Strategies for Being Promoted Within an Organization
Libertiny Group Growth Through Strategy www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Content 1.
Background: Research
2.
Beneficial Anomalies: What you haven’t read
3.
Perception: The Gulf Between Upper and Middle Management
4.
Strategy: Established Organizations and Blue Ocean
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Background Libertiny Group Research
Research Survey Responses Gender, all revenue categories
Organization size: Annual gross revenue •
Small: <US$50million
•
Medium: US$50million to $US1billion
•
Large: >US$1billion
Female 36%
Male 64%
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Background Libertiny Group Research
Focus: For-profit and not-for-profit â&#x20AC;˘
Research Survey Responses Age, all management levels > 60 16%
Government and academia not included in analysis
18-29 3% 30-44 20%
45-60 61%
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Background Libertiny Group Research
Titles: Adjusted for apples-to-apples comparison â&#x20AC;˘
Research Survey Responses Age, Upper Management > 60 9%
30-44 10%
Upper Management: Director level or higher
45-60 81%
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Beneficial Anomalies Upper Managementâ&#x20AC;&#x201D;Director level and higher
The Glass Ceiling remains for women in large business* *>US$1billion revenue
For-profit All revenue categories
Not-for-profit All revenue categories Male 14%
Female 18%
Male 82%
Female 86% www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Beneficial Anomalies Upper Managementâ&#x20AC;&#x201D;Director level and higher
Niche for women in small business* *<US$50million revenue
For-profit All revenue categories
Not-for-profit All revenue categories Male 14%
Female 18%
Male 82%
Female 86% www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Beneficial Anomalies Upper Managementâ&#x20AC;&#x201D;Director level and higher For-profit All revenue categories
Conversely, women run the majority of not-for-profits
Not-for-profit All revenue categories Male 14%
Female 18%
Male 82%
Female 86% www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Beneficial Anomalies Upper Managementâ&#x20AC;&#x201D;Director level and higher
Regardless of gender, succeed by emulating Meg Whitman* *eBayâ&#x20AC;&#x201D;Grow a small business
For-profit All revenue categories
Not-for-profit All revenue categories Male 14%
Female 18%
Male 82%
Female 86% www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Beneficial Anomalies Upper Managementâ&#x20AC;&#x201D;Director level and higher For-profit All revenue categories
Conversely, women Regardless of gender run theonmajority of focus small business not-for-profits or not-for-profits
Not-for-profit All revenue categories Male 14%
Female 18%
Male 82%
Female 86% www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Perception The Gulf Between Upper and Middle Management
Proven results Networking/visibility
Middle Management Me/Narrow focus
Upper Management Team/High level strategy
More money Getting things done
Proven leadership/people skills Excel at communicating Married to the company
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Perception The Gulf Between Upper and Middle Management Middle Management Me/Narrow focus
More moneyâ&#x20AC;&#x201D;Successful leadership track record needs to come first Focus on your value proposition to the company with quantifiable results Getting things doneâ&#x20AC;&#x201D;this is a given for Upper Management
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Perception The Gulf Between Upper and Middle Management Intersection Proven results—Must be quantifiable Quote: "Delivering results that help the company meet and exceed its goals." Vice President, >US$1billion
Networking/visibility—Important, but has be over-emphasized in recent years Recommended reading: “Connections don’t build things.” Ben Yu, 2011 Thiel Fellow www.benyu.org/connections-dont-build-things
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Perception The Gulf Between Upper and Middle Management Upper Management Proven leadership/people skills—Takes time In established for-profit and not-for-profit organizations, the majority are at least 45 years old
Excel at communicating—Follow the salesperson’s mantra: Know your audience and their communication preferences (channel, day and time) Married to the company—Traditional compartmentalized work/life balance doesn’t exist. and most Upper Managers prefer it that way because they love what they do. Quote: "You need to be the type of person that Upper Management would like to invite to their home for a Sunday afternoon chat." Director, US$50million to US$100million www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Strategy Established Organizations
1.
Join a small business
2.
Volunteer to be part of a high visibility program
3.
Seek leadership positions in programs no one wants to lead and build your own team
4.
Bring in new business
5.
Find a mentor who can and will help you improve in areas deemed important by Upper Management
6.
Mentor others
<$US50milion revenue per year
Be a Rainmaker
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Strategy Established Large Organizations Sample Org chart Chairman & CEO Mentor candidates • • •
Skill development Visibility Succession planning
Senior VP & CFO
Senior VP & COO
VP & President Region 1
VP & President Region 2
Director
Director
Director
VP Finance
Director www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Strategy Established Large Organizations Finding a Mentor
1. Credible within business
Successful track record
2. Likely candidate for promotion
Gravitas, acumen, appropriate age, relationship with CEO and Board
3. Similar business and personal interest 4. Willing to share their time 5. Whatâ&#x20AC;&#x2122;s in it for them?
Ask questions and listen. www.LinkedIn.com
Community and social programs
How will you help them?
6. Identify your competition and perform better
Environmental scan: Within and external to the company
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Strategy Blue Ocean
1.
Read “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
2.
Study the Google Global Impact Awards
www.google.com/giving/impact-awards.htm
Recommended reading: Give Directly
3.
www.givedirectly.org
Start your own business or not-for-profit
www.LibertinyGroup.com
Strategies for Being Promoted Within an Organization
Libertiny Group Growth Through Strategy www.LibertinyGroup.com