LNP OCT-29-09

Page 38

38

Tech News/ TV/

Internet News Record

Amazon Speeds Checkout with New PayPhrase Technology By Sarah Perez (ReadWriteWeb)

1-Click, the new PayPhrase system is even easier to use and more flexible. Using this system, Submitted at 10/29/2009 6:53:26 AM shoppers don't have to be signed Online retailer Amazon.com has in to the site with an Amazon just announced a new checkout account as is necessary with 1system called " PayPhrase" Click. That saves an extra step which speeds up the process of and could lead to more impulse making online purchases by buys as there's no "cooling allowing shoppers to enter a down" time, however brief, unique phrase and 4-digit PIN between seeing something you n u m b e r t o c o m p l e t e t h e i r want to purchase and then transaction. Both the phrase and finalizing the transaction. PIN are created in advance and The PayPhrase system also are linked to a shipping address allows for the creation of a n d p r e f e r r e d m e t h o d o f multiple PayPhrases and PINs so payment. After the initial set up, you can associate different PayPhrase users are no longer a d d r e s s e s a n d m e t h o d s o f required to sign in or fill out payment with each other. For credit card information when example, you could additionally shopping online. have a corporate credit card tied Sponsor to your office address or a preWhy PayPhrase Beats 1-Click paid credit card your children use Amazon already has a similar tied to your home address. 1speedy checkout system known Click checkout, on the other as "1-Click." When activated, h a n d , o n l y a l l o w s f o r t h e customers can associate payment combination of one address and methods with a frequently used one method of payment. shipping address, such as a home The PayPhrase technology will address, to quickly complete go live across all of Amazon.com purchases without having to fill as well as on several third-party out their name, address, and sites that use "Checkout by credit card details. Amazon," a service that lets other Although not designed to replace retailers checkout customers by

checkout system today. Even PayPal forces you to sign in, choose payment methods, and using their personal and payment complete your transaction before information saved on Amazon's being redirected back to the servers. At this time, DKNY, retailer's website. While a few Jockey, Patagonia, Buy.com, extra steps aren't a big deal on the J & R , a n d C a r - T o y s h a v e web, when you're on a mobile announced they will add the phone, every delay makes it that PayPhrase system on their sites, much harder thanks to slower too. Is PayPhrase the Future of internet connection speeds, tiny keyboards, and, more often than Mobile Transactions? Clearly, the new PayPhrase not, a lack of time to get involved technology has been designed to in any long process. If you can't make online checkout easier, but checkout in a minute or so, it's could there be more to it than g e n e r a l l y n o t e v e n w o r t h that? Earlier this month, the bothering until you're back at company launched a mobile h o m e o n y o u r b r o a d b a n d payments service which allows c o n n e c t e d P C . B u t w i t h mobile application developers to PayPhrase, you can checkout integrate Amazon's checkout incredibly fast - only two steps system into their mobile software are required: one to enter your and mobile websites. The mobile special phrase and another to payments system also allows for e n t e r y o u r P I N . A l t h o u g h the integration of the 1-Click Amazon hasn't made any formal checkout process, so there's no announcements about integrating r e a s o n t o d o u b t t h a t t h e PayPhrase into their mobile PayPhrase technology will now platform just yet, they must have also be added to the payments h a d i t i n m i n d w h e n t h e y designed this technology. platform as well. With PayPhrase, the process of D i s c u s s making an online purchase takes far less steps than any other

ABC locks in December return dates for Scrubs and Better Off Ted By Robert Seidman (TVbytheNumbers) Submitted at 10/28/2009 7:07:55 PM

Ah December. Dancing With the Stars goes away for a while and the Renew/Cancel Index gets at least a little holiday season nutmeg spice as Scrubs and Better Off Ted make their returns. The Index should have had enough time to heal from the stinging Scrubs dealt it by predicting doom for Scrubs practically every week last season. Since then the Index has learned to play it at least a bit faster and looser with 30 minute sitcoms. Scrubs will return with double episodes on Tuesday, December 1 from 9pm to 10pm, and then Better Off Ted will take the 9:30p slot on December 8. Source: Josef Adalian’s twitter feed This content has passed through fivefilters.org.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.