6 STEPS TO BECOMING A SUCCESSFUL ROCK BAND BUSINESS
TOM LIBERTINY
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A STORY
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LONG AGO
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LONG AGO IN THE 18 70’S
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PASSION FOR WHISKEY
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WHAT IS YOUR PASSION?
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DO YOU HAVE CLIENTS?
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WHO ARE YOUR CLIENTS?
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BUSINESS PLAN
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BUSINESS PLAN 10 PAGES MAX
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BUSINESS PLAN Legal counsel
Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN One page long ad: Should anyone read the rest? Include 1 or 2 sentences per section Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN What is it? Begin with one sentence (elevator speech) Benefit: What’s in it for me? (Client’s perspective) Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN Find niche How many do you have? Know your Top Ten clients personally (they’ll buy most of what you’re selling) Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN Who are you? What have you done? Are you a team? Do you believe in your business? (passion) Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN What is the single launch product or service? Benefit: What’s in it for me? (Client’s perspective) Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN You vs. Stock market vs. Working for someone else Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
BUSINESS PLAN How do investors get their money back?
Disclaimer
Executive Summary
Business Opportunity
Clients
Management Team
Launch Product
Risk & Rewards
Exit Strategy www.LibertinyGroup.com (c) 2008 Libertiny Group
MONEY EARNINGS AFTER TAXES In US$(000)
1
Year 3
2
4
5
Net Sales
What’s in it for me?
Gross Sales Sales Discounts Sales Returns Total Net Sales
$ $ $ $
10 2 6 2 20%
$ $ $ $
Cost of Goods Sold Material with Scrap Direct Labor Overhead Total Cost of Goods Sold
$ $ $ $
2 1 100 103
$ $ $ $
Gross Profit
$
(101) $ -1012%
Operating Expenses Selling Advertising G&A Engineering R&D Total Operating Exepenses
$ $ $ $ $
100 100 500 700
Operating Profit (EBIT)
$
(801) $ -8012%
$ $ $ $ $
1,800 18 36 1,746 97% 360 216 100 676
$ $ $ $
4,900 49 98 4,753 97%
$ $ $ $
9,400 94 188 9,118 97%
$ $ $ $
19,200 192 384 18,624 97%
$ $ $ $
980 588 100 1,668
$ $ $ $
1,880 1,128 200 3,208
$ $ $ $
3,840 2,304 200 6,344
1,070 $ 59%
100 100 200 500 900
$ $ $ $ $
170 $ 9%
3,085 $ 63%
5,910 $ 63%
200 200 300 500 1,200
400 400 500 940 2,240
$ $ $ $ $
1,885 $ 38%
$ $ $ $ $
3,670 $ 39%
12,280 64%
500 500 700 1,920 3,620 8,660 45%
Interest Short Term Notes Long Term Notes Total Interest
$ $ $
-
$ $ $
Earnings Befor Taxes (EBT)
$
(801) $ -8012%
Total Taxes
$ $ $
(320) $ $ (320) $
Net Income (EAT)
$
(481) $ -4807%
-
$ $ $
170 $ 9%
200 200
$ $ $
1,685 $ 34%
300 300
$ $ $
300 300
3,370 $ 36%
8,360 44%
1,348 1,348
3,344 3,344
Taxes US Federal and State Other
68 68
$ $ $
102 $ 6%
674 674
$ $ $
1,011 $ 21%
$ $ $
2,022 $ 22%
5,016 26%
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MONEY PARTNERS
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MONEY ALONE
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MONEY NETWORK
“The Incredible String Band came to Real World studios and got 120 fans to pay £60 each. With that money they booked the studio time, made the record, did a web broadcast, and suddenly they were in business based on 120 people. In the old model, A&R [Record Label] would say you have to have 100,000 sales just to justify signing an artist.” —Peter Gabriel, Telegraph, 2008 May 22 www.LibertinyGroup.com (c) 2008 Libertiny Group
PEOPLE THE WORLD IS YOUR WORKFORCE
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COMMUNICATE SELL IN PERSON AND VIRTUALLY
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PARTING SHOTS HOW MUCH MONEY DO YOU REALLY NEED
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PARTING SHOTS PLAN FOR FAILURE
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PARTING SHOTS DON’T BE TOO SMART
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PARTING SHOTS THIS LIFESTYLE MUST BE FUN
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PARTING SHOTS START TODAY
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6 STEPS TO BECOMING A SUCCESSFUL ROCK BAND BUSINESS
TOM LIBERTINY
www.LibertinyGroup.com (c) 2008 Libertiny Group