libby dean copywriter
(314) 265-2116 | elizabethdean189@gmail.com | libbydean.com
overview Versatile and passionate copywriter with a knack for bringing brand stories to life. Thrives in fast-paced environments. Known for bridging the gap between strategy and creative. Writes a mean brand manifesto.
core skills • • • • •
Copywriting (campaign, UX/UI, social, script, video, articles, CRM, B2B) Creative strategy & art direction Brand voice development Experiential marketing Social media strategy
professional experience Magnetic Collaborative | New York, NY Jan. 2018 - Present Creative Lead - Copywriter • Clients: Facebook, Messenger, Instagram, Oculus, Samsung, AmEx, Tastemade, SocialCode • New Business Wins: Oculus Go Launch, AmEx, Tastemade, Facebook Global Partner Summit • Consumer activations & events: Oculus Go Launch (2018), AmEx Work/Life Lounge (2018) • B2B activations & events: Facebook at Cannes, Facebook Global Partner Summit (2018), Tastemade at Cannes, Tastemade x Subway Innovation Summit (2018), Tastemade CES (2019) R/GA | New York, NY Mar. 2016 - Dec. 2017 Copywriter • Clients: Mercedes-Benz, Verizon, Samsung, Goldman Sachs, Google, E*TRADE, Walmart, McCormick, TD Bank, Johnson & Johnson (ACUVUE, Donate a Photo, CaringCrowd) • Campaigns: Mercedes-Benz #MBSummer, AMG (2017), Samsung “Unbox Your Phone” (2017), Walmart Holiday “Better Lists Better Gifts” (2016), McCormick Health & Wellness (2017), “#ChangeItUp with ACUVUE” (2016-17) • Sponsorships: J&J Global Citizen Festival (2016), ACUVUE Playlist Live, Music Midtown Festival (2016-17) • Lead copywriter on CaringCrowd.org site relaunch, winner of the 2017 SXSW People’s Choice Award R/GA | New York, NY 2014 - 2016 Junior Copywriter and Community Manager • Clients: MasterCard, Verizon, L’Oreal Paris USA, Johnson & Johnson (ACUVUE, Donate a Photo), Old Navy • Sponsorships: MasterCard GRAMMYs, Arnold Palmer Invitational, South Beach Food & Wine Festival, Miami Open (2014-15), Verizon #WhyNotWednesday Back to the Future Day (2015), L’Oreal Paris Golden Globe Awards (2015) • Core creative team member for MasterCard’s #PricelessSurprises at the GRAMMYs, named AdWeek’s best Twitter live-event execution (2015) Weber Shandwick | New York, NY 2012 - 2014 Copywriter and Community Manager • Clients: Unilever, Degree Men & Women, Clear Hair Care, Publix, Q-Tips, Simple Skincare, Hellmann’s iVILLAGE.com/NBCUniversal | New York, NY Entertainment Writer
2012
education Elon University | Elon, NC Bachelor of Arts, Journalism and Mass Communication Cum Laude
2012