2016.

Morgan, Johnny and Ben Wardle. The Art of the LP: Classic Album Covers, 1955-1995. New York, NY: Sterling, 2015.

9 Morning Breath, Inc, Ed. By The Skin of Our Teeth: The Art and Design of Morning Breath. New York, NY: Dey St./HarperCollins, 2017.

Moscow Design Museum, Ed. Designed in the USSR: 1950-1989. New York, NY: Phaidon, 2018.

Moscow Design Museum, Ed. Soviet Space Graphics: Cosmic Visions from the USSR. New York, NY: Phaidon, 2020.

Muller, Eddie. The Art of Noir: The Posters and Graphics from the Classic Era of Film Nor. New York, NY: Harry N. Abrams, 2014.

Muller, Jens and Julius Wiedemann, Eds. The History of Graphic Design, Volume I: 1890-1959.

New York, NY: Taschen, 2020.

Muller, Jens and Julius Wiedemann, Eds. The History of Graphic Design, Volume II: 1960 – Today. New York, NY: Taschen, 2020.

Muller, Jens and Julius Wiedemann, Eds. Logo Modernism. New York, NY: Taschen, 2019.

Muller-Brockmann, Josef. Design Manual for the Swiss Federal Railways. Zurich, Switzerland: Lars Muller Publishers, 2019.

Muller-Brockmann, Josef. Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers. Salenstein, Switzerland: Niggli Verlag, 1996.

Munari, Bruno. Bruno Munari: Square, Circle, Triangle. New York, NY: Princeton Architectural Press, 2016.

Munari, Bruno. Design as Art. New York, NY: Penguin Books, 2019.

Mungia, Ryan and Steven Heller. Do You Compute: Selling Tech from the Atomic Age to the Y2k Bug, 1950-1999. Los Angeles, CA: Hat and Beard Press, 2019.

Nordic Journal, Ed. The Red Thread: Nordic Design. New York, NY: Phaidon, 2017.

Norman, Donald A. The Design of Everyday Things. New York, NY: Basic Books, 2002.

Nourmand, Tony, Graham Marsh and Christopher Frayling, Eds. French New Wave: A Revolution in Design. London, UK: Reel Art Press, 2019.

O’Brien, Titus. Dreams Unreal: The Genesis of the Psychedelic Rock Poster. Albuquerque, NM: Albuquerque Museum/University of New Mexico Press, 2020.

Ochs, Michael. 1000 Record Covers. New York, NY: Taschen, 2014.

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O’Grady, Jenn Visocky. The Information Design Handbook. Cincinnati, OH: HOW Books, 2008.

Opara, Eddie and John Cantwell. Color Works: Best Practices for Graphic Designers: An Essential Guide to Understanding and Applying Color Design Principles. Beverly, MA: Rockport Publishers, 2014.

O’Shaugnessy, John and Nicholas Jackson O’Shaugnessy. Persuasion in Advertising. New York, NY: Routledge, 2003.

Ovenden, Mar. Transit Maps of the World (Expanded and Updated Edition). New York, NY: Penguin Books, 2015.

Ovenden, Mark and Maxwell Roberts. Airline Maps: A Century of Art and Design. New York,

10 NY: Penguin Books, 2019.

Paez, Roger. Operative Mapping: The Use of Maps as a Design Tool. New York, NY: Actar, 2020.

Paglen, Trevor. I Could Tell You but Then You Would Have to Be Destroyed By Me: Emblems from the Pentagon’s Black World. Brooklyn, NY: Melville House, 2010.

Pantidos, Constantinos. Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability. New York, NY: LID Publishing, 2018.

Pearlman, Alison. May We Suggest: Restaurant Menus and the Art of Persuasion. Chicago, IL: Agate Surrey, 2018.

Phaidon, Ed. Graphic: 500 Designs That Matter. New York, NY: Phaidon, 2017.

Phaidon, Ed. Map: Exploring the World. New York, NY: Phaidon, 2015.

Piotti, Stefania and Rossella Mennegazzo. Wa: The Essence of Japanese Design. New York, NY: Phaidon, 2014.

Plazm Media, Ed. XXX: The Power of Sex in Contemporary Design. Beverly, MA: Rockport Publishers, 2003.

Postrel, Virginia. The Power of Glamour: longing and the Art of Visual Persuasion. New York, NY: Simon and Schuster, 2017.

Poulin, Richard. Graphic Design and Architecture: A 20th Century History: A Guide to Type, Image, Symbol and Visual Storytelling in the Modern World. Beverly, MA: Rockport Publishers, 2012.

Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing. New York, NY: St. Martin’s Press, 2012.

Price, Seth and Barry Feldman. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media. Unknown location: Ideapress Publishing, 2017.

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Princeton Architectural Press, Ed. Posters for Change: Tear, Paste, Protest: 50 Removable Posters. New York, NY: Princeton Architectural Press, 2018.

Purvis, Alston W. and Cees W. de Jong. The Enduring Legacy of Weimar: Graphic Design and New Typography, 1919-1933. New York, NY: Prestel, 2019.

Rackham, Neil. The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources.

New York, NY: McGraw-Hill, 1996.

Ramsoy, Thomas Zoega. Introduction to Neuromarketing and Consumer Neuroscience. Rovig, Denmark: Neurons Inc., 2014.

Rand, Paul. A Designer’s Art. New York, NY: Princeton Architectural Press, 2016.

Rand, Paul. Design, Form, and Chaos. New Haven, CT: Yale University Press, 2017.

Rand, Paul. From Lascaux to Brooklyn. New Haven, CT: Yale University Press, 2017.

Rand, Paul. Thoughts on Design. San Francisco, CA: Chronicle Books, 2014.

Range, Thomas and Jan Schwochow. The Global Economy as You’ve Never Seen It: 99 Ingenious Infographics That Put It All Together. New York, NY: The Experiment, 2018.

Reckitt, Helena, et al, Eds. The Art of Feminism: Images that Shaped the Fight for Equality, 1857-

11 2017. San Francisco, CA: Chronicle Books, 2018.

Reed, Jesse and Hamish Smyth, Eds. Graphics Standard Manual: New York City Transit Authority. New York, NY: Standards Manual, 2015.

Reed, Jesse and Hamish Smyth, Eds. National Aeronautics and Space Administration Graphics Standards Manual. New York, NY: Standards Manual, 2015.

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